What Is Pay Per Click Marketing If you’ve looked into advertising your website, you probably wonder, what is pay per click marketing? There’s a ton of information online about pay per click marketing, which is also often called PPC or PPC marketing. The simple answer is that pay per click marketing lets you buy targeted traffic for your website. Just having a website won’t get you visitors or sales. You have to entice people to come to your website. You can do this through things like word of mouth if you mention your site in forums or on bulletin boards. You can use search engine optimization to get your site to show up in the top search engine results. You could also pay for advertisements on high traffic sites through links and banner ads. With all those options available then is it even important to know, what is pay per click? And how can it make you money? It is important, because PPC marketing is one of the best tools you have to get people to come to your website. You could put an advertisement up on a high traffic website and get traffic that way. But will the people who click your ad be people who are ready to buy what you’re selling? They won’t necessarily be targeted traffic. What is pay per click? A method of getting that targeted traffic. And targeted traffic is traffic that is already searching for what they’ll find at your website. When you start a pay per click marketing campaign, you choose certain keywords and key phrases to use to advertise your site. When people search on those in a search engine, the ad for your site will show up on that results page. When they click on the ad to reach your site, you pay for that click. You’ve just gotten a visitor who was looking for exactly what you have to offer, whether it’s information, a product or something else. What is pay per click, then, but one of the easiest ways to advertise to your site to people who are looking for that exact kind of information. Very few other methods can get you targeted traffic quite so quickly and easily. Search engine optimization can serve the same purpose, but with more work on your part and a little more time. With PPC, you simply choose your keywords, set your budget, and let the process work. Search engine optimization won’t necessarily cost anything, however. You can do your own SEO work without paying anyone for any of it. By optimizing your website to rank high at the search engines, you may be able to get a top spot for a search on the keyword you want. The chief difference between SEO and PPC is time. Even with the best optimization, it could take several days for your site’s ranking to improve. But with PPC, you pay the money and the clicks begin immediately. So what is pay per click--the fastest way to get targeted traffic to your website!