Books, News and Stationery Retailing in Brazil: Market Databook to 2015

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					Books, News and Stationery Retailing in
Brazil: Market Databook to 2015

Market Databook Report


Reference code: RT0054DB
Published: March 2011



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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS


TABLE OF CONTENTS

1      INTRODUCTION ..................................................................................................................... 5
    1.1 What is this Report About? ............................................................................................................... 5
    1.2 Definitions ........................................................................................................................................ 5
    1.3 Summary Methodology .................................................................................................................... 8
2      Books, News and Stationery Category Group in Brazil ................................................... 10
    2.1 Category Group Analysis ................................................................................................................10
        2.1.1     Market Dynamics ...................................................................................................................................... 11
        2.1.2     Sales Analysis 2005-10 ............................................................................................................................ 12
        2.1.3     Segmentation by Category 2005-10 ......................................................................................................... 13
        2.1.4     Sales Forecast 2010-15............................................................................................................................ 14
        2.1.5     Segmentation Forecast by Category 2010-15 .......................................................................................... 15
    2.2 Category Analysis – Books, News and Stationery ...........................................................................16
        2.2.1     Printed Media Category Sales Value 2005-10 ......................................................................................... 16
        2.2.2     Printed Media Category Sales Value Forecast 2010-15 .......................................................................... 17
        2.2.3     Stationery and Cards Category Sales Value 2005-10 .............................................................................. 18
        2.2.4     Stationery and Cards Category Sales Value Forecast 2010-15 .............................................................. 19
3      APPENDIX ............................................................................................................................ 20
    3.1 Contact Us ......................................................................................................................................20
    3.2 About ICD Research .......................................................................................................................20
    3.3 Disclaimer .......................................................................................................................................20




Books, News and Stationery Retailing in Brazil: Market Databook to 2015                                                                              Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                                                      Page 2
TABLE OF CONTENTS


LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Brazil - Books, News and Stationery Sales Value (US$ Billion), 2005-10 .......................................................................12
Table 4: Brazil - Books, News and Stationery Segmentation, Sales by Category (US$ Billion), 2005-10 .....................................13
Table 5: Brazil - Books, News and Stationery Forecast Sales Value (US$ Billion), 2010-15 ........................................................14
Table 6: Brazil - Books, News and Stationery Segmentation, Sales Forecast by Category (US$ Billion), 2010-15 ......................15
Table 7: Brazil - Printed Media Category Sales Value (US$ Billion), 2005-10 ..............................................................................16
Table 8: Brazil - Printed Media Category Sales Value Forecast (US$ Billion), 2010-15 ...............................................................17
Table 9: Brazil - Stationery and Cards Category Sales Value (US$ Billion), 2005-10 ...................................................................18
Table 10: Brazil - Stationery and Cards Category Sales Value Forecast (US$ billion), 2010-15 ..................................................19




Books, News and Stationery Retailing in Brazil: Market Databook to 2015                                                                             Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                                                      Page 3
TABLE OF CONTENTS


LIST OF FIGURES
Figure 1: Brazil - Books, News and Stationery Category Group Market Dynamics by Category (%), 2005-15 .............................11
Figure 2: Brazil - Books, News and Stationery Sales Value (US$ Billion), 2005-10 ......................................................................12
Figure 3: Brazil - Books, News and Stationery Segmentation, Sales by Category, 2005-10 ........................................................13
Figure 4: Brazil - Books, News and Stationery Forecast Sales Value (US$ Billion), 2010-15 .......................................................14
Figure 5: Brazil - Books, News and Stationery Segmentation, Sales Forecast by Category (%), 2010-15 ...................................15
Figure 6: Brazil - Printed Media Category Sales Value (US$ Billion), 2005-10 .............................................................................16
Figure 7: Brazil - Printed Media Category Sales Value Forecast (US$ Billion), 2010-15 ..............................................................17
Figure 8: Brazil - Stationery and Cards Category Sales Value (US$ Billion), 2005-10..................................................................18
Figure 9: Brazil - Stationery and Cards Category Sales Value Forecast (US$ Billion), 2010-15 ...................................................19




Books, News and Stationery Retailing in Brazil: Market Databook to 2015                                                                   Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied                                                                          Page 4
INTRODUCTION


1 INTRODUCTION
1.1 What is this Report About?

This report is the result of ICD Research’s extensive market research covering the Brazilian Retail Industry. It
provides detailed historic and forecast retail market values, segmented at category level.

“Books, News and Stationery Retailing in Brazil: Market Databook to 2015” provides a top-level overview and
detailed category, insight into the operating environment of the retail industry in Brazil. It is an essential tool for
companies active across the Brazilian retail value chain and for new companies considering entering the market.

1.2 Definitions

The retail industry can be segmented into the following channels and categories


Table 1: ICD Research Retail Channel Definitions
 Channel group              Channel                       Definition
 Discount Retailers         Cash & Carries &              Cash & carries sell from a wholesale warehouse to customers (small retailers,
                            Warehouse Clubs               professional users, etc) who pay on the spot and transport goods away themselves.
                                                          Warehouse clubs are no-frills stores that sell discounted goods to members who pay
                                                          an annual fee. Delivered wholesale sales are not included.
                            Discount, Variety Store &     The discount/variety stores category includes all sales through stores that sell
                            General Merchandise           inexpensive items (especially cleaning supplies, toys, and confectionery) at a single or
                            Retail
				
DOCUMENT INFO
Description: This report is the result of ICD Research’s extensive market research covering the Books, News and Stationery in Brazil. It provides detailed historic and forecast Books, News and Stationery sales values, segmented at market and category level. Books, News and Stationery Retailing in Brazil: Market Databook to 2015 provides a top-level overview and detailed category insight into the operating environment for Books, News and Stationery market. It is an essential tool for companies active across Books, News and Stationery value chain and for new players considering entering the market.
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