HTML5: Options and Opportunities by ProQuest

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If you talk to "those in the know" in the technology world, they'll tell you that HTML5 is really nothing new. In fact, the World Wide Web Consortium (W3C), an international community that "develops standards to ensure the long-term growth of the Web," created its working draft of the "HTML5 Publication Notes" back in June 2008. While some of the new features afforded by HTML5 have already been incorporated into various Webpages and applications, it's the iPad that made HTML go mainstream. HTML5 creates a universal set of capabilities that require no plug-ins and are built-in, accessible to all, and free for consumers and developers. Basically, HTML5 is the next evolution of HyperText Markup Language (HTML), the standard by which application developers create end-user experiences. It's taking what has always been HTML and adding some key elements of it. It's somewhat of an evolution, but not a whole departure, says Randy Bradshaw, a principal of Click Here.

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