Dragonfly Africa and Green Route cover cover by gyvwpsjkko


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Dragonfly Africa and Green Route                                                                                                         Kerry Raffray, managing director of Green Route,
                                                                                                                                      has joined the management team at Dragonfly
                                                                                                                                      Africa. Ms Raffray said: “We are very excited about
                                                                                                                                                                                            democracy in the mid-1990s, Dragonfly Africa saw
                                                                                                                                                                                            additional opportunities in the meetings, conference
                                                                                                                                                                                            and incentive market and became involved with that
                                                                                                                                      this development, and we are all looking forward      from an early stage. The group now has two separate
                                                                                                                                      to the integration of two of Southern Africa’s most   divisions, namely MICE and leisure travel.
                                                                                                                                      successful destination management companies.”           Dragonfly Africa has a long history of staff
                                                                                                                                        Mr Jeffries was born in London, and first became    retention, with Rupert Jeffries’ fellow directors and
                                                                                                                                      involved with the travel industry when in 1979 he     staff clocking up impressive service records within
                                                                                                                                      purchased a small hotel near the Kruger National      the group:
                                                                                                                                      Park – Cybele Forest Lodge and Health Spa. In 1983    •	 Mike	Waller – chief executive officer – 11 years
                                                                                                                                      this Lodge became the founder member of the Paris–    •	 Barry	Schreiber – director: finance – 13 years
                                                                                                                                      based Relais et Chateaux chain in Southern Africa.    •	 Yolanda	Woeke-Jacobs – director: sales &
                                                                                                                                      The Lodge is still wholly owned by the group.            marketing – 8 years
                                                                                                                                        The two companies have an interesting history:      •	 Lucy	Quinan – senior manager: operations – 17
                                                                                                                                      Dragonfly Africa started as a country lodge in           years.
                                                                                                                                      Mpumulanga, while Green Route began in Zimbabwe.        Green Route was established at Victoria Falls,
                                                                                                                                        From     there,   Dragonfly     Africa  pioneered   Zimbabwe, in 1991 – founded by Glen	 Byrom as
                                                                                                                                      extremely     successful   private    game   lodge/   a specialist destination management company
                                                                                                                                      country hotel combination packages and later          covering the whole of Southern Africa. In 2001 Glen’s
                                                                                                                                      became a fully-fledged travel agent, and later        daughter, Kerry Raffray, moved the head office to
                                                                                                                                      a tour operator, dealing with groups and FITs.        Cape Town, which is still her current base.
                                                                                                                                      The business continued to expand and, as such,
                                                                                                                                      moved its head office to Johannesburg, with an        MarketinG	neWS
                                                                                                                                      operations office in Cape Town. While South Africa    Traditionally, Dragonfly Africa is dominant in the US
                                                                                                                                      was experiencing a change in government to a          and Australian markets, while Green Route is strong
                                                                                                                                                                                            in the UK and European markets. The merger of the
                                                                                                                                                                                            two companies has resulted in a presence which will
                                                                                                                                                                                            complement and strengthen the combined marketing
                                                                                                                                                                                            efforts across the globe in the following countries:
                                                                                                                                                                                              US, Australia/New Zealand, Russia, UK, Germany,
                                                                                                                                                                                            France, Benelux countries, and their latest venture,
                                                                                                                                                                                            South America.

                      Dragonfly Africa and Green Route have merged following Dragonfly Africa’s
                      100 per cent acquisition of Green Route.

                                    upert	 Jeffries, founder and           of clients, staff, and our overseas sales offices. The
                                    executive chairman of Dragonfly        acquisition will also give the group a strong Cape
                                    Africa, said: “Green Route is a very   Town base and presence.”
                            well established and highly respected            All staff will be retained and while both companies
                            destination management company with            will move forward with their separate brand
                            a significant success record in some key       identities, the merging of the companies under single
                            inbound tourism markets with a very loyal      management presents many exciting opportunities
                            client following. We believe that Green        for 2010 – post the Soccer World Cup tournament in
                            Route’s skills and experience in these         South Africa. The merger of the two companies will
                            territories will blend well with those of      greatly increase their influence in the Southern African
                            Dragonfly Africa – to present a dynamic        tourism marketplace, and will provide increased
                            and highly creative force to the benefit       buying power on behalf of the clients.
    Rupert Jeffries

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                   Between the two companies they are members of          companies have received over the last 15 years:           “What an amazing, wonderful, well put together, first     ”South Africa has been voted Shimano’s most
                 the following organisations: ASTA, SITE, EVENTIA,        • 2009: Dragonfly awarded a SITE (Society of              class trip. It is truly a magical place with so much to   successful trip ever! I have no hesitation in
                 SATSA, ICCA, Australian Cruise Council (ACC), IGLTA,        Incentive Travel Executives) Crystal                   offer. You and your staff worked so hard and every        recommending Green Route. You were superb!”
                 SAACI and Fair Trade in Tourism                             Award. The category was “Outstanding                   detail was so expertly put together. You are simply       NM
                                                                             Sustainable Motivational Experience”                   the best. Dragonfly did a phenomenal job and is a         United Kingdom
                 What’S	on	offer                                          • 2007:Eventia Gold Medal (Best Product Launch)           first class group.”
                 Dragonfly Africa and Green Route provide a multitude        to Maritz for the Jaguar XK Sports Car Global          NC                                                          “In the wake of these exciting developments, we
                 of services including incentive travel, conference          Media Launch. Managed by Green Route in Cape           United States                                             now look forward to a stimulating and rewarding
                 and event planning, air charter, pre and post travel        Town                                                                                                             time ahead. South Africa has now hosted the world’s
                 and specialist interest groups. The group also has       • 2006:Dragonfly awarded a SITE Crystal Award.                                                                      biggest sporting event – the 2010 FIFA Soccer World
                 a fully-fledged leisure division which handles tailor-      The category was “Most Outstanding Catered             “Dragonfly exceeded my expectations and I have            Cup – and we believe this will open the eyes of the
                 made FIT travel and leisure groups.                         Event” for BMW US.                                     complete faith in them being able to accomplish           world to all the wonderful possibilities our destination
                   Southern Africa is a dream destination with            • 2001:Green Route awarded a SITE Crystal Award           anything we would request. Being able to meet and         offers. By combining our strengths, we are now
                 contrasting features, offering a wide variety of            – winner of international “Trip Delivery”, This was    work with them like that gives me great confidence        eminently prepared to take on the challenges of the
                 possibilities to facilitate the perfect incentive           for IBM US.                                            and peace of mind, which is priceless in our industry.”   coming decade,” Mr Jeffries concluded. p
                 programme.       The group specialises in making         • 1995:Green Route awarded a SITE Crystal Award           DH
                 dreams come true, creating unforgettable moments            – winner of international “Trip Delivery”, the first   Australia                                                 ContaCt	detaiLS
                 by combining a vast range of sophisticated,                 Crystal for the continent of Africa.                                                                             dragonfly	africa	–	Johannesburg
                 cosmopolitan cities, natural beauty, unique wildlife       Mr Jeffries said: “We strongly believe, however,                                                                  P O Box 987 Northlands, 2116, South Africa
                                                                          that the real accolades are the comments from our
                                                                                                                                    ”Green Route was superb – the best ground team
                 and cultural experiences along with attention to                                                                                                                             Telephone: +27 (0) 11 219 5600
                                                                          satisfied clients. The quality of clientele and glowing
                                                                                                                                    I have ever worked with. Genuinely we were blown
                 detail in every respect.
                                                                                                                                    away with Green Route’s delivery.”                        Facsimile: +27 (0) 11 268 2010 / 1
                   Big or small, South Africa offers venues to suit       reviews undoubtedly stand testament to the level of
                                                                                                                                    NP                                                        e-mail: info@dragonfly.co.za
                 every possible requirement. Major centres, including     service, the creativity and the quality of delivery for
                 Cape Town, Durban and Johannesburg boast modern          which we have become renowned.”
                                                                                                                                    United Kingdom                                            Website: www.dragonfly.co.za
                 convention centres with venue facilities for up to
                 8 000 delegates. During 2004 Johannesburg was
                 the proud host of the successful World Sustainability
                 Summit with 50 000 delegates. In 2009 Dragonfly
                 Africa was selected as the organisers for the ASTA
                 (American Society of Travel Agents) International
                 Congress, which was held at Sun City.
                   With many years’ experience and unwavering
                 service excellence, both companies successfully
                 weathered the tumultuous South African history,
                 to become the leading DMCs they are today. This                                                                                                                                           Circle 1 on reader enquiry coupon.
                 is evident from the number of accolades both

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