2009 M e d i a P l a n n i n g G u i d e
The IFPTA Journal
The International Forest Products Transportation Association (IFPTA) Journal is the leading magazine for transport and logistics professionals in the forest products sector. Since 1984, the IFPTA Journal has provided comprehensive coverage of the issues facing the transport, handling, and distribution of forest products. Covering all aspects of the logistics involved in transporting millions of tonnes of forest products annually, the Journal has its finger on the pulse of what is important. The Journal’s strength is the understanding its editors have of the industry. Along with its full feature coverage, the publication also contains the latest news from the IFPTA, a roundup of other worldwide forest products news and the latest in market activity in various sectors from the economic experts of RISI. Since January 2007, the IFPTA Journal has been managed by RISI, the leading information provider for the forest products sector. Graeme Rodden is in charge of the global editorial efforts at the IFPTA Journal in addition to his involvement with Pulp & Paper International (PPI) magazine and the RISI website. RISI is able to bring its editorial expertise to the IFPTA Journal by complementing and adding to the Journal’s in-depth editorial coverage and industry information. Read by professionals in all areas of the forest products transport and logistics business, advertisers in the IFPTA Journal can count on reaching a targeted group of loyal and dedicated readers. Additionally, the IFPTA Journal readers are spread across the globe allowing advertisers to tap into various regions at the same time. Distributed at all of the industry’s main events, the IFPTA Journal reaches new readers on a regular basis.
IFPTA Website
The IFPTA website (www.ifpta.org) provides a variety of advertising and promotional opportunities to reach the transportation and logistics side of the forest products industry. By advertising online, your message will reach IFPTA members and prospective members on a daily basis.
IFPTA Member Directory
Published every two years following the biennial PPI Transport Symposium, the Membership Directory is a must-have contact list for anyone involved in the transport, handling, and distribution of forest products. It contains comprehensive up-to-date information about the entire IFPTA membership. Advertising messages are seen again and again throughout the year as the Directory is used as a reference guide.
www.ifpta.org
editorial
Quarter
First Quarter
Editorial Highlights
• North American rail: How are the railways coping with congestion? What plans do they have to alleviate an aging infrastructure? • Outlook: What does 2009 hold for the forest products transportation sector? How do the fears of a worldwide recession affect it? • Port profile: Liverpool – host city for the PPI Transport Symposium 18
Bonus Distribution
• RISI European Conference, Berlin, Germany • Tissue World, Nice, France
Ad Close Mat Due
FEB 6 FEB 12
Second Quarter • Preliminary program: PPI Transport Symposium 18 – The first look at
what delegates can expect to see and hear in Liverpool • Consolidation: It affects all aspects of the forest products industry. An interesting case study will be included • Port profile
• RISI Asian Conference, Shanghai, China • TAPPI/PIMA, PaperCon, St Louis, USA • 4th Annual Breakbulk Europe Conference & Exhibition, Antwerp, Belgium • 1st Breakbulk Asia Transportation Conference & Exhibition, Singapore • RISI North American Conference, West Coast, USA • China Paper, Bejing, China • PPI Transport Symposium, Liverpool, England • 20th Annual Breakbulk Conference & Exhibition, New Orleans, USA • RISI Latin American Conference, Sao Paulo, Brazil • ABTCP, Sao Paulo, Brazil • CEPI Paperweek, Brussels, Belgium • Paperex, Delhi, India • RISI Indian Seminar, Delhi, India
MAY 8
MAY 14
Third Quarter
• Complete program: PPI Transport Symposium 18 – All the sessions, social events and tours • Supply chain technology • Biofuels: How will their growth affect the forest products transportation sector? • Port profile
SEPT 4
SEPT 10
Fourth Quarter • Review of PPI Transport Symposium 18: A wrap-up of the sessions and events
• The rise of the box: Changing modes of forest products transportation • The Panamax: How will the growth of these super-size ships affect our industry • Port profile
NOV 27
DEC 3
ABOUT THE EDITORS
Graeme Rodden took over the reins of the IFPTA Journal in January 2007 and has attended many industry events including the IFPTA regional seminar in Vitória, Brazil, and PPI Transport Symposium 17 in Mobile, Alabama. He has also made many field trips on behalf of the Journal gathering information for feature articles. Graeme is also the Executive Editor of Pulp & Paper International (PPI), the leading monthly publication for the global pulp and paper industry, and is responsible for running the editorial team. A native of Montreal, Graeme started covering the pulp and paper industry in 1980 as Assistant Editor with Pulp & Paper Canada magazine. Graeme has visited and written about more than 150 pulp, paper and board mills in his career and has attended and spoken at numerous pulp and paper related conferences. Kenneth Norris was named Deputy Editor to the IFPTA Journal in January 2008 after working on the IFPTA management team as the content editor for the IFPTA and PPI Transport Symposium websites since 2005. In 2007, Ken oversaw the redesign of ifpta.org to increase its focus on more industry content and reporting, as well as Association news and events. He has written about all aspects of the forest products logistics industry, serves as a conference program director for the IFPTA, and is a frequent contributor to Pulp & Paper International (PPI) magazine and risiinfo.com. Prior to joining the IFPTA, Ken worked as a freelance contributor and editor on economics and business strategy for the software and marketing industries for over 10 years. He has travelled extensively around the world, interviewing industry-leading companies and organizations, and has been a presenter at many international conferences and events.
DON’T FORGET! Each issue of the IFPTA Journal features:
• Editor’s Column • Chairman’s Corner • Market Quotes: Analysis of market moves, by the RISI economists • Last Word
rate card / mechanical
IFPTA Journal Advertising
4 color
1 page spread half page BW 1 page half page Cover 2nd 3rd 4th All rates below are net rates.
IFPTA Website Advertising
4 insertions
€1,360 €2,350 €1,050
1 insertion
$1,850 $3,220 $1,460
4 insertions
$1,700 $2,940 $1,300
1 insertion
€1,480 €2,575 €1,165
Online Ads
3 months 6 months 9 months 12 months
Banner
$225 €160 $425 €300 $625 €440 $825 €580
Square
$150 €105 $275 €195 $400 €280 $525 €370
1 insertion
$1,300 $1,020
4 insertions
$1,170 $920
1 insertion
€1,025 €820
4 insertions
€920 €730
1 insertion
$2,040 $2,040 $2,140
4 insertions
$1,870 $1,870 $1,960
1 insertion
€1,630 €1,630 €1,700
4 insertions
€1,495 €1,495 €1,570
4 Classified print BW
Full page 1/2 page 1/4 page 1/8 page Business Card 3.5" x 1"
1 insertion
$975 $750 $450 $375 $300
4 insertions
$925 $715 $425 $280 $225
1 insertion
€770 €615 €375 €250 €210
4 insertions
€690 €550 €315 €220 €160
Dimensions
- What size should my advert be? Full page Full Page (live area) 1/2 page horizontal 1/2 page horizontal (live area) 1/2 page vertical 1/2 page vertical (live area)
Trim Size
210 x 297 mm 210 x 148 mm 105 x 297 mm
Image Bleed
+3 mm on all sides
Type Size
(Live Area)
IMPORTANT
All images and fonts must be embedded. Images must be hi-res 300 dpi, saved in CMYK or grayscale.
180 x 255 mm +3 mm on all sides 180 x 125 mm +3 mm on all sides 85 x 255 mm
DIGITAL AD MATERIAL
What is the technical information?
MAILING INSTRUCTIONS
How should I send the advert?
PRODUCTION NOTES
Publisher’s Copy Protection Clause:
Advertisers and their advertising agencies assume liability for all content of advertisements printed and for any claims arising therefrom made against the publisher. The publisher reserves the right to refuse any advertising which is not in keeping with the publication’s standard.
Press-Ready PDF files in high resolution If possible: PDF-X/1a files Ad materials may also be submitted in the following native formats: • Quark Express • Indesign • Illustrator Colour Format: Only CMYK - Process Colours Final Trim Size: 210 x 297 mm Paper Stock: 70 grams Cover: 150 grams Binding: Saddle-stitched
1- Send your file by email (compr.:Winzip or Stuffit) to our production manager Stef De Swaef: sswaef@risiinfo.com
OR
2- Upload to our FTP site ftp://ftp.risiinfo.com/advertising/ User ID: advertiser Password: Adv3rtis3r
Nonsimulation:
Any deliberate attempt to simulate a publication’s format is not permitted. Publisher reserves the right to place the word “Advertisement” with copy which, in the publisher’s opinion, represents editorial matter.
OR
3- Send your CD to: RISI Mr. Stef De Swaef 326 Avenue Louise - Box 22 B-1050 Brussels - Belgium
Upcoming IFPTA and RISI Events
PPI Transport Symposium 18
October 7-9, 2009, Liverpool, England For over 25 years, PPI Transport Symposium has been recognized as the leading event for the global forest products logistics industry. Thousands of professionals from every aspect of the industry will gather in Liverpool to get the latest information they need to make their operations more successful. The 2009 program will focus on the trends, innovations and issues surrounding transport, material handling, warehousing, distribution, and communication systems of forest products. PPI Transport Symposium is the perfect opportunity to increase your organization’s visibility with key decision makers who are involved in all areas of the forest products logistics industry. Companies around the world send their top executives to the Symposium to assess the driving forces of the global forest products logistics market. • Put your products and services before qualified buyers with purchasing power. • Enhance your industry position and brand image. • Develop strategic partnerships with other industry leaders. • Maximize your sales and marketing spend. • Position your company as an industry leader. Take advantage of the most successful form of building customer relationships – the opportunity to conduct business face-to-face. A variety of exhibit, sponsorship, and advertising packages are available. If you would like more information about speaking opportunities, sponsorship packages, or exhibition space, please contact us today. Call +1.212.537.9130 or email info@transportsymposium.com. For more information, visit www.transportsymposium.com.
RISI European Pulp & Paper Outlook Conference
March 29-31, 2009, Berlin, www.risiinfo.com/events
RISI Asian Pulp & Paper Outlook Conference
June 8-10, 2009, Shanghai, China, www.risiinfo.com/events
RISI North American Forest Products Conference
September 2009, San Diego, USA, www.risiinfo.com/events
RISI Latin American Pulp & Paper Outlook Conference
November 2009, Sao Paulo, Brazil, www.risiinfo.com/events
RISI Indian Seminar
December 2009, Delhi, India, www.risiinfo.com/events
Special TS 18 Advertising Packages
Platinum Advertising Package - €18,725 (Package value - €40,805)
• • • • • • • • Full page / 4 color ad in 2 issues of PPI magazine prior to the Symposium (advertiser selects issues for placement). Full page / 4 color ad in 4 issues of the IFPTA Journal (advertiser selects issues for placement). Full page / 4 color ad in the PPI Transport Symposium 18 Directory that will be distributed to every delegate at the Symposium. Web banner (120x60) posted on the PPI Transport Symposium website, the IFPTA website and the RISI corporate website that will link to your corporate website. Banner will be posted on the Symposium website for 12 months. Hyperlink to your website from the online list of exhibitors on the PPI Transport Symposium website. Available to confirmed exhibitors only. Upgraded exhibitor listing in the PPI Transport Symposium Directory to include corporate logo with company description. Available to confirmed exhibitors only. Access to PPI Transport Symposium database for two uses to promote your presence at the Symposium. All mailings must go through the Symposium mail-house. Online news distribution through PR Newswire, a RISI sister company. Use PR Newswire to distribute your news release and reach more than 4,300 websites, online databases and over 150 RSS feeds, giving you access to a potential audience of millions. News releases are automatically coded to become "search engine friendly" helping to dramatically increase the likelihood that they will appear higher in 'natural' search engine results on leading search engines, including Google, Yahoo! and MSN. Not only will your news release reach a wider audience, but this package also allows you to distribute your news release to one of PR Newswire's transport-related Microlists, helping you to reach all of the journalists covering this very specific global transportation sector. Electronic Press Kit/Microsite through PR Newswire, a RISI sister company. We will create a tailor-made microsite to post all of your news, updates and product releases during PPI Transport Symposium 18. Put all the information about your presence at TS18 in one place - with your own URL - so the attendees, your prospects and the media can easily find you before, during or after the event. This special website is a press kit and a trade show booth wrapped up into a single, can't-miss package. Through an easy-to-use interface, you can upload text, broadcast and multimedia content. The microsite also offers a calendar function allowing you to arrange meetings with key prospects ahead of the event in Liverpool next year. Logo on TS18 website. Logo on TS18 marketing materials and invitations. Logo in presentation slides during sessions at TS18. Logo on signs throughout TS18 highlighting sponsors.
•
• • • •
Gold Advertising Package - €12,500 (Package value - €23,482)
• • • • • • • Full page / 4 color ad in 1 issue of PPI magazine prior to the Symposium (advertiser selects issue for placement). Full page / 4 color ad in 4 issues of the IFPTA Journal (advertiser selects issues for placement). Full page / 4 color ad in the PPI Transport Symposium 18 Directory that will be distributed to every delegate at the Symposium. Web banner (120x60) posted on the PPI Transport Symposium website and the IFPTA website that will link to your corporate website. Banner will be posted on the Symposium website for 9 months. Hyperlink to your website from the online list of exhibitors on the PPI Transport Symposium website. Available to confirmed exhibitors only. Upgraded exhibitor listing in the PPI Transport Symposium Directory to include corporate logo with company description. Available to confirmed exhibitors only. Online news distribution through PR Newswire, a RISI sister company. Use PR Newswire to distribute your news release and reach more than 4,300 websites, online databases and over 150 RSS feeds, giving you access to a potential audience of millions. News releases are automatically coded to become "search engine friendly" helping to dramatically increase the likelihood that they will appear higher in 'natural' search engine results on leading search engines, including Google, Yahoo! and MSN. Not only will your news release reach a wider audience, but this package also allows you to distribute your news release to one of PR Newswire's transport-related Microlists, helping you to reach all of the journalists covering this very specific global transportation sector. Electronic Press Kit/Microsite through PR Newswire, a RISI sister company. We will create a tailor-made microsite to post all of your news, updates and product releases during PPI Transport Symposium 18. Put all the information about your presence at TS18 in one place - with your own URL - so the attendees, your prospects and the media can easily find you before, during or after the event. This special website is a press kit and a trade show booth wrapped up into a single, can't-miss package. Through an easy-to-use interface, you can upload text, broadcast and multimedia content. The microsite also offers a calendar function allowing you to arrange meetings with key prospects ahead of the event in Liverpool next year. Logo on TS18 website. Logo on TS18 marketing materials and invitations. Logo in presentation slides during sessions at TS18. Logo on signs throughout TS18 highlighting sponsors.
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Silver Advertising Package - €6,500 (Package value - €13,380)
• • • • • • • Full page / 4 color ad in 1 issue of PPI magazine prior to the Symposium (advertiser selects issue for placement). Full page / 4 color ad in 4 issues of the IFPTA Journal (advertiser selects issues for placement). Full page / 4 color ad in the PPI Transport Symposium 18 Directory that will be distributed to every delegate at the Symposium. Web banner (120x60) posted on the PPI Transport Symposium website and the IFPTA website that will link to your corporate website. Banner will be posted on the Symposium website for 6 months. Hyperlink to your website from the online list of exhibitors on the PPI Transport Symposium website. Available to confirmed exhibitors only. Upgraded exhibitor listing in the PPI Transport Symposium Directory to include corporate logo with company description. Available to confirmed exhibitors only. Online news distribution through PR Newswire, a RISI sister company. Use PR Newswire to distribute your news release and reach more than 4,300 websites, online databases and over 150 RSS feeds, giving you access to a potential audience of millions. News releases are automatically coded to become "search engine friendly" helping to dramatically increase the likelihood that they will appear higher in 'natural' search engine results on leading search engines, including Google, Yahoo! and MSN. Not only will your news release reach a wider audience, but this package also allows you to distribute your news release to one of PR Newswire's transport-related Microlists, helping you to reach all of the journalists covering this very specific global transportation sector. Logo on TS18 website. Logo on TS18 marketing materials and invitations. Logo in presentation slides during sessions at TS18. Logo on signs throughout TS18 highlighting sponsors. ➤
• • • •
Special TS 18 Advertising Packages - continued
Basic Advertising Package - €3,500 (Package value - €5,800)
• • • • • • Half page / 4 color ad in the PPI Transport Symposium 18 Directory that will be distributed to every delegate at the Symposium. Upgraded exhibitor listing in the PPI Transport Symposium Directory to include corporate logo with company description. Available to confirmed exhibitors only. Logo on TS18 website. Logo on TS18 marketing materials and invitations. Logo in presentation slides during sessions at TS18. Logo on signs throughout TS18 highlighting sponsors.
Website Promotion
Symposium Website – www.transportsymposium.com
The PPI Transport Symposium 18 website provides visitors with a real-time look at the latest program updates, latest list of exhibitors, companies planning to attend, event announcement, and news from our sponsors and exhibitors. Build awareness, raise preference levels, and generate direct-response leads through online advertising – in both traditional and rich media formats – on the go-to information center for the Symposium.
Banner Ad Rates
Wide Horizontal Banner Ad (120 w x 60 h): Medium Vertical Banner Ad (160 w x 600 h): Medium Rectangle Banner Ad (130 w x 85 h):
€1,500 €1,000 €500
RISI Website – www.risiinfo.com
RISI's website offers a wide-variety of free content for the forest products industry including magazine archives, breaking news, technology channels, blogs, forums, industry job board, Market Place, a tool kit, access to RSS feeds and more. The site also services our paid subscribers, providing product portals and an online store. More than 40,000 people around the world view the site each week.
Banner Ad Rates
Run of site banner ads: €575 per month / €6,900 per year
IFPTA Website – www.ifpta.org
The IFPTA was founded on the principle that the transport of forest products demands an integrated effort across multiple disciplines. Visitors to the site are provided with information about the association, overview of the board of directors, instructions on how to join, list of upcoming events, and history of the association.
Banner Ad Rates
3 months: 6 months: 9 months: 12 months:
€150 €250 €350 €450
TS 18 Directory Ad Rates
Ad Rates
Full Page Half Page
4/C
€3,880 €3,050
2/C
€2,350 €1,800
B/W
€1,580 €1,050
Exhibitor List Highlight
Include your logo with your company description in the exhibitor list. €250
Symposium Directory Special Positions (4 color ads only)
Inside Front Cover Inside Back Cover Back Cover Page Facing Floor Plan (plus Logo on Floor Plan) Page Facing Table of Contents Page Facing Schedule of Events €5,580 €5,580 €6,000 €4,000 €3,250 €3,250
Contact us
For IFPTA Journal, website and Member Directory ad sales, please contact: North America Mary Anne Cauthen Tel: +1.770.373.3003 Fax: +1.770.373.3005 Email: mcauthen@risiinfo.com Outside North America Remy Poos Tel: +32.2.536.0735 Fax: +32.2.537.5626 Email: rpoos@risiinfo.com For editorial enquiries, please contact: Graeme Rodden, Editor Tel: +1.902.755.0809 Email: grodden@risiinfo.com For information about the association, please contact: Wendy Parsley c/o Quint Strategies 511 Avenue of the Americas, Suite 368 New York, NY 10011 - USA Phone: +1.212.537.9130 Fax: +1.814.690.9063 Email: info@ifpta.org
Advertiser quotes
“The IFPTA Journal provides an excellent outlet for the North Carolina Ports message to be communicated to important decision makers in the forest products industry. We have found this an especially relevant editorial environment for messaging on our new warehouse at the Port of Morehead City which is ready to receive wood, pulp and paper products.” Glenn Carlson, Vice President Business and Economic Development, NC State Ports Authority “We feel that the IFPTA Journal provides a medium to reach the professionals within the forest products transportation industry.” George Hudson. Business Development Manager. Peel Ports, Mersey Ports & Medway Ports.
About IFPTA
The International Forest Products Transport Association (IFPTA) was established in 1982 as an organization for professionals within the global forest products industry. Foresters, mill managers, chemical and clay producers, traffic and logistics managers, must all talk to and work with rail and trucking representatives, marine transporters, stevedores, port and terminal operators, and manufacturers of handling equipment. The IFPTA enables them to learn from one another and cooperate for mutual benefit across the entire industry. For more information, visit www.ifpta.org.
About RISI
RISI is the leading information provider for the global forest products industry. They work with clients in the pulp and paper, wood products, timber, tissue and nonwovens industries to help them make better decisions. Headquartered in Bedford, Massachusetts, RISI operates offices in Brussels, Belgium; Atlanta, Georgia; San Francisco, California; Portland, Oregon; Sao Paulo, Brazil; Shanghai, China; Helsinki, Finland; Singapore; and Charlottesville, Virginia. For more information, visit www.risiinfo.com.