Mba Project on Market Segment

							MBA Overview: CORE

BAM 7014 ACCOUNTING FOR MANAGERS
The objective of this course is to provide the opportunity for students to gain an understanding and appreciation of the role
of accounting information in managerial decision-making. This is achieved through providing an understanding of the
fundamental elements of accounting - without undue emphasis on procedure - and the application of concepts and
techniques in the decision-making process.

BOB 7024 ORGANISATIONAL BEHAVIOUR & DESIGN
This course covers, essentially, Organisational Behaviour but includes Organisational Designs because of their
behavioural implications. The segment on Organisational Behaviour covers the contributions of behavioural scientists in
analysing, understanding, predicting and possibly modifying the behaviour of people in organisations. The behavioural
implications of the classical and human relations organisational
theories as well as the social-technical systems and contingency approaches will form the core of the subject matter
covered. The behaviour of people will be viewed at the individual interpersonal and group levels and will include
application of concepts and processes such as personality, perception, attitude, learning, motivation, decision-making,
communication, conflict, cultural change and leadership in
organisations. The segment on Organisational Design is focused essentially on organisational designs such as Max
Weber's Bureaucracy, Rensis Likerf s Human Relations Organisational Model and Organic Design Options such as
project, matrix, virtual and borderless organisations.

BMM 7034 MARKETING MANAGEMENT
An increasingly sophisticated understanding of markets and marketing practices is inevitable for sustaining a high growth
rate in oraganisations. The aim of this course is to help the students to develop an in-depth knowledge of the marketing
implications of recent advances in modem communication, information technology and transportation. A close analysis of
customer preferences and a continuous search for new ways of adding value in the context of these advances are
deemed necessary to survive in the highly competitive global market.

BCF 7044 CORPORATE FINANCE
This course is an introduction to business financial management and its inter-relationship with other business
management functions. Its content includes planning of cash flow, investment in current and fixed assets, source of funds,
methods of financing and utilising funds effectively in business. Primary emphasis will be on guiding principles and
techniques of discounted cash flow analysis, stock and bond valuation models, determining and measuring risks
associated with financial assets, capital budgeting problems and procedures, long-term debt and equity financing,
including advantages and disadvantages of the major options, short-term financing and money management, and
conceptualising and measuring the cost of capital.

BEL 7084 INFORMATION SYSTEMS & ELECTRONIC COMMERCE
This is a fundamental course designed to give a basic understanding and appreciation of information systems and e-
commerce in a business environment. It provides practical and. theoretical equations on the fundamentals of information
systems and e-commerce will be discussed. With this understanding, students win be able to adapt to the information
systems in their future work environment, particularly computer based information systems.

BSM 7054 STRATEGIC MANAGEMENT
The course deals with the set of managerial decisions and actions that determines the long-run performance of a
business. It includes environmental scanning, both external and internal; strategy implementation; evaluation; and control.
Strategic management incorporates the integrative concerns of business policy with a heavier environmental and strategic
emphasis.

BEM 7064 ECONOMICS FOR MANAGERS
Managerial decision-making revolves around attempts optimise performance under conditions of risk uncertainty and
therefore, it stands to gain by the use economic analysis. Hence, understanding and interpreting economic issues is a key
management responsibility. Economics for Managers is designed to afford a rigorous treatment of those aspects of
economic theory and analysis that are most useful for managerial decision-making

BQA 7074 QUANTITATIVE ANALYSIS
This course is designed to provide the candidates with the skills to apply the techniques of quantitative analysis to all
kinds of organisational decision-making situations. The emphasis will be on the real-world usefulness of quantitative
techniques with applications in both profit-making and non-profit organisations. Thus at the end of the course the students
will have a clear understanding of the various mathematical tools for decision-making such as linear programming,
transportation and assignment models, EOQ and other inventory models, Queuing models, project planning and
forecasting techniques. The knowledge gained through this course will certainly enable the students to make
management decisions which are robust and scientific in nature.