CIM INTRODUCTORY CERTIFICATE IN MARKETING with Goldcrest Academy
Who is it for?
This course is ideal for those in their first marketing role or who would like to move into
marketing. It introduces key marketing principles and provides students with basic skills they
can put in practice at work. It is ideal for Personal Assistants, Marketing Assistants, Event
Management Assistants, Customer Service Assistants, Call Centre Employees and for
Benefits to you
Gain a practical knowledge of essential marketing skills
Understand how to use the basic tools of marketing
Bring added value to your job
Offer additional skills to employers
Enhance your professional development
Take advantage of new career opportunities.
No previous qualifications are required. It is not necessary to have any previous experience or
knowledge of marketing to join this short course. However, if you are working or have some
business experience, this will certainly help you put your learning into context.
If English isn’t your first language, you will need to provide us with evidence of at least IELTS
6.5 proficiency or Trinity ISE III/IV.
What does the course consist of?
There are two core modules and their course content is outlined below:
What is Marketing? Understanding customer relationships
1. Understanding the role and function of 1. Understanding customers
marketing 2. Building and maintaining effective
2. Understanding the marketing internal customer relationships
environment 3. Communicating with internal and
3. The marketing mix -7P’s external customers
4. How marketing is applied in different 4. Providing customer service for internal
organisational contexts and external customers
By the end of this module you should be able to:
Understand the function of marketing and its role in an organisation.
Know about the four Ps (product, price, place, promotion) and how to apply the marketing
Understand more about customers and managing customer relationships.
Be able to communicate to both internal and external customers using a variety of different
What will it cost?
There are two modules:
1. What is Marketing? £395.00 plus VAT
2. Understanding Customer Relationships £395.00 plus VAT
All course fees include:
1. Course training sessions – 2xdays per module
2. Course book for each module
3. Online workshops you can access from home, work or when mobile;
4. Tutorial support for exams and assignments by email or telephone.
The only additional costs are CIM membership fee (which is £120) and assessment entry fees
of £55 (1x exam) and £70 (1x assignment). For further information on these, please go to
www.cim.co.uk/joincim or call CIM on +44 (0) 1628 427120.
How will you be assessed?
One online test (set by CIM, 1 hour long).
A written project consisting of several short work-based written reports.
Where and when to study
The course can be achieved within six months or over one year of study.
For in-company programmes of 5 or more students, a bespoke or an intensive ‘block’
programme can be arranged.
Where is the course held?
Two locations are available in Ashford or Maidstone, Kent. Alternatively courses can be
taught on client premises.
Please note that you must be a CIM member and have entered for the assessments
prior to the following deadlines:
For March 2011 assessment session For June 2011 assessment
By post: 10 December 2010 By post: 1 April 2011
Online: 17 December 2010 Online: 8 April 2011
We expect you to have some questions about the course and assessments. So do please get
in touch. By email, calling or via the website:
Call: 0870 44 63 411
If you would like to fast-track your application, simply email a copy of your CV to us at
firstname.lastname@example.org. We will then contact you to discuss the course and your study
To book the course - all you have to do is complete the application form and send this
Fax: 0870 44 63 414 or
Post: Goldcrest Academy Limited, Victoria House, The Moor,
Hawkhurst, Kent TN18 4NR.