Docstoc

Cinema and Home Entertainment in China

Document Sample
Cinema and Home Entertainment in China Powered By Docstoc
					Brochure
More information from http://www.researchandmarkets.com/reports/444571/




Cinema and Home Entertainment in China

Description:    The two leading media and entertainment research companies have joined forces to bring you the
                most authoritative market analysis and consumer preference study into the Chinese cinema and
                home entertainment sectors. The report brings together the respective expertise of both companies
                in market and consumer research to identify the underlying trends in China's media economy since
                its entry into the World Trade Organisation.

                The report profiles the cinema distribution and exhibition sectors, the film production industry, DVD
                and home entertainment sectors, regulatory development, overview of population and other
                factors, digital cinema development, consumer behaviour and attitudes into cinemas, ticket pricing,
                film preferences, film information sources, DVD buying behaviour, price sensitivity and much more.
                This study also includes a full series of market data and forecasts on the Chinese cinema and home
                entertainment sectors from 2000 to 2010.

                The Chinese film industry has experienced a period of rapid growth since the government began
                relaxing its regulations in 2001, with box office revenues tripling to $336m in 2006 as more and
                more people go to the cinema. We forecast that by 2010 these revenues will exceed $720m. The
                number of modern, or silver, screens will increase in line with the revenue growth – almost
                doubling from 2,940 in 2005 to 5000 in 2010.

                The report also includes a detailed analysis of the findings from a new study conducted by Nielsen
                NRG and AC Nielsen in China. The research was conducted online and focused on residents living in
                Guangzhou, Beijing and Shanghai.

                The first major obstacle mentioned in the report is that the Chinese government has only partially
                liberalised the market to allow foreign investment; a full relaxation of restrictions is going to be a
                crucial part of realising the potential of the market. Warner Bros International Cinemas invested
                heavily in China when it entered in 2003 only to pull out three years later having conceded the
                battle against the challenges of government control and investment regulations. However, on the
                flip side, the relaxation of restrictions has allowed the Chinese film production industry to
                experience a boom, and China is now the third-largest film producer in the world, after India and
                the USA.

                David Hancock, co-author of the report and senior Analysts comments: "This report is brings a
                unique insight into both the market conditions, regulatory advances and consumer behaviour of
                what could be one of the major global media markets over the next decade. The consumer research
                underlines the potential of China. However, investment in this market needs to be seen as a long
                term strategy given the possible pitfalls along the way".



Contents:       Executive summary
                Cinema
                Home entertainment
                Consumer tastes

                Methodology
                Cinema
                Video
                Statistical methodology
                Hardware methodology
                Software methodology
                Exchange rate methodology

                NRG Background
                Sample composition
                Report Notes
Introduction

Territory overview
Population
Gender
Age
Urbanisation of China
Geography
23 provinces
5 Autonomous regions
4 Municipalities
1 Special Autonomous Region
Population centres Incomes

China and World Trade Organisation entry
Sources of data
The cinema class
Urban population
Consumer class
Brands and affluence
City populations
Geography
Mobile phone ownership
DVD/VCD ownership
The Cinema class in China

Cinema exhibition in China
From monolith to free market
Admissions and box office
Cinema screens
Ticket prices
Screen density and growth rates
Copyright theft
Leading exhibitors and international players
Large format screens

Theatrical distribution in China
Distribution market structure
Leading distributors
Theatrical Releases
Distributor market shares
Films released
Nationality
Market shares
Genre split
Film marketing

Digital cinema in China
D-cinema screens
D-cinema content
Projector manufacturers and resolution
Servers

Film production sector
Moving away from the State
Film Production in China
Film Studios
Leading Domestic Producers
China as a production centre
The US majors in China
Warner China Film
Disney
Sony
Viacom
Chinese films abroad

DVD and other video formats in China
The move to disc
Royalties, rows and local formats
Hardware penetration analysis
Pricing
Hardware pricing
Software pricing
Market growth in volume sales
Analysis of rental sector

Video distribution in China
Distribution
Leading distributors
Copyright theft
Anti-piracy initiatives
Government Policy
WTO entry
Market Liberalisation

Understanding the behaviour of the Chinese movie consumer

Executive summary
Attendance patterns
Decision making process
Motivations to attend
Chinese vs. western films
Most important factors in watching in cinema
Preferred genres
Future opportunities

Cinemagoing behaviour
Cinema attendance
Decision making/motivation to attend cinema
Preference for Chinese or 'western' films
Most important factors to see film in the cinema
Favourite genres
Sources of information
Viewership of 'western' films
Overview: DVD-related behaviour
DVD Ownership
DVD Rental
VCD Ownership

Appendix - timelines
Cinema
Digital Cinema
VCD and DVD

Tables and Charts
Executive summary

Methodology

Introduction
China: Key cinema data
China: Key cinema data
China: Key cinema data
China: Population growth
China: Population forecasts
Territory overview
China: Population growth
China: Age breakdown by gender
China: Age breakdown by gender
China: Age and gender breakdown
China: Population breakdown according to dwelling
China: Population breakdown according to dwelling
China: Cities with populations greater than 1,000,000
China: Cities with populations greater than 1,000,000 (cont.)
China: Cities with populations greater than 1,000,000 (cont.)

The cinema class
Determining the cinema class in China

Cinema exhibition in China
Box office (in local currency)
Box office development
Box office growth rates
Screens in China
Screens in China
Growth in silver screens %
Ticket prices
Average ticket price bar chart
Average ticket price growth rate %
Screen density
Top 10 cinemas
China Film cinema circuits
Warner China deals
Exhibitors by screen
Exhibitor market profiles 2006
Warner Bros International theatres circuit in China
IMAX
Box office nations 2005 vs 2010

Theatrical distribution in China
China: Leading theatrical distributors
China: Distributor market shares
China: Distributor market shares
Market share by origin

Digital cinema in China
Number of d-cinema screens ranked by networked operator
Leading world cities by d-screens 2005
The development of d-screens in China
The development of d-screens in China
Digital releases in China 2000-2005
Digital versus all releases
Digital releases by distributor
Projector market shares in China
Territory breakdown by projector manufacturer
Digital cinema servers installed by manufacturer

Film production sector
Film production in China
Top 10 films of the year 2005
Leading film production entities in China
Highest-grossing Chinese films abroad

DVD and other video formats in China
China: Hardware
China: Hardware forecast
China: Video hardware penetration of TV households
China: Video hardware installed base by format
International: DVD Video player/recorder penetration of TV households by country 1997-2005
International: DVD Video player/recorder installed base by country 1997-2005
China urban: Video hardware penetration of TV households
China urban: Video hardware installed base by format
China: Video hardware pricing 1996-2005
China: Average consumer price of legimate retail software by country of origin 2005
China: Average consumer price of pirated retail software by geographic region 2005
VCD video market (volume, value and average price)
VCD video market forecast (volume, value and average price)
DVD video market (volume, value and average price)
DVD video market forecast (volume, value and average price)
China: Legitimate DVD sales by location 2005

Video distribution in China
China: Video distribution by studio
China: Estimated level of piracy

Understanding the behaviour of the Chinese movie consumer

Executive summary
Paid cinema visits over the last 6 months (mean)
Cinema-going frequency

Cinemagoing behaviour
Decision making for attendance timeframe (%)
Decision making for attendance timeframe
Primary motivation to attend cinema (%)
Primary motivation to attend cinema
Chinese vs. western films (%)
Chinese vs. western fi lms (%)
Reasons for preferring western movies (%)
Reasons for preferring non-western movies (%)
Reasons for preferring non-western movies (%)
Cinemagoing frequency
Summary of "very important" (%)
Genre preference (%)
Genre preference (%)
Information sources used (%)
Sources used most often
Buy or rent DVDs (%)
Summary of "yes" (%)
Ratio of western movies vs. "other" for
DVD purchases (%)
General DVD purchase locations (%)
DVD Ownership breakdown (%)
Premium & catalogue DVD purchases (%)
"Special features" influence on DVD purchases (%)
Ratings of special feature options (%)
General DVD purchase locations (%)
Mean number of DVD's rented in past 6 months
Special feature ratings (%)
No. of DVD's rented in past 6 months (%)
Average amount paid for DVD rental
Mean amount paid for DVD rental
VCD Ownership
Gender profile (%)
Age profile (%)
Parent profile (%)
Average amount paid for DVD rental (%)
No. of DVD rentals that are western/Hollywood (%)
Leisure hours during normal weekend days (%)
Own in household (%)
            Whether currently purchase movies on VCD (%)
            Marital status (%)
            Occupation (%)
            Leisure hours during normal weekdays (%)

            Appendix - timelines



Ordering:   Order Online - http://www.researchandmarkets.com/reports/444571/

            Order by Fax - using the form below

            Order by Post - print the order form below and sent to

                         Research and Markets,
                         Guinness Centre,
                         Taylors Lane,
                         Dublin 8,
                         Ireland.
                                                           Page 1 of 2

Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-
1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit

http://www.researchandmarkets.com/contact/

Order Information
Please verify that the product information is correct and select the format(s) you require.


               Product Name:           Cinema and Home Entertainment in China
               Web Address:            http://www.researchandmarkets.com/reports/444571/
               Office Code:            OC8HOKMMQPSSV

Product Formats
Please select the product formats and quantity you require:


                                   Quantity
               Electronic -
                                         EURO €3,900.00
               Single User:

               Hard Copy - :             EURO €1,950.00 + Euro €50 Shipping/Handling *


* Shipping/Handling is only charged once per order.



Contact Information
Please enter all the information below in BLOCK CAPITALS


      Title:                  Mr              Mrs           Dr           Miss                 Ms     Prof

      First Name:                                                  Last Name:

      Email Address: *

      Job Title:

      Organisation:

      Address:

      City:

      Postal / Zip Code:

      Country:

      Phone Number:

      Fax Number:

     * Please refrain from using free email accounts when ordering (e.g. Yahoo, Hotmail, AOL)
                                                              Page 2 of 2

Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.

          Pay by credit card:                     American Express

                                                  Diners Club

                                                  Master Card

                                                  Visa
                                           Cardholder's Name

                                           Cardholder's Signature

                                           Expiry Date

                                           Card Number

                                           CVV Number

                                           Issue Date
                                           (for Diners Club only)




          Pay by check:                    Please post the check, accompanied by this form, to:

                                           Research and Markets,
                                           Guinness Center,
                                           Taylors Lane,
                                           Dublin 8,
                                           Ireland.


                                           Please transfer funds to:
          Pay by wire transfer:
                                           Account number                   833 130 83
                                           Sort code                        98-53-30
                                           Swift code                       ULSBIE2D
                                           IBAN number                      IE78ULSB98533083313083
                                           Bank Address                 Ulster Bank,
                                                                        27-35 Main Street,
                                                                        Blackrock,
                                                                        Co. Dublin,
                                                                        Ireland.


     If you have a Marketing Code please enter it below:


           Marketing Code:


      Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at
     http://www.researchandmarkets.com/info/terms.asp



                                              Please fax this form to:
                                  (646) 607-1907 or (646) 964-6609 - From USA
                          +353 1 481 1716 or +353 1 653 1571 - From Rest of World

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:18
posted:3/9/2011
language:English
pages:8