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					Non-commercial advertisements
      An IT Project by Bruno Buijtendorp
Inhoud
Investigation ............................................................................................................................................ 3
   The problem ........................................................................................................................................ 3
   Design brief ......................................................................................................................................... 3
   What I’m going to investigate ............................................................................................................. 3
   One-liners ............................................................................................................................................ 3
   Non-commercial advertising ............................................................................................................... 3
   Easy ways to save energy .................................................................................................................... 4
   Design specification............................................................................................................................. 4
Design ...................................................................................................................................................... 5
   Design 1 ............................................................................................................................................... 5
   Design 1 Review .................................................................................................................................. 5
   Design 2 ............................................................................................................................................... 6
   Design 2 Review .................................................................................................................................. 6
   Design 3 ............................................................................................................................................... 7
   Design 3 Review .................................................................................................................................. 7
   Conclusion ........................................................................................................................................... 8
Plan .......................................................................................................................................................... 9
   Review of plan ..................................................................................................................................... 9
Evaluation .............................................................................................................................................. 10
Bibliography........................................................................................................................................... 11
Investigation

The problem
Global warming is a big subject nowadays. Scientists believe that people are using too much energy
and because of that too much carbon dioxide is emitted into our atmosphere. This causes global
warming, which warms up our world and can cause hazards. Most of the people believe this theory,
but still they don’t stop with the excessive use of energy. This is why I have to make a non-
commercial advertisement, to make people aware of their own actions (ATL) and to help with the
improvement of our environment (Environment).



Design brief
To solve this problem I am going to make a (non-commercial) advertisement that is meant to make
people aware of their excessive energy usage and convince them to save energy. I will make this
advertisement with Microsoft Publisher, which is a desktop publishing application which gives me
more control of the page elements than Microsoft Word. My advertisement will feature a powerful
one-liner, meant to convince people that they should follow my advice.



What I’m going to investigate
I will investigate the following points:



       How to make a good one-liner
       Non-commercial advertising
       Easy ways to save energy
       Making posters
       Working with Microsoft Publisher


One-liners
A one-liner is a catchy phrase or a joke consisting of one sentence. I found some one-liners on
Wikipedia. The funniest one-liner that I saw was the response to “Winston, if we were married, I
would put poison in your coffee!" by Nancy Astor. Winston Churchill’s response was: "Nancy, if you
were my wife, I'd drink it."
        There isn’t really a method to make one-liners, you just need to know what they are and then
come up with one. My subject is global warming and because I am against global warming I would
like people to do the opposite of warming up the world. That is why I came up with the one-liner
“Keep it cool.” I am using “Keep it cool” instead of “Keep it cool!” because when I would use an
exclamation mark I wouldn’t really “keep it cool” myself.

Non-commercial advertising
Non-commercial advertisements are, as the name suggests, advertisements which are not meant to
make profit. These kinds of advertisements are mainly used by charity organizations to gain members
or to activate people to change their habits.
        The goal of my non-commercial advertisement indeed is to change people’s habits. I want to
make people aware of the environmental issues and let them adapt to our situation (global warming)
by saving energy. I should convince them that now is the time to prevent the possible effects of
global warming.

Easy ways to save energy
      Don’t let the crane flow while brushing your teeth
      Don’t shower too long
      Turn of the lights when they aren’t used
      Turn off appliances you aren’t using

Design specification
      The flyer needs to look catchy
      The flyer must be attractive, with big letters
      There must be an image on the flyer to give the message more strength
      The flyer must achieve my goal
Design

Design 1




Design 1 Review
This design does not look very catchy, it is a bit boring because the background is white and almost
all the text is just black. The letters are big enough, but the sentences are too close together and
might be confusing. I think the image is pretty good, but the text on it ruins it because it makes it
unserious. Overall I wouldn’t say that this is a very good design and it doesn’t really achieve my goal
because I don’t think people will take this flyer very serious.
Design 2




Design 2 Review
The second design looks very catchy because of the bakcground. The image is very strong because it
resembles pure nature, it resembles what is destroyed by global warming. The energy saving tips are
easily readable, but the title doesn’t look very good because it isn’t big enough and the black doesn’t
have enough contrast with the background. I think this flyer would be pretty good, it looks nice and it
is clear what the person can do to save energy. I’d say that this flyer is able to achieve my goal.
Design 3




Design 3 Review
I like the looks of this flyer, very clean and minimalistic. The title is easily readable and the subtitle
makes the purpose clear. It looks very catchy, but there isn’t enough information on it. Although
people get the message, they still won’t know how to save energy. Because of this they might not
save energy and that is why I feel like this flyer isn’t able to achieve my goal.

Conclusion
I chose the second design. It doesn’t look the nicest, but it tells the reader what to do and it servers
its purpose the best because it gives all the tips and the tips are easy to read. The background image
gives a very strong feeling and this should make people aware of the beauty of nature. This flyer is
able to achieve my goal the best and this is why I chose design number two. I’ll just make the title a
bit bigger and the subtitle a bit smaller to make the flyer look better.
Plan
What                                               When
Make a first draft of the flyer                    First lesson after I finished the designs
Improve my poster according to the designs         Second lesson -
and design specifications
Test my product                                    First lesson after I finished my product
Evaluate my product                                First lesson after I tested my product


Review of plan
I worked roughly according to my plan, although I didn’t really need to improve my poster according
to the design specifications because I already improved my design according to this. I tested my
product myself and I have shown it to some people the lesson after that I evaluated my product, just
as I had planned. In general my plan was pretty successful.
Evaluation
I had shown my product to a few people and they said it was moderately good. It doesn’t look very
polished, but it is still attractive because of the catching background. They said that the message
comes over very well and in the end that is my flyer’s goal. They said that the tips were good and
easy to follow, which is good because this increases the chance that people will actually follow my
tips.
        I think I worked pretty hard in class time, but I should have spent less time on the
investigation stage and more time on the other stages. I made three designs which I all found pretty
good and I took the time to make them, but I didn’t really have enough time to improve my essay in
the end. The next time I will manage my time more efficiently.
        I could improve my product by filling up the white spaces with green, like in the original
design. I could also make the green around the background blend more into the picture using
Photoshop to make it look better and I could add some more tips.
        I think my product can have a very beneficial impact on life, environment and society
because it makes people save energy, thus it reduces the effect of global warming. This will preserve
nature and make a better Earth for future generations (society), which have a better thanks to this.
Bibliography

"One-liner joke." Wikipedia, the free encyclopedia . Wikimedia. 10 Mar. 2009
  <http://en.wikipedia.org/wiki/One-liners>.

"Non-commercial advertising." Wikipedia, the free encyclopedia . Wikimedia. 10 Mar. 2009
  <http://en.wikipedia.org/wiki/Non-commercial_advertising>.

“Easy energy conservation ways.” Thedailygreen 10 Mar. 2009
<http://www.thedailygreen.com/green-homes/latest/7-energy-savers-460608>

http://thoughtsofadyingatheist.com/images/polarbear.jpg

http://www.crystalxp.net/galerie/img/img-wallpapers-macro-nature-wallpaper-panda25-11856.jpg

http://img.dailymail.co.uk/i/pix/2007/04_03/1arcticRTRS_468x598.jpg

				
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