Sample Template for Pitching Angel Investors
(Your Name, Your Phone, your@companyemail.com)
Presentation to Big Money Investors/Strategic Partners May 2006
Summary
• Team
5—each with 10+ years designing advanced widgets Mostly engineers; two with extensive sales experience
• Product
Radical new widget: costs 90%, revenues 50%
• Market
$500M market today in 5 verticals, growing 20%/yr
• Regulatory (if applicable)
FDA 510k already in progress
• Competition
Current: large players with old technology; two small entrants Future: large players will adapt, but will take 5 years to retool
• Financials
$10M in revenue in 3 years Seeking $2M, will get to cash-flow break even
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Team Brings Sector, Startup Skills
• Widget Man, founder, CEO
10 years in widgets Formerly VP Product Dev., Widge-R-us
• Widget Woman, founder, VP Engineering
MIT PhD, Aerospace Widgets Dept. Dissertation: “This actually is Rocket Science…” 4th Startup: 2 small successes; 1 going concern; 1 failure
• Three Others
Complementary engineering talent Two with 7+ years sales & marketing experience
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Product Changes Market Dynamics
• Cuts Customer Costs
90% reduction in customer hard costs Reduces widget consumption, increases performance
• Increases Customer Revenues
Plants currently at 100% capacity Widget retooling #1 limiting factor Can increase output, with higher quality Customer can charge premium for more product Estimate 50% increase in revenues
• [Add Real-World Examples; maybe 2-3 slides of case studies]
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Value Proposition to Customer
Item Economics
1 Year Supply Our Widgets
Cost Savings to customer Increased revenue through price increase
-$500,000
+$5,000,000 +$5,000,000
Increased revenue through more sales
Total ROI Payback period
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+5,000,000
+$14,500,000 30x 12 Days
Radical Design Changes Economics
Widget Implant
(25 patents: 5 issued, 20 pending)
Outputs: Methane, etc.
(2x increase, reduced impurities)
Inputs: Grass, Hay, Business Plans
(90% reduction)
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Business Model
• Software-as-a-Service
One-time fee for hardware: $100 Monthly subscription for continuous data updates: $4.95
• Data Key to Business Model
Inputs, outputs in careful balance Depends on climate, which is always changing 1M-record cow-output database by ZAG
• [Further discussion of microeconomics, show your math…]
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Market Growing, Easy to Reach
• $500M Market Today
Concentrated in 12 major customers Distributed among another 100 minor ones
• No one customer has market power
Too many to collude Minor players quickly expanding, threatening majors
• Prior customer relations
We have sold to 10 of 12 majors Have personal contacts at 25 of next 100
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Regulatory Approval Likely Soon
• FDA In Final Review
510ks submitted 1 year ago Handful of additional questions
• Medical Advisory Board Experienced in Area
Invented “Bull-o-meter,” approved in 1998 Received approval for other similar devices
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Competition Exists, Manageable
• Existing Players
3 Leaders: Widget Wampum, Widget Global, Widgmo All hay-based technology
• New Entrants
New Widget Vision • Transdermal approach • Only 20% cost reduction, no performance increase New World Widgets • Unproven laser technology, possibly fatal • Claims 95% cost reduction, 5x performance increase • Our patents should block
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Financial Projections
2006 2007 2008 2009
Revenue
COGS Net Income
$0
$0 ($1.7M)
$750K
$100K $150K
$3.0M
$400 $500K
$9.0M
$1.2M $2.1M
• Exit Opportunities
Sell to incumbents within 3 years; already had one inquiry Sell to new strategic: two big firms interested in this space IPO possible but not capital efficient, better return with less $
• Why You as Investor?
Right size investment, expertise in sector Trusted partner
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Conclusion
• Team experienced in sector • Product changes market • costs 90%, revenues 50% • Market $500M, growing • Competition manageable
• Low capital requirements, high growth
Widget Man, CEO (617) GO-WIDGET widgetdude@widgetco.com
Your Name, Your Phone, your@companyemail.com