mobc3 Coupon 0209

mobc3 Coupon: your mobile shopping assistant, for your customers’ everyday lives February 2009 mobc3 fai volare le tue idee mobc3 Coupon Positioning Retailers, publishers, media or telcos can capture a significant loyalty opportunity and influence migration and churn by as much as 20 to 30 percent by properly managing customer migration, discover attitudes, needs, and satisfaction to understand drivers of loyalty and migration, create and maintain customer loyalty in novel and more e ective ways. To this purpose, mobc3 Coupon allows companies develop an innovative digital shopping system that transforms mobile phones into highly interactive personal shopping assistants for consumer’s everyday lives in a way that combines the advantages of e-shopping and traditional shopping. To achieve this objective mobc3 Coupon leverages cutting-edge technologies and harnesses the potential of location-based services, so as to provide a solution that addresses the spontaneous mobile user shopping requests by identifying the best opportunities in a specific domain or area that matches the mobile user’s specifications for a purchase. mobc3 fai volare le tue idee mobc3 Coupon mobc3 - mobile content & commerce channel is the innovative mobile suite with which you can o er content and services to your clients on their iPhones, iPods, smartphones and mobiles ensuring an easy, cost-e ective and fun brand and retail user experience overcoming the limitations of navigating the web on the mobile phone providing real-time or on-demand, periodical online access, thereby reducing your clients’ connection time and costs All of this is possible thanks to mobc3, which was created in collaboration with the most relevant international phone manufacturers and operators and is used daily by over 12 million people in the world. mobc3 allows you to interpret the most important communication medium of the coming years and o er information and promotion services with economies of relationship and speed, a key competitive advantage in the marketing landscape today mobc3 fai volare le tue idee mobc3 Coupon Client benefits 1. Locate closest stores and provide information about location and opening hours 2. Receive useful tips and information, consistent with current store offer 3. Obtain immediate tangible benefits, leveraging existing mktg tools 4. Easily identify the most relevant promotion, in a friendly and novel way Timeline Home / Office On street Proximity In the store On street Existing contact and promotion process timeline mobc3 fai volare le tue idee mobc3 Coupon Client benefits 1. Locate closest stores and provide information about location and opening hours 2. Receive useful tips and information, consistent with current store offer 3. Obtain immediate tangible benefits, leveraging existing mktg tools 4. Easily identify the most relevant promotion, in a friendly and novel way Service quality Quality of the client relationship Exclusive client benefits Possible synergies with ongoing activities (loyalty club) Improved retail brand perception Service quality mobc3 fai volare le tue idee mobc3 Coupon Technology mobc3 Coupon is built on top of the widely adopted mobc3 Content module to deliver personalized coupons to handsets (iPhone/iPod touch, Nokia Symbian, RIM BlackBerry, Google Android, Windows Mobile), and adds a standards-based Java EE client-server application and an X-Html client for low end phones, specifically designed to address coupon management functions for all of the processes and players among the value network. Contents Contents Contents Mobile platforms Project App1 meta code Content Content adapters Content adapters adapters mobc3 Content data services mobc3 Content application services mobc3 Content players App2 code App2 code Content Content meta adapterscode adapters framework libraries Project-specific mobile apps Contents repository deployment configurations Deployment description mobc3 Content deployment services mobc3 fai volare le tue idee mobc3 Coupon Technology This approach allows for a highly scalable, portable, secure, interoperable, manageable and available system, that can be used both in a SaaS (Software as a Service) and in-house deployment contexts. The adoption of the best open standards available guarantees clients full control of both operational and functional aspects of the system as needed. The underlying Java technology is the less restrictive enterprise-level foundation as far as deployment environments are concerned, with first class support for all main Unix flavours and Windows server editions. The same degree of flexibility is reached in the choice of RDBMS technology, thanks to the adoption of Hibernate in the system’s persistence layer. In a SaaS scenario, the customer can act as a Mobile Commerce Enabler (MCE) leaving to mobc3 the responsibility of service operation and support. mobc3 fai volare le tue idee mobc3 Coupon Clients The system’s clients are grouped in the diagram by role: Users: consumers to which coupons are targeted. Users can check, organize and redeem coupons on their handheld as well as on their PC. These two channels are implemented using mobc3 Content and mobc3 Coupon JSF presentation layer, respectively. The former deals with mobile content presentation. The latter is a standards-based JSF AJAX application geared towards desktop browsers. The system can provide di erent access levels for anonymous visitors and profiled users. Operators: advertisers and the Mobile Commerce Enabler can rely upon a web-based access to their respective back-o ce sites. Advertisers can manage their brands, coupon o erings, campaigns and points of sales and have access to detailed reports and billing related to their campaigns. MCE operators can manage the advertiser accounts and their privileges, and optionally approve the advertisers’ content; they have also access to reporting, billing information and application-level management and reports. Sysadmins: system administrators have access to a system-level web interface where they can manage and monitor the system performance. Partners: business partners’ systems can interoperate with mobc3 Coupon through a public integration API implemented via web services, that exposes di erent functions according to their specific privileges. mobc3 fai volare le tue idee mobc3 Coupon Presentation tier A mix of di erent technologies are used to allow the di erent accesses outlined before: mobc3 Content: it’s the set of software modules responsible for user interaction and mobile content presentation. It transparently adapts its output to the specific handhelds requirements, degrading gracefully from full blown AJAX or native applications on iPhoneclass devices, with support for geo-location, to Flash Lite (and optionally Java ME) clients, to XHTML mini-sites on less capable devices. JSF web app layer: it's used to present weboriented interfaces to users, advertisers and MCE operators. As their functionality is quite extensive and may require customization on specific installations, the best balance of maturity, standards compliance and support has been chosen in the form of Java EE's new web framework. AJAX JSF components are used to improve user experience and decrease server load. mobc3 fai volare le tue idee mobc3 Coupon Presentation tier Admin web layer: this web console access is based on the JMX standard and is actually provided by the underlying application server. It allows Sysadmins to monitor the system’s performance, to change its configuration and to manage its services implemented as MBeans, such as the integration services. Integration services: these are typically web services implemented in MBeans for better manageability. Each customer system can have a specific set of integration services, according to its partners’, or its own, integration needs. Standard services include RSS-formatted campaigns, retailers, points of sale and brands data export, and services for programmatically handling coupons and campaigns, bypassing the advertisers' standard web interface. Custom services can be added as needed; this has been done, for example, for interfacing with major retailers’ coupon creation and di usion services in their own system's implementation. mobc3 fai volare le tue idee mobc3 Coupon Business tier Data processing module: responsible for batch and scheduled data processing tasks, such as dealing with scheduled start/end of a campaign, periodic update of statistics etc. Its functional blocks are packaged as MBeans for better manageability. Business logic: it implements the core functions of the system. Each functional block is implemented as an MBean. For better testability the beans core functionality is implemented with DOJO classes in order to enable a continuous testing approach at development and maintenance time, and improve reliability. The users authentication/authorization service MBean is replaceable with a custom version if integration with existing systems is required. Persistence layer: Hibernate has been chosen as an ORM system and persistence layer, thanks to its maturity and proven technology. It allows for great freedom in the choice of the RDBMS without preventing RDBMS-specific SQL optimizations, and o ers a wide range of performance tuning options, quality and easy maintenance. mobc3 fai volare le tue idee mobc3 Coupon Data tier Thanks to Hibernate, the system isn’t tied to a specific RDBMS and is compatible with Oracle (9 and 10), PostgreSQL (8), MySQL (5 and 6) and MS-SQL (2000 and higher). The approach has been choosen to map from Java classes to database tables and from Java data types to SQL data types. It also provides data query and retrieval facilities, generates the SQL calls and relieves from manual result set handling and object conversion, keeping the client-specific applications portable to all supported SQL databases, with database portability delivered at very little performance overhead. mobc3 fai volare le tue idee mobc3 Coupon Il Castello di Fénis Come arrivarci Orari ed eventi Market statistics Visita multimediale Ipercartolina mobc3 fai volare le tue idee mobc3 Coupon Market statistics Orari ed eventi Il Castello di Fénis Source: AdMob Mobile Metrics Report January 2009 Visita multimediale Come arrivarci Nokia Apple RIM Motorola HTC Ipercartolina mobc3 fai volare le tue idee mobc3 Coupon Market statistics Orari ed eventi Il Castello di Fénis Source: AdMob Mobile Metrics Report January 2009 Visita multimediale Come arrivarci Nokia Apple RIM Motorola HTC Ipercartolina mobc3 fai volare le tue idee mobc3 Coupon Market statistics Orari ed eventi Il Castello di Fénis Source: AdMob Mobile Metrics Report January 2009 Visita multimediale Come arrivarci Nokia Apple RIM Motorola HTC Ipercartolina mobc3 fai volare le tue idee mobc3 Coupon Il Castello di Fénis Come arrivarci Orari ed eventi Market statistics Visita multimediale Ipercartolina mobc3 fai volare le tue idee