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Eldin McPherson

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					                                                                                                      13 Estuary Reach
                                                                                                          Pleasant Row
                                                                                                             Gillingham
                                                                                                              ME7 5QX
                                                                                                Mobile: 07562 737 084
                                                                                            Email: eldin@soarted.co.za

To whom it may concern,


My name is Eldin McPherson and I would like to apply for a design position. I enclose my CV for your
consideration.

I first became interested in design a few years into skate boarding around age 17. Seeing all the different ideas,
designs and styles from the clothing to the skate board wheels; always finding myself drawing and sketching
everything from lifestyle sketches to a single colour logo, I realised that this was something that I could see myself
excelling in. I decided to do a qualification in graphic and web design.

I am particularly attracted to working at a company of your calibre because of the firm’s excellent reputation, focus
on client value and the opportunity to train and further my qualifications, which will help me develop my skills and
career. I am impressed by the quality of work and very positive descriptions of working life at the firm.

I come from a high level of design and strict background to accuracy having completed various diplomas in
graphic and web design at the IT Connection Academy of South Africa. I believe I am qualified to add value to the
design team at your firm. I have experience working as a DTP and designer at H&H South Africa, which is a part
of the Shoprite Group, good work skills, following strict instructions, keeping to tight deadlines and people skills. In
addition to my diplomas, I have undertaken extra courses on computer technical and networking, and I feel that
having this knowledge will bring something new, creative and stable to your firm.

Thank you for your time and consideration. I am available for interview on any week day and I look forward to
taking the opportunity to talk with you further about my application.

Yours sincerely




Eldin McPherson
                                        ELDIN MCPHERSON
                                                    Cell: +44(0)7562 737 084
                                                      eldin@soarted.co.za

PERSONAL DETAILS

FULL NAME:                Eldin Mc Pherson
PASSPORT NUMBER:          481478084 – UK Ancestry VISA
DATE OF BIRTH:            12/09/1978
EE/AA:                    Male
NI NUMBER:                SL 64 80 34 C
NATIONALITY:              South African
LANGUAGES:                English (fluent), Afrikaans (Basic)
DRIVERS LICENCE:          B, BE, B1
CRIMINAL RECORD:          None
HEALTH:                   Excellent

TERTIARY EDUCATION

1997             Ranger Guide Training School
                 Nature conservation, advanced Driving, Gun and Rifle handling, Fauna and Flora,
                 Guide and Tracking, Paramedics, land management and maintenance
1999             Emanu – Call Academy
                 Bryanston College
                 Communications & Skills Training
2001 – 2003      ITCA – Computer College
                 Boksburg College
                 Graphic design, Web design and IT technical and networking
2008 – 2008      Studio People – Design College
                 Head Office
                 InDesign CS3
                 Achievements
                 scored over 90% for all subjects

SECONDARY EDUCATION

1991 - 1996      Matric – Grade 12
                 Sunward Park High School, Boksburg, Gauteng, South Africa
                 English; Afrikaans; Mathematics, Geography, Biology, Physical Science
                 Achievements
                 63% Average

PROFESSIONAL EXPERIENCE

AUGUST 2010 – CURRENT: Temporary work
Display Assembly – STI Group
    DUTIES & RESPONSIBILITIES:
               •   Assembly of product display units - from the flat card stage right up to packaged standing product

    REASON FOR LEAVING:
       It is only temporary work and I am looking to work in the design industry.

MAY 2008 – APRIL 2010:
DTP Operator & Graphic Design Manager – H&H Creative, Shoprite Group
   DUTIES & RESPONSIBILITIES:
               •   Design a masthead, full look and feel for jobs to a given theme
               •   Create a new full fresh campaign for that year from in store bunting to flyers throughout the year
               •   Print proofs of the job and have them checked for design layout and type errors
               •   Design Flash pages, thumbnails suiting that month’s theme for their website
               •   Create and check PDF’s so that they are 100% Print ready
               •   Design adverts for various magazines to suite H&H creative, Sunday Times, Leapfrog, Beeld & Junkmail
               •   Taking new design concepts after and pitching them to management / client
               •   Going to printers to sign off final job, full registration and colour check

    REASON FOR LEAVING:
       I chose to immigrate to the UK on a 5 Year Ancestry Visa.




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PROFESSIONAL EXPERIENCE - Continued

SEPT 2005 – DEC 2007:
IT and Creative Administrator – Marine Africa cc
    DUTIES & RESPONSIBILITIES:
                 •  In charge of the design and maintenance of all in the in store point of sale and decoration
                 •  Print production from brief to end printed product
                 •  Internal design – Design and maintenance of company website, adverts, company stationary & logo art
                 •  Marketing strategy and budget control
                 •  Computer Administrator – setup and maintenance of internal network, mail server & ADSL Router

    REASON FOR LEAVING:
       Explore new opportunities to further stretch my abilities.

SEPT 2004 - SEPT 2005:
Assistant Manager – Air Brake Industries cc
    DUTIES & RESPONSIBILITIES:
               •    Create a new company logo, web site as well as a full concept to the overall look and feel – Introduction
               •    The storeroom control, brand management in the cost and retails aspect and design management
               •    Implementation and coordination of Concept Product tests to suit this industry
               •    Control on purchase and retail pricing for that industry as well as the local and national distribution

    REASON FOR LEAVING:
       I completed getting the company and staff up to date with new business management, software and their new look.

JAN 2003 - SEPT 2004:
General management – Soarted Clothing and Distribution cc. - Skate/Lifestyle core
   DUTIES & RESPONSIBILITIES
               •   Brand marketing and creative strategies to keep the brand one step ahead and within its market range
               •   Design and management of the website, company stationary
               •   Create seasonal ranges with new looks, ideas and designs suited to the current market
               •   Finding companies and brands to distribute alongside the Soarted range
               •   Control and distribution of listed products and brands, time management, cost effective expenses etc

    REASON FOR LEAVING:
       I needed to better my knowledge on sales and distribution so continued Soarted during my spare time – after hours.

FEB 2001 – DEC 2003:
Graphic & Web Designer – SIE Solutions
   DUTIES & RESPONSIBILITIES:
               •   Design and manage company website and create a full corporate identity from top to bottom
               •   Design and maintain new & existing client’s digital and printing needs from letterheads to web banners
               •   Computer parts and software sales, technical assistance, troubleshooting and network administration

    REASON FOR LEAVING:
    Promoted to head up certain departments, but remained underutilised.

COMPUTER / IT SKILLS

    Adobe Flash CS2, 3 & CS4                                                              Adobe Bridge CS2, CS3 & CS4
    Adobe InDesign CS2, CS3 & CS4                                                         Adobe Illustrator CS2, CS3 & CS4
    Adobe Photoshop 6, 7, 8, 9, CS2, CS3 & CS4                                            Adobe Dreamweaver CS2 & CS3
    Adobe Acrobat Pro 7, 8 & 9 Pro                                                        Macromedia Flash 6 – 8
    Macromedia Dreamweaver MX                                                             Macromedia Freehand 9, 10 & MX
    Microsoft Windows XP Home, XP Pro, Vista XS & Windows 7                               Mac – OS X
    Microsoft Excel, Word, Outlook Express, Office Outlook, Power Point                   Cute FTP & FTP Pro, Filezilla FTP
    Networking and Technical – Maintenance, Service, Trouble Shooting & Repair            CorelDraw 9, 10 & 12

ADDITIONAL CERTIFICATES & AWARDS

        1995: South African Canoe Training Tea                         1996: South African U19 Water Polo Squad
        1996: S.A. Fearless Challenge Winner – Skateboarding           2000: Call Centre Training Course


                                    Click on the link below to view my Online Portfolio




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