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					                   Open Source
Enterprise Content Management
                        John Newton
           Chairman and CTO, Alfresco
                    www.alfresco.org




                                    1
Agenda

    Intro
      –   John Newton
      –   Co-founder of Documentum and Alfresco

    A Brief History of ECM
    Why Open Source ECM
    Alfresco Open Source ECM Architecture
    Alfresco as a Scalable Enterprise Platform
    ECM and Open Source: What’s Next


7 March 2011                            2
Alfresco is…
Open            Open source, Open standards

Source          Best-of-breed open source components

Enterprise      Enterprise-scale, enterprise-
                infrastructure, enterprise-control

Content         Documents, records, XML, web pages,
                images, rich media, code …

Management      Most experienced team in content
                management in the world from
                Documentum and Interwoven


 7 March 2011                           3
 A Brief History of ECM

1985             1990          1995                    2000                 2006

 Image mgmt      Electronic   Web          Advanced         Consolidation   Open
 and first       document     content      content          of ECM          source
 collaboration   mgmt         mgmt         concepts                         enterprise
                                                            Open source     content
 Filenet,        Documentum   Netscape,    DRM,             web content     mgmt
 ViewStar,       Saros        Vignette,    DAM,             mgmt
 Lotus           PCDocs       Interwoven   Lifecycle                        CMS
                                           Mgmt             OpenCMS,        Standards
                                                            Mambo,
                                                            Drupal, Plone




  7 March 2011                                          4
What is Enterprise Content Management?


                Collaboration
                                      Records
                                     Management

      Web                      Information
     Content                     Object /
                                                  Electronic
   Management                      File /         Publishing
                               Data (XML)
                    Metadata
                                                                             Search


                                               Forms
                 Document                    Management
                Management



                                              Source: AIIM Enterprise Content Management Association

 7 March 2011                                                            5
Applications of Enterprise Content Mgmt

         Web and Portal Content Management
         Collaborative Development
         On Demand Publishing
         Compliance
         Records Management
         Document Management
         Digital Asset Management
         Image Management

 7 March 2011                         6
What is Wrong with ECM?

1. ECM costs too much
2. ECM is too hard and too cumbersome
3. ECM doesn’t scale for enterprise
   requirements
4. ECM is isolated in departmental islands
5. ECM hasn’t changed much

   Source:      Information Architecture Institute – Jan 2003
                http://iainstitute.org/pg/the_problems_with_cms.php#000064
                15-years hard knocks


 7 March 2011                                        7
Predictions for ECM

1. ECM will standardize, commoditize and the
   business model will change
2. ECM will become simpler, lighter-weight, and
   much easier
3. ECM will deploy new technologies to scale to
   dynamically serve the enterprise and beyond
4. ECM will decentralize, federate and
   integrate with the rest of the enterprise
5. Open source will become a powerful force
   for change in ECM

 7 March 2011                       8
   Commoditization of ECM

                                                            Knowledge      Web Services
Web                                                         Portals
                                                                                CRM
Applications         App Server
                                                     Portal Server
                                                                                 Business
                                                                                  Process
                                                                                   Engine


Virtual File                                    Content
System         FTP                             Repository                  High Availability
         CIFS

    WebDAV



                           Full-text Indexes                                   Hot Standby
                                                                Metadata
                            & Categories                         DBMS
                                                 Storage




     7 March 2011                                                     9
Standardization of Content Mgmt Functionality

    Library Services
    Content Services
    Data Modelling
    Search
    Business Process and Lifecycle Management
    Security and Organizational Structure
    Application Integration


 7 March 2011                      10
Standardization Efforts in Content Mgmt

    WebDAV – IETF Web-based Distributed Authoring
     and Versioning
    JSR-170 – Java Content Repository (JCR) API
    JSR-283 – Next generation of JCR
    iECM – AIIM Interoperable Enterprise Content
     Mgmt
    Where is the SQL of Enterprise Content
     Management?


    7 March 2011                        11
Open Source as a Force in Content Mgmt
    Open source is now
     acceptable in F1000    “After Linux and MySQL,
                            enterprises are now looking
    ECM is fast-growing    for open source alternatives
     “must have”            for the rest of their stack”                 $3.9


                                                               $3.4
    ECM vendors are        Marten Mickos, MySQL
                                                      $2.8
     alienating customers
     & channels                              $2.1
                                    $1.8
                            $1.6
    Enterprise software
     and business model
     evolves slowly
    Open source evolves    2003   2004     2005     2006     2007     2008
     faster                             North American ECM Market Revenue
                                       Source: Forrester Research, June 2005

    7 March 2011                                12
   Fostering ECM Innovation
             Closed                                Open
             Customer Customer
Customer
                                  Media
                        Sales                      Code Blogger
     Reception
                                          Developer
         Product
                        Shipping
          Mgmt                                               Customer
           Development
            Developer
             (Bugs)
                                          Mgmt    Internet
                                                             Support
          QA      Support                                    Engineer
                              Accounts     Marketer
     Marketing                                     Tester Partner

   Partner                      Partner
                    Partner
     7 March 2011                                13
Open Source is Changing Enterprise Software

    All categories of enterprise software affected
       –   OS, DBMS, BI, Test & Build, System Admin, CRM,
           ERP, CMS
    Users sell themselves through try and buy
    Direct connection between customers and
     developers
    Architecture is guided by the community
    Community, developers collaborate on the
     elimination of bugs
    Faster propagation, faster innovation

 7 March 2011                             14
Simplifying Enterprise Content Management

                               Address the paradigms that
                                users know best
                               Replace shared file drives with
 1. File System                 Virtual File System
    Emulation
                               Email-like plug-in rules
                                automate manual processing &
                                enhance compliance
                2. Rules       Google-like search, Yahoo-like
                   Engine       browsing
                               Templates to encourage reuse,
                                simplifies use and provides
                                web access
      3. Out of the box        Simple data model supports
         portal                 end user administration
         integration

 7 March 2011                           15
Scale Requirements for an Enterprise Platform

   Scale in Information
    –   Complex search, structure & classification of
        information
   Scale in Activity
    –   Complex information per activity with dynamic
        views with full object-level security
   Scale in People
    –   Up to 100,000s of readers and writers of gigabytes
        and terabytes
   Scale in Geography
    –   Sharing of information across continents in real-
        time


 7 March 2011                              16
Strategies for Scaling Information and Activity

    Modularity and AOP
    Flexible Data Modelling
    Object-Relational Mapping and Optimization
    Service Oriented Architecture
    Federation vs. Centralization
    Caching and Clustering
    Web Caching
    High Availability


 7 March 2011                        17
New ECM Architectures for Scalability and
Adaptability
    Enterprise-scale,                 Java App Servers and Portals
     high-integrity
     repository                                  Spring Framework
                                CIFS, FTP                          JSR-170                      JSR-168
    Best of Breed Open         WebDAV                           & Web Svcs                     Portlets

     Source Components
                                            Content Mgmt Repository
    Modular, light-
     weight architecture       Object
                             Persistence
                                                                   BPM
                                                                  Control
                                                                                             Distributed
                                                                                                Store

    Distributed
     architecture                          Aspect (Module) Interface




                                                    Templating




                                                                                 Workflow
     High Availability
                            Database




                                                                      Indexing




                                                                                            Security
                                      Storage




                                                                                                       Admin
                                                                                             DRM
    5X faster
                           MySQL,                   PHP Lucene      OpenDRM
                           Oracle                FreeMarker    jBPM         JMX

    7 March 2011                                                 18
Scaling People and Geography
                Federation                         R&D
                                                   Repo


                                                DBMS      Index
                                 Mktg
                                                                     Sales
                                Repo
                                                                     Repo


                              DBMS      Index
                                                              DBMS     Index
Web Caching
                                                                                     Clustering

     Virtual      Virtual       Virtual                              Repo           Repo           Repo
    Workspace    Workspace     Workspace
                                                                                  ECM Cluster

                   WCM                                                         Distributed Cache
                 Repository


     Web
                                                                     DBMS           DBMS           DBMS
                                     Web
     Site                            Site
                    Web
                    Site                                                        Database Cluster

 7 March 2011                                                            19
Gartner Hype Curve for Content Mgmt
                        Source: Gartner June 2005




 7 March 2011                 20
Future of ECM

   Enterprise Content Management should be bigger
    –   $2.5B ECM vs. $10B RDBMS

   Standardization will fuel growth
    –   JSR-170, JSR-283, iECM -> SQL for Content

   Commodization will drive global adoption
    –   China, India, Russia, Latin America

   Innovation will drive scalability and simplicity
   Open Source will drive innovation
    –   Next generation: Wikis, Blogs, XML Composition
    –   New distributed models: RSS, Web Services, Message based



 7 March 2011                                   21
Summary

   Time is ripe for open source in enterprise
    content management
   Open source brings the community into the
    development, support and service process
   Open source changes the sales and price
    dynamics of the industry
   Open source brings back the innovation
    process into the industry



7 March 2011                       22
For More Information

               See us at Booth #1162
               Try Alfresco
                –   http://www.alfresco.com

               Case Studies
                –   http://www.alfresco.com/customers

               Downloads
                –   http://www.alfresco.org/downloads

                               john.newton@alfresco.com


 7 March 2011                                 23

				
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