and advertising guide
media kit
Pacific College of Oriental Medicine distributes the most up-to-date, premier English language resources on Chinese medicine. These publications offer practioners and students alike the most current research, reviews and news in the areas of Oriental medicine, acupuncture, and massage. Our publications include:
The Journal of Chinese Medicine
Oriental Medicine
Pacific College of Oriental Medicine
E-ZINE
The Journal of Chinese Medicine
Reach your target audience in the Chinese medicine field.
The Journal of Chinese Medicine is a premier source of the most recent academic research and information about Oriental medicine. For practitioners and professionals in the field of Oriental medicine, this is an unrivaled resource of up to date and relevant medical articles. For the past two decades, the Journal has served academic institutions, libraries, and students entering the field in their search for contemporary academic happenings and discoveries in traditional Chinese medicine. This English language journal publishes information on treatment of diseases, Chinese medical theory and practice, case reports and analysis, and book reviews.
The Details Frequency
Three times per year: February, June, and October.
Readership
Students, licensed acupuncturists, medical practitioners, massage and bodywork professionals, Chinese medicine colleges and medical libraries throughout North America.
2009 Rates
Size Back Cover Inside Front Cover Inside Back Cover Full Page Half Page (vertical) Half Page (horizontal) Quarter Page Price $1,450 $1,050 $1,050 $775 $520 $520 $325 Color Full Color Full Color Full Color B&W B&W B&W B&W Dimensions 7.5x9.75 7.5x9.75 7.5x9.75 7.5x9.75 3.625x9.75 7.5x4.75 3.625x4.75
Circulation
3,500 circulated throughout North America. With our widespread college library subscriptions, our readership significantly exceeds print run.
10% discount for advertisers who book three consecutive issues.
{
The foremost English language publication devoted to the whole field of traditional Chinese medicine
}
Mechanical Specs
Digital Requirements The Journal of Chinese Medicine requires ads to be submitted in the following format: • Submit all ads in JPEG or PDF file format. • All images must be a minimum 300 dpi resolution. • All files must use a CMYK color setting. Issue February June October Art Deadline January 1 May 1 September 1 Payment Deadline January 15 May 15 September 15
Fill out and Fax, Email, or Mail back to us the Advertising Contract to the right.
Fax: (619)308-0090 Email:
media@pacificcollege.edu
Advertising Contract
Date: ____________________ Advertiser: __________________________________________________________________________ Contact Person: ______________________________________________________________________ Phone: ( ) ______________________________ Fax: ( ) ______________________________ Email: ______________________________________________________________________________ Billing Address: ______________________________________________________________________
I have the authority to execute this Advertising Agreement on behalf of the above named company, and with my signature herein, authorize The Journal of Chinese Medicine to publish advertising as outlined below.
Mail: 7445 Mission Valley Rd. San Diego, CA 92108
**Ad size rate must conform to the sizes listed on our rate sheet. Odd sizes will be billed as the next largest size on the rate sheet and floated in the ad space. **All ad space purchases are on a first come first serve basis. Space Reservations and Questions: Please call (800) 729-0941 or e-mail media@PacificCollege.edu
Size of Ad Full Page (4 color) - 7.5” x 9.75” ** Full Page (B&W) - 7.5” x 9.75” Half Page (vertical, B&W) - 3.625” x 9.75” Half Page (horizonatl, B&W) - 7.5” x 4.75” Quarter Page (B&W) - 3.625” x 4.75” Priority Placement ** Back Cover Inside Front Cover Inside Back Cover ** Subject to Availability, call for openings
Number of Ad Insertions 1 2 3 Cost per insertion $ ___________ Minus 10% for 3x insertion __________ Total Cost per insertion _____________ Issue Numbers # ______ to # _______ Payment Information Please Bill Me Visa MasterCard Card #: _________________________________ V-Code: ____________ Exp. Date: __________ Signature: ______________________________ Deadlines
Size
Full Page Half Page Half Page Quarter Page
Orientation
No Bleed Vertical Horizontal Block
Width x Height
(inches)
7.5 x 9.75 3.625 x 9.75 7.5 x 4.75 3.625 x 4.75
Contract Due: Art Due:
Payment Due: Upon Invoice
Artwork Guidelines: Files must be submitted in JPEG or PDF format. All photos and images must be 300 dpi. Ads must be submitted electronically at media@pacificcollege.edu or mailed to Lauri Howell/Pacific College 7445 Mission Valley Rd., Ste. 105, San Diego, CA 92108 IMPORTANT: Advertisers and agencies assume liability for content of published advertisements including text and graphics. The Journal of Chinese Medicine and Pacific College of Oriental Medicine reserve the right to hold advertisers liable for advertisements that do not comply with requirements set forth on rate sheet.
Full Page Half Page Horizontal
Half Page Vertical
______________________________________ Advertiser’s Signature ______________________________________ JCM Representative
_____________________________ Printed Name _____________________________ Printed Name
_____________________ Date _____________________ Date
Quarter Page
The Journal of Chinese Medicine, North American Edition
Published by Pacific College of Oriental Medicine - 7445 Mission Valley Rd., Suite 105, San Diego, CA 92108 Phone (800) 729-0941, Fax (619) 308-0090, Email: media@pacificcollege.edu
A Publication of Pacific College of Oriental Medicine
Oriental Medicine
Oriental Medicine
Reach your target audience in the holistic medical field.
Circulated to medical professionals and individuals interested in holistic medicine, this publication has become a rich resource for more than 40,000 readers. The newspaper features in-depth articles on Oriental medicine written by our faculty and noted authorities in the field. Our articles focus on holistic, alternative, complimentary, and integrated medicine from both scholarly and layman perspectives.
The Details Frequency
Two times per year: February and August.
Readership
TCM students, licensed acupuncturists, medical practitioners, massage and bodywork professionals, Chinese medicine colleges, medical libraries, and the health-conscious public.
2009 Rates
Size Inside Front Page Back Page Inside Back Page Full Page Half Page (Vertical) Half Page (Horizontal) Quarter Page (Vertical) Eighth Page (Horizontal) **All Ads Are Full-Color Price $1,400 $1,400 $1,300 $1,200 $700 $700 $500 $350 Dimensions 10x15.25 10x15.25 10x15.25 10x15.25 4.9375x15.25 10.0625x7.5 4.9065x7.5625 4.9065x3.625
Circulation
40,000 subscribers worldwide. Public distribution includes health food stores, yoga centers, herbal pharmacies, and private OM practices in San Diego, New York, and Chicago.
{
This publication is a rich resource for the latest information on Oriental medicine for more than 40,000 readers
}
A Publication of Pacific College of Oriental Medicine
Mechanical Specs
Digital Requirements Oriental Medicine requires ads to be submitted in the following format: • Submit all ads in JPEG or PDF file format. • All images must be a minimum 300 dpi resolution. • All files must use a CMYK color setting.
Oriental Medicine
Fill out and Fax, Email, or Mail back to us the Advertising Contract to the right.
Fax: (619)308-0090 Email:
media@pacificcollege.edu
Advertising Contract
Date: ____________________ Advertiser: __________________________________________________________________________ Contact Person: ______________________________________________________________________ Phone: ( ) ______________________________ Fax: ( ) ______________________________ Email: ______________________________________________________________________________ Billing Address: ______________________________________________________________________
I have the authority to execute this Advertising Agreement on behalf of the above named company, and with my signature herein, authorize Oriental Medicine to publish advertising as outlined below.
Issue Winter (February) Summer (August)
Reservation Deadline December 15 June 15
Art Deadline Payment Deadline January 1 January 15 July 1 July 15
Mail: 7445 Mission Valley Rd. San Diego, CA 92108
**Ad size rate must conform to the sizes listed on our rate sheet. Odd sizes will be billed as the next largest size on the rate sheet and floated in the ad space. Space Reservations and Questions: Please call (800) 729-0941 or e-mail media@PacificCollege.edu
Size of Ad Full Page - 10” x 15.25” Half Page (horizontal) - 10.0625” x 7.5” Half Page (vertical) - 4.9065” x 15.25” Quarter Page (vertical) - 4.9065” x 7.5625” Eighth Page (horizontal) - 4.9065” x 3.625”
Number of Ad Insertions 1 2 Cost per insertion $ ___________ Issue Dates Summer- August Winter- February Payment Information Please Bill Me Visa MasterCard Card #: _________________________________ V-Code: ____________ Exp. Date: __________ Signature: ______________________________ Deadlines
Full Page
Size
Orientation
Width x Height
(inches)
Priority Placement ** Back Cover Inside Front Cover Inside Back Cover ** Subject to Availability, call for openings
Inside Front Page No Bleed Back Page No Bleed
10x15.25 10x15.25 10x15.25 10x15.25 4.9375x15.25 10.0625x7.5 4.9065x7.5625 4.9065x3.625
Eighth Page Eighth Half Page Page Vertical
Contract Due:
Art Due:
Payment Due:
Artwork Guidelines: Files must be submitted in JPEG or PDF format. All photos and images must be 300 dpi. Ads must be submitted electronically at media@pacificcollege.edu or mailed to Lauri Howell/Pacific College 7445 Mission Valley Rd., Ste. 105, San Diego, CA 92108
Inside Back Page No Bleed Full Page Half Page Half Page Quarter Page Eighth Page No Bleed Vertical Horizontal Block Horizontal
Half Page Horizontal
IMPORTANT: Advertisers and agencies assume liability for content of published advertisements including text and graphics. Oriental Medicine and Pacific College of Oriental Medicine reserve the right to hold advertisers liable for advertisements that do not comply with requirements set forth on rate sheet.
______________________________________ Advertiser’s Signature ______________________________________ Oriental Medicine Representative
_____________________________ Printed Name _____________________________ Printed Name
Oriental Medicine
_____________________ Date _____________________ Date
Quarter Page
Published by Pacific College of Oriental Medicine - 7445 Mission Valley Rd., Suite 105, San Diego, CA 92108 Phone (800) 729-0941, Fax (619) 308-0090, Email: media@pacificcollege.edu
E-ZINE
Pacific College of Oriental Medicine
E-ZINE
Promote your website. Increase your customers.
E-zine advertising is the smartest way to drive online customers to your door. Prices start at less than one penny per impression. E-zines quickly build your customer base and direct traffic to your website. Our affordable pricing and broad customer range provides you with a substantial increase in your sales with a minimal cost to you.
The Details Frequency
Twice monthly
2009 Rates
Contract Length 3 months 6 months 9 months 12 months Digital Requirements Format: A full-color banner ad with a live link to your website. • Dimensions are 120 x 400 pixels. • Submit all ads in JPEG format. • All images must be 72 dpi resolution. • All files must use an RGB color setting. Space is limited. Call now to reserve your spot. (800) 729-0941 or e-mail media@PacificCollege.edu Cost Per Insertion $16 $15 $14 $12.50 Total Cost $96 $180 $252 $300 Number of Impressions 120,000 240,000 360,000 480,000
Readership
TCM Students, acupuncturists, holistic health practitioners, massage therapists, Pacific College alumni, faculty, staff, and prospective students.
Circulation
20,000 subscribers
Impressions
Guaranteed 480,000 impressions during ad campaign
{
Guaranteed 480,000 impressions during ad campaign.
}
San Diego - 7445 Mission Valley Rd. #105, San Diego, CA 92108 New York - 915 Broadway, 2nd Floor, NY, NY 10010 Chicago - 3646 N. Broadway, 2nd Floor, Chicago, IL 60613
www.PacificCollege.edu