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 the DAshBoARD




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                                                                                          rs
 July to December 2010


                                                                             of .ORG




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy               www.piR.oRG
executive summARy
.ORG, The Public Interest Registry (PIR) experienced
monumental growth in 2010 – solidifying its position as the world’s third
largest generic top-level domain. As 2010 drew to a close, .oRG, the public
interest Registry realized:

   •	 exponential growth for domains under management (Dum) of
      10.3 percent -- compared to 2009 growth of 8.9 percent

   •	 increase in Dum to 8.8 million -- a net gain of 824,559 for the
      year and 332,245 for the second half of 2010.

   •	 A faster rate of increase, at 3.9 percent in the second half of
      2010, compared to a year ago.
                                                                                      the number of emails sent on the
   •	 more than 32 registrars now offering second level signing
                                                                                      internet in 2010 – 107 trillion
      of .oRG domain names in response to .oRG announcing full
      Dnssec deployment less than six months ago.                                     Average number of email

we expect similar results in 2011, especially considering that .oRG registrants       messages per day – 294 billion
are quickly approaching the 9 million milestone and that the internet has over
2 billion users worldwide (representing 30 percent of world’s population). with       the number of email users
this growth in mind, it’s all the more critical that security and stability of its    worldwide – 1.88 billion
infrastructure continue to be at the forefront of piR’s core mission. it’s also the
main driver behind our successful mission to be the first domain to implement         (souRce: inteRnet woRlD stAts — As of
                                                                                      DecemBeR 2010)
Domain name system security extensions (Dnssec). this past June, .oRG
registrants began to benefit from the added ability to thwart the increasing
number of threats such as pharming, cache poisoning, Dns redirection and
domain hijacking – all of which have been used to commit fraud, distribute                Internet Users by Continents
malware and identity theft. Additionally, Dnssec enhances the current internet                     middle East: 3%
                                                                                                                      Australia: 1%
infrastructure by protecting internet resolvers from forged Dns data.

At the 39th meeting of icAnn in cartagena, columbia in December 2010, piR                                 Africa:
                                                                                                           6%
continued to celebrate the 25th anniversary of .oRG by launching the whyichose.                latin
                                                                                              America:
oRG campaign. this initiative was specifically designed to highlight .oRG’s                    10%

contribution to the growth of millions of organizations and communities online.
                                                                                         north America:
                                                                                              14%                         Asia: 42%




                                                                                                 Europe: 24%




                                                                                                    (SOURCE: InTERnET WORld STATS,
                                                                                                               AS Of dECEmbER 2010)




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                                  www.piR.oRG
PA G E 2
                                                   ABout the oRGAnizAtion


dOmAInS UndER mAnAGEmEnT

By December 2010, 8.8 million organizations
registered with the .oRG domain, reflecting a
10.3 percent increase since January 2010.


              July      december




                                                     dOmAInS UndER mAnAGEmEnT (2005-2010)

                                                     in 5 years, .oRG Domain under management (Dum) more than
                                                     doubled – from 3.9 million in 2005 to over 8.8 million in 2010.


                                   (SOURCE: PIR)
                                                     10,000,000


                                                      8,000,000


                                                      6,000,000


                                                      4,000,000


                                                      2,000,000



                                                                   2005      2006      2007      2008       2009       2010

                                                                                                                   (SOURCE: PIR)




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                        www.piR.oRG
PA G E 3
                                                                                                             .ORG CATEGORIES by COnTEnT dEnSITy

                                                                                                             in 2010, the breakdown shows that the domain’s actual community is both
                                                                                                             vibrant and diverse across both halves of 2010. the percentages generated
                                                                                                             in the content-density analysis below represent the number of .oRG pages
                                                                                                             indexed by leading search engines using key words for specific subject
                                                                                                             categories. Registered businesses and philanthropic organizations span
                                                                                                             the range from open source developers to sports associations and cultural
                                                                                                             foundations.

comparing content density from the first to
                                                                                                                                                         2H 2010
the second half of 2010, the chart shows                                                                                                                      WIKI & OPEN S
                                                                                                                                                                           OUR RELIG
                                                                                                                                                                              CE
increased indexed pages (for search engines)                                                                                                                                     7% IOU
                                                                                                                                                                                       S5
                                                                                                                                                       4%
for wiki & open source sites, schools, sports &                                                                                                    LS 1                                   %
                                                                                                                                                HOO                                    AS
teams, healthcare and associations.                                                                                                           SC




                                                                                                                                                                                            SO
                                                                                                                            3%




                                                                                                                                                                                              CI
                                                                                                                                                                                                AT
                                                                                                                     ITY




                                                                                                                                                                                                  IO
                                                                                                                   AR




                                                                                                                                                                                                    NS
                                                                                                                 CH




                                                                                                                                                                                                       7%
                                         1H 2010




                                                                                                                                                                                                          HEA
                                                                                                                     RTS & TEAMS 17%

                                                    WIKI &




                                                                                                                                                                                                             LTHCARE 10%
                                                           OPE
                                                              NS
                                                                OU
                                                                  RC
                                    %                               E7
                                  14                                  %
                               LS
                             OO
                        H
                      SC




                                                                      RE
                                                                        LIG
                                                                           IOU




                                                                                                                  SPO




                                                                                                                                                                                             EN
                                                                                      ASS
                                                                              S 5%
         3%




                                                                                                                                                                                               VIR
                                                                                         OCIAT
 CHARITY




                                                                                                                                                                                                  ON
                                                                                              IONS 7%




                                                                                                                                                                                                    ME
                                                                                                                                                                                                      NTA
                                                                                                                               %
                    17%




                                                                                                                             11




                                                                                                                                                                                                         L9
                                                                                                                                                                                                           %
                                                                                                                                       S
                                                                      HEA




                                                                                                                                             P                              AR
                 MS




                                                                                                                                           OU                                 TS
                                                                         LTH
              TEA




                                                                                                                                         GR                   CULTU              &
                                                                            CA




                                                                                                                                       &                           RE 17%
                         &




                                                                                                                                                    BS
                                                                              RE
                      TS




                                                                                                                                                 CLU
                    OR




                                                                                 10




                                                                  %
                          SP
                                                                          E




                               NV
                                         AR
                                                                                                                                           (SOURCE: PIR, 1H = JAnUARy TO JUnE, 2H = JUly TO dECEmbER)
                                 IR        TS &
                                   ON
                                     ME         CULTURE 17%
                                       NTA                           1%
                                          L 9%                     S1
                                                                OUP
                                                      CLUBS & GR

                                                                           Content density Change In 6 months

                                                    Associations

                                                      Healthcare

                                                  Environmental

                                                  Arts & Culture

                                                 Clubs & Groups

                                                Sports & Teams

                                                           Charity

                                                          Schools

                                            Wiki & Open Source

                                                        Religious

                                                                      -50%                              0%            50%                     100%          150%          200%



Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                                                                                                      www.piR.oRG
PA G E 4
      .oRG GRowth By the numBeRs
      the following figures detail the .oRG domain growth from several key perspectives, including
      year-to-year new registration numbers, year-to-year registration renewals and growth percentage
      relative to other gtlDs.




      GROWTH
      in 2010, .oRG experienced a robust surge in growth. the number of .oRG domains under
      management increased to 10.3 percent, compared to 8.9 percent last year.


                                                  2H 2009         2H 2010

           9,000,000
           8,800,000
           8,600,000
           8,400,000
           8,200,000
           8,000,000                                                                                    the number of
           7,800,000                                                                                    blogs on the internet
           7,600,000
                                                                                                        (data by Blogpulse)
           7,400,000
                                                                                                        – 152 million
           7,200,000
           7,000,000                                                                                    people on facebook
                          July           August    September   October    november december
                                                                                                        at the end of 2010 –
                                                                                     (SOURCE: PIR)
                                                                                                        600 million

      new .oRG registrations increased by 14.4 percent in the second half of 2010.                      new people on

             40                                                                                         facebook in 2010 –

                                                                                                        250 million
                                             32.80%

             30                                                                                         (souRce: fAceBook AnD
                                                                                                        Business insiDeR)




             20
                  16.10%
                                                         14.90%     15.20%      14.40%
                                 13.70%

             10



              0
                   mobi            biz            info      net          com       org

                                                                   (SOURCE: ZOOknIC REPORTS)


Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                      www.piR.oRG
PA G E 5
                                RenewAl RAte                        100
                                                                                                           84.60%
                                                                      80                  74.30%                             74.80%
                                the blended rate of renewal (the
                                average of one, two, and three or            61.90%
                                                                      60
                                more years) is 74.8 percent in the
                                second half of 2010, an increase
                                                                      40
                                of 2 percent from the first half of
                                the year.                             20


                                                                       0
                                                                              1 year      2 years          3+ years          blended

                                                                                                                         (SOURCE: PIR)




                                for the second half of 2010, .oRG posted similar growth compared to .com and .net
                                at a rate of 3.9 percent.

                                       16%
                                                                           14.3%
                                       14%

  the number of online                 12%

  videos the average                   10%

  internet user watches in              8%

  a month (usA) – 186                   6%
                                                            3.9%                                                      3.9%
                                        4%                                                          3.4%
  share of internet users                       1.8%
                                        2%
  that view videos online                                                              -0.7%
                                        0%
  (usA) – 84 percent
                                        -2%
                                                 .biz       .com            .info      .mobi        .net              .org
  (souRce: GooGle)
                                                                                               (SOURCE: ZOOknIC REPORTS)




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                                    www.piR.oRG
PA G E 6
                                    .oRG ReGistRAtion By ReGion


                                                    ICAnn REGIOnS

                                                    As the .oRG domain grows in size and scope, it also extends the geographical range of
                                                    its registrants.

                                                    for the second half of 2010, regional registrations remain identical to the first. north
                                                    America (nA) remains the largest .oRG market, followed by europe (eu); Asia, Australia,
                                                    and the pacific (Ap); latin America and the caribbean (lA); and Africa (Af).

                                                                                                                               2H 2010
                                                                                                                                LAC 2%


         Top 10 markets
         by Country                           15%
                                          ER:                                                                     4%
                                        TH
                                      LO




                                                                                                              2
                                    AL




                                                                                                             EU
                        2%
                    JP:
                   %
              IT: 2
       %




                                                                                                        9%
  CN: 2




                                                                                                     AP
         ES: 2%




                                                                                                                                                         NA
                                                                                                         1%




                                                                                                                                                        64
                                                                                                                                                    %
NL: 2%




                                                                                                      AF
         FR: 3%




                                                                                                                          (SOURCE: PIR, 2H = JUly TO dECEmbER)
               3%




                                                                                                    the u.s. and european union continue to
           CA:




                                                                                                    represent the regions with the most significant
                     : 4%




                                                                                                    .oRG registrations, with italy and Japan entering
                  UK




                                                                                                    the top 10 list in the second half of 2010.
                                                        U NIT E D             %
                                                                    STATES 60
                                                                                  (SOURCE: PIR)
                             5%




                                :                                                                                      nAmE                 COUnT
                              DE
                                                                                                                       united states        60.4%
                                                                                                                       Germany              5.0%
         the top 10 markets by country for the .oRG domain are located in                                              united kingdom       4.3%

         the three principal regions listed above.                                                                     canada               3.5%
                                                                                                                       france               3.2%
                                                                                                                       netherlands          2.2%
                                                                                                                       spain                1.8%
                                                                                                                       china                1.8%
                                                                                                                       italy                1.5%
                                                                                                                       Japan                1.5%
                                                                                                                       All other            15.0%




  Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                                                          www.piR.oRG
  PA G E 7
    .oRG initiAtives & innovAtions

                                                                                              WHO WAS J.C.R. lICklIdER?

     Securing the future                                                                      licklider’s
     in June 2010, .oRG, the public interest Registry became the first generic top-level      contribution to
     domain (gtlD) to offer full deployment of Dnsse. A month later, three leading
                                                                                              the development
     registrars - GoDaddy, DynDns.com and namesBeyond publically announced their
     plans to support Dnssec for their customers. that was just the beginning, as by          of the internet
     the year’s end, more than 32 registrars for .oRG launched initiatives and interfaces     consists of
     compatible with Dnssec. the registrars’ support is a critical component to overall                             (photo couRtesy
                                                                                              mere ideas             of mit museum)
     widespread adoption of Dnssec. An up-to-date list of registrars offering Dnssec
     can be found at http://pir.org/get/registrars.                                           and not inventions. those ideas,

                                                                                              formally presented in the early
     Practice Safe dnS
                                                                                              sixties, are essentially what the
     in september 2010, piR launched a public service announcement campaign called
                                                                                              internet is today. he foresaw the
     practice safe Dns. At the heart of practice safe Dns is the campaign’s web site,
                                                                                              need for user-friendly networked
     www.practicesafedns.org, which serves as a key resource for domain holders,
     registrars, web developers, it professionals and the like to learn how they can play     computers to access digital
     an increasingly relevant role in providing a safer and more secure internet.             libraries, e-commerce, online
     what’s more is that in this unprecedented effort, piR has culled together several        banking, and software. he
     of today’s most renowned and respected internet experts to share their insights
                                                                                              described these user-friendly
     and reinforce the need for practicing safe Dns. on the site, internet heavyweights
     vint cerf of Google (the “father” of the internet), steve crocker of shinkuro,           computers as having graphical
     inc. (internet pioneer), Jim Galvin of Afilias (Dnssec expert), Dan kaminsky of          interfaces with point-and-click
     Recursion (discoverer of the “kaminsky Bug”), cricket liu, vp of Architecture at
                                                                                              navigation. he has been called,
     infoblox (and co-author of “Dns and BinD”) and Ram mohan of Afilias (pioneer in
     internet security) speak via video testimonials and blogs about the threats lurking      “computing’s Johnny Appleseed.”
     in the internet’s infrastructure and how to best combat them. we thank these
                                                                                                      ,
                                                                                              (wAlDRop technoloGy Review, 2000)
     esteemed men for their time and contributions, and we plan to roll out additional
     videos and guest blogs in the year ahead.

     in addition, as part of the “practice safe Dns” campaign, piR shares dnssec-
     deployment.org’s feed, the blog of the Dnssec Deployment coordination initiative,
     which works to encourage all sectors to voluntarily adopt security measures that
     will improve security of the internet’s naming infrastructure at the global level. the
     u.s. Department of homeland security science and technology (s&t) Directorate
     provides support for coordination of the initiative.




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                          www.piR.oRG
PA G E 8
                          .oRG initiAtives & innovAtions                                                               con’t


 THE WHy I CHOSE.

 ORG CAmPAIGn
                               Protecting the .ORG Community
 for the past 25               According to the ApwG, the majority of phishing continues to concentrate in just a few

 years, .oRG has               namespaces. 62 percent of the attacks occurred in just four tlDs: .com, .net, .kR, and
                               .oRG. for this reason, phishing is an area of focus for piR for 2010 and beyond.
 reshaped the online
                               piR continues to be an active participant in the Registration infrastructure security Group
 world by advancing
                               (RisG) and a trusted facilitator on security issues. our main goal is to affect change by
 knowledge, creating           creating and adopting best practices to shield registrants from unwanted and fraudulent
 opportunities, driving        activities. RisG has evolved into two working groups to better address the security issues
                               of today - the legal working Group and the technical working Group.
 conversations, and

 most importantly,
                               Conclusion
 building communities.
                               in just five years, .oRG registrations more than doubled. By the end of 2010, over 8.8
 learn about the               million domains are under our management. increased registration means increased
 many uses of .oRG to          responsibilities and taking responsibility for the internet will remain our top priorities.
                               Deploying Dnssec and advocating for its widespread adoption are only a few initiatives in
 promote good and to
                               technology and advocacy that piR has shouldered with the public’s interest in mind.
 do good.
                               piR continually works to ensure that the .oRG community has a voice in critical issues
                               related to internet policies and procedures. to effectively represent specific and collective
                               interests, .oRG relies on the insight and knowledge of its Advisory council, Board of
                               Directors and registrars. working with the internet corporation for Assigned names and
                               numbers (icAnn), the internet society (isoc), technical engineers and various internet
                               leaders around the world, .oRG initiates, supports and funds internet improvements that
                               meet the needs and goals of the .oRG community.

                               to become a fan of .oRG, please go to http://www.facebook.com/pir.org




                                                       to become a fan of .oRG, please go to
                                                       http://www.facebook.com/pir.org




Bi-AnnuAl DomAin nAme RepoRt on .oRG, the puBlic inteRest ReGistRy                                             www.piR.oRG
PA G E 9

								
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