Download Logo Campbell-Ewald’s social media expert shares insights Dave Linabury joins Adcraft Social Media 360 panel 06.16.2009 – DETROIT, June 16, 2009 -- Campbell-Ewald SVP, Social Media Director Dave Linabury emphasized the importance for marketers to measure and Twitter Pitc monitor Web conversations as a panelist at Adcraft’s Social Media 360º seminar on Campbell-Ewa Director Dave June 11. Advertising Age Executive Editor, Jonah Bloom, moderated a lively media insights discussion among five social media experts. News Facts “Many companies try to use traditional ROI methods on social media and run into Campbell-E difficulties,” said Linabury. “We prefer to reverse ‘ROI’ and say it’s really about ‘IOR’ - shares insig - the impact of relationships. Done properly, social media builds long-term Media 360º relationships with consumers -- and we can measure relationships through a variety of methodologies.” Linabury lea media group strategic dir Linabury leads Campbell-Ewald’s social media group in providing insights and clients. strategic direction for the agency’s clients, including Alltel, Buffalo Wild Wings, Chevrolet, GM, Kaiser Permanente, OnStar, University of Michigan Ross Business Linabury is School, USAA, U.S. Mint, U.S. Navy and U.S. Postal Service. blogger and panelist at m Campbell-Ewald - 4linaburybloom.jpg “If you’re not going to monitor your brand, don’t play in social media,” said Linabury. “It’s not an option. A lot of marketers get Google Alerts and think that’s monitoring. Resource Li That’s not monitoring. That’s scratching the surface. You’re maybe getting 1/60th of Campbell-E Campbell-E the conversation. You need to think like a consumer. They misspell brand names. Campbell-E They have nicknames and abbreviations for your brand. If you don’t know to look up Campbell-E those terms as well, you’re missing over half the conversation. Only once you’ve Campbell-E completed monitoring and analyzing the data can you begin developing your social Campbell-E strategy.” Dave Linabu Among his many accomplishments, Linabury was the strategist behind NAVYForMoms.com, the Effie-winning online community that brings together proud moms of Navy Sailors and skeptical moms of potential recruits to engage in honest, open discussion of their fears and questions. Linabury is an internationally recognized blogger who has won more than 17 blog awards, including a Webby for his personal blog, Davezilla. He is a frequent speaker and panelist at major social media forums, including the Community 2.0 conference in San Francisco last month where he was a featured speaker. Campbell-Ewald is one of the nation’s largest advertising and digital Campbell-Ewald - 8linabury.jpg communications agencies, with more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell-Ewald partners with a score of national brands, including Alltel Wireless, ARAMARK, Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Mint, the United States Navy and the United States Postal Service. Short URL: http://pitch.pe/15390 About Campbell-Ewald There’s a current of conversation buzzing — conversations that take place between Campbell-Ewald - 9linabury.jpg people and brands. We listen to these conversations online, in homes and on the streets. We monitor what is being said about a brand, how loud the conversation is, where it is taking place, who is talking, who is listening, who is promoting the brand, who is detracting from it, and how influential these people are. Then we create conversation. We shape it. We change it. We build brand advocates and product endorsers. It’s the art of the conversation — and it’s what we do best. Contacting Campbell-Ewald Campbell-Ewald 30400 Van Dyke Warren, MI 48093 586.574.3400 Website: http://www.campbell-ewald.com Facebook: http://www.facebook.com/home.php#/pages/Warren-MI/Campbell- Ewald/5915182697 LinkedIn: http://www.linkedin.com/companies/campbell-ewald-advertising? trk=co_search_results&goback=%2Ecps_124 Twitter: http://www.twitter.com/campbellewald Press Contact Mark Benner Office: 586.558.6281 Email: email@example.com © Copyright 2009 PitchEngine, Inc.