Vice President Sales Marketing Albuquerque NM Resume Carol DeFazio by CarolDeFazio


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									                                                CAROL DEFAZIO
                              Rio Rancho, NM 87144  (847) 400-4902 

                                     EXECUTIVE-LEVEL LEADERSHIP
              Sales ~ Marketing ~ Management ~ Strategic Planning ~ Business Development

Strategic leader with a proven track record of success in driving performance and achieving superior results across both
start-up and world-class organizations; demonstrated expertise in all core business functions from sales and marketing to
operations, finance, and human resources.

   Expert in the identification, analysis and resolution of complex organizational issues, continuously developing and
    executing effective programs and solutions to improve operational performance.
   Champion of organizational and leadership development with demonstrated experience in building and motivating
    talented management teams forward to excellence.
   Forward-looking initiative-taker; skilled at anticipating and capitalizing on market trends to propel new business
   Accomplished history in coaching senior sales executives and managers in closing high 7 and 8 figure transactions by
    leveraging a consultative, solution based selling approach.

Areas of expertise include:

     Sales Management  Transformational Leadership  Marketing Strategy Development  Organizational Change
    Restructuring  Relationship Building  Leadership Development  Team Building  P&L Management  Operations
         Short-Term & Long-Range Business Planning  Policy Development  Compliance  Visionary Leadership

                                  — K EY P ROFESSIONAL A CHIEVEMENTS —
   Launched successful, nation-wide start-up company providing SaaS implementation, including marketing and
    advertising to the SMB market; drove revenue growth by 70% through execution of comprehensive strategies.
   Spearheaded design of sales model that catapulted revenue from $0 to $70 million per year for leading financial
   Achieved exceptional sales results consistently throughout career; hold 100% perfect record for attainment of quota
    for over 17 year period, including the #1 Sales Manager ranking for multiple years generating 120% to 230% of goal.
   Orchestrated the expansion of a lending organization from 1 to 7 States, generating 40% sales growth in 18 months.

                                    — P ROFESSIONAL W ORK H ISTORY —
                         CREATIVE INNOVATIONS ENTERPRISES, Itasca, Illinois  2007 – Present

CEO, Director of Business Development, Restaurant/Hospitality Sales
Leveraged extensive career in senior leadership and sales management roles to launch start-up computer software and
marketing/advertising organization. Tailored marketing strategies to target markets based on thorough research and
analysis; evaluated new products to increase overall category revenue. Applied consultative needs based selling approach
to capture new business opportunities within the B2B channel.
                             CAROL DEFAZ IO   PAGE TWO

CEO, Director of Business Development with Creative Innovations Enterprises (continued from previous page):

Selected Achievements:
 Formulated national marketing initiatives, generating 70% increase in revenues across multiple organizations by
    monitoring clients’ supporting data, conversion, sales, ROI and distribution.
 Boosted sales 34% by forging relationships with C-Level clients

                                    BANKUNITED , Schaumburg, Illinois  2006 – 2008

Vice President, Regional Manager, Bank Officer
Oversaw all sales and operations with 6 direct reports and staff of 75 for wholesale lender, leveraging expertise in sales,
marketing and administration to drive growth and profitability. Championed employee development and continuous
improvement through design of comprehensive training programs for sales and operations teams.

Selected Achievements:
 Created a high performance culture focused on accountability and results, achieved top rating nationwide in quality
    assurance and was continuously ranked as the #1 region for sales and operations.
 Cultivated strategic alliances and introduced centralized pricing integration, cutting costs by 15% while increasing
    market share.

                            D’ANGELO FINANCIAL GROUP, Scottsdale, Arizona  2002 – 2006

Sr. Vice President, CEO
Directed sales and operations teams for retail and wholesale lending institution. Bolstered performance through creation
of transition focused training programs. Conceived and implemented affiliate and affinity partner relationship strategies
to fortify brand position in the marketplace.

Selected Achievements:
 Spearheaded development of new business channel through launch of start-up residential division.
 Propelled production revenue to over 170% of projected levels through the targeted geographic expansion and
    addition of staff to penetrate new markets and establish referral business.

                               WASHINGTON MUTUAL, Scottsdale, Arizona  1997 – 2002

Vice President, Area Manager, Bank Officer
Built 27 member sales force generating $1.8 billion in cumulative sales volume. Initiated comprehensive strategic
marketing plan to strengthen brand awareness and increase revenue through introduction of new product features.

Selected Achievements:
 Catapulted revenue growth from $0 to $70 million per year.
 Achieved consistent #1 Ranking out of 22 offices nationwide through superior leadership.

                                   — P ROFESSIONAL D EVELOPMENT —
   Public Speaking; Dale Carnegie; Negotiating; Account Management; Front Line Leadership; See You at the Top, Zig
  Ziglar; Seven Habits of Highly Effective People, Stephen Covey; One Minute Manager, Ken Blanchard; How to Unlock
  Your Personal Potential, Tony Robbins; Leadership, Selling, Goals, Strategy, Creativity and Success Psychology, Brian
                           Tracy; and How to Close Every Sale, Joe Girard. Details on request.

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