Issue 30 News | World of Bosch | 1
World of Bosch
Technology Horizon Award Bosch encourages engineers of the future
Bosch Industry Forum promotes green strategies
Worldwide acclaim for ESP® Royal seal of approval
The magazine for Bosch in the UK
WOB no.31.indd 1 28/4/08 17:29:50
Contents: 2 | World of Bosch | Company News Issue 30
Competition: Students shape the future of engineering
Royal seal of approval follows worldwide acclaim
for ESP® – Original Equipment
4 on our
Worcester wins two prestigious CORGI Awards
Graduates drive up quality at Cardiff – Original Equipment 5
Auto Intelligence hits the streets – Automotive Aftermarket 6 Foreword
New premises enhance customer service – Rexroth 6 by Robert Meier,
Technology and training the route to reduced 7 Managing Director
emissions – Thermotechnology
Ladies don’t get in a spin for charity! – Original Equipment 7 Our brand message ‘Invented for Life’ underpins our aim
to make improvements to life and living conditions and to
benefit the community. However, this message means little if
Energy and Environment
it is not applied across our global operations and throughout
Bosch Industry Forum encourages green strategies 8
our companies and divisions in all areas of our work. So how
do we apply ‘Invented for Life’ to our work?
Navigation goes green – Blaupunkt 9
In the first instance, products developed by Bosch are
Starter generators win with Start/Stop – Original Equipment 9
designed to be innovative and beneficial, rather than just
WEEE makes sure we don’t waste away – Power Tools 10 profitable. That means they meet a need or improve on
Shred your way to a greener future – Lawn and Garden 10 existing conditions in some way, whether for an individual,
Innovation in Action
or for the greater community in terms of safety and
A fair hearing at Harrow – Security Systems 11
The breadth of our work means we have delivered real
University of Glamorgan in safe hands – Security Systems 11
benefits in almost all areas of life, from buildings to traffic,
Cereal success – Rexroth 12
and household appliances to gardening and industrial
‘Pierless’ surveillance – Security Systems 13 production.
To recognise and meet needs globally, we have to
Divisional Overviews 14 - 16
understand what appeals to different tastes and what
Safer, better, easier contributes to different ways of life. For this, we encourage
a broad cultural base of people and work hard to make the
Fresh ideas to ease garden maintenance – Lawn and Garden 17
most of their talents, whilst also helping them understand our
Skil builds on the range with new professional mixer 18 brand values and how to deliver them. Without these people
– Power Tools
– our associates – we wouldn’t be able to have the good ideas
Create new landscape with LuccAssist – Blaupunkt 19 that lead to Bosch creating new technologies at a rate of 14
ROBUSTLine: Designed for the professional – Power Tools 19 new patents a day.
Bosch selected for African Cup of Nations – SecuritySystems 20 So, we have a rich mix of people who generate good ideas
Marketing Matters for innovative products but their work is for nothing if
those products do not work reliably and let the user down.
Win with the new ‘All Around You’ campaign – Corporate 21
Similarly, it is no good if we cannot successfully take them to
Publicity campaign drives message home – Thermotechnology 22 market. That’s why the pragmatic business fundamentals of
Worcester warms up the crowd – Thermotechnology 22 manufacturing quality and business partnerships and an eye
Stunning animal campaign boosts interest in Bosch Group 23 on the future are equally important to our drive to apply our
– Domestic Appliances ‘Invented for Life’ ethos.
Learn new skils at the Homebuilding & renovating Show 23 This issue of World of Bosch is full of examples of the
– Power Tools
business activities described here. I hope you find it an
Blaupunkt show the way at CAR Expo 2008 – Blaupunkt 24 interesting and stimulating read.
A moment of piece and quiet at the NEC – Blaupunkt 24
Dremel goes to the race – Power Tools 25 Cover Story:
Quality recognised From high-tech safety systems in
your car to ultra-efficient washing
Double success for Automotive Aftermarket at 26 machines to hydraulic drives
Magazine Awards – Automotive Aftermarket
powering the London Eye, Bosch
KTS 200 is top for garage professionals – Automotive Aftermarket 26 products contribute to all walks of
life and the new Bosch ‘All Around
Robert Bosch Stiftung You’ publicity campaign underpins
this message during 2008. See Page
A founding father of the corporate philanthropic principal 27
21 for more information and details
of our 2008 Big Bosch Home Prize
Draw, which opened on April 1st.
Map of Bosch in the UK sites 28
WOB no.31.indd 2 28/4/08 17:29:52
Issue 30 Company News | World of Bosch | 3
students to shape the
future of engineering
For the third year running, Bosch is pleased to be a joint partner in
the Independent-Bosch Technology Horizons Award, a nationwide
competition open to students aged 14-24.
The competition, which closed aged 14-18 is £700, second prize is
on 31st March 2008, inspired a £300 and five ‘High Commended’
great response from students. The students will receive £150. Top prize
challenge this year was to write an in the 19-24 age group is £1,000,
essay entitled ‘How is technology second prize is £500 and five ‘Highly
and engineering driving change in Commended’ students will each
a country of your choice?’ Every win £250.
year, the competition is run by Teachers entering 15 or more of
The Independent Newspaper and their students’ essays will receive a
Bosch and is supported by the Bosch Ixo cordless screwdriver. In
Royal Academy of Engineering in addition, the two schools submitting Information
conjunction with the Shape the the highest number of essays will
Future campaign. For all three each receive £400-worth of Bosch Competition now closed. Winners’
essays will be published in The
partners, the aim of the competition equipment.
Independent Newspaper in July.
is to raise the profile of engineering The first place winners will be
For more details and information
among young people and encourage invited to attend the Royal Academy
about the competition go to
them to consider this field as their of Engineering Awards ceremony The Independent website:
chosen area for studies and a good in June. All prize-winning students www.independent.co.uk/
career path. and their teachers will be invited technologyhorizons
Judging is now underway. The to a prize-giving presentation
winners will see their articles ceremony in London in July 2008.
published in The Independent The competition was launched on 1st
Newspaper. The top prize for students October 2007.
WOB no.31.indd 3 28/4/08 17:29:59
4 | World of Bosch | Company News Issue 30
Royal seal of approval follows
worldwide acclaim for ESP®
Bosch has been given a special twenty year anniversary technology award for
ESP® by judges for the Prince Michael International Road Safety Award. Bosch
first gained the annual award four years ago for the invention of ESP® technology.
To mark the award’s twentieth anniversary, the judging panel together with
Prince Michael decided to grant ESP® the special award in recognition of the
most important in-car road safety technology of the past two decades.
Prince Michael of Kent presents the International Road Safety Award in London.
Stability control braking is I have welcomed the application of Fehrenbach said: “This prize is a
increasingly being accepted as a new technology to make vehicles distinction for all our associates:
major contributor to global road and drivers safer. Therefore, I am for the engineers who developed
safety. The UK’s Department for particularly pleased that Bosch has the system, for the associates in our
Transport (DfT) recently released gained my technology innovation plants who have been producing
research that indicated vehicles award. Given the obvious advantages the system to the highest quality
equipped with ESP® are 25% less of fitting ESP®, it should be standard standards for many years now,
likely to be involved in a fatal accident equipment on all new cars.” and not least for the marketing
than those without it. That equates The award was presented to Bosch experts who have never tired of
to approximately 380 driver fatal at a glittering lunch at the Savoy Hotel communicating the benefits of the
accidents and the reduction of 7,800 in London in December and accepting system.” The FIA World Prize is
injuries a year. The DfT’s Minister for the award on behalf of the company presented every year to a person or
Road Transport commented, “This was UK Managing Director Hermann an organisation that has made an
research proves what a powerful tool Kaess and President of Robert Bosch outstanding contribution in the areas
ESP® could be in saving lives”. Chassis Systems Dr Werner Struth, of road safety, the environment
Commenting on the technology, who said: “On behalf of my company I or mobility.
Prince Michael of Kent said: “I am am delighted to accept this important The number of cars equipped with
delighted to be celebrating twenty road safety award from His Royal ESP® has increased steadily. In 2004,
years of my road safety award Highness Prince Michael of Kent. 37% of new cars across Europe had
scheme. Since I first became involved I know that our chassis systems this life-saving technology on board.
in publicising road safety in 1987, engineers and I will take great pride in The installation rate for the first half
the fact that our ESP® technology has of 2007 stands at 47% in Europe and
been internationally recognised for 45% in the UK. Whilst ESP® has long
its proven contribution to preventing been on standard safety equipment
accidents and saving lives.” lists for the premium car segment,
Following closely behind the it still hardly features as standard
Prince Michael Award came news equipment in the high-volume small
of an equally prestigious award and compact segments and in some
this time from the FIA (Federation models it is not even available.
Internationale de l’Automobile), with
its World Prize for Road Safety, the
Environment and Mobility. The FIA
expressed its recognition of the great
contribution the automotive supplier
has made to worldwide road safety by
developing and consistently marketing
ESP®. The award was presented
to the CEO of Robert Bosch Franz
Fehrenbach at the FIA gala in Monaco.
In his acceptance speech Mr
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Issue 30 Company News | World of Bosch | 5
Worcester wins two
prestigious CORGI Awards
Worcester Bosch Group has been awarded Boiler of the Year for the
Greenstar CDi range and Energy Efficient Product of the Year for its
Greenskies solar thermal panels in the prestigious 2007 CORGI awards.
Judged by CORGI registered passionate about the environment
installers, votes were cast for and helping to reduce the UK’s CO2
appliances that are easy to install, emissions through the installation of
straightforward to commission and renewable technologies and high-
service and that offer customers the efficiency condensing boilers.
greatest benefits. “A third win for our Greenstar CDi
Worcester’s SEDBUK ‘A’ rated range also reflects the investment we
Greenstar CDi gas boiler range has
proved a real hit with the trade,
have made in supporting installers
who consistently choose Worcester Graduates
notching up a hat-trick of wins in the products. 2007 saw the expansion of
coveted Boiler of the Year award in our Greenstar CDi range with higher
2005, 2006 and again in 2007. output models ranging from 27kW to
In the ‘Energy Efficient Product of
Year’ category, Worcester secured
42kW. Ease of installation combined
with consistent high-performance
top spot for its Greenskies solar
thermal panels. With new high
levels ensures the CDi range
continues to lead in the wall-hung
performance panels now available in condensing combi boiler market. Whilst Bosch is world renowned
both portrait and landscape versions We make a point of continually for innovative design and excellent
and Greenskies cylinders launched evolving our product ranges to manufacture, it is the company’s
in 2007, the complete Greenskies ensure they deliver the highest investment in its people that
package is a winner with installers levels of efficiency and performance. promotes efficiency in its business
and consumers alike. Advances like simple connections and manufacturing operations.
When Richard Soper, Managing and manufacturing panels from
Director for Worcester, accepted the lightweight materials have made the A great new example is the initiative
awards , he said: “To win one CORGI new Greenskies FKT-1W and FKT-1S running at the Starters and Generators
Awards is an honour, but to win two high performance solar panels even Division, where new Graduate
is incredible. Winning the ‘Energy easier to fit and suitable for a wider Engineers in technical departments
Efficient Product of the Year’ category range of installation requirements. are spending time at manufacturing
is particularly satisfying, as we are
plants gaining a wider overview of the
topics vital to their role.
Engineers go to five different Bosch
plants to learn about five different
key business subjects; Ratio (cost
reduction), BPS (Bosch Production
System), Quality, Lead Plant functions
and Corporate functions. The UK’s
Cardiff starters and alternators
plant has been chosen to host the
programme on quality.
Whilst the visits involve some
theoretical work, the majority of the
students’ visits will be spent on the
shop floor, looking at real issues.
WOB no.31.indd 5 28/4/08 17:30:08
6 | World of Bosch | Company News Issue 30
hits the streets
Our Automotive Aftermarket Division has just launched a new customer
newspaper, Auto Intelligence, which is dedicated to independent garages.
The aim is to increase interest in Bosch’s broad offering for
Auto Intelligence goes out quarterly management, reversing, wipers
and contains regular features and and many other functions.
updates on market developments, Auto Intelligence is
vehicle and component technologies, distributed with Aftermarket
plus news of diagnostic equipment, magazine, one of the leading
vehicle servicing software, technical magazines for the vehicle
training. There are also useful servicing and component
technical tips throughout. supply industries. To get
The first issue includes a detailed Auto Intelligence off to
look at the increasingly important a flying start, readers
role sensors play within the modern were asked to enter a
vehicle, covering the different competition within the magazine
types used for braking, engine to win a free Bosch IXO multi-tool.
New premises enhance customer
service for Rexroth
Bosch Rexroth has opened a brand new service centre in Bradford as part of an extensive upgrading
of operations across the UK.
The new centre takes on service and equipped training room, which is pick-up within 12 hours of reporting
maintenance work previously carried capable of accommodating up to an issue and an inspection and
out at Bosch Rexroth’s headquarters 40 people for a variety of training resulting quotation within a further
in St Neots, Cambridgeshire and will sessions and seminars. eight hours.
develop a broader customer service In developing its service offering This improved localised customer
offering for the north of England, and local support network, the support package enables Bosch
under an overall customer service location of the centre reduces Rexroth to get closer to its customers
development strategy. consultation and repair times and and service offering and a better
As well as a large service centre offers continued site service and understand their needs.
shop floor and new administrative system support. End users and
offices, the new building has a fully regional partners are offered a service
WOB no.31.indd 6 28/4/08 17:30:11
Issue 30 Company News | World of Bosch | 7
Technology and training the route
to reduced emissions
Worcester, Bosch Group recently hosted the Rt. Hon John Denham MP,
Secretary of State for the Department of Innovation, Universities & Skills
to show him the investment being made in the development of new and
renewable heating technologies and training facilities.
Managing Director, Richard Soper, had explained that manufacturing
and his team greeted Mr. Denham and remains an ‘indispensable part of the
gave a presentation on Worcester’s broader economy and the innovation
progress in condensing and agenda’ for the UK, which remains
renewable technologies, including the sixth largest manufacturing
new product developments and plans nation. This base, he said, gives UK
for Worcester to become a centre manufacturers the capacity to drive
of excellence for the development invention and change.
of Micro Combined Heat and Power Echoing Mr. Denham’s comments,
technology in 2008. Mr Denham Managing Director, Richard Soper
praised Worcester’s investment in said: “We were delighted that the
research and development which far Secretary of State was able to join
outweighs the industry average. us to experience first hand the
The talks were followed by a tour seriousness with which we take the
of Worcester’s factory site, where the business of innovation and continued
500,000th award winning Greenstar learning in the workplace. Whilst it
boiler recently rolled off the line, is our job to develop technologies
and a visit to Worcester’s training capable of delivering heating and hot
academy. Mr. Denham spoke to water in an environmentally friendly
installers attending a training course way, we also recognise that installers 14,000 people in 2007 and are looking
and stressed how vital it is for them are central to the whole process of forward to extending the reach of our
to encourage homeowners to choose taking new products to market and training courses in 2008. Beyond this,
renewable technologies and so help educating consumers about the Worcester also works closely with
reduce domestic carbon emissions. options available to them. over 130 colleges and universities
Before his visit, Mr. Denham had “Providing accredited courses around the country, supporting
given a presentation, ‘Harnessing for installers who want to develop lecturers and students on vocational
Knowledge’, to a packed lecture hall their own skills is something we are courses, all of whom represent the
at the University of Worcester. He passionate about. We trained around very future of our industry.”
Ladies don’t get in a spin for charity!
February saw Bosch’s ESP® demonstration team were on hand to help the Ladies Driving
Challenge raise funds for the Marie Curie Cancer Fund at the Merryfield Aerodrome in Devon
During a day of full on driving action,
two Bosch instructors Phil Brough and
Martin Sismey undertook 120 separate
demonstrations in Honda Civics
provided by Honda Motor Company.
The demonstration involved the so
called “double lane” manoeuvre, which
mimics an emergency swerve from one
lane to another on a motorway. With
ESP®, the driver remained under control at
The Ladies Day Challenge,
supported by Bosch, raised over
£20,000 for this very worthwhile
charity and also aided in instructing
120 additional drivers in the
effectiveness of this important active
WOB no.31.indd 7 28/4/08 17:30:14
8 | World of Bosch | Energy and Environment Issue 30
Bosch Industry Forum
promotes green strategies
Manufacturing and the environment took centre stage at the third Bosch
Industry Forum in November 2007. The event, hosted by Bosch Managing
Director Robert Meier, was held at London’s wine-tasting mecca, Vinopolis,
in the heart of the city.
The forum focussed on the integration policies, and by doing so stay Outside the automotive sector,
of environmental, customer competitive in the market. Bosch’s long-term commitment to
and efficiency demands in UK It comes as little surprise to see a the environment has prompted a
manufacturing. There to address BMW executive holding a keynote wide range of projects. Renewable
these issues was keynote speaker speech at a Bosch-sponsored energy innovations include ground
Oliver Zipse, Managing Director of function. In his introduction, Forum source heat pumps, wind turbines and
the MINI plant in Oxford, part of host Robert Meier described the tidal power systems. This year, Bosch
the BMW Group. Zipse drew on his successful partnership between the also plans to invest heavily in thin-
experience with MINI’s production two German companies that began film photovoltaic solar technology.
to outline steps that, in his view, more than 90 years ago. “Bosch has made environmental
the manufacturing industry needs In 1917, the car manufacturer protection a cornerstone of its
to take in order to cope with future unveiled its first aircraft engine, business strategy since the 1970s
environmental and economic laying the foundation for the and today, you could say that we are
challenges. company’s future success. Bosch fundamentally growing our business
played an important role in the through environmental production
Long-term solutions engine’s production, supplying two and innovation,” Meier said.
crucial parts – the spark plugs and
Zipse said that manufacturers must
the magneto. Bosch components The next Bosch Forum, on 29th
adopt long-term environmental
were also there in 1928, when BMW May 2008, addresses the topic of
solutions, covering the whole product
launched its first automobile, the energy-saving; “Attitudes into action:
lifecycle, from output to recycling. He
DIXI. In the years following, the two UK attitudes towards the environment
said the political and legal framework
companies joined together to pioneer and technologies of the future.”
in the UK also plays a crucial role
and develop numerous landmark
and should support manufacturers
technologies. These included the Also in the range
with transparent emissions targets
introduction of the electronic diesel
and incentives for cleaner and more
injection engine in 1986, signalling Some of Bosch’s environmental
the beginning of the clean diesel protection initiatives – in figures.
“Only by a joint effort between
trend. u Approximately €125 millionu
government and industry will the
spent on environmental protection
environment benefit in the long run,”
he said. Ongoing commitment
u Nearly 10 000 MegaWatt hours of
Zipse’s speech was the highlight The environment remains a
power generated from renewable
of the forum, attended by a cross- cornerstone of the Bosch business
sources of energy
section of industry and business strategy. Meier explained that
u More than 400 000 metric tonnes
representatives, as well as academics the company was focusing the lion’s
of waste recycled
and journalists. Zipse’s final message share of its ¤2.7 billion automotive
u Vehicle CO2 emissions and fuel
was one of encouragement. He urged research and development budget
consumption cut up to 15% by
his audience to take a positive and on reducing carbon emissions and
Gasoline direct injection
holistic approach to environmental conserving resources.
WOB no.31.indd 8 28/4/08 17:30:19
Issue 30 Energy and Environment | World of Bosch | 9
Navigation goes green
Driving ’green’ can be a complex goal to achieve. Easing up on the
accelerator is an obvious way, but after that, a whole range of considerations
come into play, both in terms of driving style and the chosen route.
Currently, navigation mapping style to give a true ‘consumption-
systems offer a straightforward choice optimised’ route.
of routes: the quickest – motorways, This means that, in addition to
A roads or bypasses; or the shortest – checking fuel consumption for the
perhaps straight through town. overall distance based on vehicle
Now, thanks to Blaupunkt, drivers size and weight, the new system
are able to consider an ‘eco-route’, computes consumption for expected
which offers environmental and acceleration phases, based on the
economical benefits. The Blaupunkt number of junctions and driving
Lucca 3.5 portable satellite navigation style of the driver. The driver profile
device, and its unique circular stable is able to measure the differences in
mate, the Lucca 3.5 Edition, both consumption between a sporty driver
feature the advanced new technology. with lots of acceleration and braking,
Blaupunkt’s engineers have compared to a more leisurely driver
taken into account factors such as who tends to observe speed limits and
the number of junctions where you is happy to roll with the traffic.
have to stop and start – as well as By adding these extra parameters,
overall distance to find the greenest drivers can get a better idea of the
option. The system is also capable best route to take which will save fuel
of overlaying a vehicle and driver and reduce CO2 emissions.
profile, based on the car and driving
Starter generators win with Start/Stop
The first Bosch Innovation award has been presented to the Starter Generators division
for its new Start/Stop starter motor.
Start/Stop technology is able to
reduce fuel consumption by up to 8%
during city driving by switching the
engine off when the car is stationary
and restating it when the clutch is
depressed ready to select gear again.
The special starter motor has been
designed and manufactured to
withstand the high number of starts
that are inherent with the system.
To meet this increased service
demand, the unit has an improved-
performance electric motor and a
stronger, low-noise pinion engaging
mechanism to ensure that the engine
starts reliably, quickly, and quietly. Franz Fehrenbach,
A key benefit of the system for Chairman of the Board
car manufacturers is that are no of Management (right),
major adjustments to the drivetrain presents the first Bosch
or the engine, making it a very Innovation Award to the
simple technology to install. BMW Starter Generators team
has already announced that it is for developing and
introducing the system across its marketing the Start/Stop
ranges, starting as standard on the System.
1 and 3 Series, as well as the MINI.
WOB no.31.indd 9 28/4/08 17:30:23
10 | World of Bosch | Energy and Environment Issue 30
WEEE makes sure we
don’t waste away
Last year saw the adoption in the UK of an EU Directive that aims to reduce
the amount of waste going into landfill and ensure valuable resources are
re-used. The Waste Electrical and Electronic Equipment Directive (WEEE)
affects companies that import, manufacture and re-brand electrical
equipment in the UK, as well as those that use, sell, treat or dispose of it.
In line with its policy of promoting sound disposal of tools which are government sponsored national take-
sound environmental standards, discarded by consumers. back scheme via a company called
Bosch has swiftly adopted the WEEE A further condition of Bosch’s Valpak, or provide on-site facilities
Directive and has registered with a compliance with the WEEE scheme for consumers to return old goods or
compliance scheme, which ensures is that the company’s producer trade them in when purchasing new.
regulatory requirements are met. registration number, WEE/CK0085VZ For the consumer, the WEEE
As a producer of electrical equipment, must be available to the trade and initiative enables them to take an item
Bosch pays a sum that’s in proportion public on request. To this end, it is to a local authority recycling centre,
to the weight of goods it places onto shown on company invoices and on
as before, or deposit it in a Valpak
the market. For our Power Tools the web at www.bosch-pt.com/uk/en/
collection facility where provided.
Division, this amounted to around start/bosch-powertools.htm
Customers also have the option
12,000 tonnes in 2006. Companies that sell new electrical
to ‘trade in’ an old product with a
The payment contributes to the and electronic equipment directly
costs of collection, treatment, to consumers are classified as retailer that offers in-store take back
recycling and environmentally distributors. They need to join a when purchasing a replacement.
Shred your way to a greener future
Did you know the UK produces more than 434 million tons of waste every year?
That’s enough to fill the Royal Albert Hall every two hours*.
Garden and kitchen waste accounts Material perfect for shredding and
for over 30% of the average household composting:
dustbin’s contents** yet, as keen u Hedge clippings
gardeners know, making this waste
u Young weeds
into compost is highly beneficial
for the garden, as well as the u Dry/ fresh leaves
environment. u Leafy prunings
Shredders are the ideal way to u Shredded woody waste
reduce organic waste ready for u Grass cuttings
composting. Woody items such as
hedge clippings make excellent Never add:
compost matter but take a long time to
u Turf or soil
break down unless they are shredded.
The Bosch AXT 2200 Rapid u Meat, bones and fish
shredder has recently won u Cat or dog waste
the prestigious “Best Buy” u Glossy magazines
recommendation by Gardening u Disposable nappies
Which? magazine, impressing u Ash from coal fires
experts with its speed, texture of
u Plastic or hardcore
shreddings and ease of use. The Atco
Quiet 2200 and Bosch Quiet 2200 HP
were also rated as “Best Buys”.
If every household spent the short
amount of time it takes to shred and
compost their garden waste, gardens
would grow greener and the UK
would be a step closer to achieving
WOB no.31.indd 10 28/4/08 17:30:27
Issue 30 Innovation in Action | World of Bosch | 11
Bosch Security Systems:
a fair hearing at Harrow
Sophisticated DCN Conference System technology from Bosch Security
Systems has dramatically improved the quality of sound within the Council
Chamber of the London Borough of Harrow, helped by an innovative
approach from the installer, Tyco Integrated Systems.
John Lee, Building Services Engineer to design a system that is easy to use
for London Borough of Harrow, and adaptable to varying situations
explains how Bosch’s technology and requirements. With the Central
helped the London Borough to take Control at its heart, the DCN Next
the ‘art of congress’ within the Council Generation system gives superb
to another level: sound and speech quality up to 20
“We had a 16 year old system kHz, whilst the DCN NG Discussion
that had served us very well but System allows participants to speak been superb. Everything I have asked
technology has moved on. We had and listen with ease. of from Tyco and Bosch has been
been aware of Bosch Security Systems “The Council Chamber is a huge done, and they have always come up
for a number of years, and were room and the sound used to bounce with the answers. The technology
invited by Tyco to assess the latest around” continues Lee. “Now the is extremely flexible, allowing us to
Bosch system. The quality was superb quality of the audio is exceptional, change over to play music, videos
and the Leader of the Council and even for the hard of hearing. Speakers or DVDs with ease, and it is also
other members wanted it straight no longer have to stoop to be heard, future proof so that I can add further
away. In fact, the new system was and the microphones are removable technology simply by plugging it
installed within three weeks.” which is another significant benefit,” in without having to start out all
Bosch has gone to great lengths “The back-up and support has also over again.”
University of Glamorgan in safe
hands with Bosch Security Systems
Sophisticated technology from Bosch Security Systems is playing a central role in a major new CCTV installation
by CDS (Computerised & Digital Security Systems) at the University of Glamorgan as it changes its analogue CCTV
system over to IP.
solution and CDS proposed an all- from colour to monochrome when
Bosch system which would give us the light levels decrease to give extra
flexibility we were looking for.” sensitivity, whilst high-resolution
“We brought in our security staff to cameras with optical zoom of up to
see how easy the new system would be 25x capture the finest detail.
to work with and they were united in FlexiDomes utilise advanced
their praise for the Bosch technology. 15-bit imaging technology to exploit
It has already resulted in a number of the full potential of today's imaging
successes in protecting our staff and chips. With their 540 TV-line
students." resolution, FlexiDome cameras are
The CCTV system at the University able to produce extremely sharp and
Dave Mann, the University's includes some 70 cameras, primarily detailed images and handle difficult
Security Manager, explains what the EnviroDomes and FlexiDomes as lighting conditions.
University was looking for: "Having well as a handful of fixed cameras. As well as cameras, Bosch
merged with Merthyr Tydfil College EnviroDomes are an integral part of provided single channel encoders,
and opened a new Faculty of Creative Bosch's AutoDome range, featuring eight channel encoders, Networked
& Cultural Industries in Cardiff, we its innovative motion tracking Video Recorders (NVRs), Raid 5
needed a system that could work capability AutoTrack. Rugged storage units, and pre-configured
through our IT infrastructure and in design and ideally suited for workstations with all ancillaries such
allow us to add further permanent perimeter surveillance, car parks and as keyboards. As well as hardware, it
or temporary cameras as required. other similar outdoor applications, also provided all of the appropriate
With our consultants we specified a EnviroDomes feature day/night operational software and storage
compatible hardware and software cameras that automatically switch management software.
WOB no.31.indd 11 28/4/08 17:30:29
12 | World of Bosch | Innovation in Action Issue 30
Cereal success for Bosch Rexroth
Ever wondered how your breakfast cereal is made? Not the most obvious thought for early morning perhaps, but
Bosch Rexroth has had to give serious consideration to the process for customer Baker Perkins which supplies
machinery to the food production industry.
performed well enough, maintenance Paul Young of Baker Perkins
was complicated because the whole explained the benefits of the Rexroth
cylinder assembly had to be taken equipment: “We’re delighted with
apart to make adjustments to the gap the result. Together with Bosch
or run routine maintenance. This Rexroth we designed the system
process was proving time consuming to give effective dust sealing and
and inconvenient so Baker Perkins contamination is, for all practical
set out to design an enhanced system purposes, non-existent.”
that would eliminate this shortcoming “Maintenance is simplified
and give other benefits, such as better greatly and reliability is superb,”
protection against dust. he continued. “In addition, the
To maintain precise gap control equipment offers excellent value for
and allow for adjustments for money. We’re very pleased that we
different types of products, Baker made the move to Bosch Rexroth and,
Producing flaked breakfast cereals Perkins mounted one roll rigidly on the basis of our experience with
involves using a machine which and supported the other in a pivoted this new design, we’re now not only
crushes cooked grains or pellets frame operated by a new system fitting it on new machines, but also
between two rotating drums to create based on a Rexroth type CY210 making it available as an upgrade for
flakes ready for toasting. Like most hydraulic cylinder and servo control existing users.”
cooking, uniformity of thickness is valve, mounted directly on the
needed to ensure even cooking support frame and powered by a
and production of flakes of a Rexroth hydraulic power pack, with
consistent quality. control provided by a Rexroth HACD
That means maintaining a constant digital controller. All the hydraulic
gap between the crushing rolls is equipment has been housed
essential, and that’s not simple when within the unit’s cover,
they weigh two tonnes each. protecting against dust
Whilst the original equipment and helping with reliability.
Intelligence with new dimensions
u Technology and market leader:
A market share of approximately 20%
u Diverse product porfolio:
World‘s largest distribution of
standard hydraulic products
u Customer specific tailor
Application centres with industry
u Application specific systems:
From components to turn-key
u Ideal development partner:
From first contact to installation
and more during the entire product/
u Better Capability:
Consistent integration of
WOB no.31.indd 12 28/4/08 17:30:30
Issue 30 Innovation in Action | World of Bosch | 13
from Bosch Security Systems
Stretching some three quarters of a mile out to sea, Walton Pier in East Anglia is the second longest pier in the
UK. It is also home to the region’s largest undercover funfair. As a major tourist attraction, security and the safety
of visitors is key, yet the nature of the site and its activities means the security system has to be reliable and
manageable from afar.
When the time came to take update some of the existing cameras and the also incorporates Billinx, another
the existing system, the original whole system is linked to a fixed IP Bosch CCTV innovation, which allows
installers EJ Thurston opted for address, meaning that images can be technicians to check status, change
the latest solutions from the Bosch accessed anywhere in the world. camera settings and even update
product range. The Bosch Divar digital versatile firmware without having to physically
Clive Thurston describes the new recorder series are compact, low access the camera.
system: “There are 32 new cameras profile units that combine flexible
from the Bosch Flexidome and Dinion digital recording and multiplexing, “It is imperative that, in today’s
ranges, which provide superb picture not only saving space but also competitive markets, Bosch Security
quality in various environments and ensuring integrated functionality. Systems delivers first class products
lighting conditions. The cameras Divar allows simultaneous recording backed by world class customer
transmit images to one of two Divar and playback of video images, and service. We must live up to, and
Digital video recorders housed within an ‘overwrite protection’ feature of exceed, our customers’ expectations
a state-of-the-art management suite, marked video clips prevents the loss
of the Bosch brand.” Paul Wong,
complete with two control joystick of evidential material.
Managing Director Security Systems
pads and LCD Monitors. We have kept The system installed at the pier
FlexiDome Camera Range Divar Bilinx
Designed to be vandal resistant and Versatile compact Divar MR digital CCTV Bilinx Technology enables technicians
sealed for protection against water and recorders provide high-quality digital to remote check status of cameras,
dust. They offer a choice of varifocal recording on up to 16 channels, with an change settings, control pan/tilt/zoom,
lenses, making them extremely versatile, internal storage capacity of up to 2 TB. and even update firmware. This allows
covering standard and telephoto as well more accurate setup and adjustment
as low light applications. and reduces the time needed for
troubleshooting and servicing.
WOB no.31.indd 13 28/4/08 17:30:33
14 | World of Bosch | Divisional Overview Issue 30
Robert Bosch – The Company
The Bosch Group is a leading global supplier Today, 92% of the share capital of Robert
of technology and services, with some 270,000 Bosch GmbH is held by Robert Bosch Stiftung
associates generating annual sales of €46.1 GmbH, a charitable foundation. The majority
billion (2007), in the areas of automotive and of voting rights are held by Robert Bosch
industrial technology, consumer goods and Industrietreuhand KG, an industrial trust which
building technology. The Bosch Group comprises manages entrepreneurial ownership
Robert Bosch GmbH and approximately 300 functions. The remaining shares and voting rights
subsidiary and regional companies in more than are held by the Bosch family and by Robert
50 countries. This worldwide development, Bosch GmbH.
manufacturing, and sales network is the This special ownership structure guarantees
foundation for further growth and Bosch spends the entrepreneurial freedom of the Bosch Group,
more than three billion euros each year on making it possible for the company to plan
research and development - in 2007 alone the over the long term and to undertake significant
Group applied for more than 3,000 patents up-front investments in the safeguarding of its
worldwide. The Bosch company was first future. Additional information can be accessed at
established in Stuttgart in 1886 by Robert Bosch www.bosch.com and www.bosch.co.uk
(1861-1942) under the slogan: ‘The Workshop for
Precision Mechanics and Electrical Engineering’.
Original Equipment broad systems expertise to fully integrate these
new technologies into the future powertrain
management strategies, further enhancing
As one of the world’s largest independent
manufacturers of automotive parts and systems,
Bosch products and technology supplied Bosch is also committed to vehicle safety
through a global network of factories, can be with the development of active and passive
found on virtually every make of car currently safety systems such as the Antilock Braking
produced throughout the world. System (ABS) and the Electronic Stability
Bosch has been responsible for developing Programme (ESP®), together with many others.
many significant automotive innovations that In the UK, over 3.75 million alternators are
contribute to lowering fuel consumption and manufactured annually at the plant in Cardiff
CO2 emissions with developments in gasoline which has received major awards from car
direct injection, common rail diesel injection manufacturers - it now produces the new
and gearbox control. Bosch can draw on its LI-X alternator.
Automotive Aftermarket appropriate repair solution. The acquisition of
Beissbarth in 2007 has considerably strengthened
the position of the Diagnostics Product Division.
With strong links to original equipment development
The Bosch Car Service network consists
and innovation, Bosch’s aftermarket offering to
customers goes beyond traditional boundaries. of 400 independent garages nationwide who
Bosch offers one of the most comprehensive work to a code of practice fully approved by the
ranges of OE-approved aftermarket parts, from Office of Fair Trading (OFT) – the UK’s consumer
spark plugs, batteries and wiper blades to system and competition authority. Bosch Car Service
products for diesel, petrol and braking systems. members, diesel agents and other independent
Bosch has been developing diagnostic garages are offered technical development
equipment for over 75 years and today offers programmes, as well as foundation diagnostics
garages the most up-to-date equipment for fault- and core systems knowledge training regionally
finding, information and system repairs, plus the at a growing number of local colleges and
technical knowledge and training to apply the training establishments.
Power Tools DIY market are green.
In the UK, Bosch also markets Skil Power
Bosch is one of the world’s leading manufacturers Tools, with ranges for both DIY and Professional
of Power tools, producing them in the USA, Brazil, applications. Products under the Dremel brand,
Malaysia, India and China, in addition to Germany, including the popular ‘Multi’, are also available
The Netherlands and Switzerland. The Bosch name in the UK, aimed primarily at the DIY market.
has always been associated with high quality, high Education and training is one of the corner-
performance products combining innovation with stones of the Power Tools Division in the UK
value.Today Bosch DIY and Professional Power with ongoing courses for dealers and users.
Tools are supported by a comprehensive range
The Professional range of Power tools comes
in a distinctive blue casing, while products for the
WOB no.31.indd 14 28/4/08 17:30:36
Issue 30 Divisional Overview | World of Bosch | 15
Rexroth processes from project planning to purchasing,
logistics, and start-up through to service.
Within the industrial and business to business Rexroth is the technology and market leader for
market places the pedigree of Rexroth brand Drive & Control.
is renowned. It combines a broad product Within the UK and Ireland Rexroth has a
portfolio that includes all essential drive and network of dedicated sales and service engineers,
control technologies, from individual components located close to customers in order to achieve a
through to system solutions, and the ability on better understanding of their requirements and
this basis to offer integrated automation solutions ensure that expectations are met in full. Using the
with superior functions. Rexroth combines latest manufacturing techniques and quality control
technological and economic benefits for the procedures at the production plant in Glenrothes,
customer: supply from one source reduces Rexroth can guarantee the efficient manufacture of
interface costs and simplifies the customer’s superior quality radial piston motors.
Lawn and Garden the Queen and the Prince of Wales. UK sales are
handled from Bosch headquarters in Denham.
Renowned for being at the forefront of technology This year will see Bosch bringing Lithium-ion
and leaders in innovation, Bosch Lawn and Garden technology into even more gardening tools. The
products are gaining ground in both the UK and new cordless products include a line trimmer and
European market. hedgecutter, and are set to follow in the footsteps
Based in Stowmarket, the head office is also of the enormously popular lithium-ion Rotak
home to a state of the art factory whereby all lawnmowers and the hand held Isio garden shears.
powered lawnmowers are manufactured and Lithium-ion garden tools are powerful, extremely
supplied to world markets. Qualcast and Suffolk fast to charge and always ready to use. Also, the
Punch lawnmower products are also manufactured pressure washer range has undergone an exciting
in Stowmarket, as well as the premium Atco innovation with the introduction of the Aquatak Go
range holding two Royal Warrants to Her Majesty and Aquatak Clic ranges.
Domestic Appliances refrigeration, dishwashers, home laundry
and cooking products to irons and vacuum
BSH Home Appliances Ltd (50/50 joint venture cleaners, BSH Home Appliances Ltd is one
between Bosch and Siemens) and service of the world’s leading producers of domestic
company Appliance Care share an ultra-modern appliances. Bosch offers a new generation of
HQ in Milton Keynes and a 400,000 sq ft high performance products that are ‘Invented for
distribution warehouse in Kettering, from where life’. Built with the customer’s specific needs in
the company’s superb range of white goods mind, they ease the burden of household chores,
and small appliances is distributed UK-wide. at the same time helping to save water and
The company employs over 31,000 people energy costs.
worldwide, working from numerous production
sites across Europe, in addition to Brazil, Peru,
Mexico, China and the USA. From innovative
Security Systems Using the broad range of advanced, reliable
Bosch products and time-saving installation
Bosch Security Systems is committed to being tools, customers can design easy-to-install and
an innovative, customer-orientated and global dependable solutions – all from a single supplier
supplier of security and communications – reducing installation time and improving
products and systems. The major product lines profits. At Bosch, design, innovation and
are CCTV, fire detection and intrusion systems, quality are a constant priority. The company’s
conferencing, public address, social alarm, investment in research and development is
paging and IP network video. unsurpassed in the security industry, helping
Bosch Security Systems helps its customers customers to maintain their competitive edge.
to grow their business by working closely with
them to win, support and maintain top quality
communication and security installations.
WOB no.31.indd 15 28/4/08 17:30:39
16 | World of Bosch | Divisional Overview Issue 30
Car Multimedia associated them with good quality. Blaupunkt
– with the distinctive blue spot of today – was
established as a trade mark in the following year.
The Blaupunkt Division of Bosch is pre-eminent
The first car radio was produced in 1932,
in the production of mobile communications of
even then fitted with a remote control, and 10
all types, ranging from in-car entertainment to
telematic equipment, plus the advanced in-car years later the Ideal Radio Company became
navigation system, TravelPilot. incorporated into the Bosch Group.
It’s a far cry from the 1923 formation of the Since then Blaupunkt has led the way in
Ideal Radio Company in Berlin. The company the field of in-car entertainment – the first FM
manufactured detector devices and headphones radio; the first push button radio in Europe;
as well as radio accessories. As the headphones the world’s first stereo car radio; and the first
passed through quality control, they were electronic car radio.
marked with a “blue spot”. In time the products Blaupunkt also invented the world’s first
became known by their blue spot and customers in-car satellite navigation system
Thermotechnology training facilities at locations across the country,
extensive field service support in addition to the
Bosch Thermotechnology UK Ltd with it’s two technical helpline and service operation which
successful and growing brands, Worcester and is based at Worcester.
Buderus, is the heating and hot water division Buderus is an international brand in the
of the Bosch Group and one of the largest world of heating technology, and although
suppliers of heating products in Europe. relatively new to the UK, it has a proud
Worcester is a leading brand within the manufacturing heritage stretching back over
domestic heating and hot water market in 275 years.
the UK. Forward thinking in its approach Buderus also offer comprehensive technical
to providing energy efficient products, The support, commissioning and dedicated service
Worcester experience provides the total solution back-up to ensure products provide high levels of
for the professional and consumer including performance and efficiency annually.
Packaging Technology baggers, capsule fillers, ampoule and vial fillers,
blister formers, package making machines and
cartoning equipment. Modern packagings provide
Bosch Packaging Services Ltd, based in Derby, is
reliable protection against light, humidity and
a leading global provider of automated packaging
bacteria and Bosch is developing new technology
solutions for piece and bulk goods, both for food
to protect precious goods while reducing the use of
and non-food items including pharmaceutical solid package materials.
and liquid products. Flexible solutions are designed Bosch Packaging Services provides engineering
to handle several different products and deliver expertise and strategic support to the packaging
complete and integrated packaging lines with industry. Working closely with customers to
technologies such as: pick-and-place Delta robots, provide support tailored to their individual needs,
in line feeders, robotic feeders, feeding wheels, the company prides themselves on the supply of
product orienters, collators, top loaders, product quality products and services that keep Bosch at
distribution systems, flow wrappers, vertical the forefront of the packaging industry.
ETAS partner to the automotive industry and provides its
customers with comprehensive and integrated tools
and tool solutions for development and service
ETAS UK in Burton-upon-Trent was established
of automotive ECUs. ETAS supplies powerful
in October 2001, in order to serve the
hardware and software development tools for ECUs
customers in the United Kingdom and Nordic
in passenger cars and trucks, fast and powerful
regions with automotive embedded systems.
operating systems for ECU microprocessors and
With 6 employees, the customer service centre
diagnostic tools for ECU development and service.
provides complete sales and support to the
ETAS – Development and service solutions for
region. Currently, with our ETAS product range,
automotive embedded systems.
we serve over 75 different companies, including
small (less than 5) and large (more than 500)
The ETAS Group is a reliable and responsible
WOB no.31.indd 16 28/4/08 17:30:43
Issue 30 Safer, better, easier | World of Bosch | 17
Create your own landscape
with LuccAssist from Blaupunkt
Thanks to the new LuccAssist PC tool, two new Blaupunkt Portable Satellite Navigation
devices now allow users to personalise their on-screen information.
LuccAssist is available on the new on personally created POIs, so that
Reliable navigation and creation of
Blaupunkt TravelPilot Lucca 3.5, as the user can follow the selected route
well as its ‘Edition’ design variation or choose any desired destination,
and allows owners to replace eliminating the need to search
Portable navigation systems like the
typical addresses with their own through pre-installed POI lists or
TravelPilot Lucca 3.5 from Blaupunkt
descriptions, and to add points of handwritten notes. are all the rage. They are easy to install
interest (POIs) that are personal LuccAssist information is not and use; usually as simple as ‘Plug and
to them. device-dependent and supports the Play’ to find the quickest or shortest
The features of LuccAssist make it CSV (Character Separated Values) route to your favourite destinations.
the ideal tool for planning a weekend database format, making it ideal Now with the PC program LuccAssist
outing. The user simply creates a for sharing. POI lists can be sent to also supplied with the system, it is
personal list of POIs to visit on their friends or published online, making also possible to create personal POIs
home PC, and then loads it directly to LuccAssist a perfect companion (Points of Interest) on a PC, store
them on an SD card and select them
the navigation system via an SD card for companies, sports clubs, local
as customized destinations.
where each POI can then be selected councils, carnival organisers; in fact
as a destination. The ’New Tour’ anyone wanting to share directions to
function can also plan routes based a specific destination.
ROBUSTLine: Designed for the professional
Bosch Power Tool Accessories introduced a range of 52 ROBUSTLine tool accessory sets in April; 17 drill bit sets for
metal, wood, masonry and concrete, 8 jigsaw blade sets for wood and metal as well as 27 MAXgrip and Extra-hard
screwdriver bit sets.
Tough products in tough cases for tough jobs!
ROBUSTLine sets are manufactured just in a pocket. With a transparent whether it be dropped from high up
to the highest quality and are lid and simple one-handed opening, a ladder, being stepped on or even
packaged with the professional in ROBUSTLine accessories are easy to run over.
mind. Thanks to the compact and fit and remove. ROBUSTLine doesn’t only offer
handy design, created by the swiss ROBUSTLine set cases are high professional quality products,
star design agency Hannes Wettstein, especially ideal for usage on the but also a practical, tough and again
ROBUSTLine sets can be quickly construction site: they are made to reusable packaging.
stowed away in a tool case, toolbelt or withstand the harshest treatment,
WOB no.31.indd 17 28/4/08 17:30:53
18 | World of Bosch | Safer, better, easier Issue 30
Fresh ideas to ease
Year on year, Bosch brings new technology and innovation to the
garden tools market, and 2008 is set to be another exciting year with
a new range of products.
Lithium-ion hedgecutters and grass trimmers
Bosch’s application of Lithium-ion battery technology re-invented the
powered garden tools sector last year with the introduction of the new Isio
grass and shrub shears and Rotak-Li lawnmowers. This year will see the
introduction of the all new cordless AHS, Lithium-ion hedgecutters and the
new Lithium-ion ART grass trimmers.
Bosch Cordless AHS 48 Li
and AHS 52 Li hedgecutters with ‘Power-Tech’
Featuring an 18V Lithium-ion battery that achieves up to 25
per cent longer running time per charge than comparable
tools, and weighing an incredibly light 2.2kg, the new AHS Li
hedgecutters are significantly lighter than their electrically-
Bosch has also introduced a ‘world first’ to the new
models with the ‘Power-Tech’ system. This innovative, patented component
has been designed to briefly change the running direction of the motor if the
blades fail to immediately cut through a stem. This ‘sawing’ action prevents
the hedgecutter from stalling and getting stuck and so ensures that the user
has continuous cutting from
Being environmentally aware is top of the agenda for Bosch, which is why
both its new pressure washer ranges are fitted with a self-priming function
that enables the user to use recycled rainwater from a water butt , rather than
being dependent on the water mains. The two new ranges have innovative
features offering key consumer benefits.
Bosch Aquatak Go and Go Plus
The new Bosch Aquatak Go range has been designed to make small cleaning
tasks, such as patios, cars or bikes, fast and thorough. It’s the lightest high-
pressure washer in its class, and the unique four-wheeled trolley ensures the
pressure washer follows you wherever you go.
The two pressure washers in the range have a spiral ‘flexi-hose’ for compact
storage and a soft-grip gun with lock-on/off button for comfortable use.
Bosch Aquatak Clic 125/ 130/ 135/ 140
Aquatak Clic is an attractive range of high-pressure washers that offers
several new innovations.
Bosch has incorporated an ‘Easy Roll’ on-board storage feature on the
pressure washer, similar in style to the household vacuum cleaner, with
automatic feed so the user no longer has to untangle the hose or cable before
use. In addition to this, the unique ‘Torsion-Flex’ high-pressure hose is
flexible enough to eliminate kinks.
Although stored upright, the Clic range has been designed to be used in
a horizontal position making it more stable in use and allow access to a foot
operated on/off switch.
The versatility of the lance is one of the key features of the Aquatak Clic
range, offering four different functions in one, including a soft, low-pressure
jet, a fan spray, a rotating pencil jet and a fixed pencil jet.
WOB no.31.indd 18 28/4/08 17:30:57
Issue 30 Safer, better, easier | World of Bosch | 19
Bosch Cordless ART 23 and
ART 26 Li grass trimmer
Weighing less than 2.5kg, these
new grass trimmers are among the
lightest on the market. Fitted with a
unique plastic blade cutting system,
the new ART Li grass trimmers have
equal cutting performance to that of
conventional corded tools. The ART
26 Li can trim up to 1000m of lawn
edge (the equivalent of three football
pitches) on just one battery charge.
With a telescopic shaft and 90º
rotating head the user can either trim
lawn edges vertically, or under bushes
and benches horizontally, making it
ideal for all types of gardens.
Skil builds on the range with
new professional mixer
Built to meet the demands of the construction professional, the new Skil Power Tools 1610 universal 110V mixer
delivers effective mixing of all kinds of building and decorating materials including mortars, plasters and paints.
Powerful enough for the professional work with. The variable speed control universal mixing paddle and there are
or serious DIY-er, the Skil 1610 is is conveniently mounted on the on/ two additional mixing heads available
designed for durability and safe off trigger, allowing the right speed to for different materials such as liquid
operation, with a rugged aluminum be quickly selected for every mixing and fibrous materials like paint and
gear housing to protect against harsh job: slow for heavy materials like ready-mixed mortars.
working conditions and a D-grip and bricklayer’s mortar and cement, or
additional support grip to make the fast for liquids such as paints. The
tool both comfortable and secure to mixer is supplied with a high quality
Also in the range
Safety and Practicality built in: yet ergonomic
For really heavy workloads, Skil offers design of the new
a 240 Volt version of the 1610 mixer Skil 1610 110
with a powerful 1,000 Watt motor.
durable and safe
operation for the
WOB no.31.indd 19 28/4/08 17:31:07
20 | World of Bosch | Safer, better, easier Issue 30
Bosch selected for African Cup of Nations
Bosch Security Systems played a central role in the 26th Africa Cup of Nations football
which was staged in Ghana in January and February, culminating in a thrilling clash between
defending champions Egypt and four-time winners Cameroon in the capital Accra.
With VIPs at the pitchside, including each of the smaller grounds. monitored over the internet by any
Ghana’s President, John Agyekum The Bosch Dinion cameras one of a number of local and remote
Kuffuor, and FIFA President, Sepp specified were ideally suited to monitoring control rooms, the system
Blatter, and a global television this application, as they produce was one of the most sophisticated
audience watching soccer superstars extremely sharp and detailed images in Africa.
racking up some 99 goals in 32 even in poor lighting conditions, such
matches at different stadiums, as in the car parks and along access
security was understandably a roads. The system also incorporated
key concern for the tournament Bosch advanced digital encoding
organisers. technology, digital image recording
Having previously worked on and digital storage equipment to
security for the celebration of 50 manage images.
years of independence in June With Sicura’s software enabling
2007, Bosch Security Systems were the cameras to be networked and
once again approached to provide
the necessary infrastructure in
partnership with UK based Sicura
Systems Ltd and Pro Security
This latest project saw the
equipment configured in the UK prior
to being shipped and installed by Pro
Security Ghana at four purpose-built
stadiums around Ghana. The two
showcase stadia, the Ohen Djan in
Accra and the Baba Yara in Kamasi,
had 80 Bosch CCTV cameras installed,
with a further 20 cameras going into
WOB no.31.indd 20 28/4/08 17:31:09
Issue 30 Marketing Matters | World of Bosch | 21
Win with the new Bosch
‘All Around You’ campaign
With our slogan, ‘Invented for life’, it’s no surprise that Bosch innovations are contributing to many aspects of life.
From high-tech safety systems in your car to ultra-efficient washing machines and hydraulic drives powering the
London Eye, Bosch products are ‘all around you’ and this is the title of our new UK-wide publicity campaign.
The campaign highlights the top staggering £8,000 worth of innovative
quality products manufactured by Bosch products for their home.
Bosch in a wide range of consumer Go to www.bosch.co.uk/
and industrial areas. There are nine allaroundyou, take a look at the
product areas represented, with innovations from Bosch and then
brands involved in the campaign answer two simple questions before
including Bosch; Worcester, Bosch entering your details. As well as the
Group; Bosch Rexroth and Blaupunkt. Grand Prize of £8,000 worth of Bosch
As part of the campaign, you products for your home, drawn in
have a great chance to win a host of December 2008, there will be a series
innovations in our 2008 Big Bosch of monthly draws to win top quality
Home Prize Draw, which opened on products as listed below.
1st April. There is a range of fantastic
prizes from the Bosch brands
involved, including the latest washing Information
machine, high quality power tools, The ‘All Around You’ campaign launched on 01.04.2008 . As well as the online prize
or perhaps £250 off your Bosch Car draw, look out for the scratch card games available at various Bosch and Worcester,
Service bill. Bosch Group, trade shows and exhibitions around the country.
Plus, one lucky entrant will win a
Top Prize: The Big Bosch Home Prize
u £8,000 worth of Bosch products for your home
u Blaupunkt TravelPilot Lucca 3.5 Edition
satellite navigation unit
u Logixx 8 washing machine
u Exxcel dishwasher
u Rotak 37-LI cordless lawnmower
u Bosch Car Service worth £250
u GSB36V-LI Professional hammer drill
u £500 voucher towards the installation u
of the Bosch Easy Series Home security system
u DIY multi-purpose power tool – the All Rounder
Go to www.bosch.co.uk/allaroundyou
to see the campaign and enter
the prize draw!
Note: For 18+ only. Employees and their families
of the Bosch Group in the UK (including BSH Home
Alternator; Lucca 3.5 Edition; GKS36V LI; DIY power tool PSR 14.4V Appliances Ltd), their agents or anyone professionally
LI-2; mechanical timer of Worcester Greenstar boiler; London Eye, connected with the promotion are not eligible to
parts supplied by Bosch Rexroth; Security Systems camera lens; participate in the prize draw.
WAS32466GB washing machine; Rotak 37-LI lawnmower Terms and conditions apply Closes 31.12.2008
WOB no.31.indd 21 28/4/08 17:31:11
22 | World of Bosch | Marketing Matters Issue 30
Publicity campaign drives message home
Throughout December, stories of happy customers who had installed Worcester Bosch Group’s
Greenskies solar water heating systems or Greenstore ground source heat pumps featured
prominently in some of the UK’s most well-read national newspapers including the Daily Mail,
The Guardian and the Daily Telegraph – that’s a total circulation of well over 10 million!
Ten features appeared in total, with Each story was researched carefully,
five devoted to solar case study with the customers being interviewed
stories and five for ground source extensively to ensure that the story
heat pumps. The stories focused on was correct. The team at Worcester
the key messages of easy installation, were heartened to find that everyone
low running costs, the grants available who was interviewed was delighted
from Worcester and of course, the with their Worcester installation and
reduced impact on the environment. had been recommending it to their
The case study stories covered a wide friends and family.
variety of situations, ranging from Since December, Worcester’s call
a large family with six children to a centre has taken many calls from
couple who installed a ground source readers keen to find a Worcester
heat pump after the children had accredited installer in their area and
left home. to discuss their options further.
warms up the
Supporting your local team in the
depths of winter can be testing, even
on winning days, so Worcester’s
promotional campaign came as a
much needed relief this winter.
As Worcester are the ‘back of shirt’
sponsors of Worcester Warriors who
are in the Guinness, it was fitting that
lucky spectators at famous rugby
clubs such as Saracens, Harlequins
and London Irish should find house
shaped re-usable Worcester branded
hand warmers on their seats to keep
Bearing the Worcester logo and
web address, the house shaped
warmers were an innovative idea
devised by the Worcester Team to
help to communicate brand values
to an appreciative audience. They
served to complement outdoor
advertising booked into premiership
Rugby stadiums across the country
and encouraged consumers to engage
more fully with the brand.
WOB no.31.indd 22 28/4/08 17:31:14
Issue 30 Marketing Matters | World of Bosch | 23
Stunning animal campaign
boosts interest in Bosch
This is the latest stunning creative in our Household Appliances Division’s hugely successful ‘animal’
series of advertising currently appearing in home interest magazines, national
newspapers and supplements.
The campaign marks a shift away
from the traditional presentation
of domestic appliance technology.
When it comes to managing scarce resources, Bosch leads the way.
Instead, each of the eight ads
highlights a Bosch appliance with an
animal whose characteristics can be
clearly associated with the product.
For example, a cheetah represents
speedy washing cycles, a penguin
is the emblem of Bosch’s frost-free
refrigeration and a green frog is the
symbol for Bosch’s commitment to the
The campaign regularly reaches an
audience of over 5 million potential Trust your instincts, a Bosch dishwasher uses as little as 9 litres, a lot less water than washing up by hand – saving
as much as 50 litres for a similar load. They’re more hygienic too, reaching temperatures of up to 75°C. And because
they take up to 12 place settings, including dirty pots & pans, you can do a days washing up in one go, leaving you with
customers and has already yielded
free time on your hands, not dirty suds. Designed to perform, built to last.
excellent results, including a 5% For your brochure call 0870 727 0446 or visit www.boschappliances.co.uk
increase in brand awareness as
well as a big increase in brochure significant increase in consumers’ www.boschappliances.co.uk/trade
requests. Our research also shows perception of Bosch as a caring brand. The slogans “Trust Your Instincts”
that customers, even those with no Matching retail signs will help and “Designed to perform”, “Built to
current interest in buying a domestic drive sales on the shop floor, guiding Last” will remain characteristics of
appliance, have found the ads very customers through the features and the campaign, which will see more
arresting, and an interesting by- benefits of each appliance. You can equally fresh and challenging ideas in
product of the campaign has been a see our in-store displays at the future.
Learn new skils at
& Renovating Show
Skil Power Tools displayed and demonstrated with big sucess a range of tools
at the National Homebuilding & Renovating Show at the NEC from 10 to 13
April. Visitors had the chance to experience the quality and innovation that
runs through the Skil brand for themselves, while experts were on hand to give
demonstrations and answer questions. Tools on show included 110V and 240V
Circular Saws, a 1,050W Reciprocating Saw, a 2,000W Large Angle Grinder and
paint and plaster Mixers in both 110V and 240V versions.
Now in its sixteenth year and remodelling a home or simply aiming
attracting almost 50,000 visitors to integrate the latest technology, the
over four days, the 2008 National National Homebuilding & Renovating
Homebuilding & Renovating Show provided the right products,
Show was a ‘must visit’ event for services, advice and inspiration. For
anyone interested in housing more information, visit http://www.
projects. Whether building a home homebuildingshow.co.uk/national/
from scratch, a major extension, national.aspx
WOB no.31.indd 23 28/4/08 17:31:18
24 | World of Bosch | Marketing Matters
Blaupunkt show the way at CAR Expo 2008
Blaupunkt recently gave a huge welcome to about 1000 dealers at the mobile electronics
trade show, CAR Expo 2008, at Stoneleigh Park, near Coventry, in February.
With an impressive stand, Alongside the new navigation units,
Blaupunkt made a huge impact, Blaupunkt launched their 2008 car
receiving compliments from dealers radio range, including the Hamburg
who were impressed with Blaupunkt’s MP68 and the London MP48. The
commitment to the show. premium Hamburg MP68 has an
Among the new products in the integrated Bluetooth wireless module
Blaupunkt showcase was the new for easy hands-free integration with
portable navigation device, the a mobile phone, plus an MP3 decoder
TravelPilot 100,the answer for the and easy operation menu for external
motorists wanting a simple, straight devices connected via the USB or
forward, accurate and portable Aux-input connections.
navigation system. It is easy to use The mid-range MP48 Radio/
with a clear and easy to read 3.5’’ CD player is able to playback both
display screen and a number of commercial CDs and CD-R/RWs with
useful driver assistance functions compressed MP3 files or Windows
including accurate visual and acoustic audio files in WMA format. A front
route guidance, speed limit warning, Aux-input also makes it possible
automatic day/night switch and error to easily connect external music
tolerant name input. Simplicity is the sources, while additional inputs on
key to this unit with no entertainment the rear panel allow the connection of
features or TMC. an iPod or a Bluetooth mobile phone.
A moment of piece and quiet at the NEC
Shows are always a busy time for the press; too much to do, too many people to meet and too many
stands to visit! No more so than at the National Boat, Caravan & Outdoor Show 2008 at Birmingham’s
vast NEC, so Blaupunkt created a hospitality suite where journalists, especially on the press day,
could take a moment out from walking the isles to rest and refuel, and to prepare their articles.
The suite was equipped with Also on show were two highlights play commercial CDs as well as CD-R/
computer facilities and wireless from the 2008 in-car entertainment RWs with compressed MP3 files or
internet access to allow writers to file range the Hamburg MP68 and London Windows audio files in WMA format.
stories there and then. Journalists and MP48. The innovative Hamburg MP68 A front Aux-input allows for easy
fellow exhibitors were invited to take radio meets the highest demands connection to external music sources
advantage of relaxing, talking through in terms of reception quality, MP3 and additional inputs on the rear
the Show’s highlights or just having a decoder technology, USB and Aux-in panel allow the connection of an iPod
drink and a buffet lunch. Meanwhile, connection options and integrated or a Bluetooth mobile phone.
the Blaupunkt team offered Bluetooth wireless mobile phone As a special incentive, visitors
demonstrations of the latest additions connectivity for instant recognition were invited to enter a prize draw
to the range, including the three and easy hands-free operation. for a high-end Blaupunkt Lucca 5.3
exciting Lucca portable navigation The London MP48 Radio/CD portable satellite navigation unit.
assistants and the TravelPilot 100 provides excellent reception and
Pure navigation device. sound quality, whilst the CD-drive can
WOB no.31.indd 24 28/4/08 17:31:24
Marketing Matters | World of Bosch | 25
Dremel goes to the races
Silverstone race circuit played host to the first ever Formula Dremel Challenge last November. 250 hobbyists and
local press competition finalists made their way to Silverstone to compete for the grand prize of two VIP tickets to
the 2008 Monaco Grand Prix.
Readers of over 150 regional and Winklehock, and TV Star from Red letters and emails from people that
specialist hobbyist publications were Dwarf and Massive Machines had enjoyed the day and hoped that
asked to design and build a racing car Chris Barrie. the competition would be repeated
from Dremel pine Derby Car Kits. As well as the judging criteria, in 2008.
The best cars from each category points were awarded from a series Plans for the Second Formula
were chosen to compete at the finals of knock out races and there were a Dremel Challenge have yet to be
at Silverstone race track for the number of workstations equipped released but the success of this
grand prize. with Dremel tools for competitors to event is sure to secure the future of
The cars were judged on general make last minute changes to this competition.
aesthetics and compliance to the their cars.
design guidelines. The judges were Finalists were also given lunch and
also asked to choose cars they felt a there was a large 8 lane scalextric
Formula 1 or celebrity driver would track, 8 Ferrari simulators, a Spyker
most like to drive. F1 car, remote control cars and the
The judging panel consisted of the Lotus Exige experience to keep
former Dremel Brand Manager, Paul everyone entertained throughout
Gemmell, Deputy Editor from Auto the day.
Express, Simon McBride, Test driver The event was an incredible success
from the Spyker F1 team, Markus and Dremel received numerous
WOB no.31.indd 25 28/4/08 17:31:28
26 | World of Bosch | Quality Recognised Issue 30
Double success for
at Magazine Awards
Bosch has been awarded Supplier of the Year 2008 by automotive aftermarket
trade journal, CAT Magazine. The CAT awards are directly founded on votes by
readers and, in a crowded and competitive marketplace, Bosch picked up over
a quarter of all votes – nearly double the number of the runner up.
The awards also named East London Mr Kyriacos also expressed his
Pictured above: Lazarus Kyriacos (left),
Garage Independent Garage of the delight at receiving a Quality Audit
Operations Manager, East London Garage
Year 2008. East London Garage is Certificate and bottle of champagne
and Olaf Schuette, Marketing Manager,
member of the Bosch Car Service from Howard Price (Bosch Technical Robert Bosch Automotive Aftermarket
network and Garage Principal Jack Services Manager) at the Bosch Car with their CAT Magazine Awards.
Kyriacos explained how a customer Service conference in Guildford.
focus has driven his success: “We ‘The best kind of recognition is
know there are many good garages recognition from the network,
out there, all of which deserve and this was a very special CAT Magazine is a well established
recognition but the main way that award for us.’ The Bosch Car Service monthly business publication,
we measure success is through network includes 400 independent dedicated to owners/managers of
our customer retention rate. In the garages. To find your nearest Bosch MOT-accredited independent garages,
motor factors and accessory retailers.
past year we have had over 90% of Car Service Centre, visit :
It has a circulation of 17,000 copies.
customers staying with us. www.boschservice.co.uk
KTS 200 is tops for garage professionals
Launched last Summer, the KTS 200 slotted in at entry level within the Bosch diagnostic tester
range and immediately caused a stir, winning the Diagnostic Tool of the Year award from
Professional Motor Mechanic magazine – the technician’s favourite.
Commenting on the award, Barrie
Flemming, Product Manager for
Garage Equipment, said:
“The KTS 200 is excellent either as
an initial examination tool for busy
garages or as a cost-effective tool for
anyone taking their first steps into
diagnostics. The KTS 200 has proved a
hit with everyone who has tried it out
for 3 simple reasons: It is inexpensive,
Richard Bowler (Left) presents Barrie it’s a true all-rounder and it’s a doddle
Flemming (Right) with the award for to use.”
Best Diagnostic Tool 2007 for the KTS
Typical tasks where the KTS 200
200, noted for its all-round capability.
excels are resetting service intervals,
oil change, tyre change, headlamp
service, air conditioning service,
brakes service, initialising sensors
after chassis examination, installation
of accessories (towbars, In-Car
entertainment, navigation systems,
The new KTS 200
WOB no.31.indd 26 28/4/08 17:31:31
Issue 30 Robert Bosch Stiftung | World of Bosch | 27
A founding father Bosch Group structure:
of the corporate Automotive Technology
Gasoline Systems (GS)
philanthropic principal Lambda sensors, petrol direct injection.
The Bosch Security Systems stand at
Diesel Systems (DS)
featured a purpose-built
IFSEC 2007unit Injectors.
Robert Bosch wanted his legacy to live on, not only through the Bosch demonstration suite, which provide
Group, but also through charitable endeavours, making him a founding Chassis Systems Control (CC)
an excellent facility for explaining and
father of the corporate philanthropic principal. Antilock Braking Systems (ABS), Traction
demonstrating sophisticated Bosch
Control Systems visitors during the four
technology to (TCS), Electronic Stability
Since it’s beginning over forty Long before the foundation was Program (ESP®), Sensors.
days of the show.
years ago, in 1964, the Robert established he promoted peaceful
Bosch Stiftung GmbH has become coexistence and mutually fruitful
The division reported an
Chassis Systems Brakes (CB)excellent
Hydraulic braking technologies on
response to itssystems and components,
one of the major German non-profit dialogue between Germany and
display, which drew numerous
Automated Parking Brake (APB),
charitable foundations. It holds other nations. Following Robert
enquiries from a cross-section of high
92% of the company’s capital stock. Bosch’s legacy, one important
quality installers, consultants, and
Electrical Drives (ED)
Fostering the beliefs and social focus of the Robert Bosch Stiftung
end-users interested in Bosch’s latest
Wiper systems, climate control, electrical motors.
endeavours of its founder, Robert today is strengthening Europe and
CCTV, intruder and communications
Bosch, the foundation has devoted promoting the European identity. Starters The extensive (SG)
almost €800 million to projects Together with various partners Starters and Alternators.
range included the new generation
aimed at nurturing international from Belgium, the UK, Italy, Sweden,
Autodome modular camera, which
Car Multimedia (CM)
understanding, education and health. Portugal and other countries, the
proved extremely popular both with
Advanced in-car navigation and entertainment.
The Robert Bosch Stiftung foundation supports a project called
installers and users.
initiates and fulfils a range of ‘European Citizens’ Consultations Automotive Electronics (AE)
Jeremy Hockham of Bosch Security
projects each year but also provides – Making your voice heard’ Sensors, steering technology, airbags,
Systems said: “2007 has been the
grants, enabling third parties to (http://www.european-citizens- semi conductors.
best IFSEC for Bosch in recent years.
develop their own initiatives. The consultations.eu/). This ambitious
Automotive Aftermarket (AA)
Through the many meetings at the
goals have always been to address project encourages and enables Diagnostics,
show, withbatteries, wiper blades, system
social challenges, provide ideas and citizens of all EU member states to products.
existing and new customers, we were
concepts for solutions to problems actively participate in the debate on
able to build on the work we have
and to set examples of good practice. the future of Europe. Consumer Goods/
done to explain the benefits
Further information on the
Encouraging international dialogue Building Technology
of working with Bosch, and our
Robert Bosch Stiftung can be found
Robert Bosch strongly believed
at: www.bosch-stiftung.de Power Tools
in international understanding.
Professional and DIY power tools, industrial
Bosch Lawn and Garden
Lawn and garden product manufacturer.
Domestic and commercial solutions for heating
and hot water.
Refrigerators and freezers, cookers, washing
CCTV, intrusion systems, public address,
congress and IP solutions.
Industrial hydraulics, pneumatics, assembly
technology, linear motion technology,
electrical motors (drives and controls).
‘Ties to Denham’
Dr. Kurt Liedtke, former Managing Director of Robert Bosch Limited UK, was
Pharmaceutical, food, confectionery
elected Chairman of the Board of Trustees of Robert Bosch Stiftung GmbH on 1st
October 2007. The cosmopolitan Liedtke has been with the company since 1977,
working on four continents for Bosch, including the UK at Denham from 1989 to
1996. From 2002 to 2005 he was Member of the Board of Management
of Robert Bosch GmbH.
WOB no.31.indd 27 28/4/08 17:31:35
28 | World of Bosch | News Issue 30
World of Bosch
World of Bosch is the official magazine Communications Department,
of Bosch in the UK, and aims to provide Robert Bosch Limited,
regular, informative news about the PO Box 98, Uxbridge,
activities of Bosch and its divisions Middlesex. UB9 5HN
Telephone: 01895 838541
All correspondence relating to World Fax: 01895 839108
of Bosch should be addressed to: Internet: www.bosch.co.uk
in the UK
Bosch Rexroth www.bosch.ie
Packing Technology Beissbarth UK
For more information
Full details of the
structure of the Bosch
BBT Thermotechnology Group are included in the
Worcester / Clay-Cross FREE booklet, ‘Bosch in
the UK’. If you would like a
copy please contact:
Bosch Security Systems Coventry Communications
Liverpool Department, Robert
Bosch Bosch Ltd, Denham, UK
Telex Communications Rexroth
Manchester St. Neots
Bosch Annual report
Burton-on-Trent If you would like a cop
Suppliers of automotive Communications
aftermarket equipment, Department, Robert
power tools, household Bosch Ltd, Denham, UK
appliances and Blaupunkt Telex Communications
Bosch Robert Bosch Ltd
Alternator production plant Distribution and Sales
Cardiff Robert Bosch Finance plc
If you would like a cop
Bosch Lawn & Garden
ZF LenkSysteme please contact:
Gwent Bosch Security Systems
Bosch Rexroth Communications
Cirencester Denham Department, Robert
Bosch Ltd, Denham, UK
c Robert Bosch Ltd 2007 - This publication is printed on environmentally friendly paper Design & artwork by Bosch Design Studio – www.boschdesign.co.uk
WOB no.31.indd 28 28/4/08 17:31:46