A Marketer's Guide To Online Communities by donovantatehe


Communities | Before
During & After
What Telligent does
Enterprise Collaboration and Social Software

Business Intelligence and Analytics

Small and Medium Business Solutions
• Telligent Snapshot

• Setting The Stage – The New Customer Profile

• Technology Is Driving Change

• Planning & Sustaining Online Communities
    The New Customer Profile
     Shift: > Programmer focused to “Biz Power User” focused

• Different skill sets emerging. Social computing is
  now part of the workflow and vernacular
• Needs to manage content on a global scale inside
  and outside the firewall
• Must understand how to digitally engage
• Needs to understand push and pull mechanisms
  (RSS vs. Newsletter)
• Offline and online Integration know-how is a must
• Is a media company – like it or not
• Dealer And Supplier Extranets
• Sales Enablement / Collaboration Portals
• Sponsored Blog And Media Networks
• Social Commerce / Shopping
• Idea Management
• After Market Communications And Post-Purchase Support
• Internal Communications (executive and PM blogs)
• Innovation and Idea Management
• Enhanced SharePoint Capabilities (Self-Service)
• Wiki (Information Publishing, Departmental Process)
• Knowledge Management Portals and Expertise Location
• Peer-to-Peer (P2P) review sites
• Forums, Groups and external collaboration
• Plan Your Community Around A Purpose

• Find The Influencers Or Brand Advocates

• Consider A Platform To Generate Media & Manage Your

• Inventory Your Social Media Assets (find your creators,
capture your digital assets, digitize and rejuvenate other
usable content)
• Prioritize Your Business Objectives And Pick Your Target

• Start Small And Build Incrementally

• Set Realistic Goals And Expectations

• Identify Your Partners ( IT,vendors,alliances,PR)

• Develop a Community Roadmap

• Develop a Marketing Plan To Drive Adoption & Participation
• Have A Plan To Drive the Conversation
• Develop a Measurement Approach
• Recruit A Community Manager & Blend w/Joiners, Participators
• Lay Out Long-term Goals (Future Topics,Content,Staff)
Thank you!
• Email: gdearing@telligent.com
• Blog: http://telligent.com/blogs
• Twitter:twitter.com/georgedearing

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