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					         Year 8 English                                                   Semester 1, 2010

                  UNIT: Theme Park Unit

                  Exposition: Brochure/ Reflection/ Sales Pitch

                  (response to novel)
STUDENT: ________________________                          TEACHER: ____________________

DATE SET: ______________ DRAFT CHECK: _________DATE DUE: _____________

CONDITIONS:
Notice of task:    8 weeks

Exposure to Context/Genre:     Exposition: Display advertisement
                                             Analytical Reflection
                                             Persuasive speech
Time Allowed:     8 weeks preparation in class

Access to Resources:    Nelson Queensland English, Units 5

Length    Brochure (written) 200 words
          Reflection (written) 200 words
          Sales pitch (spoken) 1 ½ - 2 minutes



TASK: You are the creative director of an advertising company who has been commissioned to
develop an advertising campaign for a newly established theme park. Your brief requires both a
written and spoken presentation. There are 3 components to this assessment task.
Written: You are to develop a brochure advertising the new theme park. The brochure must contain
           a) catchy front page
           b) pictures/drawings
           c) information about the park that demonstrates advertising techniques as shown on pages
             101109 of the text.
         You are required to write an explanation how you used persuasive language devices such as
rhetorical questions, repetition and superlatives in your brochure. Select words and/or phrases from
your brochure that demonstrate knowledge of persuasive techniques. Explain how your brochure is
aimed at certain groups within society (target market).

 Spoken: You are to present a sales pitch in which they will persuade an entrepreneur to fund their new
theme park. In order to effectively do this you will need to present visuals such as posters, A3 copies
of your brochure, PowerPoint’s, OHT or handouts.

         GENRE: Tourism brochure


         REGISTER:

         Field: (Subject Matter): Holidays

         Mode: (Written  Spoken): Written and spoken

         Tenor: (Roles & Relationship of author and audience): Advertising executive relating to a general
         audience using persuasive language.
ALDRIDGE STATE HIGH SCHOOL                           YEAR 8 REFLECTIVE Exposition –tutorial                                    Term 1, 2010

                                                                              DESCRIPTORS
ASSESSABLE                   A                                 B                       C                                   D                               E
ELEMENTS
                     Comprehensive knowledge         Thorough knowledge and         Basic knowledge and          Variable knowledge and        Rudimentary knowledge and
Knowledge and        and understanding of            understanding of               understanding of             understanding of              understanding of advertising
Understanding        advertising persuasive          advertising persuasive         advertising persuasive       advertising persuasive        persuasive conventions, including
                     conventions, including          conventions, including         conventions, including       conventions, including        extending nominal groups,
                     extending nominal groups,       extending nominal groups,      extending nominal            extending nominal             declarative mood and modality
                     declarative mood and            declarative mood and           groups, declarative mood     groups, declarative mood
                     modality                        modality                       and modality                 and modality


                     Insightful interpretation of    Pertinent interpretation of    Relevant interpretation of   Variable interpretation of    Vague interpretation of how
Interpreting Texts   how persuasive techniques       how persuasive techniques      how persuasive               how persuasive                persuasive techniques construct
                     construct meaning in            construct meaning in           techniques construct         techniques construct          meaning in advertising brochures.
                     advertising brochures.          advertising brochures.         meaning in advertising       meaning in advertising
                                                                                    brochures.                   brochures.



                     Discerning and controlled       Purposeful and effective
                     use of language elements        use of language elements       Appropriate and              Variable and superficial      Rudimentary use of
Constructing text    and text types generic to an    and text types generic to      competent use of volume,     use of volume, tone, pace     volume, tone, pace and pitch
                     advertising brochure,           an advertising brochure,       tone, pace and pitch         and pitch variation as well   variation as well as eye contact,
                     reflective exposition and       reflective exposition and      variation as well as eye     as eye contact, gestures,     gestures, facial expression and
                     persuasive exposition           persuasive exposition          contact, gestures, facial    facial expression and         stance.
                                                                                    expression and stance.       stance.                       Few to no visual aids used to help
                     Discerning and controlled       Purposeful and effective       Visual aids are used to      Some use of visual aids to    present a persuasive speech.
                     use of volume, tone, pace       use of volume, tone, pace      assist in presenting a       present a persuasive
                     and pitch variation as well     and pitch variation as well    persuasive speech            speech
                     as eye contact, gestures,       as eye contact, gestures,
                     facial expression and           facial expression and
                     stance.                         stance.
                     Utilisation of visual aids to   Effective use of visual aids
                     achieve a persuasive speech     to portray a persuasive
                                                     speech.

                     Perceptive reflection of        Informed reflection o          Relevant reflection of       Superficial reflection of     Cursory reflection of language
Reflecting           language choices and            language choices and           language choices and         language choices and          choices and persuasive techniques.
                     persuasive techniques.          persuasive techniques.         persuasive techniques.       persuasive techniques.



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