Music, Video & Entertainment Software
Retailing in Austria: Market Databook to
2015
Market Databook Report
Reference code: RT0035DB
Published: March 2011
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© ICD Research. This report is a licensed product and is not to be photocopied
TABLE OF CONTENTS
TABLE OF CONTENTS
1 INTRODUCTION ..................................................................................................................... 5
1.1 What is this Report About? ............................................................................................................... 5
1.2 Definitions ........................................................................................................................................ 5
1.3 Summary Methodology .................................................................................................................... 8
2 MUSIC, VIDEO & ENTERTAINMENT SOFTWARE CATEGORY GROUP IN AUSTRIA .... 10
2.1 Category Group Analysis ................................................................................................................10
2.1.1 Market Dynamics ...................................................................................................................................... 11
2.1.2 Sales Analysis 2005-10 ............................................................................................................................ 12
2.1.3 Segmentation by Category 2005-10 ......................................................................................................... 13
2.1.4 Sales Forecast 2010-15............................................................................................................................ 14
2.1.5 Segmentation Forecast by Category 2010-15 .......................................................................................... 15
2.2 Category Analysis – Music, Video & Entertainment Software ..........................................................16
2.2.1 Games Software Category Sales Value 2005-10 ..................................................................................... 16
2.2.2 Games Software Category Sales Value Forecast 2010-15...................................................................... 17
2.2.3 Music and Video Category Sales Value 2005-10 ..................................................................................... 18
2.2.4 Music and Video Category Sales Value Forecast 2010-15 ...................................................................... 19
3 APPENDIX ............................................................................................................................ 20
3.1 Contact Us ......................................................................................................................................20
3.2 About ICD Research .......................................................................................................................20
3.3 Disclaimer .......................................................................................................................................20
Music, Video & Entertainment Software Retailing in Austria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 2
TABLE OF CONTENTS
LIST OF TABLES
Table 1: ICD Research Retail Channel Definitions ......................................................................................................................5
Table 2: ICD Research Retail Category Definitions .....................................................................................................................6
Table 3: Austria - Music, Video & Entertainment Software Sales Value (US$ Billion), 2005-10 ...................................................12
Table 4: Austria - Music, Video & Entertainment Software Segmentation, Sales by Category (US$ Billion), 2005-10 .................13
Table 5: Austria - Music, Video & Entertainment Software Forecast Sales Value (US$ Billion), 2010-15.....................................14
Table 6: Austria - Music, Video & Entertainment Software Segmentation, Sales Forecast by Category (US$ Billion), 2010-15...15
Table 7: Austria - Games Software Category Sales Value (US$ Billion), 2005-10........................................................................16
Table 8: Austria - Games Software Category Sales Value Forecast (US$ Billion), 2010-15 .........................................................17
Table 9: Austria - Music and Video Category Sales Value (US$ Billion), 2005-10 ........................................................................18
Table 10: Austria - Music and Video Category Sales Value Forecast (US$ billion), 2010-15 .......................................................19
Music, Video & Entertainment Software Retailing in Austria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 3
TABLE OF CONTENTS
LIST OF FIGURES
Figure 1: Austria - Music, Video & Entertainment Software Category Group Market Dynamics by Category (%), 2005-15 .........11
Figure 2: Austria - Music, Video & Entertainment Software Sales Value (US$ Billion), 2005-10 ..................................................12
Figure 3: Austria - Music, Video & Entertainment Software Segmentation, Sales by Category, 2005-10 .....................................13
Figure 4: Austria - Music, Video & Entertainment Software Forecast Sales Value (US$ Billion), 2010-15 ...................................14
Figure 5: Austria - Music, Video & Entertainment Software Segmentation, Sales Forecast by Category (%), 2010-15................15
Figure 6: Austria - Games Software Category Sales Value (US$ Billion), 2005-10 ......................................................................16
Figure 7: Austria - Games Software Category Sales Value Forecast (US$ Billion), 2010-15 .......................................................17
Figure 8: Austria - Music and Video Category Sales Value (US$ Billion), 2005-10.......................................................................18
Figure 9: Austria - Music and Video Category Sales Value Forecast (US$ Billion), 2010-15........................................................19
Music, Video & Entertainment Software Retailing in Austria: Market Databook to 2015 Published Mar 2011
© ICD Research. This report is a licensed product and is not to be photocopied Page 4
INTRODUCTION
1 INTRODUCTION
1.1 What is this Report About?
This report is the result of ICD Research’s extensive market research covering the Austrian Retail Industry. It
provides detailed historic and forecast retail market values, segmented at category level.
“Music, Video & Entertainment Software Retailing in Austria: Market Databook to 2015” provides a top-level
overview and detailed category, insight into the operating environment of the retail industry in Austria. It is an
essential tool for companies active across the Austrian retail value chain and for new companies considering
entering the market.
1.2 Definitions
The retail industry can be segmented into the following channels and categories
Table 1: ICD Research Retail Channel Definitions
Channel group Channel Definition
Discount Retailers Cash & Carries & Cash & carries sell from a wholesale warehouse to customers (small retailers,
Warehouse Clubs professional users, etc) who pay on the spot and transport goods away themselves.
Warehouse clubs are no-frills stores that sell discounted goods to members who pay
an annual fee. Delivered wholesale sales are not included.
Discount, Variety Store & The discount/variety stores category includes all sales through stores that sell
General Merchandise inexpensive items (especially cleaning supplies, toys, and confectionery) at a s