Essential Guide to Fringe Publicity 2009

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					  EAE DISTRIBUTION
 Essential Guide to
  Fringe Publicity
       2009
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publicity distribution for fringe companies since 1987
               • Leaflets • Flyers • Posters • Brochures •

               E A E L t d , Edgefield Industrial Estate
                Loanhead, Midlothian, EH20 9TB

               Te le p hone +4 4 ( 0 )1 3 1 440 9444
                   Fa x +4 4 ( 0) 1 3 1 440 9666
                     E ma i l fringe@e a e . co . uk
                          ww w.e a e .c o .u k
                                                   CONTENTS
PAGE NO
  2: C O N T E N T S
        HOW TO USE THIS GUIDE

  3:    A B O U T EAE
               W H O A R E EAE?
               H O W W E O P E R AT E

  4:    PRINT DISTRIBUTION
            POSTERS
            LEAFLETS AND BROCHURES

  5:    P R I N T A R R I VA L D E A D L I N E S
        RECYCLING POLICY

  6:    DISTRIBUTION PACKAGES

  7:    ADDITIONAL SERVICES

  8:    HIGHLIGHT ON PREMIUM SERVICES

  10: H O W T O C O M P L E T E T H E B O O K I N G F O R M
      HOW TO A RRANGE PRINT DELIVERY TO US

  11: B O O K I N G F O R M

  12: P AY M E N T D E TA I L S

  13: H A N D T O H A N D T I M E S H E E T

  14: F R I N G E C H E C K L I ST

  15: T O P T E N D E S I G N T I P S

  16: P R I N T F O R M AT S


                 HOW TO USE THIS GUIDE
               Find out how EAE operates.
  STEP 1       Please read this guide carefully. Doing so will help us to help you get the best publicity for    P3 & P4
               your show(s).
               Make Careful note of EAE Deadlines. FACT: 50% of Fringe audiences are from Edinburgh
  STEP 2       and Lothian. The earlier we receive your print, the earlier we can start to target the local      P5
               audience.

               Choose an EAE Distribution Package.
  STEP 3       Don't hesitate to contact us if anything is unclear. We are here to help.                         P6
               Choose any Additional Services you require.
  STEP 4       In addition to your standard leaflet and poster distribution, we offer a range of supplementary   P7
               services to enhance your campaign.

  STEP 5       Run through the final checklist.                                                                  P14

               Book and pay for your EAE package. The earlier we receive your booking the better.
  STEP 6       To ensure an optimum service for each client, there is a limit on the number of campaigns         P9 - P13
               and the quantity of print we can accept.
                                                                2
                ABOUT EAE
     who are eae?
 EAE is the professional publicity distributor for the Edinburgh
 Fringe. Established in 1987, on behalf of the arts and entertainment
 industry in Edinburgh and Scotland, we have been providing a
 comprehensive print distribution service ever since. As we operate
 throughout the year, in Edinburgh and across Scotland, our
 experience, knowledge and advice about distribution and display is
 second to none. Our philosophy is similar to the founding spirit of the
 fringe - to inform, assist and enable.

 For 21 years we have been distributing the Fringe Programme and the Joint Festivals Daily
 Guide. In addition, we distribute for Fringe venues such as Assembly Rooms, Pleasance, Gilded
 Balloon and Traverse Theatre. EAE is also the official publicity distributor for the Edinburgh International
 Festival, the Edinburgh Film Festival, the Jazz Festival and the Edinburgh Military Tattoo.




     how we operate
 •    We cover the whole of the Edinburgh area, not just the city centre. Through
      EAE, you will access an extensive range of poster and leaflet sites, covering a
      wide area. During the festival we distribute daily, in the evening and at
      weekends, on foot, by van and by bike.

 •    Our network of sites includes arts venues, bars, pubs, bistros, restaurants,
      take-aways, shops, tourist attractions, transport sites, hotels, youth hostels
      etc.

 •    All material distributed by EAE is displayed by a member of our dedicated
      distribution team at established display sites.

 •    At each display site we cover any space available. Usually we display posters
      in prominent areas eg shop windows or doorways. If we are unable to, we display
      in changing rooms, staff rooms or on ceilings instead!

 •    We guarantee distribution and display of your print... but there's huge
      competition. We are unable to guarantee that your print will remain on display or
      that it will be successful in attracting audiences.

 •    EAE distribute inside premises not on the streets. WE DO NOT FLY POST any
      material. This is illegal and the police will prosecute.

 •    EAE do not display posters and flyers in national chain stores, large
      department stores, banks or building societies in the City Centre, Princes
      St. or George St.

 •    Please note, print of an adult nature may not be suitable for some of our
      display sites.

 •    During the Festival we cannot target print to individual types of venues.

Deadlines: Wk 0/1 - Print to EAE by 3 Jul Wk 2 - Print to EAE by 10 Jul Wk 3 - Print to EAE by 17 Jul
                                                        3
          PRINT DISTRIBUTION
    posters
•    The maximum size of poster we can distribute during the Festival is A2
     (420 x 594 mm or 16.5 x 23.25 in).

•    For poster distribution we have a large team of trained staff working on
     foot throughout the Edinburgh area.

•    We divide the city into geographical postering areas. During a typical
     shift, an EAE posterer will display around 150 assorted posters in an area. In
     addition, displays are tidied and updated.

•    During, and in the run up to the festival, most areas are visited daily.

•    We always use established display sites. All of our clients' posters are
     displayed inside pubs, restaurants, shops, laundrettes, wine bars, clubs etc.
     NB We do not fly post outdoors as this is illegal.

•    All poster distribution is carefully recorded on poster returns. All posters are stamped with an EAE
     stamp which has a code unique to each member of staff. This enables us to monitor the campaign and
     track all posters through the system.

•    To counter other companies who may interfere with our clients' material, we employ a Poster
     Coordinator who keeps displays as tidy as possible and helps combat the covering or removal of print.

•    We are unable to display posters in Fringe venues. Ensure you keep back some of your print for
     display in your host venue.



    leaflets and brochures
•    Leaflets, flyers and brochures are distributed by a team of full-time
     drivers who systematically cover the entire city placing your print into our
     customised display racks or designated display areas.

•    EAE have established hundreds of display sites throughout the city and
     are constantly expanding and updating the network. Sites range from
     restaurants, delicatessens, hotels and pubs to specific Fringe sites.

•    Most sites have our own EAE branded display racks which are instantly
     recognisable as information points. Our racks can display between 20 and 50
     different leaflet titles. Often the display area extends beyond these racks and
     there may be more than one rack in a venue.

•    We always have permission to display. Every site is serviced by an EAE
     member of staff, who displays the material, tidies the display rack(s) and removes out of date material.

•    We cannot distribute A4 (210 x 297mm or 8.25 x 11.75 in) leaflets during the Festival.

•    Brochures also benefit from our Brochure Bus service; extra deliveries to key sites from
     6 - 8pm Monday to Friday.

•    Unusual sizes/ formats of brochure may restrict the number of sites in which we can
     display your print.

                                                        4
   PRINT ARRIVAL DEADLINES

Problems arise from late arrival of print to EAE
      There is a 15% surcharge for late arrival


ANY DELAY IN THE DELIVERY OF PRINT TO EAE MAY
AFFECT THE TOTAL QUANTITY WE CAN DISTRIBUTE !!


             Please note these dates carefully

DELIVER TO EAE BY       DEADLINE FOR:

                        Budget and Standard packages with productions starting
                        Week 0 (before 9 Aug) or Week 1 (9 - 15 Aug) and productions
Friday 3 July
                        running for all 3 weeks.
                        All Deluxe and The Works packages.


                        Budget and Standard packages with productions starting
Friday 10 July          Week 2 (16 - 22 Aug).

                        Budget and Standard packages with productions starting
Friday 17 July          Week 3 (23 - 31 Aug).
                        This is also the deadline for instructions regarding your hand to
                        hand details.

            For your publicity campaign to achieve the best possible results
             and to allow us to start distribution in the run up to the Fringe
             we need your material at our warehouse by these dates.

   If you wish distribution to commence earlier than 3 weeks before the festival
                 please arrange for delivery before these deadlines.


                  PRINT RECYCLING
  After the festival our staff remove all out of date print for recycling. We recycle all
  leftover print. This is quite a task when you consider we distribute an average of 100,000
  posters, 1 million leaflets and 3/4 million brochures!

  We are unable to absorb these costs and so apply an additional Tidy Tax of £13.50 per
  booking.
                                                                            Thank you!

                                              5
                  DI ST R IBU TIO N                             P A C K A G E S (all prices include VAT)
               POSTER PACKAGES                                COMBO PACKAGES (POSTERS & LEAFLETS)                           LEAFLET/ BROCHURE PACKAGES
    COVERAGE   Distribution of posters in a mix               Distribution of posters & leaflets in a mix of busy sites     Distribution of leaflets/brochures in
               of busy sites around Edinburgh.                around Edinburgh.                                             a mix of busy sites around Edinburgh.

               POSTER                                         COMBO                                                         LEAFLET
               BUDGET                    *A3 SIZE **A2 SIZE   BUDGET (INCLUDES A3 OR A2 SIZE POSTERS)                       BUDGET
    MINIMUM
                                                              3000 LEAFLETS/ BROCHURES
               300 POSTERS                £210      £225      & 300 POSTERS                    £340                         3000 LEAFLETS/ BROCHURES £210

                                                              COMBO
               POSTER                                                                                                       LEAFLET
                                                              STANDARD (INCLUDES A3 OR A2 SIZE POSTERS)
    MODERATE   STANDARD                  *A3 SIZE **A2 SIZE                                                                 STANDARD
                                                              5000 LEAFLETS/ BROCHURES
               400 POSTERS                £280      £300      & 500 POSTERS                           £560                  4000 LEAFLETS/ BROCHURES £280
                                                              COMBO
                                                              DELUXE (INCLUDES A3 OR A2 SIZE POSTERS)                       LEAFLET
                                                                                                                                            (includes quantity for
                                                                                                                            DELUXE




6
                                                              7000 LEAFLETS/ BROCHURES                                                      Premium Services)
               POSTER                                                         (includes quantity for
                                                              & 700 POSTERS Premium Services)        £920                   6000 LEAFLETS/ BROCHURES £495
               DELUXE                    *A3 SIZE **A2 SIZE   INCLUDES A SLOT IN TWO PREMIUM SERVICES                       INCLUDES A SLOT IN ONE PREMIUM SERVICE
    GOOD
                                                              Initial Premium Service bookings on this package will         Initial Premium Service bookings on this package will
                                                              be placed into the Capital Culture and National               be placed into the Capital Culture service, however this
               600 POSTERS                £415      £445                                                                    is on a first come first served basis. In the event that
                                                              Galleries of Scotland services, however this is on a first
                                                              come first served basis. In the event that Capital Culture/   Capital Culture is fully booked, we reserve the right to
                                                              NGS are fully booked, we reserve the right to place your      place your print into any of our other Premium Services.
                                                              print into any of our other Premium Services.
                                                              COMBO                                                         LEAFLET
                                                              THE WORKS (INC A3 OR A2 SIZE POSTERS)                         THE WORKS        (includes quantity for
                                                                                                                                             Premium Services)
                                                              9000 LEAFLETS/ BROCHURES
               POSTER                                                        (includes quantity for                         8000 LEAFLETS/ BROCHURES £630
                                                              & 900 POSTERS Premium Services)       £1190                   INCLUDES A SLOT IN TWO PREMIUM SERVICES
               THE WORKS                 *A3 SIZE **A2 SIZE   INCLUDES A SLOT IN THREE PREMIUM SERVICES
    MAXIMUM                                                                                                                 Initial Premium Service bookings on this package will be
                                                              Initial Premium Service bookings on this package will
                                                              be placed into the Capital Culture, Capital Retail and        placed into the Capital Culture and National Galleries
               800 POSTERS                £550      £590      National Galleries of Scotland services, however this is      of Scotland services, however this is on a first come first
                                                              on a first come first served basis. In the event that         served basis. In the event that Capital Culture/NGS are
                                                              Capital Culture/Retail/NGS are fully booked, we reserve       fully booked, we reserve the right to place your print into
                                                              the right to place your print into any of our other Premium   any of our other Premium Services.
                                                              Services.

    *A3 SIZE POSTER = APPROXIMATELY 297 X 420MM OR 11.75 X 16.5 IN / **A2 SIZE POSTER = APPROXIMATELY 420 X 594MM OR 16.5 X 23.25 IN
                               AD DIT ION AL                                         S E R V I C E S (all prices include VAT)
    SERVICE              DETAILS                                                                                                                                    LEAFLETS             PRICE
                         Leaflet display in main arts/Fringe venues during August. These racks are serviced throughout the Fringe every 2 hours, 12
     CAPITAL
                         hours a day. Festival Theatre, Filmhouse, The Hub, Playhouse, Theatre Workshop, Queens Hall, Royal Lyceum, City Arts Centre,               NB only available as part of
     CULTURE
                         Cameo Cinema, Traverse, National Library of Scotland and Assembly Rooms.                                                                   Deluxe or Works packages.
     (PREMIUM SERVICE)
                         Plus Display racks in many other major fringe venues (venues tbc). Last year these were placed in the following:-
                         Pleasance Courtyard , Tattoo Office, Usher Hall, Pleasance Dome, Edinburgh International Book Festival and George Square Theatre
     HOT BOXES           A high profile service showcasing Fringe & Festival productions only. 100 bright red display units spread throughout the city, distinc-
     (PREMIUM SERVICE)   tively branded ‘Fringe & Festivals - What’s Hot’. Our Hot Boxes are designed to help you stand out from the crowd. They form an              6000              £150
                         entirely new display network which will be serviced daily for 5 weeks from 27th July. Available for 1/3 A4, A5 or A6 print only.
     CAPITAL             Capital Museums is a new service to reach visiting and resident families. The sites are:-
                         Museum of Childhood - Royal Mile, The Edinburgh Brass Rubbing Centre - Royal Mile, Museum of Edinburgh - Royal Mile,
     MUSEUMS                                                                                                                                                         1000              £125
     (PREMIUM SERVICE)
                         Newhaven Museum - Newhaven Harbour, The People’s Story - Royal Mile, South Queensferry Museum - South Queensferry, The
                         Writers Museum - Royal Mile, The Nelson Monument - Calton Hill
     CAPITAL             Leaflet display in the city's largest shopping centres during August.
                         Gyle Centre                St James Centre          Cameron Toll (tbc)                                                                       1000              £125
     RETAIL
                         Princes Mall               Ocean Terminal
     (PREMIUM SERVICE)
     CAPITAL             Leaflet display during August to target travellers arriving in Edinburgh for the Festival.
                         Ingliston Park & Ride          Hermiston Gait Park & Ride            3 Lothian Buses City Centre Travel Shops




7
     TRAVEL                                                                                                                                                          1000               £125
     (PREMIUM SERVICE)
                         Ferry Toll Park & Ride         Edinburgh Airport Taxi Office         Straiton Park & Ride

     AIRPORTS            Leaflet display in Edinburgh Airport, Prestwick Airport or Prestwick Airport Rail Terminal during August.
     (PREMIUM SERVICE)   Available for 1/3 A4, A5 or A6 print only. With over 9 million passengers per year, Edinburgh Airport is especially busy during the
                         Festival period and display in our exclusive racks is much in demand. Prestwick Airport is the growing hub for budget travel to Scotland    1000               £125
                         and operates a 50% discount on rail fares to Edinburgh.
    NATIONAL
    GALLERIES OF         Exclusive display in the National Galleries of Scotland - National Gallery Of Scotland, Royal Scottish Academy, The Dean
    SCOTLAND             Gallery and Scottish National Gallery Of Modern Art.                                                                                        1000               £125
    (PREMIUM SERVICE)
    WAVERLEY             Exclusive leaflet display inside the Main Travel Hall and Ticketing Centre of Waverley train station. 14 million passengers
    (PREMIUM SERVICE)    a year, visitors and commuters, use this important gateway to Edinburgh.                                                                    1000               £125
    LEADING HOTELS       Some of Edinburgh's busiest and best hotels. Prominent displays in reception or near the concierge desk.
    (PREMIUM SERVICE)
                                                                                                                                                                     1000                  £75
    ON THE MOVE          Travelodges and Little Chefs in and around Edinburgh. Busy sites with a high pick up demand.
                                                                                                                                                                     1000
    (PREMIUM SERVICE)
                                                                                                                                                                                           £75
                  If all your publicity material is coming directly from the printer to EAE, we can deliver an agreed quantity to your                              PLEASE INDICATE up to 10 boxes   £16
     VENUE                                                                                                                                                          QUANTITY ON
                  Fringe venue. NB a signature will be required upon delivery. Please specify details on your Booking Form (delivery address,
     DELIVERY     quantity, date and contact name at venue).                                                                                                        BOOKING FORM over 10 boxes       £21
                  EAE staff can hand out leaflets directly to your potential audience on the streets or outside venues.
                                                                                                                                                                    TAKEN FROM         £25
     HAND TO HAND EAE can devise your timetable if required. The minimum length for a Hand to Hand campaign is 1 hour (please complete separate form                                   PER HOUR
                                                                                                                                                                    EXISTING STOCK
                                                                                                                                                                                       PER STAFF MEMBER
                  on page 13).
      HIGHLIGHT ON PREMIUM SERVICES

                              • Prestwick Airport & Prestwick
                              Airport Rail Terminal
                              Prestwick Airport is the growing hub for budget travel to
                              Scotland and operates a 50% discount on rail fares to
                              Edinburgh.




• Waverley Station
Exclusive leaflet display inside the Main Travel Hall
& Ticketing Centre. 14 million passengers a year,
visitors and commuters, use this important gateway to
Edinburgh.




• Leading Hotels
Some of Edinburgh's busiest and best hotels. Prominent displays in reception or near
the concierge desk.



• National Galleries of Scotland
Exclusive display in the National Galleries of Scotland - National Gallery Of Scotland,
Royal Scottish Academy, The Dean Gallery and Scottish National Gallery Of Modern
Art.




• On The Move
Travelodges and Little Chefs in and around Edinburgh. Busy sites with a high pick up
demand.




                                            8
EAE PUBLICITY
DISTRIBUTION

FRINGE 2009




booking forms
   section
 (next 5 pages)
       9
      HOW TO COMPLETE THE BOOKING FORM
 1. Choose the package that fits your requirements.

 2. Do you require Premium display service(s)? If yes - add details to Booking Form on page 11.

 3. Do you require delivery to your venue? If yes - add delivery details to Booking Form on page 11.

 4. Do you require Hand to Hand distribution? If yes - also complete separate form on page 13.

 5. Complete payment details on page 12.

 6. Complete the Checklist on page 14.

 • A completed booking form must be received with each order. If you have more
   than one show, you must choose a separate package and complete a form for each one.
 • Please make a copy of your booking form(s) for your records. And don't forget your payment.
 • You can either post or fax your booking form(s).

      Post to:-                                Fax to:-
        EAE Ltd                                     +44 (0)131 440 9666.
        Edgefield Industrial Estate
        Loanhead
        Midlothian
        EH20 9TB
        Scotland
        UK



 HOW TO ARRANGE PRINT DELIVERY TO US
  •      Arrange to get your print to us by the deadlines shown below.

  •      Deliveries are received during office hours only (Mon - Fri, 9am - 5pm).

  •      We only confirm receipt of your print if specifically requested to do so.

  •      We will inform you if we have not received your print by the relevant
         deadline and you will be surcharged for late delivery.

  •      Please ensure for Health and Safety reasons that, when you are packing
         boxes, you ensure that each package weighs no more than 15kg (33lbs).

  •      If you are shipping your print from overseas, the British Government may
         charge you Import Tax and/or Value Added Tax (VAT) on the value of your
         shipment. EAE cannot cover these charges and are unable to accept
         the print if the tax is not paid prior to delivery. Please contact your
         shipping agent for up to date information. It is advisable to write on your packages:-
         "PRINTED PAPERS - NO COMMERCIAL VALUE".



Deadlines: Wk 0/1 - Print to EAE by 3 Jul Wk 2 - Print to EAE by 10 Jul Wk 3 - Print to EAE by 17 Jul


                                                       10
                     BOOKING FORM                                                - please complete in block capitals
Contact Name                                                                                          Telephone
                                                                                                      Number:
Organisation


Production Title                                                                                      Dates                                      Week            0   1   2    3
                                                                                                                                                 please circle week(s) of production

Fringe Venue Name                                                                                  Venue No. Venue Contact Tel.                     (if known)



Service                                                                                             Cost per unit                                      Qty Total Cost
POSTER DISTRIBUTION PACKAGES                                                                         A3 Size         A2 Size          ALL PRICES ON THIS FORM INCLUDE VAT
POSTER          BUDGET PACKAGE                                                                      £210            £225
POSTER          STANDARD PACKAGE                                                                    £280            £300
POSTER          DELUXE PACKAGE                                                                      £415            £445
POSTER          THE WORKS PACKAGE                                                                   £550            £590
                                                                                                               leaflet
LEAFLET DISTRIBUTION PACKAGES                                                                                  size
LEAFLET          BUDGET PACKAGE                                                                     £210        1/3 A4     A5   A6
LEAFLET          STANDARD PACKAGE                                                                   £280       1/3 A4      A5   A6
LEAFLET          DELUXE PACKAGE Includes a slot in one Premium Service                              £495       1/3 A4      A5   A6
LEAFLET          THE WORKS PACKAGE                                                                  £630       1/3 A4      A5   A6
Includes a slot in two Premium Services
                                                                                                              leaflet                  poster
COMBO DISTRIBUTION PACKAGES                                                                                   size                     size
COMBO BUDGET PACKAGE                                                                                £340      1/3 A4       A5   A6     A3     A2
COMBO STANDARD PACKAGE                                                                              £560      1/3 A4       A5   A6     A3      A2
COMBO DELUXE PACKAGE                                                                                £920      1/3 A4       A5   A6     A3      A2
Includes a slot in two Premium Services
COMBO THE WORKS PACKAGE                                                                             £1190     1/3 A4       A5   A6     A3      A2
Includes a slot in three Premium Services

ADDITIONAL SERVICES *
                                                        NB Deluxe and Works packages include some Premium Services. For services not included in your
                                                           package, please complete the section below and send additional leaflets/brochures as specified.
HOT BOXES*                           NB Please send an extra 6000 leaflets for this service.
                                                                                                    £150
For this service tick one of these leaflet sizes:- 1/3 A4         A5              A6
                                                                 NB Please send an extra 1000
CAPITAL MUSEUMS*                                                      leaflets for this service.    £125
                                                                 NB Please send an extra 1000
CAPITAL RETAIL*                                                       leaflets for this service.    £125
CAPITAL TRAVEL*                                                  NB Please send an extra 1000
                                                                      leaflets for this service.    £125
AIRPORTS EDINBURGH*                                              NB Please send an extra 1000
                                                                      leaflets for this service.
                                                                                                    £125
For this service tick one of these leaflet sizes:-   1/3 A4          A5              A6
AIRPORTS PRESTWICK*                                              NB Please send an extra 1000
                                                                      leaflets for this service.
                                                                                                    £125
For this service tick one of these leaflet sizes:- 1/3 A4            A5              A6
AIRPORTS PRESTWICK RAIL*                                         NB Please send an extra 1000

For this service tick one of these leaflet sizes:- 1/3 A4
                                                                      leaflets for this service.
                                                                                                    £125
                                                                     A5               A6
WAVERLEY Train Station*                                          NB Please send an extra 1000
                                                                      leaflets for this service.
For this service tick one of these leaflet sizes:- 1/3 A4
                                                                                                    £125
                                                                     A5              A6
NATIONAL GALLERIES OF SCOTLAND* NB Please send an extra 1000
                                     leaflets for this service.
                                                                                                    £125
For this service tick one of these leaflet sizes:-   1/3 A4          A5              A6
ON THE MOVE*                                                     NB Please send an extra 1000
                                                                      leaflets for this service.
                                                                                                    £75
For this service tick one of these leaflet sizes:-   1/3 A4         A5               A6
LEADING HOTELS*                                                  NB Please send an extra 1000
                                                                      leaflets for this service.
                                                                                                    £75
                          1/3 A4       A5        A6
For this service tick one of these leaflet sizes:-
VENUE DELIVERY (Delivery of print to your venue)                                                    £16 (up to 10 boxes)
Please specify details below (delivery address, quantity, date and contact name at venue).
                                                                                                    £21 (over 10 boxes)


HAND TO HAND                                                                                        £25 per hour per staff
Send separate Hand to Hand form (p.13) by 17th July                                                 member
TIDY TAX                                                                                            £13.50                                                   1           £13.50
                                                                                                                                               SUB TOTAL:
                                                               Surcharge is only applicable if your print will
LATE PRINT SURCHARGE                                                                                                                   (15% of Sub Total):
                                                               be arriving after the appropriate deadline

                                                                                                                                                 Total:
Make sure you have completed ALL sections of this form including Payment Details on the rear.
Post or Fax To EAE and send your payment. We cannot begin distribution until payment is received.
Don't forget the DEADLINES for print delivery.
                                                   11
  PAYMENT DETAILS - please complete in block capitals (inc email)
You can pay by cheque or direct transfer to our Bank Account. You can also pay by Visa, Mastercard, Switch, Maestro or Delta but we are unable to
accept American Express.

                                                             Contact Details
               ADDRESS                            TEL                  FAX                   EMAIL                          MOBILE


 Home/
 Office:



               ADDRESS                            TEL                  FAX                   EMAIL                          MOBILE

 Whilst in
 Edinburgh:
 (if known)




                                                                                             I have read and understood the EAE Essential Guide to
 Signature:
                                                                                             Fringe Publicity 2009


For credit card payments, please complete your details below and fax to +44(0)131 440 9666, or phone us
with your details on +44(0)131 440 9444.
   Please debit my MasterCard/ Visa/ Switch/ Maestro/ Delta (delete as appropriate)
                                                                                                  3-Digit Security Code

   Card Number                                                     Expiry Date                                 Issue No
                                                                                                              (if applicable)

   Cardholder's Name (name and initials as on card)
   Address
                                                                      Amount


                                                                      Signature


                                                                           Date


For cheque payments, please complete your details below:-

   I enclose a cheque (Sterling only) made payable to EAE, to the value of £

   Name
   Address
                                                                        Signature


                                                                        Date

To indicate a bank transfer payment, please complete your details below:-
   NB We charge £12 for Direct Transfers. Please add this charge to your total payment.

   Bank Details:          The Royal Bank of Scotland                                              Sort Code: 8 3 - 2 4 - 1 8
                          2 Bernard Street                                                        Account No: 0 0 2 6 2 6 1 6
                          Edinburgh
                          EH6 6PU


   Signature                                                           Date


              NB We cannot begin distribution until payment is received

                                                                      12
HAND TO HAND TIMESHEET - please complete in block capitals
                Please complete the details below and send or fax with completed Booking Form.
                This form may be sent separately, as long as it reaches us before 17 July.
                If your Hand to Hand form does not reach us by this DEADLINE, we will
                allocate a time slot(s) in order to accommodate your booking into our schedule.


COMPANY:
PRODUCTION:
CONTACT PHONE NO:
Total Hours Hand to Hand Booked:
LOCATION                                       START TIME       END TIME       NO OF HOURS




NOTES                                                                         TOTAL HOURS


NAME:

SIGNATURE:

DATE:
                                               13
                          FRINGE CHECKLIST

Please ensure that you have read and
understood our 'Essential Guide to Fringe
Publicity 2009' before completing the attached
Booking Form(s).

Please use the check list below:-




 Quantity Recommendations                                  Checked

 Print Deadlines                                           Checked

 Additional Premium Services (extra print required)        Checked
 Hand To Hand Distribution (extra form required)           Checked

 Payment Methods                                           Checked
 Have you made a copy of the booking form
 for your own records?                                        Yes
 Have you checked with your shipping agent to see
 if Import Tax/VAT is applicable on shipment?                 Yes           Not Applicable

 Have you retained enough print for your own venue?           Yes                         No
                                                                     Please specify
 Do you require EAE to deliver print to your venue?           Yes    quantity, date etc
                                                                     on booking form
                                                                                          No
 I understand that EAE do not offer a fly postering           Yes
 service (ie we do not poster outdoors).
 I understand that EAE will not begin distribution
 until payment is received.                                   Yes

 I understand that any delay in the delivery of print to
 EAE may affect the total quantity distributed and I          Yes
 will be subject to a 15% surcharge.




                        EAE Ltd Edgefield Industrial Estate
                         Loanhead Midlothian EH20 9TB
                   Tel +44 (0)131 440 9444 Fax +44 (0)131 440 9666
                      Email fringe@eae.co.uk www.eae.co.uk


                                                      14
                             TOP TEN DESIGN TIPS
1 Avoid the flop factor
Use a good weight of paper so your leaflet doesn't wilt in the display racks. Your print may be the first point
of contact with your audience and first impressions last.
1/3A4 or A5 leaflets are popular with the public as they are easily handled and retained, this is the best size
for display in standard racks.

2 Grab their attention
Use the top third of your leaflet for impact. This is the first part of your print to be seen in the display racks,
so make sure it grabs attention.
Stand out in the crowd - use colour and imagery effectively to differentiate your print.
Avoid cluttered images, although it may be tempting to feature everything in your print, a single image often
has more impact.

3 Talk to people with your print
Work out who you are talking to and relate the info to them. Why should they come? What's in it for them?
Too many words, not enough time - resist the temptation to fill every bit of space with information. You don't
have to tell them everything, just whet their appetite.
If possible ask a professional copywriter to help you. With their input you can say twice as much with half
the number of words. Always ask a third party to proof your artwork.

4 Make your print work even harder
Include an incentive to retain the leaflet so your audience brings it with them. As well as providing an extra
benefit, this is a simple way to monitor the effectiveness of your print and your distribution campaign.

5 Brief your designer
This may sound obvious but a clear, well defined design brief is essential. Ensure the design team know
what you want to achieve with your print and who you are trying to reach. Ensure legibility and clarity of
your message.

6 Talk to your printer
To avoid potential problems with handling, format and colour, ask for advice. For example, some colours rub
off when handled or packaged, some paper formats may not be appropriate for the job.

7 Buy now, don't pay later
Think ahead when planning your print quantities, this will avoid unnecessary print re-runs which cost more
in the long run. If you have different information for different leaflets,
check whether they they can be printed at the same time, again this will
save money.

8 Partnership buying
Another way to keep print costs down is to explore the potential of
partnership buying. By teaming up with another venue or performance
group who have similar time scales and quantities you can spread setup
and print costs.

9 Better safe than sorry
If possible see the job on the print press before production starts. One
final check will ensure accurate use of colour, layout, images etc.

10 Handle with care
A top tip from our warehouse team. Please advise your printer to
package and deliver your print in secure bundles and strong, standard-
sized boxes. This protects your print throughout the various stages of
transportation, warehousing and distribution.

                                                        15
                                 PRINT FORMATS
Big Byte is the officially recommended EAE print           Edinburgh Festival Rentals is EAE's officially
supplier.                                                  recommended Fringe & Festivals accommodation
                                                           supplier.
www.bigbyteproduction.com/fringe
                                                           www.edinburghfestivalrentals.com




The following information is taken from their
hugely informative website:

  which format should I go for?
   Format            Size                 Recommended Usage

                                          Hand to Hand leafleting.
   A6 leaflet        105 x 148.5 mm       Not great for EAE leaflet racks although usable in some services.

                                          Hand to Hand leafleting.
   1/3 A4 leaflet    99 x 210 mm          Ideal for all EAE leaflet racks.

                                          Hand to Hand leafleting.
   A5 leaflet        148.5 x 210 mm       Ideal for all EAE leaflet racks.

                                          Favoured by certain venues.
   A4 poster         210 x 297 mm         Larger sizes preferred for EAE poster sites.

                                          Most popular size. Less expensive to produce and distribute.
   A3 poster         297 x 420 mm         Ideal for EAE poster sites. Portrait format works best.

                                          Maximum size for EAE poster sites.
   A2 poster         420 x 594 mm         Larger poster than A3 but not always as easy to find available wall space.




Deadlines: Wk 0/1 - Print to EAE by 3 Jul Wk 2 - Print to EAE by 10 Jul Wk 3 - Print to EAE by 17 Jul


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