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					Electronic Commerce



3/9/2011
           Uthairatt Phangphol   1
3/9/2011   2
 •Contents
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and
Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and
Services
Chapter 4. Consumer Behavior, Market Research, and
Advertising
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  •Contents
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and
Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-
Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
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•Contents
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other
E-Commerce Support Services



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  •Contents
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce
Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure

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 •RFID
        Radio frequency identification (RFID) is a technology that
uses electronic tags (or transponders), instead of bar codes, to
automatically identify objects or items. The tags can be attached
or embedded in objects, animals, or humans. RFID readers use
radio waves to interact with the tags. The radio waves enable the
unique identification and location of the objects, transmission of
data, and/or storage of information about the object. Some tags
can be read from several meters away and beyond the line of
sight of the reader.
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 •DELL

DELL—USING E-COMMERCE FOR SUCCESS




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 •Application Case

DELL—USING E-COMMERCE FOR SUCCESS




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                E-Business Model
                         E-Business



                      Telecommunication
                          Network


Communication
     &                 E-Commerce               Internal Business
Collaboration

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             E-Business Model
1. Enterprise Communication And Collaboration
   • E - Mail           • Discussion Forum

   • Voice - Mail

   • Chat - System

   • Teleconferencing


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             E-Business Model
2. Electronic Commerce
    • ATM
    • Visual Market




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             E-Business Model
3. Internal Business System
      • Management Information System
      • Enterprise Resource Planning :ERP
      • Customer Relationship Management :CRM
      • Transaction Processing
      • Process Control System

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A Framework for Electronic Commerce

       1. E – Commerce Application

       2. E – Commerce Infrastructure

       3. E – Commerce Supporting

       4. E – Commerce Management

      5. E-Commerce Practice
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A Framework for Electronic Commerce




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A Framework for Electronic Commerce
  1. E – Commerce Application
  E-Retailing
  E - Advertisement
  E - Auctions
  E – Service (Online Payment , E- Baking , E – Job , E – Community )
  E - Government
  M- Commerce(M-Billing , M-Entertainment , M- Banking)
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 2. E – Commerce Infrastructure

    •Network
    •Channel Communication
    •Format And Content Publishing
    •Security

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  Network




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   Network




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 2. E – Commerce Infrastructure
Network

             -




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           3. E-Commerce Supporting
      • E – Commerce Application Development

      • E – Commerce Strategy

      • E – Commerce Law
      • Domain Name Registration
      • Web Site Promotion


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 4. E-Commerce Management

           •Management




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       5. E-Commerce Practice


              •Practice




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           Orbis Corporation




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Major Business Pressures & the Role of EC




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  Consumer Behavior
  Internet Marketing
  and Advertising



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           Type of EC
             Business-To-Business(B2B)
             Business-To-Consumer (B2C)
             Consumer-To-Consumer (C2C)
             Consumer-To-Business(C2B)
             Business-To-Business-To-Consumer (B2B2C)

             Intrabusiness E-Commerce
             Business-To-Employee
             Government-To-Citizen
             Exchange-To-Exchange
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    The Web 2.0 Environment
      and Social Networks



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  Thank You
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