Mba Market Research Project on Hotel Industry with Spss Analysis

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					CURRICULUM VITAE


FAIDON THEOFANIDES, MBA, PH.D.


BACHELOR’S DEGREE: BUSINESS ADMINISTRATION, UNIVERSITY OF
PIRAEUS

MASTER’S DEGREE: MBA, UNIVERSITY OF WALES, CARDIFF
BUSINESS SCHOOL

PH. D. IN MARKETING: UNIVERSITY OF PIRAEUS




                        ATHENS, 2008
CURRICULUM VITAE, FAIDON THEOFANIDES
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PERSONAL DATA
Surname: …………..Theofanides
Name: ……………...Faidon
Nationality: ………..Greek
Sex: …………………..Male
Date of Birth: ……....29 Dec. 1974
Place of Birth: ……...Athens
Marital Status: ……...Single
Telephone Numbers: 0030-210-4142390
E-mail: ……………...theofan@unipi.gr
Webpage……………. www.unipi.gr/faculty/theofan

EDUCATION
  • Lyceum of “Estia Neas Smyrnis”, School Graduation Certificate, grade:
    1810/11 (Excellent), 1988-92.
  • University of Piraeus, Bachelor of Science in Business Administration with
    specialisation in Marketing, Degree grade: 7.12 (Very Good), 1992-96.
  • University of Orebro, Sweden, ERASMUS student of the second semester of
    1995-96.
  • Univercité d’ Eté LIONS de Sciences Economiques, Sophia Antipolis, Cote d’
    Azur, France, attended a cycle of Economic Seminars, 1997.
  • Master of Business Administration (MBA), University of Wales, Cardiff
    Business School, 1997-98.
  • PhD in Marketing, Honours (10), University of Piraeus, 2001-2006. PhD
    title: “Music as a Scientific Tool for Marketing: Product Image Making
    and Influence on Consumer Behaviour”.

LANGUAGES
  • Fluent in English (Certificate in Advanced English – University of
    Cambridge).
  • Good Knowledge of French (practical learning in Univercité d’ Eté LIONS de
    Sciences Economiques, Sophia Antipolis, France).

COMPUTER SKILLS
Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher), SPSS,
STATISTICA, Internet and Music Composition Software (Cakewalk, Cubase,
Midisoft Studio etc).

MILITARY SERVICE
Air Force, Economic Department, Specialised in Monitoring Air Force Supplies,
1999-2000.

PUBLICATIONS IN SCIENTIFIC JOURNALS
  1. Skountzos, T., Stomblos, N., Vovikis, A. and Theofanides, F. (2007), Inter-
     industry relations of the Greek Economy οn a national and regional level,
     Athens Academy, Department of Economic Studies, Study: No 7.
  2. Theofanides, F. (2007), “Music and Marketing: analysis of the music content
     of Greek TV advertisements”, Spoudai, (accepted and forthcoming).

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    3. Malindretos, G. and Theofanides, F. (2007), “Marketing Distribution Channels
       in the European Automotive Supply Chain: the Greek Case”, Archives of
       Economic History, (accepted and forthcoming).
    4. Malindretos, G. and Theofanides, F. (2007), “Evolution and Coexistence of
       Modern Marketing and Logistics: New Holistic Approach, Review of
       Economic Sciences, (accepted and forthcoming).
    5. Theofanides, F and Livas, C., (2007), “The battle of Marathon: Strategic
       Segmentation, Targeting and Positioning in Ancient and Contemporary
       Greece”, Journal Innovative Marketing, Vol 3, Issue 4.

PUBLICATIONS IN SCIENTIFIC CONFERENCES (peer review)
  1. Theofanides, F., (2003), “The Use of an Effective Methodology: Content
     Analysis of TV advertisements”, International Conference of Technological
     Scientific Institute of Athens on “Quantitative Methods in Industrial and
     Commercial Sector”.
  2. Theofanides, F. and Spais, G., (2006), «The Problem Resolution Advertising
     Appeal: An Important Greek Communicational Practice”, 1ο Scientific
     Conference in Management Thinking and Practice, Technological Scientific
     Institute of Athens.
  3. Spais, G. and Theofanides, F, (2006), “A fundamental equation for the quality
     of augmented customized social services and the communication effects: the
     case of Canada’s non-profit and voluntary sector”, 1ο Scientific Conference in
     Management Thinking and Practice, Technological Scientific Institute of
     Athens.

PUBLICATIONS IN HONOR VOLUMES
  1. Theofanides, F. and Livas, C., (2007), “A Comparative Analysis of
     Segmentation, Targeting and Positioning in the Greek Banking Sector: The
     Cases of EFG Eurobank Ergasias and Citibank”, Honor Volume for Prof.
     Petros Livas University of Piraeus, (accepted and forthcoming).


PAPERS UNDERGOING THE PEER REVIEW PROCESS
1. Kouremenos, Α. and Theofanides, F., (2007), “The use and effect of music in TV ads
towards the influence of consumer behavior in accordance with Classical Conditioning
Theory”, Honor Volume for Prof. Vartholomaios, University of Piraeus, (under review
process).
2. Theofanides, F. (2007), “Hellenic Technology Clusters Initiative”, A Review of Local
Economic and Employment Development Policy Approaches in OECD Countries, OECD
Project (personal invitation from OECD - call for experts- to publish a paper regarding the
Hellenic Technology Cluster Initiative (HTCI), (under review process).

OTHER PUBLICATIONS
  • “Power and Conflict in the Greek Agricultural Machinery Marketing
    Channels”, Dissertation Topic, MBA, Cardiff, 1998.
  • “Economic Profiles of East - European Countries”, SYN S.A. Corporate,
    Political and Strategic Affairs Company, 2001.



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EMPLOYMENT AND PROFESSIONAL EXPERIENCE
1. During and after my studies (1992-1999) at the University of Piraeus, I was
actively involved in the following Research Projects sponsored by the European
Union:
    • “Performance Evaluation of Companies”, Research Center of Piraeus
        University, 1992.
    • “The Financing of European Firms in the Framework of European
        Integration”, Research Center of Piraeus University, 1993-1994.
    • “Entrepreneurship: The year 2000 +”, Research Center of Piraeus University,
        1994-95.
    • “Business Related Services and Competitiveness in SMEs”, Research Center
        of Piraeus University in cooperation with Bocconi University of Italy, 1995.
    • “Training Processes in SMEs: Practises, Problems and Requirements
        (Information, Organisation, Methods)”, European Commission, DG XXIII,
        Research Center of Piraeus University, 1997.
    • “Management and Transmission of SMEs”, 4th European Observatory,
        European Commission, DG XXIII, Research Center of Piraeus University,
        1997.
    • “Health and Safety conditions in SMEs”, 5th European Observatory, European
        Commission, DG XXIII, Research Center of Piraeus University, 1998.
    • “New Services in SMEs”, European Observatory, European Commission, DG
        XXIII, Research Center of Piraeus University, 1999.
    • “Best Practices in SME Management Training Programmes”, Leonardo Da
        Vinci Programme, Research Center of Piraeus University, 1999.

Overall, my research activity in those projects was concentrated on the following:
   1. Sampling.
   2. Questionnaire designing.
   3. Data Collection via personal interviews of top managers (over 250 interviews).
   4. Data analysis with the use of computer statistical programmes (SPSS).
   5. Written presentation of Findings and Conclusions (Reporting).

2. I worked (summer 1997) for S.A.E.M. (Société Anonyme Economie Mix) in
Sophia Antipolis, Cote d’ Azur as a Marketing Officer (Department of
Communication and Promotion). My work was focused on organising international
venture capital conferences and on promoting S.A.E.M. on the Internet (site
designing).

3. I worked for three months in 1998 in the Customer Service Department of
Hellenic-American S.A. Stock Exchange Company. I got first hand experience in
the Stock Exchange transactions.

4. I worked as an external researcher, conducting country economic profiles, for SYN
S.A. Corporate, Political and Strategic Affairs Company (2001).

5. I worked for the Ministry of Development, as a Consultant to the General
Secretary of Commerce on Public Procurement (E-Commerce – E-Government) and
Marketing Services (2001-2002).

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6. I work as a market research specialist for E.M.A.E. EUROPROGRESS -
Investment and Development Research Company L.t.d. (2003-…..).

7. I work as a research specialist for the Research Center of Piraeus University
(1/1/03-…). Individually implemented research projects:
     • "SMEs and the Enlargement of the EU", Greek Country Report, 8th
        Observatory for European SMEs, 2003, European Commission.
     • “SME Cooperation”, Greek Country Report., 8th Observatory for European
        SMEs, 2003, European Commission.
     • “Appraisal of Directive 98/6/EC on Pricing Policy: The case of Greece”,
        2004, EIM Business and Research Group, Netherlands.
     • “Prohibition of selling below purchase price; an international comparison”,
        2005, EIM Business and Research Group, Netherlands.
     • “Analytic report on the functioning of structures and procedures in 12
        INTERREG III-A programmes”, 2005, INTERACT Point Tool Box, Research
        voor Beleid International (The Netherlands). Elaboration and compilation of
        five analytic technical reports for the INTERREG Programmes Greece-
        Bulgaria, Greece-FYROM, Greece-Cyprus, Greece-Turkey and Greece-
        Albania.
     • “Promoting craft and SMEs in the area of European standardisation”, 2005,
        ΕΙΜ Business & Policy Research (Netherlands).
     • “Benchmarking Regional and National Support Services for SMEs in the
        Field of Intellectual Property Rights", KMU FORSCHUNG, Austrian
        Institute for SME Research, 2006, under implementation.
     • “Social security for new entrepreneurs and their spouses”, DG Enterprise &
        Industry, 2006, ΕΙΜ Business & Policy Research (Netherlands).
     • “Input-Output Tables of Greek Economy”, 2006, Athens Academy.
     • “Europe INNOVA Cluster Mapping Project”, Oxford Research AS, Norway,
        2006, under implementation.
     • “Feasibility study Identifying EU companies with revenues over 1 billion
        euros”, Partners of ENSR network across Europe, coordinated by EIM, 2007.
     • Innovative Actions to provide good company practice on worker mobility for
        SMEs and PES, Austrian Institute for SME Research (KMFA), 2007.

ATTENDANCE OF SEMINARS-CONFERENCES
1. “Marketing and Sales of Banking and Financial Services” and “Euro: Problems and
Perspectives” Aristotle University of Thessaloniki, Department of Economics
(seminars-2001).

2. “Public Procurement and New Technological Challenges”, General Secretariat of
Commerce, Ministry of Development, (Conference-2001).

SPEECHES
1. “Market Research as a tool for Business Decision Making” (June 2007), Public
Institute of Educational Training (O.E.E.K), Carrier Days.

TEACHING EXPERIENCE
1. Postgraduate University Programmes (Master’s Level)

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    •   Lecturer of the laboratorial course: “Quantitative Methods for Economic
        Decision Making with the use of SPSS”, Postgraduate Programme in
        Economic and Business Strategy, Economics Department, University of
        Piraeus (1st semester of acad. year: 2005-2006).
    •   Lecturer of the laboratorial course: “Quantitative Methods for Economic
        Decision Making with the use of SPSS”, Postgraduate Programme in
        Economic and Business Strategy, Economics Department, University of
        Piraeus (1st semester of acad. year: 2007-2008).

2. Undergraduate University Programmes (Bachelor’s Level)
    • Lecturer of the thematic course: “Marketing II” (Services Marketing,
       Communication Techniques, Market Research, Marketing Plan)
       Undergraduate Programme in Business Administration, Greek Open
       University, (acad. year: 2006-2007).
    • Lecturer of the course: “Introduction to Marketing”, Department of Financial
       Management and Banking, University of Piraeus, (acad. year: 2007-2008).
    • Lecturer of the thematic course: “Marketing II” (Services Marketing,
       Communication Techniques, Market Research, Marketing Plan)
       Undergraduate Programme in Business Administration, Greek Open
       University, (acad. year: 2007-2008).
3. Undergraduate Technological Institutions Programmes (Bachelor’s
Level)
    • Lecturer of the course “Political Marketing”, Marketing Department,
       Technological Scientific Institute of Athens (TEI, acad. years: 2001-2002 and
       2002-2003).
    • Lecturer of the course “E-Commerce”, Business Administration Department,
       Technological Scientific Institute of Athens (TEI, acad. years: 2001-2007).
    • Lecturer of the courses “Applied Market Research”, Marketing Department,
       Technological Scientific Institute of Athens (TEI, acad. years: 2003-2007).
    • Lecturer of the course “Public Relations” (for ERASMUS students),
       Marketing Department, Technological Scientific Institute of Athens (TEI,
       acad. year: 2004-2005).
    • Lecturer of the course: “Market Research”, Department of Photography,
       Technological Scientific Institute of Athens (TEI, acad. years: 2007-2008).

4. Postgraduate and Undergraduate Programmes in Private Colleges
(Bachelor-Master Degrees)
   • Lecturer of the courses ”Marketing of Shipping Services” and “Shipping
      Business Management” at the BCA College, Piraeus (acad. year: 2000-2001).
   • Lecturer of the courses E-Commerce (Undergraduate, B.A.) and E-Tourism
      (Post Graduate, Μ.Α.), Alpine Centre - The Swiss Business School for Hotel
      and Tourism Studies in Greece, (2nd semester of acad. year: 2006-2007).

5. Public Institutes of Educational Training (Public Certificates)
    • Lecturer of the course: Secretariat Management, Public Institute of
      Educational Training of Marousi (1st semester of acad. year: 2005-2006).
    • Lecturer of the course: Market Research, Public Institute of Educational
      Training of Peristeri(1st semester of acad. year: 2006-2007).

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    •   Lecturer of the courses: Marketing Case Studies and Forecasting Methods and
        Techniques in Marketing, Public Institute of Educational Training of Peristeri
        (2nd semester of acad. year: 2006-2007).

OTHER ACADEMIC ACTIVITIES
1. Examiner-Member of the Regional Examinational Certification Committee of
Attica, Public Institute of Educational Training (O.E.E.K). Specialization:
Marketing and Business Studies (Nov. 2006 – Jan 2007).

2. Academic supervisor of more than 30 under-graduate dissertations, Technological
Scientific Institute of Athens (Lecturer, 2001-2007).

OTHER ACTIVITIES - COMMUNITY INVOLVEMENT
  • Qualified Pianist, the National Conservatory of Greece (10 years studies) and
    Music Composer with the use of a personal Midi Home Studio.
  • Member of the “University of Wales Guild of Graduates”.
  • Member of the “International Students’ Society of the University of Orebro”.
  • Member of the Chess Club of Pagrati.
  • Gymnastics (Athlete of the Byron Team of Gymnastics for 7 years (1982-88).
  • Swimming (Athlete of the Illisiakos Swimming Club for ten years (1981-90).
  • Basketball player of the Halandri team (1990-96).

LEISURE ACTIVITIES
  • Electronic Music Composition
  • Chess
  • Basketball
  • Internet




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