Job Satisfaction in Sbi Bank by hnz17808

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									Sl.No.                                      Title                                                                         Abstract
          1 Personality factors and Service performance: A study on Call         This study aims to focus on examining the relationship between personality factors and
            Centres                                                              performance using service performance indicators and further, to study the role of
                                                                                 emotional exhaustion in this relationship in the context of call centers.This
                                                                                 project/thesis/paper contains abstract, design, methodology, approach, findings, research
                                                                                 limitations and implications for management and practice.
                                                                                 The contributions of this study untangle the issues underlying a key problem in the call
          2 High employee turnover : Insights into the Indian Call Centre Industry
                                                                                 centre industry, i.e. employee turnover in the Indian call centre industry context. Adopting
                                                                                 an internal marketing approach, it provides useful information for both academics and
                                                                                 practitioners and suggests internal marketing interventions, and avenues for future
                                                                                 research to combat the problem of employee turnover.
          3 Linking Service Loyalty and Brand Equity: B2B Markets                The project/thesis/paper examines the relationship between service loyalty and willingness
                                                                                 to pay a price premium as one key indicator of brand equity.
                                                                                 D
          4 Indian credit cardholders: Consumer usage patterns and Perceptions espite the importance of consumer credit, virtually no literature or research exists on the
                                                                                 ownership and use of credit cards in India, so this project intends to close this gap.
                                                                                 Further, by combining the demographics, cardholders' profiles and usage patterns with the
                                                                                 respondents' perceptions concerning credit card ownership and use, our study offers a
                                                                                 richer analysis to explain consumer behavior than previous literatures.

          5 Customers Services Quality: Mobile Internet Services Market             The purpose of this project/thesis/ research paper is to investigate the theoretical and
                                                                                    empirical meaningfulness of a composite model of behavioral intentions in a pure mobile
                                                                                    internet services context.
          6 Relationship between internal marketing and job satisfaction.           The purpose of this project/thesis/research paper is to examine the impact of Internal
                                                                                    Market Orientation (IMO) on the application of internal marketing practices and employee
                                                                                    job satisfaction.
          7 Airport quality management and passenger satisfaction                   The purpose of this project/thesis/research paper is to contribute to the development of a
                                                                                    conceptual model of service quality in airports by conducting an empirical investigation
                                                                                    into passengers' expectations for this service industry.
          8 Customer involvement in Retail Banking: Purchase of financial           The purpose of the paper is to examine bank customer involvement and the importance of
            products                                                                risk when contemplating the purchase of financial products.
          9 Consumer Satisfaction and Brand Loyalty                                 The purpose of this study is to focus on the feeling associated with being rejected by the
                                                                                    preferred service brand, and its effect on consumer assessment of the alternate brand.

         10 The impact of brand management strategies on employee roles       This study seeks to examine the impact of brand management strategies on the employee
            within a service firm                                             role in the deliverance of the service experience consistent with the brand from a
                                                                              management perspective. In doing so, furthers understanding of an area that, to date, has
                                                                              received little empirical attention.
         11 Why consumers are not using internet banking: a qualitative study This project/thesis/research paper illustrates why consumers are resistant to using internet
                                                                              banking.




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12 Why consumers use and do not use technology-enabled services            The purpose of this project report/thesis/research paper is to report on and discuss
                                                                           findings of a research study undertaken to investigate and establish empirically reasons
                                                                           why people use, or choose not to use, three types of technology-enabled service: internet
                                                                           banking, telephone bill-paying, and internet shopping services.
13 Marketing research, market orientation and customer relationship        The project report/thesis/research paper promises to help service providers address the
   management                                                              challenge of generating and using market research data to develop a market orientation
                                                                           and a corresponding CRM program.
14 Customer satisfaction in the restaurant industry                        The project report/thesis/research paper determines the factors that explain customer
                                                                           satisfaction in the full service restaurant industry.
15 The role of bank image for customers versus non-customers               The purpose of this project report/thesis/research paper is to analyse the corporate image
                                                                           of financial institutions and its impact on consumer behaviour. More specifically, it aims to
                                                                           focus on the differences between customers and non-customers of banking institutions.

16 Measuring customer satisfaction with retail banking services in         The purpose of this project report/research paper is to attempt to identify the most salient
   India                                                                   attributes that influence customer satisfaction with retail banks in India and to determine
                                                                           the level of the overall satisfaction of the customers of these banks .
17
                                                                      This
   Rebranding in the banking industry following mergers and acquisitions project report/thesis/paper aims to examine how international banking groups manage their branding in the co
18 Customer's Service Quality in E-Banking Era                        This project report/thesis/research paper aims to re-examine the role of traditional service
                                                                      quality in an e-banking environment by providing a review of how traditional service quality
                                                                      perceptions have evolved through the current and continuing stream of change in banking
                                                                      technology and the corresponding changes in the nature of how banks interact with their
                                                                      customers.
19 Service Quality: Insights From The Indian Banking Scenario         The objective of the project report/thesis/study was to explore the dimensions of customer
                                                                      perceived service quality in the context of the Indian retail banking industry. The study
                                                                      suggests that customers distinguish four dimensions of service quality in the case of the
                                                                      retail banking industry in India , namely, attitude, competence, tangibles and convenience.

20 Marketing of petrol in India                                     The project report/thesis/research paper presents a brief history of Indian petrol market
                                                                    and a descriptive analysis of the development and implementation of branding strategies
                                                                    by the Petrol Selling companies in the Indian market.
21 Marketing effctiveness in Merchant Banking Services              The present study focuses on evaluating the marketing mix of the merchant banks both in
                                                                    public as well as the private sector to analyse their marketing effectiveness.
22                                                                  This study attempts to identify, service-related factors in the Indian mobile
                                                                    telecommunications market which influence customer satisfaction (CS), repurchase
   Service Quality and Customer Satisfaction: Indian Mobile Telecommunications Services
                                                                    intention (RI), and customers' propensity to recommend the service to others.
23 METAMORPHOSIS OF MARKETING FINANCIAL SERVICES IN INDIA The project report discusses: the meaning, nature and scope of financial services
                                                                    activities in India , the features of financial services and financial products, how to frame a
                                                                    marketing strategy to attain service quality and focus on effective distribution, and the key
                                                                    drivers of change in the financial service industry.




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24 SERVICES MARKETING: THE MEDIATING ROLE OF CUSTOMER               This research explores the relationship between customers' loyalty and satisfaction with
   SATISFACTION IN THE HAIR CARE INDUSTRY.                          their hair care professionals. We discussed implications, limitations, and future research
                                                                    suggestions.
25   Branding strategies in a changing Indian marketing environment This project report attempts to analyze the various dimensions associated with branding
                                                                    strategies in the changing Indian marketing context.
26   DETERMINATION OF BRAND LOYALTY FACTORS AGE GROUP-18- This project report/thesis reports the results of a study of factors determining brand loyalty
     24.                                                            within the 18-24 age groups.The study explores brand loyalty behavior across different
                                                                    product categories, and investigates the dimensions that drive loyalty behavior within this
                                                                    age group.
27   Case Study: Acer vs. Lenovo                                    The projet report presents a case study involving Asian personal computer vendors Acer
                                                                    and Lenovo Group, which both aim to expand their brands worldwide.
28   Brand Extension for Bank Brands: Study on ICICI Bank & SBI     A field experiment was performed to assess the success evaluation of two leading banks
                                                                    into present and future brand extensions. Future brand extension received higher success
                                                                    evaluation than that of present brand extension for ICICI Bank while for State Bank of
                                                                    India, there was no significant difference between the present and future extension.

29 Rural Consumer Behavior with Regard to Selected FMCGs                  This project report highlights the characteristics of rural respondents in terms of
   Consumption Patterns and Brand Usage: A Study.                         demographic, political, economic and sociocultural background. Finally, before concluding,
                                                                          it also analyzes the consumption patterns, brand usage and brand shifting of different
                                                                          FMCGs.
30 Factors Influencing the Buying Behavior of the Consumers: LCD          The present study is an empirical research done on factors influencing the buying
   Televisions.                                                           behavior of the customers of LCD Televisions of a selected brand.
31 Customers' Perspectives on Relationship Marketing in Financial         This project report explores customers' perspectives on the concept of relationship
   Service Industry                                                       marketing . It attempts to understand the customers' perspective on their relationship with
                                                                          financial service provider. It studies the customers' motivations behind engaging
                                                                          themselves in a relationship, and the factors which influence them in this regard.

32 Pharma marketing in India: Opportunities & challenges                  India's leading drug manufacturers are becoming global players, utilising both organic
                                                                          growth, through the gradual development of their business, and mergers and acquisitions
                                                                          as they seek to boost their presence in existing markets and open up new ones. With
                                                                          these opportunities, however, there are huge challenges that require commitment by both
                                                                          industry and government, and unprecedented levels of partnership between them. This
                                                                          paper is as an attempt to put forth these marketing challenges and suggest the way
                                                                          forward for pharma companies in India
33 Marketing Strategies of Bollywood Movies in India and Overseas         This project report/thesis/research paper empirically proves how marketing has a definite
                                                                          impact on the returns of Bollywood movies made by the Hindi film industry.
34 Marketing of Guava in Nasik District, Maharashtra.                     This project report aims at identifying the supply chain with respect to guava, a tropical
                                                                          fruit in the Nasik District of Maharashtra. Finally, the paper draws meaningful inferences
                                                                          using SWOT analysis and TOWS Matrix.
35 High Technology Marketing : Conceptualization and Case Study.          One of the major objectives of this proejct report is to explore the context in which the terms 'high technology'




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36 Consumer Attitude Towards Online Retail Shopping in the Indian         This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying
   Context.                                                               critical parameters in online retail shopping, tapping consumers' feelings and attitudes
                                                                          towards online shopping, and establishing attitudinal differences across demographics.

37 The Retail Shopping Experience for Low-Literate Consumers.             A series of interviews and observations offer qualitative insights about the challenges that
                                                                          low-literate consumers face when shopping in retail settings and the coping strategies they
                                                                          employ. These insights are used to develop a theoretical interpretation of low-literate
                                                                          consumer behavior in the retail setting, covering aspects such as environmental effects,
                                                                          self-esteem maintenance and avoidance behaviors. Implications for retailers and
                                                                          consumer research are discussed.
38 An Analysis of Globalization Forces in the Wine Industry               This project report/thesis/research paper examines the driving forces and key success
                                                                          factors related to the increasing globalization of the wine industry. It further analyzes the
                                                                          current competitive advantage positions of four Old and five New World wine producing
                                                                          countries.
39 Marketing Mix and Branding: Competitive Hypermarket Strategies         To determine customer-based brand equity (CBBE), a proportionate market share and a
                                                                          gender-balance hypermarket shopper sample was collected. This study concludes with
                                                                          the marketing implications, study limitations and future research opportunities.

40 International marketing strategy in the retail banking industry: The This study presents an overview of the marketing strategy that a retail bank may pursue
   case of ICICI Bank in Canada.                                         when it targets home country nationals in a foreign market.
41 Cross-selling practices in public and private sector banks in India . This project report/thesis/research paper is a study of cross-selling practices in Indian
                                                                         public and private sector banks through the case study method.
42 “Brand Management in conjunction with Merger and Acquisition in This study deals with Brand Management after acquisitions. Brand Management has
   Theory and Practice – Volvo Car Corporation”                          become a key issue for companies and is a sensitive
                                                                         subject in the context of Merger and Acquisition.
43 Effect of Perceived Usefulness, Ease of Use, Security and Privacy This project report/thesis/research paper proposes a conceptual framework to investigate
   on Customer Attitude and Adaptation in the Context of E-Banking. the effects of perceived usefulness, perceived ease of use, security and privacy on
                                                                         customer adaptation mediated through customer attitude in the context of e-banking.

44 Key Success Factors in Internet Advertising                            This project report aims at analyzing the impact of the type of online user activity as well
                                                                          as of the user’s online social context on the effectiveness of internet advertising.

45 Branding in Small Companies. A case study                              The aim of this project report/thesis/ research report is to stimulate the significance of this
                                                                          pivotal tool of business among the small enterprises so that it can also be supportive in
                                                                          smoothing the progress of their businesses as well from its benefits.
46 Customer loyalty in Internet banking                                   The aim of this dissertation is to test what factors impact bank customer loyalty in an
                                                                          online environment.
47 The Impact of Customer Relationship Marketing Tactics on               This study is aimed to investigate the impact of relationship marketing tactics on customer
   Customer Loyalty                                                       satisfaction and trust, which in turn increase customer loyalty, by focusing on Swedish
                                                                          mobile telecommunication sector.




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48 Branding Strategy Among The Banks - The Micro Company (SME)           The purpose with this project report/thesis/ research report is to find out how SMEs
   Perspective                                                           perceive the value and brand of the bank they are using for the financial services of their
                                                                         business.
49   The effects of brand extensions                                     The purpose of this project report/research paper/thesis was to study how the consumer attitude changes on the co
50                                                                       This project report/thesis/research paper studies the impact of market orientation strategy
     Market Orientation as a Branding Strategy                           on brand awareness.
51                                                                       The purpose with this project report/thesis/research paper was to investigate how banks in
     Brand strategy in the banking industry : A comparative study of ICICI Bank and HDFC Bank
                                                                         the Indian market explain their brand identity and how they use their brand identity when
                                                                         positioning themselves.
52   Influence of Brand Name on Consumer Decision                        The purpose of this thesis is to create deeper consideration of what influence a brand
                                                                         name can have, when people go for purchasing, choose the products between different
                                                                         brands in automobile industry.
53   Corporate branding and customer’s purchase preferences in           This project report/thesis/research paper is carried out to know the role of corporate
     mobile phone telecommunication                                      branding in mobile phone telecommunication along with different influencing factors
                                                                         involved in the purchase of mobile telephone connections.
54   A Study of Youths Acceptance Towards Receiving Mobile               The research has mainly been focused on how problems with negative attitudes towards
     Advertisement                                                       mobile advertising can be changed in to positive ones
55   Customer Loyalty Programme of Reliance Fresh                        This project report covers customer loyalty progamme of reliance fresh employing
                                                                         questionnaire covering primary data, secondary data,literature review, research design,
                                                                         data analysis, recommendations, implications, conclusion
56   Consumer Preference for Branded Sport Shoes                         This project report covers consumer behaviour, attitude, preferences towards branded
                                                                         sport shoes employing questionnaire covering primary data, secondary data,literature
                                                                         review, research design, data analysis, recommendations, implications, conclusion

57 Communication of natural beauty products companies                      This project report,thesis and research study tries to understand “how organic cosmetics
                                                                           companies advertise through magazines?” In the first place, the theories about green
                                                                           marketing will be studied and the focus will more specifically be on green marketing
                                                                           communication and the communication on general.
58 Impact of Mergers & Acquisitions on Customers                           The aim of this thesis is to identify categories and patterns of how customers impact and
                                                                           are impacted by M&A.
59 Positioning Strategy in Food Industry                                   This project report/thesis/research paper describe and explore positioning and branding
                                                                           when a company takes into consideration to enter a market with a new product.

60 The Effects of Television Advertising on Children as Consumer           This project report/thesis/research studys approach is examine if the TV advertisements
                                                                           affects consumers. This study will be a qualitative approach will be done with 20
                                                                           respondents.
61 Internet advertising of banks during the present financial crisis       The purpose of this study is to provide the view on the online advertising’s characteristics
                                                                           during the present financial crisis.




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62 Consumer Behaviour in Online Shopping                                  The purpose of this project report/thesis/dissertation was to examine if there are any
                                                                          particular factors that influence the online consumer. Primary data was collected through a
                                                                          survey that was conducted on students at the University of Mumbai.
63 Guerilla marketing                                                     The purpose of this thesis is to examine guerrilla marketing.
64 ICICI Bank versus SBI: A Comparison of The Services Marketing          This project report/thesis has been conducted for comparing services of ICICI Bank with
   Mix                                                                    those of State Bank of India. The study aimed finding differences between ICICI’s and SBI
                                                                          Bank’s services. Within the subject services, the study has aimed towards finding the
                                                                          differences –and similarities between the services marketing mix of ICICI Bank and SBI.
                                                                          The study also focused on the activities held in order to support the services marketing
                                                                          mix.
65 Marketing Stratgies of Public Sector Banks in India                    Our project report/thesis has portrayed the current situation for public sector banking in
                                                                          India by investigating the current competition of the industry using porter five forces model
                                                                          and at macro level using PEST analysis.
66 Benefits of e-CRM for Indian Banks                                     The purpose of this project report/thesis/ is to gain a better undertstanding of the benefits
                                                                          of e-CRM to customers and organization in banking industry.
67 Branding Strategies of P & G in International Markets                  The purpose of this project report/thesis is to under stand the brand strategies of P&G in
                                                                          International markets by addressing two research questions.
68 INTERNET SHOPPING AND ITS IMPACT ON CONSUMER                           This project report/thesis consists of 5 chapters covering introduction, literature review,
   BEHAVIOUR                                                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                          future research.
69 AN EMPIRICAL STUDY ON MARKETING PROSPECTS AND                          This project report/thesis consists of 5 chapters covering introduction, literature review,
   POTENTIAL OF STEEL INDUSTRY IN INDIA                                   research methodology, data analysis, recommendations, conclusions and directions for
                                                                          future research.
70 A STUDY OF HEDONIC CONSUMPTION AND EXPERIENTIAL                        This project report/thesis consists of 5 chapters covering introduction, literature review,
   MARKETING IN THE PC/VIDEO GAMING INDUSTRY                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                          future research.
71 Study of metaphors in advertising in Indian and UK editions of         This project report/thesis consists of 5 chapters covering introduction, literature review,
   ELLE and VOGUE                                                         research methodology, data analysis, recommendations, conclusions and directions for
                                                                          future research.



72 A study of Relationship Marketing in business-tobusiness markets This project report/thesis consists of 5 chapters covering introduction, literature review,
   focusing on the Indian Jewellery sector                          research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
73 A Study of Relationship Marketing in Indian Retail market        This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.




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74 A study of STP strategies of Indian retail banking industry for  This project report/thesis consists of 5 chapters covering introduction, literature review,
   competitive advantage                                            research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
75   A study of the relationship between Indian consumers’ purchase This project report/thesis consists of 5 chapters covering introduction, literature review,
     intention and store brand food products -- Take Mumbai city    research methodology, data analysis, recommendations, conclusions and directions for
     consumers for example                                          future research.
76   A Study on Customer Preservation and Constancy in India's Mid- This project report/thesis consists of 5 chapters covering introduction, literature review,
     Market Hotel Segment                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
77   A Study on the Impact of Celebrity Endorsement on the Indian   This project report/thesis consists of 5 chapters covering introduction, literature review,
                  




     Consumers Purchase Decision                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
78   Adolescents’ Perception of Their Influence in Family Decision  This project report/thesis consists of 5 chapters covering introduction, literature review,
     Making in India                                                research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
79   An Analysis of the Service Marketing and Service Quality of    This project report/thesis consists of 5 chapters covering introduction, literature review,
     Broadcasting Companies in India                                research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
80   Antecedents and Consequences of Trust in Diamond Industry      This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
81   Assesing service quality in Indian mobile telecommunication    This project report/thesis consists of 5 chapters covering introduction, literature review,
     industry. A case study of Vodafone                             research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
82   A RESEARCH ON MARKET ORIENTATION OF SMES IN INDIA: A           This project report/thesis consists of 5 chapters covering introduction, literature review,
     QUALITATIVE APPROACH                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
83   Brand Meaning and Virtual Brand Community Amongst Teenagers: This project report/thesis consists of 5 chapters covering introduction, literature review,
     A Study of the IPod Brand                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
84   BRAND PREFERENCES, SOCIAL INFLUENCES AND THE STATED This project report/thesis consists of 5 chapters covering introduction, literature review,
     NEEDS OF THE ADOLESCENT SHOPPER: AN INSIDER’S                  research methodology, data analysis, recommendations, conclusions and directions for
     PERSPECTIVE                                                    future research.
85   Brand - customer relationships WEB 2.0 and on line brand       This project report/thesis consists of 5 chapters covering introduction, literature review,
     communities                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.
86   Branding in high fashion Industry in India                     This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                    future research.




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87 BRIDGING THE GAP IN ADVERTISING ETHICS’ RESEARCH AND               This project report/thesis consists of 5 chapters covering introduction, literature review,
   PRACTICE                                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
88 CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS                  This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
89 Children’s Influence on Family Purchase Decision in India          This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
90 CONSUMER PERCEPTION AND ATTITUDE TOWARDS FOREIGN                   This project report/thesis consists of 5 chapters covering introduction, literature review,
   VERSUS DOMESTIC APPAREL IN India                                   research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
91 Consumers’ disposition of meaningful possessions through           This project report/thesis consists of 5 chapters covering introduction, literature review,
   storage                                                            research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
92 CONTENT ANALYSIS CUSTOMER EDUCATION ON WEBSITES OF                 This project report/thesis consists of 5 chapters covering introduction, literature review,
   LEADING FINANCIAL COMPANIES                                        research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
93 CRM Systems and their effects on Business Performance              This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
94 Customer Confusion in the Indian Financial Services:The Case of    This project report/thesis consists of 5 chapters covering introduction, literature review,
   Savings and Investments                                            research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
95 CUSTOMER LOYALTY IN THE SMALL MEDIUM SIZED RETAIL                  This project report/thesis consists of 5 chapters covering introduction, literature review,
   JEWELLERY FIRMS                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
96 Customer Perception on Corporate Social Responsibility and its     This project report/thesis consists of 5 chapters covering introduction, literature review,
   Impact on Customer Loyalty                                         research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
97 India's CONSUMER BEHAVIOUR TOWARDS LUXURY BRANDS                   This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
98 Changes in consumer perceptions towards global brands              This project report/thesis consists of 5 chapters covering introduction, literature review,
   globalizations in Indian television Industry                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.
99 Do social marketing campaigns in health work?                      This project report/thesis consists of 5 chapters covering introduction, literature review,
   A critical analysis of four UK campaigns                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                      future research.




                                                                     Page 8 of 38
100 Effectiveness of Celebrity Endorsement Advertising in Indian         This project report/thesis consists of 5 chapters covering introduction, literature review,
    Marketplace                                                          research methodology, data analysis, recommendations, conclusions and directions for
                                                                         future research.
101   Effects of Consumer Involvement, Consumer Knowledge, and           This project report/thesis consists of 5 chapters covering introduction, literature review,
      Consumer Education on Decision Quality and Consumer Loyalty in research methodology, data analysis, recommendations, conclusions and directions for
      Cosmetics Industry                                                 future research.
102   Examine the Factors Influencing Brand-switching:the Effects of     This project report/thesis consists of 5 chapters covering introduction, literature review,
      Advertising and Promotion                                          research methodology, data analysis, recommendations, conclusions and directions for
                                                                         future research.
103   Examining the Influences of Word-of-Mouth towards Sequels in       This project report/thesis consists of 5 chapters covering introduction, literature review,
      Motion Picture Industry and the Effects of Product Knowledge and research methodology, data analysis, recommendations, conclusions and directions for
      Tie-strength on Word-of-Mouth Behaviour                            future research.
104   EXPORT-MARKETING PROBLEMS OF SMES : THE CASE OF                    This project report/thesis consists of 5 chapters covering introduction, literature review,
      LUDHIANA APPARELS AND TEXTILE INDUSTRY                             research methodology, data analysis, recommendations, conclusions and directions for
                                                                         future research.
105   From classic to contemporary: is marketing updating or             This project report/thesis consists of 5 chapters covering introduction, literature review,
      upgrading?                                                         research methodology, data analysis, recommendations, conclusions and directions for
                                                                         future research.
106   Globalization of high street UK brands in the Indian retail market This project report/thesis consists of 5 chapters covering introduction, literature review,
      and its Impact on the culture                                      research methodology, data analysis, recommendations, conclusions and directions for
                                                                         future research.

107 Goods and Services are no longer enough: A Multiple Case Study            This project report/thesis consists of 5 chapters covering introduction, literature review,
    Approach to understand Experience Marketing                               research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.
108 Growth of Retail in India:Pantaloons as a case study                      This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.
109 Housing Associations and Relationship Marketing:Customers,                This project report/thesis consists of 5 chapters covering introduction, literature review,
    Communication and Relationships                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.
110 Impact of Celebrity Endorsements on Consumers’ Purchase                   This project report/thesis consists of 5 chapters covering introduction, literature review,
    Intentions and Overall Brand                                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.
111 Impact of China on Indian Garment Industry                                This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.
112 IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE                              This project report/thesis consists of 5 chapters covering introduction, literature review,
    ATMOSPHERICS, AND THEIR INTERACTION                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                              future research.




                                                                            Page 9 of 38
113 International students motivations for studying in UK Higher       This project report/thesis consists of 5 chapters covering introduction, literature review,
    Education: Understanding choice and decision making process of     research methodology, data analysis, recommendations, conclusions and directions for
    Indian students                                                    future research.
114 INTRUSIVE MARKETING METHODS’ –A CONTEMPORARY                       This project report/thesis consists of 5 chapters covering introduction, literature review,
    CONSUMER PERSPECTIVE                                               research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
115 iPod Fever: An Exploratory Study of Negative Symbolic              This project report/thesis consists of 5 chapters covering introduction, literature review,
    Consumption in MP3 Player Market                                   research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
116 Managing Stakeholder Relationships in CRM Implementation           This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
117 NOKIA’S MARKETING STRATEGIES                                       This project report/thesis consists of 5 chapters covering introduction, literature review,
    IN INDIA                                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
118 Scope of Internal Marketing in B2B companies                       This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
119 SEGMENTATION, AND THE INDIAN AUTOMOBILE INDUSTRY                   This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
120 SIGNIFICANCE OF CONSUMER CULTURE AND LIFESTYLE FOR                 This project report/thesis consists of 5 chapters covering introduction, literature review,
    CONSUMPTION OF READY MEALS                                         research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
121 Targeting Gay Men in the Luxury Industry An Exploratory Study      This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
122 TECHNOLOGY ADOPTION BY ELDERS IN INDIA                             This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
123 The Analysis of Factors that Influence Female Impulse Buying       This project report/thesis consists of 5 chapters covering introduction, literature review,
    During Online Transactions                                         research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
124 The Effect of Advertising on Brand Image: A Consumer’s             This project report/thesis consists of 5 chapters covering introduction, literature review,
    Perspective                                                        research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.
125 The Effect of Perceived Justice on Customer Complaint Behavior     This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                       research methodology, data analysis, recommendations, conclusions and directions for
                                                                       future research.




                                                                     Page 10 of 38
126 EFFECT OF PRICE AND COMMUNICATION ON CUSTOMER                          This project report/thesis consists of 5 chapters covering introduction, literature review,
    SATISFACTION IN MULTI – CHANNEL SHOPPING                               research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
127   The Effectiveness of Celebrity Endorsement in India                  This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
128   The Effects of TV Advertising on Brand Switching with respect to     This project report/thesis consists of 5 chapters covering introduction, literature review,
      Skin care products among the Indian youth                            research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
129   The Effects of Word Of Mouth on Movies & its Impact on the           This project report/thesis consists of 5 chapters covering introduction, literature review,
      Audience’s Choice                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
130   The Examination of Brand Switching Behaviour in Cosmetic             This project report/thesis consists of 5 chapters covering introduction, literature review,
      Industry                                                             research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
131   The Impact of Brand Image on Consumer Behaviour of Luxury            This project report/thesis consists of 5 chapters covering introduction, literature review,
      Goods of Fashion Industry in China                                   research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
132   The Impact of Direct Environment on Children Socialization as        This project report/thesis consists of 5 chapters covering introduction, literature review,
      Consumers                                                            research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
133   The Influence of Family Communication Patterns on Adolescents’ This project report/thesis consists of 5 chapters covering introduction, literature review,
      Decision-Making Process                                              research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
134   The Use of Anti-Neutralisation Statements in Charity Advertising     This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
135   The Value of Marketing Tools in Arts Marketing                       This project report/thesis consists of 5 chapters covering introduction, literature review,
                                                                           research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
136   ‘To what extent are Websites used to segment target users: A         This project report/thesis consists of 5 chapters covering introduction, literature review,
      Website effectiveness study                                          research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
137   UNDERSTANDING BUYER SUPPLIER RELATIONSHIP IN THE KIDS This project report/thesis consists of 5 chapters covering introduction, literature review,
      WEAR INDUSTRY IN INDIA                                               research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.
138   Water and waste water treatment in India - A qualitative analysis of This project report/thesis consists of 5 chapters covering introduction, literature review,
      an emerging market                                                   research methodology, data analysis, recommendations, conclusions and directions for
                                                                           future research.




                                                                            Page 11 of 38
139 Word-of-Mouth in the Context of Internet Mediated Services- the  This project report/thesis consists of 5 chapters covering introduction, literature review,
    case of Skype                                                    research methodology, data analysis, recommendations, conclusions and directions for
                                                                     future research.
140 Word-of-Mouth Marketing in the Music Industry: Are Record Labels This project report/thesis consists of 5 chapters covering introduction, literature review,
    Communicating Effectively With Their Target Market?              research methodology, data analysis, recommendations, conclusions and directions for
                                                                     future research.




                                                                         Page 12 of 38
                                                                                Journal of Services Marketing
Key Words                                                                                                       Emerald
Absenteeism, Call centres, Emotional dissonance, Employee turnover,             Journal of Services Marketing   2009 Volume 23 Issue 5
Performance measurement (quality), Personality



Call centres, Employee turnover, Employees, Human resource management,          Journal of Services Marketing   2009 Volume 23 Issue 5
India, Internal marketing



Business-to-business marketing, Customer loyalty, Customer services quality,    Journal of Services Marketing   2009 Volume 23 Issue 3
Relationship marketing, Trust
Credit cards, Debts, Decision trees, Private ownership, India, User studies     Journal of Services Marketing   2008 Volume 22 Issue 4




Consumer behaviour, Customer services quality, Internet, Mobile communication   Journal of Services Marketing   2008 Volume 22 Issue 4
systems

Employees, Internal marketing, Internal markets, Job satisfaction, Market       Journal of Services Marketing   2008 Volume 22 Issue 1
orientation

Airports, Customer satisfaction, Customer services quality, Passengers          Journal of Services Marketing   2007 Volume 21 Issue 7


                                                                                Journal of Services Marketing   2007 Volume 21 Issue 7
Banking, Banks, Consumer behaviour, Customers, Financial services
Brand loyalty, Brands, Consumer behaviour, Customer satisfaction, Higher        Journal of Services Marketing   2007 Volume 21 Issue 2
education, Overseas students

Services; Brand management; Customer relations; Organizational culture.         Journal of Services Marketing   2006 Volume 20 Issue 6



Internet; Banking; Financial services; Consumer behaviour.                      Journal of Services Marketing   2006 Volume 20 Issue 3




                                                                                  Page 13 of 38
Information services; Communication technologies; Virtual banking; Invoicing;     Journal of Services Marketing             2006 Volume 20 Issue 2
Internet shopping.


Market research; Marketing strategy; Customer relations; Customer satisfaction;   Journal of Services Marketing             2006 Volume 20 Issue 1
Customer retention; Services marketing.

Restaurants; Catering industry; Customer satisfaction; Service levels             Journal of Services Marketing             2006 Volume 20 Issue 1

Corporate image; Financial institutions; Commercial banks; Consumer behaviour;    International Journal of bank Marketing   2009 Volume 27 Issue 4
Customer satisfaction;


Banking, Customer satisfaction, India, Service quality assurance                  International Journal of bank Marketing   2009 Volume 27 Issue 4


                                                                                  International Journal of bank Marketing   2008 Volume 26 Issue 5
Acquisitions and mergers, Banking, Brands, Consolidation
 Banking, Customer services quality, Electronic commerce, Financial services,     International Journal of bank Marketing   2008 Volume 26 Issue 7
Marketing strategy, Virtual banking



service quality, dimensions, attitude, competence, convenience, tangibles         Australasian Marketing Journal            16 (1), 2008




Petrol, marketing strategy, India


Merchant banks, marketing mix, public sector, private sector

Service Quality, Customer Satisfaction, India, Mobile Telecommunications.


Financial services, market strategy




                                                                                     Page 14 of 38
Consumer Satisfaction, customer loyalty, hair dressing, beauty operators,


Branding strategy, marketing, environment, India

Brand loyalty, Consumer Behaviour, Coffee, self-perception



Computer Industry, Brand Name Products, Case studies

Bank Marketing, Brand Extensions, Consumers Attitudes, ICICI Bank, SBI




Consumer behaviour, Consumer Preferences, FMCG, consumer goods, brand
choice


Liquid crystal Display television sets, Plasma televisions Sets, LCD,
Entertainment equipment, Consumer Behaviour.
Relationship Marketing, Financial Services Industry, Customer relations, Business
Planning



marketing process and challenges , marketing ethics , strategic marketing ,
therapeutic focus, Pharmaceutical Industry, India




Motion picture industry, marketing channels, bollywood, Bombay, India

Fruit, Guava, Supply Chains, marketing, agricultural development


Energy efficient technology, marketing, technology diffusion




                                                                                    Page 15 of 38
Electronic commerce, consumer attitudes, internet marketing, tele shopping



consumer behaviour, shopping, retail shopping




Wine marketing, globalization, competitive advantage, marketing orietnation



marketing mix, marketing share, customer based brand equity



Internationational bank marketing, retail banking, customer satisfaction in banking

banking, cross-selling, customer retention, customer relationship

Brand Equity, Brand Loyalty, Brand Management, Brand Awareness, Merger &
Acquistion

Perceived usefulness, perceived ease of use, security and privacy, customer
attitude, customer adaptation, e-banking


online advertising, online user activity, user cognitive mode, advertising
effectiveness, brand recall, priming study, social context

Small and Medium Enterprises, Branding, Competitive Advantages, Brand Identity,
Unique core values, Differentiation, Brand Management.

Online banking, loyalty online, bank customer loyalty online, bank,loyalty

Relationship Marketing, Relationship Marketing Tactics, Relationship Quality,
Customer Loyalty, Trust, Satisfaction, Switching Cost, Mobile Telecommunications




                                                                                      Page 16 of 38
Branding, SMEs, banks, brand awareness, brand association, brand attitude,
brand activity, brand loyalty

Consumer attitude, corporate brand, brand extensions
Market Orientation, Branding Strategy

Branding strateg, banking industry


Branding, Brand Equity, Emotional Branding, Consumer Decision making,


Corporate branding, services quality, loyalty, trust, price


Mobile Marketing, Acceptance, Consumer, Youths, Permission, Incentives, Trust,
Attitudes, Risk
Customer Loyalty, Reliance Fresh


Consumer Preferences, Consumer Attitude, Consumer Behaviour, branded Sport
shoes


Green Marketing, natural beauty products, communications



Customers Research, Mergers, Acquisitions

Positioning, branding, bread, food industry


Advertising, television, Effects, Children, Consumers


Internet, Advertising, Banks




                                                                                 Page 17 of 38
On line Shopping, Consume Behaviour, Consumer Perceptions, Consumer
Attitudes, Consumer Perceptions.

Guerrilla Marketing, Marketing, Entrepreneurship
Services, Marketing Mix, Comparison, ICICI Bank, State Bank of India




Public Sector Banks, marketing Strategy, Banking, India


e-CRM, banks, India.

Branding, Strategy, P&G, International Markets, MNCs




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International Journal of Bank Marketing   2008 Volume 26 Issue 6
                                                                   Consumer resistance to internet banking: postponers, opponents and rejectors




                                                                   Page 25 of 38
International Journal of Bank Marketing   2007 Volume 25 Issue 4   Relational benefits and customer satisfaction in retail banking




                                                                   Page 26 of 38
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                                       Determinants of Performance in Retail Banking: Perspectives of Customer Satisfaction and Relationship Marketing
Singapore Management Review 2008. Vol. 30, Iss. 2




                                                                              Page 38 of 38

								
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