Symetra Launches New, Improved Website
February 28, 2011 02:40 PM Eastern Time
BELLEVUE, Wash.--(EON: Enhanced Online News)--With a bold new look, enhanced content, and improved
organization and navigation, Symetra Financial recently launched a redesigned corporate website at
www.symetra.com. Research and extensive user feedback drove the redesign to increase efficiency, improve
functionality and provide greater content relevancy. The revamped site delivers a high-quality user experience with
content and tools that are easy to find, interact with and search.
“The new Symetra.com is all about offering our customers and distributors rich, well-structured information about
our products and services as well as providing them with tools to do business with us when and how they choose,”
said Jim Pirak, Symetra senior vice president of Corporate Marketing.
Customers will find robust life insurance, retirement and employee benefits product information, complete with real-
life scenarios designed to illustrate the best application based on specific goals or needs. Distributors will have better
access to sales tools like the popular Symetra Express, which helps complete the life insurance sales process in just
minutes. Both audiences will find key content easier to locate and navigate. Marketing materials, point-of-sale forms
and regulatory documents now are accessible through an intuitive page layout, giving users the option of printing
material on demand or ordering more documents straight from the web page.
“Whether you’re a consumer looking to learn more about Symetra, an investor seeking financial information, or a
customer or distributor already doing business with us, you’ll find an improved, more productive experience at
Symetra.com,” said Pirak.
Symetra Financial Corporation (NYSE:SYA) is a diversified financial services company based in Bellevue, Wash. In
business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of
benefit consultants, financial institutions, and independent agents and advisors. For more information, visit
Diana McSweeney, 425-256-6167