The Importance of Google Analytics Data
©2011, Oracle Digital
Google can do a lot for your website. One thing it does that a lot of website owners
don’t take advantage of is offer the free Google Analytics site. This is an intelligence
tool that will tell you a lot about your website traffic.
By registering your website at http://www.google.com/analytics, you can find out
several things, based on date ranges, such as:
How many visitors you’ve received
Whether that number has increased
What your bounce rate is
Which sites refer people to your site
Where traffic is coming from
Which keywords your site is getting
traffic from ranking for
How long people stay on your site
The Google Analytics information can be
very helpful for you and for your SEO
company. The info can be used in many
ways, especially in terms of analysis and in
strategic planning. Regularly looking at this
information, as well as using the many other tools that Google offers for free to
webmasters, could help you gain a competitive advantage, hold your own against
competitors trying to de-throne you, and could help you take advantage of trends and
others things happening online.
What should you do with info gathered from Google Analytics?
1. Use the info to strategise and to help you determine which of your strategies are
working best so you can capitalise on them.
2. Look for areas that need improvement.
3. If you’re running a Google Adwords pay per click campaign, there’s an entire
section devoted to that as well.
4. Figure out which pages have the highest conversion rate.
5. Determine what people entering your site ‘want’ and figure out how to give it to
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There are many ways to use your Google Analytics data reports to your advantage. If
you need help reading them and acting upon them, consider talking to Oracle Digital,
Perth SEO specialists who can help you with your online strategy from concept through
delivery and who can help with ongoing maintenance as well.
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