Performance evaluation measures by barcelanokity

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									Performance evaluation measures




In order to win loyalty of customers business owners as well as top managers do
everything possible to improve quality of products and services offered to potential
customers. Hotel industry is not an exception here. Moreover, this industry is
characterized by a very intense competition. There is a variety of choices when looking
for a hotel to stay in. When it comes to five star hotels to come petition gets crazy.
Visitors do not just want to spend the night in a hotel. They want to feel at home. They
want to get top level services. They want to remember their staying in the hotel. That's
why in order to gain competitive advantage hotel top managers and owners need to be
constantly evaluating performance of their hotels in order to develop strategic plans
lament strategic goals.

As known security measures are all important in hotel industry. Unfortunately, it happens
that personal things and belongings of hotel visitors are missing or get stolen. Without
any doubt after such an accident a customer will never come back again. Who wants to
lose customers because of imperfect security measures? Besides, if information on
accidents and facts becomes public or mass media spread a word about such facts, the
hotel will suffer enormous financial losses and its reputation will be spoiled. This is to
say that security is an important component of top quality services.

In order to improve hotel performance and attract new customers, security measures have
to be intensified. In order to improve something current performance has to be measured.
So far, Balanced Scorecard is perhaps the most reliable and efficient performance
evaluation and strategic management tool. BSC can be easily applied to measure hotel
security performance. The key problem here is the choice of effective key performance
indicators. To locate efficient KPIs security officers and top managers of our hotel have
to think what influences improvements in hotel security.

Such key performance indicators are not randomly chosen. Everything depends on
current situation with security in a hotel, its structure and perhaps strategic goals. It
means that security measures evaluated at one hotel may not suit needs of the other.
However, there are universal sets of key performance indicators which are generally used
in evaluation of hotel security performance. Let's name a few of them.

To begin with, due attention has to be paid to video surveillance. To measure this aspect
of hotel security we recommend using such indicator has percentage of area covered by
surveillance cameras. This indicator show "white spots" in the hotel.

Training and education of hotel security guards is extremely important. An ideal security
guard should do his job but hotel visitors should not even notice him or her. Evaluation of
such indicator has number of training sessions per security guard can tell much about
efficiency and professional level of security personnel. Use of latest technologies in
evaluation of hotel security is another example of an effective and very representative
key performance indicator. This may be use of surveillance cameras, AI security systems
etc.


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