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					        Issue 30                                                            News | World of Bosch | 1




      World of Bosch
        Technology Horizon Award Bosch encourages engineers of the future
        Bosch Industry Forum promotes green strategies
        Worldwide acclaim for ESP® Royal seal of approval



        The magazine for Bosch in the UK
        Issue No.31




WOB no.31.indd 1                                                                                  28/4/08 17:29:50
      Contents:                                                                2 | World of Bosch | Company News                            Issue 30
      Company News
      Competition: Students shape the future of engineering
      – Corporate
                                                                         3
                                                                               Delivering
      Royal seal of approval follows worldwide acclaim
      for ESP® – Original Equipment
                                                                         4     on our
      Worcester wins two prestigious CORGI Awards
      – Thermotechnology
                                                                         5     promise
      Graduates drive up quality at Cardiff – Original Equipment         5
      Auto Intelligence hits the streets – Automotive Aftermarket        6     Foreword
      New premises enhance customer service – Rexroth                    6     by Robert Meier,
      Technology and training the route to reduced                       7     Managing Director
      emissions – Thermotechnology
      Ladies don’t get in a spin for charity! – Original Equipment       7     Our brand message ‘Invented for Life’ underpins our aim
                                                                               to make improvements to life and living conditions and to
                                                                               benefit the community. However, this message means little if
      Energy and Environment
                                                                               it is not applied across our global operations and throughout
      Bosch Industry Forum encourages green strategies                   8
                                                                               our companies and divisions in all areas of our work. So how
      – Corporate
                                                                               do we apply ‘Invented for Life’ to our work?
      Navigation goes green – Blaupunkt                                  9
                                                                                  In the first instance, products developed by Bosch are
      Starter generators win with Start/Stop – Original Equipment        9
                                                                               designed to be innovative and beneficial, rather than just
      WEEE makes sure we don’t waste away – Power Tools                  10    profitable. That means they meet a need or improve on
      Shred your way to a greener future – Lawn and Garden               10    existing conditions in some way, whether for an individual,
      Innovation in Action
                                                                               or for the greater community in terms of safety and
                                                                               environmental protection.
      A fair hearing at Harrow – Security Systems                        11
                                                                                 The breadth of our work means we have delivered real
      University of Glamorgan in safe hands – Security Systems           11
                                                                               benefits in almost all areas of life, from buildings to traffic,
      Cereal success – Rexroth                                           12
                                                                               and household appliances to gardening and industrial
      ‘Pierless’ surveillance – Security Systems                         13    production.
                                                                                  To recognise and meet needs globally, we have to
      Divisional Overviews                                           14 - 16
                                                                               understand what appeals to different tastes and what
      Safer, better, easier                                                    contributes to different ways of life. For this, we encourage
                                                                               a broad cultural base of people and work hard to make the
      Fresh ideas to ease garden maintenance – Lawn and Garden           17
                                                                               most of their talents, whilst also helping them understand our
      Skil builds on the range with new professional mixer               18    brand values and how to deliver them. Without these people
      – Power Tools
                                                                               – our associates – we wouldn’t be able to have the good ideas
      Create new landscape with LuccAssist – Blaupunkt                   19    that lead to Bosch creating new technologies at a rate of 14
      ROBUSTLine: Designed for the professional – Power Tools            19    new patents a day.
      Bosch selected for African Cup of Nations – SecuritySystems        20       So, we have a rich mix of people who generate good ideas
      Marketing Matters                                                        for innovative products but their work is for nothing if
                                                                               those products do not work reliably and let the user down.
      Win with the new ‘All Around You’ campaign – Corporate             21
                                                                               Similarly, it is no good if we cannot successfully take them to
      Publicity campaign drives message home – Thermotechnology          22    market. That’s why the pragmatic business fundamentals of
      Worcester warms up the crowd – Thermotechnology                    22    manufacturing quality and business partnerships and an eye
      Stunning animal campaign boosts interest in Bosch Group            23    on the future are equally important to our drive to apply our
      – Domestic Appliances                                                    ‘Invented for Life’ ethos.
      Learn new skils at the Homebuilding & renovating Show              23       This issue of World of Bosch is full of examples of the
      – Power Tools
                                                                               business activities described here. I hope you find it an
      Blaupunkt show the way at CAR Expo 2008 – Blaupunkt                24    interesting and stimulating read.
      A moment of piece and quiet at the NEC – Blaupunkt                 24
      Dremel goes to the race – Power Tools                              25                                    Cover Story:

      Quality recognised                                                                                       From high-tech safety systems in
                                                                                                               your car to ultra-efficient washing
      Double success for Automotive Aftermarket at                       26                                    machines to hydraulic drives
      Magazine Awards – Automotive Aftermarket
                                                                                                               powering the London Eye, Bosch
      KTS 200 is top for garage professionals – Automotive Aftermarket   26                                    products contribute to all walks of
                                                                                                               life and the new Bosch ‘All Around
      Robert Bosch Stiftung                                                                                    You’ publicity campaign underpins
                                                                                                               this message during 2008. See Page
      A founding father of the corporate philanthropic principal         27
      – Corporate
                                                                                                               21 for more information and details
                                                                                                               of our 2008 Big Bosch Home Prize
                                                                                                               Draw, which opened on April 1st.
      Map of Bosch in the UK sites                                       28




WOB no.31.indd 2                                                                                                                               28/4/08 17:29:52
        Issue 30                                                                         Company News | World of Bosch | 3




        Competition asks
        students to shape the
        future of engineering
        For the third year running, Bosch is pleased to be a joint partner in
        the Independent-Bosch Technology Horizons Award, a nationwide
        competition open to students aged 14-24.

        The competition, which closed            aged 14-18 is £700, second prize is
        on 31st March 2008, inspired a           £300 and five ‘High Commended’
        great response from students. The        students will receive £150. Top prize
        challenge this year was to write an      in the 19-24 age group is £1,000,
        essay entitled ‘How is technology        second prize is £500 and five ‘Highly
        and engineering driving change in        Commended’ students will each
        a country of your choice?’ Every         win £250.
        year, the competition is run by             Teachers entering 15 or more of
        The Independent Newspaper and            their students’ essays will receive a
        Bosch and is supported by the            Bosch Ixo cordless screwdriver. In
        Royal Academy of Engineering in          addition, the two schools submitting    Information
        conjunction with the Shape the           the highest number of essays will
        Future campaign. For all three           each receive £400-worth of Bosch        Competition now closed. Winners’
                                                                                         essays will be published in The
        partners, the aim of the competition     equipment.
                                                                                         Independent Newspaper in July.
        is to raise the profile of engineering      The first place winners will be
                                                                                         For more details and information
        among young people and encourage         invited to attend the Royal Academy
                                                                                         about the competition go to
        them to consider this field as their     of Engineering Awards ceremony          The Independent website:
        chosen area for studies and a good       in June. All prize-winning students     www.independent.co.uk/
        career path.                             and their teachers will be invited      technologyhorizons
            Judging is now underway. The         to a prize-giving presentation
        winners will see their articles          ceremony in London in July 2008.
        published in The Independent             The competition was launched on 1st
        Newspaper. The top prize for students    October 2007.




WOB no.31.indd 3                                                                                                            28/4/08 17:29:59
         4 | World of Bosch | Company News                                                                                       Issue 30


         Royal seal of approval follows
         worldwide acclaim for ESP®
         Bosch has been given a special twenty year anniversary technology award for
         ESP® by judges for the Prince Michael International Road Safety Award. Bosch
         first gained the annual award four years ago for the invention of ESP® technology.
         To mark the award’s twentieth anniversary, the judging panel together with
         Prince Michael decided to grant ESP® the special award in recognition of the
         most important in-car road safety technology of the past two decades.




         Prince Michael of Kent presents the International Road Safety Award in London.


         Stability control braking is                I have welcomed the application of         Fehrenbach said: “This prize is a
         increasingly being accepted as a            new technology to make vehicles            distinction for all our associates:
         major contributor to global road            and drivers safer. Therefore, I am         for the engineers who developed
         safety. The UK’s Department for             particularly pleased that Bosch has        the system, for the associates in our
         Transport (DfT) recently released           gained my technology innovation            plants who have been producing
         research that indicated vehicles            award. Given the obvious advantages        the system to the highest quality
         equipped with ESP® are 25% less             of fitting ESP®, it should be standard     standards for many years now,
         likely to be involved in a fatal accident   equipment on all new cars.”                and not least for the marketing
         than those without it. That equates             The award was presented to Bosch       experts who have never tired of
         to approximately 380 driver fatal           at a glittering lunch at the Savoy Hotel   communicating the benefits of the
         accidents and the reduction of 7,800        in London in December and accepting        system.” The FIA World Prize is
         injuries a year. The DfT’s Minister for     the award on behalf of the company         presented every year to a person or
         Road Transport commented, “This             was UK Managing Director Hermann           an organisation that has made an
         research proves what a powerful tool        Kaess and President of Robert Bosch        outstanding contribution in the areas
         ESP® could be in saving lives”.             Chassis Systems Dr Werner Struth,          of road safety, the environment
            Commenting on the technology,            who said: “On behalf of my company I       or mobility.
         Prince Michael of Kent said: “I am          am delighted to accept this important          The number of cars equipped with
         delighted to be celebrating twenty          road safety award from His Royal           ESP® has increased steadily. In 2004,
         years of my road safety award               Highness Prince Michael of Kent.           37% of new cars across Europe had
         scheme. Since I first became involved       I know that our chassis systems            this life-saving technology on board.
         in publicising road safety in 1987,         engineers and I will take great pride in   The installation rate for the first half
                                                     the fact that our ESP® technology has      of 2007 stands at 47% in Europe and
                                                     been internationally recognised for        45% in the UK. Whilst ESP® has long
                                                     its proven contribution to preventing      been on standard safety equipment
                                                     accidents and saving lives.”               lists for the premium car segment,
                                                         Following closely behind the           it still hardly features as standard
                                                     Prince Michael Award came news             equipment in the high-volume small
                                                     of an equally prestigious award            and compact segments and in some
                                                     this time from the FIA (Federation         models it is not even available.
                                                     Internationale de l’Automobile), with
                                                     its World Prize for Road Safety, the
                                                     Environment and Mobility. The FIA
                                                     expressed its recognition of the great
                                                     contribution the automotive supplier
                                                     has made to worldwide road safety by
                                                     developing and consistently marketing
                                                     ESP®. The award was presented
                                                     to the CEO of Robert Bosch Franz
                                                     Fehrenbach at the FIA gala in Monaco.
                                                         In his acceptance speech Mr




WOB no.31.indd 4                                                                                                                     28/4/08 17:30:06
        Issue 30                                                                              Company News | World of Bosch | 5


        Worcester wins two
        prestigious CORGI Awards
        Worcester Bosch Group has been awarded Boiler of the Year for the
        Greenstar CDi range and Energy Efficient Product of the Year for its
        Greenskies solar thermal panels in the prestigious 2007 CORGI awards.

        Judged by CORGI registered                passionate about the environment
        installers, votes were cast for           and helping to reduce the UK’s CO2
        appliances that are easy to install,      emissions through the installation of
        straightforward to commission and         renewable technologies and high-
        service and that offer customers the      efficiency condensing boilers.
        greatest benefits.                           “A third win for our Greenstar CDi
            Worcester’s SEDBUK ‘A’ rated          range also reflects the investment we
        Greenstar CDi gas boiler range has
        proved a real hit with the trade,
                                                  have made in supporting installers
                                                  who consistently choose Worcester        Graduates
                                                                                           drive up
        notching up a hat-trick of wins in the    products. 2007 saw the expansion of
        coveted Boiler of the Year award in       our Greenstar CDi range with higher
        2005, 2006 and again in 2007.             output models ranging from 27kW to
            In the ‘Energy Efficient Product of
        Year’ category, Worcester secured
                                                  42kW. Ease of installation combined
                                                  with consistent high-performance
                                                                                           quality at
        top spot for its Greenskies solar
        thermal panels. With new high
                                                  levels ensures the CDi range
                                                  continues to lead in the wall-hung
                                                                                           Cardiff
        performance panels now available in       condensing combi boiler market.          Whilst Bosch is world renowned
        both portrait and landscape versions         We make a point of continually        for innovative design and excellent
        and Greenskies cylinders launched         evolving our product ranges to           manufacture, it is the company’s
        in 2007, the complete Greenskies          ensure they deliver the highest          investment in its people that
        package is a winner with installers       levels of efficiency and performance.    promotes efficiency in its business
        and consumers alike.                      Advances like simple connections         and manufacturing operations.
            When Richard Soper, Managing          and manufacturing panels from
        Director for Worcester, accepted the      lightweight materials have made the      A great new example is the initiative
        awards , he said: “To win one CORGI       new Greenskies FKT-1W and FKT-1S         running at the Starters and Generators
        Awards is an honour, but to win two       high performance solar panels even       Division, where new Graduate
        is incredible. Winning the ‘Energy        easier to fit and suitable for a wider   Engineers in technical departments
        Efficient Product of the Year’ category   range of installation requirements.      are spending time at manufacturing
        is particularly satisfying, as we are
                                                                                           plants gaining a wider overview of the
                                                                                           topics vital to their role.
                                                                                              Engineers go to five different Bosch
                                                                                           plants to learn about five different
                                                                                           key business subjects; Ratio (cost
                                                                                           reduction), BPS (Bosch Production
                                                                                           System), Quality, Lead Plant functions
                                                                                           and Corporate functions. The UK’s
                                                                                           Cardiff starters and alternators
                                                                                           plant has been chosen to host the
                                                                                           programme on quality.
                                                                                              Whilst the visits involve some
                                                                                           theoretical work, the majority of the
                                                                                           students’ visits will be spent on the
                                                                                           shop floor, looking at real issues.




WOB no.31.indd 5                                                                                                               28/4/08 17:30:08
         6 | World of Bosch | Company News                                                                                  Issue 30


         Auto Intelligence
         hits the streets
         Our Automotive Aftermarket Division has just launched a new customer
         newspaper, Auto Intelligence, which is dedicated to independent garages.
         The aim is to increase interest in Bosch’s broad offering for
         modern garages.

         Auto Intelligence goes out quarterly     management, reversing, wipers
         and contains regular features and        and many other functions.
         updates on market developments,              Auto Intelligence is
         vehicle and component technologies,      distributed with Aftermarket
         plus news of diagnostic equipment,       magazine, one of the leading
         vehicle servicing software, technical    magazines for the vehicle
         training. There are also useful          servicing and component
         technical tips throughout.               supply industries. To get
            The first issue includes a detailed   Auto Intelligence off to
         look at the increasingly important       a flying start, readers
         role sensors play within the modern      were asked to enter a
         vehicle, covering the different          competition within the magazine
         types used for braking, engine           to win a free Bosch IXO multi-tool.



         New premises enhance customer
         service for Rexroth
         Bosch Rexroth has opened a brand new service centre in Bradford as part of an extensive upgrading
         of operations across the UK.

         The new centre takes on service and      equipped training room, which is          pick-up within 12 hours of reporting
         maintenance work previously carried      capable of accommodating up to            an issue and an inspection and
         out at Bosch Rexroth’s headquarters      40 people for a variety of training       resulting quotation within a further
         in St Neots, Cambridgeshire and will     sessions and seminars.                    eight hours.
         develop a broader customer service          In developing its service offering        This improved localised customer
         offering for the north of England,       and local support network, the            support package enables Bosch
         under an overall customer service        location of the centre reduces            Rexroth to get closer to its customers
         development strategy.                    consultation and repair times and         and service offering and a better
            As well as a large service centre     offers continued site service and         understand their needs.
         shop floor and new administrative        system support. End users and
         offices, the new building has a fully    regional partners are offered a service




WOB no.31.indd 6                                                                                                               28/4/08 17:30:11
        Issue 30                                                                                 Company News | World of Bosch | 7



        Technology and training the route
        to reduced emissions
        Worcester, Bosch Group recently hosted the Rt. Hon John Denham MP,
        Secretary of State for the Department of Innovation, Universities & Skills
        to show him the investment being made in the development of new and
        renewable heating technologies and training facilities.

        Managing Director, Richard Soper,            had explained that manufacturing
        and his team greeted Mr. Denham and          remains an ‘indispensable part of the
        gave a presentation on Worcester’s           broader economy and the innovation
        progress in condensing and                   agenda’ for the UK, which remains
        renewable technologies, including            the sixth largest manufacturing
        new product developments and plans           nation. This base, he said, gives UK
        for Worcester to become a centre             manufacturers the capacity to drive
        of excellence for the development            invention and change.
        of Micro Combined Heat and Power                Echoing Mr. Denham’s comments,
        technology in 2008. Mr Denham                Managing Director, Richard Soper
        praised Worcester’s investment in            said: “We were delighted that the
        research and development which far           Secretary of State was able to join
        outweighs the industry average.              us to experience first hand the
           The talks were followed by a tour         seriousness with which we take the
        of Worcester’s factory site, where the       business of innovation and continued
        500,000th award winning Greenstar            learning in the workplace. Whilst it
        boiler recently rolled off the line,         is our job to develop technologies
        and a visit to Worcester’s training          capable of delivering heating and hot
        academy. Mr. Denham spoke to                 water in an environmentally friendly
        installers attending a training course       way, we also recognise that installers   14,000 people in 2007 and are looking
        and stressed how vital it is for them        are central to the whole process of      forward to extending the reach of our
        to encourage homeowners to choose            taking new products to market and        training courses in 2008. Beyond this,
        renewable technologies and so help           educating consumers about the            Worcester also works closely with
        reduce domestic carbon emissions.            options available to them.               over 130 colleges and universities
           Before his visit, Mr. Denham had              “Providing accredited courses        around the country, supporting
        given a presentation, ‘Harnessing            for installers who want to develop       lecturers and students on vocational
        Knowledge’, to a packed lecture hall         their own skills is something we are     courses, all of whom represent the
        at the University of Worcester. He           passionate about. We trained around      very future of our industry.”



        Ladies don’t get in a spin for charity!
        February saw Bosch’s ESP® demonstration team were on hand to help the Ladies Driving
        Challenge raise funds for the Marie Curie Cancer Fund at the Merryfield Aerodrome in Devon

        During a day of full on driving action,
        two Bosch instructors Phil Brough and
        Martin Sismey undertook 120 separate
        demonstrations in Honda Civics
        provided by Honda Motor Company.
        The demonstration involved the so
        called “double lane” manoeuvre, which
        mimics an emergency swerve from one
        lane to another on a motorway. With
        ESP®, the driver remained under control at
        all times.
            The Ladies Day Challenge,
        supported by Bosch, raised over
        £20,000 for this very worthwhile
        charity and also aided in instructing
        120 additional drivers in the
        effectiveness of this important active
        safety system.




WOB no.31.indd 7                                                                                                                 28/4/08 17:30:14
         8 | World of Bosch | Energy and Environment                                                                                  Issue 30


         Bosch Industry Forum
         promotes green strategies
         Manufacturing and the environment took centre stage at the third Bosch
         Industry Forum in November 2007. The event, hosted by Bosch Managing
         Director Robert Meier, was held at London’s wine-tasting mecca, Vinopolis,
         in the heart of the city.

         The forum focussed on the integration     policies, and by doing so stay               Outside the automotive sector,
         of environmental, customer                competitive in the market.                Bosch’s long-term commitment to
         and efficiency demands in UK                 It comes as little surprise to see a   the environment has prompted a
         manufacturing. There to address           BMW executive holding a keynote           wide range of projects. Renewable
         these issues was keynote speaker          speech at a Bosch-sponsored               energy innovations include ground
         Oliver Zipse, Managing Director of        function. In his introduction, Forum      source heat pumps, wind turbines and
         the MINI plant in Oxford, part of         host Robert Meier described the           tidal power systems. This year, Bosch
         the BMW Group. Zipse drew on his          successful partnership between the        also plans to invest heavily in thin-
         experience with MINI’s production         two German companies that began           film photovoltaic solar technology.
         to outline steps that, in his view,       more than 90 years ago.                      “Bosch has made environmental
         the manufacturing industry needs             In 1917, the car manufacturer          protection a cornerstone of its
         to take in order to cope with future      unveiled its first aircraft engine,       business strategy since the 1970s
         environmental and economic                laying the foundation for the             and today, you could say that we are
         challenges.                               company’s future success. Bosch           fundamentally growing our business
                                                   played an important role in the           through environmental production
         Long-term solutions                       engine’s production, supplying two        and innovation,” Meier said.
                                                   crucial parts – the spark plugs and
         Zipse said that manufacturers must
                                                   the magneto. Bosch components               The next Bosch Forum, on 29th
         adopt long-term environmental
                                                   were also there in 1928, when BMW         May 2008, addresses the topic of
         solutions, covering the whole product
                                                   launched its first automobile, the        energy-saving; “Attitudes into action:
         lifecycle, from output to recycling. He
                                                   DIXI. In the years following, the two     UK attitudes towards the environment
         said the political and legal framework
                                                   companies joined together to pioneer      and technologies of the future.”
         in the UK also plays a crucial role
                                                   and develop numerous landmark
         and should support manufacturers
                                                   technologies. These included the            Also in the range
         with transparent emissions targets
                                                   introduction of the electronic diesel
         and incentives for cleaner and more
                                                   injection engine in 1986, signalling        Some of Bosch’s environmental
         energy-efficient technologies.
                                                   the beginning of the clean diesel           protection initiatives – in figures.
             “Only by a joint effort between
                                                   trend.                                      u   Approximately €125 millionu
         government and industry will the
                                                                                                   spent on environmental protection
         environment benefit in the long run,”
                                                                                                   every year
         he said.                                  Ongoing commitment
                                                                                               u   Nearly 10 000 MegaWatt hours of
             Zipse’s speech was the highlight      The environment remains a
                                                                                                   power generated from renewable
         of the forum, attended by a cross-        cornerstone of the Bosch business
                                                                                                   sources of energy
         section of industry and business          strategy. Meier explained that
                                                                                               u   More than 400 000 metric tonnes
         representatives, as well as academics     the company was focusing the lion’s
                                                                                                   of waste recycled
         and journalists. Zipse’s final message    share of its ¤2.7 billion automotive
                                                                                               u   Vehicle CO2 emissions and fuel
         was one of encouragement. He urged        research and development budget
                                                                                                   consumption cut up to 15% by
         his audience to take a positive and       on reducing carbon emissions and
                                                                                                   Gasoline direct injection
         holistic approach to environmental        conserving resources.




WOB no.31.indd 8                                                                                                                        28/4/08 17:30:19
        Issue 30                                                                      Energy and Environment | World of Bosch | 9


       Navigation goes green
        Driving ’green’ can be a complex goal to achieve. Easing up on the
        accelerator is an obvious way, but after that, a whole range of considerations
        come into play, both in terms of driving style and the chosen route.

        Currently, navigation mapping             style to give a true ‘consumption-
        systems offer a straightforward choice    optimised’ route.
        of routes: the quickest – motorways,         This means that, in addition to
        A roads or bypasses; or the shortest –    checking fuel consumption for the
        perhaps straight through town.            overall distance based on vehicle
           Now, thanks to Blaupunkt, drivers      size and weight, the new system
        are able to consider an ‘eco-route’,      computes consumption for expected
        which offers environmental and            acceleration phases, based on the
        economical benefits. The Blaupunkt        number of junctions and driving
        Lucca 3.5 portable satellite navigation   style of the driver. The driver profile
        device, and its unique circular stable    is able to measure the differences in
        mate, the Lucca 3.5 Edition, both         consumption between a sporty driver
        feature the advanced new technology.      with lots of acceleration and braking,
           Blaupunkt’s engineers have             compared to a more leisurely driver
        taken into account factors such as        who tends to observe speed limits and
        the number of junctions where you         is happy to roll with the traffic.
        have to stop and start – as well as          By adding these extra parameters,
        overall distance to find the greenest     drivers can get a better idea of the
        option. The system is also capable        best route to take which will save fuel
        of overlaying a vehicle and driver        and reduce CO2 emissions.
        profile, based on the car and driving



        Starter generators win with Start/Stop
        The first Bosch Innovation award has been presented to the Starter Generators division
        for its new Start/Stop starter motor.

        Start/Stop technology is able to
        reduce fuel consumption by up to 8%
        during city driving by switching the
        engine off when the car is stationary
        and restating it when the clutch is
        depressed ready to select gear again.
        The special starter motor has been
        designed and manufactured to
        withstand the high number of starts
        that are inherent with the system.
        To meet this increased service
        demand, the unit has an improved-
        performance electric motor and a
        stronger, low-noise pinion engaging
        mechanism to ensure that the engine
        starts reliably, quickly, and quietly.                                              Franz Fehrenbach,
           A key benefit of the system for                                                  Chairman of the Board
        car manufacturers is that are no                                                    of Management (right),
        major adjustments to the drivetrain                                                 presents the first Bosch
        or the engine, making it a very                                                     Innovation Award to the
        simple technology to install. BMW                                                   Starter Generators team
        has already announced that it is                                                    for developing and
        introducing the system across its                                                   marketing the Start/Stop
        ranges, starting as standard on the                                                 System.
        1 and 3 Series, as well as the MINI.




WOB no.31.indd 9                                                                                                              28/4/08 17:30:23
         10 | World of Bosch | Energy and Environment                                                                      Issue 30


         WEEE makes sure we
         don’t waste away
         Last year saw the adoption in the UK of an EU Directive that aims to reduce
         the amount of waste going into landfill and ensure valuable resources are
         re-used. The Waste Electrical and Electronic Equipment Directive (WEEE)
         affects companies that import, manufacture and re-brand electrical
         equipment in the UK, as well as those that use, sell, treat or dispose of it.

         In line with its policy of promoting     sound disposal of tools which are        government sponsored national take-
         sound environmental standards,           discarded by consumers.                  back scheme via a company called
         Bosch has swiftly adopted the WEEE           A further condition of Bosch’s       Valpak, or provide on-site facilities
         Directive and has registered with a      compliance with the WEEE scheme          for consumers to return old goods or
         compliance scheme, which ensures         is that the company’s producer           trade them in when purchasing new.
         regulatory requirements are met.         registration number, WEE/CK0085VZ           For the consumer, the WEEE
         As a producer of electrical equipment,   must be available to the trade and       initiative enables them to take an item
         Bosch pays a sum that’s in proportion    public on request. To this end, it is    to a local authority recycling centre,
         to the weight of goods it places onto    shown on company invoices and on
                                                                                           as before, or deposit it in a Valpak
         the market. For our Power Tools          the web at www.bosch-pt.com/uk/en/
                                                                                           collection facility where provided.
         Division, this amounted to around        start/bosch-powertools.htm
                                                                                           Customers also have the option
         12,000 tonnes in 2006.                       Companies that sell new electrical
                                                                                           to ‘trade in’ an old product with a
         The payment contributes to the           and electronic equipment directly
         costs of collection, treatment,          to consumers are classified as           retailer that offers in-store take back
         recycling and environmentally            distributors. They need to join a        when purchasing a replacement.



         Shred your way to a greener future
         Did you know the UK produces more than 434 million tons of waste every year?
         That’s enough to fill the Royal Albert Hall every two hours*.

         Garden and kitchen waste accounts                                                 Material perfect for shredding and
         for over 30% of the average household                                             composting:
         dustbin’s contents** yet, as keen                                                   u   Hedge clippings
         gardeners know, making this waste
                                                                                             u   Young weeds
         into compost is highly beneficial
         for the garden, as well as the                                                      u   Dry/ fresh leaves
         environment.                                                                        u   Leafy prunings
             Shredders are the ideal way to                                                  u   Shredded woody waste
         reduce organic waste ready for                                                      u   Grass cuttings
         composting. Woody items such as
         hedge clippings make excellent                                                      Never add:
         compost matter but take a long time to
                                                                                             u   Turf or soil
         break down unless they are shredded.
             The Bosch AXT 2200 Rapid                                                        u   Meat, bones and fish
         shredder has recently won                                                           u   Cat or dog waste
         the prestigious “Best Buy”                                                          u   Glossy magazines
         recommendation by Gardening                                                         u   Disposable nappies
         Which? magazine, impressing                                                         u   Ash from coal fires
         experts with its speed, texture of
                                                                                             u   Plastic or hardcore
         shreddings and ease of use. The Atco
         Quiet 2200 and Bosch Quiet 2200 HP
         were also rated as “Best Buys”.
         If every household spent the short
         amount of time it takes to shred and
         compost their garden waste, gardens
         would grow greener and the UK
         would be a step closer to achieving
         recycling targets.
                                                                                           *Source: Wasteonline.org.uk
                                                                                           **Source: Welhat.gov.uk




WOB no.31.indd 10                                                                                                             28/4/08 17:30:27
        Issue 30                                                                             Innovation in Action | World of Bosch | 11


        Bosch Security Systems:
        a fair hearing at Harrow
        Sophisticated DCN Conference System technology from Bosch Security
        Systems has dramatically improved the quality of sound within the Council
        Chamber of the London Borough of Harrow, helped by an innovative
        approach from the installer, Tyco Integrated Systems.

        John Lee, Building Services Engineer       to design a system that is easy to use
        for London Borough of Harrow,              and adaptable to varying situations
        explains how Bosch’s technology            and requirements. With the Central
        helped the London Borough to take          Control at its heart, the DCN Next
        the ‘art of congress’ within the Council   Generation system gives superb
        to another level:                          sound and speech quality up to 20
           “We had a 16 year old system            kHz, whilst the DCN NG Discussion
        that had served us very well but           System allows participants to speak         been superb. Everything I have asked
        technology has moved on. We had            and listen with ease.                       of from Tyco and Bosch has been
        been aware of Bosch Security Systems          “The Council Chamber is a huge           done, and they have always come up
        for a number of years, and were            room and the sound used to bounce           with the answers. The technology
        invited by Tyco to assess the latest       around” continues Lee. “Now the             is extremely flexible, allowing us to
        Bosch system. The quality was superb       quality of the audio is exceptional,        change over to play music, videos
        and the Leader of the Council and          even for the hard of hearing. Speakers      or DVDs with ease, and it is also
        other members wanted it straight           no longer have to stoop to be heard,        future proof so that I can add further
        away. In fact, the new system was          and the microphones are removable           technology simply by plugging it
        installed within three weeks.”             which is another significant benefit,”      in without having to start out all
           Bosch has gone to great lengths            “The back-up and support has also        over again.”



        University of Glamorgan in safe
        hands with Bosch Security Systems
        Sophisticated technology from Bosch Security Systems is playing a central role in a major new CCTV installation
        by CDS (Computerised & Digital Security Systems) at the University of Glamorgan as it changes its analogue CCTV
        system over to IP.

                                                   solution and CDS proposed an all-           from colour to monochrome when
                                                   Bosch system which would give us the        light levels decrease to give extra
                                                   flexibility we were looking for.”           sensitivity, whilst high-resolution
                                                      “We brought in our security staff to     cameras with optical zoom of up to
                                                   see how easy the new system would be        25x capture the finest detail.
                                                   to work with and they were united in           FlexiDomes utilise advanced
                                                   their praise for the Bosch technology.      15-bit imaging technology to exploit
                                                   It has already resulted in a number of      the full potential of today's imaging
                                                   successes in protecting our staff and       chips. With their 540 TV-line
                                                   students."                                  resolution, FlexiDome cameras are
                                                      The CCTV system at the University        able to produce extremely sharp and
        Dave Mann, the University's                includes some 70 cameras, primarily         detailed images and handle difficult
        Security Manager, explains what the        EnviroDomes and FlexiDomes as               lighting conditions.
        University was looking for: "Having        well as a handful of fixed cameras.            As well as cameras, Bosch
        merged with Merthyr Tydfil College         EnviroDomes are an integral part of         provided single channel encoders,
        and opened a new Faculty of Creative       Bosch's AutoDome range, featuring           eight channel encoders, Networked
        & Cultural Industries in Cardiff, we       its innovative motion tracking              Video Recorders (NVRs), Raid 5
        needed a system that could work            capability AutoTrack. Rugged                storage units, and pre-configured
        through our IT infrastructure and          in design and ideally suited for            workstations with all ancillaries such
        allow us to add further permanent          perimeter surveillance, car parks and       as keyboards. As well as hardware, it
        or temporary cameras as required.          other similar outdoor applications,         also provided all of the appropriate
        With our consultants we specified a        EnviroDomes feature day/night               operational software and storage
        compatible hardware and software           cameras that automatically switch           management software.




WOB no.31.indd 11                                                                                                                  28/4/08 17:30:29
         12 | World of Bosch | Innovation in Action                                                                            Issue 30


         Cereal success for Bosch Rexroth
         Ever wondered how your breakfast cereal is made? Not the most obvious thought for early morning perhaps, but
         Bosch Rexroth has had to give serious consideration to the process for customer Baker Perkins which supplies
         machinery to the food production industry.

                                                      performed well enough, maintenance        Paul Young of Baker Perkins
                                                      was complicated because the whole         explained the benefits of the Rexroth
                                                      cylinder assembly had to be taken         equipment: “We’re delighted with
                                                      apart to make adjustments to the gap      the result. Together with Bosch
                                                      or run routine maintenance. This          Rexroth we designed the system
                                                      process was proving time consuming        to give effective dust sealing and
                                                      and inconvenient so Baker Perkins         contamination is, for all practical
                                                      set out to design an enhanced system      purposes, non-existent.”
                                                      that would eliminate this shortcoming         “Maintenance is simplified
                                                      and give other benefits, such as better   greatly and reliability is superb,”
                                                      protection against dust.                  he continued. “In addition, the
                                                         To maintain precise gap control        equipment offers excellent value for
                                                      and allow for adjustments for             money. We’re very pleased that we
                                                      different types of products, Baker        made the move to Bosch Rexroth and,
         Producing flaked breakfast cereals           Perkins mounted one roll rigidly          on the basis of our experience with
         involves using a machine which               and supported the other in a pivoted      this new design, we’re now not only
         crushes cooked grains or pellets             frame operated by a new system            fitting it on new machines, but also
         between two rotating drums to create         based on a Rexroth type CY210             making it available as an upgrade for
         flakes ready for toasting. Like most         hydraulic cylinder and servo control      existing users.”
         cooking, uniformity of thickness is          valve, mounted directly on the
         needed to ensure even cooking                support frame and powered by a
         and production of flakes of a                Rexroth hydraulic power pack, with
         consistent quality.                          control provided by a Rexroth HACD
            That means maintaining a constant         digital controller. All the hydraulic
         gap between the crushing rolls is            equipment has been housed
         essential, and that’s not simple when        within the unit’s cover,
         they weigh two tonnes each.                  protecting against dust
            Whilst the original equipment             and helping with reliability.


            Information

             Industrial Hydraulics:
             Intelligence with new dimensions

             u Technology and market leader:

                A market share of approximately 20%
             u Diverse product porfolio:

                World‘s largest distribution of
                standard hydraulic products
             u Customer specific tailor
                -made solutions:
                Application centres with industry
                specialists
             u Application specific systems:

                From components to turn-key
                solutions
             u Ideal development partner:

                From first contact to installation
                and more during the entire product/
                solution lifecycle
             u Better Capability:

                Consistent integration of
                microelectronics




WOB no.31.indd 12                                                                                                                 28/4/08 17:30:30
        Issue 30                                                                                  Innovation in Action | World of Bosch | 13




        ‘Pierless’ surveillance
        from Bosch Security Systems
        Stretching some three quarters of a mile out to sea, Walton Pier in East Anglia is the second longest pier in the
        UK. It is also home to the region’s largest undercover funfair. As a major tourist attraction, security and the safety
        of visitors is key, yet the nature of the site and its activities means the security system has to be reliable and
        manageable from afar.
        When the time came to take update              some of the existing cameras and the         also incorporates Billinx, another
        the existing system, the original              whole system is linked to a fixed IP         Bosch CCTV innovation, which allows
        installers EJ Thurston opted for               address, meaning that images can be          technicians to check status, change
        the latest solutions from the Bosch            accessed anywhere in the world.              camera settings and even update
        product range.                                 The Bosch Divar digital versatile            firmware without having to physically
           Clive Thurston describes the new            recorder series are compact, low             access the camera.
        system: “There are 32 new cameras              profile units that combine flexible
        from the Bosch Flexidome and Dinion            digital recording and multiplexing,            “It is imperative that, in today’s
        ranges, which provide superb picture           not only saving space but also                 competitive markets, Bosch Security
        quality in various environments and            ensuring integrated functionality.             Systems delivers first class products
        lighting conditions. The cameras               Divar allows simultaneous recording            backed by world class customer
        transmit images to one of two Divar            and playback of video images, and              service. We must live up to, and
        Digital video recorders housed within          an ‘overwrite protection’ feature of           exceed, our customers’ expectations
        a state-of-the-art management suite,           marked video clips prevents the loss
                                                                                                      of the Bosch brand.” Paul Wong,
        complete with two control joystick             of evidential material.
                                                                                                      Managing Director Security Systems
        pads and LCD Monitors. We have kept               The system installed at the pier


           Information

            FlexiDome Camera Range                     Divar                                        Bilinx
            Designed to be vandal resistant and        Versatile compact Divar MR digital CCTV      Bilinx Technology enables technicians
            sealed for protection against water and    recorders provide high-quality digital       to remote check status of cameras,
            dust. They offer a choice of varifocal     recording on up to 16 channels, with an      change settings, control pan/tilt/zoom,
            lenses, making them extremely versatile,   internal storage capacity of up to 2 TB.     and even update firmware. This allows
            covering standard and telephoto as well                                                 more accurate setup and adjustment
            as low light applications.                                                              and reduces the time needed for
                                                                                                    troubleshooting and servicing.




WOB no.31.indd 13                                                                                                                             28/4/08 17:30:33
         14 | World of Bosch | Divisional Overview                                                                                        Issue 30




                                          Robert Bosch – The Company
                                          The Bosch Group is a leading global supplier           Today, 92% of the share capital of Robert
                                          of technology and services, with some 270,000          Bosch GmbH is held by Robert Bosch Stiftung
                                          associates generating annual sales of €46.1            GmbH, a charitable foundation. The majority
                                          billion (2007), in the areas of automotive and         of voting rights are held by Robert Bosch
                                          industrial technology, consumer goods and              Industrietreuhand KG, an industrial trust which
                                          building technology. The Bosch Group comprises         manages entrepreneurial ownership
                                          Robert Bosch GmbH and approximately 300                functions. The remaining shares and voting rights
                                          subsidiary and regional companies in more than         are held by the Bosch family and by Robert
                                          50 countries. This worldwide development,              Bosch GmbH.
                                          manufacturing, and sales network is the                   This special ownership structure guarantees
                                          foundation for further growth and Bosch spends         the entrepreneurial freedom of the Bosch Group,
                                          more than three billion euros each year on             making it possible for the company to plan
                                          research and development - in 2007 alone the           over the long term and to undertake significant
                                          Group applied for more than 3,000 patents              up-front investments in the safeguarding of its
                                          worldwide. The Bosch company was first                 future. Additional information can be accessed at
                                          established in Stuttgart in 1886 by Robert Bosch       www.bosch.com and www.bosch.co.uk
                                          (1861-1942) under the slogan: ‘The Workshop for
                                          Precision Mechanics and Electrical Engineering’.




                                          Original Equipment                                     broad systems expertise to fully integrate these
                                                                                                 new technologies into the future powertrain
                                                                                                 management strategies, further enhancing
                                          As one of the world’s largest independent
                                                                                                 environmental protection.
                                          manufacturers of automotive parts and systems,
                                          Bosch products and technology supplied                     Bosch is also committed to vehicle safety
                                          through a global network of factories, can be          with the development of active and passive
                                          found on virtually every make of car currently         safety systems such as the Antilock Braking
                                          produced throughout the world.                         System (ABS) and the Electronic Stability
                                             Bosch has been responsible for developing           Programme (ESP®), together with many others.
                                          many significant automotive innovations that           In the UK, over 3.75 million alternators are
                                          contribute to lowering fuel consumption and            manufactured annually at the plant in Cardiff
                                          CO2 emissions with developments in gasoline            which has received major awards from car
                                          direct injection, common rail diesel injection         manufacturers - it now produces the new
                                          and gearbox control. Bosch can draw on its             LI-X alternator.




                                          Automotive Aftermarket                                 appropriate repair solution. The acquisition of
                                                                                                 Beissbarth in 2007 has considerably strengthened
                                                                                                 the position of the Diagnostics Product Division.
                                          With strong links to original equipment development
                                                                                                     The Bosch Car Service network consists
                                          and innovation, Bosch’s aftermarket offering to
                                          customers goes beyond traditional boundaries.          of 400 independent garages nationwide who
                                              Bosch offers one of the most comprehensive         work to a code of practice fully approved by the
                                          ranges of OE-approved aftermarket parts, from          Office of Fair Trading (OFT) – the UK’s consumer
                                          spark plugs, batteries and wiper blades to system      and competition authority. Bosch Car Service
                                          products for diesel, petrol and braking systems.       members, diesel agents and other independent
                                              Bosch has been developing diagnostic               garages are offered technical development
                                          equipment for over 75 years and today offers           programmes, as well as foundation diagnostics
                                          garages the most up-to-date equipment for fault-       and core systems knowledge training regionally
                                          finding, information and system repairs, plus the      at a growing number of local colleges and
                                          technical knowledge and training to apply the          training establishments.




                                          Power Tools                                            DIY market are green.
                                                                                                    In the UK, Bosch also markets Skil Power
                                          Bosch is one of the world’s leading manufacturers      Tools, with ranges for both DIY and Professional
                                          of Power tools, producing them in the USA, Brazil,     applications. Products under the Dremel brand,
                                          Malaysia, India and China, in addition to Germany,     including the popular ‘Multi’, are also available
                                          The Netherlands and Switzerland. The Bosch name        in the UK, aimed primarily at the DIY market.
                                          has always been associated with high quality, high     Education and training is one of the corner-
                                          performance products combining innovation with         stones of the Power Tools Division in the UK
                                          value.Today Bosch DIY and Professional Power           with ongoing courses for dealers and users.
                                          Tools are supported by a comprehensive range
                                          of accessories.
                                             The Professional range of Power tools comes
                                          in a distinctive blue casing, while products for the




WOB no.31.indd 14                                                                                                                             28/4/08 17:30:36
        Issue 30                                                                                        Divisional Overview | World of Bosch | 15




        Rexroth                                               processes from project planning to purchasing,
                                                              logistics, and start-up through to service.
        Within the industrial and business to business        Rexroth is the technology and market leader for
        market places the pedigree of Rexroth brand           Drive & Control.
        is renowned. It combines a broad product                  Within the UK and Ireland Rexroth has a
        portfolio that includes all essential drive and       network of dedicated sales and service engineers,
        control technologies, from individual components      located close to customers in order to achieve a
        through to system solutions, and the ability on       better understanding of their requirements and
        this basis to offer integrated automation solutions   ensure that expectations are met in full. Using the
        with superior functions. Rexroth combines             latest manufacturing techniques and quality control
        technological and economic benefits for the           procedures at the production plant in Glenrothes,
        customer: supply from one source reduces              Rexroth can guarantee the efficient manufacture of
        interface costs and simplifies the customer’s         superior quality radial piston motors.




        Lawn and Garden                                       the Queen and the Prince of Wales. UK sales are
                                                              handled from Bosch headquarters in Denham.
        Renowned for being at the forefront of technology         This year will see Bosch bringing Lithium-ion
        and leaders in innovation, Bosch Lawn and Garden      technology into even more gardening tools. The
        products are gaining ground in both the UK and        new cordless products include a line trimmer and
        European market.                                      hedgecutter, and are set to follow in the footsteps
            Based in Stowmarket, the head office is also      of the enormously popular lithium-ion Rotak
        home to a state of the art factory whereby all        lawnmowers and the hand held Isio garden shears.
        powered lawnmowers are manufactured and               Lithium-ion garden tools are powerful, extremely
        supplied to world markets. Qualcast and Suffolk       fast to charge and always ready to use. Also, the
        Punch lawnmower products are also manufactured        pressure washer range has undergone an exciting
        in Stowmarket, as well as the premium Atco            innovation with the introduction of the Aquatak Go
        range holding two Royal Warrants to Her Majesty       and Aquatak Clic ranges.




        Domestic Appliances                                   refrigeration, dishwashers, home laundry
                                                              and cooking products to irons and vacuum
        BSH Home Appliances Ltd (50/50 joint venture          cleaners, BSH Home Appliances Ltd is one
        between Bosch and Siemens) and service                of the world’s leading producers of domestic
        company Appliance Care share an ultra-modern          appliances. Bosch offers a new generation of
        HQ in Milton Keynes and a 400,000 sq ft               high performance products that are ‘Invented for
        distribution warehouse in Kettering, from where       life’. Built with the customer’s specific needs in
        the company’s superb range of white goods             mind, they ease the burden of household chores,
        and small appliances is distributed UK-wide.          at the same time helping to save water and
        The company employs over 31,000 people                energy costs.
        worldwide, working from numerous production
        sites across Europe, in addition to Brazil, Peru,
        Mexico, China and the USA. From innovative




        Security Systems                                      Using the broad range of advanced, reliable
                                                              Bosch products and time-saving installation
        Bosch Security Systems is committed to being          tools, customers can design easy-to-install and
        an innovative, customer-orientated and global         dependable solutions – all from a single supplier
        supplier of security and communications               – reducing installation time and improving
        products and systems. The major product lines         profits. At Bosch, design, innovation and
        are CCTV, fire detection and intrusion systems,       quality are a constant priority. The company’s
        conferencing, public address, social alarm,           investment in research and development is
        paging and IP network video.                          unsurpassed in the security industry, helping
           Bosch Security Systems helps its customers         customers to maintain their competitive edge.
        to grow their business by working closely with
        them to win, support and maintain top quality
        communication and security installations.




WOB no.31.indd 15                                                                                                                             28/4/08 17:30:39
         16 | World of Bosch | Divisional Overview                                                                                          Issue 30




                                          Car Multimedia                                         associated them with good quality. Blaupunkt
                                                                                                 – with the distinctive blue spot of today – was
                                                                                                 established as a trade mark in the following year.
                                          The Blaupunkt Division of Bosch is pre-eminent
                                                                                                     The first car radio was produced in 1932,
                                          in the production of mobile communications of
                                                                                                 even then fitted with a remote control, and 10
                                          all types, ranging from in-car entertainment to
                                          telematic equipment, plus the advanced in-car          years later the Ideal Radio Company became
                                          navigation system, TravelPilot.                        incorporated into the Bosch Group.
                                              It’s a far cry from the 1923 formation of the          Since then Blaupunkt has led the way in
                                          Ideal Radio Company in Berlin. The company             the field of in-car entertainment – the first FM
                                          manufactured detector devices and headphones           radio; the first push button radio in Europe;
                                          as well as radio accessories. As the headphones        the world’s first stereo car radio; and the first
                                          passed through quality control, they were              electronic car radio.
                                          marked with a “blue spot”. In time the products            Blaupunkt also invented the world’s first
                                          became known by their blue spot and customers          in-car satellite navigation system




                                          Thermotechnology                                       training facilities at locations across the country,
                                                                                                 extensive field service support in addition to the
                                          Bosch Thermotechnology UK Ltd with it’s two            technical helpline and service operation which
                                          successful and growing brands, Worcester and           is based at Worcester.
                                          Buderus, is the heating and hot water division             Buderus is an international brand in the
                                          of the Bosch Group and one of the largest              world of heating technology, and although
                                          suppliers of heating products in Europe.               relatively new to the UK, it has a proud
                                              Worcester is a leading brand within the            manufacturing heritage stretching back over
                                          domestic heating and hot water market in               275 years.
                                          the UK. Forward thinking in its approach                   Buderus also offer comprehensive technical
                                          to providing energy efficient products, The            support, commissioning and dedicated service
                                          Worcester experience provides the total solution       back-up to ensure products provide high levels of
                                          for the professional and consumer including            performance and efficiency annually.




                                          Packaging Technology                                   baggers, capsule fillers, ampoule and vial fillers,
                                                                                                 blister formers, package making machines and
                                                                                                 cartoning equipment. Modern packagings provide
                                          Bosch Packaging Services Ltd, based in Derby, is
                                                                                                 reliable protection against light, humidity and
                                          a leading global provider of automated packaging
                                                                                                 bacteria and Bosch is developing new technology
                                          solutions for piece and bulk goods, both for food
                                                                                                 to protect precious goods while reducing the use of
                                          and non-food items including pharmaceutical solid      package materials.
                                          and liquid products. Flexible solutions are designed       Bosch Packaging Services provides engineering
                                          to handle several different products and deliver       expertise and strategic support to the packaging
                                          complete and integrated packaging lines with           industry. Working closely with customers to
                                          technologies such as: pick-and-place Delta robots,     provide support tailored to their individual needs,
                                          in line feeders, robotic feeders, feeding wheels,      the company prides themselves on the supply of
                                          product orienters, collators, top loaders, product     quality products and services that keep Bosch at
                                          distribution systems, flow wrappers, vertical          the forefront of the packaging industry.




                                          ETAS                                                   partner to the automotive industry and provides its
                                                                                                 customers with comprehensive and integrated tools
                                                                                                 and tool solutions for development and service
                                          ETAS UK in Burton-upon-Trent was established
                                                                                                 of automotive ECUs. ETAS supplies powerful
                                          in October 2001, in order to serve the
                                                                                                 hardware and software development tools for ECUs
                                          customers in the United Kingdom and Nordic
                                                                                                 in passenger cars and trucks, fast and powerful
                                          regions with automotive embedded systems.
                                                                                                 operating systems for ECU microprocessors and
                                          With 6 employees, the customer service centre
                                                                                                 diagnostic tools for ECU development and service.
                                          provides complete sales and support to the
                                                                                                 ETAS – Development and service solutions for
                                          region. Currently, with our ETAS product range,
                                                                                                 automotive embedded systems.
                                          we serve over 75 different companies, including
                                          small (less than 5) and large (more than 500)
                                          user groups.
                                             The ETAS Group is a reliable and responsible




WOB no.31.indd 16                                                                                                                               28/4/08 17:30:43
        Issue 30                                                                           Safer, better, easier | World of Bosch | 17


        Create your own landscape
        with LuccAssist from Blaupunkt
        Thanks to the new LuccAssist PC tool, two new Blaupunkt Portable Satellite Navigation
        devices now allow users to personalise their on-screen information.




        LuccAssist is available on the new        on personally created POIs, so that
                                                                                               Reliable navigation and creation of
        Blaupunkt TravelPilot Lucca 3.5, as       the user can follow the selected route
                                                                                               personal destinations
        well as its ‘Edition’ design variation    or choose any desired destination,
        and allows owners to replace              eliminating the need to search
                                                                                                Portable navigation systems like the
        typical addresses with their own          through pre-installed POI lists or
                                                                                                TravelPilot Lucca 3.5 from Blaupunkt
        descriptions, and to add points of        handwritten notes.                            are all the rage. They are easy to install
        interest (POIs) that are personal            LuccAssist information is not              and use; usually as simple as ‘Plug and
        to them.                                  device-dependent and supports the             Play’ to find the quickest or shortest
           The features of LuccAssist make it     CSV (Character Separated Values)              route to your favourite destinations.
        the ideal tool for planning a weekend     database format, making it ideal              Now with the PC program LuccAssist
        outing. The user simply creates a         for sharing. POI lists can be sent to         also supplied with the system, it is
        personal list of POIs to visit on their   friends or published online, making           also possible to create personal POIs
        home PC, and then loads it directly to    LuccAssist a perfect companion                (Points of Interest) on a PC, store
                                                                                                them on an SD card and select them
        the navigation system via an SD card      for companies, sports clubs, local
                                                                                                as customized destinations.
        where each POI can then be selected       councils, carnival organisers; in fact
        as a destination. The ’New Tour’          anyone wanting to share directions to
        function can also plan routes based       a specific destination.



        ROBUSTLine: Designed for the professional
        Bosch Power Tool Accessories introduced a range of 52 ROBUSTLine tool accessory sets in April; 17 drill bit sets for
        metal, wood, masonry and concrete, 8 jigsaw blade sets for wood and metal as well as 27 MAXgrip and Extra-hard
        screwdriver bit sets.

        Tough products in tough cases for tough jobs!

        ROBUSTLine sets are manufactured          just in a pocket. With a transparent       whether it be dropped from high up
        to the highest quality and are            lid and simple one-handed opening,         a ladder, being stepped on or even
        packaged with the professional in         ROBUSTLine accessories are easy to         run over.
        mind. Thanks to the compact and           fit and remove.                               ROBUSTLine doesn’t only offer
        handy design, created by the swiss            ROBUSTLine set cases are               high professional quality products,
        star design agency Hannes Wettstein,      especially ideal for usage on the          but also a practical, tough and again
        ROBUSTLine sets can be quickly            construction site: they are made to        reusable packaging.
        stowed away in a tool case, toolbelt or   withstand the harshest treatment,




WOB no.31.indd 17                                                                                                                        28/4/08 17:30:53
         18 | World of Bosch | Safer, better, easier                                        Issue 30


         Fresh ideas to ease
         garden maintenance
         Year on year, Bosch brings new technology and innovation to the
         garden tools market, and 2008 is set to be another exciting year with
         a new range of products.



         Lithium-ion hedgecutters and grass trimmers
         Bosch’s application of Lithium-ion battery technology re-invented the
         powered garden tools sector last year with the introduction of the new Isio
         grass and shrub shears and Rotak-Li lawnmowers. This year will see the
         introduction of the all new cordless AHS, Lithium-ion hedgecutters and the
         new Lithium-ion ART grass trimmers.

         Bosch Cordless AHS 48 Li
         and AHS 52 Li hedgecutters with ‘Power-Tech’
         Featuring an 18V Lithium-ion battery that achieves up to 25
         per cent longer running time per charge than comparable
         tools, and weighing an incredibly light 2.2kg, the new AHS Li
         hedgecutters are significantly lighter than their electrically-
         powered competitors.
            Bosch has also introduced a ‘world first’ to the new
         models with the ‘Power-Tech’ system. This innovative, patented component
         has been designed to briefly change the running direction of the motor if the
         blades fail to immediately cut through a stem. This ‘sawing’ action prevents
         the hedgecutter from stalling and getting stuck and so ensures that the user
         has continuous cutting from
         the product.

         Pressure washers
         Being environmentally aware is top of the agenda for Bosch, which is why
         both its new pressure washer ranges are fitted with a self-priming function
         that enables the user to use recycled rainwater from a water butt , rather than
         being dependent on the water mains. The two new ranges have innovative
         features offering key consumer benefits.

         Bosch Aquatak Go and Go Plus
         The new Bosch Aquatak Go range has been designed to make small cleaning
         tasks, such as patios, cars or bikes, fast and thorough. It’s the lightest high-
         pressure washer in its class, and the unique four-wheeled trolley ensures the
         pressure washer follows you wherever you go.
            The two pressure washers in the range have a spiral ‘flexi-hose’ for compact
         storage and a soft-grip gun with lock-on/off button for comfortable use.

         Bosch Aquatak Clic 125/ 130/ 135/ 140
         Aquatak Clic is an attractive range of high-pressure washers that offers
         several new innovations.
            Bosch has incorporated an ‘Easy Roll’ on-board storage feature on the
         pressure washer, similar in style to the household vacuum cleaner, with
         automatic feed so the user no longer has to untangle the hose or cable before
         use. In addition to this, the unique ‘Torsion-Flex’ high-pressure hose is
         flexible enough to eliminate kinks.
            Although stored upright, the Clic range has been designed to be used in
         a horizontal position making it more stable in use and allow access to a foot
         operated on/off switch.
            The versatility of the lance is one of the key features of the Aquatak Clic
         range, offering four different functions in one, including a soft, low-pressure
         jet, a fan spray, a rotating pencil jet and a fixed pencil jet.




WOB no.31.indd 18                                                                             28/4/08 17:30:57
        Issue 30                                                                                 Safer, better, easier | World of Bosch | 19

        Bosch Cordless ART 23 and
        ART 26 Li grass trimmer
        Weighing less than 2.5kg, these
        new grass trimmers are among the
        lightest on the market. Fitted with a
        unique plastic blade cutting system,
        the new ART Li grass trimmers have
        equal cutting performance to that of
        conventional corded tools. The ART
        26 Li can trim up to 1000m of lawn
        edge (the equivalent of three football
        pitches) on just one battery charge.
           With a telescopic shaft and 90º
        rotating head the user can either trim
        lawn edges vertically, or under bushes
        and benches horizontally, making it
        ideal for all types of gardens.




        Skil builds on the range with
        new professional mixer
        Built to meet the demands of the construction professional, the new Skil Power Tools 1610 universal 110V mixer
        delivers effective mixing of all kinds of building and decorating materials including mortars, plasters and paints.

        Powerful enough for the professional          work with. The variable speed control        universal mixing paddle and there are
        or serious DIY-er, the Skil 1610 is           is conveniently mounted on the on/           two additional mixing heads available
        designed for durability and safe              off trigger, allowing the right speed to     for different materials such as liquid
        operation, with a rugged aluminum             be quickly selected for every mixing         and fibrous materials like paint and
        gear housing to protect against harsh         job: slow for heavy materials like           ready-mixed mortars.
        working conditions and a D-grip and           bricklayer’s mortar and cement, or
        additional support grip to make the           fast for liquids such as paints. The
        tool both comfortable and secure to           mixer is supplied with a high quality

           Also in the range
                                                                                                                           The rugged
            Safety and Practicality built in:                                                                              yet ergonomic
            For really heavy workloads, Skil offers                                                                        design of the new
            a 240 Volt version of the 1610 mixer                                                                           Skil 1610 110
            with a powerful 1,000 Watt motor.
                                                                                                                           Volt universal
                                                                                                                           mixer provides
                                                                                                                           powerful,
                                                                                                                           durable and safe
                                                                                                                           operation for the
                                                                                                                           professional or
                                                                                                                           serious DIY-er.




WOB no.31.indd 19                                                                                                                            28/4/08 17:31:07
         20 | World of Bosch | Safer, better, easier                                                                          Issue 30


         Bosch selected for African Cup of Nations
         Bosch Security Systems played a central role in the 26th Africa Cup of Nations football
         which was staged in Ghana in January and February, culminating in a thrilling clash between
         defending champions Egypt and four-time winners Cameroon in the capital Accra.


         With VIPs at the pitchside, including         each of the smaller grounds.             monitored over the internet by any
         Ghana’s President, John Agyekum                  The Bosch Dinion cameras              one of a number of local and remote
         Kuffuor, and FIFA President, Sepp             specified were ideally suited to         monitoring control rooms, the system
         Blatter, and a global television              this application, as they produce        was one of the most sophisticated
         audience watching soccer superstars           extremely sharp and detailed images      in Africa.
         racking up some 99 goals in 32                even in poor lighting conditions, such
         matches at different stadiums,                as in the car parks and along access
         security was understandably a                 roads. The system also incorporated
         key concern for the tournament                Bosch advanced digital encoding
         organisers.                                   technology, digital image recording
            Having previously worked on                and digital storage equipment to
         security for the celebration of 50            manage images.
         years of independence in June                    With Sicura’s software enabling
         2007, Bosch Security Systems were             the cameras to be networked and
         once again approached to provide
         the necessary infrastructure in
         partnership with UK based Sicura
         Systems Ltd and Pro Security
         Ghana Ltd.
            This latest project saw the
         equipment configured in the UK prior
         to being shipped and installed by Pro
         Security Ghana at four purpose-built
         stadiums around Ghana. The two
         showcase stadia, the Ohen Djan in
         Accra and the Baba Yara in Kamasi,
         had 80 Bosch CCTV cameras installed,
         with a further 20 cameras going into




WOB no.31.indd 20                                                                                                               28/4/08 17:31:09
        Issue 30                                                                                    Marketing Matters | World of Bosch | 21


        Win with the new Bosch
        ‘All Around You’ campaign
        With our slogan, ‘Invented for life’, it’s no surprise that Bosch innovations are contributing to many aspects of life.
        From high-tech safety systems in your car to ultra-efficient washing machines and hydraulic drives powering the
        London Eye, Bosch products are ‘all around you’ and this is the title of our new UK-wide publicity campaign.

        The campaign highlights the top               staggering £8,000 worth of innovative
        quality products manufactured by              Bosch products for their home.
        Bosch in a wide range of consumer                Go to www.bosch.co.uk/
        and industrial areas. There are nine          allaroundyou, take a look at the
        product areas represented, with               innovations from Bosch and then
        brands involved in the campaign               answer two simple questions before
        including Bosch; Worcester, Bosch             entering your details. As well as the
        Group; Bosch Rexroth and Blaupunkt.           Grand Prize of £8,000 worth of Bosch
           As part of the campaign, you               products for your home, drawn in
        have a great chance to win a host of          December 2008, there will be a series
        innovations in our 2008 Big Bosch             of monthly draws to win top quality
        Home Prize Draw, which opened on              products as listed below.
        1st April. There is a range of fantastic
        prizes from the Bosch brands
        involved, including the latest washing           Information
        machine, high quality power tools,               The ‘All Around You’ campaign launched on 01.04.2008 . As well as the online prize
        or perhaps £250 off your Bosch Car               draw, look out for the scratch card games available at various Bosch and Worcester,
        Service bill.                                    Bosch Group, trade shows and exhibitions around the country.
           Plus, one lucky entrant will win a



                                                                                      Prizes!

                                                                                      Top Prize: The Big Bosch Home Prize

                                                                                      u   £8,000 worth of Bosch products for your home


                                                                                      Monthly Prizes:


                                                                                      u   Blaupunkt TravelPilot Lucca 3.5 Edition
                                                                                          satellite navigation unit
                                                                                      u   Logixx 8 washing machine
                                                                                      u   Exxcel dishwasher
                                                                                      u   Rotak 37-LI cordless lawnmower
                                                                                      u   Bosch Car Service worth £250
                                                                                      u   GSB36V-LI Professional hammer drill
                                                                                      u   £500 voucher towards the installation u
                                                                                          of the Bosch Easy Series Home     security system
                                                                                      u   DIY multi-purpose power tool – the All Rounder



                                                                                      Go to www.bosch.co.uk/allaroundyou
                                                                                      to see the campaign and enter
                                                                                      the prize draw!


                                                                                      Note: For 18+ only. Employees and their families
                                                                                      of the Bosch Group in the UK (including BSH Home
           Alternator; Lucca 3.5 Edition; GKS36V LI; DIY power tool PSR 14.4V         Appliances Ltd), their agents or anyone professionally
           LI-2; mechanical timer of Worcester Greenstar boiler; London Eye,          connected with the promotion are not eligible to
           parts supplied by Bosch Rexroth; Security Systems camera lens;             participate in the prize draw.
           WAS32466GB washing machine; Rotak 37-LI lawnmower                          Terms and conditions apply          Closes 31.12.2008




WOB no.31.indd 21                                                                                                                              28/4/08 17:31:11
         22 | World of Bosch | Marketing Matters                                                        Issue 30


         Publicity campaign drives message home
         Throughout December, stories of happy customers who had installed Worcester Bosch Group’s
         Greenskies solar water heating systems or Greenstore ground source heat pumps featured
         prominently in some of the UK’s most well-read national newspapers including the Daily Mail,
         The Guardian and the Daily Telegraph – that’s a total circulation of well over 10 million!

         Ten features appeared in total, with       Each story was researched carefully,
         five devoted to solar case study           with the customers being interviewed
         stories and five for ground source         extensively to ensure that the story
         heat pumps. The stories focused on         was correct. The team at Worcester
         the key messages of easy installation,     were heartened to find that everyone
         low running costs, the grants available    who was interviewed was delighted
         from Worcester and of course, the          with their Worcester installation and
         reduced impact on the environment.         had been recommending it to their
         The case study stories covered a wide      friends and family.
         variety of situations, ranging from           Since December, Worcester’s call
         a large family with six children to a      centre has taken many calls from
         couple who installed a ground source       readers keen to find a Worcester
         heat pump after the children had           accredited installer in their area and
         left home.                                 to discuss their options further.




         Worcester
         warms up the
         crowd
         Supporting your local team in the
         depths of winter can be testing, even
         on winning days, so Worcester’s
         promotional campaign came as a
         much needed relief this winter.

         As Worcester are the ‘back of shirt’
         sponsors of Worcester Warriors who
         are in the Guinness, it was fitting that
         lucky spectators at famous rugby
         clubs such as Saracens, Harlequins
         and London Irish should find house
         shaped re-usable Worcester branded
         hand warmers on their seats to keep
         them warm.
            Bearing the Worcester logo and
         web address, the house shaped
         warmers were an innovative idea
         devised by the Worcester Team to
         help to communicate brand values
         to an appreciative audience. They
         served to complement outdoor
         advertising booked into premiership
         Rugby stadiums across the country
         and encouraged consumers to engage
         more fully with the brand.




WOB no.31.indd 22                                                                                         28/4/08 17:31:14
        Issue 30                                                                                                                                                               Marketing Matters | World of Bosch | 23


        Stunning animal campaign
        boosts interest in Bosch
        This is the latest stunning creative in our Household Appliances Division’s hugely successful ‘animal’
        series of advertising currently appearing in home interest magazines, national
        newspapers and supplements.

        The campaign marks a shift away
        from the traditional presentation
        of domestic appliance technology.
                                                    Less Water
                                                    When it comes to managing scarce resources, Bosch leads the way.
        Instead, each of the eight ads
        highlights a Bosch appliance with an
        animal whose characteristics can be
        clearly associated with the product.
        For example, a cheetah represents
        speedy washing cycles, a penguin
        is the emblem of Bosch’s frost-free
        refrigeration and a green frog is the
        symbol for Bosch’s commitment to the
        environment.
            The campaign regularly reaches an
        audience of over 5 million potential        Trust your instincts, a Bosch dishwasher uses as little as 9 litres, a lot less water than washing up by hand – saving
                                                    as much as 50 litres for a similar load. They’re more hygienic too, reaching temperatures of up to 75°C. And because
                                                    they take up to 12 place settings, including dirty pots & pans, you can do a days washing up in one go, leaving you with


        customers and has already yielded
                                                    free time on your hands, not dirty suds. Designed to perform, built to last.




        excellent results, including a 5%           For your brochure call 0870 727 0446 or visit www.boschappliances.co.uk




        increase in brand awareness as
        well as a big increase in brochure       significant increase in consumers’                                                                                            www.boschappliances.co.uk/trade
        requests. Our research also shows        perception of Bosch as a caring brand.                                                                                        The slogans “Trust Your Instincts”
        that customers, even those with no          Matching retail signs will help                                                                                            and “Designed to perform”, “Built to
        current interest in buying a domestic    drive sales on the shop floor, guiding                                                                                        Last” will remain characteristics of
        appliance, have found the ads very       customers through the features and                                                                                            the campaign, which will see more
        arresting, and an interesting by-        benefits of each appliance. You can                                                                                           equally fresh and challenging ideas in
        product of the campaign has been a       see our in-store displays at                                                                                                  the future.




        Learn new skils at
        the Homebuilding
        & Renovating Show
        Skil Power Tools displayed and demonstrated with big sucess a range of tools
        at the National Homebuilding & Renovating Show at the NEC from 10 to 13
        April. Visitors had the chance to experience the quality and innovation that
        runs through the Skil brand for themselves, while experts were on hand to give
        demonstrations and answer questions. Tools on show included 110V and 240V
        Circular Saws, a 1,050W Reciprocating Saw, a 2,000W Large Angle Grinder and
        paint and plaster Mixers in both 110V and 240V versions.

        Now in its sixteenth year and            remodelling a home or simply aiming
        attracting almost 50,000 visitors        to integrate the latest technology, the
        over four days, the 2008 National        National Homebuilding & Renovating
        Homebuilding & Renovating                Show provided the right products,
        Show was a ‘must visit’ event for        services, advice and inspiration. For
        anyone interested in housing             more information, visit http://www.
        projects. Whether building a home        homebuildingshow.co.uk/national/
        from scratch, a major extension,         national.aspx




WOB no.31.indd 23                                                                                                                                                                                                  28/4/08 17:31:18
         24 | World of Bosch | Marketing Matters


         Blaupunkt show the way at CAR Expo 2008
         Blaupunkt recently gave a huge welcome to about 1000 dealers at the mobile electronics
         trade show, CAR Expo 2008, at Stoneleigh Park, near Coventry, in February.

            With an impressive stand,                  Alongside the new navigation units,
         Blaupunkt made a huge impact,              Blaupunkt launched their 2008 car
         receiving compliments from dealers         radio range, including the Hamburg
         who were impressed with Blaupunkt’s        MP68 and the London MP48. The
         commitment to the show.                    premium Hamburg MP68 has an
            Among the new products in the           integrated Bluetooth wireless module
         Blaupunkt showcase was the new             for easy hands-free integration with
         portable navigation device, the            a mobile phone, plus an MP3 decoder
         TravelPilot 100,the answer for the         and easy operation menu for external
         motorists wanting a simple, straight       devices connected via the USB or
         forward, accurate and portable             Aux-input connections.
         navigation system. It is easy to use          The mid-range MP48 Radio/
         with a clear and easy to read 3.5’’        CD player is able to playback both
         display screen and a number of             commercial CDs and CD-R/RWs with
         useful driver assistance functions         compressed MP3 files or Windows
         including accurate visual and acoustic     audio files in WMA format. A front
         route guidance, speed limit warning,       Aux-input also makes it possible
         automatic day/night switch and error       to easily connect external music
         tolerant name input. Simplicity is the     sources, while additional inputs on
         key to this unit with no entertainment     the rear panel allow the connection of
         features or TMC.                           an iPod or a Bluetooth mobile phone.




         A moment of piece and quiet at the NEC
         Shows are always a busy time for the press; too much to do, too many people to meet and too many
         stands to visit! No more so than at the National Boat, Caravan & Outdoor Show 2008 at Birmingham’s
         vast NEC, so Blaupunkt created a hospitality suite where journalists, especially on the press day,
         could take a moment out from walking the isles to rest and refuel, and to prepare their articles.

            The suite was equipped with                Also on show were two highlights      play commercial CDs as well as CD-R/
         computer facilities and wireless           from the 2008 in-car entertainment       RWs with compressed MP3 files or
         internet access to allow writers to file   range the Hamburg MP68 and London        Windows audio files in WMA format.
         stories there and then. Journalists and    MP48. The innovative Hamburg MP68        A front Aux-input allows for easy
         fellow exhibitors were invited to take     radio meets the highest demands          connection to external music sources
         advantage of relaxing, talking through     in terms of reception quality, MP3       and additional inputs on the rear
         the Show’s highlights or just having a     decoder technology, USB and Aux-in       panel allow the connection of an iPod
         drink and a buffet lunch. Meanwhile,       connection options and integrated        or a Bluetooth mobile phone.
         the Blaupunkt team offered                 Bluetooth wireless mobile phone             As a special incentive, visitors
         demonstrations of the latest additions     connectivity for instant recognition     were invited to enter a prize draw
         to the range, including the three          and easy hands-free operation.           for a high-end Blaupunkt Lucca 5.3
         exciting Lucca portable navigation            The London MP48 Radio/CD              portable satellite navigation unit.
         assistants and the TravelPilot 100         provides excellent reception and
         Pure navigation device.                    sound quality, whilst the CD-drive can




WOB no.31.indd 24                                                                                                              28/4/08 17:31:24
                                                                                          Marketing Matters | World of Bosch | 25




        Dremel goes to the races
        Silverstone race circuit played host to the first ever Formula Dremel Challenge last November. 250 hobbyists and
        local press competition finalists made their way to Silverstone to compete for the grand prize of two VIP tickets to
        the 2008 Monaco Grand Prix.

        Readers of over 150 regional and         Winklehock, and TV Star from Red         letters and emails from people that
        specialist hobbyist publications were    Dwarf and Massive Machines               had enjoyed the day and hoped that
        asked to design and build a racing car   Chris Barrie.                            the competition would be repeated
        from Dremel pine Derby Car Kits.            As well as the judging criteria,      in 2008.
        The best cars from each category         points were awarded from a series           Plans for the Second Formula
        were chosen to compete at the finals     of knock out races and there were a      Dremel Challenge have yet to be
        at Silverstone race track for the        number of workstations equipped          released but the success of this
        grand prize.                             with Dremel tools for competitors to     event is sure to secure the future of
           The cars were judged on general       make last minute changes to              this competition.
        aesthetics and compliance to the         their cars.
        design guidelines. The judges were          Finalists were also given lunch and
        also asked to choose cars they felt a    there was a large 8 lane scalextric
        Formula 1 or celebrity driver would      track, 8 Ferrari simulators, a Spyker
        most like to drive.                      F1 car, remote control cars and the
            The judging panel consisted of the   Lotus Exige experience to keep
        former Dremel Brand Manager, Paul        everyone entertained throughout
        Gemmell, Deputy Editor from Auto         the day.
        Express, Simon McBride, Test driver      The event was an incredible success
        from the Spyker F1 team, Markus          and Dremel received numerous




WOB no.31.indd 25                                                                                                             28/4/08 17:31:28
         26 | World of Bosch | Quality Recognised                                                                                    Issue 30


         Double success for
         Automotive Aftermarket
         at Magazine Awards
         Bosch has been awarded Supplier of the Year 2008 by automotive aftermarket
         trade journal, CAT Magazine. The CAT awards are directly founded on votes by
         readers and, in a crowded and competitive marketplace, Bosch picked up over
         a quarter of all votes – nearly double the number of the runner up.

         The awards also named East London                Mr Kyriacos also expressed his
                                                                                                   Pictured above: Lazarus Kyriacos (left),
         Garage Independent Garage of the              delight at receiving a Quality Audit
                                                                                                   Operations Manager, East London Garage
         Year 2008. East London Garage is              Certificate and bottle of champagne
                                                                                                   and Olaf Schuette, Marketing Manager,
         member of the Bosch Car Service               from Howard Price (Bosch Technical          Robert Bosch Automotive Aftermarket
         network and Garage Principal Jack             Services Manager) at the Bosch Car          with their CAT Magazine Awards.
         Kyriacos explained how a customer             Service conference in Guildford.
         focus has driven his success: “We             ‘The best kind of recognition is
                                                                                                   Information
         know there are many good garages              recognition from the network,
         out there, all of which deserve               and this was a very special                 CAT Magazine is a well established
         recognition but the main way that             award for us.’ The Bosch Car Service        monthly business publication,
         we measure success is through                 network includes 400 independent            dedicated to owners/managers of
         our customer retention rate. In the           garages. To find your nearest Bosch         MOT-accredited independent garages,
                                                                                                   motor factors and accessory retailers.
         past year we have had over 90% of             Car Service Centre, visit :
                                                                                                   It has a circulation of 17,000 copies.
         customers staying with us.                    www.boschservice.co.uk



         KTS 200 is tops for garage professionals
         Launched last Summer, the KTS 200 slotted in at entry level within the Bosch diagnostic tester
         range and immediately caused a stir, winning the Diagnostic Tool of the Year award from
         Professional Motor Mechanic magazine – the technician’s favourite.

                                                       Commenting on the award, Barrie
                                                       Flemming, Product Manager for
                                                       Garage Equipment, said:
                                                           “The KTS 200 is excellent either as
                                                       an initial examination tool for busy
                                                       garages or as a cost-effective tool for
                                                       anyone taking their first steps into
                                                       diagnostics. The KTS 200 has proved a
                                                       hit with everyone who has tried it out
                                                       for 3 simple reasons: It is inexpensive,
            Richard Bowler (Left) presents Barrie      it’s a true all-rounder and it’s a doddle
            Flemming (Right) with the award for        to use.”
            Best Diagnostic Tool 2007 for the KTS
                                                           Typical tasks where the KTS 200
            200, noted for its all-round capability.
                                                       excels are resetting service intervals,
                                                       oil change, tyre change, headlamp
                                                       service, air conditioning service,
                                                       brakes service, initialising sensors
                                                       after chassis examination, installation
                                                       of accessories (towbars, In-Car
                                                       entertainment, navigation systems,
                                                       etc).
                                                       The new KTS 200




WOB no.31.indd 26                                                                                                                       28/4/08 17:31:31
        Issue 30                                                                             Robert Bosch Stiftung | World of Bosch | 27


        A founding father                                                                        Bosch Group structure:

        of the corporate                                                                         Automotive Technology
                                                                                                 Gasoline Systems (GS)

        philanthropic principal                                                                  Lambda sensors, petrol direct injection.
                                                                                                 The Bosch Security Systems stand at
                                                                                                 Diesel Systems (DS)
                                                                                                                featured a purpose-built
                                                                                                 IFSEC 2007unit Injectors.
                                                                                                 Common rail,
        Robert Bosch wanted his legacy to live on, not only through the Bosch                    demonstration suite, which provide
        Group, but also through charitable endeavours, making him a founding                     Chassis Systems Control (CC)
                                                                                                 an excellent facility for explaining and
        father of the corporate philanthropic principal.                                         Antilock Braking Systems (ABS), Traction
                                                                                                 demonstrating sophisticated Bosch
                                                                                                 Control Systems visitors during the four
                                                                                                 technology to (TCS), Electronic Stability
           Since it’s beginning over forty          Long before the foundation was               Program (ESP®), Sensors.
                                                                                                 days of the show.
        years ago, in 1964, the Robert              established he promoted peaceful
        Bosch Stiftung GmbH has become              coexistence and mutually fruitful
                                                                                                    The division reported an
                                                                                                 Chassis Systems Brakes (CB)excellent
                                                                                                 Hydraulic braking technologies on
                                                                                                 response to itssystems and components,
        one of the major German non-profit          dialogue between Germany and
                                                                                                 display, which drew numerous
                                                                                                 Automated Parking Brake (APB),
        charitable foundations. It holds            other nations. Following Robert
                                                                                                 Brake-assistance systems.
                                                                                                 enquiries from a cross-section of high
        92% of the company’s capital stock.         Bosch’s legacy, one important
                                                                                                 quality installers, consultants, and
                                                                                                 Electrical Drives (ED)
        Fostering the beliefs and social            focus of the Robert Bosch Stiftung
                                                                                                 end-users interested in Bosch’s latest
                                                                                                 Wiper systems, climate control, electrical motors.
        endeavours of its founder, Robert           today is strengthening Europe and
                                                                                                 CCTV, intruder and communications
        Bosch, the foundation has devoted           promoting the European identity.             Starters The extensive (SG)
                                                                                                 systems.and Generatorsproduct
        almost €800 million to projects             Together with various partners               Starters and Alternators.
                                                                                                 range included the new generation
        aimed at nurturing international            from Belgium, the UK, Italy, Sweden,
                                                                                                 Autodome modular camera, which
                                                                                                 Car Multimedia (CM)
        understanding, education and health.        Portugal and other countries, the
                                                                                                 proved extremely popular both with
                                                                                                 Advanced in-car navigation and entertainment.
           The Robert Bosch Stiftung                foundation supports a project called
                                                                                                 installers and users.
        initiates and fulfils a range of            ‘European Citizens’ Consultations            Automotive Electronics (AE)
                                                                                                    Jeremy Hockham of Bosch Security
        projects each year but also provides        – Making your voice heard’                   Sensors, steering technology, airbags,
                                                                                                 Systems said: “2007 has been the
        grants, enabling third parties to           (http://www.european-citizens-               semi conductors.
                                                                                                 best IFSEC for Bosch in recent years.
        develop their own initiatives. The          consultations.eu/). This ambitious
                                                                                                 Automotive Aftermarket (AA)
                                                                                                 Through the many meetings at the
        goals have always been to address           project encourages and enables               Diagnostics,
                                                                                                 show, withbatteries, wiper blades, system
        social challenges, provide ideas and        citizens of all EU member states to          products.
                                                                                                 existing and new customers, we were
        concepts for solutions to problems          actively participate in the debate on
                                                                                                 able to build on the work we have
        and to set examples of good practice.       the future of Europe.                        Consumer Goods/
                                                                                                 done to explain the benefits
                                                       Further information on the
        Encouraging international dialogue                                                       Building Technology
                                                                                                 of working with Bosch, and our
                                                    Robert Bosch Stiftung can be found
           Robert Bosch strongly believed
                                                    at: www.bosch-stiftung.de                    Power Tools
        in international understanding.
                                                                                                 Professional and DIY power tools, industrial
                                                                                                 measuring equipment.

                                                                                                 Bosch Lawn and Garden
                                                                                                 Lawn and garden product manufacturer.

                                                                                                 Thermotechnology
                                                                                                 Domestic and commercial solutions for heating
                                                                                                 and hot water.

                                                                                                 Domestic Appliances
                                                                                                 Refrigerators and freezers, cookers, washing
                                                                                                 machines, dishwashers.

                                                                                                 Security Technology
                                                                                                 CCTV, intrusion systems, public address,
                                                                                                 congress and IP solutions.


                                                                                                 Industrial Technology
                                                                                                 Automation Technology
                                                                                                 Industrial hydraulics, pneumatics, assembly
                                                                                                 technology, linear motion technology,
                                                                                                 electrical motors (drives and controls).
            ‘Ties to Denham’
                                                                                                 Packaging Technology
            Dr. Kurt Liedtke, former Managing Director of Robert Bosch Limited UK, was
                                                                                                 Pharmaceutical, food, confectionery
            elected Chairman of the Board of Trustees of Robert Bosch Stiftung GmbH on 1st
            October 2007. The cosmopolitan Liedtke has been with the company since 1977,
            working on four continents for Bosch, including the UK at Denham from 1989 to
            1996. From 2002 to 2005 he was Member of the Board of Management
            of Robert Bosch GmbH.




WOB no.31.indd 27                                                                                                                               28/4/08 17:31:35
             28 | World of Bosch | News                                                                                                                                                            Issue 30


             World of Bosch
             World of Bosch is the official magazine                                         Communications Department,
             of Bosch in the UK, and aims to provide                                         Robert Bosch Limited,
             regular, informative news about the                                             PO Box 98, Uxbridge,
             activities of Bosch and its divisions                                           Middlesex. UB9 5HN
             and companies.
                                                                                             Telephone:                   01895 838541
             All correspondence relating to World                                            Fax:                         01895 839108
             of Bosch should be addressed to:                                                Internet:                    www.bosch.co.uk




                                                                                                                                                              Websites
                                                                                                                                                              www.bosch.co.uk
  Bosch Sites
                                                                                                                                                                                Official website
                                                                                                                                                                                of Bosch
                                                                                                                                                                                in the UK


                                                                                                           Bosch Rexroth                                      www.bosch.ie
                                                                                                           Glenrothes
                                                                                                                                                                                Official website
                                                                                                                                                                                of Bosch
                                                                                                                                                                                in Ireland
                                                                                                          Live Devices
                                                                                                          York
                                                               Bosch
                                                               Packing Technology                              Beissbarth UK
                                                               Derby                                           Nottingham


                                                                                                                                  Bosch Lawn
                                                                                                                                                              For more information
                                                                                                                                  and Garden
                                                                                                                                  Stowmarket
                                                                                                                                                                                Full details of the
                                                                                                                                                                                structure of the Bosch
                             BBT Thermotechnology                                                                                                                               Group are included in the
                             Worcester / Clay-Cross                                                                                                                             FREE booklet, ‘Bosch in
                                                                                                                                                                                the UK’. If you would like a
                                                                                                                 Bosch Rexroth
                                                                                                                                                                                copy please contact:
                                                                                                                 Oil Control
                             Bosch Security Systems                                                              Coventry                                                       Communications
                             Liverpool                                                                                                                                          Department, Robert
                                                                                                                        Bosch                                                   Bosch Ltd, Denham, UK

                             Telex Communications                                                                       Rexroth
                             Manchester                                                                                 St. Neots
                                                                                                                                                              Bosch Annual report
                             Telex Communications
                             Kidderminster

                             ETAS Group
                             Burton-on-Trent                                                                                                                                    If you would like a                      cop
                                                                                                                                                                                please contact:
 Origo Distribution
 Suppliers of automotive                                                                                                                                                        Communications
 aftermarket equipment,                                                                                                                                                         Department, Robert
 power tools, household                                                                                                                                                         Bosch Ltd, Denham, UK
 appliances and Blaupunkt                                                                                               Telex Communications
 Dublin                                                                                                                 Mitcham
                                                                                                                                                              CSR report

 Bosch                                                                                                               Robert Bosch Ltd
                                                                                 BSH
 Alternator production plant                                                                                         Distribution and Sales
                                                                                 Milton Keynes
 Cardiff                                                                                                             Robert Bosch Finance plc
                                                                                                                                                                                If you would like a                      cop
                                                                                                                     Bosch Lawn & Garden
 ZF LenkSysteme                                                                                                                                                                 please contact:
 Gwent                                                                                                               Bosch Security Systems
                                                                    Bosch Rexroth                                                                                               Communications
                                                                    Cirencester                                      Denham                                                     Department, Robert
                                                                                                                                                                                Bosch Ltd, Denham, UK

  c Robert Bosch Ltd 2007 - This publication is printed on environmentally friendly paper   Design & artwork by Bosch Design Studio – www.boschdesign.co.uk




WOB no.31.indd 28                                                                                                                                                                                     28/4/08 17:31:46

				
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