RONALD J. WALLACH by niusheng11

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									                                 RONALD J. WALLACH
                  7500 Woodmont Avenue #1015, Bethesda, Maryland 20814
                   301.986.1928 jaystter@verizon.net , RonaldWallach.com



                   HOSPITALITY MARKETING PROFESSIONAL PROFILE
Over 20 years of hands-on experience learning the inner workings of the hospitality business and
helping top market leaders grow. Possess a solid base of knowledge gained in a series of
successful sales and marketing roles. Direct experience in marketing communication (e.g.,
advertising, POS, collateral), industry awareness-building and the critical interface between
marketing and sales.


                                  MARKETING CAPABILITIES
    Experienced designing powerful collateral for multiple brands that has been used in field
    sales presentations based upon twenty years of hospitality sales and marketing experience
    and strong working knowledge of the intricacies of National Sales responsibilities.
    Possess wide knowledge base of both print and electronic advertising design, working in
    tandem with Creative Services, Legal, and Frequent Stay Departments, including
    advertisements featuring preferred industry partners.
    Able to conduct concise, articulate presentations to eclectic audiences of potential and
    current hotel owners and investors, to boost results in brand growth and awareness.
    Possess aptitude for creative design that has resulted in development of Internet newsletter
    and blast email campaigns ultimately translated into a permanent quarterly publication.
    Oversight of copy, layout, and nationwide communication of eight quarterly e-newsletters to
    a variety of market segments including Corporate/Agency, Association, Government,
    AAA/CAA, Sports, and Wholesale.
    Practiced at writing and distributing dynamic press releases on a variety of topics for multiple
    brands.
    Skilled at introducing a broad range of owners and General Managers to the wide variety of
    marketing services available from their individual properties’ brand flags as well as adding
    value by illustrating ways to maximize their revenues.
    Ensure company advertising standards comply with all Intermediary Marketing
    advertisements, including logo usage, legal disclaimers, and design standards.          Create
    effective, cost-efficient advertising that meets corporate guidelines while reaching target
    audiences.
    Adept at working in a project management environment that ensures meeting all deadlines,
    forges relationships with both internal and external customers, seeks out new marketing
    opportunities, and maintains strict project budget adherence.
    Possess hands-on brand growth experience through direct participation in Choice Hotels
    Mainstay Suites’ brand growth initiatives from 1998 to 2000. Provided sales support for
    seventeen new construction properties of the thirty-two total MainStay Suites at that time.
    Designed and implemented the first annual MainStay Suites Reservations Day.
    Recognized leader within the travel industry community with experience at numerous
    tradeshows, often providing the “hotel perspective” as a guest speaker at ABA Marketplace,
    HSMAI, WATTS, and Washington Convention Bureau meetings and seminars. Gained broad
    experience by working these and other major industry shows including ASTA, NTA,
    POWWOW, VUSAMART, ITB & WTM.
    Co-founded the Washington Area Tour and Travel Sales Association (WATTS) created to
    provide networking opportunities, educational seminars, and best practice exchange
    among Washington area travel industry professionals.
    Command extensive list of long-term customer relationships (both internal and external)
    through years of customer loyalty building.

       To see samples of work click on RonaldWallach.com
                                           EXPERIENCE

B. F. Saul Company – Hotel Division     AVP/Corporate Dir of Marketing      May 2007 to June 2008
Encore Marketing International          Manager, Client Services            July 2006 to May 2007
Choice Hotels International             Marketing Manager                   Apr. 2001 to Apr. 2003
                                        Sales Support Director              Sept. 1999 to Apr. 2000
                                        National Sales Director             Feb. 1998 to Sept. 1999
Hyatt Hotels of Washington, DC          International Sales Manager         Aug. 1994 to Nov. 1997
Washington, D.C. Renaissance Hotel      Director Travel Industry Sales      Apr. 1989 to Aug. 1993
Washington Plaza Hotel                  Travel Industry Sales Manager       Apr. 1987 to Apr. 1989
Gramercy Hotel                          Travel Industry Sales Manager       June 1986 to Apr. 1987
Imperial Inn                            Director of Sales                   June 1985 to June 1986


                                         ACHIEVEMENTS

Ace Award; Choice Hotels International                                      August, 2001
Salesperson Of The Quarter; Renaissance Hotels North America                June, 1992
Certified Hotel Sales Executive; HSMAI designation                          January, 1993
Certified Tour Professional; NTA designation                                November, 1989
President's Award; HSMAI Washington, DC Chapter                             June, 1986
Twenty Year Volunteer Pin; Smithsonian Institution                          May, 2003


                                          AFFILIATIONS

Hospitality Sales and Marketing Association (HSMAI)                         Vice President
Washington Area Tour & Travel Sales Association (WATTS)                     Co-founder
American Bus Association (ABA)                                              Education Committee
National Tour Association (NTA) & Travel Industry Association (TIA)         Active Member
Washington, DC Convention & Visitors Association (WCVA)                     Tourism Committee
Society of Government Meeting Planners (SGMP)                               National Treasurer
Smithsonian Institution                                                     Volunteer Docent


                                           EDUCATION

Masters in General Administration                               Bachelor of Science
University of Maryland, 1995                                    University of Denver, 1983
Major: Hotel and Restaurant                                     Major: Hotel & Restaurant
Administration                                                  Management


                                 Magic Kingdom College Program
                                 Walt Disney World, 1981
                                 College Internship




Ronald J. Wallach                          page # 2                                301.986.1928

								
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