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					                                                                                                         Vanguard Implementation Cale
                                                                                              Email Content


           Suggeste
                         Suggested                         Suggested
 Title      d Send                        Segmentation                                     Message Summary
                          Sender                          Subject Line
             Date


                                                                           The purpose of this send is to facilitate a fluid
                                                                           transition into the overall education goals for the
                                                                           year, and drive initial participation in the Virtual
                                                                           Townhall.

                                                                           We asked about your favorite teacher, launched the
                        Local United
                                                         A brighter future Campaign for the Common Good, and Lived United
 Launch              Way staffer used
            Tuesday                                      for [insert       by working to cut the high school drop out rate in
 Virtual             as sender for the Full list
           3/15/2011                                     Vanguard          half in our community. Now [insert Vanguard
Townhall               Campaign for
                                                         locality]         name ] is giving you the chance to get involved in
                      Common Good
                                                                           deciding what's needed to help our children grow
                                                                           even faster. Sign into our virtual townhall and give
                                                                           us your ideas.
                                                                            The purpose of this email is to push for Virtual
                                                                            Townhall participation and introduce the live
                                                                            broadcast.

                                                                         Segment A: This can be a fake-forward style email
                                                                         using the previous message. Thanks for being a
                                                                         part of making education great in [insert Vanguard
                                      Segment A                          locality]. I wanted to make sure you saw Soledad
                                      includes those                     O'Brien's email from last week. You can sign into
                                      who have not yet Segment A:        our virtual townhall right now and take polls,
                                      signed into the  Reminder: Sign propose your own ideas, or read and respond to
Town Hall
           Tuesday Local United Way Townhall.          into the Townhall other people's ideas. And then, on March 31st,
  RSVP                                                                   hundreds from across the country will gather for an
          3/22/2011 education staffer Segment B        Segment B:
 Kicker
                                      includes those   RSVP for the live open discussion on what was discovered and where
                                      who have         broadcast         we will go next. Make sure [insert Vanguard name]
                                      participated in                    is represented well: Sign in for the virtual townhall
                                      the Townhall.                      today and RSVP to the live broadcast.

                                                                            Segment B: Thank you for participating in the
                                                                            Virtual Townhall. Your thoughts and commitment
                                                                            will go a long way towards building a brighter future
                                                                            for children in [insert Vanguard locality]. On March
                                                                            31st, hundreds from across the country will gather
                                                                            for an open discussion on what was discovered and
                                                                            where we will go next. And you can watch a live
                                                                      This email makes sure all supporters know they can
                                                                      take part in the live Townhall on 3/31 -- whether
                                                                      they live close to the event or not.

                                                                      General message: Do you have a question about
                                                                      education in [insert Vanguard locality ] you would
                                                                      like answered at the live national townhall next
                                   Segment A                          week? We would love to hear it. Microsoft has put
                                   includes those                     together a poll that will help us determine what
                                   who have not yet                   matters most. So take a moment to think about
                                   signed into the                    what education means to you and then answer the
Town Hall Tuesday Local United Way Townhall.        What matters to   polling questions or submit a question of your own,
Question 3/29/2011   volunteer     Segment B        you?              some of our favorites will be highlighted next
                                   includes those                     Thursday.
                                   who have
                                   participated in                    Segment A: P.S. Be sure to tune in to the online
                                   the Townhall.                      stream of the broadcast on March 31st.

                                                                      Segment B: P.S. if you haven't had a chance to
                                                                      RSVP to attend, please do so now.
                                                                The purpose of this send is to wrap up the live
                                                                townhall and transition to a volunteer ask next
                                                                week.

                                                                Our town hall was a big success. From [insert
                                                                Vanguard locality ] over XXXX people participated
                                                                online and in-person, and together we generated
                                                                over XXXX ideas. Now it's time to get out into our
                                                                community and make it happen by volunteering.
Town Hall Thursday Local United Way                             What gets you fired up and ready to get out there?
                                    Full list   A big success
Wrap-Up 3/31/2011 education staffer                             Take a moment to answer a few questions that will
                                                                help us design the ultimate volunteer experience?
                                                                       The purpose of this email is to announce the
                                                                       coming tutoring initiative.

                                                                       I have been volunteering every Wednesday for two
                                                                       years with [insert Vanguard name ], but last week I
                                                                       learned more about what it means to give back than
                        Local United Way
                                                                       I ever thought possible. At the United Way townhall,
                            Volunteer
Post Town                                                              people from across the country gathered to discuss
             Tuesday,   (ideally one who
   Hall                                  Full list   The next big idea their ideas about how to improve education in this
             4/5/2011    participated in
Transition                                                             country and in [insert Vanguard locality ]. Through
                            the 3/31
                                                                       all the amazing ideas, one theme remained the
                            broadcast
                                                                       same: personal accountability. If you take action,
                                                                       you can improve a student's life. Which is why I
                                                                       want to encourage you to pledge to help a student
                                                                       this year. Whether it's by dropping off books at a
                                                                       local school, making a donation or volunteering to
                                                                       tutor, it will make a huge difference.
ard Implementation Calendar
                                                                                        Social Media Content



         Action/ Landing
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                                                                                               1. What do you think? We
                                                 We asked about your favorite teacher,                                           1. Tell us what you think
                                                                                               want to hear from you about
                                                 launched the Campaign for the Common                                            about the state of
                                                                                               the state of education in our
                                                 Good, and Lived United by working to cut                                        #Education in our
                                                                                               community. Please visit and
       Sign into the Virtual                     the high school drop out rate in half in                                        community. (Link to
                                                                                               share our virtual town hall.
       Townhall. Email links                     [insert Vanguard locality ]. Now we want to                                     Townhall)
                                Graphic of the                                                 (Link to Townhall)
       to Townhall page:                         give you the chance to get involved in                                          2. If you could change
                                Townhall                                                       2. If you could change one
       http://townhall.liveunit                  deciding what's needed to help our                                              one thing about the way
                                                                                               thing about the way [insert
       ed.org/                                   children learn and grow even faster. Sign                                       [insert Vanguard locality]
                                                                                               Vanguard locality] educates
                                                 into our virtual townhall and give us your                                      educates its young
                                                                                               its young people, what would
                                                 ideas. (Links to Education resources and                                        people, what would it be?
                                                                                               it be? Speak out at our virtual
                                                 to the Townhall)                                                                (Link to Townhall)
                                                                                               townhall. (Link to Townhall )
                                      Thanks for being a part of making
                                      education great in [insert Vanguard
                                      locality ]. You can sign into our virtual    Join us for a live conversation
Segment A: Sign                       townhall right now and take polls, propose   about the state of Education
                                                                                                                     On 3/31, join [Insert
into the Virtual                      your own ideas, or read and respond to       in [insert Vanguard locality].
                      Be a part of                                                                                   Vanguard name] to
Townhall & RSVP for                   other people's ideas. And then, on March     The event will be hosted by
                      the                                                                                            discuss state of education
the 3/31 live                         31st, hundreds from across the country       XXXXX and live streamed on
                      conversation.                                                                                  in our community via live
townhall.                             will gather for an open discussion on what   the web. Sign up for the
                      Join the                                                                                       townhall. (link to RSVP
Segment B: RSVP for                   was discovered and where we will go next.    virtual townhall today and
                      Townhall.                                                                                      form for the Virtual
the 3/31 live                         And you can watch a live stream of the       RSVP to the live broadcast.
                                                                                                                     Event)
broadcast                             broadcast from [insert Vanguard locality].   (link to RSVP form for the
                                      Sign up for the virtual townhall today and   Virtual Event)
                                      RSVP to the live broadcast. (Link to RSVP
                                      for the Virtual Event)
                                                                                 1. Do you have a question
                                                                                 about education in [insert
                                                                                 Vanguard locality ] you would
                                     Do you have a question about education in
                                                                                 like answered at the live
                                     [insert Vanguard locality ] you would like
                                                                                 national townhall next week?
                                     answered at the live national townhall next
                                                                                 We would love to hear it.
                                     week? We would love to hear it. Microsoft
                                                                                 Microsoft has put together a
                                     has put together a poll that will help us
                                                                                 poll that will help us
                                     determine what matters most. So take a
                     What matters                                                determine what matters most.
Email links to the                   moment to think about what education                                      Tweet a question to ask in
                     most about                                                  So take a moment to think
Microsoft polling                    means to you and then answer the polling                                  our #educationtownhall
                     education? Tell                                             about what education means
landing page.                        questions or submit a question of your                                    next week. Info: Link.
                     us today.                                                   to you and then answer the
                                     own, some of our favorites will be
                                                                                 polling questions or submit a
                                     highlighted next Thursday.
                                                                                 question of your own, some of
                                                                                 our favorites will be
                                     RSVPs: P.S. Be sure to tune in to the
                                                                                 highlighted next Thursday.
                                     online stream of the broadcast.
                                                                                 2. (Status) Still time to ask
                                                                                 your education questions for
                                                                                 our live townhall. Info at:
                                                                                 LINK
Prompt users to         How will you
answer questions with   make a
                                         Survey Question. (TBD)   Survey Question. (TBD)   Survey Question. (TBD)
a custom designed       difference? Tell
survey.                 us today.
Direct email recipients
to a landing page with    Help a student                                                                     Volunteer Call to Action.
                                         Volunteer Call to Action. (TBD)   Volunteer Call to Action. (TBD)
volunteer and             today                                                                              (TBD)
donation.

				
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posted:3/2/2011
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