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UCB Approach to New Markets
World Bank Group Housing Finance Conference
Washington DC March 15-17, 2006
Jean-Christophe Steven
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Contents
• UCB Presentation
• Building new markets
• Today’s new (emerging) markets…
• … An opportunity for UCB
• Two case studies: Turkey and Morocco
• Challenges UCB faces
• Conclusions
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1. UCB Presentation
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A Housing Finance Specialist
• Founded in the 1951 post-WW2 France under
reconstruction…
• …to help the process by financing main,
secondary or investment residences, UCB is a…
• …wholly-owned subsidiary of the BNP Paribas
Group and the Housing Finance business line
flagship of BNP Paribas International Retail
Financial Services
• UCB markets its products B2B through a network
of business referral partners (e.g. Brokers, Realtors,
Construction Companies and Property Developers) 4
International development
• UCB is the only French Housing Finance
specialist with an international network, incepted
in 1986...
• …and presently comprising 8 units in France,
Spain, Italy, Portugal, Greece, Norway, the
Netherlands and Belgium
• We open UCB Switzerland in June 06 and 5 other
projects are taking us, inter alia, to Turkey and
Morocco .
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Global Data Bank
• 55,000 new customers per year
• Euro 10.8 Bn new loans in 2005 (+34.1%
over 04)
• As at Dec 2005, Euro 27.8 Bn loans
outstanding (+23.6% over 04)
• 2 500 employees
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2. Building new markets
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3 Development Phases
• 1951: France as a country under reconstruction
– French State sponsored market organisation
– Dominant State-owned players
– Subsequent gradual liberalization
• 1989: France as a fully liberalized country in an integrating
Europe.
– UCB internationalizes itself, with low growth at home
– 1989: preparation for first subsidiary in Spain…
– …followed by Italy (1989), Portugal (1999), etc, etc.
• 2002: France in the Global Economy
– Core European network consolidation (The Netherlands,
Norway, Greece, Belgium, Switzerland and Germany)
– … with assessment of emerging markets in Eastern Europe
and the South Med.
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Methodology of expansion
• No preset roll-out model:
– Draw on past experiences to adapt to new places
– Strongly support new businesses
– Operational autonomy of mature subsidiaries
– Cross-fertilisation between UCB businesses wherever
beneficial (IT, marketing, process)
– Leverage on BNP Paribas Group international presence
• Models toolkit:
– Northern Europe Model (Brokers referrals)
– Southern Europe Model (Realtors referrals)
– Post-war France Model (Construction Companies referral)
• Achieve a realistic and sustainable local market share
depending on market dynamics (Do not overreach)
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New markets features (1)
• Macroeconomic Imbalances…
– Currency volatility challenges foreign investors
– High Interest rates
– Limited primary liquidity and almost no secondary
– Significant budget deficit ratios
… require Multilateral Financial Institutions to
assist in addressing the situation with
suggestions for:
– More flexible exchange rate regimes
– New practices in financial markets
– New frameworks, laws and regulations
– Monetary policies and inflation targeting
• …and to look for the contribution of Housing
Finance specialists
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New markets features (2)
• Socioeconomic Imbalances such as
– Dwellings deficits
• Qualitative in Eastern Europe
• Quantitative and Qualitative in the South Med Rim
– Housing Loans Limitations
• Housing Loans with shorter term
• Limited Loan Products range
• Low mortgage debt ratio: between 1% and 15% (1% in
Turkey, 4% in Poland, 8% in Morocco, 11% in Jordan,
12% in China)
• Strong demographic growth and a very young
population
– Fast paced and recent urbanization, at the expense of
space control (Currently 40% of less developed countries
residents live in urban areas. It is expected that 60% of the
world population will be urban by 2030, and that most
urban growth will occur in less developed countries.)
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3. Today’s new (emerging)
markets…
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UCB Three Criteria Model (1)
We regularly run a model blending about 200 indicators to track:
• Attractiveness, with respect to:
– size
– profitability
– growth
• Accessibility in terms of:
– refinancing
– costs of starting up
– synergies with the BNP Paribas Group
– competitive environment
– specificities of the country
• Risks, the cornerstone assessment of :
– regulatory risk
– solvency risk
– market risk
– country risk
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UCB Three Criteria Model (2)
• In-depth Reviews and Country Committees ensue …
• …To sort countries, as per today’s data, according to 4
categories:
– Priority countries
– Accessible countries
– Attractive countries
– Country to further assess
• Dynamic forecasts are also run to envisage future trends:
– And this process can change countries status
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UCB Three Criteria Model (3)
• Our housing finance model is overall providing positive
views for emerging markets. Worth of note:
• Hungary:
– A slowing down of the loans growth, albeit at a high
level (30 % a year vs 80 % over 2000-2004 period)
– Stable margins at high level
– Development of refinancing by mortgage bonds
(mainly covered bonds)
• Russia:
– Very strong loans growth (about 85 % a year
between 2000 and 2004)…
– …supported by the Government that should
implement in 2006 a support package for our industry
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UCB Three Criteria Model (4)
• Algeria
– A relatively small market compared to its neighbours
(Morocco, Egypt, Tunisia) but a very important potential.
– Improvement of market conditions: new banking law
(2005), computerization of land registries, mortgage
finance trainings for the main market players.
• India
– Growth of outstanding loans remains at a high level (40
% a year between 2000 and 2004, outstanding as at
2004 : US$ 26 Bn)
– A favourable legal environment
– Decrease in interest rates (from 15% in 1999 to 9% in
2005)
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4. An opportunity for UCB
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Why we have to be there?
• Important structural reforms happen now in many
emerging markets:
– We can provide to local regulators our views on practical
solutions for issues encountered in many different
countries
• We want to share with local partners best practices
and skills
– Win-win strategy locally
– Gradual integration strategy globally
• Also, risks being higher we can enjoy:
– Higher margins and…
– Synergies with the International Retail Banking and
Financial Services core business lines of BNP Paribas
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Optimism about the future
• Given its linkages to land, construction, and labour
markets, housing finance is key to economic growth
and at the forefront of Governmental Policies and
Planning everywhere.
• Mortgage markets have grown at very strong annual
rates and construction activity is booming with no signs
of crash landing
• Emerging countries offer significant opportunities for
the following reasons:
– Falling interest rates, tax incentives and healthy property prices
have increased the affordability of housing loans and the desire
to be part of the virtuous circle.
– Increasing incomes will lead to increased demand for housing
finance in urban areas.
– Rapid economic growth has led to urbanisation causing the
demand for housing to soar.
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How to enter these markets?
• Carefully review conclusions of our internal Three
Criteria Model : Turkey and Morocco stood out as
desirable countries.
• Respond to BNP Paribas local partners’ requests
for UCB presence, TEB in Turkey and BMCI in
Morocco, to provide our intermediaries marketing
expertise.
• Take strategic decisions about what categories of
intermediaries to market.
• Meet representatives of the chosen target
intermediaries in all key cities
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Turkey (1)
• A young and dynamic population of over 70
million, 65% less than 30 years old
• A fast developing country with an average
growth rate of 7.5% per year in 2002-2004
• A macroeconomic stabilization with a virtuous
circle of:
– Lowering inflation expectation (7,9% in 2005)
– And falling real interest rates (≈ 14%)
• Many Banks push into mortgage finance
• Most middle and low income families cannot
benefit from housing loans because they are
still too costly
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Turkey (2)
• The developing strategic shareholding pact with
TEB provides UCB with a gateway into one of the
largest countries in Europe population-wise…
• … at a time when Turkey has just embarked in a
convergence scenario with the EU supported by
strong performance in terms of growth, inflation
and interest rates.
• Moreover a new « Housing Finance System » law
will, within months, accelerate the expansion of a
mortgage financing market currently taking off
briskly.
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Morocco (1)
• Macroeconomic stability with
– Low inflation: average 1,5% for the period 1999-2004
– The external current account has been in surplus since
2001
– Growth: 5,5% in 2003 and 4,2% in 2004
• Important lack of housing units
– In 2005, the deficit is stable at 1 240 000 dwellings
– Underdeveloped Realtors sector
• A dynamic housing loans sector
– Decrease in interest rates (from 12,5% to 7,5%)
– Housing loans outstanding reached 8% of GDP in 2004
against 3% in 1995
– With a 25% growth in outstanding in 2005 (5,4 Bn euros),
the market is already in a booming trend. But the potential
of development remains important, since only 20% of the
population is holding a bank account. 23
Morocco (2)
• UCB approaches Morocco as a springboard for the
Maghreb, a region comparable to Turkey
population-wise.
• Due to its economic stability (controlled inflation,
low interest rates) and its tight links with Europe…
• … Morocco is a neighbour country with good
mortgage finance potential…
• …through a construction companies/ developers
referrals marketing strategy.
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Difficulties in emerging countries:
challenges UCB has to face (1)
• Underdeveloped financial systems
– Lack of long term debts instruments and other funding
issues
– Securitization of mortgages proves difficult
• A still unstable legal environment
– Land tenure, property rights and the legal process can
be significant impediments
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Difficulties in emerging countries:
challenges UCB has to face (2)
• A limited access to housing finance
– Inadequate supply of trained professionals
– New products framework difficulties (PEL in Morocco)
– Maturity of loans is often too short
– Lack of sound information on the actual exposure of
individuals to debt
• Crisis triggers and early warning indicators
– Economic crisis: unemployment, lower housing values,
external shock
– Delays in coming up with new prudential lending standards
and regulations
– Ineffective foreclosure (delays, appeals, adverse judiciary)
– Late payment and default statistics
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Conclusions
• The current period appears to be a historic high point in the
Housing Finance industry history
• UCB and its parent, BNP Paribas, recognize the many
opportunities offered by these conditions and…
• …will make increasingly available its expertise and financial
capacity to our industry….
• …especially in the Emerging Markets.
Thank You For You Attention
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