Tips on Book Titles
There are a few key points about titles you should consider: Start thinking about it early, but don’t obsess. You might decide on a working title and then change it later. It needs to be the “hook” that catches attention. Use shorter, more distinct words to capture your audiences’ attention. Get the URL. Make sure you can also get the domain name or URL link to the title of your book or website from where you will sell your book from. Keywords. If it is non-fiction, include keywords in your title and sub-title. People will find your book online if you have keywords in it that people are searching for either on Google or Amazon. This is easy for non-fiction books as you can just use a title that describes your book. For fiction writers, it must catch the imagination. Use a sub-title to give a clearer idea of what the book is about, especially if your book is non-fiction. These are also picked up as keywords. Reuse. There is no copyright on titles so you can use someone else’s if it fits. But make sure you have the webpage. Get the cover done. If you have decided on a certain title, you can get the cover designed and start marketing early. Even if you just have a webpage with the title and cover, you can start generating interest so it is good to decide on it earlier. Test your title. Timothy Ferriss, author of the #1 New York Times bestseller “The Four Hour Work Week” tested his title ideas using Google Adwords. He tried several adverts with the same body text but with the different book titles. He chose the one that generated the most hits.
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