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Profile of the City of La Quinta

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					Profile of the City of La Quinta
                        Southern California Association of Governments’ (SCAG) Regional Council
                             includes 67 Districts which represent 189 cities in the SCAG region.

                                           SCAG Regional Council District 66 includes four cities:
                                                        Blythe, Coachella, Indio, and La Quinta
                                                     Represented by: Melanie Fesmire




This project was funded by the Southern California Association of Governments
and shared with the City of La Quinta. SCAG regularly provides local
governments with services including planning data and information, technical
assistance such as GIS training, and planning assistance such as analyses of
visioning, infill, real estate investment, and fiscal impact.

                   Southern California Association of Governments
                                      May 2009
                   Southern California Association of Governments
                           Regional Council Roster

                                   May 2009

           Members                                   Representing

Hon. Richard Dixon, Lake Forest, President           District 13
Hon. Jon Edney, El Centro, 1st Vice-President        District 1
Hon. Gary Ovitt, Immediate Past President            San Bernardino County

Hon. Victor Carrillo                                 Imperial County
Hon. Mike Antonovich                                 Los Angeles County
Hon. Mark Ridley-Thomas                              Los Angeles County
Hon. Chris Norby                                     Orange County
Hon. Jeff Stone                                      Riverside County
Hon. Linda Parks                                     Ventura County
Hon. Antonio Villaraigosa (At-Large)                 Los Angeles City
Hon. Art Brown, Buena Park                           OCTA
Hon. Robin Lowe, Hemet                               RCTC
Hon. Kelly Chastain, Colton                          SANBAG
Hon. Keith Millhouse, Moorpark                       VCTC
Hon. Greg Pettis, Cathedral City                     District 2
Hon. Bonnie Flickinger, Moreno Valley                District 3
Hon. Ron Loveridge, Riverside                        District 4
Hon. Ron Roberts, Temecula                           District 5
Hon. Pat Gilbreath, Redlands                         District 6
Hon. Larry McCallon, Highland                        District 7
Hon. Deborah Robertson, Rialto                       District 8
Hon. Paul Eaton, Montclair                           District 9
Hon. Glenn Duncan, Chino                             District 10
Hon. Bill Jahn, Big Bear Lake                        District 11
Hon. Paul Glaab, Laguna Niguel                       District 12
Hon. Beth Krom, Irvine                               District 14
Hon. Leslie Daigle, Newport Beach                    District 15
VACANT                                               District 16
Hon. John Nielsen, Tustin                            District 17
Hon. Leroy Mills, Cypress                            District 18
Hon. Bob Hernandez, Anaheim                          District 19
Hon. Andy Quach, Westminster                         District 20
Hon. Sharon Quirk, Fullerton                         District 21
Hon. John Beauman, Brea                              District 22
Hon. Larry Nelson, Artesia                           District 23
Hon. Gene Daniels, Paramount                         District 24
Hon. David Gafin, Downey                             District 25
MAY 2009 - REGIONAL COUNCIL ROSTER – PAGE 2

Hon. Barbara Calhoun, Compton                       District 26
Hon. Frank Gurule, Cudahy                           District 27
Hon. Judy Dunlap, Inglewood                         District 28
Hon. Val Lerch, Long Beach                          District 29
Hon. Tonia Reyes-Uranga, Long Beach                 District 30
Hon. Stan Carroll, La Habra Heights                 District 31
Hon. Margaret Clark, Rosemead                       District 32
Hon. Keith Hanks, Azusa                             District 33
Hon. Barbara Messina, Alhambra                      District 34
Hon. Robert Harbicht, Arcadia                       District 35
Hon. Mike Ten, South Pasadena                       District 36
Hon. Carol Herrera, Diamond Bar                     District 37
Hon. Paula Lantz, Pomona                            District 38
Hon. Susan Rhilinger, Torrance                      District 39
Hon. Judy Mitchell, Rolling Hills Estates           District 40
Hon. Pam O’Connor, Santa Monica                     District 41
Hon. Frank Quintero, Glendale                       District 42
VACANT                                              District 43
Hon. Dennis Washburn, Calabasas                     District 44
Hon. Bryan MacDonald, Oxnard                        District 45
Hon. Glen Becerra, Simi Valley                      District 46
Hon. Carl Morehouse, San Buenaventura               District 47
Hon. Ed Reyes, Los Angeles                          District 48
Hon. Wendy Greuel, Los Angeles                      District 49
Hon. Dennis Zine, Los Angeles                       District 50
Hon. Tom LaBonge, Los Angeles                       District 51
Hon. Jack Weiss, Los Angeles                        District 52
Hon. Tony Cardenas, Los Angeles                     District 53
Hon. Richard Alarcon, Los Angeles                   District 54
Hon. Bernard Parks, Los Angeles                     District 55
Hon. Jan Perry, Los Angeles                         District 56
Hon. Herb Wesson, Los Angeles                       District 57
Hon. Bill Rosendahl, Los Angeles                    District 58
Hon. Greig Smith, Los Angeles                       District 59
Hon. Eric Garcetti, Los Angeles                     District 60
Hon. Jose Huizar, Jr., Los Angeles                  District 61
Hon. Janice Hahn, Los Angeles                       District 62
Hon. Thomas Buckley, Lake Elsinore                  District 63
Hon. Gil Coerper, Huntington Beach                  District 64
Hon. Ginger Coleman, Apple Valley                   District 65
Hon. Melanie Fesmire, Indio                         District 66
Hon. Nury Martinez, San Fernando                    District 67
Hon. Mark Calac, Pechanga Band of Luiseno Indians   Tribal Govt. Rep
Table of Contents

I. INTRODUCTION...................................................................................... 1

II. POPULATION ........................................................................................ 2

III. HOUSEHOLDS ...................................................................................... 7

IV. HOUSING ............................................................................................. 9

V. EMPLOYMENT ...................................................................................... 11

VI. RETAIL SALES .................................................................................... 16

VII. EDUCATION ...................................................................................... 17

VIII. REFERENCES ................................................................................... 19

IX. METHODOLOGY .................................................................................. 20

X. ACKNOWLEDGEMENTS ......................................................................... 22
I. Introduction
The purpose of this report is to offer the City of La Quinta with updated information and to
assist in their planning activities. Information with respect to, for example, demographic,
socio-economic and housing, is obtained from a myriad of sources. In addition, data
related to education is also included. The report focuses on the major changes in the city
since 2000 in comparison with that of Riverside County. The information presented and
interpreted in this report shows current trends, and may be utilized by the City as part of
the basis for making its future policies.




                                                    STATISTICAL DATA
                                                                                                        La Quinta
                                                                             Riverside                  relative to
Category                                       La Quinta                                                               SCAG Region
                                                                               County                    Riverside
                                                                                                           County
Population (2008)                                   42,958                  2,088,322                         2.10%      18,636,934
Median Age (Yrs)                                        35.4                        31.8                         3.6           33.5
White (Non-Hispanic)                               57.00%                      43.00%                         2.70%         35.30%
Asian (Non-Hispanic)                                 2.30%                       5.10%                        0.90%         11.30%
Black (Non-Hispanic)                                 1.00%                       5.80%                        0.40%          6.80%
American Indian                                      0.20%                       0.50%                        1.00%          0.30%
All Other Non-Hispanic                               2.10%                       3.40%                        1.30%          2.30%
Hispanic                                           37.30%                      42.20%                         1.80%         43.90%
Number of Households
(2008)                                              15,056                     671,036                        2.20%       5,849,833
Number of Housing
Units (2008)                                        21,058                     773,331                        2.70%       6,224,661
Home Ownership Rate                                81.40%                      70.20%                         2.60%         54.70%
Average Household Size
(2008)                                                    3.3                         3.1                        0.2            3.1
Median Family Income
(2007) ($)                                          72,350                       60,180                       12,170        61,901
Median Existing Home
Price (2008) ($)                                  425,000                      260,000                       165,000       382,300
Number of Jobs (2008)                               10,977                     653,793                        1.70%       7,845,378
     Source: Claritas, Inc., 2007, California Department of Finance, Data Quick Information Systems, SCAG.



                              Southern California Association of Governments
                                                     1
II. Population
Population Growth

                                      Population
                                      2000 - 2008                                              • Between 2000 and
 # of people                                                                                     2008, the total
  50,000                                                                                         population of the city
                                                                                      42,958     increased by over
                                                                             41,125
                                                                   38,494                        19,000, reaching 42,958
 40,000                                                  36,236                                  in 2008.
                                                32,997
                             28,846
                                       30,781
                                                                                               • During this 8-year
 30,000
           23,694
                    26,079                                                                       period, the city’s
                                                                                                 population growth rate
 20,000                                                                                          of 81.3 percent was well
                                                                                                 above the Riverside
                                                                                                 County rate of 35.2
 10,000
                                                                                                 percent.

       0
           2000     2001 2002          2003 2004 2005              2006 2007          2008


     Source: California Department of Finance, E-5, May 2008




                         Annual Population Change
                                2000 - 2008
                                                                                               • Between 2000 and
Percent                                                                                          2008, the city
 18.0%                                                                                           experienced somewhat
                                                                                                 steady growth, with
 16.0%
                                                                                                 somewhat slower growth
 14.0%                                                                                           recently between 2007
 12.0%
                                                                                                 and 2008.
                     10.6%
           10.1%
 10.0%
                                                     9.8%                                      • At its peak between
                                                                                                 2001 and 2002, the city
  8.0%                          6.7%
                                          7.2%
                                                                  6.2%
                                                                            6.8%                 saw a growth rate of
  6.0%                                                                                           10.6 percent, or about
                                                                                      4.5%
                                                                                                 2,800 additional
  4.0%                                                                                           residents.
  2.0%
  0.0%
           00-01    01-02      02-03     03-04      04-05      05-06        06-07     07-08


     Source: California Department of Finance, E-5, May 2008



                                       City Profile Report 2009 – La Quinta
                                                         2
Population by Age

                               Population by Age                                               • Between 2000 and
                                  2000 - 2012                                                    2012, the population in
                                                                                                 La Quinta continues to
Percent
                                                                                                 be dominated by the
 30%
                                                                                 2000            middle-aged working
                                                                                 2007            cohort (35 to 54 years
 25%                                                                             2012            old) and the school-age
                                                                                                 population (5 to 20
 20%                                                                                             years old). Together,
                                                                                                 they accounted for 53
 15%                                                                                             percent of the total
                                                                                                 population in 2000, and
 10%                                                                                             are projected to account
                                                                                                 for 52 percent in 2012.
  5%                                                                                           • Between 2000 and
                                                                                                 2012, the share of the
  0%                                                                                             population aged 55 to
           Age 0-4      Age 5-20 Age 21-34 Age 35-54 Age 55-64 Age 65+                           64 is projected to
                                                                                                 increase from 10 to 11
     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000
                                                                                                 percent, reflecting
                                                                                                 primarily the aging of
                                                                                                 the baby boomers.
                                                                                               • During this 12-year
                                                                                                 period, the share of the
                                Population by Age                                                group aged 21 to 34 is
                                   2000 - 2012                                                   also projected to
# of people                                                                                      increase, from 16 to 18
 16,000                                                                                          percent.

 14,000
 12,000                                                                                        • The population of every
                                                                                                 age group is projected
 10,000                                                                                          to increase significantly.
  8,000                                                                                          Specifically, between
                                                                                                 2000 and 2012, the
                                                                                        2012
  6,000
                                                                                        2007     population group aged
  4,000                                                                                          35 to 54 is projected to
                                                                                        2000     increase by nearly
  2,000
                                                                                                 8,000.
       0
              Age 0-4    Age 5-20 Age 21-34 Age 35-54 Age 55-64 Age 65+


     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                              Southern California Association of Governments
                                                     3
Population by Race/Ethnicity

                     Hispanic or Latino of Any Race
                               2000 - 2012
                                                                                 • Between 2000 and
Percent
                                                                                   2007, the share of
45%                                                                      41.8%     Hispanic population in
 40%                                         37.3%                                 the city increased from
 35%
                                                                                   32 to 37 percent.
                 32.0%
                                                                                   Hispanics are the fastest
 30%                                                                               growing ethnic group in
 25%                                                                               the city and their
                                                                                   population share is
 20%                                                                               projected to further
 15%                                                                               increase to 42 percent in
                                                                                   2012.
 10%
  5%
  0%
                 2000                        2007                        2012

    Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                            White (Non-Hispanic)                                 • Like most cities in
                                2000 - 2012                                        Southern California,
Percent                                                                            since 2000, the share of
 70%                                                                               non-Hispanic White
                 62.9%                                                             population has been
 60%                                        57.0%                                  declining, while the
                                                                        51.9%      share of other ethnic
 50%                                                                               groups (particularly
                                                                                   Hispanic and Asian) has
 40%                                                                               been increasing and is
                                                                                   projected to continue to
 30%
                                                                                   rise through 2012.
 20%

 10%

  0%
                 2000                       2007                        2012

    Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                      City Profile Report 2009 – La Quinta
                                                        4
                               Black (Non-Hispanic)
                                   2000 - 2012                                    • Between 2000 and
                                                                                    2007, the share of the
Percent                                                                             non-Hispanic Black
 2%                                                                                 population in the city
                                                                                    decreased slightly from
                                                                                    1.2 to 1.0 percent, and
                                                                                    is expected to decrease
                 1.2%                                                               to 0.9 percent in 2012.
                                              1.0%
                                                                          0.9%
1%




0%
                 2000                        2007                        2012

      Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                              Asian (Non-Hispanic)                                • The share of the Asian
                                   2000 - 2012                                      population in the city
                                                                                    increased from 1.7
Percent                                                                             percent in 2000 to 2.3
 4%                                                                                 percent in 2007. Asian
                                                                                    population in the city is
                                                                                    projected to further
 3%                                                                       2.9%
                                                                                    increase to 2.9 percent
                                              2.3%
                                                                                    in 2012.

 2%               1.7%



 1%



 0%
                  2000                        2007                        2012

      Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                               Southern California Association of Governments
                                                      5
                     American Indian (Non-Hispanic)
                              2000 - 2012                                        • Between 2000 and
Percent                                                                            2012, the share of the
0.5%                                                                               American Indian
                  0.40%
                                                                                   population in La Quinta
0.4%                                                                               is estimated to decrease
                                                                                   from 0.4 to 0.2 percent.
0.3%                                         0.25%


0.2%                                                                     0.17%


0.1%

0.0%
                  2000                       2007                        2012


     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                          All Other (Non-Hispanic)
                                 2000 - 2012                                     • During the 12-year
                                                                                   period, the share of the
Percent                                                                            all other non-Hispanic
 3.0%
                                                                                   population group is
                                                                                   estimated to increase
 2.5%                                                                     2.3%
                                              2.1%
                                                                                   from 1.8 to 2.3 percent.
 2.0%              1.8%


 1.5%

 1.0%

 0.5%

 0.0%
                   2000                       2007                       2012


     Source: Claritas, Inc., 2007 and U.S. Census Bureau: Summary File 1, 2000




                                       City Profile Report 2009 – La Quinta
                                                         6
III. Households
Number of Households

                               Number of Households
                                   2000 - 2008                                                 • Between 2000 and
   # of
                                                                                                 2008, the total number
households
                                                                                                 of households in the city
 16,000                                                                               15,056
                                                                            14,322               increased by over 6,200,
 14,000                                                                                          or 70.7 percent, lower
                                                                   12,281                        than its population
                                                          11,310
 12,000                                          10,597                                          growth rate of 81.3
                                         9,908
 10,000      8,818    9,065    9,341                                                             percent.

  8,000                                                                                        • During this 8-year
                                                                                                 period, the city’s
  6,000                                                                                          household growth rate
                                                                                                 of 70.7 percent was
  4,000
                                                                                                 significantly higher than
  2,000                                                                                          the county rate of 31.4
                                                                                                 percent.
        0
             2000     2001     2002      2003    2004     2005     2006     2007      2008

       Source: California Department of Finance, E-5, May 2008


Average Household Size

                              Average Household Size
                                   2000 - 2008

Average Size                                                                                   • In 2008, the city’s
                                                                                                 average household size
 4.0
                                                                                                 was 2.85, lower than the
                                                                                                 county average of 3.1.
                                  Riverside County                                             • Between 2000 and
 3.0                                                                                             2008, average
                                    La Quinta                                                    household size increased
                                                                                                 slightly in the city and
                                                                                                 the county, but the
 2.0                                                                                             difference between them
                                                                                                 remained constant.


 1.0
   2000       2001      2002      2003      2004     2005        2006   2007         2008

       Source: California Department of Finance, E-5, May 2008




                               Southern California Association of Governments
                                                      7
Households by Size

                             Households by Household Size
                                                                                                                         • Over 70 percent of all La
                                         2007                                                                              Quinta households have
Percent                                                                                                                    3 people or fewer.
50%
                                                                                                                         • About 17 percent of the
                          39.1%                                                                                            households are single-
40%                                                                                                                        person households, just
                                                                                                                           under the county share
30%                                                                                                                        of 21 percent.
                                                                                                                         • About 14 percent of all
20%       17.0%
                                            15.0%
                                                                                                                           households in the city
                                                          14.5%
                                                                                                                           have at least 5 people.
                                                                              8.3%
10%
                                                                                           3.6%          2.5%

 0%
            1                2               3               4                 5             6           7 or
                                                                                                         more

      Source: Claritas, Inc., 2007




Households by Income

                           Households by Household Income
                                        2007                                                                             • In 2007, 36 percent of
                                                                                                                           households earned less
Percent                                                                                                                    than $50,000.
 25%
                                                        21.9%
                                                                                                                         • Thirty-five percent of
                                                                                                                           the households earned
 20%                                                                                                                       between $50,000 and
                                                                                                                           $100,000.
                                                                               14.7%
 15%                                         13.6%                 13.1%


 10%                  8.6%       8.9%                                                     8.7%


          4.9%
  5%                                                                                                3.4%
                                                                                                              2.1%

  0%
          Less than   $15,000-   $25,000-    $35,000-   $50,000-   $75,000-    $100,000- $150,000- $250,000- More than
          $15,000     $24,999    $34,999     $49,999    $74,999    $99,999     $149,999 $249,999 $499,999 $500,000


      Source: Claritas, Inc., 2007




                                                    City Profile Report 2009 – La Quinta
                                                                      8
IV. Housing
Housing Production

                              Residential Permits Issued                                • Between 2000 and
                                     2000 - 2008                                          2008, 9,844 new
# of units                                                                                residential permits were
                                                                                          issued. Over 45 percent
  1,800
                                                        1,597
                                                                                          of these were issued
  1,600      1,523
                                               1,464
                                                                                          between 2003 and
                                       1,395                                              2005.
  1,400
                                                                  1,190
  1,200
  1,000               916
                               849
      800
      600                                                                  456   454
      400
      200
        0
             2000 2001 2002 2003 2004 2005 2006 2007 2008

       Source: Construction Industry Research Board, 2000-2008




                      Permits Issued per 1,000 Residents
                                 2000 - 2008                                            • The city generally had
                                                                                          higher levels of permits
                                                                                          issued per 1,000
# of permits                                                                              residents when
 70                                                                                       compared to the county
                                                                                          as a whole.
 60
                                           La Quinta
 50

 40

 30                                    Riverside County

 20

 10

  0
  2000       2001      2002      2003      2004      2005        2006     2007   2008

       Source: Construction Industry Research Board, 2000-2008 and SCAG




                               Southern California Association of Governments
                                                      9
Housing Values

                               Median Home Price
                                  2000 - 2008                                           • Between 2000 and
                                                                                          2006, median home sale
Thousands                                                                                 prices nearly tripled,
                                                                                          jumping from $215,000
 $700
                                                                                          to $600,000.
                                                                $600
 $600                                                                   $553            • Median home prices
                                                       $515
                                                                                          then dropped by
 $500
                                                                                $425      $47,000 between 2006
 $400
                                             $399
                                                                                          and 2007 and by
                                    $295
                                                                                          $128,000 between 2007
 $300                        $253                                                         and 2008.
          $215      $230

 $200                                                                                   • In 2008, the median
                                                                                          home price in La Quinta
 $100                                                                                     was $425,000,
                                                                                          $165,000 higher than
   $0                                                                                     the Riverside County
          2000      2001   2002     2003    2004      2005      2006    2007   2008       median.

     Source: Data Quick Information Systems, 2009




                   Median Home Price Appreciation Rate
                              2000 - 2008
Percent
                                        35.3%
  35%
                                                    29.1%
                                                                                        • Between 2000 and
  25%
                                                                                          2006, annual home price
                               16.6%                          16.5%
                                                                                          appreciation rates were
  15%
            7.0%
                     10.0%                                                                between 7 and 36
                                                                                          percent.
   5%
                                                                                        • In sharp contrast, the
   -5%                                                                                    median home price
                                                                       -7.8%              dropped by 8 percent
  -15%                                                                                    between 2006 and 2007
                                                                                          and 23 percent between
  -25%                                                                         -23.1%     2007 and 2008.
          00-01      01-02     02-03   03-04        04-05     05-06    06-07   07-08
     Source: Data Quick Information Systems, 2009




                                       City Profile Report 2009 – La Quinta
                                                        10
V. Employment
                                  Total Jobs
                                                                                          • In 2008, total jobs in La
                              2003, 2006 and 2008
                                                                                            Quinta reached 10,977,
                                                                                            about 10 percent
# of jobs                                                                                   greater than its 2003
14,000                                                                                      level.
                                            11,810
12,000                                                               10,977               • Total jobs in the city
                    9,969                                                                   included wage and
10,000                                                                                      salary jobs and jobs
                                                                                            held by business owners
 8,000
                                                                                            and self-employed
 6,000                                                                                      persons. The total job
                                                                                            count does not include
 4,000                                                                                      unpaid volunteers or
                                                                                            family workers, and
 2,000                                                                                      private household
                                                                                            workers.
       0
                    2003                     2006                    2008


       Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                             Jobs in Manufacturing                                        • Between 2003 and
                              2003, 2006 and 2008                                           2008, the number of
                                                                                            manufacturing jobs in
                                                                                            La Quinta decreased by
# of jobs
                                             150                                            2 percent, about the
 150                                                                                        same as the county as a
                   132                                                130
                                                                                            whole during the same
 120                                                                                        period.

  90


  60


  30

   0
                  2003                     2006                      2008


       Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                              Southern California Association of Governments
                                                    11
                            Jobs in Construction                                        • Construction jobs
                            2003, 2006 and 2008                                           include those engaged
                                                                                          in both residential and
# of jobs                                                                                 non-residential
                                                                                          construction.
3,000
                                          2,456
                                                                                        • Between 2003 and
2,500                                                                                     2006, construction jobs
                                                                                          in the city increased by
2,000            1,851
                                                                   1,707                  605, or 33 percent.
                                                                                          However between 2006
1,500                                                                                     and 2008, construction
                                                                                          jobs decreased by 30
1,000                                                                                     percent.
  500

    0
                 2003                     2006                     2008


     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                            Jobs in Retail Trade
                                                                                        • Between 2003 and
                            2003, 2006 and 2008
                                                                                          2006, the number of
                                                                                          retail trade jobs in the
# of jobs                                                                                 city increased by 285,
  1,800                                                                                   or 23 percent. Retail
 1,600                                     1,540                    1,503                 trade jobs decreased
                                                                                          slightly by 2 percent
 1,400            1,255                                                                   between 2006 and
 1,200                                                                                    2008.
 1,000
   800
   600
   400
   200
        0
                  2003                     2006                    2008

     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                                    City Profile Report 2009 – La Quinta
                                                     12
                 Jobs in Professional and Management                                    • Jobs in the professional
                          2003, 2006 and 2008                                             and management sector
                                                                                          include those employed
# of jobs
                                                                                          in, for example,
 1,600
                                           1,450                    1,478                 professional and
 1,400                                                                                    technical services,
                  1,192                                                                   management of
 1,200                                                                                    companies, and
                                                                                          administration and
 1,000
                                                                                          support.
   800                                                                                  • Between 2003 and
   600                                                                                    2006, the number of
                                                                                          professional and
   400                                                                                    management jobs
                                                                                          increased by about 260,
   200
                                                                                          or 22 percent. Despite
     0                                                                                    a decrease in overall
                 2003                     2006                     2008                   employment between
                                                                                          2006 and 2008, this
                                                                                          sector added 2 percent.
     Source: California Employment Development Department, 2003, 2006 & 2008 and SCAG




                            Southern California Association of Governments
                                                  13
                                     Jobs by Sectors
                                          2003                                                       • Between 2003 and
                                                                                                       2008, there were only
                       Public
                   administration
                                                  Agriculture
                                                     7%
                                                                                                       slight changes in the
        Other services
                        1%                                                                             share of jobs by sector
            4%                                                                                         in the city. Specifically,
                                                                                                       during this period, the
                                                                            Construction
                                                                               19%
                                                                                                       share of education jobs
Leisure and                                                                                            remained at 12 percent
hospitality                                                                                            while the share of
   26%
                                                                               Manufacturing
                                                                                   1%
                                                                                                       construction jobs
                                                                                    Wholesale          decreased from 19 to 16
                                                                                       1%              percent.
                                                                                  Retail
                                                                                  13%
       Education and
          health                                                              Transportation
           12%                                                               and warehousing
                    Professional and      Finance/Insurance/
                     management               Real Estate         Information and utilities
                                                                      0%           0%
                         12%                     4%


   Source: California Employment Development Department, 2003 and SCAG



                                                                                                     • In 2008, the leisure and
                                     Jobs by Sectors                                                   hospitality sector
                                          2008                                                         remained the largest
                                                                                                       sector, accounting for
                        Public                  Agriculture                                            28 percent of total jobs
                                                                 Construction
                    administration
                         1%
                                                   5%
                                                                    16%                                in the city. This sector
          Other services
                                                                    Manufacturing                      includes accommodation
               4%
                                                                        1%                             and food services, arts,
                                                                                Wholesale
                                                                                                       entertainment and
                                                                                  1%                   recreation.
                                                                                   Retail
   Leisure and
                                                                                    14%              • Other large sectors
   hospitality                                                                                         included construction
                                                                                                       (16 percent), retail (14
      28%
                                                                               Transportation and
                                                                                warehousing and        percent), and
                                                                                     utilities         professional and
                                                                                       1%              management (13
                                                                               Information
                                                                                   0%
                                                                                                       percent).
              Education and
                                      Professional and Finance/Insurance/
                 health
                                        management         Real Estate
                  12%
                                            13%               4%



   Source: California Employment Development Department, 2008 and SCAG




                                                                                                    Average Salaries
                                        City Profile Report 2009 – La Quinta
                                                         14
                           Average Annual Salary per Job
                                   2003 and 2006
Dollars
$35,000                                                         $33,092          • Average salaries per job
                               $32,060
                                                                                   in the city increased
$30,000                                                                            from $32,060 in 2003 to
                                                                                   $33,092 in 2006, a 3
$25,000                                                                            percent increase, which
                                                                                   was below the inflation
$20,000                                                                            rate of 13 percent
                                                                                   during the same period
$15,000
                                                                                   for Southern California.
$10,000

  $5,000

        $0
                                2003                             2006



       Source: California Employment Development Department, 2003 & 2006




                          Average Annual Salary by Sector
                                2006 (in thousands)

          Accommodation and Food Services
       Administrative and Support and Waste                                      • In 2006, the sector
   Agriculture, Forestry, Fishing and Hunting
         Arts, Entertainment, and Recreation                                       providing the highest
                                  Construction
                         Educational Services
                                                                                   salary per job in La
                       Finance and Insurance                                       Quinta was Real Estate
           Health Care and Social Assistance
                                   Information
                                                                                   and Rental and Leasing
   Management of companies and enterprises                                         ($73,212).
                                Manufacturing
                                       Mining
Other Services (except Public Administration)
                                                                                 • The Manufacturing
       Professional, Scientific, and Technical                                     sector provided the
                        Public Administration
          Real Estate and Rental and Leasing                                       lowest annual salary per
                                  Retail Trade                                     job ($14,448).
            Transportation and Warehousing
                                       Utilities
                             Wholesale Trade

                                                   0   10 20 30 40 50 60 70 80
                                                              Salary ($)


       Source: California Employment Development Department, ES-202, 2006




                                   Southern California Association of Governments
                                                         15
VI. Retail Sales

                                Real Retail Sales                                 • Real (inflation adjusted)
                              2000 - 2007 (in 2007 $)                               retail sales increased by
                                                                                    134 percent between
 Millions                                                                           2000 and 2007.
 $800                                                                     $736
                                                                   $689
 $700                                                      $650
                                                  $575
 $600

 $500                                     $438

 $400                           $369
            $315      $329

 $300

 $200

 $100

   $0
         2000        2001      2002       2003    2004    2005     2006   2007


    Source: California Board of Equalization, 2000-2007




                              Real Retail Sales per Person
                                2000 - 2007 (in 2007 $)                           • Between 2000 and
                                                                                    2006, real retail sales
                                                                                    per person for the city
Thousands                                                                           increased from $13,300
  $20                                                                               to $17,900, outpacing
  $18                                                                               the gains in the county.
  $16
                             La Quinta
  $14
  $12
  $10
                                Riverside County
   $8
   $6
   $4
   $2
   $0
    2000           2001      2002        2003    2004     2005     2006    2007


    Source: California Board of Equalization, 2000-2007 and SCAG



                                         City Profile Report 2009 – La Quinta
                                                          16
VII. Education

                            K-12 Student Enrollment                                 • Between 2000 and
                                  2000 - 2006                                         2004, total K-12 public
# of students                                                                         school enrollment for
                                                                                      schools within the city
9,000                                                                       8,198     increased by over 1,300
8,000                                                                                 (24 percent) to 6,988
                                                           6,988
7,000                              6,342
                                               6,791                                  students.
                                                                    6,213
6,000      5,615                                                                    • Between 2004 and
                       5,222
                                                                                      2005, total K-12 public
5,000
                                                                                      school enrollment
4,000                                                                                 declined by 11 percent,
3,000                                                                                 followed by a gain of 32
                                                                                      percent between 2005
2,000                                                                                 and 2006.
1,000                                                                               • For the 2000 to 2006
    0                                                                                 period, total K-12 public
    Fall 2000          2001        2002        2003        2004     2005    2006      school enrollment
                                                                                      increased by 46
                                                                                      percent.
      Source: National Center for Education Statistics, 2000-2006




                            K-6 Student Enrollment
                                                                                    • Total public elementary
                                  2000 - 2006
                                                                                      school enrollment
# of students                                                                         surged by 36 percent
 4,000                                                                      3,660
                                                                                      between 2001 and
                                                                                      2002, and increased
 3,500
                                                                                      gradually until 2004.
                                                3,223       3,277
                                    3,079
 3,000                                                                              • Between 2004 and
 2,500      2,379
                        2,260                                       2,353             2005, total public
                                                                                      elementary school
 2,000                                                                                enrollment then
 1,500
                                                                                      dropped by 28 percent
                                                                                      to 2,353, similar to
 1,000                                                                                2001 levels.
   500                                                                              • Public elementary
                                                                                      school enrollment
     0                                                                                rebounded by 56
     Fall 2000          2001        2002        2003        2004    2005    2006      percent between 2005
                                                                                      and 2006.
      Source: National Center for Education Statistics, 2000-2006




                                Southern California Association of Governments
                                                      17
                     Grades 7-9 Student Enrollment                                                   • After dropping
                              2000 - 2006                                                              noticeably by 360
# of students                                                                                          students from 2000
  2,500                                                                                                through 2001, total
                                                                                     2,145             public school enrollment
                                                                                                       for grades 7-9 increased
 2,000                                                                                                 slowly by 330 students
             1,610                                                        1,580                        to near-2000 levels by
                                              1,482       1,492
 1,500                            1,376                                                                2005.
                       1,250
                                                                                                     • Between 2005 and
 1,000                                                                                                 2006, enrollment grew
                                                                                                       36 percent.

   500


     0
         Fall 2000     2001       2002       2003         2004        2005           2006

     Source: National Center for Education Statistics, 2000-2006




                        Grades 10-12 Student Enrollment
                                  2000 - 2006                                                        • Between 2000 and
# of students                                                                                          2006, total public school
 2,500                                                                                       2,393     enrollment for grades
                                                                                  2,280
                                                  2,086
                                                                  2,219                                10-12 increased by 767,
                                     1,887                                                             or about 47 percent.
 2,000
                         1,712
             1,626

 1,500

 1,000

  500

     0
      Fall 2000         2001         2002         2003            2004            2005       2006


     Source: National Center for Education Statistics, 2000-2006




                                          City Profile Report 2009 – La Quinta
                                                           18
VIII. References


California Department of Finance, Demographic Research Unit

California Employment Development Department Labor Market Information Division

California State Board of Equalization

Construction Industry Research Board

Claritas, Inc.

Data Quick Information Systems

National Center for Education Statistics

U.S. Census Bureau




                   Southern California Association of Governments
                                         19
IX. Methodology
Explanation of City Relative to County

In the table on page 1 of this report, the reference of City “Relative to County” for absolute
numbers indicates the difference between the city number and the county number. For
example, the Median Age of City A being 30 and the Median Age of County B being 35
would show a relative difference of 5. For data that is a percentage, the relative difference
is based on the city as a percentage of the county total.

Population

The population for each jurisdiction was based on California Department of Finance data.
These are the official state population and housing estimates. The 2000 figure was based
on U.S. Census figures for April 1, 2000 while subsequent years represent the city’s
population as of January 1 of each year.

Graphs for population based on age and race were tabulated using Census 2000 data and
Claritas, Inc.

Households

The number of households for each jurisdiction was based on California Department of
Finance data. The 2000 figure was based on U.S. Census figures for April 1, 2000 while
subsequent years represent the city’s households as of January 1 of each year.

Households by size were calculated based on Claritas, Inc. data.

Housing

Residential permits issued were obtained using Construction Industry Research Board data,
which are collected by Counties from self-reporting of individual cities. The number of
permits issued is reflective of all types of residential permit activity, including, but not
limited to new units, replacement units due to demolition, and additions.

The median home price was calculated based on total home sales in the city, including
single family units and condominiums. The median price does not reflect the entire
universe of housing in the jurisdictions, only those that sold within the calendar year.

The data was compiled from Data Quick Information Systems.

Employment

Employment data is based on the California Employment Development Department (EDD)
county totals and is adjusted by SCAG. SCAG adjusts the data by adding self-employed to
the EDD wage and salary county totals. Due to EDD methodology, employment data is
based on the location of a company’s payroll and not necessarily the location of physical
offices.

                          City Profile Report 2009 – La Quinta
                                           20
Retail Sales

Retail sales data is obtained from the California Board of Equalization, which does not
publish individual point-of-sale data. All data is adjusted for inflation.

Education

Student enrollment data is based on public schools that are physically located within city
boundaries. Data is obtained from the National Center for Education Statistics.

Choice of Data Sources

The following factors were considered in choosing the data sources used for this report:
   • Available for all jurisdictions in the SCAG region
   • The most recognized source on the subject
   • Data sources are in the public domain
   • Data available on an annual basis

The same data sources are used for all jurisdictional profiles (except where noted) to
maintain overall reporting consistency. The jurisdiction is not constrained from using other
data sources for their planning activities.




The preparation of this report has been financed in part through grants from the Federal Highway
Administration and Federal Transit Administration, U.S. Department of Transportation, under the
Metropolitan Planning Program, Section 104(f) of Title 23, U.S. Code. The contents of this report do
not necessarily reflect the official views or policy of the U.S. Department of Transportation.
Additional assistance was provided by the California Department of Transportation.

                      Southern California Association of Governments
                                            21
X. Acknowledgements

SCAG Management

Hasan Ikhrata, Executive Director
Huasha Liu, Director, Planning Methods, Assessment & Compliance
Ping Chang, Deputy Director, Planning Methods, Assessment & Compliance
Rich Macias, Director, Regional & Comprehensive Planning
Sylvia Patsaouras, Deputy Director, Regional & Comprehensive Planning
Joann Africa, Acting Chief Counsel
Debbie Dillon, Director, Administrative Services & Human Resources
Wayne Moore, Chief Financial Officer
Sharon Neely, Director, Legislation
Brian Williams, Director, Government, Public & Regional Affairs

Project Managers

Ma’Ayn Johnson, Associate Regional Planner, Planning Methods, Assessment & Compliance
Javier Minjares, Senior Regional Planner, Planning Methods, Assessment & Compliance

Maps

Ping Wang, Senior GIS Analyst

Authors

Christine Fernandez, Assistant Regional Planner
Matt Horton, Regional Planner
Mike Jones, Associate Regional Planner
Ryan Kuo, Associate Regional Planner
Bernard Lee, Regional Planner
Rongsheng Luo, Regional Planner Specialist
Javier Minjares, Senior Regional Planner
Jessica Meaney, Associate Regional Planner
Alan Thompson, Senior Regional Planner
Kurt Walker, Regional Planner Specialist
Ming Yin, Associate Regional Planner

Reproduction

Pat Camacho, Office Services Specialist
Catherine Rachal, Office Services Specialist

Assistance from the following SCAG staff members is also recognized:

Joseph Carreras, Program Manager
Simon Choi, Senior Regional Planner Specialist
Hsi-hwa Hu, Transportation Modeler IV
Jacob Lieb, Manager
Frank Wen, Manager
Ying Zhou, Regional Planner Specialist


                             City Profile Report 2009 – La Quinta
                                              22
                    Notes:




Southern California Association of Governments
                      23

				
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