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					1.0.0   about us                     about jamie
                                     1.1.0 jamie’s biography
        …is all about Jamie and
        our group of companies,      1.1.1 jamie’s awards
        giving you an insight into
        Jamie’s past, his thoughts
        on what he wants to          about our company
        accomplish in the future
        and a vision of how we       1.2.0 jamie’s mission
        as a company intend          1.2.1 our company’s mission
        to achieve it. Details of
        our partners & projects,     1.2.2 our group values
        company structure and        1.2.3 jamie’s food philosophy
        group values are also
        highlighted and explained.   1.2.4 being responsible

                                     1.2.5 our group of companies

                                     1.2.6 our company structure

                                     1.2.7 our partners & projects
about us
1.1.0      jamie’s

           In brief
           Jamie Oliver is a phenomenon in the world of
           food. He is one of the world’s best-loved television
           personalities and one of Britain’s most famous
           exports. Jamie has had huge success with
           television series The Naked Chef (BBC), Jamie’s
           Kitchen, Jamie’s School Dinners, Jamie’s Great
           Italian Escape, Return to School Dinners, Jamie’s
           Chef, and more recently, Jamie At Home as well
           as the one-off specials Jamie’s Fowl Dinners and
           Eat To Save Your Life (all for Channel 4). Jamie
           has inspired people to spend more time enjoying
           being in the kitchen – and even start growing
           their own food! His programmes have now been
           broadcast in over 60 countries including the USA,
           Australia, South Africa, Brazil, Japan and Iceland
           to name but a few. Having been translated into
           26 languages, the accompanying cookbooks
           are bestsellers not only in the UK but across the
           world. Jamie lives in London and Essex with his
           wife, Jools and two daughters, Poppy and Daisy.

           In detail
           Born on 27 May 1975, Jamie took an early
           interest in food. He grew up in Essex, where
           his parents run their own highly respected pub/
           restaurant The Cricketers in Clavering and was
           frequently found helping out in the kitchens. His
           fascination for food continued to grow and at 16
           Jamie left school and completed his training at
           Westminster Catering College. After spending
           some time working in France, followed by Antonio
           Carluccio’s Neal Street Restaurant, London Jamie
           joined the acclaimed River Café where he worked
           for three and a half years alongside Rose Gray
           and Ruth Rogers.

           In 1997, Jamie was featured in a television
           documentary about the River Café. Soon after
           the documentary was aired, Jamie was offered
           his own television show and The Naked Chef was
born. The concept behind The Naked Chef was to
strip food down to its bare essentials and Jamie’s
hands-on style and general laid back outlook was
like a breath of fresh air, inspiring everyone to
cook and winning himself a BAFTA Award for the
best television series in the Features Category in

The Naked Chef book, published by Penguin
Books accompanied the first television series and
it became an instant bestseller. A second and
then a third television series were commissioned,
along with the second and third tie-in books: The
Return of the Naked Chef and Happy Days with
the Naked Chef, with Happy Days with the Naked
Chef becoming the official Christmas No.1 in 2001
in the non-fiction chart.

2001 also saw Jamie
cooking for the Italian Prime
Minister at Tony Blair’s
invitation at Downing St
Jamie spent the autumn of 2001 taking his
cookery show on the road – the Happy Days Tour
was a huge success with over 17,000 people
packing theatres in the UK. The tour then took
in Australia and New Zealand, where Jamie
played to sold out crowds in seven cities. He had
become a phenomenon. 2001 also saw Jamie
cooking for the Italian Prime Minister at Tony
Blair’s invitation at Downing St and also writing
various columns in magazines including GQ
and The Saturday Times magazine, bringing his
recipes to another eager audience.

By the end of 2001 Jamie needed a new
challenge; he wanted to ‘give something back’
to the catering industry, so he decided to open a
training restaurant for young people who were not
in full time education or employment. Followed
by cameras that documented his every move
he spent the year setting up a training scheme,
the restaurant and the charity into which all the
profits would be channelled. The series, Jamie’s
Kitchen, broadcast by Channel 4, became one
of the biggest hit shows of the year in the UK. It
has now been shown in over 35 countries and
the tie-in book, also called Jamie’s Kitchen,
became a runaway success. The triumph of the
restaurant was shown when it won Tatler Best          meals and food education for school children.
Restaurant Award 2003, and the Academy Award
of Excellence at the Tio Pepe Carlton London          Between these two documentaries, in 2005,
Restaurant Awards in the same year. Jamie was         Jamie took a break from schools with Jamie’s
awarded an MBE in 2003 for his contribution to        Great Italian Escape, a series based on his travels
the hospitality industry. The Fifteen Foundation      around Italy and his love of Italian food. This was
charity now owns Fifteen London and continues         accompanied by Jamie’s sixth book, Jamie’s Italy
its work, recently recruiting the sixth year of       which instantly went to number one in the UK and
students for training in London. The first Fifteen    sold more copies in the week before Christmas
franchise opened in Amsterdam in 2004 and             than any other non-fiction book has ever done.
subsequent Fifteens have opened in Cornwall, UK       The book was nominated for the British Book
and Melbourne, Australia in 2006.                     Award ‘Book of the Year’ in the UK.

He went back to school                                In addition to Jamie’s television programmes and
                                                      books, Jamie works with top UK supermarket
with the aim of educating                             chain, Sainsbury’s, advising them on how
                                                      to further improve the quality and variety of
and motivating the kids                               supermarket food. He has also designed a
                                                      number of ranges of quality tableware and
and dinner ladies to                                  serveware with Royal Worcester, including the
                                                      most recent range, Simply Blue. Working with
enjoy cooking and eating                              Tefal (T-Fal), Jamie has launched three ranges of

healthy, nutritious lunches                           cookware under the Jamie Oliver Professional
                                                      Series label. Jamie has also launched an Italian
                                                      food range and has a wide range of gift foods,
In 2004, motivated by the poor state of school        which are distributed internationally. Jamie
dinners in UK schools, Jamie embarked on one          has also turned inventor and developed a great
of his most ambitious ventures to date. He went       kitchen gadget called the Flavour ShakerTM, which
back to school with the aim of educating and          launched in the UK in 2005 and is now being
motivating the kids and dinner ladies to enjoy        rolled out internationally. Jamie also writes regular
cooking and eating healthy, nutritious lunches        magazine columns. Over the years, these have
rather than the processed foods that they were        included columns for GQ, Delicious, Easy Living,
used to. Jamie launched a national campaign           the Sunday Telegraph magazine, Stella, and the
called Feed Me Better (          News of The World Fabulous magazine. These
and launched an online petition for better school     columns are then syndicated to international
meals. As a result of the 271,677 signatures on       publications.
the petition, which Jamie took to 10 Downing
Street on 30th March 2005, the government             Jamie’s seventh book, Cook With Jamie was
pledged £280 million to improve the standard          published in the UK in October 2006 and quickly
of school meals, to provide training for dinner       became a massive best-seller. All of Jamie’s
ladies and equipment for schools. Over seven          profits from this book are going to the Fifteen
months of hard work and constant filming              Foundation to help more young people to start a
culminated in the award-winning series Jamie’s        career in the catering industry.
School Dinners, shown on Channel 4. The series
prompted a public outcry for change to the school
meals system and was awarded Best Factual             Jamie’s recipe columns
programme at the UK National TV Awards. Jamie
also received a special award for his contribution
                                                      are syndicated all over
to television at the National TV awards.              the world
A follow-up documentary, Jamie’s return To School     Through 2006 and early 2007, Jamie filmed a
Dinners aired on Channel 4 in September 2006          series and wrote a book both called ‘Jamie At
and as a result of Jamie’s new findings the British   Home’. He had been successfully growing fruit
government made further investment in school          and vegetables and herbs at his Essex farmhouse
since 2004 and the book and series reflected
his new love of gardening organically as well as
featuring delicious recipes inspired by the produce
of his garden. The series ‘Jamie At Home’ quickly
became a hit in the UK and international markets,
while the accompanying book ‘Jamie At Home’ is
proving to be one of Jamie’s biggest sellers both
in the UK and overseas.

In autumn 2007 Jamie announced a new chain
of “high street” Italian restaurants called ‘Jamie’s
Italian’, the first of which opened in Oxford in May
2008. Further Jamie’s Italians are planned for
Bath and Kingston (both late 2008), Cambridge,
Brighton and Cardiff (2009).

‘Jamie At Home’ is proving
to be one of Jamie’s
biggest sellers both in the
UK and overseas
Jamie began 2008 with a burst of activity fronting
two major TV programmes in the UK. Eat To
Save Your Life used expert analysis as well as
an autopsy by Dr Gunther von Hagens on a
25-stone man who literally “ate himself to death”
to try to change the dietary habits of a group of
malnourished Brits. Meanwhile Jamie’s Fowl
Dinners was an in-depth and challenging look at
the British poultry industry with a message that
unless British consumers were prepared to trade
up to a higher welfare chicken and egg, the British
poultry industry would suffer irreparably. Groups
ranging from the RSPCA to farmers’ organisations
praised the programme and the result has been
an increase in sales of free-range and organic
chicken of up to 50%.

In 2008, Jamie is as usual working on a number
of exciting future projects including a new
international TV series called Ministry of Food as
well as appearing in The Big Give, the prime-time
Oprah Winfrey-fronted hit show on ABC in the
States which aired in the spring.

Jamie’s Ministry of Food book will be published
this autumn.

For more information please go to
about us
1.1.1      jamie’s

           GQ Man of the Year Award in the TV        GQ Best Chef Award in the USA             Jamie won Time Out’s Special Award          Jamie won the Academy Award of
           Personality category                                                                for Outstanding Achievement at the          Excellence at the Tio Pepe Carlton
                                                     The Home & Leisure Award for Return       magazine’s food awards                      London Restaurant Awards
           A TV Quick Award for Best TV Cook         of The Naked Chef at the WH Smith
                                                     Book Awards                               Jamie was honoured with the Food and        Tatler Best Restaurant Award for
           Most Stylish Male TV Personality at the                                             Drink Personality of the Year at the GQ/    Fifteen
           Elle Style Awards                         A BAFTA award for the television          Glenfiddich Food and Drink Awards
                                                     series of The Naked Chef in the
                                                     Features category                         Jamie’s Kitchen was voted best TV
                                                                                               cookery show at the GQ/Glenfiddich
                                                                                               Food and Drink Awards

           2000                                      2001                                      2003

           Awarded Setting the Political Agenda      Highly Commended (for Feed Me             Best Factual Series for Jamie’s School      Horace Hagedorn Award for
           Award at the Political Studies            Better) – New Media Awards                Dinners at the BAFTAs                       Outstanding Contribution to the
           Association.                                                                                                                    Garden Industry
                                                     Best Celebrity Site ( –   The Richard Dimbleby Award for
           Special Recognition Award - UK National   Webby Awards                              outstanding presenter in the factual area
           TV Awards                                                                           at the BAFTAs
                                                     British Hospitality Association Award
           Best Factual Programme (for Jamie’s                                                 Outstanding Achievement Award at the
           School Dinners) - UK National TV          Special award for the ‘School Dinners’    British Book Awards 2006
           Awards                                    campaign from Local Authority Caterers
                                                     Association Conference 2005.              Outstanding Achievement Award in the
           Special Recognition Award – UK                                                      Observer Food Monthly Awards 2006
           National TV Awards                        Alwyn Smith Prize at the Faculty of       for Jamie’s School Dinners in March
                                                     Public Health for the Feed Me Better      2006
           Most Generous Celebrity - Judge’s         campaign
           special prize at The Beacon Fellowship                                              Best Documentary Series – General at
           Awards                                    Jamie was awarded an MBE (Member          the Royal Television Society Awards for
                                                     of the British Empire) in the Queen’s     Jamie’s School Dinners
           Outstanding Healthcare                    Birthday Honours
           Communications - Judge’s Award at                                                   BT Childline Awards 2006 Hero Award in
           Communiqué Awards 2005                                                              recognition of services to children
                                                                                               Channel 4 News’ Most Inspiring Political

           2005                                                                                2006                                        2007
about us
1.2.0      jamie’s

           I love coming to work. Now you           this, we’ve got to keep bringing in     only had a taste of what’s to come
           might think that sounds a bit mad,       new talent, encouraging creative        and there is loads more that we –
           but it’s the honest truth. It gives      thinking and pushing ourselves to       as a company – can do.
           me an excuse to work with brilliant      be better by just giving things a go.
           people and do some really amazing                                                What’s important to me is that
           things. What really inspires and                                                 we have a group of companies
           excites me about the people I work       The steps we                            that is truly creative, commercially
           with is that even though they’re
           great at what they do, they’re           can take towards                        successful and also has a socially-
                                                                                            responsible heart that we can all be
           always trying to find ways of doing
           it better. This is something I admire    helping everyone                        proud of.

           and always try to do myself.             to eat better food                      There’s a lot more food to be made,
                                                                                            quality products to be found and
           Over the next few years I really
           want to challenge myself and the
                                                    and to enjoy a                          new concepts to be dreamed up.
                                                                                            What we’ve achieved so far is
           team: I want us to discover new          better life are                         amazing, but thinking about what
           things, explore what’s out there,
           see new places and experience            endless                                 we can accomplish in the future
                                                                                            excites me more than anything. The
           new food cultures. Then, I want us                                               steps we can take towards helping
           to take what we’ve learned about         Although I’ve worked bloody hard        everyone to eat better food and to
           these different approaches to            to get here, I have also had amazing    enjoy a better life are endless as
           cooking and food and share it with       support from my family, friends and     long as we give it our all, challenge
           everyone.                                colleagues (thanks guys!). I believe    ourselves to do things better, stay
                                                    a lot of my success is down to the      creative and most importantly of all,
           In my eyes, failure is not trying at     fact that I have honestly just done     get involved – in the business and
           all. I see us as being a collection of   what I love to do, which is share       the world.
           passionate people who will always        my passion for food and cooking
           try new things and get stuck in –        while having a lot of fun along the     Big love
           whether it’s tasting a new food or       way. Because of this, I’ve tried to     Jamie O xxx
           experimenting with new ways of           surround myself with people who
           working. We’re a group that are          love doing what they do. The result
           constantly looking for pioneering        has been fantastic because, by
           and inspirational ways of doing          working together, we’ve managed
           things so that we can take them out      to have a really positive effect on
           in to the world and help as many         people’s views about food and
           people as we can to eat better food      cooking. This is something I’m
           and enjoy a better life because          really proud of. However, I feel that
           that’s what it’s all about! To do        it’s just the beginning; that we’ve
about us
1.2.1      our company’s

           Jamie’s vision is to help as many people as
           possible eat better food and enjoy a better life; our
           mission is to make his ambition come true.

           There are three guiding principles we should be
           driven by in our approach to all of our businesses
           in order to accomplish our goal. Firstly, creativity
           should be at the heart of the company with a
           constant hunger for fresh ideas, not only seeing
           how we can improve our current businesses but
           also how we can better others too.

           Visions are only
           accomplished by people
           who make things happen
           and we need to be united
           as a team in doing so
           Secondly, we need to be commercially sound,
           ensuring sustainability and longevity for the
           company and for the Jamie Oliver brand.
           Strategically moving forward we need to have less
           dependency on Jamie the person and more on
           Jamie the brand, building the company through           Visions are only accomplished by people who
           strengthening and expanding our brand message.          make things happen and we need to be united
           This will not only involve growth in our current core   as a team in doing so. Having a fun and informal
           industry sectors and markets but discovering new        working environment where we can learn and
           opportunities in our non-core areas as well, taking     grow is important, as long as we always challenge
           Jamie and the Jamie Oliver brand beyond food            ourselves and give it our all. Fresh thinking and
           and the kitchen.                                        keeping things simple through using common
                                                                   sense are valued and achievement will always
           Finally, underpinning all of our businesses we          be rewarded. Lastly a dedication to excellence is
           should always ensure a big social heart wherever        needed throughout, not only being consistent with
           possible. Going the extra mile to give and share as     Jamie’s personal beliefs, but setting the standard
           much as we can should be at the forefront of our        for our competitors to admire and follow.
           minds. We need to support our commitment to
           authenticity and integrity, delivering great quality    John Jackson
           and value to as many people as possible.                CEO Jamie Oliver Holdings
about us
1.2.2      our group

           Our group values talk about the way we like everyone
           in our group of companies to approach everything        Keep it Simple
           they do at work. They’ve been inspired by Jamie’s       Challenge complexity - things should be easy to use
           approach to food, cooking and life in general. If       and easy to do.
           everyone uses all of these values in their approach
           to work every day, we’ll really be able to add to the
           success and excellent reputation of our group of
                                                                   Enjoy Yourself
                                                                   Take pleasure in your work and your working
           companies and achieve our goals.                        relationships.

                                                                   Give it your all
                                                                   Work hard and enjoy the rewards for a job well done.

                                                                   Spread the Love
                                                                   Share the good times. Help throughout the bad times.

                                                                   Think Fresh
                                                                   Fresh ideas. Fresh approach. Great results.

                                                                   Grow with us
                                                                   Adapt to change and grow for the future.
about us
1.2.3      jamie’s food

           Jamie’s food philosophy sums up Jamie’s core
           beliefs about food and cooking and what they
           really mean to him, giving you a little taster of why
           he has such a passionate life long love affair with
           all things food.

           What Jamie believes about food:

           Food belongs to everyone
           Food isn’t the preserve of posh restaurants and
           fancy chefs. Everyone knows something about
           food and everyone has valid opinions about it. We
           can all enjoy food and reap the benefits from it.

           Everyone can have a go at cooking it
           Cooking doesn’t have to be complicated. With a
           little bit of basic know-how, cooking fresh tasty
           food for yourself, your family and friends can be
           quite simple. No-one should be nervous about
           having a go!

           Everyone can afford to eat well
           No matter what your budget is, with a bit of clever
           shopping and careful cooking you can eat as well
           as anyone else. Some of the poorest people in the
           world eat the most delicious food every day and
           have the healthiest diet.

           Food can make a difference
           Food is powerful. It can bring people and
           families together. It can make you feel fantastic,
           energized, comforted, loved and above all happy!
           It nourishes your body and soul.
What Jamie believes about cooking:
Good ingredients are the key to good food
Using quality ingredients in your cooking makes
a real difference. Always have a look at what’s
available when shopping, pick and choose
carefully and if there are different levels of quality,
try trading up a level to see if you can taste the
difference. Buy the very best you can afford.

Freshness makes a difference
Fresh ingredients have the best flavour and
texture and nutritional value, they can make all the
difference to a dish. The fresher most ingredients
are when you buy them, the better. Vegetables
frozen just after picking have high nutritional value
too, more so than non frozen veg that have been
sitting around for a while.

“If you’re going to eat three
times a day for the rest of
your life, you might as well
learn to cook properly and
enjoy it!”
Seasonality is exciting
These days we can have almost everything all
year round, but buying seasonally means there are
always new seasons and new ingredients to look
forward to. Buying seasonal food generally means
it’s better quality and tastier, and it often means
you are buying local produce.

The simplest dishes can be the best
A few simple well chosen ingredients simply
cooked and put together on a plate can be
greater than the sum of their parts. The exciting
combination of different ingredients and flavours
can transform a dish from something fairly
ordinary to something that is amazing.
about us
1.2.4      being

           We aspire to be involved with businesses
           which respect and seek to improve human
           rights, the environment and the communities in
           which we operate. As such, we will endeavour
           to treat everyone with respect, act in an
           environmentally friendly way and continue
           to contribute to the wider community on all
           possible levels, especially through education
           around healthy eating and the responsible
           production of good food.
about us
1.2.5      our group of

                              The Jamie Oliver group’s             Responsible for activities             Responsible for the Jamie
                              holding company                      involving Jamie the person             Oliver brand and our
                                                                   - including publishing, live           investments in existing
                                                                   shows, and             subsidiaries and new ventures
                                                                   endorsements. Partners                 and projects
                                                                   include Penguin, Fremantle
                                                                   International Distribution and

           TV production company                Design studio working across           Develop and distribute Jamie         Collection of neighborhood
           producing both JO and                all media on consultation, art         Oliver branded food and non-         restaurants offering high quality,
           non JO programming                   direction and branding                 food products internationally.       authentic and affordable Italian
                                                                                       Partners include Tefal, Royal        food
                                                                                       Worcester and DKB William

           Social Enterprise and global         Artisan bakery supplying               Talent management                    Publishing, mainly of children’s
           restaurant franchise. Trains         restaurants, markets and the                                                literature
           disadvantaged youths to              wider catering industry
           become chefs
about us
1.2.6      our company

                                                           Jamie &
                                                           Jools Oliver
                                                                                                           Nomininees Ltd                GRB II
                                                                                                           60%                           40%

           Jamie Oliver          Brand                                                                                      Fresh
           Publishing            Management                                                                                 Ventures
           (books, magazines,                                  20% - Talent Agency       86.5% - Italian Restaurants        (Holdings)

           T.V Presenter
           Services                 100% - TV production           Enterprises
           Live shows                                          100% - Books

           PR / Marketing
           (inc website)            50% Bakery

                                     Fresh Crush
           Also grants              75% - Flavour Shaker
           recipe licences to
           broadcasters, Fresh
           Retail Ventures
           and others, where                                                         &
                                    40% - Design Agency
about us
1.2.7      our partners
           & projects

           Products                                             Jamie is a major shareholder in FRV which allows
                                                                him the hands-on involvement he loves so much
           Fresh Retail                                         in design, creation and development of all his
           An innovative company all about creating great       ventures. At the same time, he is able to work
           products                                             with people that have expertise in sourcing,
                                                                manufacturing, marketing and distribution.

                                                                The company is based in Manchester and services
                                                                the international market through a small network of
                                                                strategic partners.

                                                                A bit about the positioning of Jamie Oliver products

                                                                Jamie loves to get people in the kitchen and get
                                                                people cooking. It’s this passion which brought
                                                                Jamie to develop his products. Every product is
                                                                designed to inspire people to try new things. In
                                                                other words, ‘Get Stuck In!’

                                                                Everything about the product embraces Jamie’s
                                                                values and personality. The brand essence is
                                                                ‘Lovely Food Made Easy’ and the products,
                                                                packaging and communication materials are
                                                                designed to single mindedly deliver against this
                                                                promise. The brand personality is passionate,
                                                                honest, challenging and fun. The copy on the
           Fresh Retail Ventures Limited (FRV) was set up       packaging, the POS, and the marketing materials
           in 2006 to support the product side of the Jamie     are from Jamie and in his own words. The product
           Oliver brand. The company is dedicated to            itself is really high quality and authentic so the
           designing, developing, sourcing and marketing        customer is always getting ‘more than they expect’.
           Jamie Oliver’s food and non-food products
           internationally.                                     The products are sold into food retailers as well as
                                                                into department stores and independents around
           The team at FRV works closely with all of Jamie’s    the world. Within each level of distribution the
           partners including Tefal, Royal Worcester, DKB       product will be priced in the upper middle tier and
           William Levene and Merison, internally with all      represents the best quality at the best value.
           of Jamie’s activities (i.e. books, television) and   As partners, distributors, retailers, sales people and
           with other strategic partners and suppliers in       anyone that is involved with the Jamie brand, we
           product development and distribution to ensure       all have the opportunity to make the consumer’s
           a holistic approach in design, development and       experience an even better one – one that is
           communication.                                       consistent with what Jamie stands for!
Tefal                                                    DKB William Levene

Jamie and Tefal have worked together since               When Jamie wanted to bring his ‘Flavour Shaker’
autumn 2002, designing and developing cookware           to market, William Levene was the company
of the highest quality and greatest design. Jamie’s      he turned to and together they achieved a
Professional Series launched in 2003. It’s a fantastic   critical and commercial success in the UK and
collection that brings together durable surfaces,        internationally. Since the Classic Flavour Shaker’s
innovative features and great design in a line of        launch in 2005, the partnership has launched a
cookware that anyone – from experienced chefs to         range of coloured editions, a premium stainless
people who just want to get stuck in – can use to        steel edition and special limited editions. Since
create simple but fantastic meals. The Professional      William Levene’s acquisition by the DKB Group in
Series includes these ranges: Stainless Steel, Hard      2006, the relationship progresses from strength to
Anodised, Silicone Bakeware, Cast Aluminium,             strength with further new products in development
Cast Iron, Kitchen Tools and Pressure Cooker.            for launch in 2009.

Royal Worcester

Royal Worcester and Jamie have been working              Merison
together since July 2001 on lovely ranges of table       Whether its pod-shaped barbeques or funky
and cookware ceramics. Royal Worcester is over           melamine table wear, Merison and Jamie have
250 years old and has a fantastic tradition of           developed together beautiful ranges of original
combining art with amazing craftsmanship. Jamie’s        products for use outdoors. Merison has been
range of cook, serve and tableware is ideal for easy,    designing and developing table top and outdoor
relaxed entertaining. Ranges include: White, Easy        articles for 112 years and have many exciting
Entertaining, Cheeky Mugs, Simply Blue and At            plans for new innovative products in the months
Home; with an exciting programme of NPD in the           and years ahead.
Fremantle International Distribution                    Penguin

Fremantle International Distribution (FID) is part of   The collaboration with Penguin started with the first
FremantleMedia – one of the largest international       Naked Chef best-selling book in 1998. Since then, a
creators and producers of programme brands              further seven books have been published internationally:
in the world. FID is the international distributor      The Return of the Naked Chef, Happy Days with the
of Jamie’s TV shows, selling them into over             Naked Chef, Jamie’s Kitchen, Jamie’s Dinners, Jamie’s
60 countries including Germany, Australia,              Italy, Cook with Jamie and most recently Jamie at
Scandinavia, Holland and the US. FID work with          Home, with Jamie’s Ministry of Food (working title)
Jamie and his team on the distribution of all           scheduled for launch in the autumn of 2008. To date,
Jamie’s programming (excluding only the first three     the books have been translated into 26 different
series of the Naked Chef).                              languages and are distributed in over 50 countries.

Fremantle Home Entertainment                            Magazine columns/syndication

Fremantle Home Entertainment (FHE), a division          Jamie currently has columns with News of the World,
of FID, and Jamie have worked together on the           Easy Living and Sainsbury’s Magazine in the UK.
international distribution of his DVDs. The current     As with the TV programmes, this material is actively
titles of DVDs include: Happy Days Tour Live!,          syndicated internationally.
Oliver’s Twist, Jamie’s Kitchen, Jamie’s School
Dinners , Jamie’s Great Italian Escape and most
recently Jamie at Home.
Endorsement                                           Restaurants

Sainsbury’s                                           Jamie’s Italian

Jamie has been working with the UK supermarket        This new venture aims to bring Jamie’s books to
Sainsbury’s since 2000. Jamie is the key figure in    life and provide fast, urban casual dining which will
recent campaigns including: ‘Making Life Taste        appeal to many kinds of customers – from those
Better’ and ‘Try Something New’.                      wanting to grab a quick breakfast, a quality fresh
                                                      sandwich or a 30-minute lunch to those wanting a
In addition to endorsing the supermarket, Jamie       more leisurely pre-cinema evening meal. The price-
consults in areas of food development, advising       point will be competitive with pasta dishes starting
on sourcing and cooking. The Jamie Oliver Taste       at £5.00 although ‘Jamie’s Italian’ will pride itself on
the Difference 21 day extra mature beef was           sourcing high quality ingredients and creating many
introduced as a result of this. Jamie also trains     dishes on the premises. The first in the collection of
the Sainsbury’s Food Advisors who work in-store       neighbourhood restaurants opened in Oxford at the
offering customers sampling and new ideas. They       end of May, with further openings scheduled for Bath,
are also sent out across the UK, visiting over 200    Brighton, Kingston and Cambridge.
schools and teaching children how to eat healthily.
                                                      Other new projects
                                                      Jamie and the team are also working on a number of
                                                      other projects, which have yet to be announced.

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