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CONTENTKEEPER

VIEWS: 46 PAGES: 44

									    CONTENTKEEPER
Presentation By:-

ContentKeeper Technologies.
          CONTENTKEEPER
• Monitor – Internet Usage
• Manage – staff access to the Internet
• Control – staff access to the Internet
• Secure – against spyware, trojans, malicious
              code

First in a new generation of filtering systems
  Why would any one want to buy a
       Filtering Solution?
• Because they have a management problem

   –   It’s a big one
   –   Its VERY VERY expensive… $$$$$$$$$$$$$$$$$
   –   They all have it
   –   They all know they have it
   –   Most do not know how bad the problem is

   ContentKeeper is the solution
   Monitor …..Manage…….Control
      The Problem Begins
• Corporate LAN without Internet
  Tight management control – no
  problem

• Corporate LAN with Internet
  No management – big problem
  WITHOUT MANAGEMENT
• It’s Cyber Slacking – between one to two hours per day,
  per employee (IDC, for large enterprises)
• It’s free employee entertainment
• It’s fun
• It’s the Internet!
• It’s like a TV right on your desktop
• It’s sports
• It’s new jobs
• It’s free music downloads
• It’s travel, gambling, pornography… etc..
No Management = A Big Problem

• It cuts Staff Productivity
• It cuts Available Bandwidth
• It increases Legal Exposure and risks
  Company Reputation

IT COSTS A LOT of $$$
        It needs to be managed
• Management of staff = massive productivity gains
• Management of Bandwidth = hard $$$ saved $$$
• Management of Exposure = reduced Legal Costs
  $$$
   – Copyright issues – Sony $$$
   – Sexual harassment cases can be expensive $$$
   – Company reputation $$$

• Monitor Manage and Control!

  Manage play time or suffer real losses !!
  Real Gains from ContentKeeper
Reduce Wasted Staff Time Costs   Reduce Internet Access Cost




 Reduces Legal Exposure:-
 Copyright, Sexual Harassment, Company Reputation
    ContentKeeper Provides
Management with the Ability to Re-
         Gain Control
The Cost savings – Make it’s a no brainer!...
                      Increased productivity +
                      Reduced bandwidth            +
                      Reduced legal liability +
  Increased company reputation protection
  ----------------------------------------------------
=      lots of $$$$$$ and worry saved !!
  ===============================
              Who is the target
•   Private Enterprise
•   Government
•   ISPs and ASPs
•   Education
•   Just about any organisation with a LAN attached
    to the Internet

    The larger the organisation the bigger the problem
    and the more to be gained from ContentKeeper
    installation.
            Know you target
• Is it a Green fields site? (ie. new to filtering)
• Are they an existing filtering customer?
• Is there any competition in sight?

This is key information:-
 different situations require different
 approaches
        Sites With No Filtering
• The education process
  (it’s all on the front of the product brochure)
• Cost Savings Calculation
  (No. of staff x wasted hours x staff cost) +
  bandwidth costs = lots of money $$$

• Vs ContentKeeper subscription = short pay back
  period

  Therefore it makes no commercial sense not to
  buy
The Internet Today
• Massive Growth of new sites
• Filter avoidance (Porn & Gambling
  industries)
• Moving / temporary domains – months,
  weeks, days, how long will they be there?
• Automated Domain Name Registration
  “a#12aads&ads*$%^asdja$5.com”
• Increase usage of SPAM emails for delivery
  “a#12aads&ads*$%^asdja$5.com”
  HTML descriptor = “hot-chicks.com”
Older, First Generation Filtering
             Products
-   Manual URL collection !
-   Manual site analysis (as advertised!) ??
-   Single point web crawlers
-   Monthly, weekly or in some cases once-a-day
    updates.
    Older, First Generation Filtering
                 Products
• They used to work well 10 years ago!!
• Unfortunately, they can no longer cope
   – Crawl the whole Internet !!!
      • Expensive
      • Practically impossible
• Finding new sites is really a hit-and-miss exercise,
  even if found, the site will often have moved on
• Aircraft hanger and torch light searching!!
• These systems are like an open gate for staff
   Macquarie University Study                       (6th March 2003)


             The Facts:-
• “email alone generates 7.3 million new web pages
  per day” + other new sites = many(?) millions
• Manual Categorization (average time)
  – 1 person approximately 5 minutes per site, or
    approximately 100 sites per day
  – 7.3 Million+ Sites divided by 100 sites/day
     Requires 73,000+ staff to keep the list up to date!!.

  No filtering manufacturer has 73,000+ staff!
ContentKeeper has been designed from
day one to deal with these problems. It is
the next generation of filtering systems

 It Combines :-
 • A Global Control List – millions of URLs
 • HOURLY updates
 • Real Time AI Engine and
 • Closed Loop Collaborative Filtering
    Technology (US and International Patents Pending)
 To proved the best filtering available
 How Does ContentKeeper Do It?
• ContentKeeper has a built-in real time engine to
  catch new sites as well as the industry’s most up-
  to-date site control list.
   – ContentKeeper employs AI techniques and the latest in
     M.A.R.I.O.TM real time blocking and classification
     technology to catch new and previously unvisited sites
   – ContentKeeper also has a patent-pending, industry
     leading, Closed-Loop Collaborative FilteringTM
     Technology which ensures that the database of non-
     business related sites is superior in quality and
     coverage.
Closed-Loop Collaborative FilteringTM Technology
          (Global Collection with Hourly Updates)
  • Any new suspect URLs
    discovered locally, are
    encoded, encrypted,
    compressed, and sent back
    every hour to the Data Centre
    for anonymous submission to
    our AI, analysis and
    categorization engines.
  • Sites that are then confirmed to
    fall into one of the control
    categories are included in the
    Global Control List updates to
    be collected by every
    ContentKeeper unit in the field
    during the next hourly update
    cycle hour.
• ContentKeeper has both a control list containing
  millions of URLs as well as a Real Time Engine.
  The Global Control List is updated on an
  HOURLY basis.
• Now if a user in London for example, goes to a
  brand new site the request packet is inspected by
  ContentKeeper. Firstly, ContentKeeper checks
  the Global Control List and if the URL was found,
  acts according to the policies you have set.

• If the URL is not found then the AI engine kicks
  in and start analyzing the data stream in real time.
• ContentKeeper will allow the 1st page through so
  that it does not slow down the network traffic.
  About 60 seconds later, when our friend is about
  to click on the next link on that web site, the AI
  engine has finished its job and that site will be
  blocked instantly.
• Meanwhile the newly discovered URL is placed
  aside in the SITE DISCOVERY LIST.
• When ContentKeeper calls in to collect all the
  other URLs discovered by one of the 460,000+
  ContentKeeper users around the GLOBE it will
  send the new URLs it has found
  ANONYMOUSLY to the ContentKeeper
  Datacenter.
• At the Datacenter the URLs are passed through all
  the ContentKeeper AI engines for in-depth
  analysis. If they come out of that process still
  looking like porn for example, then they are added
  to the Global Control List and collected by every
  ContentKeeper unit worldwide during the next
  hourly update cycle.
       So our friend in London
• Who may have received one of those SPAM
  emails, may have been the 1st guy in the world to
  go to this new site.

• With the traditional products it’s like a wide open
  gate, they are powerless to stop them.

• With ContentKeeper, the site will be blocked
  locally within 60 seconds and then within an hour
  or so of discovery, that new site is blocked in
  Thailand, Europe, UK, USA, Australia and all
  around the world.
• Whereas the traditional filtering companies have
  approximately 20 to 40 staff and single point web
  crawlers looking for new sites, ContentKeeper has
  over 460,000+ users discovering new sites,
  automatically, 24 hours a day, 7 days a week.

• Clearly, ContentKeeper’s globally based CLOSED
  LOOP COLLABORATIVE FILTERING
  TECHNOLOGY is a far superior methodology for
  tackling this global problem more than any
  other solution on the market today.
But wait there is more!!
ContentKeeper’s Quality control is built in!.
• Other vendors – no effective Control List review
  with only approximately 40 staff.

• ContentKeeper once again utilizes CLOSED
  LOOP COLLABORATIVE FILTERING to
  insure the quality of the database.

• Whenever any of the ContentKeeper
  administrators/users around the globe come across
  an incorrectly classified URL, they can simply and
  instantly re-classify that URL fixing the problem
  on their own site while at the same time
  automatically contributing to the Quality of the
  Global List.
• That re-classification then goes into the
  Reclassification Request Queue which
  will be sent back to the Data Center
  during the next HOURLY update
  cycle. At the Data Center, the URL
  will be manually checked, and if
  necessary, reclassified and added to the
  Global Control List, to be collected by
  every device worldwide during the
  next hourly-update cycle.
• This means that while the competitor's control list is
  increasing in a linear fashion, ContentKeeper’s list
  is growing exponentially.
• While their control list quality is increasing in a
  linear fashion, ContentKeeper’s list is improving
  exponentially.

• Whereas their quality control relies on their own
  staff (<40), ContentKeeper has over 460,000 users,
  automatically helping to maintain and improve
  quality, working non-stop around the globe.
Local administrator has total control
• Local and Global Control Lists
• Local control list overrides global control list
• High level category controls down to the lowest web or file
  based elements
• High level group and network controls down to the
  individual user or IP address levels
• Multiple wild card controls for both web sites and files
• Policy management by departments, groups, users, IPs
• Clean or white list access.
• Allow, Block, Warning & Time of Day controls
• Personal Surfing Units (PSUs) controls
                 Reporting
• Point and click browser based reporting provides
  99% of information required
• Real time reports – activity & blocking
• Historical reports graphics and log files
• Ease of access to logs, browser based and
  automated FTP/SFTP downloads
• Easy import into enterprise reporting packages
• ASCII CSV, Apache and WebSpy import formats
• Departmental reporting with authenticated access
   Automatic and manual tuning
• Because Content Keeper has a real time AI engine,
  it learns about the sites your staff are going to
• On day one, it will be good. A week later, even
  better, as the engine learns and tightens down on
  non-business related surfing.
• Also, cut and paste from the real time reports can
  be used to further tighten down on non-business
  Internet usage.
      Other Major Advantages
• Security by design-hardened kernel,
  encryption, SSL, SSH, SFTP.
• Superior bridge design
• Simple installation
• Compatibility and integration (Microsoft,
  Novell, Unix, Mainframes, VAXs etc.)
• Efficiency
• Web-based management
• Automated activation – no key codes!
    More Major Advantages
• Automatic control list downloads
• Automatic software updates
• Automatic log file management & off -
  loader
• Totally Scalable from 25 to millions of
  users
• Easy Policy development and verification
• Default and Global Policy definitions
  Enterprise Strength By Design
• Totally Scalable from 25 to millions of users
• High Available Module (HAM) -Fault tolerant
  design
• Load Balancing Compatibility
• Centralized Management
• Automatic WCCP (cisco) protocol support
• User Name Resolution via NETBUI, DNS, Proxy
  Authentication (Basic + NTLM)
• Comprehensive Directory Services support –
  Active Directory, NT40 PDC, eDirectory, LDAP
  and Radius
           Some Reference Sites
•   Australian Federal Government (many departments)
•   Hawker Pacific Aerospace (US & UK)
•   UK National Health Service
•   Salvation Army (UK, Australia)
•   Santos Mining, Cyber One
•   Coles Myer, Care Australia
•   BHP Billiton (Global Deployment)
•   Fosters, Bachooco (Mexico), ISSSE (Mexico)
•   University of Technology (UTS), Macquarie Uni.
•   Many Schools, and many more!
•   Forum Fisheries Agency, …..etc
       ContentKeeper is the Tool
•   ContentKeeper Enterprise
•   ContentKeeper ISP
•   ContentKeeper Appliances – SME & LE
•   HAM Modules – internal & external
•   Renewals
•   Installation & Training
•   Consulting- policy development, usage analysis,
    custom blocking screens, etc.
     The Annual Subscription
• License to use, during the subscription
  period
• Hourly Global Control List updates
• Phone, fax and email support around the
  clock – Canberra – London – and soon
  Thailand
• All software updates during the subscription
  period
        Why ContentKeeper?
• It’s simply the best!
• On Launch –Networld/Interop “Best New
  Enterprise Product of the Year” award
• PCWorld – “4 Golden Globes” award
• US Network Computing Article – rave review
• Zero to 460,000 users in less than 2 years
• R&D for over 5 years
• Future developments
ContentKeeper
  Technical Session
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation
ContentKeeper Installation

								
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