2007 SEPTEMBER Vol 40 Issue 9 www.sanmiguel.com.ph
I am San Miguel
SAN MIGUEL At
I Am Sa S
ime was wh,en
mployee?g TFilipino male g
an Miguel-somethin guel Brewin
1Years Who is tshceription 30 the San Mi e SMC
the de d, salesman with cribed the averag guel has
So who is the San Miguel marrie most closely des eons ago. San Mi cultural,
employee today? On this,
Group” . Yet that was tinational, multi
denizenvolved into a mul rate. Today, we
our 117th year as a business,
Kaunlaran took that question
since e business conglomelipino but
to task. Read on and you might
be surprised to discover what
represents “average” in San Miguel.
multi- once not just Fi Vietnamese,
are at alian, Malaysian, hinese.
On its 117th year, San
Miguel Corporation’s once Filipino-
Austr ndonesian, and C lio diversified, so toob
dominated workforce has now
turned multi-racial. Take a snapshot
T hai, I product portfo ationalities, and jility
of employees working in the different
As our various races, n a San Miguel fac ind
SMC facilities across the Asia-Pacific
and the resulting photo would probably
did the tions. Walk into today and you’’ l’ l f d
resemble a United Colors of Benetton
billboard. Despite the obvious differences
descrip re in the region ditionally assigne
in terms of skin color and facial features,
anywhe doing tasks tra
these individuals are part of the San Miguel
This is the result of the Company’s
direction towards internationalization and
the upshot of its drive towards becoming a
world-class and globally-recognized institution.
Whereas the portrait of the San Miguel
workforce five years ago was typically Asian,
today’s human resource base extends beyond
Asia—with an increasing proportion of Caucasians
coming mostly from Down Under.
Of the total employee make-up, the majority (65%) In the PhILIPPIneS
are still Filipinos. Australians, on the other hand, account Males outnumber females at 8 to 2.
76% are married.
Antonio and Jennifer are the most common first
names, with Santos being the most common surname.
How the Pie is Cut Diosdado Paras enriquez, a Production technician
Philippine-Based Employee Profile
with MCLP CNL-Oprns-Metal Cap Operations, is the
sMits longest serving employee with a 42-year service record.
3% 25% thE tyPICAL FILIPINO EMPLOyEE:
gineBra is respectful, especially of authority and age;
7% using such uses honorifics like Sir, Maam to
treats co-employees almost like family.
is religious; a meeting is almost always opened
Packaging by a prayer of some sort
35% loves to eat; Apart from lunch break, Filipinos
will often break for mid-morning snacks and
depends on smooth interpersonal relationships
to get the job done; non-confrontational
With reports from Amy Cordero, Joela Corpuz, Ariel Curay,
thiwa Donlao, Louise Doyle, Zendy Gardose, Dante mallari,
sherwin reyes, Cielo medrano-santos, Greg sauco, Zhong
shuhua, mara tan Cha, L.m.tri and Joan Valencia
by roLLi s. bonDoy
Males outnumber females at 7 to 3.
nguyen is the most common name.
nguyen is either the first or last name of
approximately 20% of Vietnamese employees.
Statistics show that approximately 40% of the
Vietnamese population have this surname.
Dr. nguyen Anh, a pig farm manager and
T he continued growth of San Miguel is the result of the hours,
animal nutritionist with San Miguel Purefoods
(Vietnam) Co. Ltd., is the longest serving
employee. Employed on July 15, 1995 (under
ttC) he has served for 12 years.
ho thu nghia, medicine warehouse staff
skills, dedication and loyalty put in by San Miguel ,s workforce both
hired on September 14, 2007, is the newest
addition to the team.
thE VIEtNAMESE EMPLOyEE:
is respectful, especially to teachers, elders
and to authority. he is careful to address the
other person by his designation (chairman,
director, manager) or as ‘Mr.’ or ‘Mrs.”.
shows his responsibility for family and
most likely rides a motorbike to
work (motorbikes far outnumber
at home and overseas.- Ramon S. Ang
cars in Vietnam). This disparity in gender is most apparent at the
shows his respect for the host San Miguel Brewing Group. The Company’s flagship
at an event by dressing in his
and oldest business, accounts for 25% of San Miguel’s In InDOneSIA
total male population. In the division alone, men Males outnumber females at 7 to 3.
is religious and therefore
tolerant, hospitable outnumber women almost 9 to 1. 81% are married.
and generous–traits Muhammad is the most common
influenced by Where Women rule employee name.
Buddhism. But wait, there are units where women outnumber the longest-serving employee is nanen, a
must always ‘save face’. member of the production team, who has
the men. served for 29 years.
At the San Miguel Food Group, more employees Muhibuddin Ahmed of P.t. San Miguel
SOUrCE: P.t. SAN MIGUEL
PUrEFOOdS (VIEtNAM) CO. Ltd. literally wear skirts rather than pants. At San Miguel Purefoods Indonesia is the newest member
Super Coffeemix Co., Inc., San Miguel Pure Foods and of the team, hired in August 2007.
the longest names on the roster are
San Miguel Food Shop, it’s a woman’s world (Hmmm,
Jeffrey Yulius Cornelius Victor
does this mean women have better taste?). Lodohori and I. Gusti ngurah Putu
for 20% of the total SMC population following the Walk through the halls of the Head Office Bhinna Bhyantara.
integration of National Foods Limited, Berri Limited Complex and you’ll notice the large number of female
and Lactos into the San Miguel Group. Chinese and employees there too. thE tyPICAL INdONESIAN
Indonesians each comprise 5% of the total population, Following closely behind is San Miguel’s newest very respectful, especially to authority. If you
with the remaining slice of the pie a mix of Vietnamese, business unit, Process Synergy Inc. (Prosync), where the are older, he will preface your name with
Thais, Malaysians and Singaporeans–located in ladies outnumber the men7 to 3. Incidentally, Prosync “ibu” if you are female, or “pak” if you are
male. he will never eat or serve before a
breweries, food processing plants and packaging centers has a considerable quantity of unattached individuals–
person in authority or a guest does.
in the region. definitely the best place to be for young males in search finds it difficult to express disagreement
Surprisingly, you’ll find the occasional British, of opportunities for personal synergies, so to speak. openly.
American, Canadian, and Swiss employees in the mix– fun-loving – especially men. they will
proof of San Miguel’s growing international presence
Married on the job often be first to hit the dance floor at
In terms of civil status, 72% of the San Miguel office parties, dancing even with other
and global reach. men. Women, being shy, will join in later.
population is married.
In terms of numbers, the Food Group is the most Indonesians also love to sing.
In fact, unlike businesses in other countries, some
multi-racial, with mixed nationalities accounting for deeply religious. during the fasting month,
personal partnerships have become official, accounting he will not eat or drink from sunrise until
some 20% of their employees, followed closely by the
for the rather large number of intermarriages throughout sundown. they will,
Beer Division at 17%. Men in the Corporate Staff Units however still go to
the business. (Well, how are we to look for partners elsewhere
(CSUs) slightly outnumber women at 430 compared to work.
when we’re always working?) traditional. Many
What this means is that on the average, San women wear a
You’ve Got Male Miguel is not fertile ground for singles, with only 28% head covering to
A quick look at the statistics reveal that San of employees still unattached. This is not the case in work.
Miguel is still predominantly a male organization—the Thailand, however, where singles outnumber those who
SOUrCE: P.t. SAN MIGUEL
Adams outnumber the Eves to the tune of 8 to 2 have exchanged marital vows. PUrEFOOdS INdONESIA
(sorry, ladies), which is actually a trend common across
industries around the world. If it’s any consolation, at
The averAGE employee
The average San Miguel employee is 38.7 years
least, this proportion has improved from the 9 to 1 ratio
old. Females can breath a sigh of relief since their average
posted five years ago in favor of men. Well, it could
age is 33.5 years old to the average male’s 39.6. Ironically,
be that recent efforts promoting the empowerment of
the San Miguel Group’s youngest employee is male
women and gender equality have borne fruit. Or simply,
and at 20 years old, is barely out of college. The oldest
women are more career-oriented today.
employee, on other hand, is female at 69.
The more mature employee is the
In ChInA mean at San Miguel Packaging Specialists In AuStrALIA
the male-female split is almost even at Inc. (SMPSI) as three of its facilities– Males outnumber females 7 to 3.
Zhaoqing San Miguel Glass Co., Ltd. with 55% Mandaue Glass Plant, MCLP Canlubang Mary rubery, a member of the National
male to 45% female. At Foshan San Miguel Foods WA distribution team, and Dennis
Packaging Co. Ltd. , males outnumber females Plant, and Manila Glass Plant–register
Weber, with the hobart distribution
at 68%. the highest averages in terms of age at 49, depot, are the longest-serving employees
the majority of employees (92-95%) are 45 and 44 years old, respectively. Outside with 35 years and 44 years under their
married. belts respectively. 25% of employees have
the country, San Miguel Beer Hong Kong
In Chinese, the surname precedes the first served the company for 5-10 years.
name. the most common surnames at posts the oldest employee average age at 41.
19% of employees belong to the 30-34
Zhaoqing are Chen, Li, Zhang, Wang, In terms of longevity, the longest- year-old bracket. this is followed by the
and he. the most common first names for serving employees, bar one, belong to the 35-39 age bracket at 16%.
females are Ling, hua, Fang, and hong,
while the most common first names for males
Beer Division with an average tenure of FIGUrES COVEr NAtIONAL FOOdS AUStrALIA ANd NEW
ZEALANd EMPLOyEES ONLy ANd dOES NOt INCLUdE
are We, Jun, Ming, and Jian. 42.1 years and still active.
EMPLOyEES OF KINGS CrEAMErIES ANd BErrI INdOSArI
the longest serving employee is Liang Jia Li
who has served the company for more than
What’s in a name?
Liang ting ting is the newest employee
When it comes to family names, the most common
with 11 months of service. are Santos and Cruz (which respectively mean Saints and In thAILAnD
Cross). Coincidentally, both names are associated with the male-female split is 60%-40% at San
thE ChINESE EMPLOyEE:
place a high value on relationships. In most
holiness the same way San Miguel takes its name after its Miguel Marketing and 80%-20% at San
patron saint, St. Michael the Archangel. Miguel Brewery in favor of males.
cases, your colleague is potentially someone
who could be a good friend Over 70% of the workforce is single.
Offshore, the single most common surname is
meals strengthen relationships. A unique Panitan, Panithan and Panitarn are the
Wong and its variation Wang, both in China, which carry most common female names. Somkiat,
tradition during gatherings is the table
hopping where hosts go to the English meaning of “King” or royalty according to Anon and Arnon are the most common
every table to toast their Wikipedia.com. male names.
guests. the Chinese In terms of first names, many hombres answer to the With the San Miguel thai business still
term for “bottoms up” relatively in its infancy, nanthaon Pomyen
name Antonio while Jennifer is the most popular name and Seri Puricompee of San Miguel
is gan bei.
very respectful of among girls. Brewery thailand Ltd are the longest
authority/rank. But guess what? No combination of these names serving employees, both employed on June
very diligent (i.e. Antonio Santos, Jennifer Santos, Antonio Cruz, or
because they Wandee Nakmanee, hired by San Miguel
Jennifer Cruz) actually appear in San Miguel’s corporate Marketing on September 17, 2007, is the
believe in the
saying, “you telephone directory! newest employee.
reap what you
In Conclusion thE thAI EMPLOyEE:
sow.” thais smile a lot – they are friendly, patient,
very helpful; If we were to come up with a composite of all and non-confrontational. Often, things are
believing that these statistics, we conclude that it is most likely that mai pen rai (no problem). they are also
kindness begets your average neighbor at San Miguel hasn’t changed known for their hospitality.
kindness. at work, building and maintaining a good
very much. First Name: Antonio; Last Name: Santos;
SOUrCE: ZhAOqING SAN MIGUEL relationship with everyone is important.
GLASS CO.,Ltd., FOShAN SAN MIGUEL Gender: Male; Nationality: Filipino; Status: Married; Showing respect is also important, and one
PACKAGING CO. Ltd) Age: 38 years old; Division: San Miguel Beer K must never do something that will cause
another to “lose face”.
thais are proud of their accomplishments,
both education attainment and on the
job, and will even affix their educational
attainment (MA, Phd) to their name on
thai culture and
love for country are
Even at work, the
highest respect is
accorded to the
King and the
For many of us, San Miguel is our second home–a place where most
SOUrCE: SAN MIGUEL
Ltd. ANd SAN MIGUEL
BrEWEry thAILANd, Ltd)
of us learn about life–how to get along and work with others,
how to see things through and how to chart our own course.
SAN MIGUEL At
one of the most popular tV shows in the United states is “heroes,” a
drama series which tells the story of seemingly everyday people who have
incredible abilities such as telepathy, time travel, flight and spontaneous
regeneration. While clearly the stuff of fiction, in our book any ordinary
mortal can be someone’s hero by making a difference in that person’s life.
Indeed, you don’t have to look very far or even outside the circle of our San
Miguel family to find people who make life a little better and, in their own
unique way, are a source of inspiration to the people who know them best.
LE CONG and dANG thI
Kaunlaran asked a handful of employees, “Who in San Miguel inspires you?”
Le COnG Anh KIet, hr MANAGEr, SAN
MIGUEL BrEWEry VIEtNAM Ltd.
LAWrenCe ShI, MArKEtING MANAGEr, SuZAnA JOrAMI, KEy ACCOUNt MANAGEr thE SAyING, “Do not judge a book by its cover”
SAN MIGUEL BEEr dIVISION-NOrth ChINA KING’S CrEAMErIES (S) PtE Ltd resonates in the story of my first meeting with dANG
OPErAtIONS thE PErSON who inspires me the most and thI hANh. Outwardly simple, unassuming, and a bit
AS A MArKEtING professional, San Miguel’s who I look up to as my hero is my former boss, King’s softspoken, my impression of Ms. Hanh changed when
SVP for Corporate Marketing MENLOU BIBONIA is Creameries (S) Pte Ltd. General Manager MOK yUEN we were given an opportunity to work closely together.
a great source of inspiration for me and a model for my ChING. I had the honor to work with her when I joined She is indeed a lady of many talents and someone
own career aspirations. Menlou has a unique intuitive the company in September 2001. In July 2007, she who rose from the ranks. Currently San Miguel Brewery
feel for what consumers need and want. She also has the was promoted to General Manager of National Foods ’s)
Vietnam Ltd.’s (SMBVL Sales Information Head,
ability to adeptly utilize market research data. Singapore. she holds two bachelors Degrees—one in Accounting
I find it fascinating to work with Menlou. She has Ms. Mok is my hero for many reasons. She and another in English. Ms.Hanh joined San Miguel
a firm grasp of details and processes information really mentors, guides, motivates, and inspires me to aspire to as an Accountant in May 2004, with her base in Ho
quickly to form an accurate picture of how things are. greater heights in both my work and my personal life. Chi Minh City, some 1,000 kilometers away from her
In that way, she can respond effectively to meet a clearly At work, she laughed with us during the good times homeland, Da Nang City. After holding that post for
defined goal. and shared our tears when we were down. She always two years, she took on the position of Sales Information
She’s the type of person who doesn’t suffer fools encouraged us—cheering from the sidelines—making Assistant at the Da Nang City Sales Office. Having
gladly. But it’s to her credit that she’s willing to show us take big steps when all we thought we could do was shown a high degree of competence and potential there,
a degree of patience for people who’ve obviously not crawl. I learned many valuable life lessons from her, she was trained to become a Sales Information Head at
thought things through, or worse, who think they can which you would not learn in school. the San Miguel Office at Ho Chi Minh City.
talk their way out of a situation. She is a dynamic, passionate, and goal-driven Her relatively fast climb up the corporate ladder is
A serious conversation with Menlou can feel like woman who is tireless yet shows great compassion and a result of her diligence and her commitment to complete
having one’s mind turned upside down and inside out. empathy. But she is not all about work. She can be very her duties. This dedication extends to her willingness to
She never ceases to surprise me—while being widely amusing and entertaining too! I am certain that I am not sacrifice time away from home because of her job—no
known as a stickler for rules, protocol and proper alone in my admiration for her but there are many others matter the distance.
procedures, she is actually incredibly open to innovative like me who have had the chance to work with her, both This is why I have great respect for her. I myself
ideas and is willing to give people the space to give things past and present. have experienced being assigned to places that are far
a go. To Ms. Mok, our hero, our away from my family, and that is why I know how
What many people may not be aware of is that inspiration, cheers! Here’s to you! We look difficult it is to be away from the
Menlou is fun loving and a person with a big heart. She forward to the day when you can again people you love and who support
is also creative and generous. She is definitely a woman lead us to achieve bigger and greater things you. Yet, she still goes on with
with a lot of class. because, as you have taught us, “Nothing is her job everyday with the same
Impossible”, and “Just Do It” because we are passion.
“Happening Always!” Ms. Hanh is a true
inspiration and I believe
LAWrENCE (front row, second from left) and MENLOU (second from right)
that through her example,
San Miguel Corporation
will have many more good
employees like her.
ANy OrdINAry NGUyEN
MOrtAL CAN BE NGUyEN VAN
nGuYen MInh thOnG, ENGINEErING
ANd PrOJECtS, SAN MIGUEL PUrE FOOdS
By MAKING A (VN) CO., Ltd.
“FArM hOUSES are like our houses. We have
DIFFerenCe to take care of them just as we take care of our homes.“
This is the first nugget of wisdom that NGUyEN VAN
IN thAt PErSON’S SU, supervisor of the facilities and utilities team of San
Miguel Pure Foods Vietnam, shares with newly-hired
technicians in their first tour around the farm as part of
LIFe their employee orientation.
Mr. Su has been part of the company for close
to 10 years. When San Miguel took over the company,
formerly owned by a Taiwanese group, he found it
difficult to adjust to the new management style. Under
the former management, he was used to just following
directions. Now, under San Miguel, they are encouraged
to give suggestions and recommendations. He took this
as a challenge. He made himself and his team adapt
CArMEL to the new work demands. He motivated his men by
encouraging them to give suggestions and share these
ideas with the whole team. He told them that since they
are part of the maintenance team, they should trace each
problem back to its root cause and correct it. Under his
guidance, his whole team was slowly able to adapt their
working style and attitude to the San Miguel culture.
Today, they actively initiate action when necessary.
Although, Mr. Su is under my supervision, I have
learned many things from him. He is one of my models
in terms of managing a team and in leading subordinates.
Now, his team is one of the most efficient in the company.
His strength of character continually inspires me to
do better as a leader. K
CArMeL MAGLeO, PLANNING, PrOJECtS,
ANd MANAGEMENt StAFF GrOUP, SAN
MIGUEL PUrE FOOdS INC.
thItIKArn ChOOPAn, FINANCE ANALySt,
A hErO is an instrument God uses here on SAN MIGUEL MArKEtING thAILANd, Ltd.
earth to assist each of us in our struggle to become the ONE PErSON who has made a difference in
best that we can be. I found these qualities in ANNA thItIKArN and
my life is one of San Miguel Marketing Thailand,
SANtIAGO, SMPFC’s Financial Planning and rAtChANEE
Limited’s (SMMTL) Finance Analysts, rAtChANEE
Budget Manager. She shows this in her own simple EKALAPNIMItr. She is my mentor, my friend and my
ways. Despite her hectic schedule, she still finds time, sister—all in one package.
even for only ten minutes, just to help someone in a Since I joined SMMTL, she has coached me in
difficult situation. She willingly takes the trouble to my career as well as in my private life. Sometimes, when
clarify the systems and processes of the Food Group and I have a problem with my teammate on work-related
the intricacies of the different business processes to save issues, she mediates and we are able to discuss and
me from making mistakes. resolve the problem because of her level-headedness and
I also see her as my mentor. Because she can be her objective approach. She is also my confidante. She
strict, I have learned discipline. But she is not all about gives me advice on personal problems that I can’t discuss
work. She is also fun and witty. In fact, she always draws with my family or with my other friends. She also gives
an audience every time she starts sharing her stories. me sound advice on how to spend and save money for my
I haven’t been able to personally tell her how much future.
I appreciate her. I hope that through this article, I will Apart from our personal relationship, I respect her
be able to express my heartfelt gratitude to her for being on a professional level because I see how she gives her
there for me. best in her job. And that’s why she is my inspiration.
MyWOrD SAN MIGUEL At exPAnDInG My hOrIZOnS With San Miguel
After almost a
decade in the corporate
1Years World-class. Innovative. Passionate. If San Miguel is known by the people
it keeps, then it’s no wonder that the Company ranks right up there
world, San Miguel sent me back to
among the Asia-Pacific’s leading organizations, winning awards and
school. In April I was fortunate to be given
citations year after year. yet to retain good people, an organization
the opportunity to attend the Asian Institute of
must continue to challenge and develop them. Many have benefited
Management’s Management Development Program.
from the Company’s continued pursuit of excellence through continuous
I had the good fortune of working for a number of
learning whether through formal study or through the on-the-job
companies but it was at San Miguel that I was given the
experience of growing the san miguel business in other countries.
chance to further my studies.
melanie t. oteyza, AVp and Country Audit manager for Australia,
At AIM, every day taught me something
and elwyn r. borromeo, president Director of pt san miguel purefoods
new—systems thinking, environmental analysis,
indonesia, gratefully share their experiences.
balanced scorecard, strategy formulation, even classes
on Negotiations Strategy, BATNAs and ZOPAs. Our
schedule was tough. We were expected to study three to prepare for families on the go. Later, just before landing,
four cases and around 60 pages of handouts at a time to she told me she was the wife of the Finance Minister of
be effective in the classroom. I would study until 1 or 2 in Thailand.
the morning. There was a lot of pressure, never enough My second assignment found me in Ho Chi Minh
time to take it all in. We learned to discipline ourselves, City, Vietnam, to learn about food distribution systems
keeping focused on our goals. and problems. My memories of Vietnam are not all about
I really believe that I was able to complete the work. I did all the tourist-y things—crawling into the
course because of my training at San Miguel. My job tiny Cu Chi Tunnels near Ho Chi Minh City, used by
is a balancing act in itself, from operational, financial the Vietnamese resistance during the Vietnam War. And
and compliance audits, to quality assurance reviews, who can forget the image of the slim, beautiful, long-
information systems controls, fraud investigations, haired Vietnamese women driving their motorcycles in
corporate governance, risk assessment, and security their Ao Dai (Vietnamese traditional dress).
evaluation. This all honed my planning and analysis China was my third destination, again to look for
skills, making it easier for me to spot organizational business opportunities and partners. To me, China can
problems and employ the right solutions. At work with “My bags are packed!” be summed up in two words—huge and historical. I
internal clients, we discuss ideas, we don’t shoot them This was my quick reply to my superior when he asked have many memories of China. There’s just one problem
down. We encourage each other professionally and me if I wanted to join his team. He was tasked to though—getting around can be difficult if you don’t
personally. I would say that my Company significantly spearhead the processed meats expansion to other Asian speak Chinese. On a bus trip to China from Hong
contributed to this success, and helped me obtain the countries. This was in 2003, a time when the Company Kong, I boarded a bus (with a 25 kg suitcase in tow) that
Superior Performance Award given to outstanding MDP was just beginning its regional expansion program in the I thought would take me straight to the Garden Hotel
students. Asia-Pacific. in Guangzhou. Just outside HK, we got off at a large
I am grateful to San Miguel for the opportunity to Thus began my travels to countries like Thailand, building for the necessary immigration and customs
further my studies. Definitely, what I learned will revert China, Vietnam and Indonesia. Traveling has always requirements, which, mind you, were very efficient. But
back to SMC. I am more motivated, more committed, been in my blood and I welcome any opportunity to get as I walked out of the building, there were a hundred
and I will continue to work with passion that will help to know another country—its people and culture. I also buses all exactly the same in color and size. So I ran
the Company grow. I can say that my accomplishment look forward to making new friends and learning from from bus to bus lugging my big suitcase, looking for
would have not been possible to achieve without SMC’s them. Through postings in different Asian countries, San somebody, anybody, who could speak English and direct
encouraging climate in broadening my horizons both Miguel gave me the rare opportunity to do just that. me to my bus.
professionally and personally. My first assignment was in Thailand to look for Currently, I’m based in Indonesia as the President
business opportunities and potential business partners. Director of PT San Miguel Purefoods. Indonesia is
Melanie T. Oteyza Thailand is an amazing country—modern, as evidenced a melting pot of cultures: Malay, Chinese, Indian and
by its high rises and huge shopping centers, yet a country Dutch. There are Muslims, Christians and Hindu
where the local culture and religion are still very much PT SMPFI managers. Indonesians are warm and
a part of every day life, as seen in its architecture, local hospitable, similar to the Filipinos in many ways. Bahasa
dress, and the number of Buddhist temples which dot the Indonesia, their national language, has many similar
countryside. As a student at UP Diliman I had many words to Tagalog, Bisaya, Kapampangan and Ilokano.
Thai classmates. I realized then that Thais are very much Mura is murah (cheap) and mahal is mahal (expensive).
like Filipinos in their manner and tastes, so it was very Puasa means fasting in both Bahasa Indonesia and
easy for me to work with them. Bisaya.
Much like the Philippines, traffic is a problem in I am truly grateful to San Miguel for the
Thailand. We turned this into an opportunity to better opportunity to be posted in different countries. There is
market our food products. On a plane to Chiang Mai, no better teacher than experiencing different cultures,
I was seated next to a woman who, in the course of economies, and businesses firsthand. In these postings
our conversation about how bad the traffic was in the across Asia, I gained insights into local cultures, local
city, told me that every school day she would prepare ways of doing business—all of which gave me a new
sandwiches for her kids who would board the car still perspective on the importance of flexibility, innovation,
half-asleep. Since the commute to school took two and of taking advantage of opportunities available to you
hours, they would eat their breakfast on the road. This which I could not have acquired from reading books or
apparently was typical, and an insight we found useful in formal class.
in marketing products that are convenient and easy-to- Elwyn R. Borromeo
SAN MIGUEL At
1 17 there’s
Years always A
the employee suggestion system
continues to reward employee initiatives
At San Miguel, bright ideas pay off. Through the Employee Suggestion System, Since its relaunch in 2004, participation in the program has grown steadily. To
the business honors and rewards innovators who suggest ways to improve efficiency, date, the enhanced ESS has generated a total of 476 proposals from the members of
productivity, and generate cost savings. Our employees, after all, have always been most the San Miguel Group, with 214 accepted for implementation and 129 proposals (with
creative in finding ways to make equipment and processes run more efficiently and more potential savings of P210.45 million) having undergone, and others still undergoing the
cost-effectively. prescribed one-year validation period to qualify for cash rewards. Thirty six proposals
with a total annual actual savings of P24.4 million have already been awarded.
IMPrOVING thE BreW
BACOLOD At the San Miguel Beer Bacolod Brewery, five Brewing supervisors have made
Brewery the beer drinking experience out of their facility even more satisfying. With their recent
innovation, Francisco Jubelag Jr. V., Matthew Droz Ali Sideño, Garry Ferolino, Jonard
De los Santos (now assigned to Polo Brewery) and Roel Lawagon (now in Davao
Brewery), the team has introduced a technique that enhances the product, eliminates
by eDen n. tiJinG
over-foaming and beer spillage, contributing some P361,785.30 in annual savings since
Entitled “Injection of THIAA Requirement of SML at CCT”, the innovation
involves injecting Tetra Hops ISO-Alpha Acid or THIAA—an ingredient that
improves beer aroma, bitterness and foam formation—directly into the cylindro-conical
tank, instead of injecting THIAA in the Ruh Line during filtration. The new technique
eliminates over-foaming and beer spillage caused by infection from the injection
system—such as from the hoses, fittings, and pumps. It also improves beer clarity,
eliminates THIAA over-dosage and increases hop utilization.
USE At MCLP
by JUbie o. sebAstiAn
Necessity is the mother of invention. Rising fuel batch of Vitrea oil. Not only does this innovation with a better monitoring of used virgin oil and used
prices and higher energy-input costs for manufacturing benefit the business, it also offers a solution to a filtered oil.
firms, inspired highly motivated engineers, Marciano significant environmental problem in an efficient and The virgin oils fed into the machines were
Payumo, Jr. and Ener Ochoa, to resort to the re-use of cost-effective way. collected and put in the filtrating equipment. After being
costly Vitrea oil 150—a mineral oil which is being used The two engineers started by fabricating the filtered, this was placed in a clean, empty drum to be
as a lubricant in the press machines of the Metal Closure filtrating equipment, (designed by the MCLP-SF used in lubricating the machines. In a year, a total of 53
and Lithography Plants—through filtration. engineers), and testing these on filtered oil with the drums of Vitrea oil 150 were saved by using 40 drums
In oil recycling, it is a fact that one ton of recycled assistance of the Technical Services Department in of virgin oil in a year. A drum of virgin oil costs around
lubricant can be produced from 1.3 tons of used oil, and MCLP-Canlubang. Other approaches that utilized the P16, 000.00 pesos, thus the total savings amounted to
that 10 tons of crude oil would be required from a fresh process of filtration were also conducted to come up P753,541.93 pesos a year.
by meLo C. enCinAres
All it takes is just a spark of a brilliant idea to make a valuable contribution
to the growth of the Company. such is the story behind two ess projects GrEAt IdEA
initiated by employees of san miguel yamamura Asia Corporation (smy)
that has generated a total savings of p 3.1 million. PrOPONENtS OF WINNING
SUGGEStIONS GEt 10% OF
SAVINGS FOr ACtUAL SAVINGS
ChALLENGING thE StAnDArDS OF P50,000 UP tO BELOW
Cartons, as packing material, is one of the major P1 MILLION. CASh rEWArdS ArE
cost components in glass manufacture. As a standard,
each carton must have a specified bursting pressure of GrAdUAtEd tO A MAxIMUM OF
200 psi. Rising cost pushed the business to explore cost P500,000 FOr ANNUAL SAVINGS
saving ideas particularly lower grade cartons that are
OF P26 MILLION ANd ABOVE.
strong enough to protect and preserve the bottles until
they reach the customers. AN ASSOrtMENt OF SAN MIGUEL
Edward Chua, a former Production Planner of PrOdUCtS EqUIVALENt tO 5%
SMY (now with Glass and Plastics OPC and Product
Development), had an idea and he put it down on paper OF thEIr CASh rEWArd IS ALSO
and submitted this to the ESS project. His proposal was GIVEN. SUGGEStIONS ShOULd BE
entitled, “Down-gauging structure of generic packing
IMPLEMENtEd FOr ONE yEAr tO
materials.” It was tested from April 2005 to March
2006 in coordination with SMRPC, and a carton was dEtErMINE ACtUAL SAVINGS.
developed with lower bursting pressure of 150 psi and
175 psi. This was applied in 5 molds.
The result showed that the down-gauged carton SuBMIt YOur eSS
was enough to protect the bottles. During the trial entrIeS nOW!
implementation period, no problems were encountered to join, submit your proposal
in operations, handling and transport until the products of implementation. This project also provided an to your PLANt ESS
reached the customers. There was no feedback or opportunity for cost savings in other materials, which AdMINIStrAtOr. you may also
complaint received in relation to the down-gauged may actually have standards or specifications that are send in your entries through the
cartons. With the reduced cost of cartons, the project more than the requirement. ELECtrONIC ESS dAtABASE.
generated savings of over P1.2 million in its first year
LOOKING FOr WAyS tO AVert the IneVItABLe
fuel consumption continued to increase. Department, to devise a plan that would make the
In the early stage of the Furnace YA campaign, three-burner firing set-up possible again through the
the 3-burner firing set-up yielded lower oil consumption “Introduction of Air Boosting to Furnace YA 3-Burner
compared to the 4-burner firing set-up. This was mainly Firing Set-up”. Engr. Desiderio’s project would conduct
due to bigger temperature gradients created along air boosting by introducing atomizing air only at burner
the melter, which intensified convection current and #4 (without fuel oil). This set-up would compensate
improved homogenization of the glass bath. Operating at and balance the air distribution for more efficient
lower furnace temperatures then was very viable. combustion.
However, for an old furnace, the 3-burner The project was implemented from November
firing set-up became ineffective due to excessive smoke 11, 2005 until October 2006 with encouraging results.
emissions brought about by clogged checkers that First, it achieved,better temperature gradients. As
created an imbalance in the distribution of combustion the melting process improved with the enhancement
air. De-clogging the outer chamber of the regenerator in temperature gradients and batch control, lower
A furnace is the heart of any glass manufacturing required higher checker temperature and longer thermal operating temperatures were achieved. Most importantly,
facility. Having it function at peak performance can spell de-clogging time, which was detrimental to the aging the project achieved a significant reduction in oil
the difference between a successful campaign to reach furnace. Thus, the facility switched to a four-burner consumption which was phenomenal for a 14 year-old
targets or a disappointing showing at the end of the year. firing set-up. furnace. The reduction in fuel oil consumption from
Such is the story of SMY Asia’s Furnace YA. On its This problem inspired Fernando Paulo Desiderio, November 2005 to September 2006 is even more
14th year, the furnace’s capacity had diminished while its a senior Staff Engineer in the Furnace Operations phenomenal: a generated net savings of P1,916,602.15.
the yoplait business Centre internal services like payroll, site HR, facilities and
reception; and are the face of NFL to our consumers as
the team behind the NFL Consumer Enquiries Centre.
With YBC literally working as the NFL engine
room, the buildings are buzzing with transactions and
SUPPOrt SErVICES “Financial Reporting is a dynamic and challenging
environment that allows people to develop their career
and skills,” says Stephen Rae, General Manager
Reporting. “And this is a real plus for National Foods
when it comes to attracting graduates and keeping the
the ybC is a vital part of national team excited and motivated.”
foods Limited’s day-to-day The Finance and Administration team of 26 are
operations. assisted by site-based reporting and provide accurate,
Every time you purchase an NFL product— timely and relevant financial information and support for
whether juice, milk, cheese, soy or fresh dairy—it is divisions within both National Foods and San Miguel.
almost certain that the NFL Yoplait Business Center in Locating the team at YBC has seen stronger
Australia’s Melbourne suburb of Mulgrave has been cross functional relationships develop with Supply
involved in its manufacture and delivery to market. To Chain and Business Services and has been essential
the NFL business, the YBC is the hub from which in the development of TBT SAP support and
teams representing every function operate, involved and training. However, it is the upcoming move to our new
integrated at every level of the NFL business. corporate home in the Docklands and being “in-house”
They are involved in relationships with our with the rest of the Finance, Sales and Marketing that
farmers, primary producers and raw material suppliers; will not only consolidate these improvements but develop
they are there at each stage of the logistics and supply an even more effective finance function for NFL.
chain, in pricing, accounts receivable and credit, and
provide customer support and service to our retailer
YBC at the forefront of TBT
While the waves of TBT change are sweeping
partners.They do financial reporting and transactional
the organisation, it is important to note that many of
controls to keep our financial health in check; cover
the teams at YBC - like the Service Centre, Transaction
Control and IT - are not only adopting and learning
the new SAP technology but are continuing to provide
support and service in the current IT legacy systems.
This is quite a feat of multitasking and learning across
functions that should be applauded.
New computers – Thanks IT!
2007 is the year of technology at NFL. David
Bough – General Manager Information Services,
(and his team) have been hard at work and diversified
into many projects over the last 18 months, providing
expertise to TBT, SOE and the new Intranet
development. With a charter to provide IT systems and
equipment with 24/7 business support, he has he says
a “team of champions”. Hosting 160 applications and
infrastructure that extends across Australia and to New
Zealand, NFL IT will continue to develop the tools that
delivers our business with market leading capability.
YBC is the place your new computers were
sourced, tested and configured. It is home to the roll-
out team, headed by Charles Sciberras, who have
systematically transferred NFL sites to the new standard
operating environment. David wishes to personally
thank the project team, and to recognise the efforts of the
Regional IT Site Analysts across the company, who were
so pivotal to the success of the project and the many site
Consumer Enquiry Centre (CEC)
The CEC team of seven is the interface with the
all important NFL consumer. Working across our entire
product range, the CEC collates information on not
just product quality responses, but also on what drives
consumers to contact us. By capturing this consumer
fedback, the team collate many innovative product
by rACheLLe tAyLor
Employee Services work to ensure correct and
timely payment to all National Foods employees and is
additionally responsible for accurately maintaining all
employee data within the payroll system, including salary
deductions and leavre.
Employee Services work to ensure correct and
timely payment to all National Foods employees and is
additionally responsible for accurately maintaining all
employee data within the Payroll system, including salary
deductions and leave.
Transaction Controls Team
The Transaction Control Group team who report
to David Harris, IT Planning Manager, numbers 42
people and is based at YBC and also on other National
Foods sites. Being a transactional team by nature, they
have some very interesting statistics to share. Did you
know that the company processes more than190,000
SIte SNAPShOt invoices per year? That we have over 40,000 customers?
Over 13,000 product SKUs? More than 25,000
The Yoplait Business Centre known as suppliers?
“YBC” employs 500 people onsite
ybC is home to: There are several initiatives started by the
project tbt (total business Engagement Committee that seek to involve the hearts
transformation) and minds of YBC staff.
the business services Group (bsG), “Friday celebrations” happen once a month and
incorporating involve a member of the Group Executive or invited
the it team speaker presenting either a business update or a topic of
Quality and improvement, learning and interest. The information session is followed
suggestions which are feed back into the business to drive transactions Controls by a BBQ, manned by the Engagement Committee.
new product innovation. employee services Other successful engagement programs have
Many of the team have a background in food, information strategy and been the Cheese Shop, an Ideas Suggestion box, and
nutrition and consumer science and work closely with Delivery fundraising events for great causes like the Royal
manufacturing site Quality staff and the Risk Group Head office functions include: Children’s Hospital, the Cancer Council’s Biggest
to ensure prompt investigation of all quality issues and financial reporting, Morning Tea and Juvenile Diabetes Walk for a Cure.
complaints to ensure customer satisfaction. engineering, Raffles are also raising funds for future initiatives such as
in-house health checks and on-site extras.
Employee Services site based hr and
remunerations services, The activities and atmosphere of employee
The National Payroll team, (now referred to
trading and supply, involvement created by the Engagement Committee, in
internally as Employee Services) is also in the grip of
manufacturing and Logistics conjunction with the high level of awareness of OH&S
technology change, adopting the PeopleSoft software
the nfL Consumer enquiries in the workplace created by the site Safety Committee,
system before being moved to the H2R stream of TBT.
Centre. are certainly elements of the YBC environment that will
The team, which is a mixture of experience and fresh
some of the Cheese & Gourmet ’s
be transferred from Mulgrave to NFL exciting new
faces, pays us on all on several cycles - with 16 weekly
foods team are also located here; Dockland’s home next year. K
payrolls, one fortnightly and one monthly.
foodservice and retail sales,
territory managers and Customer
service foodservice and retail
sales and territory managers.
by DonG mAGCALen
San Mig Coffee 100% Premium Instant Coffee: thE MAGICAL
thE ChOICe OF PBA LeGenDS MAGnOLIA
“Have you ever wondered where Magnolia
Chocolait comes from? Does it grow on trees like
a mango, or an apple? Or does it come from the
ocean, like the fish? Or does it fall from the sky
when there’s a Choco Storm?” This is the opening
spiel of the Trailmaster, the guide to an exciting
and educational adventure inside the new Magnolia
Inna Gimenez, Product Manager of Magnolia
Chocolait, explains, “This is our school activation
program for Magnolia Chocolait and this is
Magnolia’s way of bringing the product closer to
our core consumers—kids. Through the Magnolia
They have taken more than legends whose hard-court prowess are well-
Chocolait Bus, kids will be able to discover how
the usual dose of winning and losing remembered by male and female basketball
Chocolait is made via an interactive format with
from which two powerful emotions—joy and sorrow fans across ages.
music, science, art and sports. With this, we are
—spring forth. Maybe that’s why acting for the “For sure, Filipinos will be happy to see their
able to promote Chocolait as a fun and nutritious
new San Mig Coffee 100% Premium Instant Coffee basketball heroes again onscreen, this time in a relaxed
commercial was such a breeze for PBA Legends Alvin mood savoring their favorite black coffee,” explains San
Thousands of school children from various
“The Captain” Patrimonio, Allan “The Triggerman” Mig Coffee Brand Manager Vince dela Cruz.
schools in Metro Manila trooped to “Planet
Caidic, Samboy “The Skywalker” Lim, Hector “The In the commercial, Patrimonio is seen sharing
Chocolait” which is housed in the Magnolia
Director” Calma, Chito “The Dynamite” Loyzaga, and with his basketball colleagues his thoughts about his
Peter “The Sportscaster” Martin. favorite coffee–stronger in taste, with richer aroma
Inside the Chocolait bus, there are four
Young and promising director Marian Basa shares and can make more cups than the other black coffee
stations where children can learn about the stages
her experience of directing the players: “I was very brands.
involved in making the nutritious chocolate drink
excited when San Mig Coffee asked me to direct their What’s interesting in the commercial is how “The
they love. Choco Marshalls are on hand to involve
first TV commercial for their black coffee. Seeing my Captain” associates San Mig 100% Instant Premium
the kids in activities such as playing the big
favorite PBA players all together in one set is a dream Coffee with their qualities as basketball players: intense,
xylophone, painting/coloring, singing, dancing
come true.” fearless, and driven to go the extra mile.
and of course, sampling the delicious Magnolia
The TVC, which was launched in September and It just goes to show, that even legends need
is currently being aired in leading networks, revolves to unwind, to stop for just a moment and savor the
For its pilot run, Planet Chocolait will
on the theme Tapang at Diskarte (Courage and company of friends with a cup of strong, rich black
be visiting 35 schools around Metro Manila. A
Streetsmarts), two qualities attributed to the six PBA coffee. K
successful culminating activity entitled “Adventures
in Magnolia Choco Land” was held at the
GSMI’S ‘SLuSh MAn’ Glorietta Mall in Makati City where kids
enjoyed a whole day of fun-packed
by Jon hernAnDeZ activities. And as a result of the warm
Don’t blame Jay Navarro for thinking that the blender is one of the most important
acceptance for Planet Chocolait, more
household gadgets there is. The 37-year-old Navarro, a business management graduate
tours are lined-up next year. K
from Sawyer College in the U.S. is now operations manager of Perlie’s, a cozy dining
place just a stones’ throw away from the Quezon Memorial Circle.
After a previous bar venture, Navarro is now in charge of putting a fresh and
engaging face to the 25-year-old establishment. Navarro introduced the slush
concept in the venue, which now offers Green Dalanghita, Blue Calamansi, Tequila
Sunrise, Lychee Margarita, Lychee Daiquiri and Mango Daiquiri, among others
made with Antonov Vodka and Don Enrique Mixkila, selected fruit and crushed ice.
The use of Antonov and Don Enrique Mixkila as base alcohol is actually a
no-brainer. ”I’ve actually tried other brands of alcohol and Antonov and
Don Enrique Mixkila is perfect for my slushes. In fact, some of the customers even ask
for a few more shots to go with the concoction,” Navarro happily relates. While the common iced
tea is not merely iced tea per se as it is spiked with a dash of Gran Matador Brandy to give the
beverage an “extra kick.”
Since introducing the slush last January, Navarro’s Mango Daiquiri and Tequila Sunrise
are huge hits. Two cases of Antonov and Don Enrique Mixkila are consumed every week and
these make 96 slushes. That number could go double in solo servings using GSM Lite bottles.
“It’s a fun drink with groups and good with beer and shooters. Actually, customers can come
up with their own mixture as long as we have the fruit and mixes for it,“ says Navarro. K
by yVette KAtiGbAK by Leo b. DeLA CrUZ
tFG hEAd Ed B. MArtINEZ (sixth from left) tOGEthEr WIth (front row, left-right) LEO B. dELA CrUZ,VENEr N. APUrILLO, FErdIE M. JUStO, Cyd P. AGUILErA, ELAINE
C. NANtES, EMy V. BALINGIt, MAE rOSALES, JOhN B. JOCSON, rENE t. SALENGA, (second row, left-right) MArIS L. ALEtA,tONy B. MONSANtO, JUN V. GUEVArrA, FABI
r. EVANGELIStA, dANNy E. PArrENO, ANd rOLLy N.yU.
tFG KEEPS OUr FOOd BUSINESS
WIth INdUStry’S BESt
supporting the business with technology, research and productivity, the
san miguel food business’ technology and facilities Group helps the
food Group uphold its reputation as a quality operation in every sense of
The Technology and Facilities Group (TFG) business such as ISO 9001 and ISO 22000 including
of the San Miguel Pure Foods Company Inc. is the the development and implementation of training
latest evolution of the former Regional Expansion and programs related to food safety and quality management
Facilities Group which was mainly responsible for the systems.
project management of SMPFC projects in Southeast Among the other plants certified for ISO 9001
Asia and China. Formally launched on February is the San Miguel Foods, Inc. B-Meg Laguna Plant
1, 2007, TFG is headed by Eduardo B. Martinez, which recently received certificates of commendation
and is responsible not only for project management, from the SMPFC Management for having maintained
but also for research & development, food safety, the ISO 9001:2000 quality management system (as
process excellence (devolved from Corporate Quality certified by Certification International) and a Hazard
Management), and general facility administration Analysis and Critical Control Points (HACCP)
services for JMT and Bo. Ugong facilities. accreditation from Schutters Phil. Inc. The plant is now
Project Management includes the whole gamut preparing for the next level: ISO 22000:2005.
from technical feasibility studies, evaluation of facilities Ensuring that SMPFC Plants are at par with
or proposed acquisitions (process evaluation, equipment industry standards is the job of the TFG. As such, it is
component, capacity), and major expansion projects for a strategic partner in both domestic and international
existing businesses that involve changes in structure operations—helping maintain the Food Group’s
(facilities) and/or processes. various businesses uphold quality standards, remain
In the area of research and development, TFG profitable and competitive. More recently, the TFG
identifies and evaluates new processing technologies has significantly contributed to the Le Gourmet Plant
that can improve existing products, processes, upgrading based on Hormel USA’s recommendation,
equipment systems, packaging, raw materials and Purefoods Indonesia’s processed meats capacity
ingredients. The group identifies and integrates synergy expansion, the development of PHC Marikina Plant’s
opportunities among Product Development groups of Nugget Former, BBF Equipment and the Spiral
the different business units, coordinates the sharing of Freezer Project.
learnings through an annual Technical Forum for the The team is also responsible for coordinating with
Food Group, and services new businesses on product third party providers for general services at the JMT
development projects. and Bo. Ugong offices, particularly for housekeeping
The TFG also provides quality management and janitorial maintenance of utilities and facilities, and
services to the Food Group through its Quality messengerial services.
Management (QM) unit comprising of the Process As a team, the TFG’s vision for the future is all
Excellence and Food Safety groups. It has under its about focus and execution. Their goal is to continue to
belt food safety, quality and productivity programs raise productivity while keeping focused on operating
such as the product quality monitoring system, Good efficiencies in all aspects of the Food Business. The
Manufacturing Practices (GMP), Hazard Analysis TFG will continue to serve as an integrator to synergize
and Critical Control Points (HACCP), 5S/Good SMPFC’s key business activities—capitalizing on its
Housekeeping, Records Management, Productivity core competencies—project management, research
and Process Improvement. The team continues to and development, food safety, quality, productivity and
develop specific quality systems models for each process improvement. K
by eriC Qin by J. Anthony LopeZ
A GrAnD SLAM
SAN MIGUEL BEEr
four san miguel breweries
recently received quality
certifications and efficiency
awards—recognition of the
company’s tradition of quality
and product excellence.
In just a span of three months, two overseas
breweries of the San Miguel Beer Division were
granted quality standard accreditations, while two
domestic breweries were commended for their
exemplary work in production efficiency and
I SELL ONLy
Auditors SAI Global of Australia through their
representative office in Jakarta recently gave PT
Delta Djakarta Tbk brewery certification for both
ISO9001:2000 and ISO 22000:2005 last August.
The ISO 9001 International Standard, which is
based on a systematic process approach, specifies
requirements for a quality management system that
meets customer requirements and enhances customer
satisfaction. Meanwhile, ISO 22000 international
how Blue Star beer
standard specifies the requirements for a food
safety management system that involves interactive
In northern China, beer drinkers are dealer Duan Guolian communication, system management, prerequisite
program and HACCP principles. Among all San
spoilt for choice with many different
beer brands in the market. In Hebei
outsmarted the Miguel breweries, only PT Delta Djakarta has been
province alone where the local competition certified for both ISO 9001 and 22000.
PT Delta’s accreditation comes at the heels
population approximates that of of San Miguel Thailand Brewery’s ISO 9001
the philippines, numerous local and certification last June 2007, joining the ranks of the
foreign beer brands are jockeying and Zhang Jian. Their analysis of the situation was that company’s ISO-certified production facilities.
hard for their share of the beer there were two major areas that he needed to improve: On the local front, San Miguel Polo Brewery in
market. first, he had to increase the number of his sales people, Valenzuela City was adjudged 1st runner-up (Industry
Helping San Miguel fend off competition are a and second, he had to improve the quality of service category) at the ASEAN Best Practices Competition
number of dedicated SMC dealers like Duan Guolian of he provided. Despite the difficulties, Duan Guolian for Energy Management 2007, besting entries from
Baoding City. managed to buy five trucks and set up a small team of major industrial corporations in Myanmar, Malaysia,
On his foray into the market after becoming an ten. Indonesia, Thailand, and Laos.
SMC dealer in 2002, he was only able to sell 1,200 tons He told his people that their mission was to quickly The San Fernando Brewery in San Fernando,
of Blue Star Beer in Qing Yuan County—just a drop in address the concerns and requirements of their restaurant Pampanga was also awarded the Silver Ecowatch
the bucket considering the population in Qing Yuan is accounts and distributors. Using this strategy, Duan rating by the Department of Environment and
630,000. Unable to believe how little his team was able Guolian’s sales volume improved to 7,800 tons in 2006 Natural Resources—Environmental Management
to sell, he consulted SMC sales representatives Guo Wei (from 2,800 tons in 2004)—and he held 75% of the Bureau Region III. This is considered the second
market in Qing Yuan County. Today he has eight vehicles highest recognition accorded to industries for
and 18 employees in his sales team. outstanding efforts beyond requirements set by the
Now, more than ever, he is confident of selling government in terms of environmental laws. K
kaunlaran is published every month
for employees and friends of San Miguel
Corporation by the Corporate Affairs Office.
more beer in the upcoming Chinese traditional Mid-
kaunlaran is Filipino for progress. Autumn Festival and the long October holidays. “I
Issue No. 9 40 San Miguel avenue Mandaluyong city,
Volume No. 40 Metro Manila, philippines 1550 am proud to sell San Miguel products—especially the tWO OVErSEAS BrEWErIES
September 2007 teL. No. (632) 6323529
fax No. (632) 6381303 various variants of Blue Star Beer. It is a high quality OF thE SAN MIGUEL BEEr
dIVISION WErE GrANtEd
Maricar Y. Veloso SMc webSIte: www.sanmiguel.com.ph beer and the locals have acquired a taste for it. Although
there are other bigger and more established rival
deSIgN dIrector For more of the latest on San Miguel, visit
elsie chua-dormiendo our employee website, SMCentral, even
without access to the internet at breweries that are offering me better deals to sell their
alexies L. Santiago
www.smcentral.com, and watch our weekly
editions of SMc Newsbreak. products, I firmly refused because I like dealing with San ACCrEdItAtIONS, WhILE
edItorIaL board TALK TO US. Are we Miguel. They are very kind, honest and always willing to tWO dOMEStIC BrEWErIES
Kin g. Lichauco
Leah M. huang
sending the right number
of Kaunlaran copies to the help us with whatever concerns we have. That is the kind WErE COMMENdEd FOr
right person? Do you know
of partnership I believe in.”
of a unit that hasn’t been thEIr ExEMPLAry WOrK IN
receiving Kaunlaran? Do With the pride he carries in San Miguel and its
update us by phone, fax,
or e-mail. products, it will be no surprise that Duan and his team PrOdUCtION EFFICIENCy
coNtrIbutorS thIS ISSue
rolli bondoy l elwyn borromeo l Jayson brizuela l Leo dela cruz l
will sell even more San Miguel Beer in 2007. He adds, ANd ENVIrONMENtAL
Jon hernandez l Yvette Katigbak l J.anthony Lopez l dong Magcalen
Melanie oteyzal eric Qin l rachelle taylor l
“I believe we will reach 9,000 tons for 2007 and for 2008, COMPLIANCE.
I will sell at least 10,000 tons of San Miguel Beer!” K
by J.Anthony LopeZ
With six decades of brewing
excellence under its belt, san
miguel polo brewery is a reminder of POLO BrEWEry
what endures—quality standards,
dedicated employees and
products that get better with time.
The diamond is the traditional 60th anniversary
wedding gift. It is rooted from the Greek word adamas
which means unconquerable and enduring. This icon
of strength and fortitude is a fitting symbol for Polo
Brewery, the second oldest existing brewery in San
Miguel’s 117-year history.
Formerly under Japanese management, Polo
Brewery was known as the Balintawak Beer Brewery
(BBB) until San Miguel purchased it in 1947 and took
When the 85-year old pioneer Aviles Brewery
ceased operations in 1975, Polo Brewery took over the
manufacturing demands of the country’s favorite brew.
And take over it did, supplying the beer requirements of
the thirsty island of Luzon while sister brewery Mandaue
supplied Visayas and Mindanao. Only during the entry
of the San Fernando brewery in 1982 did Polo brewery
manage to ease up.
Apart from surviving the ravages of war, Polo
survived numerous changes and challenges—including
the perennial threat: flooding. The reclamation project
that brought the Dagat-Dagatan area to life, was made
at the expense of the outlying areas, Polo brewery
among them—hampering daily operations and affecting
employee attendance. In the early 90s, as Polo became
a victim to massive floods during high tides and heavy
rains, forcing management to consider closing down the
plant and moving operations elsewhere. But this was
not to be Polo’s fate. After a massive restructuring of
its operations and renovation on the facility to minimize
flood damage. Polo Brewery rose again like a phoenix.
Today, Polo Brewery is unique among San
Miguel’s five local breweries. It is the only brewery with
a canning line that can produce up to a million cases a
year. It also holds the distinction of being the only local
brewery that exports it products worldwide. And it
houses the venerable San Miguel School of Brewing—a
bastion of brewing excellence that schools the business’
Decades of technological brewing innovations have
rendered some massive equipment obsolete and led to
a leaner but meaner workforce. The old brewhouse has
long been closed, and now houses a visitor center which
showcases a small collection of vintage plant equipment.
Yet, as you walk through its doors, the familiar resonant
hum of the production plant fills your ears as you catch
the scent of freshly ground malt in the air—this is what
Polo Brewery is about. For six decades it has been the
Beer Division’s ‘old faithful’, churning out case after
case, helping the business meet its daily demand for the
golden brew. K
by JAyson briZUeLA
darling, Morales was given a hero’s welcome when he
visited Manila last year.
It was during this visit, that Morales became a
member of the San Miguel family.
Now, the 31-year old future Boxing Hall of
Famer is affirming his ties not only with San Miguel
Corporation, but also with the Philippines. This time, via
a different kind of combination: his twin endorsements of
Ginebra San Miguel Inc.’s Gran Matador Solera Gran
Reserva and San Miguel Beverages Inc.’s Magnolia
“Morales is the perfect endorser for Ginebra San
Miguel Inc.’s Gran Matador Solera Gran Reserva,”
says Brand Manager Paul Camello. “His stature in
the boxing world fits well our description of the Grand
Matador Solera Gran Reserva market: successful
individuals who have worked hard to get to where they
are now and are looking to enjoy life’s pleasures.”
“Erik also knows his brandy well. With the level of
success he has attained, he has for sure sampled many of
the world’s finest spirits. We’re proud that Erik himself
has said that our local brand can compare with some of
the best in the world.”
When San Miguel Beverages Inc. launched its
new line of healthy beverages early this year, the search
commenced for a worthy endorser who would not only
lend star power to the brand, but more importantly,
ErIK MOrALES’ become a role model for healthy living. To find an
advocate of good health was crucial to SMBI’s strategy.
With products like Magnolia Fruit Drinks Orange,
Magnolia Fruit Drinks Pineapple, Magnolia Healthtea
Apple,and Magnolia Healthtea Lemon, and Morales
became the unanimous choice.
“As a champion athlete, Erik knows what it means
to stay fit and healthy. We’ve seen how hard he trains for
his fights and this makes him an ideal endorser not just
the mexican ring legend is now the endorser of two of smC’s most potent of our Magnolia Healthy Beverages, but of good health,
new weapons: Gran matador solera Gran reserva and magnolia healthy in general,” says SMBI Business Manager for Domestic
beverages. Operations Bernie Marquez.
“Filipinos respond to him well. He’s cariñoso,
Having reduced Manny Pacquiao—our great down-to-earth, simple, sincere, and humble—qualities
white light—to a blood-red (and at times, fading) that are very Filipino. With his stature as an athlete
shadow of his brilliant pugilistic self in their classic first and his appeal to a broad section of consumers, we’re
encounter in Las Vegas, Mexican boxer Erik Morales confident that he will make a good ambassador for the
quickly earned among Filipinos, the sobriquet “public brand.”
enemy No. 1.” Starring opposite Morales in his new Magnolia
Not content with vanquishing Pacquiao, Morales Healthy Beverages commercial is another well-known
then brushed off Manny’s much-vaunted punching and well-loved fitness buff: TV and movie princess
power, declaring, “he did not hurt me at all.” For most Angel Locsin. Locsin, the daughter of former San
Pinoys, the insult was far worse than the collective Miguel Sports Director Angel Colmenares, is arguably
bloodied nose we had suffered in the hands of the boxing the most popular and promising young dramatic actress
world’s El Terible. in Philippine show business today. A well-known
Manny Pacquiao would eventually redeem subscriber to the healthy lifestyle, she works hard to
himself in two 2006 rematches, handing Morales his maintain her slim physique.
first ever knockdown (as well as his second and third) While his glorious reign as one of the world’s
and subsequently, his first taste of defeat. Pacman’s now best pound-for-pound fighters may be drawing to an
ascendant star signaled the end of Morales’ long and inevitable close, Morales is just getting warmed-up for
illustrious boxing career. a different war, here in the Philippines—the battle for
But the hostility with which he was once greeted brandy supremacy and the fight to champion healthy
by Filipinos has quickly turned into a love fest. Since beverages.
having appeared alongside his erstwhile boxing rival in With SMC in his corner, and Pinoy fans rooting
a well-received San Miguel Beer TV commercial, Erik for him, the competition is headed for the ropes—reeling
Morales has scored a one-two punch with Filipino fans. from the potent charm of the man they call El Terible. K
Gracious in defeat, Morales’ heartfelt acknowledgement,
“Wala kang katulad Manny,” earned him newfound
respect and admiration. Now officially the Pinoys’ newest