Executive Marketing Manager in NYC NY Resume Nancy Richards by NancyRichards2


Nancy Richards is experienced at developing relationships with corporations, foundations and individuals for funding. She sources opportunities to develop co-branding programs. Nancy has access to celebrities and high profile CEO’s. She works effectively within team structure and capitalizes on strategic marketing opportunities.

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									NANCY RICHARDS                                                     NancyLRichards@aol.com
255 West 94th Street                                                      917-873-6389
New York, NY 10025

                                     CAREER SUMMARY
Marketing / Public Relations / Strategic Marketing / Branding / Communications / Promotions
Program Launches / Event Planning / Product Placement / New Media / Corporate Sponsorship

                                        SPECIAL SKLLS
Developing relationships with corporations, foundations and individuals for funding. Sourcing
opportunities to develop co-branding programs. Creating innovative partnerships with sponsors.
Managing corporate and non-profit public relations and fund-raising events. Access to celebrities and
high profile CEO’s. Working effectively within team structure. Capitalizing on strategic marketing

                              PROFESSIONAL EXPERIENCE

The Richards Group, Inc., President                                                 1993 - Present
Owns and operates a consulting company specializing in development and execution of partnerships in
local and national promotions for Fortune 500 companies. Services include event planning, consumer
strategic planning, branding, product placement, budget management, staff supervision and publicity.
Clients include: American Express, Visa, AOL, McDonalds Corp., Burger King, Virgin Atlantic
Airlines, Time Warner Cable, MTV, Lexus, Marriott Hotels, Hilton Hotels, Macy’s, Bloomingdales,
NY Jets and marketing over one hundred Broadway shows.

                           ACCOMPLISHMENT HIGHLIGHTS

      Community and Public Agencies:
         o NYC&Co: Created and produced post-9/11, high profile campaign for NYC & Co. to
           promote tourism because the number of out-of-town visitors dropped dramatically in
           late 2001, impacting the economy. Developed on-hold message program for hospitality
           industry using celebrities, including Donald Trump, Mayor Bloomberg, Whoopi
           Goldberg and Tiki Barber. Reached 1.2 million people, reinvigorating NYC economy
           and “I Love NY” campaign.

      Fashion:
          o Macy’s: Engineered $280K Valentine’s Day co-branding promotion for Macy’s with
             Sofitel Hotels, Air France and Delta Airlines. Created contest format with Paris trip as
             grand prize. Coordinated hotel and airline donations. Negotiated national promotion
             including store signage, window displays, advertising buy and catalog presence.

      Sports:
          o NY Jets: Negotiated first-time, theater-oriented ABC Monday Night Football half-time
              show for NY Jets. Team requested innovative half-time event for first televised Monday
              Night Football home game in nine years. Recruited entertainers from three Broadway
              shows. Produced musical portion of event, coordinating and directing all camera work.
              Team management decided to replicate successful event at future games.
   Theatrical Entertainment:
       o Producer of productions on Broadway and London’s West End. Personally raised
          over 8 million dollars.

       o Spring Awakening and Degrassi: Created state-of-the-art marketing strategy for the
         Broadway show Spring Awakening, boosting youth awareness when ticket sales were
         lagging below expectations. Researched and analyzed potential marketing programs
         geared to high disposable income teenage demographic. Initiated ticket sales promotion
         using a WAP site, video streaming, and live streaming to mobile telephones.
         Successfully produced innovative viral marketing campaign. Developed a youth-
         oriented event with N Channel, AOL Red. Coordinated celebrity-moderated (Rosie
         O’Donnell & Zack Braff) live webcast of town hall discussion on teenage issues, using
         youth casts from Degrassi and Spring Awakening. Created and designed variety of
         promotions for broadcast on cable television and websites with fan base over 2 million.
         Received national and local press coverage. Increased sales 20% and viewership 40%.
         Created specialized merchandise for this event.

       o Bridge and Tunnel: Planned and executed celebrity-driven opening night PR event for
         Broadway show, doubling ticket sales. Producers of Bridge and Tunnel wanted high-
         profile celebrity gala to promote show. Recruited Meryl Streep to serve as host. Secured
         United Nations as party venue. Planned menu, seating, transportation, security and press
         relations. Received nationwide media coverage, substantially expanding awareness.

       o Ragtime: Developed essay promotion with Burger King, Dr. Pepper and WABC-TV to
         promote Black History Month. As Marketing Director for Broadway play, Ragtime,
         created partnership to increase Black History Month awareness. Solicited prizes,
         including scholarship awards. Promoted on television and in restaurants. More than
         2,000 essays received. Partners acknowledged for their public service contribution.

       o Off-Broadway: Developed network media event to promote off-Broadway play,
         increasing ticket sales 30%. Afterplay producer sought public relations support for
         under-subscribed show starring Rita Moreno, Anne Meara and Jerry Stiller.
         Coordinated social event with cast attendance. Invited local ABC, NBC and CBS news
         representatives. Story led late night news broadcast on all three channels and was
         picked up by AP for national newspaper reports.

   Young & Rubicam, Inc., Researcher, 1991-1993.
        o Developed and implemented strategies based on focus group research.
        o Designed and evaluated research results on behavioral buying patterns.
   Howard Rubenstein Associates, Personal Assistant to CEO
   Esteé Lauder, Inc., Product Development Training, Program Executive
   Royal Shakespeare Company, Actor, U.K.
   Visa to work in the U.K.

              Master of Arts, Theater, Royal Academy of Dramatic Art, England.
                         Bachelor of Arts, Ohio Wesleyan University.

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