Insertion Order Search Engine Marketing Insertion Order by xds14834

VIEWS: 208 PAGES: 92

More Info
									                         Mississippi Tourism Association

                      2009-2010 RATE SCHEDULE
                     2010-2011 RATE SCHEDULE
          Individual Ad Programs
             Program of Work

          The Mississippi Tourism Association is proud to offer its 2010-2011 Program of
    Work for media placement. We are pleased to offer more than 65 quality media programs in
       which our members may participate. The publications and media firms selected for
     our Program of Work are reputable organizations, and many have enjoyed a long-term
           relationship with our membership. Although MTA cannot address every need
        of each individual member, it strives hard to negotiate quality pieces of media that
                         address the needs of the membership in general.

           Each organization that has been selected to participate in this year’s Program of
             Work has agreed to offer additional discounts on other ad sizes or issues, or at
           frequency rates if possible. Not every publication will be able to offer discounts in
        all areas due to the substantial discounts that are already offered through the existing
  program. However, all representatives have assured MTA that they stand ready and will be able
  to assist any MTA member with customized discounts or bonus programs. Should you desire a
specific ad not detailed in the Program of Work, please contact Donna Valentine at MTA, and she will
            be happy to assist you in negotiating rates with the publication representatives.



                        Insertion Order and Materials Instructions
                If you have specific program questions, either the staff of MTA or the
                 publication representatives will be happy to assist you. All insertion
                   orders should be sent to MTA to the attention of Donna Valentine.
                All materials should be sent directly to the production department as
     specified on each individual sales flier. Please note the instructions inside the black boxes
               and in the contact-information section of each page for specific details.
                 If you are placing through an agency and would like an agency fee
                       included please add that amount to your insertion order.


                           Donna Valentine, dvalentine@mstourism.com
                         137 Executive Drive, Suite A, Madison, MS 39110
                                      www.mstourism.com
                              601-605-825 phone / 601-605-1387 fax
                                 Mississippi Tourism Association

                              2010-2011 RATE SCHEDULE

                Individual Ad Programs

AAA Alabama Journey                                      Medical Meetings
AAA Going Places                                         Medical Meetings Extra E-Newsletter
AAA Southern Traveler/Travel Ideas                       Medical Meetings Online
AAA Texas Journey                                        Meetings South
Ad Ink Network                                           Memphis Downtowner Magazine
al.com                                                   Memphis Flyer
al.com Microsoft Media Network                           Memphis magazine
al.com Google, Yahoo and Bling Search Engine Marketing   Memphis Parent Magazine
al.com Southeast Network of Websites                     Midwest Living
AllSouth Networks                                        More
America’s Best Vacations Southeast Newspaper Insert      MS Press MTAN
American Profile - The Sesquincentennial Civil War       MS Press Services
                   Special Issue
                                                         Parents
Association Meetings
                                                         Preservation Civil RIGHTS Special
Association Meetings Extra E-Newsletter
                                                         Rejuvenate Meetings
Association Meetings Online
                                                         Religious Conference Manager
At Home Tennessee
                                                         Religious Conference Manager Extra E-Newsletter
Atlanta magazine
                                                         Religious Conference Manager Online
Better Homes and Gardens
                                                         Reunions Workbook
Budget Travel
                                                         Southern Inspirations Digital Magazine
Clipper Magazine
                                                         Southern Living
Coastal Living
                                                         Southern Living Online
Compass Family Travel Insert
                                                         SportsEvents
Connect Meetings
                                                         SportsEventsMagazine.com
ConventionSouth
                                                         Sports Travel Directory by Premier Tourism Marketing
ConventionSouth.com
                                                         Student Group Tour
Cooking Light
                                                         Student Travel Planning Guide by Premier Tourism Marketing
Corporate Meetings & Incentives
                                                         The History Channel Magazine
Corporate Meetings & Incentives Online
                                                         Today in Mississippi
Destinations
                                                         Traditional Home
Endless Vacation
                                                         Travel 50 & Beyond
Family Circle
                                                         TravelMeredith.com Featured Destinations
Group Away Magazine
                                                         TravelMeredith.com Travel Guide
Group Tour Magazine
                                                         Vacations
Group Travel Directory
                                                         2011 Discover America USA Travel Guide
Heritage, Culture & Cuisine Go Guide
Ladies’ Home Journal
Leisure Group Travel
Louisiana Life
                        2010-2011 MTA Program of Work Member

                AAA ALABAMA JOURNEY


                                AAA Alabama Journey is published for AAA members who live in Alabama. The
                                magazine aims to give readers a fresh perspective on their state and includes insight
                                on domestic and international destinations. Readers can plan once-in-a-lifetime trips,
                                annual family vacations or quick weekend getaways, often benefiting from special
                                AAA member discounts. AAA members travel more, spend more and stay longer
                                than nonmembers.




                   Program Cost
                          Non-                                         Did You Know?
        Size                               Agency Rate                  AAA Alabama Journey Reader Profile:
                       Agency Rate
                                                                       • Domestic trips in last 12 months: 78%
   1/2 Page 4C
                            $3,258
    Horizontal                                   If you are            • Married: 67%
                                            placing through an
   1/3 Page 4C                              agency and would           • Median Age: 50
                            $1,946          like an agency fee
      Square                               included please add         • Sex: 54% female
                                           that amount to your
   1/6 Page 4C                                insertion order.         • Average Household Income $71,500
                            $1,218
     Vertical
               Circulation: 182,591                                    Insertion Orders:
                  AAA members in Alabama                               Donna Valentine
                                                                       Phone: 601-605-1825
                                                                       Fax: 601-605-1387
        Space & Materials Deadlines                                    dvalentine@mstourism.com
      Issue       Space       Materials
                                                                       Publication Rep:
 Nov./Dec. 2010       Aug. 27, 2010        Sept. 3, 2010               Stu Barash
 Jan. /Feb. 2011      Oct. 27, 2010        Nov. 3, 2010                Phone: 504-616-4888
 Mar./Apr. 2011        Jan. 4, 2011         Jan. 8, 2011               stu@ajrmediagroup.com
 May/Jun. 2011        Feb. 23, 2011         Mar. 2, 2011
  Jul./Aug. 2011      Apr. 27, 2011         May 4, 2011
                                                                       Art/Production:
 Sept./Oct. 2011      Jun. 22, 2011        Jun. 29, 2011               Miriam Moritz
                                                                       moritz.miriam@aaa-calif.com
Mechanical Specifications Ad Sizes:
1/6 Page: 2.125” x 4.625”
1/3 Page: 4.5” x 4.625”
1/2 Page: 6.875” x 4.625”
                                                                         Insertion orders are sent to MTA.
Preferred Type of File:                                                  All materials are sent directly to
Press ready PDF                                                                  the publication.
                            2010-2011 MTA Program of Work Member

                             AAA GOING PLACES


                                  AAA Going Places is a bimonthly, lifestyle-focused magazine written for and
                                  distributed exclusively to AAA members, who are predisposed to travel, are highly
                                  educated and have more disposable income. They rely on feature articles about
                                  travel, healthy living and automotive issues when planning their leisure and vacation
                                  activities. Advertisers benefit from high readership among AAA members, free
                                  readership service, quality leads and increased revenues from travelers who drive
                                  more, stay longer and spend more.




                                                                         Did You Know?
                                                                          AAA Going Places Reader Profile:
                     Program Cost                                        • Mailed to all AAA members bimonthly
                           Non-
         Size                               Agency Rate                  • Editorial focuses on travel, engages our readers and
                        Agency Rate                                      gives ideas about traveling.

                                                                         • Our members are more likely to travel than
     1/3 Page               $7,304               If you are              nonmembers of AAA.
                                            placing through an
                                            agency and would             • Our members travel more often and spend more money
     1/6 Page               $4,821          like an agency fee
                                           included please add
                                                                         than the national average.
                                           that amount to your
                                              insertion order.
    1/12 Page               $3,214
                                                                         Insertion Orders:
                Circulation: 670,000                                     Donna Valentine
           AAA households in Georgia and Tennessee
                                                                         Phone: 601-605-1825
                                                                         Fax: 601-605-1387
       Space & Materials Deadlines                                       dvalentine@mstourism.com

     Issue      Space       Materials                                    Publication Rep:
 Nov./Dec. 2010       Sept.10, 2010        Sept. 15, 2010                Michael Eisman
 Jan./Feb. 2011       Nov. 10, 2010        Nov. 15, 2010                 Phone: 813-289-5931
                                                                         meisman@aaasouth.com
 Mar./Apr. 2011       Jan. 10, 2011        Jan. 15, 2011
 May/Jun. 2011        Mar. 10, 2011        Mar. 15, 2011                 Art/Production:
                                                                         Production Manager
 Jul./Aug. 2011       May 10, 2011         May 15, 2011                  ads@aaasouth.com
 Sept./Oct. 2011      Jul. 10, 2011        Jul. 15, 2011

Mechanical Specifications Ad Sizes:
1/3 Page: 4 5/8” x 4 5/8”
1/6 Page: 2 1/4” x 4 1/2”
1/12 Page: 2 1/4” x 2”
                                                                          Insertion orders are sent to MTA.
Preferred Type of File:                                                    All materials are sent directly to
Hi-resolution PDFs                                                                 the publication.
                       2010-2011 MTA Program of Work Member

       AAA SOUTHERN TRAVELER / TRAVEL IDEAS



                             AAA Magazine for Mississippi AAA members
                             With AAA Southern Traveler, advertisers can be confident their accounts and special
                             offers will reach 222,922 households interested in all the benefits travel has to offer.
                             Readers called AAA Travel agents, planned vacations, modified existing travel plans
                             and visitedadvertisers’ Web sites—all driven just by what they saw in our pages.




                                                                      Added Value:
                                                                      • Equal space bonus edit
                                                                      • Reduced rates
                                                                      • Equal space bonus edit
                  Program Cost                                        • Reader service
                                                                      • Online events listings
                         Non-
        Size                              Agency Rate                 • online brochure download
                      Agency Rate
   Full page          $6,603 net               If you are
                                          placing through an
   1/2 page           $3,637 net          agency and would
                                          like an agency fee          Did You Know?
                                         included please add          AAA Southern Traveler/ Travel Ideas
    1/4 page          $2,179 net         that amount to your
                                                                      Reader Profile:
                                            insertion order.

        Circulation: 222,922 MS, LA and AR                            • Bonus Edit
                                                                      • Reach the MS Drive Market and In State travelers
                                                                      • AAA Southern Traveler is
        Space & Materials Deadlines                                   staffed by people who appreciate Southern culture
       Issue      Space      Materials
 Jan./Feb. 2011     Oct. 24, 2010     Nov. 2, 2010
                                                                      Insertion Orders:
 Jul./Aug. 2011     Apr. 28, 2011     Apr. 30, 2011                   Donna Valentine
                                                                      Phone: 601-605-1825
                                                                      Fax: 601-605-1387
Online Media:                                                         dvalentine@mstourism.com
Online events listings
online download brochure                                              Publication Rep:
                                                                      Dan Tomkiewicz
Mechanical Specifications Ad Sizes:                                   Phone: 770-640-1681
Full Page: 7” x 9.625”                                                dtomkiewicz@earthlink.net
1/2 Horizontal: 7” x 4.75”
1/4 page: 3.25” x 4.875”                                              Art/Production:
                                                                      Ann Taylor
Preferred Type of File:                                               ATaylor@hamediagroup.com
Jpeg

                                                                        Insertion orders are sent to MTA.

                                                                        All materials are sent directly to
                                                                                the publication.
                          2010-2011 MTA Program of Work Member


                    AAA TEXAS JOURNEY

                                 AAA Texas Journey is published for AAA members who live in Texas. The magazine
                                 aims to give readers a fresh perspective on their state and includes insight on
                                 domestic and international destinations. Readers can plan once-in-a-lifetime trips,
                                 annual family vacations or quick weekend getaways, often benefiting from special
                                 AAA member discounts. AAA members travel more, spend more and stay longer
                                 than nonmembers. AAA Texas Journey’s reach is greater than that of Texas-targeted
                                 publications or the Texas circulation of leading Southern magazines.




                   Program Cost                                       Did You Know?
                                                                       AAA Texas Journey Reader Profile:
                   Travel Guide Section                               • 78% took a domestic trip in past 12 months.
                         Non-                                         • 65% married
        Size                                Agency Rate
                      Agency Rate                                     • 47 median age
    1/3 Page                                    If you are            • 52% female
                         $5,222            placing through an
   4C Square                               agency and would
                                           like an agency fee
                                                                      • Average household income $97,500
                                          included please add
4” 4C Vertical           $3,222           that amount to your
                                             insertion order.
                                                                      Insertion Orders:
               Circulation: 855,537                                   Donna Valentine
                AAA members living in Texas                           Phone: 601-605-1825
                                                                      Fax: 601-605-1387
                                                                      dvalentine@mstourism.com
      Space & Materials Deadlines
     Issue      Space      Materials                                  Publication Rep:
 Nov./Dec. 2010       Aug. 27, 2010         Sept. 3, 2010             Stu Barash
                                                                      Phone: 504-616-4888
 Jan./Feb. 2011       Oct. 27, 2010         Nov. 3, 2010
                                                                      stu@ajrmediagroup.com
 Mar./Apr. 2011        Jan. 4, 2011          Jan. 8, 2011
 May/Jun. 2011        Feb. 23, 2011          Mar. 2, 2011
                                                                      Art/Production:
  Jul./Aug. 2011      Apr. 27, 2011          May 4, 2011              Miriam Moritz
 Sept./Oct. 2011      Jun. 22, 2011         Jun. 29, 2011             moritz.miriam@aaa-calif.com


Mechanical Specifications Ad Sizes:
4 Inch Vertical Travel Guide: 2.125” x 4”
1/3 Page Square Travel Guide: 4.5” x 4”

Preferred Type of File:                                                  Insertion orders are sent to MTA.
Press ready PDF
                                                                         All materials are sent directly to
                                                                                 the publication.
                                 2010-2011 MTA Program of Work Member


                                      Ad Ink Network

                                      Our company sells local advertising into national magazines, and we have a Women’s
                                      Network that includes Good Housekeeping, Redbook and Woman’s Day. We’re in more
                                      than 100 U.S. markets, and the three monthly publications are ranked in the top 50 in the
                                      world (Advertising Age’s 2007 magazine rankings).



                                                                                        Did You Know?
                                                                                        Ad Ink Network Reader Profile:
                                                                                        • Reach 67% of all women, who make 90% of all
                                                                                        travel decisions.
                                                                                        • 56% of readers have attended college.
                            Program Cost                                                • 55% are employed.
                                         Non-                                           • 74% are home owners.
               Size                                          Agency Rate
                                      Agency Rate
             Atlanta                       $8,146                                       Mechanical
 Birmingham/Huntsville                     $6,963                 If you are
                                                                                        Specifications Ad Sizes:
              Dallas                       $5,818            placing through an         All ads are full page, 4C (if partners want to
                                                             agency and would
                                                                                        share an ad that’s fine as long as one creative
          Little Rock                      $4,713            like an agency fee
                                                            included please add         is sent):
            Memphis                        $4,497           that amount to your         Full Page, non-bleed: 7” x 9 1/2”
                                                               insertion order.
        New Orleans/                                                                    Full Page, bleed: 8 1/2” x 11 1/8”
                                           $5,242
        Baton Rouge
                                                                                        Media/Delivery Supported:
                             Circulation:                                               PDF/X1-a.
            Atlanta: 117,568, Birmingham/Huntsville: 96,953,
           Dallas: 78,033, Little Rock: 61,842, Memphis: 57,893
                    New Orleans/Baton Rouge: 69,405                                     Online Media:
                                                                                        www.adinkvillage.com
          Space & Materials Deadlines
        Issue       Space       Materials                                               Insertion Orders:
                                                                                        Donna Valentine
     October 2010                 Jul. 1, 2010             Jul. 15, 2010
                                                                                        Phone: 601-605-1825
    November 2010                Aug. 1, 2010             Aug. 15, 2010                 Fax: 601-605-1387
    December 2010                Sept. 1, 2010            Sept. 15, 2010                dvalentine@mstourism.com
     January 2011                Oct. 1, 2010              Oct. 15, 210                 Publication Rep:
     February 2011                Nov. 1, 2010            Nov. 15, 2010                 Randy Reagor
                                                                                        Phone: 904-393-7968
      March 2011                 Dec. 1, 2010             Dec. 15, 2010                 reagor@bellsouth.net
       April 2011                Jan. 1, 2011             Jan. 15, 2011
                                                                                        Art/Production:
        May 2011                 Feb. 1, 2011             Feb. 15, 2011                 Al Gee
       June 2011                 Mar. 1, 2011             Mar. 15, 2011                 Phone: 866-801-0800
                                                                                        agee@adinknetwork.com
        July 2011                 Apr. 1, 2011            Apr. 15, 2011
      August 2011                May 1, 2011              May 15, 2011                    Insertion orders are sent to MTA.
    September 2011               Jun. 1, 2011             Jun. 15, 2011
                                                                                           All materials are sent directly to
Added Value:
Will place you on www.adinkvillage.com and give you free ad space on selected markets              the publication
on a space-available basis.
                                 2010-2011 MTA Program of Work Member

                                                            al.com
                                                 Everything Alabama
                                        3 million of your Alabama Neighbors!

                                        Want to send more people to your website? Are you utilizing Internet marketing? We make it
                                        simple. 91% of marketers are using online advertising these days and when it comes to travel,
                                        79% of online travelers use the Internet to plan their trips! (USTA Travelers Use of the Internet,
                                        2009).

                                        al.com is the online home of the three major newspapers in the state, with content from other
                                        statewide publications. We have 3 million unique visitors each month on al.com and over
                                        55 million page views. Our audience is upscale ($80,300 media HH income) and educated.
                                        al.com can effectively reach any of your feeder markets in Alabama with your clickable
                                        message. Birmingham, Huntsville, Tuscaloosa, Mobile, Montgomery..we have visitors from
                                        EVERY county in the state. Let us create a customized campaign based on your budget.

                             Online Media
             Size
                                        Non-
                                                              Agency Rate
                                                                                   Media/Delivery Supported:
                                     Agency Rate                                   JPEG, PDF, FLA, SWF Files
  Reach Statewide $7,920/month
    in Alabama
  Reach Multiple
                    $5,066/month
                                                                   If you are
                                                              placing through an
                                                                                   Did You Know?
  Feeder Markets                                              agency and would
                                                              like an agency fee
                                                                                   al.com Visitor Profile:
                                                                                   • Audience average household Income: $80,300
 Reach One Metro                                             included please add
                    $3,630/month                             that amount to your   • Reach multiple feeder markets with ONE media buy.
 Area (e.g., B’ham)                                             insertion order.
                                                                                   • Reach travelers within 400 miles of your destination.
  Two Week Event                  $2,178/month                                     • Internet marketing is highly measurable - monthly reports
    Campaign                                                                       show ads delivered, click-throughs and other metrics.

    Customize your campaign based on any budget. Email for details.
    Reach Birmingham, Huntsville, Mobile, Tuscaloosa, Montgomery,
             Florence, Decatur, or anywhere in Alabama.
                                                                                   Insertion Orders:
                                                                                   Donna Valentine
        Audience: 3 Million Unique Visitors per month                              Phone: 601-605-1825
                                                                                   Fax: 601-605-1387
                                                                                   dvalentine@mstourism.com

              Space & Materials Deadlines                                          Publication Rep:
               Issue          Space    Materials                                   Ray Hydrick
                                                                                   Phone: 205-380-2458
                                                30 days                            rhydrick@al.com
                                                                 15 days prior
       You choose your start                     prior
          and end date.                         30 days
                                                                 15 days prior     Art/Production:
                                                 prior
                                                                                   Ray Hydrick
Added Value:                                                                       Phone: 205-380-2458
BONUS FOR MTA MEMBERS: Build your e-mail database with an al.com                   rhydrick@al.com
SWEEPSTAKES. You offer a prize to give away; we run 500,000 ads per month
promoting the giveaway. All e-mails collected are yours to use in future
promotions. Value: $6,500 per month. Visit www.al.com/contests for examples.


Mechanical Specifications Ad Sizes:                                                   Insertion orders are sent to MTA.
Multiple Internet banner sizes (728x90, 300x250,
160x400). Flash, JPEG ads.                                                             All materials are sent directly to
E-mail rhydrick@al.com for an ad spec sheet.
                                                                                               the publication.
                                2010-2011 MTA Program of Work Member

                                                             al.com
                       Microsoft Media Network Remessaging



                                         You spend a lot of time and money getting people to visit your website. With al.com’s
                                         Remessaging Program, you can follow your site visitors as they surf the Internet.
                                         If you have a minimum of 30,000 Unique Visitors on your website each month, you
                                         qualify for al.com’s remessaging program. We tag your website, track people who
                                         visit your site for 30 days, and then deliver your message to them as they surf
                                         the Internet.




                            Online Media
                                            Non-                  Agency
                Size
                                         Agency Rate               Rate
Multiple ad sizes included                                                           Media/Delivery Supported:
with each campaign:                                                 If you are       ai, jpg, pdf, eps -
728x90, 300x250, 160x400.              $3,722/month             placing through
                                                                 an agency and       complimentary ad creation
                                          (month for three
All campaign levels are                                           would like an
                                        months minimum to          agency fee
customized depending                                            included please

                                                                                     Did You Know?
                                       run ads on the Micro-   add that amount
on your marketing goals,                soft Media Network)    to your insertion
budget and targeting. Call                                             order.        al.com Microsoft Media Network Profile:
for a customized campaign.                                                           • Reach Travel Enthusiasts or Entertainment Junkies lo-
                                                                                     cated in your customized geographical area on the Internet.
  Circulation:    al.com and the Microsoft Media Network can reach
        approx. 75% of the Internet audience in your target area.
                                                                                     Insertion Orders:
                                                                                     Donna Valentine
              Space & Materials Deadlines                                            Phone: 601-605-1825
                                                                                     Fax: 601-605-1387
               Issue          Space    Materials                                     dvalentine@mstourism.com
        Start your campaign                    one                three
            at any time.                    month prior         weeks prior          Publication Rep:
                                                                                     Ray Hydrick
                                                                                     Phone: 205-380-2458
Online media:                                                                        rhydrick@al.com
Minimum site traffic to be able to participate in the remessaging program: 30,000
unique visitors per month.
                                                                                     Art/Production:
Process, we cookie visitors to your website and then deliver ads to them as they     Ray Hydrick
surf the Internet. People visit your website, then go on to weather.com (or Oprah.   Phone: 205-380-2458
com, or any of 250 websites in the country), and we deliver your message to them
                                                                                     rhydrick@al.com
on these other sites.


Mechanical Specifications Ad Sizes:
Standard Internet ads:
728x90 banner                                                                           Insertion orders are sent to MTA.
300x250 rectangle
160x400 skyscraper                                                                      All materials are sent directly to
Email or call for specs (rhydrick@al.com)                                                       the publication.
                               2010-2011 MTA Program of Work Member

                                                          al.com
                       Google, Yahoo and Bling Search Engine Marketing




                                          In March 2010, there were 151,000,000 searches on Google alone for the keyword
                                          “Travel”. Where do you appear on search engines? Search Engine Marketing is vital
                                          to your destination. When people search the Internet for things to see and do in your
                                          area, you have to be seen in order to compete. al.com’s turnkey SEM program can
                                          help you be seen on the first page of the three major search engines. Call today for a
                                          customized campaign based on your destination and budget.

                                                                                   Added Value:
                                                                                   MTA Members receive a BONUS ad in al.com’s Travel
                             Online Media                                          Deals page: (http://www.al.com/traveldeals).

                                       Non-
             Size                                           Agency Rate            Media/Delivery Supported:
                                    Agency Rate
                                                                                   all SEM ads are text based
 Reach 60 miles around
                                  $1,333/month
   your local area on
    search engines:               for 3 months                   If you are
                                                                                   Did You Know?
                                                            placing through an     al.com Microsoft Media Network Profile:
  Reach multiple feeder                                     agency and would
                                  $2,222/month              like an agency fee     • Be seen on the first page of Search Engine results.
   markets on search
        engines:                  for 3 months             included please add
                                                           that amount to your
                                                                                   • Choose up to 80 keywords that relate to your destination
                                                              insertion order.     • Tweak your campaign to include upcoming events
 Reach the SouthEast on           $3,889/month                                     or specials
    search engines:               for 3 months                                     • Montly campaign reports showing ads delivered, click
                                                                                   throughs and we can even include call tracking reports (ask
   Circulation:   90% of customers search online before doing busi-
                                                                                   for details)
   ness with you. You can reach as many people as you like through
                Search Engine Marketing with al.com.
                                                                                   Insertion Orders:
                                                                                   Donna Valentine
              Space & Materials Deadlines                                          Phone: 601-605-1825
               Issue          Space    Materials                                   Fax: 601-605-1387
                                                                                   dvalentine@mstourism.com
        Start your campaign                    two
                                                              one week prior
            at any time.                    weeks prior                            Publication Rep:
Online media:                                                                      Ray Hydrick
Your pay-per-click ads will be seen on major search engines such as Google,        Phone: 205-380-2458
Yahoo and Bing as people search for things to do in your area. Only pay when       rhydrick@al.com
people click and visit your site, choose up to 80 keywords/keyphrases that allow
your ad to appear on search engines.
                                                                                   Art/Production:
Mechanical Specifications Ad Sizes:                                                Ray Hydrick
We do all the work- create the ad, help choose, bid, buy                           Phone: 205-380-2458
and maintain all keywords, etc.                                                    rhydrick@al.com




                                                                                      Insertion orders are sent to MTA.

                                                                                       All materials are sent directly to
                                                                                               the publication.
                           2010-2011 MTA Program of Work Member

                                                  al.com
                                   Southeast Network of Websites




                                    Internet advertising is effective, efficient and highly measurable. al.com is your
                                    full service Internet company - from reaching al.com areas, to reaching a targeted
                                    Internet audience on the Microsoft Media Network to managing your Search Engine
                                    campaigns on Google, Yahhoo and Bing.




                                                                         Added Value:
                                                                         al.com’s Travel Deals section - your destination will be
Online media:                                                            included in al.com’s Travel Deals page
Behavioral Targeting allows you to reach only people interested          (http://www.al.com/traveldeals)
in your destination. Internet analysis are constantly building pro-
files of people surfing the Internet and placing them into catego-       Media/Delivery Supported:
ries. Categories such as “Travel Enthusiasts”, or “Country Music
                                                                         ai, jpg, pdf, eps - complimentary ad
Fans”, or “Entertainment Junkies”, or “Golfers”, etc. You can
                                                                         creation
target your ads to one or more of these groups of people on the
                                                                         Email or call for specs (rhydrick@al.com)
Internet and then narrow your reach down to any geo-targeted
area of your choosing – Choose to reach “Travel Enthusiasts”
located in Mississippi, for instance. Your ads will run on the
Microsoft Media Network of websites, which includes the top 250          Did You Know?
websites in the country. Sites such as Oprah.com, ESPN.com,              al.com Microsoft Media Network Profile:
Foxsports.com, Epicurious.com, USATOday.com, and others.                 • Reach travel enthusiasts, entertainment junkies, or coun-
                                                                         try music fans located in your desired geographical area
                                                                         through the Internet.


                                                                         Insertion Orders:
 Circulation:    You choose your level of reach. al.com’s partnership    Donna Valentine
      with the Microsoft Media Network reaches about 75% of the          Phone: 601-605-1825
  Internet audience. Reach people in any area of the country through
                                                                         Fax: 601-605-1387
                             this program.
                                                                         dvalentine@mstourism.com
          Space & Materials Deadlines                                    Publication Rep:
        Issue       Space       Materials                                Ray Hydrick
 Start your campaign                                                     Phone: 205-380-2458
                           one month prior      three weeks prior        rhydrick@al.com
     at any time.

Mechanical Specifications Ad Sizes:                                      Art/Production:
Customize your campaign:                                                 Ray Hydrick
Option A) Reach Mississippi and surrounding states or choose             Phone: 205-380-2458
10 cities that are your top feeder markets and target people             rhydrick@al.com
living in those areas add a behavioral target such as ‘travel
enthusiasts’ to this mix - min. investment: $3,400 / month for 3
months.
                                                                            Insertion orders are sent to MTA.

                                                                             All materials are sent directly to
                                                                                     the publication.
                          2010-2011 MTA Program of Work Member


                               AllSouth Networks

                                 AllSouth Networks is the only “new media” company focused solely on the South.
                                 We tell stories, through the medium of web video, highlighting the people, places
                                 and culture that make our region unique. Our goal is to provide our audience with
                                 the unique ability to access a wealth of engaging Southern-focused content online
                                 and on-demand. We create original, short, subject forward, documentary style
                                 films and serials in addition to aggregate professionally-produced clips, shows, and
                                 programming, from a variety of broadcast organizations and independent filmmakers
                                 to be published through our online portal.

                                                                       Added Value:
                                                                       3-Month Contract - 10% off
                                                                       6-Month Contract - 15% off
                                                                       12-month Contract - 20% off

                                                                       Weekly and special run campaigns available.

                      Online Media                                     Run of site and ad targeting (Channels, Film Detail, and
                                                                       specific content) available.
                               Non-
         Size                                  Agency Rate
                            Agency Rate
                                                                      Did You Know?
   In-Player Ad                                                       AllSouth Networks Reader Profile:
                           $555/month
    (125x125):                                                        • The South’s only “new media” company featuring online
                                                                      video and social networking features such as blogs, forums,
     Tower Ad                                                         and media galleries.
                           $444/month
    (160x600):                                                        • AllSouth Networks delivers dynamic and relevant content to
                                                    If you are        an engaged audience across a broad, technologically-savvy
                                               placing through an
Community Page                                                        demographic range (18-65) and, further, delivers engaged
                           $278/month          agency and would
                                                                      consumers to contextually relevant advertising, products, and
Banner (728x90):                               like an agency fee
                                              included please add     services.
                                              that amount to your
Pre-Roll   (ad inserted                          insertion order.     • Content is categorized into 8 distinct subject channels: Arts,
before beginning of a      $833/month                                 Business, Culture, Food, Music, People, Sports, and Travel.
featured video):                                                      • The AllSouth Networks community consists of viewers from

Post-Roll (ad insert-                                                 54 countries around the globe.
ed at end of a featured    389/month
video):                                                                Insertion Orders:
                                                                       Donna Valentine
        Space & Materials Deadlines                                    Phone: 601-605-1825
                                                                       Fax: 601-605-1387
     Issue       Space        Materials                                dvalentine@mstourism.com
Start your campaign                                                    Publication Rep:
                          2 weeks prior         1 week prior
    at any time.                                                       Jay Hale
                                                                       jhale@allsouthnetworks.tv


Preferred Type of File:                                                Art/Production:
JPEG, GIF                                                              Jake Laughlin


                                                                          Insertion orders are sent to MTA.

                                                                           All materials are sent directly to
                                                                                   the publication.
                       2010-2011 MTA Program of Work Member

                      AMERICA’S BEST VACATIONS
                    SOUTHEAST NEWSPAPER INSERT

                               Collinson Media offers MTA members an opportunity to focus solely on Mississippi’s
                               Southeast drive markets! Print combined with our new online ad network provides
                               superior Sunday newspaper marketing efforts to assure maximum ROI.


                              AUDIENCE:
                              • Predominantly female
                              • Median HHI $75K+
                              • Ages 35-54
                                                                      Added Value:
                              • Leisure travel within the past year   - Banner impressions on the Collinson ad network
                              • Geo-targeting to your key             - Online lead generation
                              origin states                           - Destination listing on our travel and toursim website,
                                                                      VacationPlanning.net
                                                                      - Reader response listing


                    Program Cost                                      Did You Know?
                               Non-                                   America’s Best Vacations Reader Profile:
         Size                                  Agency Rate            • Today’s consumer accesses information through a variety of
                            Agency Rate
                                                                      sources, with the Internet leading the way in key categories.
                                                                      • Combine the power of mass reach with laser targeting to
      1/4 Page               $7,335                                   send your message to a qualified audience.
                                                                      • PRIZM targeting and our online ad network mean
                  Circulation: 2,548,000                              circulation is cost effective and efficient — so you get results.
      (Online circ: 1,500,000; Print circ: 1,048,000                  • Measurable ROI through lead generation. Your leads are
                                                                      high quality and include both mailing and e-mail addresses.




                                                                      Insertion Orders:
                                                                      Donna Murray
         Space & Materials Deadlines                                  Phone: 601-605-1825
                                                                      Fax: 601-605-1387
      Issue       Space        Materials                              dmurray@mstourism.com
    Fall Insert,
  October 4, 2010
                       Aug. 6, 2010            Aug. 13, 2010          Publication Rep:
                                                                      Ryan Thomas
                                                                      RThomas@collinsonmedia.com
                                                                      Phone: 678-987-9966
                                                                      Art/Production:
Mechanical Specifications Ad Sizes:                                   lbrown@collinsonmedia.com
1/4 Page: 3.875”W x 4.5”H



Preferred Type of File:
300 dpi PDF, JPEG, or EPS

                                                                          Insertion orders are sent to MTA.

                                                                           All materials are sent directly to
                                                                                   the publication.
                                   2010-2011 MTA Program of Work Member

                  American Profile - The Sesquincentennial
                          Civil War Special Issue


                                             The Sesquincentennial Civil War special section is unique and targeted -reaching
                                             more than 6 million readers and will feature exciting and historic vacation destinations.
                                             Your destination will be showcased within this high-impact, pop-up insert that will
                                             speak to our readers planning the best vacation destinations.




                              Program Cost
                                              Non-                                       Mechanical
                Size                                             Agency Rate
                                           Agency Rate                                   Specifications Ad Sizes:
                                                                                         Full page: 8.375” x 9.75”
            Full page                        $41,723
                                                                                         1/2 horizontal: 8.375” x 4.875”
                                                                      If you are
        1/2 horizontal                       $27,120             placing through an      1/3 horizontal: 8.375” x 3.25”
                                                                 agency and would        1/6 page: 4.125” x 3.25”
        1/3 horizontal                       $26,077             like an agency fee
                                                                included please add      1/9 page: 2.708” x 3.25”
            1/6 page                         $8,344             that amount to your
                                                                   insertion order.
                                                                                         Media/Delivery Supported:
            1/9 page                         $5,563                                      PDF/X-1a
                    Circulation: 1,877,530
                                                                                         Insertion Orders:
           Space & Materials Deadlines                                                   Donna Valentine
         Issue       Space       Materials                                               Phone: 601-605-1825
 September 21, 2010                July 14, 2010               July 14, 2010
                                                                                         Fax: 601-605-1387
                                                                                         dvalentine@mstourism.com
                                                                                         Publication Rep:
Added Value:                                                                             David Wright
In-Book and Online: Quality leads will be generated by both apostage - paid reply        Phone: 678-507-0110 Ext 111
card and a reader-service website. Leads will be sent every two weeks via e-mail, and    DWright@navigate-media.com
traffic generated to your site will be measured and reported. Simply provide your logo
and 50 words of copy to take advantage of this turnkey, bonus online exposure.
                                                                                         Art/Production:
                                                                                         Kari Jaspersohn
Did You Know?                                                                            kjaspersohn@pubgroup.com

Ad Ink Network Reader Profile:
• American Profile readers spent over $17 billion dollars on domestic vacation in the
past year
• Nearly 9.5 million readers took 2+ domestic vacation trips
• 12.2 readers traveled with 2+ members of their household; 5.4 million traveled           Insertion orders are sent to MTA.
with 3+ and 3.4 million traveled with 4+
• Nearly 6.7 million readers went sightseeing on domestic vacation                         All materials are sent directly to
                                                                                                   the publication
                           2010-2011 MTA Program of Work Member


               ASSOCIATION MEETINGS

                                   Association Meetings is the only independent publication that focuses exclusively
                                   on association meetings and conventions. Readers rely on Association Meetings
                                   to deliver what no other publication in the market can provide – objective analysis
                                   of trends and issues affecting national and international association meetings and
                                   expositions.
                                                                         Added Value:
                                                                         Matching Advertorial - advertiser will receive matching
                                                                         advertorial when running a 1/2 P4C or larger unit in the Oc-
                                                                         tober 2010 Association Meetings Issue(Update on CVB’s).
                                                                         Supplier Directory Listing Online - advertiser will receive an
                                                                         online advertiser link for one year in our supplier direc-
                                                                         tory on www.meetingsnet.com (Value $1,200). Deal Finder
                                                                         Online - advertiser may post may post a deal to the “Deal
                                                                         Finder” section (Value $1,200). Database Names - adver-
                                                                         tiser will receive 2%* of their total net spending in direct mail
                                                                         names (Value $250 per thousand names, note - names do
                       Program Cost                                      not include RCMA members). Advertiser will receive one
                                                                         supplier directory listing online and one deal finder posting
                                Non-                                     regardless of MeetingsNet websites purchased. Advertiser
           Size                                   Agency Rate
                             Agency Rate                                 to supply content for added value items.

 Full Page 4-Color              $5,265
                                                                         Did You Know?
                                                       If you are
                                                  placing through an
 1/2 Page 4-Color               $3,952            agency and would
                                                                         Association Meetings Reader Profile:
                                                  like an agency fee
 1/4 Page 4-Color               $2,843           included please add
                                                                         • Association Meetings is the only independent publica-
                                                 that amount to your
                                                                         tion that focuses exclusively on association meetings and
 1/6 Page 4-Color               $2,470              insertion order.
                                                                         conventions.
                   Circulation: 19,302                                   • Readers rely on Association Meetings to deliver what
                                                                         no other publication in the market can provide – objective
                                                                         analysis of trends and issues affecting national and interna-
         Space & Materials Deadlines                                     tional association meetings and expositions.

      Issue       Space        Materials                                 • All of Association Meetings’ subscribers are 100% BPA-
                                                                         qualified as having responsibility for planning meetings and
    October 2010          Sept. 14, 2010         Sept. 20, 2010          conventions for the association market.
   December 2010           Nov. 11, 2010          Nov. 17, 2010
    February 2011          Jan. 8, 2010           Jan. 14, 2010
                                                                         Insertion Orders:
                                                                         Donna Valentine
      April 2011           Mar. 12, 2011          Mar. 18, 2011          Phone: 601-605-1825
      June 2011            May 13, 2011           May 19, 2011           Fax: 601-605-1387
     August 2011           Jul. 14, 2011          Jul. 20, 2011          dvalentine@mstourism.com
                                                                         Publication Rep:
                                                                         David Wright
Mechanical Specifications Ad Sizes:
                                                                         Phone: 678-507-0110 Ext. 111
TRIM SIZE: 7-3/4” x 10-3/4”
                                                                         Dwright@Navigate-Media.com
SIZE WIDTH x DEPTH
Page (bleed): 8-1/8” x 11”                                               Art/Production:
Page (nonbleed): 7-3/8” x 10-1/4”                                        Stephen Lambert
1/2 pg horizontal: 7-3/8” x 4-7/8”                                       Phone: 913-967-7214
1/2 pg vertical (island): 4-7/8” x 7-1/2”
1/4 pg: 3-5/8” x 4-7/8”
1/6 pg vertical: 2-1/8” x 4-3/4”
                                                                             Insertion orders are sent to MTA.
Preferred Type of File:
PDF and PDF/X1-A                                                              All materials are sent directly to
                                                                                      the publication.
                                2010-2011 MTA Program of Work Member

                 ASSOCIATION MEETINGS
                                         EXTRA E-NEWSLETTER


                                          Delivered to Association Meetings subscribers on the first Thursday of every month,
                                          Association Meetings Extra includes an analysis of trends and issues relevant to the
                                          association meetings professional, solutions to planning problems, helpful information
                                          on sites and venues, tip of the month and more. Get your message in front of more
                                          than 13,500* association meeting planning decision makers every month.

                                                                                Added Value:
                                                                                Supplier Directory Listing Online - advertiser will receive an
                                                                                online advertiser link for one year in our supplier directory
                                                                                on www.meetingsnet.com (Value $1,200). Deal Finder
                                                                                Online - advertiser may post may post a deal to the “Deal
                                                                                Finder” section (Value $1,200). Database Names - adver-
                                                                                tiser will receive 2%* of their total net spending in direct mail
                                                                                names (Value $250 per thousand names, note - names do
                           Program Cost                                         not include RCMA members). Advertiser will receive one
                                                                                supplier directory listing online and one deal finder posting
                                                      Non-                      regardless of MeetingsNet websites purchased. Advertiser
                                                               Agency           to supply content for added value items.
                      Size                           Agency
                                                                Rate
                                                      Rate
 Top Center: 180 x 150 pixel button plus 50 words
                                                     $2,290
                                                                               Did You Know?
     of text with headline and linking text url                                Association Meetings Extra E-Newsletter
                                                                               Reader Profile:
  Second Center: 180 x 150 pixel button plus 50                                • 90% of the AM Extra E-Newsletter readers are part of
  words of text with headline and linking text url
                                                     $1,601      If you are
                                                                   placing     associations - trade association society, professional as-
                                                                through an     sociation/society, union, foundation, education, research,
   Third Center: 180 x 150 pixel button plus 50                 agency and     fraternal, ethnic, veterans, government, civic group, social,
                                                      $917       would like
  words of text with headline and linking text url
                                                                an agency
                                                                               hobby, sports, religious.
                                                               fee included    • 10% of the AM Extra E-Newsletter readers are meeting/
  Fourth Center: 180 x 150 pixel button plus 50                 please add     covention/conference planning companies (independent
  words of text with headline and linking text url
                                                      $869     that amount     meeting planner, trade show manager or organizer, associa-
                                                                   to your     tion management company, travel agency
   Top Right: 120 x 240 pixel half tower plus 25                 insertion

  words of text with headline and linking text url
                                                     $1,979         order.
                                                                                Insertion Orders:
 Second Right: 120 x 240 pixel half tower plus 25                               Donna Valentine
                                                     $1,601
  words of text with headline and linking text url                              Phone: 601-605-1825
               RATES ARE NET AND ARE PER MONTH                                  Fax: 601-605-1387
 Buy multiple issues and save: 3 months 10% off; 6 months 15% off;              dvalentine@mstourism.com
                9 months 20% off; 12 months 25% off
                                                                                Publication Rep:
Mechanical Specifications Ad Sizes:                                             David Wright
Image Dimensions and file sizes: 180x150 button, 15-20k; 120x240                Phone: 678-507-0110 Ext. 111
half tower, 25K. Frames and Looping: Max Frames = 4, Looping =                  Dwright@Navigate-Media.com
3 times. 50 words with buttons; 25 words with half-towers. 3rd Party
Ad Serving: Most 3rd Party Ad tags accepted. 3rd Party Ad tags for              Art/Production:
e-newsletters must be standard IMG SRC and HREF tags only. All                  Stephen Lambert
3PAS must be accompanied by anti-caching documentation.                         Phone: 913-967-7214
                                                                                stephen.lambert@penton.com
Online media:
Materials due 2 business days prior to e-newsletter blast                           Insertion orders are sent to MTA.
Preferred Type of File:                                                              All materials are sent directly to
GIF, Animated GIF or JPEG files only
                                                                                             the publication.
                              2010-2011 MTA Program of Work Member

                 ASSOCIATION MEETINGS
                                                          ONLINE

                                     The newly redesigned Association Meetings section of MeetingsNet.com provides
                                     information and advice on planning association meetings and expositions.
                                     • Latest industry news
                                     • Exclusive online editorial
                                     • Recommended articles
                                     • Searchable archives and more— 100% dedicated to the association meetings
                                     market. Sponsorships on high visibility positions ensure that your online ads capture
                                     the attention of association meeting planning executives you need to reach. Increase
                                     awareness of your destination or service, drive traffic to your Web site, and build your
                                     customer base with MeetingsNet.com online opportunities.

                                                                              Added Value:
                                                                              Supplier Directory Listing Online - advertiser will receive an
                                                                              online advertiser link for one year in our supplier directory
                                                                              on www.meetingsnet.com (Value $1,200). Deal Finder
                                                                              Online - advertiser may post may post a deal to the “Deal
                                                                              Finder” section (Value $1,200). Database Names - adver-
                         Program Cost                                         tiser will receive 2%* of their total net spending in direct
                                                                              mail names (Value $250 per thousand names, note - names
                                              Non-              Agency        do not include RCMA members). Advertiser will receive one
                  Size                                                        supplier directory listing online and one deal finder posting
                                           Agency Rate           Rate         regardless of MeetingsNet websites purchased. Advertiser
   Lower Large Button                                            If you are   to supply content for added value items.
                                                $628               placing
        300 x 250                                               through an
                                                                agency and     Did You Know?
 Right Side Large Button                                         would like
                                                                               Association Meetings Online
                                                $879            an agency
                                                                               Reader Profile:
        300 x 250                                              fee included
                                                                please add     • Association Meetings is the only independent
                                                               that amount
        Top Left Button                                                        publication that focuses exclusively on association
                                                $968               to your
                                                                               meetings and conventions.
           180x150                                               insertion
                                                                    order.      • Readers rely on Association Meetings to deliver what
                                                                               no other publication in the market can provide – objective
                                                                               analysis of trends and issues affecting national and inter-
                                                                               national association meetings and expositions.
Mechanical Specifications Ad Sizes:                                            Insertion Orders:
Image Dimensions and file sizes: 728x90, 300x250, 300x60,
                                                                               Donna Valentine
180x150, 35K; Frames and Looping: Max Frames = 4, Looping =
                                                                               Phone: 601-605-1825
3X 3rd Party Ad Serving: Most 3rd Party Ad tags including DART,
                                                                               Fax: 601-605-1387
Atlas, Bluestreak, and Mediafarm accepted. All 3PAS must be
                                                                               dvalentine@mstourism.com
accompanied by anti-caching documentation. ALL Rich Media must
be accompanied by a standard GIF for use as fall back for non-rich
media enabled browsers. Standard turnaround time for Banners is                Publication Rep:
2 business days for non-Rich Media and 5 business days for Rich                David Wright
Media. ALL Rich Media must include a target=blank command that                 Phone: 678-507-0110 Ext. 111
will launch a new browser.                                                     Dwright@Navigate-Media.com
                                                                               Art/Production:
                                                                               E-mail materials to:
Online media:                                                                  Elizabeth Brown
2010-2011 Space & Materials Deadlines:
Standard turnaround time for Banners is 2 business days for non-Rich Media     elizabeth.brown2@penton.com
and 5 business days for Rich Media

                                                                                 Insertion orders are sent to MTA.
Preferred Type of File:
GIF, Animated GIF, JPEG, Flash, HTML                                              All materials are sent directly to
                                                                                          the publication.
                                 2010-2011 MTA Program of Work Member

                             AT HOME TENNESSEE

                                         At Home Tennessee magazine is the only statewide lifestyle publication. Our magazine
                                         publishes monthly and market to an upscale female audience. With our circulation
                                         and distribution on the rise, our total readership is over 107,000. Our magazine is sold
                                         on newstands across Tennessee as well as in select areas of Kentucky, Mississippi,
                                         Arkansas, Virginia, Alabama and Georgia. You can also find our magazine at many gift
                                         shops, boutiques, doctor’s offices, hotels and B & B’s throughout the state.
                                         Let At Home Tennessee magazine help
                                         market your business and products to Mechanical
                                         reach new and existing customers.           Specifications Ad Sizes:
                                         Make your advertising dollars count
                                         by reaching your target audience
                                                                                     FP: 7.375” x 9.875”
                                         with confidence. At Home Tennessee          2/3: 4.832” x 9.875”
                                         magazine features everything for you, 1/2V: 4.832” x 7.285”
                                         your lifestyle and your home.               1/2H: 7.735” x 4.812”
                                                                                            1/3V: 2.29” x 9.875”
                                                                                            1/3SQ: 4.832” x 4.812”
                          Program Cost                                                      1/6H: 4.832” x 2.275”
                                      Non-                                                  1/6V: 2.29” x 4.812”
             Size                    Agency             Agency Rate                         MP: 2.29” x 4.812”
                                      Rate
  Full Page 4C                      $2,200
                                                                                            Media/Delivery Supported:
                                                                                            CD-ROM and e-mail. Digital files must be CMYK.
  2/3 Page 4C                       $1,800                   If you are                     Acceptable file types are: EPS, TIFF, JPEG or PDF.
                                                        placing through an                  Must be 300 dpi. All fonts must be included. At Home
  1/2 Page 4C                       $1,400              agency and would                    Tennessee uses Quark 6.5, Photoshop and
                                                        like an agency fee
                                                                                            Illustrator on a Mac.
  1/3 Page 4C                       $1,050             included please add

                                                                                            Did You Know?
                                                       that amount to your
  1/6 Page 4C                        $650                 insertion order.

 Market Place 4C                     $320                                                   At Home Tennessee Reader Profile:
                                                                                            The At Home Tennessee Web site is consistently
     Circulation: 37,000 - 50,000 depending on the time of year                             visible and acts as a calling card for the publication. It has
                                                                                            increased our readership base by reaching not only our
          Space & Materials Deadlines                                                       subscribers, but any and everyone across the country.

         Issue      Space       Materials                                                   Insertion Orders:
      October 2009              Sept. 10, 2009           Sept. 15, 2009                     Donna Valentine
                                                                                            Phone: 601-605-1825
    November 2009                Oct. 10, 2009            Oct. 15, 2009                     Fax: 601-605-1387
    December 2009                Nov. 10, 2009            Nov. 15, 2009                     dvalentine@mstourism.com
      January 2010               Dec. 10, 2009            Dec. 15, 2009
     February 2010               Jan. 10, 2010            Jan. 15, 2010
                                                                                            Publication Rep:
                                                                                            Melissa Hosp
       March 2010                Feb. 10, 2010            Feb. 15, 2010
                                                                                            Phone: 901-218-2989
        April 2010               Mar. 10, 2010            Mar. 15, 2010                     mhosp@athometn.com
        May 2010                 Apr. 10, 2010            Apr. 15, 2010
       June 2010                 May 10, 2010             May 15, 2010
                                                                                            Art/Production:
                                                                                            Nikki Aviotti
        July 2010                Jun. 10, 2010            Jun. 15, 2010
                                                                                            naviotti@athometn.com
      August 2010                Jul. 10, 2010            Jul. 15, 2010
    September 2010               Aug. 10, 2010            Aug. 15, 2010

Added Value:                                                                                   Insertion orders are sent to MTA.
When you purchase 6 insertions larger than 1/6 page, you will receive 2
complimentary Market Place ads in the magazine and online. When you purchase 3                  All materials are sent directly to
insertions larger than 1/6 page, you will receive 1 complimentary Market Place ad in the
magazine and online. We now have a digital magazine with hotlinks to advertisers website.
                                                                                                        the publication.
                          2010-2011 MTA Program of Work Member


                     ATLANTA MAGAZINE
                                 Atlanta Magazine has been
                                 the city’s leading lifestyle
                                 magazune for 49 years! Atlanta
                                 Magazine provides authoritative
                                 information on the best style and                  Online Media Cost
                                 retail, dining, real estate, travel
                                                                                                     Member             Advertiser
                                 and financial trends. We also                    Size
                                                                                                      Rate                Rate
                                 provide insightful coverage of
                                 personalities, polotics, arts and         Directory Link
                                                                                                        $111
                                 culture and the best investigative      (print advertiser)
                                                                                                                            If you are
                                 journalism in the city. Our               Directory Link                               placing through
                                                                                                                         an agency and
                                 readers make a difference.                  (non-print                 $278                   would
                                                                            advertiser)                                  like an agency
                                                                                                                          fee included
                                                                            “Featured                                   please add that
                                                                                                        $389
                                                                         Destination” Spot                              amount to your
                     Program Cost                                                                                       insertion order.
                                                                             Custom
                              Non-                                                                    $4,111
         Size                                    Agency Rate             Feature Channel
                           Agency Rate                                                   All rates are monthly rates.
Full Page 4-Color             $6,506                 If you are
                                                placing through an
 1/2 Page Horizontal                            agency and would
                              $3,278
                                                                       Did You Know?
                                                like an agency fee
       4-Color                                 included please add
                                               that amount to your
 1/4 Page 4-Color             $1,644              insertion order.     Atlanta magazine Reader Profile:
                Circulation: 65,522                                    • Total Monthly Readership 437,800
             Source: Publisher’s statement June 2009                   • Male/Female Subscribers 27%/73%
                                                                       • Average Subscriber Age 48.8
                                                                       • Average number of trips taken in the last 12 months 5.7

         Space & Materials Deadlines
          Issue         Space    Materials                             Insertion Orders:
           October                Aug. 5, 2010         Aug. 8, 2010
                                                                       Donna Valentine
                                                                       Phone: 601-605-1825
          November               Sept. 5, 2010      Sept. 9, 2010      Fax: 601-605-1387
          December                Oct. 3, 2010         Oct. 8, 2010
                                                                       dvalentine@mstourism.com
           January               Nov. 12, 2010     Nov. 17, 2010       Publication Rep:
                                                                       Cindy Longshore
             May                  Mar. 5, 2011     Mar. 10, 2010
                                                                       cdlmedia@earthlink.net
            June                  Apr. 6, 2011         Apr. 9, 2011
                                                                       Art/Production:
                                                                       Kevin Benefield
Media/Delivery Supported: High Resolution                              Kenenfield@atlanta.emmis.com
PDF, Embed all images & fonts


Mechanical
Specifications Ad Sizes:
Full Page: 7.25” x 9.75”                                                  Insertion orders are sent to MTA.
Half Page Horizontal: 7” x 4.625”
                                                                          All materials are sent directly to
Quarter Page: 3.375” x 4.5”
                                                                                  the publication.
                                  2010-2011 MTA Program of Work Member


       BETTER HOMES AND GARDENS

                                                                                Media/Delivery Supported:
                                          Better Homes & Gardens serves
                                          Americans who have a serious          PDF/X1-a
                                          interest in home and family as
                                          the focal point of their lives and
                                                                                Mechanical Specifications
                                          provides service in the form of       Ad Sizes:
                                          ideas, help, information and          Travel Directory 4 Inch 4C: 2 1/4” x 4”
                                          inspiration. Better Homes &           Large Brochure 4C: 2 1/4” x 3”
                                          Gardens moves readers to action.      Small Brochure 4C : 1 1/8” x 3”

                                                                                Added Value:
                                                                                In-Book Reader Service
                                                                                Advertisers will receive a national in-book reader service
                                                                                listing for every ad placement along with reader service
                           Program Cost                                         inquiries provided via e-mail at no cost. (Value $5,000 per
                                                                                month per title)
                                     Non-                                       Online Reader Service
             Size                                          Agency Rate          Advertisers will also receive an online reader service listing
                                  Agency Rate
                                                                                with a hotlink from the TravelMeredith.com website to your
 Travel Directory                                               If you are      website. The listing will appear on TravelMeredith.com and
                                      $8,141               placing through an   you will receive all inquires via e-mail for the duration of
      4” 4C                                                agency and would     your in book listing. (Value $6,000)
                                                           like an agency fee
  Lg Brochure 4C                      $5,530
                                                                                Did You Know?
                                                          included please add
                                                          that amount to your
   Sm Brohure 4C                      $4,181                 insertion order.
                                                                                Better Homes and Gardens
                 Circulation: 1,758,000                                         Reader Profile:
                               Travel South                                     • 11.8 million BHG took 2+ domestic vacations in the
                                                                                past year
         Space & Materials Deadlines                                            • 8.7 million BHG readers spent $1,000+ on domestic
                                                                                vacations
       Issue      Space       Materials                                         • 90% took action as a result of reading an article/ad
                                                                                • 84% visited a website mentioned in an ad
   Sept. 2010                Jun. 15, 2010               Jun. 15, 2010
  October 2010               Jul. 15, 2010               Jul. 15, 2010          Insertion Orders:
                                                                                Donna Valentine
  March 2010                 Dec. 15, 2010               Dec. 15, 2010          Phone: 601-605-1825
   April 2011                Jan. 15, 2011               Jan. 15, 2011          Fax: 601-605-1387
                                                                                dvalentine@mstourism.com
   May 2011                  Feb. 15, 2011               Feb. 15, 2011
   June 2011                 Mar. 15, 2011               Mar. 15, 2011          Publication Rep:
   Sept. 2011                Jun. 15, 2011               Jun. 15, 2011          David Wright
                                                                                Navigate Media, Inc
  October 2011               Jul. 15, 2011               Jul. 15, 2011          Phone: 678-507-0110 Ext. 111
Added Value:                                                                    dwright@navigate-media.com
Art/production rep
Td 4” 4c - fedex/mail/ups only (don’t email) send to :
Below address as well as upload materials to the ad portal
                                                                                Art/Production:
For production questions & extensions contact: Pam Hutchcroft at 515-284-3210   Pam Hutchcroft
Submit files via the meredith ad portal:                                        Phone: 515-284-3210
register at: http://meredithadexpress.Vioopen.Com
For 24 hour ad portal assistance call 1-800-823-7363 (1-800-t-adsend)
Or email meredithhelp@adsend.com

Send supplied color proofs to: better homes & gardens (issue/date)
Meredith Image Center                                                              Insertion orders are sent to MTA.
1716 Locust Street LS013
Des Moines, IA 50309
Phone: 515-284-3210                                                                 All materials are sent directly to
Large and small brochures only: email to Sarah Otte at                                      the publication.
sarah.otte@meredith.com
                                          2010-2011 MTA Program of Work Member


                                       BUDGET TRAVEL

                                                    Budget Travel Mississippi Co-op
                                                    In the April and September 2010 issues, Budget Travel will serve as a one-stop guide
                                                    to the great Magnolia State. Targeted to Mississippi’s neighboring drive markets and
                                                    featuring special discount pricing, the co-op insert is a very cost-effective way to reach
                                                    highly qualified travel enthusiasts. Total circulation: 131,000




                                                                                                    Did You Know?
                                 Program Cost                                                       Budget Travel Reader Profile:
                                                                                                    • Our readers don’t just dream about vacations; they take
                                             Non-                                                   them: 64% took a domestic vacation last year.
               Size                                                       Agency Rate
                                          Agency Rate                                               • Our readers’ itineraries aren’t limited by their
        Full Page                              $9,459                                               checkbooks: They spent an average of $2,175 on
                                                                               If you are
                                                                                                    domestic trips.
        2/3 Page                               $6,306                     placing through an
                                                                          agency and would
                                                                                                    • Even in uncertain economic times, while 47% will cut
        1/2 Page                               $4,730                     like an agency fee
                                                                                                    back on their vacations, 46% feel unaffected and will keep
                                                                         included please add
        1/3 Page                               $3,709                    that amount to your        vacation plans the same, and only 5% are eliminating
                                                                            insertion order.
        1/6 Page                               $1,854                                               vacations due to the economy.

                       Circulation: 131,000
     Specifically targeted to fit the core drive markets that traditionally travel to Mississippi   Insertion Orders:
                                                                                                    Donna Valentine
          Space & Materials Deadlines                                                               Phone: 601-605-1825
                                                                                                    Fax: 601-605-1387
        Issue      Space        Materials                                                           dvalentine@mstourism.com
    April 2011                         Jan. 18, 2011                      Jan. 21, 2011
  September 2011                       Jun. 21, 2011                      Jun. 24, 2011
                                                                                                    Publication Rep:
                                                                                                    Dustin Gontarski
                                                                                                    Phone: 800-239-9880 or 251-967-7538
Mechanical Specifications Ad Sizes:                                                                 Fax: 251-968-3672
Full Page: 6.875” x 8.386”                                                                          dgontarski@compassbiz.com
2/3 Page: 4.547” x 8.386”
1/2 Page: 6.875” x 4.125”                                                                           Art/Production:
1/3 Page Vertical: 2.231” x 8.386”                                                                  Katie Spratlin
                                                                                                    kspratlin@compassbiz.com
1/3 Page Square: 4.547” x 4.125”
1/6 Page: 2.231” x 4.125”

Media/Delivery Supported:
EPS, PDF
                                                                                                      Insertion orders are sent to MTA.
Added Value:
Each advertiser in the print co-op will receive in-book and online reader service.                     All materials are sent directly to
Leads are supplied via e-mail twice monthly.
                                                                                                               the publication.
                    2010-2011 MTA Program of Work Member


                CLIPPER MAGAZINE

                           Clipper Magazine is a four-color, glossy savings magazine mailing to over 35 million
                           households in 30 states. Advertisers may participate on a local, regional or national
                           level and can tailor creative on a market-by-market basis. Opportunities exist for
                           advertisers to purchase individual books, markets, or regions, in addition to purchasing
                           national circulation. In addition to on-page opportunities; blow-in, bind-in, DAL and
                           polybag opportunities are also available.




                                                                          Space & Materials
                                                                             Deadlines
                                                                      Issue   Space   Materials
                 Program Cost                                        4/29-6/11       3/1/2011            3/1/2011
                           Non-
      Size                                  Agency Rate
                        Agency Rate
          AL/KY/LA/MS/TN REGION                                     Mechanical
Full Page 4-Color          $27,411               If you are         Specifications Ad Sizes:
                                            placing through an
1/2 Page 4-Color           $11,381          agency and would        Full Page Live Area: 6.8611” x 9.75”
                                            like an agency fee
1/3 Page 4-Color            $8,388         included please add      Trim Line: 7.4375” x 10.5”
                                           that amount to your
1/6 Page 4-Color            $4,420            insertion order.
                                                                    With Bleed: 7.9375” x 11”
              NC/SC/GA REGION
                                                                    1/2 Page Horizontal: 6.8611” x 4.6528”
Full Page 4-Color          $24,607               If you are
                                            placing through an
1/2 Page 4-Color           $12,315          agency and would        1/2 Page Vertical: 3.2083” x 9.75”
                                            like an agency fee
1/3 Page 4-Color            $8,968         included please add      1/3 Page: 6.8611” x 3”
                                           that amount to your
1/6 Page 4-Color            $4,782            insertion order.
                                                                    1/6 Section/National: 2.2083” x 4.25”
                    FL REGION
Full Page 4-Color          $40,118               If you are
                                            placing through an
1/2 Page 4-Color           $20,078          agency and would

1/3 Page 4-Color           $14,620
                                            like an agency fee
                                           included please add
                                                                    Media/Delivery Supported:
                                           that amount to your      High Quality PDF, Adobe InDesign CS3
1/6 Page 4-Color            $7,798            insertion order.

              MD/VA/DC REGION
Full Page 4-Color          $17,338               If you are
                                            placing through an
1/2 Page 4-Color            $8,677          agency and would
                                            like an agency fee
1/3 Page 4-Color            $6,319         included please add
                                           that amount to your
1/6 Page 4-Color            $3,370            insertion order.


   Circulation: States Circulation                                    Insertion orders are sent to MTA.
     AL/KY/LA/MS/TN 2,340,000, NC/SC/GA 2,532,000
           FL 4,128,000, MD/VA/DC 1,784,000
     *Please note that Circulation is based on 2010                    All materials are sent directly to
                                                                               the publication.
                                  2010-2011 MTA Program of Work Member


                             CLIPPER MAGAZINE




                                                                                      Added Value:
Did You Know?                                                                         Online and InBook:
Clipper Magazine Reader Profile:
                                                                                      With an ad placement, MTA advertisers will receive
Copies of the Clipper magazine are direct mailed via USPS and distributed within
metro-suburban areas with a high percentage of home ownership and higher              an online listing on couponclipper.com. Advertisers
household incomes.                                                                    can also provide editorial content for the site and
Demographics:                                                                         can host a sweepstakes.
• 75% of our readers keep our magazine 2+ weeks.
• 91% use 3+ coupons per issue.                                                       Insertion Orders:
• 82% look through each issue 2x or more.                                             Donna Valentine
• 66% of our readers consider our magazine as their main source for local coupons.
                                                                                      Phone: 601-605-1825
                                                                                      Fax: 601-605-1387
• 89% of our readers surveyed were women.                                             dvalentine@mstourism.com
• 70% own their own home.
                                                                                      Publication Rep:
Direct Mail Statistics:                                                               David Wright
•51% — A special offer or discount will make a difference whether or not recipients
                                                                                      Phone: 678-507-0110 Ext. 111
open direct mail.
                                                                                      Dwright@Navigate-Media.com
•76% — Adults with household incomes of $50,000-$75,000 read direct mail and
respond to messages with coupons.
•63% — An “interesting looking package” makes a difference in which direct mail       Art/Production:
pieces recipients open.                                                               Tom Loucks
                                                                                      Phone: 888-569-5100 Ext. 3556
About Current Coupon Usage:                                                           Ads to be uploaded at
• MediaPost News Marketing Daily recently released information on a new study         www.clipperdigitaldelivery.com
showing that American consumers are using coupons more than ever. In fact, 43%
of the 3,000+ respondents of this study reported that they have increased their use
of coupons in the last 6 months, and 67% state that they plan to rely on coupons
even more in the future.




                                                                                        Insertion orders are sent to MTA.

                                                                                         All materials are sent directly to
                                                                                                 the publication.
                              2010-2011 MTA Program of Work Member


                                COASTAL LIVING
                                       Coastal Living provides the
                                       information and inspiration for              Mechanical Specifications
                                       people who live or dream of living           Ad Sizes:
                                       a coastal lifestyle with emphasis            1/4 page and 1/6 page specs can be found online at
                                       on homes,travel,food and                     www.coastalliving.com/magazine/media kit-2009-
                                       entertaining. Each issue provides            00400000027144
                                       an escape to break the everyday              Material can be send to: tara_hardee@timeinc.com
                                       routine, refreshing the spirit and
                                       renewing a deep connection with
                                       nature and the joy of life by                Media/Delivery Supported:                        PDFX1a
                                       the sea.

                                                                                    Did You Know?
                            Program Cost                                            Coastal Living Reader Profile:
                                                                                    • Travel is Coastal Living’s #1 advertising category and #2
                              Non-
        Size                                            Agency Rate                 editorial category.
                           Agency Rate                                              • Coastal Living is among the top 25 magazines with 25%
                                  National                                          of editorial devoted to travel.
                                                   If you are placing through an    • 80% of Coastal Living readers plan to take a vacation in
                                                 agency and would like an agency
    1/2 page                 $22,304               fee included please add that
                                                                                    the next year
                                                  amount to your insertion order.   • September issue will include an “Escape For Less” secial
                           Eastern Region 1-3X                                      advetrising section - economy friendly travel packages, tips
                                                                                    and ideas
Full Page 4-Color            $25,273
                            per insertion

2/3 Page 4-Color             $20,219                                                Added Value:
                                                   If you are placing through an    AV is determined based on your objectives for MS Tour-
½ Page 4-Color               $16,428             agency and would like an agency
                                                   fee included please add that     ism, as well ad inserions in the magazine. We would
1/3 Page 4-Color             $13,017              amount to your insertion order.   love to offer you addt’l bonus space in the magazine and
                                                                                    on-line on coastalliving.com if that is of interest to MS
1/4 Page 4-Color             $6,010
                                                                                    Tourism. Additionally, we would include a readers service
1/6 Page 4-Color             $3,867                                                 listing both on-line and in-book for each month you run in
                           South Region 1-3X+                                       Coastal Living.

Full Page 4-Color            $16,258                      Same as above

                 No fractionals offered for SE buy (full page only)
                                                                                    Insertion Orders:
            *Please note, that rates in 2011 will increase approx 2.5%              Donna Valentine
                                                                                    Phone: 601-605-1825
           Circulation: 650,000 rate base                                           Fax: 601-605-1387
                                                                                    dvalentine@mstourism.com
          Space & Materials Deadlines
                                                                                    Publication Rep:
        Issue       Space        Materials                                          Marie McPhillips
      February 2011              December 1, 2010           December 1, 2010
                                                                                    marie_mcphillips@timeinc.com
        March 2011                   January 4                   January 4
        April 2011                  February 1                  February 1
        May 2011                      March 1                     March 1           Art/Production:
        June 2011                      April 1                    April 1
                                                                                    Theresa Mazzola
   July 2011/August 2011               May 3                       May 3
     September 2011                    July 1                      July 1              Insertion orders are sent to MTA.
       October 2011                  August 1                    August 1
      November 2011                September 1                 September 1              All materials are sent directly to
December 2010/January 2011           October 1                   October 1                      the publication.
                        2010-2011 MTA Program of Work Member


          COMPASS FAMILY TRAVEL INSERT



                                The Compass Spring Family Travel Planner geo-targets the family decision maker
                                in subscriber homes of Better Homes and Gardens, Ladies’ Home Journal, Redbook
                                and Family Circle in the spring of 2010.


                                                                      Did You Know?
                                                                      Compass Family Travel Planner
                                                                      Reader Profile:
                                                                      • The best integrated package targeting family vacations to
                                                                      the Southeast
                                                                      • Package includes magazine, newspaper and
                      Program Cost                                    online advertising.
                           Non-                                       • Targets family decision makers with HHI of $85,000 and up.
          Size            Agency            Agency Rate
                           Rate                                       Added Value:
                                                                      Each advertiser will receive a free profile ad in the
                                      If you are placing through an   Fall Compass Travel Planner, a value of $3,350.
  Net per source                         agency and would like an
                          $6,772       agency fee included please
                                                                      Online Media:
     material                             add that amount to your
                                              insertion order.
                                                                      Digital replica of print inserts will be promoted on
                                                                      www.visitsouth.com. Each advertiser will also re-
           Formatted co-op; each advertiser                           ceive an enhanced destination listing on visitsouth.
  receives a photo, 30 words of copy, a phone number                  com for 12 months.
                   and Web address.
                                                                      Insertion Orders:
  Circulation:   1 million magazine inserts, 800,000                  Donna Valentine
 newspaper inserts and 360,000 unique online readers.                 Phone: 601-605-1825
                                                                      Fax: 601-605-1387
                                                                      dvalentine@mstourism.com
          Space & Materials Deadlines
        Issue        Space       Materials                            Publication Rep:
                                                                      Dustin Gontarski
    Spring Compass                                                    Phone: 800-239-9880 or 251-967-7538
                           Sept. 18, 2010       Sept. 24, 2010
     Travel Planner                                                   Fax: 251-968-3672
                                                                      dgontarski@compassbiz.com
                                                                      Art/Production:
Mechanical Specifications Ad Sizes:                                   Jana Wisdom Furr
Formatted co-op; each advertiser receives a photo, 30                 Phone: 251-967-7546
words of copy, a phone number and Web address.                        jwisdom@compassbiz.com


Media/Delivery Supported:                                               Insertion orders are sent to MTA.
EPS, JPEG, PDF
                                                                         All materials are sent directly to
                                                                                 the publication.
                                 2010-2011 MTA Program of Work Member


                                  CONNECT MEETINGS


                                      CONNECT speaks directly to the people charged with organizing specialty group
                                      conventions, tradeshows and conferences.

                                      It provides real-world stories and looks at this special world of meeting planning,
                                      giving readers a mix of practical advice, insight and inspiration. Case histories,
                                      profiles, how-to-articles and destination reviews help our planners manage thier site
                                      selection process.


                                                                               Online Media:
                                                                               www.ConnectYourMeetings.com
                                                                               Connect E-Newsletter



                            Program Cost                                       Added Value:
                                    Non-                                       - 10 qualified meeting planners leads per insertion
           Size                                        Agency Rate             - Matching editorial in July and November issues
                                 Agency Rate
       Full Page                   $4,722         If you are placing through


                                                                               Did You Know?
                                                  an agency and would like
        1/2 Page                   $3,144           an agency fee included
                                                  please add that amount to
        1/3 Page                   $2,400             your insertion order.    Connect Meetings Reader Profile:
          Circulation: 8,500 Specialty Association/SMERF                       • 10 Leads per advertiser
                  Meeting planners as of January 2011                          • Many Planners bring family members, expanding the
                                                                               economic impact of these meetings in the local community.
                                                                               • We reach decision makers.



            Space & Materials Deadlines                                        Insertion Orders:
                                                                               Donna Valentine
            Issue         Space     Materials                                  Phone: 601-605-1825
  November 2010-Industry Leaders      Sept. 20, 2010       Sept. 27, 2010      Fax: 601-605-1387
     January-Convention Center        Dec. 18, 2010        Dec. 22, 2010       dvalentine@mstourism.com
         March-Technology             Jan. 20, 2011        Jan. 27, 2011
  May-Sports *Southeast Showcase      Mar. 22, 2011        Mar. 29, 2011       Publication Rep:
                                                                               Derek Rodriguez
     July-CVB Showcase Issue          May 20, 2011         May 27, 2011
                                                                               drodriguez@collinsonmedia.com
    September-Marketplace Issue       June 22, 2011        June 29, 2011
    November-Industry Leaders         Sept. 20, 2011       Sept. 27, 2011      Art/Production:
                                                                               connectads@collinsonmedia.com


Mechanical Specifications Ad Sizes:
Full Page: 8.5” x 10.25”
1/2 Page: 7” x 4.75”
1/3 Page: 4.604” x 4.75”                                                          Insertion orders are sent to MTA.
Media/Delivery Supported:                                                         All materials are sent directly to
TIFF,EPS or high resolution PDF                                                           the publication.
                                 2010-2011 MTA Program of Work Member


                             CONVENTIONSOUTH
                                       As the leading national meetings publication focused exclusively on the South for the
                                       past 27 years, ConventionSouth delivers the sales message for MTA members to their
                                       prime meetings prospects ... with no wasted circulation! Our readers are the movers and
                                       shakers of the industry, planning for 5 to 5,000 attendees, booking more than 160 million
                                       guest room nights* and spending more than $33 billion in the South each year.**The
                                       meeting planners read each issue cover to cover because our unrivaled editorial content
                                       helps them do their jobs more effectively. The magazine is complemented perfectly by
                                       our Web site, ConventionSouth.com, and our digital edition.



                                                                                   Mechanical
                                                                                   Specifications Ad Sizes:
                                                                                   Full-Page Bleed: 9 1/4” x 11 1/8”
                            Program Cost                                                            (Live: 8 1/8” x 10”)
                                             Non-                  Agency
                 Size                                                              1/2 Page.: 5 1/8” x 7 5/8”
                                          Agency Rate               Rate
                                                                    If you are
                                                                                                       8 1/8” x 5 3/8”
     Full Page 4/color                       $3,590             placing through
                                                                 an agency and     1/3 Page: 2 5/8” x 9 3/4”
                                                                       would                 5 1/8” x 5 3/8”
                                                                 like an agency
      1/2 Page 4/color                       $2,431               fee included
                                                                please add that
                                                                amount to your
                                                                                   Media/Delivery Supported:
      1/3 Page 4/color                       $1,969             insertion order.   High-resolution (300 dpi) PDF
      Circulation: 18,285 subscribers***
           Space & Materials Deadlines                                             Insertion Orders:
                                                                                   Donna Valentine
         Issue       Space        Materials                                        Phone: 601-605-1825
      October 2010                 Aug. 16, 2010              Sept. 1, 2010        Fax: 601-605-1387
     November 2010                Sept. 15, 2010              Oct. 1, 2010         dvalentine@mstourism.com
     December 2010                 Oct. 15, 2010              Nov. 1, 2010
       January 2011                Nov. 15, 2010              Dec. 1, 2010
                                                                                   Publication Rep:
                                                                                   Tiffany Burtnett
      February 2011                Dec. 15, 2010              Jan. 4, 2011
                                                                                   Phone: 813-684-4481
        March 2011                 Jan. 17, 2011              Feb. 1, 2011         Cell phone: 251-233-3212
         April 2011                Feb. 15, 2011              Mar. 1, 2011         tburtnett@coveypubs.com
         May 2011                  Mar. 15, 2011               Apr. 1, 2011
        June 2011                  Apr. 15, 2011              May 2, 2011          Art/Production:
         July 2011                 May 16, 2011               Jun. 1, 2011         Dorothy White
                                                                                   Phone: 251-968-5300
       August 2011                 Jun. 15, 2011               Jul. 1, 2011
                                                                                   dwhite@coveypubs.com
     September 2011                Jul. 15, 2011              Aug. 2, 2011




                                                                                     Insertion orders are sent to MTA.
  * Based on Readship Surveys conducted by PKF consulting, Atlanta, GA.
 ** Based on industry averages as reported by CIC, Alexandria, Va.                   All materials are sent directly to
*** December 2009 statement, BPA worldwide.                                                  the publication.
**** Publisher’s own data
                                 2010-2011 MTA Program of Work Member


                          CONVENTIONSOUTH

                                                     Did You Know?
                                                     ConventionSouth Reader Profile:
                                                     • #1 meetings magazine focused exclusively on the South for the
                                                     past 27 years.

                                                     • Our readers generate 160 million guest room nights* and spend
                                                     more than $33 billion in the South each year.**

                                                     • Distributed to real prospects (18,000+ meeting planners) who
                                                     ACTIVELY book sites in the South.****

                                                     • ConventionSouth is the most affordable and effective way to
                                                     reach the prime meeting prospects for the MTA members ... with
                                                     no wasted circulation!



Added Value:
• All MTA advertisers will receive Hot Dates on ConventionSouth.com for 1 year (October 2010-September
2011)(value of $1,500)

• Matching advertorial for half-page and full-page advertisers in December 2010 (Unique Venues Section),
January 2011 (Drive-In Meetings Section), and March 2011 issues. (Value of up to $4,560)

• Matching advertorial for one-third page (one quarter ad and one quarter editorial), half-page and full-page
advertisers in July 2011 ¯ Small Markets: Big on Meetings (value of up to $4,560)

• Contract advertisers (3x or more) will also receive Hot Deals on ConventionSouth.com for 6 months (value of
$1,500).

• Reader Service (Advertiser Reference Guide and Hot Sites Internet BRC) (value of $750 per month)

• Active hyperlinks for all ads on the digital edition of ConventionSouth (value of $750 per month)

• Free listing/hyperlink/inclusion in State by State Planning Directory for 12 months with advertising in the
August 2011 issue (value of $775) plus additional added-value packages with certain size ads (value of up to
$17,000)




                                                                                     Insertion orders are sent to MTA.
  * Based on Readship Surveys conducted by PKF consulting, Atlanta, GA.
 ** Based on industry averages as reported by CIC, Alexandria, Va.
*** December 2009 statement, BPA worldwide.                                          All materials are sent directly to
**** Publisher’s own data
                                                                                             the publication.
                      2010-2011 MTA Program of Work Member


        CONVENTIONSOUTH.COM
                           As the top resource for planners of Southern meetings and events, ConventionSouth.
                           com offers the tools to deliver the sales message for MTA members effectively and
                           affordably to their best prospects. With the most user-friendly options in the industry
                           and exclusive editorial content on Southern sites, ConventionSouth.com reaches the
                           real marketplace for planners holding events in the South. ConventionSouth.com draws
                           planners to the site with our cutting-edge searchable planning directory, planner forum
                           moderated by different industry experts each month, Hot Dates/Hot Deals Database,
                           Feedback Live, Readers Polls, direct regional content, the digital edition and story
                           archives. We can offer MTA members numerous online options, including banner ads,
                           adlets, e-newsletter banner ads and e-vertorials, customized e-newsletters, video
                           showcases, webinar sponsorships, e-mail blasts, e-brochures and advertising directly
                           on the digital edition.
                                                                    Mechanical
                                                                    Specifications Ad Sizes:
                                                                    Banner Ad: 728 x 90 pixels
                  Online Media Cost                                 Side Adlet: 180 x 150 pixels
                                                                    Custom Adlet: 180 x 600 pixels
                                Non-
          Size                                 Agency Rate          Flash Video Home Page Adlet:
                             Agency Rate
                                                                           180 x 150 pixels; SWF format file
     Flash Video
                                $2,406                              E-Newsletter Banner Ad: 622 x 60 pixels
   Home Page Adlet                                  If you are
                                                placing through
     Custom Adlet                $1,617          an agency and      E-Newsletter E-vertorial: 75 words, logo
                                                  would like an
       Side Adlet                $1,194            agency fee
                                                                    Media/Delivery Supported:
                                                included please
       Banner Ad                 $689          add that amount
                                                                    Please see Interactive Rate Sheet sent to
                                               to your insertion
E-Newsletter E-vertorial         $628                  order.       MTA.
E-Newsletter Banner Ad           $535
                                                                    Insertion Orders:
                                                                    Donna Valentine
      Space & Materials Deadlines                                   Phone: 601-605-1825
                                                                    Fax: 601-605-1387
    Issue       Space        Materials                              dvalentine@mstourism.com
  October 2010         Aug. 16, 2010         Sept. 1, 2010
 November 2010        Sept. 15, 2010          Oct. 1, 2010          Publication Rep:
 December 2010         Oct. 15, 2010         Nov. 1, 2010           Tiffany Burtnett
                                                                    Phone: 813-684-4481
  January 2011         Nov. 15, 2010         Dec. 1, 2010
                                                                    Cell phone: 251-233-3212
  February 2011        Dec. 15, 2010          Jan. 4, 2011          tburtnett@coveypubs.com
   March 2011          Jan. 17, 2011          Feb. 1, 2011
    April 2011         Feb. 15, 2011          Mar. 1, 2011          Art/Production:
    May 2011           Mar. 15, 2011          Apr. 1, 2011
                                                                    Dorothy White
                                                                    Phone: 251-968-5300
    June 2011          Apr. 15, 2011          May 2, 2011           dwhite@coveypubs.com
    July 2011          May 16, 2011           Jun. 1, 2011
   August 2011         Jun. 15, 2011          Jul. 1, 2011
 September 2011        Jul. 15, 2011         Aug. 2, 2011
                                                                      Insertion orders are sent to MTA.

                                                                       All materials are sent directly to
                                                                               the publication.
                           2010-2011 MTA Program of Work Member


            CONVENTIONSOUTH.COM

                                   Did You Know?
                                   ConventionSouth.com Reader Profile:
                                   • ConventionSouth.com is the only meetings Web site that offers exclusive content on
                                   only Southern meeting sites.

                                   • ConventionSouth.com offers MTA members the tools to effectively reach meeting
                                   planners booking sites in the South on a 24/7 basis with lead generators, interactive
                                   planning tools and the digital edition of ConventionSouth.

                                   • ConventionSouth.com receives on average nearly 200,000 hits per month, 80,205
                                   page views and 1,733 unique visitors per month.

                                   • ConventionSouth.com is the top resource of planners booking the South for their
                                   meetings and events!




Added Value:
With a spending level of $5,000-$9,999 net on ConventionSouth.com, the MTA member will receive a voucher for $500
net in additional online advertising as added value. With a spending level of more than $10,000 net, the MTA member will
receive a voucher for $1,000 net in additional online advertising as added value. The voucher can only be used toward
any additional advertising options on ConventionSouth.com and the digital edition of ConventionSouth. It cannot be used
for print ad campaigns or payment of online advertising needed to reach added-value levels. The voucher must be used
by September 2011.




                                                                            Insertion orders are sent to MTA.

                                                                             All materials are sent directly to
                                                                                     the publication.
                                   2010-2011 MTA Program of Work Member


                                      COOKING LIGHT

                                           Cooking Light is dedicated to helping
                                           its readers find the recipe for a
                                           happier, healthier life. The magazine
                                           uniquely blends its sophisticated             Online Media:
                                           approach to food with contemporary            CookingLight.com visitors are family oriented:
                                           coverage of entertaining, fitness,            • 85% Female
                                           health, beauty, travel and shelter to         • 71% Married
                                           bring great tastes, style and balance         • 36% of Users Have Children in Household
                                           to the active, fit and adventurous            • Average Age is 25-54
                                           lifestyle of today’s busy woman.              • Source: @Plan Winter 2010


                                                                                         Added Value:
                                                                                         Listing on travel directory reader response card and online
                              Program Cost                                               CookingLight.com/traveldeals, with 50 words of copy, 120
                                       Non-                                              x 60 image and link to Web site. Participation in South-
            Size                                                 Agency Rate             eastern Culinary Travel section 1/3 page four-color or more
                                    Agency Rate
                                                                                         includes equal advertorial and bonus listin in-book on Dish
                                                                  If you are placing
      1/6 Page 4C                        $3,117                through an agency and
                                                                                         page with logo and 40 words of copy, as well as online on
                                                                would like an agency     special promotions page.
                                                              fee included please add
      1/3 Page 4C                        $6,233                  that amount to your
                                                                    insertion order.     Mechanical
    Southeastern CulinaryTravel Section, April & September issues: 431,462 circulation
                                                                                         Specifications Ad Sizes:
                                                                                         1/6 Page 4C: 2.25” x 4”
                                                                  If you are placing
      1/6 Page 4C                        $5,271                through an agency and     1/3 Page 4C: 2.25” x 10” or 4.562” x 4”
                                                                would like an agency
                                                              fee included please add
                                                                 that amount to your
                                                                                         Media/Delivery Supported:
      1/3 Page 4C                       $10,280                     insertion order.     Hi-res PDF or JPEG
                    Circulation: 1,775,000 national (worth the trip)
                                                                                         Insertion Orders:
             Space & Materials Deadlines                                                 Donna Valentine
                                                                                         Phone: 601-605-1825
            Issue        Space       Materials                                           Fax: 601-605-1387
        September 2011                     Jun. 27, 2011             Jun. 28, 2010       dvalentine@mstourism.com
          October 2011                     Jul. 24, 2011               Jul. 27, 2011     Publication Rep:
           March 2011                      Jan. 4, 2011                Jan. 4, 2011      Susan Davis
            April 2011                     Jan. 27, 2011             Jan. 27, 2011       Phone: 205-403-2800
                                                                                         Fax: 866-357-3995
            May 2011                      Feb. 24, 2011              Feb. 24, 2011
                                                                                         susan_davis@charter.net
Did You Know?                                                                            Art/Production:
Cooking Light Reader Profile:                                                            Tanna Griggs
• Cooking Light readers are 28% more likely than the average adult to have visited       Phone: 205-445-6311
Mississippi/Louisiana in the past 12 months!                                             tanna_griggs@timeinc.com
• 52% of our readers plan to visit the Southeast in the next 12 months!
• Cooking Light readers are 36% more likely than the average U.S. adult to have taken
3+ domestic trips in the past year.
                                                                                            Insertion orders are sent to MTA.
• The Cooking Light reader is proactive, adventurous, and can afford to indulge while
on vacation! MRI Fall 2009MRI Doublebase 2009
                                                                                            All materials are sent directly to
                                                                                                    the publication.
                         2010-2011 MTA Program of Work Member

  CORPORATE MEETINGS & INCENTIVES



                             Corporate Meetings & Incentives is the only publication focusing exclusively on meeting
                             and incentive planning at large corporations, including Fortune 1000 corporations. We
                             deliver executive strategies for meeting and motivating, and cover issues of interest
                             to corporate meeting executives, including meeting consolidation and centralization,
                             procurement influences and outsourcing trends.




                                                                    Mechanical
                                                                    Specifications Ad Sizes:
                                                                    Trim Size: 7 3/4” x 10 3/4”
                                                                    Full Page (bleed): 8 1/8” x 11”
                                                                    Full Page (nonbleed): 7 3/8” x 10 1/4”
                     Program Cost                                   1/2 Pg Horizontal: 7 3/8” x 4 7/8”
                                                                    1/2 Pg Vertical (island): 4 7/8” x 7 1/2”
                                 Non-             Agency            1/4 Pg: 3 5/8” x 4 7/8”
           Size
                              Agency Rate          Rate             1/6 Pg Vertical: 2 1/8” x 4 3/4”
                                                    If you are
 Full Page 4-Color                 $7,188             placing
                                                   through an
                                                   agency and
                                                                    Online Media:
  1/2 Page 4-Color                 $5,558           would like      See CMI Online Listing
                                                   an agency

  1/4 Page 4-Color                 $3,943
                                                  fee included
                                                   please add
                                                                    Media/Delivery Supported:
                                                that amount to      PDF and PDF/X1-A
                                                 your insertion
  1/6 Page 4-Color                 $3,532              order.
                                                                    Insertion Orders:
               Circulation: 37,000                                  Donna Valentine
                                                                    Phone: 601-605-1825
     Space & Materials Deadlines                                    Fax: 601-605-1387
                                                                    dvalentine@mstourism.com
     Issue       Space      Materials
    October 2010           Sept. 3, 2010      Sept. 10, 2010        Publication Rep:
   November 2010            Oct. 4, 2010       Oct. 8, 2010         David Wright
   December 2010            Nov. 4, 2010      Nov. 11, 2010         Navigate Media, Inc.
    January 2011            Dec. 3, 2010      Dec. 9, 2010          Phone: 678-507-0110 Ext. 111
                                                                    Dwright@Navigate-Media.com
    February 2011           Jan. 5, 2011      Jan. 11, 2011
     March 2011             Feb. 4, 2011      Feb. 10, 2011
      April 2011            Mar. 4, 2011      Mar. 10, 2011
                                                                    Art/Production:
                                                                    Stephen Lambert
      May 2011              Apr. 7, 2011      Apr. 13, 2011
                                                                    Phone: 913-967-7214
      June 2011             May 6, 2011       May 12, 2011
                                                                    stephen.lambert@penton.com
July 2011/ August 2011      Jun. 4, 2011      Jun. 10, 2011
   September 2011           Aug. 5, 2011      Aug. 10, 2011

                                                                       Insertion orders are sent to MTA.

                                                                        All materials are sent directly to
                                                                                the publication.
                           2010-2011 MTA Program of Work Member

       CORPORATE MEETINGS & INCENTIVES


                                   Did You Know?
                                   Corporate Meetings & Incentives Reader Profile:
                                   • Corporate Meetings & Incentives is the only publication focusing exclusively on
                                   meeting and incentive planning at large corporations, including Fortune
                                   1000 corporations.
                                   • We deliver executive strategies for meeting and motivating, and cover issues of
                                   interest to corporate meeting executives, including meeting consolidation and cen-
                                   tralization, procurement influences and outsourcing trends.
                                   • Corporate Meetings & Incentives targets senior-level executives. 81.4% of sub-
                                   scribers are senior level corporate executives with meeting planning authority. This
                                   ensures that you reach the largest percentage of readers with purchasing power.
                                   • Corporate Meetings & Incentives reaches companies with revenues of $100 million
                                   and more, including the Fortune 1000.



Added Value:
Matching Advertorial - advertiser will receive matching advertorial when running a 1/2 P4C or larger unit in the October
2010 Corporate Meetings & Incentives (CVB Spotlights). Supplier Directory Listing Online - advertiser will receive an
online advertiser link for one year in our supplier directory on www.meetingsnet.com (Value $1,200). Deal Finder Online -
advertiser may post may post a deal to the “Deal Finder” section (Value $1,200). Database Names - advertiser will receive
2%* of their total net spending in direct mail names (Value $250 per thousand names, note - names do not include RCMA
members). Advertiser will receive one supplier directory listing online and one deal finder posting regardless of Meeting-
sNet websites purchased. Advertiser to supply content for added value items.




                                                                             Insertion orders are sent to MTA.

                                                                             All materials are sent directly to
                                                                                     the publication.
                                  2010-2011 MTA Program of Work Member

 CORPORATE MEETINGS & INCENTIVES ONLINE



                                            The Corporate Meeting & Incentives section of MeetingsNet.com provides information
                                            and advice on planning meetings and purchasing incentive programs for corporate
                                            companies. Latest industry news, Exclusive online editorial, Recommended articles,
                                            Searchable archives and more. The Corporate Meetings & Incentives section of
                                            MeetingsNet.com is 100% dedicated to the corporate meetings and incentives market.
                                            Sponsorships on high visibility positions ensure that your online ads capture the
                                            attention of corporate meeting and incentive planning executives you need to reach.
                                            Increase awareness of your destination or service, drive traffic to your website and
                                            build your customer base with MeetingsNet.com online opportunities.


                                                                                          Added Value:
                                                                                          Supplier Directory Listing Online - advertiser will receive an
                              Program Cost                                                online advertiser link for one year in our supplier directory
                                      Non-                                                on www.meetingsnet.com (Value $1,200). Deal Finder
             Size                                             Agency Rate                 Online - advertiser may post may post a deal to the “Deal
                                   Agency Rate
                                                                                          Finder” section (Value $1,200). Database Names - advertis-
     Top Left Button
                                       $2,441                                             er will receive 2%* of their total net spending in direct mail
        18 x 150                                          If you are placing through
                                                                                          names (Value $250 per thousand names, note - names do
  Lower Large Button                                      an agency and would like
                                       $2,220               an agency fee included        not include RCMA members). Advertiser will receive one
      300 x 250                                           please add that amount to       supplier directory listing online and one deal finder posting
                                                              your insertion order.
    Right Side Large                                                                      regardless of MeetingsNet websites purchased. Advertiser
                                       $1,261
    Button 300 x 250                                                                      to supply content for added value items.
                            Circulation: 37,000
                                                                                          Online Media:
Mechanical Specifications Ad Sizes:                                                       Standard turnaround time for Banners is 2 business
Image Dimensions and file sizes: 728x90, 300x250, 300x60, 180x150, 35K; Frames
and Looping: Max Frames = 4, Looping = 3X 3rd Party Ad Serving: Most 3rd Party Ad         days for non-Rich Media and 5 business days for
tags including DART, Atlas, Bluestreak, and Mediafarm accepted. All 3PAS must be          Rich Media
accompanied by anti-caching documentation. ALL Rich Media must be accompanied
by a standard GIF for use as fall back for non-rich media enabled browsers. Standard      Insertion Orders:
turnaround time for Banners is 2 business days for non-Rich Media and 5 business          Donna Valentine
days for Rich Media. ALL Rich Media must include a target=blank command that will         Phone: 601-605-1825
launch a new browser.                                                                     Fax: 601-605-1387
                                                                                          dvalentine@mstourism.com
Media/Delivery Supported:
                                                                                          Publication Rep:
Formats accepted: GIF, animated GIF, JPEG, HT
                                                                                          David Wright
                                                                                          Navigate Media, Inc.
Did You Know?                                                                             Phone: 678-507-0110 Ext. 111
Corporate Meetings & Incentives Reader Profile:                                           Dwright@Navigate-Media.com
• Corporate Meetings & Incentives is the only publication focusing exclusively on
meeting and incentive planning at large corporations, including Fortune
                                                                                          Art/Production:
1000 corporations.
                                                                                          Elizabeth Brown
• We deliver executive strategies for meeting and motivating, and cover issues of
                                                                                          elizabeth.brown2@penton.com
interest to corporate meeting executives, including meeting consolidation and
centralization, procurement influences and outsourcing trends.
• Corporate Meetings & Incentives targets senior-level executives. 81.8% of subscrib-
                                                                                             Insertion orders are sent to MTA.
ers are senior level corporate executives with meeting planning authority. This ensures
that you reach the largest percentage of readers with purchasing power.                       All materials are sent directly to
• Corporate Meetings & Incentives reaches companies with revenues of $100                             the publication.
million and more, including the Fortune 1000.
                                 2010-2011 MTA Program of Work Member


                                       DESTINATIONS

                                         The official publication of the American Bus Association, Destinations combines top-
                                         notch travel writing and vivid professional photography to capture the locations
                                         we highlight.
                                         Destinations’ readers are tour planners and motorcoach operators who rely on the high-
                                         quality content to develop attractive and innovative travel packages for their customers.
                                         Destinations is the “go to” publication when people in the group tour business are
                                         looking to increase their group tour business. With every motorcoach comes at least 50
                                         travelers to your country, attraction, accommodation or restaurant.




                                                                                      Mechanical
                             Program Cost                                             Specifications Ad Sizes:
                                     Non-                                             Full Page: 7 1/2” x 9”
            Size                                             Agency Rate
                                  Agency Rate                                         1/2 Page Horizontal: 7 1/2” x 4 1/4”
        Full Page                      $2,500                                         1/3 Page Square: 4 15/16” x 4 1/4”
        1/2 Page                                                                      1/6 Page Vertical: 2 3/8” x 4 1/4”
                                       $1,861                 If you are placing
       Horizontal                                          through an agency and
                                                            would like an agency
  1/3 Page Square                      $1,333             fee included please add     Media/Delivery Supported:
  1/6 Page Vertical                     $833                 that amount to your
                                                                insertion order.      PDF, JPG or TIFF, 300dpi or greater.
    1/6 Page and
                                        $994
  Online Showcase
                                                                                      Insertion Orders:
                           Circulation: 7,250                                         Donna Valentine
                                                                                      Phone: 601-605-1825
                                                                                      Fax: 601-605-1387
              Space & Materials Deadlines                                             dvalentine@mstourism.com
                Issue          Space Materials                                        Publication Rep:
   Sept/Oct 2010 (AR Travel Resource,                                                 Brian Parker
                                                Aug. 3, 2010       Aug. 10, 2010      Phone: 215-321-9662 ext. 41
      Museum & Shopping Guides)
  Jan/Feb 2011 (ABA Marketplace Show                                                  bparker@buses.org
                                                Dec. 3, 2010       Dec. 10, 2010
            Issue, Edit TBD)
                                                                                      Art/Production:
                                                                                      Ashley Sferra
                                                                                      production@mcneill-group.com




Did You Know?
Destinations Reader Profile:
• Official Publication of the American Bus Association
• Most trusted publication in the industry (ABA Reader Study August 2009)
• 74% of Destinations reader’s have visited an advertiser’s website (ABA Reader         Insertion orders are sent to MTA.
Study August 2009)
• 50% of Destinations reader’s charter 50+ trips annually and 75% charter more than
                                                                                         All materials are sent directly to
35 trips annually. (ABA Reader Study August 2009)
                                                                                                 the publication.
                             2010-2011 MTA Program of Work Member


                                  DESTINATIONS

                                        Online Media:
                                        - Every issue is also sent out digitally (Ad enhancement options are available.
                                        Rates available upon request)

                                        - ABA Insider is delivered bi-weekly to 9,000+ opt in readers (Rates available upon
                                        request)




Added Value:
- Co-Op section will be designed by our in-house production team and will include a call to action on each page which
includes a 800# and website URL of your choice (Print ready ads to below specification must be supplied by participating
advertisers)

- Editorial space will be given to MTA (amount of space will be dependent on amount of overall participation on the MTA
members) Edit will be supplied by MTA

- Every advertiser will also be included in Destinations Digital which is delivered one week prior to the print edition and is
e-mailed to 4,300+ ABA Members. All ads contain live links driving the reader directly to the advertisers website.




                                                                                Insertion orders are sent to MTA.

                                                                                 All materials are sent directly to
                                                                                         the publication.
                                  2010-2011 MTA Program of Work Member


                            ENDLESS VACATION

                                          Endless Vacation Mississippi Co-op

                                          Endless Vacation is the idea and information source for America’s most frequent leisure
                                          travelers. Endless Vacation is an untapped resource for Mississippi as 85% of our 1.8
                                          million subscribers do not read any other travel publication. In our Spring 2011 issue
                                          Endless Vacation will have a co-op insert that will entice our readers to travel to the
                                          great state of Mississippi.




                                                                                        Added Value:
                                                                                        Each advertiser will receive national in-book and online
                                                                                        reader service plus an ad block on endlessvacation.com for
                             Program Cost                                               3 months.

                                      Non-
            Size                                               Agency Rate
                                   Agency Rate                                          Mechanical
  Full page 4-color                   $10,000                                           Specifications Ad Sizes:
                                                               If you are placing
   2/3 page 4-color                    $6,667               through an agency and       Full page: 7” x 10”
                                                             would like an agency
   1/2 page 4-color                    $5,222              fee included please add      2/3 page”: 4 1/2” x 9”
                                                              that amount to your
   1/3 page 4-color                    $3,389                    insertion order.
                                                                                        1/2 page: 6 3/4” x 4 1/2”
   1/6 page 4-color                    $1,833                                           1/3 page: 4 1/2” x 4 1/2”
   Circulation: 134,256 - Specifically targeted to deliver visitors to Mississippi      1/6 page: 2 1/4” x 4 1/2”
                    from the states of AL, AR, IL, LA, MO, MS


                                                                                        Media/Delivery Supported:
           Space & Materials Deadlines                                                  PDF
        Issue       Space        Materials                                              Insertion Orders:
       Spring 2011             December 22, 2010              January 7, 2011           Donna Valentine
                                                                                        Phone: 601-605-1825
                                                                                        Fax: 601-605-1387
Did You Know?                                                                           dvalentine@mstourism.com
Endless Vacation Reader Profile:                                                        Publication Rep:
• Endless Vacation readers average 19.5 days of vacation per year, only one week of
                                                                                        Dan Tomkiewicz
that is timeshare travel.
                                                                                        Phone: 770-640-1681
• Endless Vacation readers booked $3.9 million in hotel rooms last year through their
                                                                                        dtomkiewicz@earthlink.net
exclusive RCI travel agency, Affinion. (2,459 hotel room nights and $304,916 of tax-
able revenue were in Mississippi)                                                       Art/Production:
• Endless Vacation readers booked $3.9 million in hotel rooms last year through their   Tammie Tullis
exclusive RCI member travel agency, Affinion Travel.                                     tammie.tullis@storyworldwide.com
• 48% of Endless Vacation readers plan to take 3 or more vacations in the next year.




                                                                                           Insertion orders are sent to MTA.

                                                                                           All materials are sent directly to
                                                                                                   the publication.
                                 2010-2011 MTA Program of Work Member


                                       FAMILY CIRCLE

                                         Family Circle is a service magazine for the contemporary woman; helping her get more
                                         out of her many roles as wife, mother, homemaker and career person. Family Circle’s
                                         readers are moms who the primary concern is the health and well being of their family.
                                         With a 75-year legacy. Family Circle is their most trusted source of information for
                                         taking care of themselves and the ones they love.



                                                                                        Did You Know?
                                                                                        Family Circle Reader Profile:
                                                                                        • Over 5.7 million Family Circle readers took 2+ domestic
                                                                                        vacations in the past year
                                                                                        • 4.1 million Family Circle readers spent $1,000+ on
                             Program Cost                                               domestic vacations
                                   Non-                                                 • 95% took action as a result of reading an article/ad
            Size                                           Agency Rate                  • 78% visited a website mentioned in an ad
                                Agency Rate
   Travel Directory
        4” 4C
                                     $5,327            If you are placing through
                                                       an agency and would like
                                                                                        Added Value:
                                                         an agency fee included
                                                                                        In-Book Reader Service
 Large Brochure 4C                   $4,020            please add that amount to        Advertisers will receive a national in-book reader service
                                                           your insertion order.        listing for every ad placement along with reader service
 Small Brochure 4C                   $2,890                                             inquiries provided via e-mail at no cost. (Value $5,000 per
              Circulation:             Travel South 774,300                             month per title)

                                                                                        Online Reader Service
            Space & Materials Deadlines                                                 Advertisers will also receive an online reader service listing
                                                                                        with a hotlink from the TravelMeredith.com website to your
          Issue       Space        Materials                                            website. The listing will appear on TravelMeredith.com and
      March 2010                   Dec.12, 2009               Dec.12, 2009              you will receive all inquires via e-mail for the duration of
                                                                                        your in book listing. (Value $6,000)
     April 1, 2010                  Jan. 2, 2010               Jan. 2, 2010
     April 18, 2010                Jan. 23, 2010              Jan. 23, 2010             Insertion Orders:
    September 2010                  Jun. 5, 2010               Jun. 5, 2010             Donna Valentine
                                                                                        Phone: 601-605-1825
Mechanical Specifications Ad Sizes:                                                     Fax: 601-605-1387
Travel Directory 4” 4C: 2 1/4” x 4”                                                     dvalentine@mstourism.com
Large Brochure 4C: 2 1/4” x 3”
Small Brochure 4C: 1 1/8” x 3”                                                          Publication Rep:
                                                                                        David Wright
Media/Delivery Supported:                                                               Navigate Media, Inc.
PDF/X-1a                                                                                Phone: 678-507-0110 x 111
Online Media:                                                                           Dwright@Navigate-Media.com
Art/Production Rep
TD 4” 4C - FEDEX/MAIL/UPS ONLY (DON’T EMAIL) SEND TO :                                  Art/Production:
BELOW ADDRESS AS WELL AS UPLOAD MATERIALS TO THE AD PORTAL                              Jessica Stites
For production questions & extensions contact: Jessica Stites at
                                                                                        Phone: 515-284-3643
515-284-3643-phone EFFECTIVE March 30, 2009 Submit FILES via the NEW WEB
BASED Meredith Ad Express powered by SendMyAd. To join go to:
https://meredith.sendmyad.com NOTE: When establishing an account please                    Insertion orders are sent to MTA.
observe the Minimum Requirements to avoid processing errors. Send Supplied Color
Proofs to: Meredith Image CenterFamily Circle (issue/date), 1716 Locust Street LS013,
Des Moines, IA 50309 515/284-3643 Rev022009” LARGE AND SMALL BROCHURES                      All materials are sent directly to
ONLY: Email ONLY to Courtney.Coles@Meredith.com                                                     the publication.
                                    2010-2011 MTA Program of Work Member


                              GROUP AWAY MAGAZINE


                                              The destination marketing and media company that has the industry buzzing
                                              introduces its newesst entry in the visitors market- Groupaway.
                                              The new quarterly magazine, formally known as Group Travel Planet, is joined by a
                                              new Web site, GroupawayTravel.com, and e-newsletter, Group Travel Report.

                                              Groupaway reaches decision makers planning group travel adventures in the United
                                              States. They’re travel managers or ad hoc organizers for: sports team trips, girlfriend
                                              getaways, military and family reunions, school-based educational trips and all types of
                                              group travel.



                                                                                      Media/Delivery Supported:
                                                                                      TIFF, EPS or High-resolution PDFS
                              Program Cost
                              Non-
                                                                                      Mechanical Specifications
         Size                                            Agency Rate                  Ad Sizes:
                           Agency Rate
     Full Page                  $4,722                        If you are              Full Page: 8.5” x 10.25”
                                                   placing through an agency and      1/2 Page: 7” x 4.75”
      1/2 Page                  $3,144               would like an agency fee in-
                                                  cluded please add that amount to    1/3 Page: 4.604” x 4.75”
      1/3 Page                  $2,400                  your insertion order.

             Circulation: 15,000 planners                                             Did You Know?
                                                                                      Group Away Magazine Reader Profile:
                               Online Media                                           • BPA Audited
                                                                                      • Guaranteed Lead Generation
                              Non-                                                    • Editorial on Advertisers
         Size                                            Agency Rate
                           Agency Rate
    Roadblock                   $1,333                                                Insertion Orders:
                                                              If you are
                                                   placing through an agency and      Donna Valentine
  Leaderboard                   $1,083               would like an agency fee in-     Phone: 601-605-1825
     Medium                                       cluded please add that amount to
                                                                                      Fax: 601-605-1387
    Rectangle                    $833                   your insertion order.
                                                                                      dvalentine@mstourism.com
 Deliver your valuable special offers or timely news direct to the in-
           box of group travel planners every other week.                             Publication Rep:
                                                                                      Derek Rodriguez
                                                                                      Phone: 678-987-9939
            Space & Materials Deadlines                                               Fax: 770-582-9898
                                                                                      drodriguez@collinsonmedia.com
          Issue       Space       Materials
      Spring 2011                  Mar. 26, 2011              Apr. 2, 2011            Art/Production:
     Summer 2011                   May 26, 2011               Jun. 3, 2011            Groupawayads@collinsonmedia.com
       Fall 2011                    Jul. 28, 2011             Aug. 3, 2011
      Winter 2011                  Sept. 29, 2011             Oct. 4, 2011

Added Value:                                                                            Insertion orders are sent to MTA.
Leads- 10 per advertiser per issue
Editorial on every advertiser, every issue.
                                                                                         All materials are sent directly to
                                                                                                 the publication.
                                     2010-2011 MTA Program of Work Member

                  GROUP TOUR MAGAZINE

                                          Group Tour Magazine is the packaged travel industry’s most comprehensive planning and
                                          information resource. Thousands of suppliers to the group travel market have turned to us to
                                          promote their business to our targeted circulation of 15,000+ active, qualified group travel planners.
                                          Our print circulation reaches throughout the United States and Canada; our digital edition reaches
                                          3,000+ international inbound planners in 57 countries, including the UK, Germany and Australia.
                                           Group Tour Magazine puts your name and compelling information about your area in front of our
                                           readers. Group Tour Magazine is committed to creating a unique program that will maximize your
                                           exposure, increase your selling opportunities and generate qualified leads.




                               Program Cost
                                    Non-                                                        Did You Know?
          Size                                                    Agency Rate                   Group Tour Magazine Reader Profile:
                                 Agency Rate
                                                                                                •Our readers are active and engaged: They spend more
     Full Page                        $4,828                 If you are placing through         than 30 minutes reading each issue.*
                                                             an agency and would like           •Our readers value our content: 96% keep back issues
      1/2 Page                        $3,335                   an agency fee included           for reference.*
                                                             please add that amount to          •Our readers are your prospects: 97% have taken action in
      1/6 Page                        $1,327                    your insertion order.           response to information found on our pages.*
                                                                                                •You’ll reach the decision makers in group travel. All
 Circulation: The print publication goes to 15,000 qualified group travel planners across the
                                                                                                subscribers must qualify as ACTIVE to receive the
      United States and Canada. We reach 3,000+ international inbound planners in 57            magazine. Our full-time circulation department is in contact
     countries, including the UK, Germany and Australia via the digital edition. Further        with our readers every day.
        circulation information can be found in our media kit at: www.grouptour.com.            *Source: 2008 Group Tour Magazine Readers’ Survey.


              Space & Materials Deadlines                                                       Added Value:
                                                                                                Web listing in searchable database. Free Web Page
            Issue        Space       Materials                                                  with 4X buy. Free box Web ad on the Mississippi Search
                                                                                                Results Page with 4X buy. Guaranteed placement with
      December 2010                     Sept. 15, 2010                Oct. 1, 2010              editorial and an itinerary about your state. Qualified leads.
                                                                                                Placement in the Web-enhanced advertiser directory.
       March 2011                       Dec. 15, 2010                 Jan. 1, 2011              Placement in the digital edition to reach international
        June 2011                       Mar. 15, 2011                 Apr. 1, 2011              inbound tour planners.

     September 2011                      Jun. 15, 2011                  Jul. 1, 2011            Insertion Orders:
                                                                                                Donna Valentine
                                                                                                Phone: 601-605-1825
              www.grouptourmagazine.com                                                         Fax: 601-605-1387
                                       Non-                                                     dvalentine@mstourism.com
             Size                                                  Agency Rate
                                    Agency Rate
                                                                                                Publication Rep:
   Tier 1 Annual Rate                   $6,000              If you are placing through
                                                           an agency and would like an          Marlene Cnossen
   Tier 2 Annual Rate                   $2,880              agency fee includedplease           Phone: 231-933-4900
                                                             add that amount to your
   Tier 3 Annual Rate                   $2,520                    insertion order.              Fax: 231-933-4909
                                                                                                marlene@grouptour.com
            Web ads are available on www.grouptourmagazine.com.
                  Skyscraper size offered at special pricing.
                                                                                                Art/Production:
Mechanical Specifications Ad Sizes:                                                             marlene@grouptour.com
Full Page: 7.25” x 9.75”
1/2 Page: 4.75” x 7.25”                                                                            Insertion orders are sent to MTA.
1/6 Page: 2.25” x 4.75”
Further ad specs can be found in our media kit at www.grouptour.com.                                All materials are sent directly to
Adobe PDF, Photoshop TIFF or EPS, QuarkXPress 4.0 and above, Macintosh                                      the publication.
                                   2010-2011 MTA Program of Work Member

            GROUP TRAVEL DIRECTORY



                                              20,000 print circulation plus #1 trafficked online site for group travel




                              Program Cost
                                                Non-                    Agency
                Size                         Agency Rate                 Rate            Did You Know?
             Full Page                            $3,492              If you are plac-   Group Travel Directory Reader Profile:
                                                                         ing through
              1/2 Page                            $2,452                  an agency      • #1 trafficked group travel site
                                                                       and would like    Bonus circulation to all group trade shows.
              1/3 Page                            $1,944                  an agency
                                                                        fee included
                                                                                         Reach domestic and International group travel buyers.
              1/4 Page                            $1,617              please add that
                                                                      amount to your
       Online Showcase                             $994               insertion order.   Added Value:
                       Circulation: 20,000                                               1/6 page 4C travel ad
                                                                                         Matching advertorial for Tourism offices who place 1/2
               plus #1 trafficked online site for group travel                           page or larger



                                                                                         Insertion Orders:
           Space & Materials Deadlines                                                   Donna Valentine
       Issue       Space         Materials                                               Phone: 601-605-1825
                                                                                         Fax: 601-605-1387
 November 2010 September 15, 2010 September 24, 2010                                     dvalentine@mstourism.com

Mechanical Specifications Ad Sizes:                                                      Publication Rep:
Full Page: 7.5” x 10”                                                                    Dolores Ridout
1/2 Page: 7.5” x 5” or 4.75” x 7.5”                                                      Phone: 281-762-9546
1/3 page: 2 3/8” x 10” or 4.75” x 5”                                                     dolores@ptmgroups.com
1/4 page: 3 5/8” x 4 3/4”
                                                                                         Art/Production:
                                                                                         Premier Tourism Marketing
All submissions are done online by advertiser
                                                                                         Robert Wyskowski
                                                                                         rob@ptmgroups.com
Media/Delivery Supported:
GIF or JPEG
                                                                                            Insertion orders are sent to MTA.
Online Media:
Full Showcase online to include 300 words, photos, video (if desired), full contact          All materials are sent directly to
information,direct link to your website.                                                             the publication.
                                     2010-2011 MTA Program of Work Member

  HERITAGE, CULTURE & CUISINE GO GUIDE




                                             Advertorial driven, magazine-style Go Guide containing travel ideas and insights into
                                             cultural, heritage and culinary experiences leading destinations has to offer prospective
                                             vacationers. This turn-key, integrated campaign delivers over 1 million print and online
                                             impressions via leading consumer magazines (Food & Wine and National Geographic
                                             Traveler). Plus digital media featuring interactive, digital guide and email campaigns.




                                                                                                Mechanical Specifications
                                                                                                Ad Sizes:
                               Program Cost                                                     2.35” wide x 3.25” h (approximately)
                               Non-
         Size                                                Agency Rate
                            Agency Rate
   1/9 page 4/c                  $4,889               If you are placing through an
                                                    agency and would like an agency             Did You Know?
    Need minimum 6 Partners                           fee included please add that              HERITAGE, CULTURE & CUISINE GO
                                                     amount to your insertion order.
                                                                                                GUIDE Reader Profile:
      500,000 Print (250,000 each in Food & Wine and National                                   • Integrated
   Geographic Traveler magazines, 500,000 via geo-targeted email                                • Targeted
                                                                                                • Efficient
                                                                                                • Relevant


             Space & Materials Deadlines
                                                                                                Insertion Orders:
           Issue       Space       Materials                                                    Donna Valentine
         Fall 2010                   July 23, 2010                 July 30, 2010                Phone: 601-605-1825
                                                                                                Fax: 601-605-1387
Online Media:                                                                                   dvalentine@mstourism.com
INTERACTIVE DIGITAL GUIDE & EMAIL CAMPAIGN
• 500,000 geo/demo targeted emails will be sent to database of qualified consumers
with links to interactive, digital edition of Heritage, Culture & Cuisine guide; features all
                                                                                                Publication Rep:
Partners with links to their sites                                                              Dianne Turner
• HC&C will be posted on two online newsstands-Zinio.com, the world’s largest with              Phone: 404-816-0745
6 million subscribers and Coverleaf.com with 1 million. Guide will be available for
free download to desktop, iPad, iPod, iPhone touch and other mobile applications in
                                                                                                dturner@aboutcmg.com
development.
                                                                                                Art/Production:
Added Value:                                                                                    Susan Hollander
• Customized email campaign: 50,000 geo/demo targeted email campaign featuring
logo, link and travel notes of participating Partners; Tracking report with open and
                                                                                                shollander@aboutcmg.com
click-through rates will be provided.
• Lead generation campaign: Guarantee 5,000 opt-in leads per participating Partner
for future direct marketing efforts.
• Receive same reader service listings as an advertiser of the magazines (per
availibility)
                                                                                                  Insertion orders are sent to MTA.
Media/Delivery Supported:
High resolution / Press ready PDF                                                                  All materials are sent directly to
                                                                                                           the publication.
                                 2010-2011 MTA Program of Work Member


                 LADIES’ HOME JOURNAL
                                         Ladies’ Home Journal is a unique               Mechanical Specifications
                                         lifestyle magazine dedicated to the            Ad Sizes:
                                         millions of American women who                 TD 4” 4C: 2 1/4” X 4”
                                         strive to look good, do good, and              Lg. Bro. 4C: 2 1/4” x 3”
                                         feel great. With its award-winning             Sm. Bro. 4C: 1 1/8” X 3”
                                         health journalism and positive
                                         focus on empowerment, wellness,                Media/Delivery Supported:
                                         and family, LHJ encourages its                 PDF/X-1A
                                         reader to bring out the best in
                                         herself and others and to play an
                                         active role in her community.
                                                                                        Did You Know?
                                                                                        Ladies Home Journal Reader Profile:
                                                                                        • Founded in 1883, LHJ has been influencing women
                                                                                        for more than 125 years!
                                                                                        • More than 4.1 million Ladies’ Home Journal readers
                             Program Cost                                               took 2+ domestic vacations in the past year.
                                                                                        • More than 3.3 million Ladies’ Home Journal readers
                                        Non-
               Size                                           Agency Rate               spent $1,000+ on domestic vacations.
                                     Agency Rate                                        • LHJ is the #1 magazine in the U.S. for concentration
 Travel Directory 4” 4C                   $6,867                If you are placing      of Baby Boomer Women!
                                                            through an agency and
   Large Brochure 4C                      $4,551           would like an agency fee
                                                              included please add
                                                                                        Added Value:
                                                              that amount to your       In-Book Reader Service
    Small Brochure 4C                     $3,363                  insertion order.      Advertisers will receive a national in-book reader service
                                                                                        listing for every ad placement along with reader service
             Circulation: 925,100 Travel South                                          inquiries provided via e-mail at no cost. (Value $5,000
                                                                                        per month per title)
            Space & Materials Deadlines
                                                                                        Online Reader Service
          Issue       Space        Materials                                            Advertisers will also receive an online reader service
                                                                                        listing with a hotlink from the TravelMeredith.com
      September 2010                 Jun. 15, 2010              Jun. 15, 2010
                                                                                        website to your website. The listing will appear on
        October 2010                 Jul. 15, 2010               Jul. 15, 2010          TravelMeredith.com and you will receive all inquires via
                                                                                        e-mail for the duration of your in book listing.
         March 2011                  Dec. 15, 2010               Dec. 15, 2010
                                                                                        (Value $6,000)
          April 2011                 Jan. 15, 2011               Jan. 15, 2011
          May 2011                   Feb. 15, 2011              Feb. 15, 2011           Insertion Orders:
         June 2011                   Mar. 15, 2011              Mar. 15, 2011           Donna Valentine
      September 2011                 Jun. 15, 2011               Jun. 15, 2011          Phone: 601-605-1825
        October 2011                 July 15, 2011               July 15, 2011          Fax: 601-605-1387
                                                                                        dvalentine@mstourism.com
Online Media:
Art/Production Rep                                                                      Publication Rep:
TD 4” 4C - FEDEX/MAIL/UPS ONLY (DON’T EMAIL) SEND TO :                                  David Wright
BELOW ADDRESS AS WELL AS UPLOAD MATERIALS TO THE AD PORTAL                              Navigate Media, Inc.
                                                                                        Phone: 678-507-0110 Ext. 111
For Production Questions & Extensions contact: Katie Tuttle Tel: 515-284-3531           Dwright@Navigate-Media.com
Submit files via the Meredith Ad Portal Register at www.meredithadexpress.vioopen.com   Art/Production:
For 24 hour Ad Portal assistance,call 1-800-823-7363 (1-800-T-ADSEND)                   Katie Tuttle
or email meredithhelp@adsend.com                                                        Phone: 515-284-3531
Send Supplied Color Proofs to: Meredith Image Center
Ladies Homes Journal (Issue Date), 1716 Locust Street LS013, Des Moines, IA 50309         Insertion orders are sent to MTA.
Tel: 515-284-3531
                                                                                           All materials are sent directly to
LARGE AND SMALL BROCHURES ONLY:
Email ONLY to Jennifer.Paugh@Meredith.com                                                          the publication.
                           2010-2011 MTA Program of Work Member


              LEISURE GROUP TRAVEL

                                    Leisure Group Travel is a true subscription (20,000) based magazine. It is only sent to group
                                    travel planners who have requested it and are qualified to receive the publication. Readership
                                    includes the following segments: tour operators, bank travel clubs, church groups, senior
                                    groups and alumni/special interest travel groups. Leisure Group Travel’s editorial contains
                                    Southeast destination features in every issue. The unconditional advertising guarantee means
                                    that you will receive leads through print or online reader service card or your next ad is free.


                                                                              Did You Know?
                                                                              Leisure Group Travel Reader Profile:
                                                                              • 100% tracking for print or online — each advertiser has
                                                                              an online account.
                                                                              • Unconditional guarantee that advertiser will receive leads
                                                                              through Leisure Group Travel or your next ad is free.
                                                                              • Extra digital circulation of Leisure Group Travel
                     Program Cost                                             digital version.
                                                                              • Bonus online listings with print ad.
                             Non-                                             • Extra digital circulation is 9,000
        Size              Agency Rate
                                            Agency Rate

      Full Page              $3,492
                                                                              Added Value:
                                             If you are placing               Premier Plus listing on www.grouptraveldirectory.com
      1/2 Page               $2,452         through an agency                 and sites like www.religioustraveldirectory.com,
                                               and would like                 reuniontraveldirectory.com, etc.
      1/3 Page               $1,944            an agency fee
      1/4 Page               $1,617           included please
                                              add that amount                 Online Media:
  Itinerary Planner:                          to your insertion               Leisuregrouptravel.com is the most visited Web site in the
 Full Page print plus 3      $1,833                order.                     marketplace, as ranked by Compete.com.
   online itineraries                                                         Showcase members receive a dedicated Web page,

              Circulation: 20,000
                                                                              top-level exposure, photo and video gallery.
                                                                              Banner ads available on all sites:
          Group travel planners and tour operators                            www.leisuregrouptravel.com,
                                                                              www.grouptraveldirectory.com,
       Space & Materials Deadlines                                            www.sportstraveldirectory.com,
                                                                              www.studenttraveldirectory.com, etc.
       Issue      Space     Materials                                         Insertion Orders:
      August 2010          Jun. 15, 2010       Jul. 1, 2010                   Donna Valentine
     October 2010          Aug. 15, 2010      Sept. 1, 2010                   Phone: 601-605-1825
    November Group                                                            Fax: 601-605-1387
                          Sept. 15, 2010       Oct. 1, 2010
    Travel Directory                                                          dvalentine@mstourism.com
    December 2010          Oct. 15, 2010       Nov. 1, 2010
                                                                              Publication Rep:
     February 2011         Dec. 15, 2010       Jan. 1, 2011                   Dolores Ridout
       April 2011          Feb. 15, 2011       Mar. 1, 2011                   Phone: 281-762-9546
        June 2011                                                             dolores@ptmgroups.com
                           Apr. 15, 2011       May 1, 2011
    Itinerary Planner
                                                                              Art/Production:
Mechanical Specifications Ad Sizes:                                           Premier Tourism Marketing
Full Page: 7.5” x 10”                                                         Robert Wyskowski
1/2 Page: 7.5” x 5” or 4.75” x 7.5”                                           rob@ptmgroups.com
1/3 page: 2 3/8” x 10” or 4.75” x 5”
1/4 page: 3 5/8” x 4 3/4”                                                         Insertion orders are sent to MTA.
Media/Delivery Supported:                                                         All materials are sent directly to
C-DROM, Zip or e-mail. EPS, TIFF, hi-resolution PDF                                       the publication.
                          2010-2011 MTA Program of Work Member


                            LOUISIANA LIFE

                              Louisiana Life is the leisure/lifestyle publication for the state of Louisiana. The publication
                              has a loyal subscriber base and excellent distribution throughout the state. Louisiana Life
                              features Mississippi and includes a special advertising section called Regional Travel.
                              The section will give Mississippi attractions the opportunity to showcase their amenities
                              for their neighboring Louisianans to come and visit. Louisiana Life targets not only
                              in-state readership but also tourists who visit Louisiana. Louisiana Life distribution: 300
                              newsstands TX, MS, AR and LA — 99 certified folder locations I-20 corridor — 60 B&Bs,
                              hotels in-room distribution — LA CVBs and state welcome centers —
                              national booksellers.



                                                                            Did You Know?
                                                                            Louisiana Life Reader Profile:
                       Program Cost                                         • Average HHI: $141,000
                                                                            • Average net worth: $1.2 million.
                                       Non-             Agency
                                                                            • Issue retention: 3 months or longer 72%
              Size                  Agency Rate          Rate
                                                                            • Share copies of Louisiana Life: 80%
  1x Commitment Full Page              $3,074
  1x Commitment 1/2 Page               $2,073
                                                          If you are        Added Value:
  1x Commitment 1/4 Page               $1,204               placing         Attractions will receive write-up in special advertising
                                                         through an         section Regional Travel (January/February, May/June,
  3x Commitment Full Page              $2,640            agency and         September/October)or Gulf Coast Travel (July/August)
                                                          would like        *NOTE: To be included, insertion order must be received
  3x Commitment 1/2 Page               $1,838            an agency
                                                        fee included        2 weeks before space date.
  3x Commitment 1/4 Page               $1,016            please add
                                                      that amount to
  6x Commitment Full Page              $2,357          your insertion       Media/Delivery Supported:
                                                             order.
  6x Commitment 1/2 Page               $1,696                               Hi-resolution 300 dpi PDF
  6x Commitment 1/4 Page                  $827
                                                                            Insertion Orders:
                       Circulation: 30,000
                     3:1 Readership: 90,000                                 Donna Valentine
                                                                            Phone: 601-605-1825
                                                                            Fax: 601-605-1387
        Space & Materials Deadlines                                         dvalentine@mstourism.com
     Issue       Space         Materials
                                                                            Publication Rep:
 Sept./Oct. 2010          Jul. 27, 2010          Aug. 3, 2010               Kathryn Beck
 Nov./Dec. 2010          Sept. 28, 2010          Oct. 5, 2010               Phone: 504-830-7250
 Jan./Feb. 2011          Nov. 24, 2010           Dec. 1, 2010               Fax: 504-828-1385
                                                                            kathryn@renpublic.com
 Mar./Apr. 2011          Jan. 26, 2011           Feb. 1, 2011
 May/Jun. 2011           Mar. 30, 2011           Apr. 5, 2011               Art/Production:
 July/Aug. 2011          May 28, 20101           Jun. 3, 2011               jason@renpubllc.com
Mechanical Specifications Ad Sizes:
Full Page Bleed: 8.375” x 11.125”
Trimmed to: 8.125” x 10.875”
Live Area: 7.25” x 10.125”                                                   Insertion orders are sent to MTA.
1/2 Page: 7” x 4.875”
1/4 Page: 3.312” x 4.875”                                                    All materials are sent directly to
                                                                                     the publication.
                             2010-2011 MTA Program of Work Member


               MEDICAL MEETINGS
                                      Medical Meetings is the only publication that covers the medical meetings, CME
                                      and pharmaceutical markets exclusively. Medical Meetings engages an audience of
                                      devoted medical meeting professionals with essential, industry-specific information
                                      and trends relevant to their unique convention, conference, and symposium needs.
                                      MM’s ongoing, detailed coverage of regulatory and educational issues, as well as its
                                      annual survey of physician preferences in CME, draws readers at a level that no other
                                      publication can match.
                                                                              Added Value:
                                                                              Matching Advertorial - advertiser will receive matching
                                                                              advertorial when running a 1/2 P4C or larger unit in the
                                                                              May 2011 issue (Medical Meetings Resource Guide).
                                                                              Supplier Directory Listing Online - advertiser will receive
                                                                              an online advertiser link for one year in our supplier
                                                                              directory on www.meetingsnet.com (Value $1,200).
                                                                              Deal Finder Online - advertiser may post may post
                         Program Cost                                         a deal to the “Deal Finder” section (Value $1,200).
                                                                              Database Names - advertiser will receive 2%* of their
                                 Non-
           Size                                       Agency Rate             total net spending in direct mail names (Value $250 per
                              Agency Rate                                     thousand names, note - names do not include RCMA
                                                                              members). Advertiser will receive one supplier directory
   Full Page 4-Color              $4,552                If you are placing    listing online and one deal finder posting regardless of
                                                    through an agency and
   1/2 Page 4-Color               $3,580           would like an agency fee
                                                                              MeetingsNet websites purchased. Advertiser to supply
                                                      included please add     content for added value items.
   1/4 Page 4-Color               $2,659               that amount to your
                                                          insertion order.
   1/6 Page 4-Color               $2,517
                      Circulation: 12,031                                     Media/Delivery Supported:
                                                                              PDF and PDF/X1-A
            Space & Materials Deadlines
                                                                              Insertion Orders:
           Issue        Space       Materials                                 Donna Valentine
  September/October 2010          Aug. 18, 2010          Aug. 24, 2010        Phone: 601-605-1825
 November/December 2010            Oct. 15, 2010          Oct. 22, 2010       Fax: 601-605-1387
   January/February 2010          Dec. 17, 2010          Dec. 23, 2010
                                                                              dvalentine@mstourism.com
      March/April 2011             Feb. 18, 2011          Feb. 24, 2011       Publication Rep:
          May 2011                 Apr. 21, 2011          Apr. 27, 2011       David Wright
                                                                              Navigate Media, Inc.
          June 2011                May 11, 2011           May 17, 2011        Phone: 678-507-0110 Ext. 111
      July/August 2011             Jun. 18, 2011          Jun. 24, 2011       Dwright@Navigate-Media.com
 September/October 2011           Aug. 18, 2011           Aug. 24, 2011
                                                                              Art/Production:
                                                                              Stephen Lambert
Mechanical Specifications Ad Sizes:                                           Penton Media
Size Width X Depth                                                            Phone: 913-967-7214
Trim size: 7 3/4” x 10 3/4”                                                   stephen.lambert@penton.com
Full Page (bleed): 8 1/8” x 11”
Full Page (non-bleed): 7 3/8” x 10 1/4”
1/2 Page Horizontal: 7 3/8” x 4 7/8”                                          Insertion orders are sent to MTA.
1/2 Page Vertical (island): 4 7/8” x 7 1/2”
1/4 Page: 3 5/8” x 4 7/8”                                                      All materials are sent directly to
1/6 Page Vertical: 2 1/8” x 4 3/4”                                                     the publication.
  2010-2011 MTA Program of Work Member


MEDICAL MEETINGS
     Did You Know?
     Medical Meetings Extra E-Newsletter Reader Profile:
     • Medical Meetings is the only publication that covers the medical meetings, CME and pharmaceutical mar-
     kets exclusively.

     • Medical Meetings engages an audience of devoted medical meeting professionals with essential, industry-
     specific information and trends relevant to their unique convention, conference, and symposium needs.

     • Medical Meetings ongoing, detailed coverage of regulatory and educational issues, as well as its annual
     survey of physician preferences in CME, draws readers at a level that no other publication can match.

     • All Medical Meetings’ subscribers are 100% BPA-qualified as having responsibility for planning meetings
     and/or incentive travel programs for the medical industry.




                                                         Insertion orders are sent to MTA.

                                                          All materials are sent directly to
                                                                  the publication.
                                 2010-2011 MTA Program of Work Member

MEDICAL MEETINGS EXTRA E-NEWSLETTER

                                            Delivered to Medical Meetings subscribers on the third Thursday of every month,
                                            Medical Meetings Extra includes analysis of trends and issues relevant to the medical
                                            meeting professional, solutions to planning problems, helpful information on sites and
                                            venues, tip of the month and more. Get your message in front of more than 4,500*
                                            professional medical meeting planners every month with Medical Meetings Extra.




                                                                                           Media/Delivery Supported:
                                                                                           GIF, animated GIF or JPEG files only
                             Program Cost
                                                  Non-                 Agency              Added Value:
                   Size                                                                    Supplier Directory Listing Online - advertiser will receive
                                               Agency Rate              Rate
                                                                                           an online advertiser link for one year in our supplier
 *Top Center 180 x 150 pixel button                 $1,440              If you are         directory on www.meetingsnet.com (Value $1,200). Deal
                                                                          placing          Finder Online - advertiser may post may post a deal to the
 *2nd Center 180 x 150 pixel button                 $1,030             through an          “Deal Finder” section (Value $1,200). Database Names
                                                                       agency and
                                                                                           - advertiser will receive 2%* of their total net spending
 *3rd Center 180 x 150 pixel button                  $680               would like
                                                                       an agency           in direct mail names (Value $250 per thousand names,
 *4th Center 180 x 150 pixel button                  $581             fee included         note - names do not include RCMA members). Advertiser
                                                                       please add          will receive one supplier directory listing online and one
      *Top Right 120 x 240 pixel
              half tower                            $1,265            that amount          deal finder posting regardless of MeetingsNet websites
                                                                          to your
                                                                        insertion
                                                                                           purchased. Advertiser to supply content for added
      *2nd Right 120 x 240 pixel
              half tower                            $1,030                 order.          value items.

        *Plus 50 words of text with headline and linking text url
                                                                                           Insertion Orders:
                                                                                           Donna Valentine
Did You Know?                                                                              Phone: 601-605-1825
                                                                                           Fax: 601-605-1387
Medical Meetings Extra E-Newsletter
Reader Profile:                                                                            dvalentine@mstourism.com
• Medical Meetings is the only publication that covers the medical meetings, CME and
pharmaceutical markets exclusively.
                                                                                           Publication Rep:
• Medical Meetings engages an audience of devoted medical meeting professionals with
                                                                                           David Wright
essential, industry-specific information and trends relevant to their unique convention,
                                                                                           Navigate Media, Inc.
conference, and symposium needs.
                                                                                           Phone: 678-507-0110 x 111
• 52% of readers who receive MM Extra are medical associations/organizations, 29%
                                                                                           Dwright@Navigate-Media.com
are pharmaceutical or biomedical equipment manufacturers or distributors and 19% are
                                                                                           Art/Production:
alliance of continuing medical education association (ACME) members.
• All Medical Meetings’ subscribers are 100% BPA-qualified as having responsibility for
                                                                                           Stephen Lambert
planning meetings and/or incentive travel programs for the medical industry.
                                                                                           Penton Media
                                                                                           Phone: 913-967-7214
                                                                                           stephen.lambert@penton.com
Mechanical Specifications Ad Sizes:
Image Dimensions and file sizes: 180x150 button, 15-20k; 120x240 half tower, 25K.
Frames and Looping: Max Frames = 4, Looping = 3                                               Insertion orders are sent to MTA.
times. 50 words with buttons; 25 words with half-towers. 3rd Party Ad Serving: Most
3rd Party Ad tags accepted. 3rd Party Ad tags for e-newsletters must be standard
IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching                       All materials are sent directly to
documentation.                                                                                         the publication.
                                  2010-2011 MTA Program of Work Member


               MEDICAL MEETINGS ONLINE

                                             The Medical Meetings section of MeetingsNet.com provides up-to-date information
                                             about regulatory and educational issues surrounding pharmaceutical and CME
                                             meetings. Latest industry news, Exclusive online editorial, Recommended articles,
                                             Searchable archives and more. The Medical Meetings section of MeetingsNet.com
                                             is 100% dedicated to the medical meetings and CME market. Sponsorships on high
                                             visibility positions ensure that your online ads capture the attention of medical meeting
                                             planning executives you need to reach. Increase awareness of your destination or
                                             service, drive traffic to your website and build your customer base with MeetingsNet.
                                             com online opportunities.
                                                                                            Online Media:
                                                                                            Standard turnaround time for Banners is 2 business days
                                                                                            for non-Rich Media and 5 business days for Rich Media


                                                                                            Did You Know?
                              Program Cost                                                  Medical Meetings Extra E-Newsletter
                                                                                            Reader Profile:
                                             Non-
                Size                                              Agency Rate               • Medical Meetings is the only publication that covers
                                          Agency Rate                                       the medical meetings, CME and pharmaceutical markets
       Top Left Button                                                                      exclusively.
                                               $1,213              If you are placing
         180 x 150                                                through an agency
                                                                                            • Medical Meetings engages an audience of devoted medi-
                                                                      and would like
                                                                                            cal meeting professionals with essential, industry-specific
 Right Side Large Button                                                                    information and trends relevant to their unique convention,
                                               $1,133                   an agency
        300 x 250                                                      fee included         conference, and symposium needs.
                                                                    please add that         • MM’s ongoing, detailed coverage of regulatory and edu-
    Lower Large Button                                                amount to your        cational issues, as well as its annual survey of physician
                                               $1,068                insertion order.
        300 x 250                                                                           preferences in CME, draws readers at a level that no other
                                                                                            publication can match.
           Average Monthly: MM Page Views 11,746;                                           • All Medical Meetings’ subscribers are 100% BPA-qualified
                  MM Unique Visitors 6,242                                                  as having responsibility for planning meetings and/or incen-
                                                                                            tive travel programs for the medical industry.
            Space & Materials Deadlines
                                                                                            Insertion Orders:
         Issue        Space        Materials                                                Donna Valentine
          Monthly                     2 weeks prior            5 business days prior        Phone: 601-605-1825
                                                                                            Fax: 601-605-1387
Mechanical Specifications Ad Sizes:                                                         dvalentine@mstourism.com
Image Dimensions and File Sizes: 728 x 90, 300 x 250, 300 x 60, 180 x 150, 35K;
Frames and Looping: Max frames = 4, looping = 3X 3rd Party Ad Serving: Most 3rd             Publication Rep:
party ad tags, including DART, Atlas, Bluestreak and Mediafarm, accepted. All 3rd
Party Ads must be accompanied by anti-caching documentation. All rich media must be
                                                                                            David Wright
accompanied by a standard GIF for use as fallback for non-rich mediaenabled                 Navigate Media, Inc.
browsers. Standard turnaround time for banners is 2 business days for non-Rich Media        Phone: 678-507-0110 x 111
and 5 business days for rich media. All rich media must include a target=blank              Dwright@Navigate-Media.com
command that will launch a new browser.
                                                                                            Art/Production:
Media/Delivery Supported:
GIF, Animated GIF, JPEG, HTML, Flash
                                                                                            Stephen Lambert
                                                                                            Penton Media
Added Value:                                                                                Phone: 913-967-7214
Supplier Directory Listing Online - advertiser will receive an online advertiser link for   stephen.lambert@penton.com
one year in our supplier directory on www.meetingsnet.com (Value $1,200). Deal
Finder Online - advertiser may post may post a deal to the “Deal Finder” section (Value
$1,200). Database Names - advertiser will receive 2%* of their total net spending
in direct mail names (Value $250 per thousand names, note - names do not include              Insertion orders are sent to MTA.
RCMA members). Advertiser will receive one supplier directory listing online and one
deal finder posting regardless of MeetingsNet websites purchased. Advertiser to supply
content for added value items.                                                                 All materials are sent directly to
                                                                                                       the publication.
                      2010-2011 MTA Program of Work Member


                   MEETINGS SOUTH
                            MTA Members can enjoy the benefits of a publication focused on planners who
                            are qualified to be actively booking meetings in the South and regular editorial
                            opportunities to connect them to the destination. We are highly targeted with a
                            regionalized booking focus. Advertisers recognize the value to such a targeted buy
                            and the greater potential ROI available with less wasted circulation.


                                                                  Online Media:
                                                                  From its educational webinars to highly targeted
                                                                  e-blasts, Meetings South offers the solutions to
                                                                  meet your online marketing objectives. Contact
                                                                  your rep to discuss which e-media-based product
                                                                  is most effective in meeting your objectives.

                   Program Cost                                    Mechanical
       Size
                            Non-
                                           Agency Rate
                                                                   Specifications Ad Sizes:
                         Agency Rate                               Full Page: 10” x 13 1/2”
    Full Page                $4,200                                Jr Page: 6”x 8”
                                            If you are placing     Half Page: 10”x 5 1/4” or 4 5/8” x 11”
     Jr Page                 $3,300        through an agency       1/4 Page: 4 5/8” x 5 1/4” or 2 1/4” x 11”
     1/2 Page                $3,000         and would like an
                                                                   2 Page Spread: 20 7/8” x 11”
                                          agency fee included
     1/4 Page                $2,100          please add that       1/2 Page Spread: 20 7/8” x 5 1/4”
                                              amount to your
  2 Page Spread              $6,350           insertion order.
                                                                   Guide Specs
                                                                   Full Page: 7 1/8” x 10”
 1/2 Page Spread             $4,650
                                                                   Half Page: 7 1/8” x 4 7/8”
                 Meetings South Guide                              1/6 Page: 4 5/8” x 2 1/2”
    Full Page                $4,301
     1/2 Page                $3,026         same as above          Media/Delivery Supported:
     1/6 Page                $2,200                                FTP submission or Mac format
                 Circulation: 25,103
                                                                   Insertion Orders:
                                                                   Donna Valentine
     Space & Materials Deadlines                                   Phone: 601-605-1825
   Issue       Space        Materials                              Fax: 601-605-1387
 October 2010         Aug. 18, 2010         Sept. 3, 2010          dvalentine@mstourism.com
November 2010         Sept. 15, 2010        Oct. 1, 2010           Publication Rep:
December 2010         Oct. 20, 2010         Nov. 5, 2010           Tom Bibby
 January 2011         Nov. 18, 2011         Dec. 4, 2011           Phone: 319-899-7404
                                                                   Tom.Bibby@meetingsmedia.com
February 2011         Dec. 16, 2011         Jan. 8, 2011
  March 2011          Jan. 20, 2011         Feb. 5, 2011           Art/Production:
  April 2011          Feb. 17, 2011         Mar. 5, 2011           Candy Holub
  May 2011            Mar. 17, 2011         Apr. 1, 2011           Candy.Holub@MeetingsMedia.com
  June 2011           Apr. 14, 2011         Apr. 30, 2011
 Annual Guide          May 7, 2011          May 21, 2011
  July 2011           May 19, 2011          Jun. 4, 2011              Insertion orders are sent to MTA.
 August 2011          Jun. 16, 2011          Jul. 2, 2011
September 2011         Jul. 21, 2011        Aug. 6, 2011               All materials are sent directly to
                                                                               the publication.
                        2010-2011 MTA Program of Work Member


                   MEETINGS SOUTH

                                Added Value:
                                15% discount on all online products; online Reader Service; advertorial in selected
                                issues; matching advertorial in the Guide (for CVBs only); bonus distribution in key
                                issues; bonus distribution in the Guide all year long; use of mailing lists and leads for
                                a 3x plan; targeted e-blasts; and more!




Did You Know?
Meetings South Reader Profile:
• 100% of Meetings South subscribers are qualified to actively plan/hold meetings in the Southern U.S. (100%
where plan).
• All of Meetings South subscribers are requesting to receive the publication (100% direct request).
• Meetings South has the largest circulation of any meetings publication dedicated editorially to the
Southern U.S.
• Subscribers are qualified by type of planner, name, title and business and industry. Meetings South is the only
publication dedicated to the Southern U.S. to offer this.




                                                                           Insertion orders are sent to MTA.

                                                                            All materials are sent directly to
                                                                                    the publication.
                                  2010-2011 MTA Program of Work Member

                          MEMPHIS DOWNTOWNER

                                           Since its founding in 1991, Memphis Downtowner has been the “welcoming” publication
                                           for Memphis. Its community-oriented focus and positive outlook make it a favorite
                                           among residents and tourists alike. Memphis Downtowner’s helpful information makes
                                           it a favorite guide for the city’s guests. Readers retain and review each month’s issue,
                                           especially for its events calendar, attractions listing and restaurant guide. Out-of-towners
                                           can visit the magazine online prior to their trip to see what exciting adventures
                                           await them.

                                           MTA members receive a 45% discount off our regular rate. The magazine is
                                           complemented perfectly by our website, MemphisDowntowner.com, and advertisers
                                           receive a free direct link to their website in our digital version. Through our online
                                           archives, advertisers receive three-year exposure online with search capabilities and
                                           direct links. The annual April Tourism edition mails nationally.

                             Program Cost                                                   Mechanical
                              Non-                                                          Specifications Ad Sizes:
        Size                                                   Agency Rate
                           Agency Rate                                                      Back Cover: 9” x 10.75”
    Full page                   $2,295                                                      Full Page: 8” x 9.75”
     2/3 page                   $1,755                If you are placing through an         2/3 Page: 5.25” x 9.75”
                                                    agency and would like an agency
     1/2 page                   $1,255                fee included please add that
                                                                                            1/2 Page: 8” x 4.75”
                                                     amount to your insertion order.        1/3 Page: 5.25” x 4.75”
     1/3 Page                     $925
                             $200 charge for color
                                                                                            Media/Delivery Supported:
                                                                                            PDF, JPEG, TIFF, EPS
       Circulation: 25,000 printed and distributed throughout Metro Memphis
                 area, including all visitor centers. Readership 100,000.                   Files must be CMYK .300 dpi required.

                     Online Program Cost                                                    Insertion Orders:
                                                                                            Donna Valentine
                                     Non-                                                   Phone: 601-605-1825
       Location                                                   Agency Rate
                                  Agency Rate                                               Fax: 601-605-1387
      Home Page                          $444                If you are placing through     dvalentine@mstourism.com
                                                             an agency and would like
  Attractions Page                       $333                  an agency fee included
                                                             please add that amount to      Publication Rep:
  Restaurant Page                        $333                    your insertion order.      Jodie Vance
                                                                                            Phone: 901-525-7118 Ext.17
             Space & Materials Deadlines                                                    Fax: 901-525-7128
             Issue                               Space                      Materials       jvance@memphisdowntowner.com
       September 2010-Arts                     Aug. 1, 2010                 Aug. 5, 2010
       October 2010-Medical                    Sept. 1, 2010                Sept. 5, 2010   Art/Production:
      November 2010-Family                      Oct. 1, 2010                Oct. 5, 2010    art@memphisdowntowner.com
    December 2010-In the Spirit                 Nov. 1, 2010                 Nov.5, 2010
  January 2011-New Beginnings                  Dec. 1, 2010                 Dec. 5, 2010
 February 2011-Anniversary Editon               Jan. 1, 2011                 Jan. 5, 2011
    March 2011-The Good Life                    Feb. 1, 2011                 Feb. 5, 2011
April 2011-Tourism (mails nationally)           Mar. 1, 2011                Mar. 5, 2011
      May 2011-Fresh Faces                      Apr. 1, 2011                 Apr. 5, 2011
                                                                                              Insertion orders are sent to MTA.
        June 2011-At Home                       May 1, 2011                  May 5, 2011
          July 2011-Music                       Jun. 1, 2011                 Jun. 5, 2011
                                                                                              All materials are sent directly to
   August 2011-Strictly Business                Jul. 1, 2011                 Jul. 5, 2011
                                                                                                      the publication.
                            2010-2011 MTA Program of Work Member

                      MEMPHIS DOWNTOWNER


                                       Did You Know?
                                       Memphis Downtowner Reader Profile:
                                       • Memphis Downtowner skews to upscale, creative people with a pulse on
                                       the community.
                                       • High-quality, in-depth editorial draws more than 100,000 loyal readers per month.
                                       • Targeted distribution reaches businesses, residents, newcomers, and tourists.
                                       • Eighty-six percent of our readers are between the ages of 25 and 64.
                                       • Memphis Downtowner consistently has a 99% pickup rate.
                                       • Affluent, educated readers have an average household income of $95,000.
                                       • Our April Tourism issue mails nationally to tour operator and convention planners.




Added Value:
The online version of Memphis Downtowner offers direct links to advertisers’ websites at no additional charge. Each issue
features search capabilities and live URLs for our advertisers, making it easy for readers to go directly to the websites for
more information. Magazines are archived for three years on the website with full benefits to our advertisers at no
additional cost.




                                                                               Insertion orders are sent to MTA.

                                                                                All materials are sent directly to
                                                                                        the publication.
                                2010-2011 MTA Program of Work Member


                         MEMPHIS FLYER
                                           The Memphis Flyer is the only weekly news, arts, dining and entertainment paper
                                           in the Memphis area. The Flyer was started in 1989 by Contemporary Media, Inc.,
                                           the locally owned publishers of Memphis magazine. Our award-winning arts and
                                           entertainment coverage features the best of music, nightlife, film and theater. We
                                           also cover politics, sports, environmental stories and more.



                                                                                 Mechanical Specifications Ad Sizes:
                                                                                 Full Page (16 units): 9.35” x 12.4”
                                                                                 3/4 Page Vertical (12V units): 6.975” x 12.4”
                                                                                 3/4 Page Horizontal (12H units): 9.35” x 9.25”
                         Program Cost                                            Junior Page (9 units): 6.975” x 9.25”
                                                                                 1/2 Page Vertical (8V units): 4.575” x 12.4”
                                 Non-
        Size                                              Agency Rate            1/2 Page Horizontal (8H units): 9.35” x 6.1”
                              Agency Rate
                                                                                 3/8 Page Vertical (6V units): 4.575” x 9.25”
     Full Page                     $1,850
                                                                                 3/8 Page Horizontal (6H units): 6.95” x 6.1”
     3/4 Page                      $1,600
                                                                                 1/4 Square (4S units): 4.575” x 6.1”
   Junior Page                     $1,300                                        1/4 Page Vertical (4V units): 2.2” x 12.4”
                                                           If you are placing
     1/2 Page                      $1,156               through an agency and    1/4 Page Horizontal (4H units): 9.35” x 2.95”
                                                         would like an agency
     3/8 Page                       $889               fee included please add   3/16 Page Vertical (3V units): 2.2” x 9.25”
                                                          that amount to your
     1/4 Page                       $606                     insertion order.
                                                                                 3/16 Page Horizontal (3H units): 6.95” x 2.95”
    3/16 Page                       $489                                         1/8 Vertical (2V units): 2.2” x 6.1”
                                                                                 .
     1/8 Page                       $333                                         1/8 Page Horizontal (2H units): 4.575” x 2.95”
    1/16 Page                       $183                                         1/16 Page Square (1V unit): 2.2” x 2.95”
        Ads/rates listed are weekly and are discounted to our 13x rate
       (does not include color cost, which is an additional $150 per ad).        Media/Delivery Supported:
                                                                                 PDF or high-resolution JPEG
                     Circulation: 52,500
with a readership of 302,808 weekly according to Spring 2009 Media Audit
                                                                                 Insertion Orders:
         Space & Materials Deadlines                                             Donna Valentine
                                                                                 Phone: 601-605-1825
       Issue       Space       Materials                                         Fax: 601-605-1387
     Annual Manual                  December 2                 December 5        dvalentine@mstourism.com
  Spring Fashion/NCAA
        Brackets
                                     March 11                    March 13        Publication Rep:
     NCAA Brackets              March 18, March 25         March 20, March 27
                                                                                 Shara Clark
                                                                                 Phone:901-575-9476
 Earth Day/Green Issue                 April 8                   April 10
                                                                                 shara@memphisflyer.com
    Memphis in May/
                                      April 22                   April 25
      Music Fest
                                                                                 Art/Production:
       BBQ Fest                        May 6                      May 8
                                                                                 Chris Myers
Summer Issue/Hot Fashion             June 10                     June 12         flyart@memphisflyer.com
    Summer Reading                     July 1                     July 3
     Back to School                   July 29                     July 31
    Fall Arts & Music               August 26                   August 28              Insertion orders are sent to MTA.
      Fall Fashion                 September 2                 September 4
    Best of Memphis                September 9                September 11
                                                                                       All materials are sent directly to
                                                                                               the publication.
                            2010-2011 MTA Program of Work Member


                      MEMPHIS FLYER
                                     Did You Know?
                                     Memphis Flyer Reader Profile:
                                     • Free, non-forced distribution with a continued 98% pickup
                                     • The Flyer is the entertainment and what-to-do bible of the region, with the most
                                     comprehensive weekly events listings in the Memphis area.
                                     • Great coverage of food, arts and entertainment, including festival guides, dining
                                     guides and seasonal travel guides
                                     • The Flyer reaches a more youthful (18-24), college-educated, affluent audience than
                                     our local competitors.




                                                 Online Media Cost
                                                             Non-
                    Size                                                                                    Agency Rate
                                                          Agency Rate
                Pencilbar                            $555 per week
 ( 728 pixels x 90 pixels, max. file size 25K)   (exclusive weekly placement, run-of-site)

             Leaderboard                             $200 per week
 (728 pixels x 90 pixels, max. file size 25K)

              Skyscraper                             $178 per week
                                                                                                 If you are placing through an agency and
                                                                                                 would like an agency fee included please
 (160 pixels x 600 pixels, max. file size 25K)                                                    add that amount to your insertion order.

            Rectangle (A)                            $178 per week
 (300 pixels x 250 pixels, max. file size 25K)

            Rectangle (B)                            $156 per week
 (300 pixels x 250 pixels, max. file size 25K)



Added Value:
Yes, depending on size and frequency of ad.
For the month of February 2010, our Web site, www.memphisflyer.com, generated 300,000 pageviews and had 90,000
unique visitors.

We currently offer sponsorship of our weekly e-blast newsletters. These go out Tuesday-Thursday to (currently) 16,000
subscribers. The Tuesday e-newsletter is Food News, Wednesday is a preview of the current week’s cover story, and
Thursday is Music News/What’s Happening This Weekend.

With the e-newsletters, the advertiser gets exclusive placement and is the only advertisement within the e-mail. We
currently offer this (160 pixels x 600 pixels) space for $11 per thousand subscribers (per e-blast; weekly).




                                                                                             Insertion orders are sent to MTA.

                                                                                             All materials are sent directly to
                                                                                                     the publication.
                                  2010-2011 MTA Program of Work Member


                       MEMPHIS MAGAZINE

                                           For nearly 35 years, Memphis magazine has maintained its status as THE definitive
                                           guide for all that is relevant to the most influential and affluent in Memphis and the
                                           surrounding Mid-South area-including Mississippi. Our readers love spending time with
                                           each issue. They turn to Memphis magazine every month to discover all that is new,
                                           hot and happening in the Bluff City and beyond. They use our pages to find everything
                                           from restaurants to rings and trust that the information we bring them is accurate and
                                           up-to-date. Memphis magazine readers are a highly desirable demographic, affluent
                                           and educated, efficiently and effectively targeted by advertising within the pages of our
                                           award-winning publication.


                                                                                  Mechanical
                         Program Cost                                             Specifications Ad Sizes:
                                                                                  8 7/8” x 11 3/8”
                                 Non-                                             7” x 10”
           Size                                        Agency Rate
                              Agency Rate
                                                                                  4 7/8” x 7 5/8”
   Full Page/color                $2,500                                          7 3/8” x 4 7/8”
                                                        If you are placing
   2/3 Page/color                 $2,333             through an agency and        2 1/4” x 10”
                                                      would like an agency        4 7/8” x 4 7/8”
   1/2 Page/color                 $1,500            fee included please add
                                                       that amount to your        2 1/4” x 4 7/8”
   1/3 Page/color                   $889                  insertion order.
                                                                                  4 7/8: x 2 1/8”
   1/6 Page/color                   $444
             Readership: average of 90,000 and                                    Media/Delivery Supported:
      certain months have bonus circulation of 20,000                             PDF with CMYK color

           Space & Materials Deadlines                                            Insertion Orders:
          Issue                      Space                 Materials              Donna Valentine
                                                                                  Phone: 601-605-1825
       Oct. 2010               Aug. 21, 2010 Aug. 28, 2010                        Fax: 601-605-1387
       Nov. 2010               Sept. 21, 2010 Sept. 28, 2010                      dvalentine@mstourism.com
       Dec. 2010               Oct. 22, 2010 Oct. 29, 2010                        Publication Rep:
       Jan. 2011               Nov. 21, 2010 Nov. 30, 2010                        Amanda Stanfill
                                                                                  Phone: 901-521-9000
       Feb. 2011               Dec. 18, 2010 Dec. 30, 2010                        amanda@contemporary-media.com
       Mar. 2011                Jan. 22, 2011 Jan. 29, 2011
                                                                                  Art/Production:
       Apr. 2011               Feb. 22, 2011   Mar. 1, 2011
                                                                                  Margie Neal
       May 2011                Mar. 22, 2011 Mar. 31, 2011                        Phone: 901-575-9461
       Jun. 2011               Apr. 22, 2011 Apr. 30, 2011                        art@memphismagazine.com
        Jul. 2011              May 21, 2011 May 31, 2011
       Aug. 2011               Jun. 21, 2011 Jun. 30, 2011
       Sept. 2011               Jul. 23, 2011  Jul. 30,2011
                                                                                     Insertion orders are sent to MTA.
Added Value:
Online ad space, depending on frequency of schedule and availability
1/3 page/color BONUS (free) ad space (to be used before 10/2010) for any              All materials are sent directly to
advertiser that places 3 or more full page ads from 10/2009 through 9/2010                    the publication.
                                2010-2011 MTA Program of Work Member


                     MEMPHIS MAGAZINE

                                         Did You Know?
                                         Memphis Magazine Reader Profile:
                                         • Award-winning regional magazine with national attention and an
                                         attentive audience of readers
                                         • Appeals to affluent, educated audience with means and interest to travel and vacation,
                                         relocate, purchase property and do business in Mississippi.
                                         • A paid-circulation publication, which means people subscribe to or seek to purchase Memphis
                                         magazine because it is valuable and relevant to them
                                         • Our history of nearly 35 years means we have an established reputation as a trusted local
                                         authority and source of information in the Memphis/Mid-South area




                                   Online Media Cost
                                                       Non-
                    Size                                                       Agency Rate
                                                    Agency Rate
    Top Banner Position (Run of Sight)             Week          Month
Appears on every page of memphismagazine.
           com, next to our logo
                                                   $138          $444
                468 x 60
 Listing Sponsorship Position (Run of Sight)                                     If you are placing
Appears on every page of memphismagazine.                                     through an agency and
   com, just below our listings search box.        $128          $400          would like an agency
                                                                             fee included please add
                300 x 90                                                        that amount to your
                                                                                   insertion order.
   Bottom Banner Position (Run of Sight)
        Appears on every page of
   memphismagazine.com, right below our             $83          $267
         “Web Exclusive” feature.
                468 x 60
                                       *Sections available include:
          Features, Dining, Arts & Events, Shopping & Style, Home & Garden, Best of Memphis
Rectangle Position (Run of Sight) (2 available)                                  If you are placing
         Appears on every page of                                             through an agency and
                                                                               would like an agency
   memphismagazine.com, to the far right           $106          $333        fee included please add
               of the content.
                                                                                that amount to your
               300 x 250                                                           insertion order.




                                                                                        Insertion orders are sent to MTA.

                                                                                         All materials are sent directly to
                                                                                                 the publication.
                                  2010-2011 MTA Program of Work Member

         MEMPHIS PARENT MAGAZINE
                                         A Guide for mother’s in and around the Memphis area to find all the best resource’s that
                                         are avaialble to them and their children.We help mother’s find the best schools,doctor’s
                                         ,dentists,activites and so much more.We give you exclusive access to captive mother’s
                                         all across our great city!

                                                                                        Did You Know?
                                                                                        Memphis Parent Magazine Reader Profile:
                                                                                        • The Mid-South’s trusted resource for parents and caregivers
                                                                                        for over 20 years
                                                                                        • 3rd largest audited circulation in the Memphis area
                                                                                        • Targeted reach to families in the Mid-South, namely moms
                                                                                        who are the decision-makers of the family
                                                                                        • Has won over 35 national awards for editorial and design
                                                                                        from the PPA, Parenting Publications of America (also

                         Program Cost                                                   a member).

                                 Non-                                                   Mechanical
           Size                                           Agency Rate
                              Agency Rate
                                                                                        Specifications Ad Sizes:
       Full Page                   $1,472
                                                                                        Full page: 9 x 12
       3/4 Page                    $1,083                 If you are placing            3/4 page (V): 6.75 x 12 or 3/4 page (H): 9 x 9
                                                       through an agency and
       1/2 Page                     $800                would like an agency            1/2 page (V): 4.375 x 12 or 1/2 page (H): 9 x 5.875
                                                      fee included please add
       1/4 Page                     $411                 that amount to your
                                                                                        1/4 page (square): 4.375 x 5.875
       1/8 Page                     $217                    insertion order.            1/4 page (strip, V): 2.125 x 12
      1/16 Page                     $122                                                1/4 page (strip, H): 9 x 2.875
                        (1/16-1/4) 4 color ads: add $75
                                                                                        1/8 page (V): 2.125 x 5.875
                         (1/2-FP) color rates: add $125                                 1/8 page (H): 4.375 x 2.875
              Readership: 105,000,000 Free publication                                  1/16 page: 2.125 x 2.875
                     with a 99% pick up rate.
                                                                                        Media/Delivery Supported:
          Space & Materials Deadlines                                                   JPEG, PDF
              Issue                       Space              Materials
             MAY:                                                                       Insertion Orders:
                                           April 14             April 17
     20th Anniversary Issue                                                             Donna Valentine
            JUNE:                                                                       Phone: 601-605-1825
                                           May 14               May 19                  Fax: 601-605-1387
       The Outdoors Issue
     JULY:Family Survival                                                               dvalentine@mstourism.com
   Guide(BIGGEST ISSUE IF                  June 15              June 18
         THE YEAR)
                                                                                        Publication Rep:
                                                                                        Amanda Stanfill
     August:Back To School                 July 14              July 19
                                                                                        Phone: 901-521-9000
 September:Arts & After-School                                                          amanda@contemporary-media.com
                                         August 13             August 18
   Guide Behavioral Health
            October:
                                       September 14          September 20
                                                                                        Art/Production:
         The Health Issue                                                               cmyers@contemporary-media.com
           November:
                                         October 14           October 18
        The Holiday Issue
           December:                                                                          Insertion orders are sent to MTA.
                                       November 15           November 18
      Family Choice Awards
                                                                                               All materials are sent directly to
                                                                                                       the publication.
Added Value:
If you buy 3 or more ads(must be a 1/8 or larger) you will get a banner ad on website
for free for one month.
                         2010-2011 MTA Program of Work Member


                          MIDWEST LIVING

                                Midwest Living magazine is a publication for affluent, home-owning Midwesterners.
                                Speaking directly to the unique lifestyle of Midwesterners, Midwest Living delivers
                                home, travel, food, and information that is completely relevant to their needs. With a
                                population of 48 million, the Midwest is America’s 2nd largest region, yet it is under-
                                delivered by travel and epicurean magazines. For Midwesterners travel is an essential/
                                frequent part of their lives.




                                                                      Added Value:
                                                                      In-Book Reader Service
                                                                      Advertisers will receive a national in-book reader service
                     Program Cost                                     listing for every ad placement along with reader service
                                                                      inquiries provided via e-mail at no cost. (Value $5,000 per
                           Non-
        Size                                Agency Rate               month per title)
                        Agency Rate
                                              If you are placing      Online Reader Service
     TD 4” 4C               $7,072           through an agency        Advertisers will also receive an online reader service listing
                                              and would like an       with a hotlink from the TravelMeredith.com website to your
                                            agency fee included       website. The listing will appear on TravelMeredith.com and
                                               please add that
     TD 4” BW               $6,070              amount to your        you will receive all inquires via e-mail for the duration of your
                                                insertion order.      in book listing. (Value $6,000)

       Circulation: 950,000 National
                                                                      Insertion Orders:
       Space & Materials Deadlines                                    Donna Valentine
                                                                      Phone: 601-605-1825
     Issue      Space       Materials                                 Fax: 601-605-1387
   Jul./Aug. 2010       Apr. 27, 2010        Apr. 27, 2010            dvalentine@mstourism.com
   Sept./Oct. 2010      Jun. 29, 2010        Jun. 29, 2010
   Nov./Dec. 2010       Aug. 31, 2010        Aug. 31, 2010            Publication Rep:
                                                                      David Wright
   Jan./Feb. 2010       Nov. 10, 2010        Nov. 10, 2010
                                                                      Navigate Media, Inc.
   Mar./Apr. 2011        Jan. 1, 2011         Jan. 1, 2011            Phone: 678-507-0110 Ext. 111
   May/Jun. 2011        Mar. 2, 2011          Mar. 2, 2011            Dwright@Navigate-Media.com
   Jul./Aug. 2011       Apr. 27, 2011        Apr. 27, 2011
   Sept./Oct. 2011      Jun. 29, 2011        Jun. 29, 2011
                                                                      Art/Production:
                                                                      Kyle Dirks
   Nov./Dec. 2010       Aug. 31, 2011        Aug. 31, 2011            Phone: 515-284-2912

Mechanical Specifications Ad Sizes:
Travel Directory 4” 4C: 2 1/4” x 4”
Travel Directory 4” BW: 2 1/4” x 4”
Media/Delivery Supported:
PDF/X-1a
                                                                           Insertion orders are sent to MTA.

                                                                            All materials are sent directly to
                                                                                    the publication.
                       2010-2011 MTA Program of Work Member


                        MIDWEST LIVING


                                Did You Know?
                                Midwest Living Reader Profile:
                                • MWL delivers to the midwest unlike any other publication can - 92.3% of the circulation delivers to IL, IN,
                                IA, KS, MI, MN, MO, NE, ND, OH, SD, WI
                                • 1.4 million Midwest Living readers took 2+ domestic vacations (index 139)
                                • 1.1 million Midwest Living readers spent $1,000+ on domestic vacations (index 153)
                                • 95% of readers took action as a result of an article/ad




Online Media:
Art/Production Rep
TD 4” 4C & BW - FEDEX/MAIL/UPS ONLY (DON’T EMAIL) SEND TO :
BELOW ADDRESS AS WELL AS UPLOAD MATERIALS TO THE AD PORTAL

For Production Questions & Extensions contact:
Kyle Dirks at 515-284-2912-phone

Submit FILES via the MEREDITH AD PORTAL:
Register at: http://meredithadexpress.vioopen.com
For 24 hour Ad Portal assistance call 1-800-823-7363 (1-800-T-ADSEND)or email meredithhelp@adsend.com
Send Supplied Color Proofs to:
Meredith Image Center
MWL (issue/date)
1716 Locust Street LS013
Des Moines, IA 50309
515/284-2912




                                                                                   Insertion orders are sent to MTA.

                                                                                    All materials are sent directly to
                                                                                            the publication.
                                  2010-2011 MTA Program of Work Member


                                                             MORE


                                              More is the leading voice of today’s sophisticated, affluent and accomplished
                                              woman 40+ enjoying the richest years of her life, sharing news and advice
                                              on beauty, fashion, health, career, travel, money and relationships from her
                                              perspective.




                          Program Cost                                           Added Value:
                                                                                 In-Book Reader Service
                                  Non-                                           Advertisers will receive a national in-book reader service
           Size                                         Agency Rate
                               Agency Rate                                       listing for every ad placement along with reader service
                                                                                 inquiries provided via e-mail at no cost. (Value $5,000 per
                                                         If you are placing
                                                        through an agency
                                                                                 month per title)
                                                         and would like an
  1/9 Brochure 4C                   $5,850             agency fee included       Online Reader Service
                                                          please add that        Advertisers will also receive an online reader service listing
                                                           amount to your        with a hotlink from the TravelMeredith.com website to your
                                                           insertion order.
                                                                                 website. The listing will appear on TravelMeredith.com and
                Circulation: 1,300,000 National                                  you will receive all inquires via e-mail for the duration of your
                                                                                 in book listing. (Value $6,000)


           Space & Materials Deadlines
    September 2010               Jun. 22, 2010 Jun. 22, 2010                     Insertion Orders:
                                                                                 Donna Valentine
       May 2011                  Feb. 22, 2011 Feb. 22, 2011                     Phone: 601-605-1825
    September 2011               Jun. 22, 2011 Jun. 22, 2011                     Fax: 601-605-1387
                                                                                 dvalentine@mstourism.com

Mechanical Specifications Ad Sizes:                                              Publication Rep:
1/9 Brochure 4C (More will create the unit)                                      David Wright
                                                                                 Navigate Media, Inc.
Product shot: Photoshop EPS or TIFF, 300 DPI;
                                                                                 Phone: 678-507-0110 Ext. 111
Logo: Illustrator EPS vector file                                                Dwright@Navigate-Media.com
Copy points: 50 words of descriptive copy
                                                                                 Art/Production:
                                                                                 Vicki Lundgren
                                                                                 Vicki.Lundgren@Meredith.com
Did You Know?
More Reader Profile:
• Nearly 2 in 5 took 2+ domestic vacations in the past year
• More readers are 74% more likely than the national average to have spent             Insertion orders are sent to MTA.
$1,000+ on domestic vacations
• 93% took action as a result of reading an article/ad                                  All materials are sent directly to
• 77% visited a website mentioned in an ad                                                      the publication.
                              2010-2011 MTA Program of Work Member


                                MS PRESS MTAN

                                            The Mississippi Tourism Advertising Network (MTAN) is a program offered by
                                            Mississippi Press Services that pairs together our most effective advertising and
                                            marketing vehicles for MTA members. Through MTAN, advertisers can reach
                                            up to 1 million readers (over 425,000 circulation) in statewide newspapers.
                                            No other method of advertising offers the scope or convenience. We offer the
                                            convenience of One Order, One Check, One Bill. Simply tell us where you
                                            want your message to go and we take care of the rest. You never have to deal
                                            with the hassle of multiple newspaper orders, invoices or payments. After the
                                            advertising run is complete, we handle tear sheeting and insertion verification.




                      Program Cost
   Ad Size        1 Region         2 Regions           Statewide
                                                                           Did You Know?
  2 col x 2”          $400             $650               $850             MS Press MTAN Reader Profile:
                                                                           • We offer the convenience of One Order, One Check,
  2 col x 4”          $750            $1,350             $1,700            One Bill.
  2 col x 6”         $1,150           $1,950             $2,550            • We reach up to 1 million readers (over 425,000
 If you are placing through an agency and would like an agency fee in-     circulation) in statewide newspapers.
                 cluded please add that amount to your
                            insertion order.
          North: 36 Newspapers - 152,496 Circulation                       Insertion Orders:
         Central: 34 Newspapers - 135,691 Circulation
                                                                           Donna Valentine
          South: 27 Newspapers - 137,212 Circulation
                                                                           Phone: 601-605-1825
        Statewide: 97 Newspapers - 425,399 Circulation
                                                                           Fax: 601-605-1387
                                                                           dvalentine@mstourism.com
       Space & Materials Deadlines                                         Publication Rep:
    Issue       Space       Materials                                      David Gillis
    Weekly              3 weeks prior             3 weeks prior            Phone: 601-981-3060
                                                                           dgillis@mspress.org
                         to pub. wk.               to pub. wk.
Mechanical Specifications Ad Sizes:                                        Art/Production:
Ad sizes: PASS SAU                                                         David Gillis
2 col x 2”: 3.79” x 2” 4.25” x 2”                                          MS Press Services
2 col x 4”: 3.79” x 4” 4.25” x 4”                                          371 Edgewood Terrace
2 col x 6”: 3.79” x 6” 4.25” x 6”                                          Jackson, MS 39206
PLEASE NOTE: You will need to supply both PASS & SAU                       Phone: 601-981-3060
sizes for                                                                  dgillis@mspress.org



Media/Delivery Supported:
PDF format requested with all graphics and
fonts embedded.                                                                  Insertion orders are sent to MTA.

                                                                                  All materials are sent directly to
                                                                                          the publication.
                        2010-2011 MTA Program of Work Member


                    MS PRESS SERVICES

                                    PrintDirect is the newest product offered by Mississippi Press Services for
                                    multiple-market newspaper advertising. We offer an affordable, single-sheet full-
                                    color program that can get your flyer inserted in newspapers at a 50K or 100K
                                    distribution level. The MTA package includes creative design, printing, delivery
                                    to distribution locations and insertion into the newspapers, all at one low,
                                    convenient cost. The quality and value of this product lends itself to promotion
                                    of festivals, pilgrimages and other special events, as well as promoting
                                    awareness of historical sites, state parks and other travel destinations.
                                    Restaurants, hotels, bed & breakfasts and other hospitality providers are ideal
                                    customers for this program.




                    Program Cost
                         Non-
                                                                   Did You Know?
         Size                             Agency Rate              MS Press Services Reader Profile:
                      Agency Rate
                                                                   • PrintDirect is an exciting full-service “print and deliver”
                                           If you are placing
   100,000 Fliers        $11,111        through an agency and      program that places professionally produced and printed
                                       would like an agency fee    single or multi-sheet inserts in MPS-member newspapers state-
                                       included please add that
    50,000 Fliers        $6,111        amount to your insertion
                                                                   wide or newspapers nationally with all the
                                                 order.            convenience you’ve come to expect from MPS.



                                                                   Insertion Orders:
        Space & Materials Deadlines                                Donna Valentine
                                                                   Phone: 601-605-1825
     Issue       Space       Materials                             Fax: 601-605-1387
    Weekly          3 weeks prior        3 weeks prior             dvalentine@mstourism.com
                     to pub. wk.          to pub. wk.
                                                                   Publication Rep:
                                                                   David Gillis
                                                                   Phone: 601-981-3060
                                                                   dgillis@mspress.org
Mechanical Specifications Ad Sizes:
All images and logos should be submitted as JPG or TIFF            Art/Production:
files. Copy should be sent as a Microsoft Word Document.           David Gillis
A MS Press Representative will work directly with your             MS Press Services
organization on art concepts, designs and proofing.                371 Edgewood Terrace
                                                                   Jackson, MS 39206
                                                                   Phone: 601-981-3060
Media/Delivery Supported:                                          dgillis@mspress.org
PDF format requested with all graphics and
fonts embedded.

                                                                         Insertion orders are sent to MTA.

                                                                          All materials are sent directly to
                                                                                  the publication.
                                         2010-2011 MTA Program of Work Member


                                                                 PARENTS
                                                                                             Online Media:
                                                   Parents is a celebration of               Art/Production Rep
                                                   today’s mother: the woman                 1/3 P4C & TD 4” 4C - FEDEX/MAIL/UPS ONLY (DON’T
                                                   who understands that taking               EMAIL) SEND TO :
                                                                                             BELOW ADDRESS AS WELL AS UPLOAD MATERIALS TO
                                                   care of her family also means             THE AD PORTAL
                                                   taking care of herself. With
                                                   breakthrough content that                 For Production Questions & Extensions contact:
                                                   informs, inspires and entertains,         Dee Gurnsey at 515.284.2133

                                                   Parents is for every woman who            Submit files via the Meredith Ad Portal
                                                   lives and parents in her own              Register at www.meredithadexpress.vioopen.com
                                                   authentic way.                            For 24 hour Ad Portal assistance,
                                                                                             call 1-800-823-7363 (1-800-T-ADSEND)
                                                                                             or email meredithhelp@adsend.com

                                                                                             Send Supplied Content/Color Proofs to:
                                                                                             Meredith Image Center
                                 Program Cost                                                Magazine Title and Issue Date
                                                                                             1716 Locust Street LS013
                                       Non-                                                  Des Moines, IA 50309
            Size                                                     Agency Rate             515.284.2133
                                    Agency Rate
  1/3 P4C Square                                                If you are placing through
    or Vertical                          $8,653                 an agency and would like     Added Value:
                                                                  an agency fee included     In-Book Reader Service
                                                                please add that amount to
        TD 4” 4C                         $4,292                     your insertion order.
                                                                                             Advertisers will receive a national in-book reader service listing
                                                                                             for every ad placement along with reader service inquiries
                   Circulation: 399,100 Travel South                                         provided via e-mail at no cost. (Value $5,000 per month
                                                                                             per title)

                                                                                             Online Reader Service
           Space & Materials Deadlines                                                       Advertisers will also receive an online reader service listing
         Issue      Space       Materials                                                    with a hotlink from the TravelMeredith.com website to your
                                                                                             website. The listing will appear on TravelMeredith.com and
     May 2010                      Feb. 19, 2010                      Feb. 19, 2010          you will receive all inquires via e-mail for the duration of your in
                                                                                             book listing. (Value $6,000)
    March 2010                     Dec. 16, 2010                      Dec. 16, 2010
     May 2011                      Feb. 19, 2011                      Feb. 19, 2011          Insertion Orders:
                                                                                             Donna Valentine
                                                                                             Phone: 601-605-1825
                                                                                             Fax: 601-605-1387
Mechanical Specifications Ad Sizes:                                                          dvalentine@mstourism.com
1/3 P4C Vertical non-bleed: 2 1/4” x 10”
1/3 P4C Square non-bleed: 4 3/4” x 4 7/8”                                                    Publication Rep:
Travel Directory 4” 4C: 2 1/4” x 4”                                                          David Wright
                                                                                             Navigate Media, Inc.
                                                                                             Phone: 678-507-0110 Ext. 111
Media/Delivery Supported:                                                                    Dwright@Navigate-Media.com
PDF/X1A
                                                                                             Art/Production:
                                                                                             Dee Gurnsey
Did You Know?                                                                                Phone: 515-284-2133
Parents Reader Profile:
• Nearly 3.9 million Parents readers took 2+ domestic vacations in the past year                    Insertion orders are sent to MTA.
• Over 2.9 million Parents readers spent $1,000+ on domestic vacations
• 96% took action as a result of reading an article/ad
                                                                                                     All materials are sent directly to
• 83% visited a website mentioned in an ad
                                                                                                             the publication.
                           2010-2011 MTA Program of Work Member

                               PRESERVATION
                                   150 Anniversary issue of he Civil War




                                    Preservation is a trusted source of news, features and travel writing on America’s
                                    historic places. It reaches 450,000 readers, average age 61 years old, with $184,000
                                    average household income. 93% visit museums; 88% visit historic communities; 86%
                                    take an average of 6.8 overnight trips a year, staying an average of 21 nights at a
                                    hotel/motel and spending an average of $6,485.




                                                                       Did You Know?
                                                                       Preservation Reader Profile:
                                                                       • National Trust for Historic Preservation
                     Program Cost                                      • 5th annual Civil War Section
                                                                       • Special Rates and bonus edit for MTA members
                              Non-
          Size                                 Agency Rate
                           Agency Rate
                                                If you are placing
       Full page               $8,301          through an agency
                                                and would like an
        1/2 page               $4,150         agency fee included
                                                 please add that
                                                                       Added Value:
                                                  amount to your       bonus edit, photos, reduced rate and
        1/6 page               $1,383             insertion order.
                                                                       reader service
   Circulation: Reaching over 450,000 readers

                                                                       Insertion Orders:
        Space & Materials Deadlines                                    Donna Valentine
                                                                       Phone: 601-605-1825
      Issue      Space       Materials                                 Fax: 601-605-1387
 May / June 2011 February 1, 2011            Febraury 5, 2011          dvalentine@mstourism.com

                                                                       Publication Rep:
Mechanical Specifications Ad Sizes:                                    Dan Tomkiewicz
Full page: 6.875 x 9.25                                                Phone: 770-640-1681
                                                                       dtomkiewicz@earthlink.net
1/2 page: 6.875 x 4.5
                                                                       Art/Production:
1/6 page: 2.125 x 4.5                                                  Beth Siegel
                                                                       Beth_Siegel@nthp.org
Media/Delivery Supported:
JPEG


Online Media:
                                                                             Insertion orders are sent to MTA.
Online listings for participants
                                                                              All materials are sent directly to
                                                                                      the publication.
                                 2010-2011 MTA Program of Work Member


                REJUVENATE MEETINGS

                                      Rejuvenate is the only Faith-based independently produced magazine offering indepth,
                                      targeted editorial for planners of religious meetings. Our readers often wear many
                                      hats within thier organizations, and our editorial mission is to give them insight and
                                      intelligence when it comes to thier role as meeting planners for all kinds of
                                      Faith-based events.




                                                                            Did You Know?
                                                                            Rejuvenate Reader Profile:
                          Program Cost                                      • 5,000 Faith-based Meeting Planners
                               Non-                                         • 65% of readers plan 5+ annual meetings
       Size                                         Agency Rate
                            Agency Rate                                     • Guaranteed 10 Leads per advertisement

   Full Page                     $4,722             If you are placing
                                                 through an agency and
                                                would like an agency fee
    1/2 Page                     $3,144         included please add that
                                                amount to your insertion    Added Value:
    1/3 Page                     $2,400                   order.            • 10 qualified meeting planner leads per insertion
                                                                            • Matching editorial in June and December issues
      Circulation: 5,000 Faith-based planners
                   (BPA Audited)

          Space & Materials Deadlines                                       Insertion Orders:
                  Issue                      Space         Materials        Donna Valentine
                                                                            Phone: 601-605-1825
     November 2010-Family Members         Sept. 24, 2010    Oct. 4, 2010
                                                                            Fax: 601-605-1387
     December 2010-Industry Leaders        Oct. 26, 2010    Nov. 1, 2010    dvalentine@mstourism.com
     February 2011-Forecast Report         Jan. 13, 2010   Jan. 18, 2011
              April-Technology             Feb. 22, 2011    Mar. 4, 2011    Publication Rep:
       June-CVB Showcase Issue             Apr. 22, 2011    May 3, 2011     Derek Rodriguez
       August-Marketplace Preview
                                                                            Phone: 678-987-9939
         *Southeast Showcase
                                           Jun. 24, 2011    Jul. 1, 2011    Fax: 770-582-9898
       October-Marketplace Issue           Aug. 26, 2011   Sept. 1, 2011    drodriguez@collinsonmedia.com
        November-Special Venues           Sept. 23, 2011    Oct. 4, 2011
                                                                            Art/Production:
       December-Industry Leaders           Oct. 26, 2011    Nov. 1, 2011
                                                                            Rejuvenateads@collinsonmedia.com


Mechanical Specifications Ad Sizes:
Full Page: 8.5” x 10.25”
1/2 Page: 7” x 4.75”
1/3 Page: 4.604” x 4.75”
                                                                                Insertion orders are sent to MTA.
Media/Delivery Supported:
TIFF,EPS or high resolution PDF                                                  All materials are sent directly to
                                                                                         the publication.
                      2010-2011 MTA Program of Work Member

    RELIGIOUS CONFERENCE MANAGER

                              Religious Conference Manager subscribers include all members of RCMA, a
                              professional, nonprofit, interfaith organization whose members have responsibility
                              for planning and/or managing meetings, conferences, conventions, or assemblies
                              for religious organizations and those who provide services within this specialized
                              field. Founded in 1972, RCMA is dedicated to enhancing the professionalism of its
                              members and improving the experience of religious meeting attendees throughout the
                              world. In addition to our bi-monthly magazine, RMCA Highlights will be published on
                              three consecutive days at the RCMA’s Annual Conference & Exposition. In addition to
                              daily distribution, all three dailies will be collated and mailed to all members of RCMA
                              following the conference.
                                                                   Mechanical
                                                                   Specifications Ad Sizes:
                                                                   REGULAR ISSUES FEB.-DEC.
                   Program Cost                                    Trim size: 7 3/4” x 10 3/4”
                                                                   Full Page (bleed): 8 1/8” x 11”
                         Non -                                     Full Page (non-bleed): 7 3/8” x 10 1/4”
        Size                              Agency Rate
                      Agency Rate                                  1/2 Page Horizontal: 7 3/8” x 4 7/8”
               Regular Issues Feb.-Dec.                            1/2 Page Vert (island): 4 7/8” x 7 1/2”
                                                                   1/4 Page: 3 5/8” x 4 7/8”
    Full Page 4C          $2,730          If you are placing
                                       through an agency and
                                                                   1/6 Page Vertical: 2 1/8” x 4 3/4”
    1/2 Page 4C           $2,258        would like an agency       RCMA 2010 HIGHLIGHTS ONLY — JAN.
                                         fee included please       Standard Page: 7 7/8” x 10 3/8”
    1/4 Page 4C           $1,880         add that amount to
                                        your insertion order.      1/2 Page Vertical: 5” x 13 3/4”
    1/6 Page 4C           $1,832                                   1/2 Page Horizontal: 10” x 6 1/2”
         RCMA 2010 Highlights Only - Jan.                          1/4 Page: 5” x 6 1/2”
 Standard Page 4C         $5,104          If you are placing
                                       through an agency and
    1/2 Page 4C           $4,481        would like an agency
                                                                  Insertion Orders:
                                         fee included please
                                         add that amount to
    1/4 Page 4C           $3,400        your insertion order.
                                                                  Donna Valentine
                                                                  Phone: 601-605-1825
           “*RCMA 2010 Highlights Only — Jan.
                                                                  Fax: 601-605-1387
                  Circulation: 4,378                              dvalentine@mstourism.com
                                                                  Publication Rep:
       Space & Materials Deadlines                                David Wright
                                                                  Phone: 678-507-0110 Ext. 111
     Issue       Space       Materials                            Navigate Media, Inc.
   October 2010       Sept. 2, 2010        Sept. 9, 2010          Dwright@Navigate-Media.com
  December 2010       Nov. 3, 2010         Nov. 9, 2010           Art/Production:
                                                                  Stephen Lambert
  January 2011                                                    Penton Media
                      Dec. 22, 2010       Dec. 29, 2010
    Highlights                                                    Phone: 913-967-7214
  February 2011       Jan. 21, 2011        Jan. 27, 2011          stephen.lambert@penton.com
    April 2011         Mar. 5, 2011         Mar. 8, 2011
    June 2011         May 5, 2011          May 11, 2011
   August 2011        Jul. 1, 2011         Jul. 8, 2011                 Insertion orders are sent to MTA.
Media/Delivery Supported:                                                All materials are sent directly to
PDF and PDF/X1-a                                                                 the publication.
                        2010-2011 MTA Program of Work Member

   RELIGIOUS CONFERENCE MANAGER



                               Did You Know?
                               Religious Conference Manager Reader Profile:
                               • Religious Conference Manager, the official publication of the Religious Conference
                               Management Association (RCMA), provides comprehensive in-depth editorial on
                               the special issues that are important to the planners of religious conferences
                               and meetings.
                               • Readers rely on RCM for clear, how-to information and trends that address their
                               unique meeting concerns.
                               • $1.9 million is the average annual budget our readers allocated for meeting and
                               trade show activity
                               • 43.8% of our readers save their copies of RCM for future reference


Added Value:
Direct Mail Names - Advertiser will receive 2%* of their total net spending in direct mail names (Value
$250 per thousand names). (Note - names do not include RCMA members). Deal Finder Online -
advertiser may post may post a deal to the “Deal Finder” section (Value $1,200). Database Names
- advertiser will receive 2%* of their total net spending in direct mail names (Value $250 per thousand
names, note - names do not include RCMA members). Advertiser will receive one supplier directory listing
online and one deal finder posting regardless of MeetingsNet websites purchased. Advertiser to supply
content for added value items.




                                                                         Insertion orders are sent to MTA.

                                                                          All materials are sent directly to
                                                                                  the publication.
                                   2010-2011 MTA Program of Work Member

       RELIGIOUS CONFERENCE MANAGER
                                                  EXTRA E-NEWSLETTER

                                           Delivered to Association Meetings                     Mechanical Specifications
                                           subscribers on the first Thursday of
                                           every month, Association Meetings                     Ad Sizes:
                                                                                                 Image Dimensions and file sizes: 180x150 but-
                                           Extra includes an analysis of trends
                                                                                                 ton, 15-20k; 120x240 half tower, 25K. Frames and
                                           and issues relevant to the association
                                                                                                 Looping: Max Frames = 4, Looping = 3
                                           meetings professional, solutions to                   times. 50 words with buttons; 25 words with half-
                                           planning problems, helpful information                towers. 3rd Party Ad Serving: Most 3rd Party Ad
                                           on sites and venues, tip of the month                 tags accepted. 3rd Party Ad tags for e-newsletters
                                           and more. Get your message in front                   must be standard IMG SRC and HREF tags only.
                                           of more than 13,500* association                      All 3PAS must be accompanied by anti-caching
                                           meeting planning decision makers                      documentation.
                                           every month.

                                                                                             Online Media:
                             Program Cost                                                    Materials due 2 business days prior to e-newsletter blast

                                           Non-
                Size                                             Agency Rate
                                        Agency Rate                                          Added Value:
                                                                                             Supplier Directory Listing Online - advertiser will receive an
    Top Center 180 x 150
                                             $2,290                                          online advertiser link for one year in our supplier directory on
        pixel button                                                                         www.meetingsnet.com (Value $1,200). Deal Finder Online
    2nd Center 180 x 150                                                                     - advertiser may post may post a deal to the “Deal Finder”
                                             $1,601                                          section (Value $1,200). Database Names - advertiser will
        pixel button
                                                                      If you are             receive 2%* of their total net spending in direct mail names
    3rd Center 180 x 150                                         placing through an          (Value $250 per thousand names, note - names do not include
                                              $917
        pixel button                                             agency and would            RCMA members). Advertiser will receive one supplier directory
                                                                 like an agency fee          listing online and one deal finder posting regardless of
    4th Center 180 x 150                                        included please add
                                              $869              that amount to your          MeetingsNet websites purchased. Advertiser to supply content
        pixel button                                                                         for added value items.
                                                                   insertion order.
     Top Right 120 x 240
                                             $1,979
       pixel half tower                                                                      Insertion Orders:
     2nd Right 120 x 240                                                                     Donna Valentine
                                             $1,601
       pixel half tower                                                                      Phone: 601-605-1825
      Buy multiple issues and save: 3 months 10% off; 6 months 15% off;                      Fax: 601-605-1387
                     9 months 20% off; 12 months 25% off                                     dvalentine@mstourism.com
           Space & Materials Deadlines                                                       Publication Rep:
                                                                                             David Wright
         Issue       Space       Materials                                                   Phone: 678-507-0110 Ext. 111
         Monthly                  2 weeks prior               2 business days                Navigate Media, Inc.
Media/Delivery Supported:                                                                    Dwright@Navigate-Media.com
GIF, animated GIF or JPEG files only
                                                                                             Art/Production:
Did You Know?                                                                                Stephen Lambert
Religious Conference Manager Extra E-Newsletter                                              Penton Media
Reader Profile:                                                                              Phone: 913-967-7214
• 90% of the AM Extra E-Newsletter readers are part of associations - trade association      stephen.lambert@penton.com
society, professional association/society, union, foundation, education, research, frater-
nal, ethnic, veterans, government, civic group, social, hobby, sports, religious.
• 10% of the AM Extra E-Newsletter readers are meeting/covention/conference plan-
ning companies (independent meeting planner, trade show manager or organizer,
association management company, travel agency
                                                                                                   Insertion orders are sent to MTA.
• Readers rely on Association Meetings to deliver what no other publication in the
market can provide – objective analysis of trends and issues affecting national and                 All materials are sent directly to
international association meetings and expositions.
                                                                                                            the publication.
                                 2010-2011 MTA Program of Work Member

       RELIGIOUS CONFERENCE MANAGER
                                                              ONLINE


                                        The newly redesigned Religious Conference Manager section of MeetingsNet.
                                        com provides access to: Latest industry news, Exclusive online editorial,
                                        Recommended articles, Searchable archives and more. The Religious Conference
                                        section of MeetingsNet.com is 100% dedicated to the religious conference market.
                                        Sponsorships on high visibility positions ensure that your online ads capture the
                                        attention of meeting planning executives you need to reach. Increase awareness
                                        of your destination or service, drive traffic to your website and build your customer
                                        base with MeetingsNet.com online opportunities.




                           Program Cost                                           Added Value:
                                                                                  Supplier Directory Listing Online — Advertiser will
                                         Non-                                     receive an online advertiser link for one year in our
               Size                                         Agency Rate           supplier directory on www.meetingsnet.com (value
                                      Agency Rate
                                                                                  $1,200). Deal Finder Online — Advertiser may post
      Top Left Button
                                            $378             If you are placing   a deal to the Deal Finder section (value $1,200).
        180 x 150                                           through an agency     Database Names — Advertiser will receive 2% of total
     Right Side Large                                        and would like an    net spending in direct mail names (value $250 per
                                           $344            agency fee included
     Button 300 x 250                                         please add that     thousand names; note: names do not include RCMA
                                                               amount to your     members). Advertiser will receive one supplier directory
   Lower Large Button
                                           $312                insertion order.   listing online and one Deal Finder posting regardless of
       300 x 250                                                                  MeetingsNet Web sites purchased. Advertiser to supply
    Average Monthly: RCM Page Views 4,153; RCM Unique Visitors 2,952              content for added value items.

                                                                                  Insertion Orders:
         Space & Materials Deadlines                                              Donna Valentine
                                                                                  Phone: 601-605-1825
       Issue       Space      Materials                                           Fax: 601-605-1387
                                                    2 business days               dvalentine@mstourism.com
       Monthly               2 weeks prior
                                                          prior
                                                                                  Publication Rep:
                                                                                  David Wright
Mechanical Specifications Ad Sizes:                                               Phone: 678-507-0110 Ext. 111
Image Dimensions and file sizes: 728x90, 300x250, 300x60, 180x150,
                                                                                  Navigate Media, Inc.
35K; Frames and Looping: Max Frames = 4, Looping = 3X 3rd Party Ad
                                                                                  Dwright@Navigate-Media.com
Serving: Most 3rd Party Ad tags including DART, Atlas, Bluestreak, and
Mediafarm accepted. All 3PAS must be accompanied by anti-caching                  Art/Production:
documentation. ALL Rich Media must be accompanied by a standard
                                                                                  Elizabeth Brown
GIF for use as fall back for non-rich media enabled browsers. Standard
                                                                                  Elizabeth.Brown2@penton.com
turnaround time for Banners is 2 business days for non-Rich Media
and 5 business days for Rich Media. ALL Rich Media must include a
target=blank command that will launch a new browser.

Media/Delivery Supported:
GIF, animated GIF, JPEG, HTML, Flash, Unicast
                                                                                       Insertion orders are sent to MTA.
Online Media:
Standard turnaround time for Banners is 2 business days for non-Rich Media and          All materials are sent directly to
5 business days for Rich Media                                                                  the publication.
                         2010-2011 MTA Program of Work Member

   RELIGIOUS CONFERENCE MANAGER
                                                   ONLINE

                                 Did You Know?
                                 Religious Conference Manager Online Reader Profile:
                                 • Religious Conference Manager, the official publication of the Religious Conference
                                 Management Association (RCMA), provides comprehensive in-depth editorial on
                                 the special issues that are important to the planners of religious conferences and
                                 meetings.
                                 • Readers rely on RCM for clear, how-to information and trends that address their
                                 unique meeting concerns.
                                 • $1.9 million is the average annual budget our readers allocated for meeting and
                                 trade show activity
                                 • 43.8% of our readers save their copies of RCM for future reference




Added Value:
Supplier Directory Listing Online - advertiser will receive an online advertiser link for one year in our supplier directory
on www.meetingsnet.com (Value $1,200). Deal Finder Online - advertiser may post may post a deal to the “Deal Finder”
section (Value $1,200). Database Names - advertiser will receive 2%* of their total net spending in direct mail names
(Value $250 per thousand names, note - names do not include RCMA members). Advertiser will receive one supplier
directory listing online and one deal finder posting regardless of MeetingsNet websites purchased. Advertiser to supply
content for added value items.




                                                                             Insertion orders are sent to MTA.

                                                                             All materials are sent directly to
                                                                                     the publication.
                                   2010-2011 MTA Program of Work Member


                         REUNIONS WORKBOOK


                                          20,000 circulation to Family, Military and Social Reunion Planners.




                            Program Cost                                             Added Value:
                                                                                     Bonus Circulation to Geneology Conferences and
                                         Non-
              Size                    Agency Rate
                                                              Agency Rate            Reunion Workshops.

           Full Page                      $3,492                                     Online Premier Plus listing on Reunion Travel Directory.
                                                               If you are placing
           1/2 Page                       $2,452              through an agency
           1/3 Page                        $1,944                 and would like
                                                               an agency fee in-
           1/4 Page                       $1,617              cluded please add

                                                                                     Did You Know?
                                                             that amount to your
    Itinerary Planner: Full                                      insertion order.
   Page print plus 3 online               $1,833
          itineraries                                                                Reunions Workbook Reader Profile:
               Circulation: 20,000 print
                                                                                     • Most sought after Reunion vehicle available.
                                                                                     • Teaches Reunion planners how to plan a reunion and gives
                                                                                     them tools for planning.


         Space & Materials Deadlines                                                 Insertion Orders:
      Issue      Space        Materials                                              Donna Valentine
   March 2011            January 15, 2011              January 25, 2011              Phone: 601-605-1825
                                                                                     Fax: 601-605-1387
                                                                                     dvalentine@mstourism.com
Mechanical Specifications Ad Sizes:                                                  Publication Rep:
Full Page: 7.5” x 10”                                                                Dolores Ridout
1/2 Page: 7.5” x 5” or 4.75” x 7.5”                                                  Phone: 281-762-9546
1/3 page: 2 3/8” x 10” or 4.75” x 5”                                                 dolores@ptmgroups.com
1/4 page: 3 5/8” x 4 3/4”                                                            Art/Production:
                                                                                     Rob Wyskowski
Media/Delivery Supported:                                                            adtraffic@ptmgroups.com
GIF, JPEG, PDF

Online Media:
• Reunion Travel Directory.com                                                             Insertion orders are sent to MTA.
• 58,000 page views annualy--91% new visitors.
• Provides information on top reunion travel destinations, hotels, reunion cruses.
                                                                                            All materials are sent directly to
                                                                                                    the publication.
                                  2010-2011 MTA Program of Work Member

   SOUTHERN INSPIRATIONS DIGITAL MAGAZINE



                                         Highly targeted, interactive digital magazine exclusively designed for Southern
                                         destinations, will showcase the South’s greatest assets - its beauty, varied outdoor
                                         recreational activites, distinctive food, music and events. Features interactive
                                         editorial plus ad pages with scroling content to incude rich media (with video) that
                                         further engages the reader and drives visits to participants’ websites. All pages
                                         within the digital magazine are seachable to foster organic traffic and includes
                                         “share” features for social media webcasting.


                                                                                    Media/Delivery Supported:
                            Program Cost                                            JPEG; multi-media link or SWF, etc.
                           Non-
       Size             Agency Rate
                                                      Agency Rate                   Added Value:
                                                                                    •5,000 leads including email and postal addresses from
  Custom designed four page section: Formatted ad units plus ed-
                                                                                    consumers that respond to lead generation campaign;
 ititorial and interactive event listings, links to travel guides, etc.
                                                                                    • Tracking report of traffic/engagement for advertisers in
                   1/8th page interactive formatted unit                            MTA section
                                                If you are placing through an       • Results from travel survey conducted with opt-
         1x                  $2,222            agency and would like an agen-       in readers of the digital magazine shared with all
                                               cy fee included please add that
         2x             $2,067 each            amount to your insertion order.      advertisers


                                                                                    Did You Know?
                   Eight (8) Partner minimum/campaign

  Circulation: To acheive desired impressions, up to 750,000 geo/demo targeted
    emails sent to opt-in consumers residing East of Mississippi River & Texas      Southern Inspirations Digital Magazine
                                                                                    Reader Profile:
         Space & Materials Deadlines                                                • Efficient
                                                                                    • Innovative
      Issue      Space        Materials                                             • Integrated
                                                                                    • High Impact
      Fall 2010
                            August 13, 2010               August 18, 2010
     Sept.- Dec.
                                                                                    Insertion Orders:
    Spring 2011
                              March 8, 2011                March 15, 2011           Donna Valentine
    May - Aug.
                                                                                    Phone: 601-605-1825
Mechanical Specifications Ad Sizes:                                                 Fax: 601-605-1387
• Up to 50 words of copy to highlight destination, accommodation                    dvalentine@mstourism.com
or attraction                                                                       Publication Rep:
• 2 images: 1 within editorial feature; 1 on scrolling image bar                    Dianne Turner
(JPEG file)                                                                         Phone: 404-816-0745
• Up to 3 event listings (15 words/listing) with links to website (or               dturner@aboutcmg.com
featured event) for more information
• Video – Multi-media link or SWF File – Pls. limit video to
                                                                                    Art/Production:
2 minutes”                                                                          Susan Hollander
                                                                                    shollander@aboutcmg.com
Online Media:
1) Targeted emails to opt-in consumers will link to digital magazine.
2) Magazine will be posted on two online newsstands- Zinio.com, the world’s
largest with 6 million subscribers Coverleaf.com with 1 million. Guide will be
                                                                                          Insertion orders are sent to MTA.
available for free download to desktop, iPad, iPhone, iPod touch and other mobile
applications in development                                                                All materials are sent directly to
3) Google AdWords and Yahoo Sponsored search placements                                            the publication.
.
                                2010-2011 MTA Program of Work Member


                             SOUTHERN LIVING
                                             1 in 4 Southern women read Southern Living. With 16 million monthly readers, no
                                             other magazine covers the Southern travel market like we do.



                                                                                    Mechanical
                                                                                    Specifications Ad Sizes:
                                                                                    Build ad document to actual ad size. Do not
                                                                                    bleed anything or include any
                                                                                    crop/registration marks. No spot color.

                                                                                    Media/Delivery Supported:
                                                                                    PDF, TIFF or EPS, 300 dpi, CMYK
                         Program Cost
            Size
                                         Non-
                                      Agency Rate
                                                  Agency Rate                       Did You Know?
                  All ads are 4-color travel directories 2.25”
                                                                                    Southern Living Reader Profile:
                                                                                    • Four geographic regions to choose from
       South Central                       $3,383
                                                                                    • 5th largest monthly consumer magazine
         Southwest                         $3,739                                   • Highly competitive rates
      South Central &
        Southwest
                                           $6,172                    If you are
                                                                 placing through
       South Atlantic                      $3,867                    an agency
                                                                     and would
                                                                                    Added Value:
  South Atlantic & South                                          like an agency    Reader service listing in-book (full run circulation)
         Central
                                           $6,213                  fee included     and online each month you advertise. Leads sent
                                                                 please add that
      South Atlantic &                                                              weekly via e-mail.
        Southwest
                                           $6,083                amount to your
                                                                 insertion order.
   South Atlantic, South
   Central & Southwest
                                           $8,470                                   Insertion Orders:
                                                                                    Donna Valentine
           Full Run                       $10,051
                                                                                    Phone: 601-605-1825
 Circulation: South Central 695,000; Southwest 630,000; South Central/
Southwest 1,325,000; South Atlantic 650,000; South Atlantic/South Cen-
                                                                                    Fax: 601-605-1387
tral 1,345,000; South Atlantic/Southwest 1,280,000; South Atlantic/South            dvalentine@mstourism.com
            Central & Southwest 1,975,000; Full Run 2,585,000

                                                                                    Publication Rep:
       Space & Materials Deadlines                                                  Courtney Cofield
     Issue       Space       Materials                                              Phone: 404-888-1957
                                                                                    courtney_cofield@timeinc.com
  November 2010                 Aug. 25, 2010                    Sept. 1, 2010
  December 2010                 Sept. 27, 2010                   Oct. 1, 2010       Art/Production:
   January 2011                 Oct. 25, 2010                    Nov. 1, 2010       Tara Hardee
   February 2011                Nov. 29, 2010                    Dec. 1, 2010       Phone: 205-445-6826
    March 2011                  Dec. 28, 2010                    Jan. 3, 2011       tara_hardee@timeinc.com
     April 2011                 Jan. 25, 2011                    Feb. 1, 2011
     May 2011                   Feb. 22, 2011                    Mar. 1, 2011
     June 2011                  Mar. 28, 2011                    Apr. 1, 2011
     July 2011                   Apr. 25, 2011                   May 1, 2011             Insertion orders are sent to MTA.
    August 2011                 May 25, 2011                     Jun. 1, 2011
  September 2011                Jun. 24, 2011                    Jul. 1, 2011            All materials are sent directly to
   October 2011                  Jul. 25, 2011                   Aug. 1, 2011                    the publication.
                        2010-2011 MTA Program of Work Member


                      SOUTHERN LIVING
                              CIRCULATION UPGRADE SPECIAL




                              Modern Life. Southern Style. Southern Living highlights the traditions and gracious way
                              of life in the South while encouraging our readers to add their own unique twists. Our
                              16 million readers can discover casual entertaining ideas; delicious and easy recipes;
                              healthy tips for raising their families; gardening and home design for beginners or pros;
                              and visits to the places they love.



                                                                   Did You Know?
                                                                   Southern Living Reader Profile:
                                                                   • Four geographic regions to choose from
                                                                   • 5th largest publication in the country
                   Program Cost                                    • Highly competitive rates

                               Non-
            Size              Agency       Agency Rate             Added Value:
                               Rate                                Reader service listing both in-book and online —
                                                                   leads sent weekly via e-mail. Bonus ad in The
                                            If you are placing
                                           through an agency       Best of Southern Living. Option to run a 1/3 page
 South Central/Southwest                    and would like an      four-color in ANY issue of Southern Living for only
                               $5,204     agency fee included
                                                                   $3,675 — front of book positioning with discount
 4-color Travel Directory                    please add that
                                         amount to your inser-     level over 50% — must run a March circulation
                                                tion order.
                                                                   upgrade ad to get this opportunity.
  Circulation: South Central and Southwest regions
                      1,325,000
                                                                    Insertion Orders:
                                                                    Donna Valentine
       Space & Materials Deadlines                                  Phone: 601-605-1825
                                                                    Fax: 601-605-1387
     Issue      Space       Materials
                                                                    dvalentine@mstourism.com
    March 2011       Dec. 28, 2010         Jan. 3, 2011
                                                                    Publication Rep:
                                                                    Courtney Cofield
                                                                    Phone: 404-888-1957
Mechanical Specifications Ad Sizes:                                 courtney_cofield@timeinc.com
Build ad document to actual ad size. Do not bleed
anything or include any crop/registration marks.                    Art/Production:
No spot color.                                                      Tara Hardee
                                                                    Phone: 205-445-6826
Media/Delivery Supported:                                           tara_hardee@timeinc.com
PDF, TIFF or EPS, 300 dpi, CMYK


                                                                         Insertion orders are sent to MTA.

                                                                          All materials are sent directly to
                                                                                  the publication.
                                    2010-2011 MTA Program of Work Member

                                 SOUTHERN LIVING
                                                                    ONLINE


                                              SouthernLiving.com is the online resource for people who love the Southern
                                              lifestyle. Created by a team of experts on Southern food, gardens, home
                                              design, travel, and healthy living, southernliving.com is the ultimate insiders’
                                              guide to one of the most intriguing regions of the country. It’s filled with tips
                                              and ideas guaranteed to deliver the best of the South right to you—no matter
                                              where you live.




                                                                                      Mechanical Specifications
                                                                                      Ad Sizes:
                             10 Spots Available                                       JPEG and GIF 20K max, Flash v8, 40K on
                                                                                      initial load, 70K total. Rich media TBD.
                             Program Cost
                                       Non-                                           Media/Delivery Supported:
              Size                                            Agency Rate             JPEG and GIF 20K max. Flash V8, 40K on
                                    Agency Rate
                                                                                      initial load, 70K total. Rich Media TBD
  December, 2010
                                        $5,000                If you are placing
 728 x 90, 300 x 250                                       through an agency and
                                                            would like an agency      Online Media:
                                                          fee included please add
    August, 2011                                             that amount to your      Comprehensive banner rotation within
                                        $5,000                  insertion order.
 728 x 90, 300 x 250                                                                  premium travel content and channels

            Guaranteed 375,000 Impressions Each
                                                                                      Insertion Orders:
                                                                                      Donna Valentine
                                                                                      Phone: 601-605-1825
            Space & Materials Deadlines                                               Fax: 601-605-1387
           Issue       Space      Materials                                           dvalentine@mstourism.com
      Campaign timing                                                                 Publication Rep:
                                      Oct. 20, 2010              Nov. 1, 2010
     12/1/10 - 12/31/10
                                                                                      Courtney Cofield
      Campaign timing                                                                 Phone: 404-888-1957
                                     June 20, 2011               July 1, 2011
      8/1/11 - 8/31/11                                                                courtney_cofield@timeinc.com
                                                                                      Art/Production:
                                                                                      Margie Davidson
                                                                                      Phone: 205-445-6915
                                                                                      margie_davidson@timeinc.com
Did You Know?
SouthernLiving.com Visitor Profile:
• 51% of southernliving.com visitors have planned a leisure trip online in the last
30 days
• 75% of southernliving.com visitors are female                                          Insertion orders are sent to MTA.
• Median income: $75,554
• 63% of southernliving.com visitors are online EVERY DAY                                All materials are sent directly to
                                                                                                 the publication.
                              2010-2011 MTA Program of Work Member


                                 SPORTSEVENTS

                                      SportsEvents is the industry leader in reaching market-to-market sports event planners* from
                                      the grassroots level to national governing bodies. Our 16,000+ readers select the sites for more
                                      than 41,000 sports events annually, generating $6.4 billion in direct spending each year.** The
                                      planners read the publication cover to cover because it helps them be more successful with
                                      their events. SportsEvents is the only sports planning magazine in the industry that is audited by
                                      BPA, guaranteeing that the magazine is really getting the message for MTA members in front of
                                      their best prospects. The magazine is complemented by our Web site, SportsEventsMagazine.
                                      com, and our digital edition. Our conference and trade show, S.P.O.R.T.S., offers face-to-face
                                      networking opportunities for MTA members.




                        Program Cost
                                Non-
          Size
                             Agency Rate
                                                    Agency Rate                   Mechanical
 Full Page 4-color               $2,600               If you are placing          Specifications Ad Sizes:
                                                  through an agency and
                                                                                  Full Page 4-color bleed: 8 1/2” x 11”
  1/2 Page 4-color               $1,793          would like an agency fee
                                                    included please add           Trim Size: 8 3/8” x 10 7/8”
                                                    that amount to your
  1/3 Page 4-color               $1,578                 insertion order.          1/2 Page 4-color: 4 5/8” x 7 3/8” or 7” x 5”
                                                                                  1/3 Page 4-color: 2 1/4” x 10” or 4 5/8” x 5”
        Circulation: 16,537 subscribers***
                                                                                  Media/Delivery Supported:
        Space & Materials Deadlines                                               High-resolution (300 dpi) PDF

      Issue      Space        Materials                                           Insertion Orders:
  October 2010             Aug. 16, 2010             Sept. 1, 2010                Donna Valentine
                                                                                  Phone: 601-605-1825
 November 2010             Sept. 15, 2010            Oct. 1, 2010
                                                                                  Fax: 601-605-1387
 December 2010             Oct. 15, 2010             Nov. 1, 2010                 dvalentine@mstourism.com
  January 2011             Nov. 15, 2010             Dec. 1, 2010
                                                                                  Publication Rep:
  February 2011            Dec. 15, 2010             Jan. 4, 2011                 Tiffany Burtnett
   March 2011              Jan. 17, 2011             Feb. 1, 2011                 Phone: 813-684-4481
                                                                                  Cell phone: 251-233-3212
    April 2011             Feb. 15, 2011             Mar. 1, 2011
                                                                                  tburtnett@coveypubs.com
    May 2011               Mar. 15, 2011             Apr. 1, 2011
                                                                                  Art/Production:
    June 2011              Apr. 15, 2011             May 2, 2011                  Dorothy White
    July 2011              May 16, 2011              Jun. 1, 2011                 Phone: 251-968-5300
   August 2011             Jun. 15, 2011              Jul. 1, 2011                dwhite@coveypubs.com
                                                                                  E-mail ads to advertising@coveypubs.com
 September 2011             Jul. 15, 2011            Aug. 1, 2010


                                                                                     Insertion orders are sent to MTA.
 * Publisher’s own data
** Based on Readship Surveys conducted by SportsEvents Magazine                       All materials are sent directly to
*** December 2009 statement, BPA worldwide.
                                                                                              the publication.
                              2010-2011 MTA Program of Work Member


                                 SPORTSEVENTS
                                        Did You Know?
                                        SportsEvents Reader Profile:
                                        • 16,000+ readers select sites for more than 41,000 market-to-market sports
                                        events and competitions, generating $6.4 billion in direct spending
                                        each year.**

                                        • Just one event will generate an average of $261,000 for your area!

                                        • Advertisers with SportsEvents receive special rates on trade show booths
                                        for S.P.O.R.T.S.



Added Value:
• Matching advertorial for half-page and full-page advertisers in December 2010 (value of up to $3,550)

• Matching advertorial for one-third page (one-fourth ad and one-fourth editorial), half-page and full-page
advertisers in May 2011 Small Markets Feature (value of up to $3,550)

• Reader service (Advertiser Reference Guide Hot Sites and Internet BRC) (value of $750 per month)

• Active hyperlinks on digital edition (value of $750 per month)

• Free listing/hyperlink/inclusion in our directory issues (October — Baseball/Softball, December — Planner’s
Guide to CVBs & Sports Commissions, April — Soccer, or July— Skater’s Edge Sourcebook) for 12 months
with advertising in the respective issue (value of $775 each time)

• 10% off trade show booths for advertisers at our upcoming S.P.O.R.T.S. Institute Conference




                                                                            Insertion orders are sent to MTA.
 * Publisher’s own data
** Based on Readship Surveys conducted by SportsEvents Magazine              All materials are sent directly to
*** December 2009 statement, BPA worldwide.
                                                                                     the publication.
                   2010-2011 MTA Program of Work Member


        SPORTSEVENTSMAGAZINE.COM

                         Unparalleled in the sports events planning industry, SportsEventsMagazine.com offers the
                         tools to deliver the sales message for the MTA members effectively and affordably to their best
                         prospects. With the most user-friendly options in the industry, SportsEventsMagazine.com
                         reaches the real marketplace for planners of market-to-market sporting events and competitions
                         from the grassroots level on up. SportsEventsMagazine.com draws planners to the site with
                         our cutting-edge searchable planning directories, electronic bid sheet, Ask the Experts (where
                         questions are answered by our editorial advisory board), story archives, reader feedback and
                         exclusive online content. We can offer MTA members numerous online options, including
                         banner ads, adlets, e-newsletter banner ads and e-vertorials, customized e-newsletters, video
                         showcases, webinar sponsorships, e-mail blasts, and e-brochures. SportsEventsMagazine.com
                         can help the MTA members create awareness of their appeal as a top destination for sporting
                         events and families.



                                                                  Mechanical
                                                                  Specifications Ad Sizes:
                 Program Cost                                     Banner Ad: 728 x 90 pixels
                                                                  Side Adlet: 180 x 150 pixels
                        Non-                                      Custom Adlet: 180 x 600 pixels
      Size                                Agency Rate
                     Agency Rate                                  Flash Video Home Page Adlet: 180 x 150 pixels;
   Banner Ad             $689                                     SWF format file
   Side Adlet           $1,194                                    E-Newsletter Banner Ad: 622 x 60 pixels
                                           If you are placing     E-Newsletter E-vertorial: 75 words, logo
  Custom Adlet          $1,617            through an agency
                                           and would like an
  Flash Video           $2,406                 agency fee
Home Page Adlet                             included please       Media/Delivery Supported:
                                            add that amount
  E-Newsletter           $535                    to your          High-resolution (300 dpi) PDF
   Banner Ad                                 insertion order.

  E-Newsletter           $628                                     Insertion Orders:
   E-vertorial
                                                                  Donna Valentine
                                                                  Phone: 601-605-1825
      Space & Materials Deadlines                                 Fax: 601-605-1387
   Issue       Space        Materials                             dvalentine@mstourism.com
 October 2010     Aug. 16, 2010          Sept. 1, 2010            Publication Rep:
November 2010     Sept. 15, 2010         Oct. 1, 2010             Tiffany Burtnett
                                                                  Phone: 813-684-4481
December 2010     Oct. 15, 2010          Nov. 1, 2010             Cell phone: 251-233-3212
 January 2011     Nov. 15, 2010          Dec. 1, 2010             tburtnett@coveypubs.com
February 2011     Dec. 15, 2010          Jan. 4, 2011             Art/Production:
  March 2011      Jan. 17, 2011          Feb. 1, 2011             Dorothy White
                                                                  dwhite@coveypubs.com
  April 2011      Feb. 15, 2011          Mar. 1, 2011
                                                                  Phone: 251-968-5300
   May 2011       Mar. 15, 2011          Apr. 1, 2011
  June 2011       Apr. 15, 2011          May 2, 2011
   July 2011      May 16, 2011           Jun. 1, 2011
 August 2011      Jun. 15, 2011           Jul. 1, 2011
September 2011    Jul. 15, 2011          Aug. 2, 2011
                                                                       Insertion orders are sent to MTA.

                                                                        All materials are sent directly to
                                                                                the publication.
                          2010-2011 MTA Program of Work Member


           SPORTSEVENTSMAGAZINE.COM


                                Did You Know?
                                SportsEventsMagazine.com Reader Profile:
                                • SportsEventsMagazine.com offers numerous lead generators for MTA members to
                                increase your appeal as a destination for sports events and families.

                                • SportsEventsMagazine.com perfectly complements the printed editions of
                                SportsEvents and offers planners interactive planning tools and information they need
                                to make their events and competitions more successful.

                                • Based on industry averages, just one event booked by a SportsEvents reader and
                                SportsEventsMagazine.com user will generate an average of more than $261,000 in
                                spending for the destination.




Added Value:
With a spending level of $5,000-$9,999 net on SportsEventsMagazine.com, the MTA member will receive a voucher
for $500 net in additional online advertising as added value. With a spending level of more than $10,000 net, the MTA
member will receive a voucher for $1,000 net in additional online advertising as added value. The voucher can only be
used toward any additional advertising options on SportsEventsMagazine.com and the digital edition of SportsEvents. It
cannot be used for print ad campaigns or payment of online advertising needed to reach added-value levels. The voucher
must be used by September 2011.




                                                                          Insertion orders are sent to MTA.

                                                                           All materials are sent directly to
                                                                                   the publication.
                                     2010-2011 MTA Program of Work Member


          SPORTS TRAVEL DIRECTORY
                                           BY PREMIER TOURISM MARKETING




                                                 Sports Travel Directory by Premier Tourism Marketing is the NEW way to promote
                                                 your sports destination and facilities year-round in print and online. Sports
                                                 tournaments and events are big business — each event booked represents an
                                                 average of more than $250,000 in economic impact to a single destination.




                                                                                            Did You Know?
                             Program Cost                                                   SportsTravel Directory Reader Profile:
                                                                                            • Complete resource to reach sports event planners
                                        Non-
             Size                                                Agency Rate                • Reaches rights-holders and governing bodies both in print and
                                     Agency Rate
                                                                                            online
        Full Page                         $2,655                                            • Official publication of United States Sports Congress (USSC)
                                                                  If you are placing
         2/3 Page                         $2,211                 through an agency          • Complete tracking of print and online ads with your own
                                                                  and would like an         online account
         1/2 Page                         $1,875                agency fee included
                                                                   please add that
         1/3 Page                         $1,467                    amount to your
                                                                    insertion order.
         1/6 Page                          $615                                             Added Value:
   Circulation: 10,000 rights-holders, governing bodies and professional and amateur
                                                                                            Showcase Web page online listing with contact information,
 sports event planners. These buyers are responsible for destinations, hotels and facili-
  ties for more than 20 disciplines of youth, high school, amateur, collegiate, Olympic     direct link and 300-word description full listing of your facilities.
                                 and professional sports.


                                                                                            Insertion Orders:
                                                                                            Donna Valentine
          Space & Materials Deadlines                                                       Phone: 601-605-1825
                                                                                            Fax: 601-605-1387
        Issue      Space        Materials                                                   dvalentine@mstourism.com
 September 2010                   Jul. 31, 2010                  Aug. 1, 2010
                                                                                            Publication Rep:
                                                                                            Dolores Ridout
                                                                                            Phone: 281-762-9546
Mechanical Specifications Ad Sizes:                                                         Fax: 281-762-9587
Full Page: 7.5” x 10”                                                                       dolores@ptmgroups.com
2/3 Page: 4.75” x 10”
                                                                                            Art/Production:
1/2 Page: 7.5” x 5” or 4.75” x 7.5”
                                                                                            Rob Wyskowski
1/3 Page: 4.75” x 5”
                                                                                            rob@ptmgroups.com
1/6 Page: 2.375” x 4.875”

Media/Delivery Supported:
CD-ROM, Zip or e-mail. EPS, TIFF, high-resolution PDF                                             Insertion orders are sent to MTA.

                                                                                                   All materials are sent directly to
                                                                                                           the publication.
                                        2010-2011 MTA Program of Work Member

                                              Student Group Tour

                                                    Student Group Tour Magazine is a targeted publication for educators, tour
                                                    operators and agencies actively planning trips for student groups. Editorial
                                                    content is divided into five regions, including Southeastern. Every issue contains
                                                    information focusing on student group-friendly destinations, itineraries, travel
                                                    trends and information covering all aspects of student travel. With the regional
                                                    breakdown, articles and advertisements are placed within their respective sections
                                                    of the magazine for easy
                                                    reader reference.



                                                                                                     Added Value:
                                                                                                     Free Web listing in searchable database. Free Web page
                                                                                                     in searchable database with 3x buy. Free box ad on the
                                                                                                     Mississippi Search Results Page with 3x buy. Guaranteed
                                 Program Cost                                                        placement with editorial and an itinerary about the Southeast.
                                                                                                     Qualified leads posted online daily and mailed in a quarterly
                                Non-                                                                 lead packet complete with mailing labels. Placement in the
       Size                                                        Agency Rate                       Web-enhanced advertiser directory.
                             Agency Rate
   Full Page                       $4,828                     If you are placing through
                                                             an agency and would like an             Did You Know?
   1/2 Page                        $3,335                    agency fee included please              Student Group Tour Reader Profile:
                                                               add that amount to your               • Bonus circulation: We distribute issues at 30+ travel industry
   1/6 Page                        $1,327                           insertion order.                 events per year.
                                                                                                     • Targeting teachers: We also attend educational conferences,
  Circulation: Student Group Tour Magazine’s readers are 15,000 educators (teachers, music           including those for the National Middle School Association
 directors, administrators, coaches) and travel professionals who plan student travel. The digi-
  tal edition is also sent to international inbound tour planners from 57 countries, including the   and the National Council for Social Studies.
  UK, Germany and Australia. Our full-time Circulation Department qualifies all subscriptions.       • 3X the tour operators: We go to at least three times as many
       Further circulation information can be found in our media kit at www.grouptour.com.           student tour operators as our closest competitor.
                                                                                                     • Student Group Tour Magazine’s editorial department is out
                                                                                                     in the field attending trade shows and media tours. Our staff is
     www.studentgrouptourmagazine.com                                                                always looking for how a destination can support curriculum.
                                                                                                     By providing the information that educators and planners
                                      Non-                                                           need, we’ve developed a loyal audience that is committed to
            Size                                                  Agency Rate                        student travel.
                                   Agency Rate
        Skyscraper size offered at special pricing.                                                  Insertion Orders:
                                                                                                     Donna Valentine
 Tier 1 Annual Rate:                     $6,000                   If you are placing
                                                               through an agency and                 Phone: 601-605-1825
 Tier 2 Annual Rate:                     $2,880                 would like an agency
                                                                                                     Fax: 601-605-1387
                                                              fee included please add
                                                                 that amount to your                 dvalentine@mstourism.com
 Tier 3 Annual Rate:                     $2,520                     insertion order.
                                                                                                     Publication Rep:
          Space & Materials Deadlines                                                                Marlene Cnossen
       Issue      Space        Materials                                                             marlene@grouptour.com
                                                                                                     Phone: 231-933-4900
 October 2010                    Jul. 15, 2010                       Aug. 1, 2010
                                                                                                     Fax: 231-933-4909
 January 2011                    Oct. 15, 2010                       Nov. 1, 2010
                                                                                                     Art/Production:
   April 2011                    Jan. 15, 2011                       Feb. 1, 2011
                                                                                                     marlene@grouptour.com
 October 2011                    July 15, 2011                       Aug. 1, 2011
Mechanical Specifications Ad Sizes:
Full Page: 7.25” x 9.75”                                                                                  Insertion orders are sent to MTA.
1/2 Page: 4.75” x 9.75”
1/6 Page: 2.25” x 4.75”
                                                                                                           All materials are sent directly to
Adobe PDF, Photoshop TIFF or EPS, QuarkXPress 4.0 & above, Macintosh.
Further ad specs can be found in our media kit at www.grouptour.com.
                                                                                                                   the publication.
                                 2010-2011 MTA Program of Work Member

      STUDENT TRAVEL PLANNING GUIDE
                                          BY PREMIER TOURISM MARKETING




                                            Student Travel Planning Guide is a student travel planner’s trusted ally. The
                                            publication leads readers through every step of the booking process to ensure a safe,
                                            successful trip. Chapters include setting a timeline, selecting a destination, negotiating
                                            with vendors, locating fund-raising resources, recruiting chaperones, understanding
                                            insurance regulations and learning on-board etiquette.




                                                                                  Did You Know?
                        Program Cost                                              Student Travel Planning Guide
                                                                                  Reader Profile:
                                Non-
       Size                                              Agency Rate              • Essential how-to guide covers all aspects of planning and
                             Agency Rate
                                                                                  organizing a trip for a student travel group
    Full Page                     $3,492                  If you are placing      • “#1 online Web resource with more than 78% of our Web
                                                         through an agency
    1/2 Page                      $2,452                  and would like an       traffic originating from Google, Yahoo and MSN
                                                        agency fee included       • Only print vehicle that reaches planners at the precise time
    1/3 Page                      $1,616                   please add that
                                                                                  they are selecting destinations, tour operators and vendors
                                                            amount to your
    1/6 Page                       $994                     insertion order.      • Results tracked through Insta-Trak, our industry-leading
    Circulation: 35,000 total circulation with 20,000 school principals,          online reader service management tool
   band & choir directors, youth group leaders, and student tour & travel
  operators receiving print edition, plus 15,000 additonal school principals      Insertion Orders:
                and music directors receiving digital edition.
                                                                                  Donna Valentine
                                                                                  Phone: 601-605-1825
       Space & Materials Deadlines                                                Fax: 601-605-1387
                                                                                  dvalentine@mstourism.com
     Issue     Space       Materials
 September 2010            July 31, 2010               August 1, 2010             Publication Rep:
                                                                                  Dolores Ridout
Mechanical Specifications Ad Sizes:                                               Phone: 281-762-9546
Full Page: 7” x 10”                                                               Fax: 281-762-9587
1/2 Page: 7.5” x 5”                                                               dolores@ptmgroups.com
1/3 Page: 4.75” x 5” or 2.375” x 10”
1/6 Page: 2.375” x 4.875”                                                         Art/Production:
                                                                                  Rob Wyskowski
Media/Delivery Supported:                                                         rob@ptmgroups.com
CD-ROM, Zip or e-mail. EPS, TIFF, high-resolution PDF


Added Value:
Showcase Web page on www.studenttraveldirectory.com

                                                                                       Insertion orders are sent to MTA.
Online Media:
Banner ads available.
                                                                                        All materials are sent directly to
Showcase Memberships available.
                                                                                                the publication.
                                 2010-2011 MTA Program of Work Member

         THE HISTORY CHANNEL MAGAZINE


                                     Official publication of THE HISTORY CHANNEL CLUB. Our members are more than
                                     history buffs – they are travel enthusiasts looking for their next great historic adventure.
                                     They have the time and discretionary income to venture out across the Southeast to
                                     explore and understand our country’s past. THE HISTORY CHANNEL MAGAZINE was
                                     cited as the #2 most read history magazine for Cultural/Heritage Travelers who spend
                                     61% more, take 25% more trips, and stay longer than leisure travelers. 78% of all leisure
                                     travelers participate in cultural and/or heritage activities. 24% of all leisure travelers will
                                     take cultural/heritage trip next year. Source: Mandala Research, 2009.




                                                                                   Did You Know?
                           Program Cost                                            The History Channer Magazine
                                                                                   Reader Profile:
                                Non-
        Size                                             Agency Rate               • Cited by Cultural/Heritage Travelers as #2 most read history
                             Agency Rate                                           publication (Mandala Research, 2009)
 1/6 Page Travel                                          If you are placing       • Median Age: 56
                                 $2,083                through an agency and
 Destinations ad                                                                   • Median HHI: $76,391
                                                        would like an agency
    Open Rate                    $2,778               fee included please add      • 63% took domestic trip last year-90% by car
                                                         that amount to your
                  Discount: 25%                             insertion order.

                           Circulation: 300,000


                                                                                   Insertion Orders:
          Space & Materials Deadlines                                              Donna Valentine
        Issue      Space       Materials                                           Phone: 601-605-1825
                                                                                   Fax: 601-605-1387
   Nov./Dec. 2010             Sept. 1, 2010              Sept. 15, 2010
                                                                                   dvalentine@mstourism.com
    Mar./Apr. 2011             Jan. 1, 2011               Jan. 15, 2011
    May/June 2011              Mar. 1, 2011               Mar. 15 2011             Publication Rep:
   Sept./Oct. 2011             July 1, 2011               July 15, 2011            Jeannea Spence, SE Travel Manager
                                                                                   Phone: 404-402-6808
    Nov./Dec. 2011            Sept. 1, 2011              Sept. 15, 2011
                                                                                   Fax: 404-795-0795
                                                                                   Jspence@NAMGinc.com
Mechanical Specifications Ad Sizes:                                                Art/Production:
1/6 Page: 2 1/4” X 4”                                                              Erin Nielsen
Maximum total color density should not exceed 300% and only one color should
                                                                                   Enielsen@NAMGinc.com
be solid. The preferred density of any one color is 80%; maximum density is 95%.
Digital files may be sent on CD-ROM, DVD or uploaded to FTP site. Preferred
Format: PDF/X-1a sent on CD-ROM with proof.

Media/Delivery Supported:
PDF/X-1a sent on CD-ROM with proof
                                                                                        Insertion orders are sent to MTA.

Added Value:                                                                             All materials are sent directly to
Reader Service listing in magazine, online, and on BRC card                                      the publication.
                2010-2011 MTA Program of Work Member


        TODAY IN MISSISSIPPI

                        Today in Mississippi is the official monthly publication of the state’s electric power
                        associations, containing human interest features and newswriting especially for
                        Mississippians. The publication is mailed to more than 460,000 households and
                        businesses and is the largest circulated publication in Mississippi.


                                                              Mechanical
                                                              Specifications Ad Sizes:
                                                              PDF for all camera ready ads; all fonts must
                                                              be embedded; color must be CMYK, not
                                                              RGB; black and white must be grayscale.
                                                              EPS at 300 dpi. Use a 4 column format with
            Program Cost                                      the column width of 2 3/8” and height of
                                                              2 3/4. Two columns are 4.877” (4 15/16”),
            Non-                                              three columns 7.413” (7 9/16”) and four
Size                               Agency Rate
         Agency Rate                                          columns 10.123” (10 1/8”).
                Up to 12”
                               If you are placing through
B&W     $91 per col. inch      an agency and would like
                                 an agency fee included       Media/Delivery Supported:
Color   $118 per col. inch     please add that amount to
                                   your insertion order.
                                                              PDF, JPEG, TIFF or EPS at 300 dpi

              1/6 Magazine
B&W           $453
                                  same as above               Added Value:
Color         $592                                            Reader service listing. Free Plan “A” 4C Vacation Planning
              1/3 Magazine                                    Guide ad, which includes a 300 dpi photo and 30 words of
                                                              copy.
B&W           $907
                                  same as above
Color        $1,462                                           Insertion Orders:
               1/4 Tabloid                                    Donna Valentine
B&W          $1,061                                           Phone: 601-605-1825
                                  same as above               Fax: 601-605-1387
Color        $1,894
                                                              dvalentine@mstourism.com
              1/2 Magazine
B&W          $1,224                                           Publication Rep:
                                  same as above               Jay Swindle
Color        $2,057
                                                              Phone: 601-605-8604
              2/3 Magazine                                    Fax: 601-605-8601
B&W          $1,632                                           swindle@epaofms.com
                                  same as above
Color        $2,465
                                                              Art/Production:
               1/2 Tabloid
                                                              Mark Bridges and Rickey McMillan
B&W          $2,122
                                  same as above               bridges@epaofms.com
Color        $3,066
                                                              mcmillan@epaofms.com
               Junior Page
B&W          $2,448
                                  same as above
Color        $3,392
                Full Page                                          Insertion orders are sent to MTA.
B&W          $3,819
                                  same as above                     All materials are sent directly to
Color        $4,763
                                                                            the publication.
        Circulation: 467,804
                                2010-2011 MTA Program of Work Member


                     TODAY IN MISSISSIPPI

                                       Did You Know?
                                       Today in Mississippi Reader Profile:
                                       • Largest circulated publication in Mississippi
                                       • Readership is rural Mississippi, statewide; no other publication can match in Mississippi
                                       • More than 1 million Mississippians have the opportunity to read it each month
                                       • Readership is 85% and a response of 1/2 of 1% results in more than 2,000 households or businesses.




           Space & Materials Deadlines
         Issue        Space       Materials
     January 2011**              Nov. 22, 2010           Dec. 3, 2010
      February 2011              Jan. 3, 2011            Jan.14, 2011
       March 2011                Jan. 31, 2011           Feb. 11, 2011
        April 2011               Feb. 28, 2011           Mar. 11, 2011
        May 2011                 Apr. 4, 2011            Apr. 15, 2011
        June 2011                May 2, 2011             May 13, 2011
        July 2011                May 30, 2011            Jun. 10, 2011
       August 2011                Jul. 4, 2011           Jul. 15, 2011
     September 2011              Aug. 1, 2011            Aug. 12, 2011
     October 2011**              Sept. 5, 2011          Sept. 16, 2011
    Nov./Dec. 2011**             Oct. 17, 2011           Oct. 28, 2011
     January 2012**              Nov. 21, 2011            Dec. 2, 2011
** Holiday deadline schedule.




                                                                                        Insertion orders are sent to MTA.

                                                                                         All materials are sent directly to
                                                                                                 the publication.
                            2010-2011 MTA Program of Work Member


                      TRADITIONAL HOME

                                     Traditional Home is the single magazine that celebrates the pleasures of modern
                                     life through the prism of classic taste. The first publication to recognize the
                                     new face of tradition in America, Traditional Home combines an appreciation
                                     for timeless beauty with a forward-looking spirit of adventure. Traditional Home
                                     finds a balance between the past, the present, and the future. Coverage ranges
                                     from inspiring articles on decorating, garden design, and architecture to in-depth
                                     reporting on antiques and collecting, plus exciting ideas for entertaining and
                                     travel.
                                                                          Did You Know?
                                                                          Traditional Home Reader Profile:
                                                                          • Over 1.5 million Traditional Home readers took 2+ domestic
                                                                          vacations (index 149)
                                                                          • Nearly 1.4 million Traditional Home readers spent $1,000+
                                                                          on domestic vacations (index 149)

                       Program Cost                                       • 96% took action as a result of reading an article/ad.
                                                                          • 85% visited a Web site mentioned in an ad.
                            Non-
        Size
                         Agency Rate
                                                Agency Rate              Added Value:
                                                                         In-Book Reader Service
                                            If you are placing through
                                            an agency and would like     Advertisers will receive a national in-book reader service
 1/9 Brochure 4C            $2,629            an agency fee included     listing for every ad placement along with reader service
                                            please add that amount to
                                                your insertion order.    inquiries provided via e-mail at no cost. (Value $5,000 per
                                                                         month per title)
            Circulation: 950,000 — National
                                                                         Online Reader Service
                                                                         Advertisers will also receive an online reader service listing
       Space & Materials Deadlines                                       with a hotlink from the TravelMeredith.com website to your

       Issue      Space     Materials                                    website. The listing will appear on TravelMeredith.com and
                                                                         you will receive all inquires via e-mail for the duration of your
    October 2010         Jul. 20, 2010 Jul. 20, 2010                     in book listing. (Value $6,000)
     May 2011            Feb. 19, 2011 Feb. 19, 2011
                                                                         Insertion Orders:
    October 2011         Jul. 20, 2011 Jul. 20, 2011                     Donna Valentine
                                                                         Phone: 601-605-1825
                                                                         Fax: 601-605-1387
Mechanical Specifications Ad Sizes:                                      dvalentine@mstourism.com
1/9 Page Brochure four-color (Traditional Home will create
the unit)                                                                Publication Rep:
• Image or brochure cover plus 40 words of copy and                      David Wright
your logo                                                                Navigate Media, Inc.
• E-mail materials to Marcia.Person@meredith.com.                        Phone: 678-507-0110 Ext. 111
• Traditional Home will create your brochure ad for you at no            Dwright@Navigate-Media.com
charge.
                                                                         Art/Production:
                                                                         Marcia.Person@Meredith.com
Media/Delivery Supported:
40 words Microsoft Office document
High-resolution (300 dpi) image                                                 Insertion orders are sent to MTA.

                                                                                 All materials are sent directly to
                                                                                         the publication.
                            2010-2011 MTA Program of Work Member


                 TRAVEL 50 & BEYOND

                                There are a lot of travel magazines and plenty of maturity magazines, but Travel 50
                                & Beyond combines both. Why? 80% of all vacations are taken by people over 50
                                years old. Travel 50 & Beyond is the only true buy of people with time and means to
                                travel. These prime-timers control 75% of the nation’s wealth. Financially secure, they
                                take more trips, more often. Travel 50 & Beyond features domestic and international
                                destinations, small group tours, learning vacations, quiet meanderings along back
                                roads and more.




                                                                     Did You Know?
                    Program Cost                                     Travel 50 & Beyond Reader Profile:
                                                                     • Domestic trips in past 12 months: 4
                               Non-                                  • 66% Female
          Size                              Agency Rate
                            Agency Rate                              • 78% stayed in lodging facilities in past 12 months
 1/2 Page 4C Horizontal       $3,106         If you are placing      • Average HH income: $102,839
                                            through an agency
  1/3 Page 4C Square          $2,211         and would like an
                                           agency fee included
                                              please add that         Added Value:
1/6 Page 4C Vertical          $1,389           amount to your
                                               insertion order.       Reader Service listing
                                                                      Free Plan “A” 4C Vacation Planning Guide ad, which
      Circulation: 115,000 national circulation                       includes a 300 dpi photo and 30 words of copy


                                                                      Insertion Orders:
                                                                      Donna Valentine
        Space & Materials Deadlines                                   Phone: 601-605-1825
                                                                      Fax: 601-605-1387
      Issue      Space       Materials                                dvalentine@mstourism.com
   Winter 2011         Nov. 12, 2010       Nov. 19, 2010
                                                                      Publication Rep:
   Spring 2011         Jan. 10, 2011       Jan. 19, 2011              Stu Barash
  Summer 2011          Mar. 11, 2011       Mar. 22, 2011              Phone: 504-616-4888
                                                                      stu@ajrmediagroup.com
    Fall 2011          Jul. 11, 2011       Jul. 20, 2011
                                                                      Art/Production:
                                                                      Dave Hart
                                                                      dhart@travel50andbeyond.com
Mechanical Specifications Ad Sizes:                                   Vacations Magazine
1/2 Page: 7” x 5”                                                     Phone: 713-974-6903
1/3 Page: 4 5/8” x 4 7/8”                                             5851 San Felipe St., Suite 500
1/6 Page: 2 1/4” x 4 7/8”                                             Houston, TX 77057



Media/Delivery Supported:                                                 Insertion orders are sent to MTA.
PDF
                                                                          All materials are sent directly to
                                                                                  the publication.
                        2010-2011 MTA Program of Work Member

                  TRAVELMEREDITH.COM
                           FEATURED DESTINATIONS

                                 Featured Destinations is a premier section on the TravelMeredith.com home page
                                 where active travelers consistently look for new destinations and places to stay on
                                 their next vacation. Your destination will be showcased in this standout area on the
                                 home page featuring a photo, promotional copy and a link that will drive readers to
                                 your full-page online advertorial. Your destination page will feature images, advertorial
                                 copy and a link to your web site. You’ll also receive an online listing, allowing readers
                                 to directly request information about your property. These leads will be passed directly
                                 along to your destination to be used for future promotion.




                                                                        Did You Know?
                                                                        TravelMeredith.com Reader Profile:
                                                                        As a Featured Destinations sponsor you’ll receive:
                                                                        • Photo and copy on the TravelMeredith.com home page for
                                                                        one month
                                                                        • Destination page on TravelMeredith.com showcasing
                                                                        images, copy and a hot link to your Web site
                   Program Cost                                         • Online listing allowing readers to request more information
                                                                        • Leads from TravelMeredith.com of readers who have
                       Non-                                             requested information about your destination
       Size                                Agency Rate
                    Agency Rate                                         “The TravelMeredith.com site is promoted via:
                                       If you are placing through       • E-newsletter sent to a growing list of more than 200,000
   Featured                            an agency and would like         targeted travel enthusiasts
                        $3,400           an agency fee included         • In-book advertisements and Reader Service sections in all
  Destinations                         please add that amount to        Meredith titles
                                           your insertion order.
                                                                        • Hot link from Meredith network sites



                                                                        Insertion Orders:
                                                                        Donna Valentine
        Space & Materials Deadlines                                     Phone: 601-605-1825
                                                                        Fax: 601-605-1387
     Issue        Space        Materials                                dvalentine@mstourism.com
  Materials due 2 months prior before month selected
                                                                        Publication Rep:
                                                                        David Wright
                                                                        Navigate Media, Inc.
                                                                        Phone: 678-507-0110 Ext. 111
                                                                        Dwright@Navigate-Media.com

Mechanical Specifications Ad Sizes:                                     Art/Production:
Material Requirements:                                                  Marissa Joyce
• High-resolution logo                                                  Mjoyce@Navigate-Media.com
• Up to 4 JPEG images
• 250-500 words of advertorial copy
• URL address

                                                                           Insertion orders are sent to MTA.

                                                                            All materials are sent directly to
                                                                                    the publication.
                          2010-2011 MTA Program of Work Member

                    TRAVELMEREDITH.COM
                                     TRAVEL GUIDE

                                  Direct active travelers to your destination for their next vacation! Through a Travel
                                  Guide Sponsorship with TravelMeredith.com, your destination will be showcased as a
                                  featured property with dedicated editorial copy. Within the TravelMeredith.com monthly
                                  e-newsletter sent to more than 200,000 targeted travel enthusiasts, you will be
                                  prominently featured as a sponsor of your region. Readers will link from the newsletter
                                  to the full travel guide story on TravelMeredith.com. The guide we be featured online
                                  for one month and will remain online within archives up to a year. Take advantage
                                  of this opportunity for awareness and longevity of your message through a regional
                                  Travel Guide Sponsorship.




                                                                       Did You Know?
                                                                       TravelMeredith.com Reader Profile:
                                                                       • As a Travel Guide sponsor you’ll receive prominent
                                                                       exposure on the TravelMeredith.com monthly e-newsletter
                    Program Cost                                       sent to more than 200,000 active travel enthusiasts.
                          Non-                                         The TravelMeredith.com site is promoted via:
      Size                                   Agency Rate
                       Agency Rate                                     • E-newsletter sent to a growing list of more than 200,000
                                               If you are placing
                                                                       targeted travel enthusiasts
                                              through an agency        • In-book advertisements and Reader Service sections in all
                                               and would like an
                                                                       Meredith titles
Travel Guide              $3,891             agency fee included
                                                please add that        • Hot link from Meredith network sites”
                                                 amount to your
                                                 insertion order.
                                                                       Insertion Orders:
                                                                       Donna Valentine
      Space & Materials Deadlines                                      Phone: 601-605-1825
                                                                       Fax: 601-605-1387
  Issue     Space         Materials                                    dvalentine@mstourism.com
 Materials due 2 months prior before month selected
                                                                       Publication Rep:
                                                                       David Wright
                                                                       Navigate Media, Inc.
                                                                       Phone: 678-507-0110 Ext. 111
                                                                       Dwright@Navigate-Media.com
Mechanical Specifications Ad Sizes:
Material Requirements:
• Up to 4 JPEG images                                                  Art/Production:
• URL address
                                                                       Marissa Joyce
• Contact information for travel editor
                                                                       Mjoyce@Navigate-Media.com



Media/Delivery Supported:
See Mechanical Specifications
                                                                            Insertion orders are sent to MTA.

                                                                            All materials are sent directly to
                                                                                    the publication.
                            2010-2011 MTA Program of Work Member


                                      VACATIONS

                                   Vacations gives its audience of avid travelers a taste of what to expect on their
                                   journeys and whets their appetites for more. Vacations focuses on cruises, tours,
                                   resorts and destinations. Vacations informs readers of the best that’s available
                                   at every price range, what’s new and worth trying. Vacations’ editors and writers
                                   understand travelers’ information needs. Vacations delivers editorial for real
                                   travelers, so you can reach readers ready to travel. Vacations reaches 90% of
                                   the travel market largely ignored by the large travel titles. Our focus is the middle
                                   and upper middle income frequent travelers.




                        Program Cost
                                                                      Did You Know?
                                                                      Vacations Reader Profile:
                               Non-                                   • 4 domestic trips taken in past 12 months
           Size                                Agency Rate
                            Agency Rate                               • Married 81% and average age 50
       1/2 Page 4C                              If you are placing    • 67% female
                                $6,528         through an agency      • Average HH income $128,666
        Horizontal                              and would like an
                                              agency fee included
  1/3 Page 4C Square            $3,972           please add that
                                                  amount to your      Added Value:
 1/6 Page 4C Vertical           $2,417            insertion order.    Reader Service listing
                                                                      Free Plan “A” Vacation Planning Guide 4C ad, which
                  Circulation: 230,000                                includes a 300 dpi photo and 30 words of copy


                                                                      Insertion Orders:
                                                                      Donna Valentine
          Space & Materials Deadlines                                 Phone: 601-605-1825
         Issue       Space      Materials                             Fax: 601-605-1387
      Nov./Dec. 2010        Aug. 17, 2010       Sept. 3, 2010         dvalentine@mstourism.com
      Jan./Feb. 2011         Nov. 5, 2010       Nov. 12, 2010
                                                                      Publication Rep:
      Mar. /Apr. 2011        Jan. 5, 2011       Jan. 12, 2011         Stu Barash
      May /June 2011         Mar. 4, 2011       Mar. 11, 2011         Phone: 504-616-4888
      Jul./Aug. 2011         Apr. 22, 2011      Apr. 29, 2011         stu@ajrmediagroup.com
      Sept./Oct. 2011        Jul. 5, 2011       Jul. 12, 2011
                                                                      Art/Production:
                                                                      Dave Hart
                                                                      dhart@travel50andbeyond.com
                                                                      Vacations Magazine
                                                                      Phone: 713-974-6903
Mechanical Specifications Ad Sizes:                                   5851 San Felipe St., Suite 500
1/2 Page: 7” x 5”                                                     Houston, TX 77057
1/3 Page: 4 5/8” x 4 7/8”
1/6 Page: 2 1/4” x 4 7/8”
                                                                            Insertion orders are sent to MTA.
Media/Delivery Supported:                                                    All materials are sent directly to
PDF
                                                                                     the publication.
                        2010-2011 MTA Program of Work Member

  2011 DISCOVER AMERICA USA TRAVEL GUIDE


                            The Discover America - USA Travel Guide is the “Official” Travel Guide for the USA.
                            Endorsed by the United States Travel Association and the Visit USA Committees abroad,
                            both consider the Guide an important piece of the overall strategy for international
                            travel marketing. The Guide is printed in 6 languages and will be distributed in over 20
                            countries. With the passage of the “Travel Promotion Act”, the first ever national travel
                            promotion program to attract International travelers to the US, the USA Travel Guide offers
                            destinations a targeted, affordable, effective integrated multimedia campaign. Benefit from
                            the growing inbound international traveler market in 2011.




                                                                   Did You Know?
                                                                   2011 Discover America USA Travel Guide
                                                                   Reader Profile:
                                                                   • “Official” Travel Guide to the USA.
                     Program Cost                                  • Printed in English, Spanish, French, German, Italian and
                                                                   Japanese.
      Full page co-op (limited to 6 participants)                  • Distributed in over 20 Countries.
                       Non-                                        • Only fully integrated multi media International marketing
     Size                                 Agency Rate
                    Agency Rate                                    opportunity.

 Full Page 4C         $38,889         If you are placing through
 1/2 Page 4C          $19,500        an agency and would like an
                                     agency fee included please
                                                                   Added Value:
                                                                   All Translation Included
 1/4 Page 4C          $9,750           add that amount to your
                                            insertion order.       1/6 Page ad Receives 1 Month Banner on all 6 www.
 1/6 Page 4C          $6,500                                       discoveramerica.com sites, plus 1 Month email
                                                                   marketing campaign
            Circulation: 1,000,000 worldwide                       1/4 Page ad Receives 2 Months(see above)
                                                                   1/2 Page ad Receives 3 Months(see above)
                                                                   Full Page ad Receives 4 Months (see above)

                                                                   Insertion Orders:
        Space & Materials Deadlines                                Donna Valentine
      Issue       Space       Materials                            Phone: 601-605-1825
    2011 Discover                                                  Fax: 601-605-1387
    America USA         October 1, 2010      October 8, 2010       dvalentine@mstourism.com
     Travel Guide
                                                                   Publication Rep:
                                                                   Stu Barash
                                                                   Phone: 713-942-7676
                                                                   Stu@ajrmediagroup.com
Mechanical Specifications Ad Sizes:
Full Page No Bleed: 6.875 x 9.875                                  Art/Production:
Full Page Bleed: 8.125 x 11.125                                    Kristi Agren
1/2 Page: 6.875 x 4.875                                            kristi@smallworldpublications.com
1/4 Page: 3.375 x 4.875
1/6 Page: 2.5 x 4.5
                                                                          Insertion orders are sent to MTA.
Media/Delivery Supported:                                                  All materials are sent directly to
PDF; Quark 8; tif; PageMaker 7
                                                                                   the publication.

								
To top