By: Glen Andrade

                                         Many companies depend on their SEO ranking reports to show
                                         how their company’s presence on the web is ranked. But what
                                         is not showed in these reports is who are the company’s largest
                                         competitors and what are they doing differently than your
                                         company. Using SEO competition analysis will help see where
                                         your competitor’s are ranked and see where you can improve to
                                         stay ahead of them.

                                         SEO competition analysis will show you which sites are seeing
                                         higher traffic using specific keywords and how you may be able
                                         to incorporate some of the most searched for keywords into
                                         your SEO program. After you have reviewed the information
                                         provided in a SEO competition analysis you will see which
                                         keywords you may want to change or enhance in order to
                                         obtain a substantial SEO ranking.

Older websites tend to have the highest SEO rankings; this could be because of how well they have
utilized SEO keywords and phrases. A company that has been around just as long may not show any
significant rankings because they may not be aware of how a properly designed SEO campaign may help
attract business to their sites. If these low ranking companies participated in SEO competition analysis
they would see where other companies have an advantage based on their technique and how they may
be able to improve upon their business simply by using SEO programs.

The use of SEO competition analysis will assist you in optimizing the visibility of your site. Simply by
reading everything the report contains you will see
areas where you need to grow or cutback in order
to become a more visible option for potential
visitors who are searching for something that is
offered by your company. Many companies fail to
realize the importance of high visibility on the web,
they may think that all you need to do is set up a
site and let the sales begin; but what good is a site if
you are not bringing any traffic to it.

All in all, SEO competition analysis is something that
every company doing business online should take note of. You will have a greater understanding of
what is required to achieve the high ranking that your competitors have achieved. It will also help you
better understand what you need to improve on and what steps to take to get the attention and sales
that you deserve.

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