Layaway Template

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					Library Contact:                                      FOR IMMEDIATE RELEASE
(Insert Library Name)
(Contact Name)
(Phone Number)
(Email Address)

Playaway Contact:
Caroline Barni
440-893-0808 x121
cbarni@playawaydigital.com


(INSERT LIBRARY NAME) WRITES NEW CHAPTER IN CONVENIENCE, OFFERS
     PRE-LOADED PLAYAWAY® DIGITAL AUDIO BOOKS TO PATRONS

  Each Palm-Sized Unit is Permanently Loaded with an Audio Book to Make
      Listening as Simple as Pressing Play; Bestselling Titles Available


(Insert City, State) – (Insert Month Day, Year) – (Insert Library Name) today
announced that they will begin offering Playaway – the first self-playing digital audio
book – in their library branch(es), adding the innovative digital format to their existing
audio book collection.


Half the size of a deck of cards, Playaway is the simplest way to listen to a book on
the go and – with no tapes or CDs - can hold as little as two or as much as eighty
hours of content on each unit. Using clearly marked buttons, Playaway gives listeners
the ability to move back and forth within or between chapters and alter the speed of a
narrator’s voice. It even has an automatic bookmark feature that remembers where
you left off. Additionally, Playaway has a universal headphone jack that works with
almost any type of headphone or mobility accessory.


“Playaway’s simple functionality and immediate usability separate it from other audio
book formats,” said (insert library spokesperson, title). “With Playaway, our patrons
can enjoy best-selling content with first-rate digital audio.”


There are over 1,200 bestselling current and classic titles on Playaway, including
many selections for children. And because Playaway’s format is friendly for listeners
of all ages, every patron can enjoy the new format. The (insert library name)
collection includes:
      Insert Title Name
      Insert Title Name
      Insert Title Name
      Insert Title Name
      Insert Title Name
      Insert Title Name


“With Playaway, we set out to create a product that was portable, technologically
simple and easy to use, and it’s been a perfect fit for libraries,” said Christopher
Celeste, President, Findaway World.    “In fact, 99% of our current library customers
would recommend Playaway to another library. We are excited to have provided such
a welcome audio format for this important channel.”


For more information about Playaway at (insert library name), please contact (insert
phone number) or visit (insert website address).


About the Playaway Format
Playaway is the simplest way to listen to digital content on the go. It comes with the
audio content already pre-loaded on it and a battery to make it play. Simply plug in
earbuds and enjoy. Each Playaway weighs only two ounces and has a universal jack.


Playaway is Made Possible by Findaway World
Findaway World, a privately held company based in Cleveland, Ohio, is dedicated to
delivering simple and immediate access to content consumers want or need. Their
latest product, Playaway, is the first digital audio player of its kind, coming pre-loaded
with premier content from leading publishers, authors, record labels, and artists.
Learn more about the company and the product at www.playawaydigital.com.


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