Integrated Marketing Plan Sample

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					MARKETING, SALES AND SERVICE PATHWAY: INTEGRATED MARKETING: This plan of study can serve as a guide, along with other career planning materials, as learners
work to achieve their career goals. Courses listed within this plan are options for recommended coursework. The learner’s plan should be individualized to meet his/her educational
and career goals. This plan should also be customized with the educational institution’s specific course titles and meet college ready/work ready requirements.
Educational levels to be considered (check all that apply): ___ On-the-job training        ___ Apprenticeship          ___ Military Training     ___ Certificate/License
___Associate Degree        ___Bachelor Degree          ___ Professional Degree
                                                                            Marketing, Sales And Service – Integrated Marketing Pathway                                                             SAMPLE OCCUPATIONS
                                                          NOTE: Interest Inventory Administered and Interpreted. Tentative Plan of Study Initiated for all learners.                              ■ Account Supervisor
                                                                                                                           Career and Technology                                                  ■ Administrative Support
                                                  English/                                         Social Studies/                                               Other Elective and Required

                                                                                                                           Education (CTE) Majors

                                                                     Math            Science                                                                                                      ■ Representative
                                               Language Arts                                          Sciences          *Italicized majors hotlink to additional          Courses
                                                                                                                                 course information
                                                                                                                                                                                                  ■ Brand Manager
                                                                                                  HIGH SCHOOL / TECHNOLOGY CENTER                                                                 ■ Copywriter-Designer
                                      S    9   English/LA I       Algebra I          Biology I      Oklahoma History *E-Marketing Specialist               Computer Technology or                 ■ Customer Service
                                      E   ↓    English/LA II      Geometry           Chemistry      American History *Mobile Marketing                       Foreign Language                     Representative
                                      C   10   English/LA III     Algebra II         Physics        U.S. Government                                        Fine Arts or Speech                    ■ Customer Support Specialist
                                      O   ↓    English/LA IV      Trigonometry       (Upper         Economics                                              Financial Literacy                     ■ E-Commerce Director
                                      N   11                      or other upper     division lab   Geography        NOTE: Cooperative Alliance            Additional courses to support career
                                                                                                                                                                                                  ■ E-Merchandising Manager
                                      D   ↓                       level math         sciences)      World History    courses may be listed here.           goal:
                                      A   12                      courses:                                                                                 Entrepreneurship                       ■ Forum Manager
Academic/Career Advisement Provided

                                      R                           Pre-Calculus                                                                             Customer Service                       ■ Fulfillment Manager
                                      Y                           Calculus                                                                                 Advertising Strategies                 ■ Interactive Media Specialist
                                                                  Statistics                                                                               International Business & Marketing     ■ Internet Project Director
                                                                                                                                                           Web Design                             ■ Internet Sales Engineer
                                                                                                                                                           Computer Applications
                                                                                                                                                                                                  ■ On-line Market Researcher
                                                                                         COLLEGE/ UNIVERSITY
                                      P        -English Comp I    -College           -Lab         -Economics             - E-Business Development          TECHNOLOGY CENTER                      ■ Sight Architect
                                      O   13   -English Comp II   Algebra or         Science      -Psychology            and Growth                        NOTE: Attainment of a CTE major at     ■ User Interface Designer
                                      S                           Calculus                                                                                 a technology center may be             ■ Web Designer
                                                                                                                         -Principles of Merchandising
                                      T                                                                                                                    completed as a high school student     ■ Webmaster
                                      S                                                                                  -Consumer Behavior                or an adult. Career Major courses
                                               -Speech/Oral                                           -Sociology         - Advanced Applications of                                               ■ Website Project Manager
                                      E                                                                                                                    may count for college credit.
                                      C        Communications                                         -Public Policy     E-Marketing
                                          14   -Technical
                                      O                                                                                  -Financial Accounting
                                      N        Writing
                                                                                                                         -Managerial Accounting
                                      D                                                                                                                    NOTE: Use the postsecondary
                                      A   15   Continue courses in your area of specialization                                                             institution’s degree plan to help
                                      R                                                                                                                    customize the learner’s plan with
                                      Y   16   Complete Integrated Marketing Major (4-year degree program)                                                 regard to degrees, licenses,
                                                                                                                                                           certification, etc.
              Opportunities for experience/training for high school or postsecondary learner:
               ___Career and Technology Education student organization ___ Internship/work study    ___Job shadowing      ___Mentorship
               ___ Part-time employment ___Volunteer work in charitable/community organizations     ___Work based/work site learning
_________________________________________                ____________________________________________            __________________________________________
(Learner Signature)                                                                     (Parent/Guardian Signature)                                         (School Official Signature)

Dates: Freshman review _______                                       Sophomore review _____        Junior Review _____         Senior Review _____          Grade 13 review ____          Grade 14 review ____
Sample plan adapted from States’ Career Clusters Initiatives Pathway Plans of Study

Description: Integrated Marketing Plan Sample document sample