Investment Bank and Process Map

							                                                  DAMIEN T. CABRAL
             16 CEDAR POND DRIVE APT.12 ▪ WARWICK, RI 02886 ▪ 401-464-2232 ▪ DAMIEN.CABRAL@GMAIL.COM

   PROFILE       Multifaceted business professional who facilitates business and technical initiatives. Proficient in
                 various marketing mediums, reporting, budgeting, and project management. Business strengths
                 include: quantitative analysis, strategic planning, campaign creation, and research. Well versed in
                 interpreting and analyzing consumer and campaign data. Provides solutions to problems and correct
                 course of action for future campaign performance.

EXPERIENCE   Home Loan Investment Bank, Marketing Analyst                                  January 2006 - January 2009
                Increased ROI by over 200% on various marketing channel segments in a challenging industry
                 environment through data analysis, segmentation, and database management.
                Created, maintained, and utilized multiple databases used in marketing decisions.
                Developed automated marketing dashboard in a database environment displaying vital metrics
                 across the complete portfolio of marketing channels.
                Assisted in the daily management of a diversified multi-million dollar marketing budget.
                Analyzed various marketing campaigns on an ongoing basis to determine effectiveness, response,
                 profitability, and potential areas of future improvements.
                As System Administrator of Goldmine CRM, responsible for ongoing support, maintenance and
                 training.
                Utilized Crystal Reports XI to report on user activity, pipeline data, and campaign performance.
                Participated in SEO and PPC projects which include creating dynamic landing pages, keyword
                 selection, title tags, meta tags and competition analysis.
                Negotiated pricing and terms with several existing and new business vendors.
                Experience with several marketing mediums including: Online Lead Generation, Search Engine
                 Marketing, Direct Mail, Inbound and Outbound Telemarketing, Email Marketing, and Publications.
                Collaborated in a team environment including departmental, inter-departmental, and international.

             Fidelity Investments, Technical Intern                                         May 2005 - December 2005
              Assisted with administration and maintenance of project portfolio management tool.

              Utilized SQL skills to modify existing reports and developed new queries based on user

               requirements.
              Monitored project survey process and provided ongoing support including troubleshooting technical

               issues and responding to end-user questions and requests.
              Performed data validation activities to ensure accuracy, consistency, and data integrity.




EDUCATION    Bryant University, Smithfield, Rhode Island
             Bachelor of Science in Business Administration, 2005
             Concentration: Management
             Cumulative G.P.A: 3.58

 COMPUTER    Advance MS Access, SQL, Goldmine CRM ,Crystal Reports XI, Business Objects, MS Excel,
KNOWLEDGE    MS Map Point, SalesForce.com, Minitab, Google Analytics, Mercury IT Governance, TOAD


 PERSONAL           Member, Beta Gamma Sigma Honor Society             Woonsocket Neighborhood Development
                    Pursuing MBA, evenings at University of             Corporation Volunteer, 2003 - 2004
                     Rhode Island                                       St. Jude Children's Hospital Golf Tournament
                                                                         Volunteer, 2006 – 2007