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					TWITTER


  The American Red Cross
  and
  The Travel Channel
The American Red Cross

The American Red Cross is the nation’s most well known
    and respected emergency response organization.
       The foundation of the American Red Cross is
   community involvement and volunteerism. They are
   volunteer led and community funded. The ARC has
    trained 12 million people in emergency response
                   and lifesaving skills.
They use Twitter very effectively to communicate their
     messages to the general public, as well as, the
   individual communities they are currently involved
   with. The ARC uses Twitter to generate donations,
     communicate with people currently affected by
   disaster, relay information, provide helpful tips on
  how to avoid disaster, thank current donors and for
        status updates on current disaster relief.
              http://twitter.com/redcross
Posts photos taken   • Photos just in from relief efforts in Yazoo City,
 during disaster       MS:http://newsroom.redcross.org/2010/04/26/photos-yazoo-city-
                       ms/
  relief efforts

                     • We're monitoring flooding and tornadoes again. Don't drive through
 Tips on how to        flood waters and in case of tornadoes, go lowest level, interior room.
                     • NOAA warns of high risk for severe wx today in KS, OK, TX,
 avoid disaster        MO.http://bit.ly/E1vHK. Make sure u know what to do
                       [PDF]http://bit.ly/a49fJG



Status updates on    • The Red Cross opened 14 shelters in Tennessee last night for flooding
 current disaster      situation. More than 400 people spent the night.
                     • 10,000+ bulk items distributed & 42,000+ meals served in MS,TN,
      relief           and AL these last couple weeks. More: http://bit.ly/9Is2i4
                            • Help those affected yest. by tornadoes in OK & countless others still
                              recovering frm southern floods: txt REDCROSS to 90999.
How to make a donation      • You can text REDCROSS to 90999 to donate $10 to our Disaster
                              Relief Fund for people affected by disasters like recent floods and
                              tornadoes



                            • Thanks to @Lowes and thanks to YOU for supporting people affected
                              by recent disasters. RT @Lowes: donated 50K to help flood victims.
 Show appreciation for      • RT @laughingloud: @PizzaHut is churning out 1000s of pizzas today
    current donors            for @RedCross feeding trucks to hard-hit areas outside Nashville.



  Give specific “on the
  ground” ARC workers       • We're continuing to help communities affected by flooding in TN. RC
  twitter for people to       workers @colind15 & @LaughingLoud are updating frm the ground.
   contact directly for
information in a disaster
   The American Red Cross use of Twitter is consistent
    with their culture of community involvement, help in
    times of disaster and preparedness. The
    information and links they provide through Twitter
    are invaluable especially to someone experiencing
    a disaster. Their Twitter will continue to be
    successful and helpful to the communities they serve.
The Travel Channel

The Travel Channel is a cable television channel originally
  started by TransWorld airlines in 1987. The channel is
    dedicated to all things relative to travel and leisure.
     The programming includes shows where hosts visit
    various places around the world (Samantha Brown),
    haunted locations (Ghost Adventure), foods in other
   cultures around the world (Bizarre Foods), as well as,
    various cities throughout the U.S. (Man vs Food) and
               how-to shows (Madadventures).
  The Travel Channel’s use of Twitter is first and
  foremost self-promotion, however, they also use
 Twitter to make travel suggestions, thank loyal TTC
Twitter followers, respond to specific tweet requests
     and promote disaster relief and community
                      awareness.
         http://twitter.com/travelchannel
                  • How about some deep fried bacon for your Monday
Promotion and       morning?http://ow.ly/1M5zP. Be sure to watch
                    @BizarreFoods tonight at 10 E/P.
 Advertising      • Are you tuning in for the all-new episode of Dhani Tackles the Globe?
                    It's coming up on @TravelChannel!http://ow.ly/i/1BPG



                  • Looking to spend more time outdoors on your next vacation? Check
   Travel           out this slideshow of the Best Hiking Vacations on our site:...
                  • Heading to the Jersey Shore this summer? Check out @SamOnTravel's
 Suggestions        Top 5 Moments from her trip there before you
                    go: http://bit.ly/c1Sv9X.



 Thanking loyal   • Thanks for the #FollowFriday mentions! @teentraveltalk,
Travel Channel      @logancountyohio, @linds_ae, @FriendlyPlanet, @tourspot,
                    @justUTA,

Tweet followers
 Repond       • @ladybugrn06 I love Ocracoke Island! Did you see
                any of the plays while you were there?

to specific   • @newtoy51 thanks! What are your favorite shows?
              • @nathanmacdonald we actually don't have a travel

  tweets        guide for Tallahassee! Sorry about that, but good
                luck with your move.




Promote       • GAC along w/ Brad Paisley, Keith Urban & more
                plan LIVE benefit concert to help Nashville-area
disaster        flood victims. Details:http://ow.ly/1KmYN
              • Tune-in to GAC in 30 minutes for the LIVE concert
                benefit for the Nashville-area flood victims. Details
 relief         & donations at:http://ow.ly/1KINy
The Travel Channel’s Twitter is very impressive. They utilize it mostly for
    promoting their own programming which works very well. I found
  myself wanting to tune in to several of the shows they would tweet to
   send reminders about. More importantly….they constantly interact
    with people visiting their site. Every question gets an answer from
     someone at the Travel Channel. I tweeted asking them for travel
     guides to Rome, Florence and Venice since I will spending several
     weeks there this summer. Within a few hours they tweeted back
    what I needed to do to obtain these guides and included the link.
   Besides providing useful information for travel the site is sustainable
     because it’s very personal. People will continue to visit and tweet
   because TCC has made their Twitter so user friendly, interactive and
                                  informative.

				
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posted:3/9/2011
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