Informative and Negative by zxz19056

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									 Informative and Positive
       Messages
Module 10: Informative and Positive
            Messages
 Informative and Positive Messages

• To learn how to
  – Write effective subject lines.
  – Organize informative and positive
    messages.
  – Continue to develop strong reader
    benefits.
 Informative and Positive Messages

• To learn how to
  – Write goodwill endings.
  – Write common kinds of informative and
    positive messages.
  – Continue to analyze business
    communication situations.
  Informative and Positive Messages

Start by answering these questions:
  – What’s the best subject line for an
    informative or positive message?
  – How should I organize informative and
    positive messages?
  – When should I use reader benefits in
    informative and positive messages?
  Informative and Positive Messages

Start by answering these questions:
  – What kinds of informative and positive
    messages am I likely to write?
Purposes of Informative and Positive Messages

 • Primary Purposes
    – To give information or
      good news.
    – To have the reader
      read, understand, and
      view information
      positively.
    – To deemphasize
      negative elements.
Purposes of Informative and Positive Messages

 • Secondary Purposes
    – To build a good image of the writer.
    – To build a good image of the writer’s
      organization.
    – To cement a good relationship between
      the writer and reader.
    – To reduce or eliminate future
      correspondence on the same subject.
Types of Informative and Positive Messages


• Transmittals
• Confirmations
• Summaries
• Adjustments
• Thank-You Notes
   Subject Lines for Informative and Positive
                   Messages
• Make subject lines specific.
  – Subject: Interview Questions for Job Candidate
    Toni James.
• Make subject lines concise.
  – Subject: Let’s Hire Toni James.
• Make subject lines appropriate for the pattern
  of organization.
  – In general, provide the same information that you
    would in the first paragraph.
     Informative and Positive Messages

• Follow this pattern:
  – Give any good news and summarize the main points.
  – Give details, clarification, background.
  – Present any negative elements—as positively as
    possible.
  – Explain any reader benefits.
  – Use a goodwill ending: positive, personal, and
    forward-looking.
           Use Reader Benefits

• When you’re presenting policies.
• When you want to shape readers’
  attitudes.
• When stressing benefits presents
  readers’ motives positively.
• When some of the benefits may not be
  obvious to readers.

								
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