TWITTER The American Red Cross and The Travel Channel The American Red Cross The American Red Cross is the nation’s most well known and respected emergency response organization. The foundation of the American Red Cross is community involvement and volunteerism. They are volunteer led and community funded. The ARC has trained 12 million people in emergency response and lifesaving skills. They use Twitter very effectively to communicate their messages to the general public, as well as, the individual communities they are currently involved with. The ARC uses Twitter to generate donations, communicate with people currently affected by disaster, relay information, provide helpful tips on how to avoid disaster, thank current donors and for status updates on current disaster relief. http://twitter.com/redcross Posts photos taken • Photos just in from relief efforts in Yazoo City, during disaster MS:http://newsroom.redcross.org/2010/04/26/photos-yazoo-city- ms/ relief efforts • We're monitoring flooding and tornadoes again. Don't drive through Tips on how to flood waters and in case of tornadoes, go lowest level, interior room. • NOAA warns of high risk for severe wx today in KS, OK, TX, avoid disaster MO.http://bit.ly/E1vHK. Make sure u know what to do [PDF]http://bit.ly/a49fJG Status updates on • The Red Cross opened 14 shelters in Tennessee last night for flooding current disaster situation. More than 400 people spent the night. • 10,000+ bulk items distributed & 42,000+ meals served in MS,TN, relief and AL these last couple weeks. More: http://bit.ly/9Is2i4 • Help those affected yest. by tornadoes in OK & countless others still recovering frm southern floods: txt REDCROSS to 90999. How to make a donation • You can text REDCROSS to 90999 to donate $10 to our Disaster Relief Fund for people affected by disasters like recent floods and tornadoes • Thanks to @Lowes and thanks to YOU for supporting people affected by recent disasters. RT @Lowes: donated 50K to help flood victims. Show appreciation for • RT @laughingloud: @PizzaHut is churning out 1000s of pizzas today current donors for @RedCross feeding trucks to hard-hit areas outside Nashville. Give specific “on the ground” ARC workers • We're continuing to help communities affected by flooding in TN. RC twitter for people to workers @colind15 & @LaughingLoud are updating frm the ground. contact directly for information in a disaster The American Red Cross use of Twitter is consistent with their culture of community involvement, help in times of disaster and preparedness. The information and links they provide through Twitter are invaluable especially to someone experiencing a disaster. Their Twitter will continue to be successful and helpful to the communities they serve. The Travel Channel The Travel Channel is a cable television channel originally started by TransWorld airlines in 1987. The channel is dedicated to all things relative to travel and leisure. The programming includes shows where hosts visit various places around the world (Samantha Brown), haunted locations (Ghost Adventure), foods in other cultures around the world (Bizarre Foods), as well as, various cities throughout the U.S. (Man vs Food) and how-to shows (Madadventures). The Travel Channel’s use of Twitter is first and foremost self-promotion, however, they also use Twitter to make travel suggestions, thank loyal TTC Twitter followers, respond to specific tweet requests and promote disaster relief and community awareness. http://twitter.com/travelchannel • How about some deep fried bacon for your Monday Promotion and morning?http://ow.ly/1M5zP. Be sure to watch @BizarreFoods tonight at 10 E/P. Advertising • Are you tuning in for the all-new episode of Dhani Tackles the Globe? It's coming up on @TravelChannel!http://ow.ly/i/1BPG • Looking to spend more time outdoors on your next vacation? Check Travel out this slideshow of the Best Hiking Vacations on our site:... • Heading to the Jersey Shore this summer? Check out @SamOnTravel's Suggestions Top 5 Moments from her trip there before you go: http://bit.ly/c1Sv9X. Thanking loyal • Thanks for the #FollowFriday mentions! @teentraveltalk, Travel Channel @logancountyohio, @linds_ae, @FriendlyPlanet, @tourspot, @justUTA, Tweet followers Repond • @ladybugrn06 I love Ocracoke Island! Did you see any of the plays while you were there? to specific • @newtoy51 thanks! What are your favorite shows? • @nathanmacdonald we actually don't have a travel tweets guide for Tallahassee! Sorry about that, but good luck with your move. Promote • GAC along w/ Brad Paisley, Keith Urban & more plan LIVE benefit concert to help Nashville-area disaster flood victims. Details:http://ow.ly/1KmYN • Tune-in to GAC in 30 minutes for the LIVE concert benefit for the Nashville-area flood victims. Details relief & donations at:http://ow.ly/1KINy The Travel Channel’s Twitter is very impressive. They utilize it mostly for promoting their own programming which works very well. I found myself wanting to tune in to several of the shows they would tweet to send reminders about. More importantly….they constantly interact with people visiting their site. Every question gets an answer from someone at the Travel Channel. I tweeted asking them for travel guides to Rome, Florence and Venice since I will spending several weeks there this summer. Within a few hours they tweeted back what I needed to do to obtain these guides and included the link. Besides providing useful information for travel the site is sustainable because it’s very personal. People will continue to visit and tweet because TCC has made their Twitter so user friendly, interactive and informative.