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Marketing Handbook

VIEWS: 4 PAGES: 16

									  Marketing Handbook
The tools you need to optimize your exposure and maximize
          your ROI 365 days a year with Coal Prep.



The Gathering Place for the International Coal Preparation Community




                     www.coalprepshow.com




                                                  Produced By:
                                                                  www.penton.com
        Coal Prep = 365 Days of Industry Exposure
Reach more than just attendees at the show…Think year-round exposure for your company!

Coal Prep is at the center of the coal preparation and aggregate processing industry and this prominence
enables you to connect with thousands of key buyers! Tapping into Coal Prep’s marketing resources,
provides you with the opportunity to reach these qualified buyers 365 days a year. We’ve created new
offerings that allow you to heighten your brand awareness throughout the entire year!
Just a few of the new offerings:

Digital marketing is here. Use Coal Prep’s online resources to maintain constant communication with
key industry professionals.

Interactive Videos are great exposure! Capture potential buyers’ interest online with a professional
digital video that you provide to us. The video will be hosted on the Coal Prep’s website and on Coal
Prep’s monthly newsletter, the e-Informer, for viewing before, during and after the show.

Have a new product announcement? Company news? Special Promotion? Whatever your
message is, thousands of industry professionals are waiting to hear what you have to say. The Coal Prep
“Your Message” Email Sponsorship is your way of reaching qualified industry buyers all year long.

Get to Know More about your Audience! Arm yourself with critical market intelligence you need to
know in order to maintain and grow your business with customized research surveys. Coal Prep’s Research
Offering allows you to discover WHY your core audience is reacting certain ways.

Of course we still offer the traditional onsite “staples” that you’re interested in and a few with a new twist
– carpet logos near your booth, self-registration kiosk screen savers, notepad sponsorships, and directional
signage.

Take a look inside to view all the options we have for you.

Coal Prep is your source to enhance your brand awareness, generate more leads and maximize your ROI
during the entire year! When you need to reach the coal preparation and aggregate processing industry,
turn to Coal Prep. Our experienced sales and marketing staff are here to help you reach thousands of
qualified buyers!


                            Need help deciding which program is right for you?
             Contact Sam Posa at 913-981-6145 or 800-525-9154 or sposa@coalprepshow.com
                                                      1
                                                                                                       Conference: May 2-5, 2011
                                                                                                           Exhibits: May 3-5, 2011
                                                                                                 Lexington Center, Lexington, KY
                                                                                                          www.coalprepshow.com




                                             Table of Contents

Summary of Sponsorship Opportunities .... p. 3                             Attendee List Rental ......................... p. 9

Innovation for Your Company and Brand . p. 4                              Show Directory Advertising................ p. 9

      Interactive Video .............................. p. 4               Directory Tab Divider ........................ p. 9

Informational Products ............................ p. 5                  Belly Band ........................................ p. 9

     Research........................................... p. 5              Website Advertising........................ p. 10

     Coal Prep e-Informer .............. p. 5, p. 10                       Coal Prep e-Informer .............. p. 5, p.10

     e-Newsletters .................................... p. 5         The Staples Everyone Needs................... p. 11

At the Event – Onsite Opportunities ......p. 6-7                           Exhibits Plus .................................. p. 11

      Mass Distribution ..........................p. 6-7                   Complete Marketing Package .......... p.11

      Signage ........................................... p. 7           Premier Partner ............................... p. 11

      Hospitality ....................................... p. 7       Marketing Services ................................ p. 12

Lead Generation, Website & Booth Drivers p. 8-9                      Sponsorship Order Form ........................ p. 13

      Motorcycle Traffic Builder/Motorcycle                          List Rental Terms and Conditions ............ p. 14
      Sweepstakes .................................... p. 8
                                                                     Discounted Customer Registration Form .. p. 15
      Attendee Email Sponsorship ............. p. 9
                                                                 2
      Summary of Sponsorship Opportunities
Innovation for Your Company and Brand
     Interactive Video                                        $3000/3 months

Informational Products
     Research                                                 Call
     Coal Prep e-Informer                                     $675-$1250/3 months (depending on placement)
     e-Newsletters                                            Call

Mass Distribution
     Attendee Tote Bags                                       $4950 (Exclusive   Opportunity)
     Tote Bag Inserts                                         $295 per insert
     Badge Lanyards                                           $1750 (Exclusive   Opportunity)
     Attendee Badge Inserts                                   $2500 (Exclusive   Opportunity)
     Badge Lanyards & Badge Inserts                           $3600 (Exclusive   Opportunity)
     Notepads                                                 $2000 (Exclusive   Opportunity)
     Directory Tab Divider                                    $2500
     Belly Band                                               $3000 (Exclusive   Opportunity)

Signage
     Aisle Signs                                              $995 per sign
     Schedule-of-Events Board                                 $1995 (Exclusive Opportunity)
     Carpet Logos                                             $495
     Directional Signs                                        $1595 (Exclusive Opportunity)

Hospitality
     Networking Welcome Reception                             $2500 (Exclusive Opportunity)
     Networking Luncheon                                      $2500 (Exclusive Opportunity)

Lead Generation, Website & Booth Traffic Drivers
     Motorcycle Traffic Builder/Motorcycle Sweepstakes        $1000
     Attendee Email Sponsorship                               $995 per email
     Attendee List Rental                                     Pre-Show: $295, Post-Show: $445
     Registration Page Banner Ad                              $2600 (Exclusive Opportunity)
     Website Advertising                                      $875-$1450/3 months (depending on size)
     Show Directory Advertising                               $125-$995 (Depending on size)
     Directory Tab Divider                                    $2500
     Belly Band                                               $3000 (Exclusive Opportunity)

The Staples Everyone Needs
     Exhibits Plus                                            $550
     Complete Marketing Package                               $1150
     Premier Partner                                          $2300

                                                         13
                                                                                Conference: May 2-5, 2011
                                                                                   Exhibits: May 3-5, 2011
                                                                           Lexington Center, Lexington, KY
                                                                                  www.coalprepshow.com




    Innovation for Your Company and Brand
Interactive Video
Create excitement for your company with a video!

Use your own existing video and post it on the Coal Prep website and the e-Informer newsletter.
Get your message out to existing and potential customers with product videos, company capability
overviews. You can enhance your video experience to also include a push to your Booth at Coal
Prep 2011.

To view a sample video, click the left hand link called “See Testimonials From the 2010 Show” on
www.coalprepshow.com, or visit:
http://coalprepshow.com/CoalPrep2011/Public/Content.aspx?ID=1016801&sortMenu=102000

Cost: $3000/3 months




                          Need help deciding which program is right for you?
           Contact Sam Posa at 913-981-6145 or 800-525-9154 or sposa@coalprepshow.com

                                                   4
                            Informational Products
Research                                                   Coal Prep e-Informer
Who wouldn’t benefit from knowing more?
Are you looking to enter a new market, assess
current market position, launch a product, create an
ad campaign, measure ROI, or simply gauge
perception of your company? A targeted and                 The e-Informer is an an ideal way to drive traffic
customized research effort could provide you with          to your web site. The e-Informer ads and text link
the answers you need before you make strategic             to your URL of your choice, and this positions your
marketing or business decisions. You’ll be armed           company as an industry leader and innovator!
with the critical market intelligence you need to
maintain and grow your business. Research                  From the coal preparation and processing
offering includes the following components: Project        industry’s #1 tradeshow in the U.S., the e-Informer
Design; Survey Construction; List Selection; Survey        is a monthly e-Newsletter which provides valuable
Deployment and Hosting; Data Collection; Data              industry information including updates and insights
Processing; Tabulation (Basic and Advanced)                into issues and technology that are relevant and
                                                           useful for your customer’s business.
Sample Research Client and Projects Include:               See page 10 for more information on
•	 TD Ameritrade- Consisted of a research study            advertising in the e-Informer.
   to the Registered Rep audience to discover why
   financial planners switch brokerage companies.          e-Newsletters
•	 Utilizing its vast agricultural audience, Penton        Create meaningful communication.
   conducted a proprietary National Stocker Cattle         We all receive e-Newsletters that contain “old”
   study for Elanco Inc.                                   content, are not from a reputable source or do not
•	 National Real Estate Investor and Marcus &              help us do our jobs, quicker, faster,
   Millichap partnered for the past six years to           easier or better. We can guarantee you
   present an investor outlook to the commercial           a custom e-Newsletter that provides a
   real estate industry through research derived           turnkey product that will create
   from readers.                                           meaningful communication between
Cost: Call for more information.                           your company and the target audience.
                                                           Drill down to cover timely, relevant
                                                           information on a pain-point that your
                                                           audience has, or take a broader stroke
                                                           at more general, but current industry
                                                           information that they need. Partner with
                                                           our industry experts to educate your
                                                           industry while receiving highly qualified
                                                           leads.
                                                           Cost: Call for more information.




                                                       5
                                                                                         Conference: May 2-5, 2011
                                                                                              Exhibits: May 3-5, 2011
                                                                                     Lexington Center, Lexington, KY
                                                                                             www.coalprepshow.com




              At the Event - Onsite Opportunities
MASS DISTRIBUTION                                        Attendee Badge Inserts
Attendee Tote Bags                                       Provide us with your insert and we will make sure it is
Company name and logo on attendee tote bags              placed in every attendee badge holder.


                  SOLD
given out to attendees at registration. Coal Prep        Cost: $2500
logo on one side and sponsor logo on the other                  Exclusive Opportunity
side.
Cost: $4950 (bags provided by sponsor)
       Exclusive Opportunity

Tote Bag Inserts                                                 ATTENDEE NAME

Gain more exposure for your company! Have your                        COMPANY
                                                                      CITY, STATE
                                                                                     Your Company Logo
promotional insert handed out to every attendee by
                                                                                                Booth #410
including it in the official show bags.
                                                                 EXHIBIT HALL ONLY    Feel free to get creative with the
*Subject to show management approval
                                                                                      badge insert design! Company
Cost: $295                                                                            description, services, products,
                                                                 FRONT                location, contact information,
                                                                                      incentives, etc.... can be written
Badge Lanyards                                                                        on your badge inserts.
Imagine your company name around the neck of
every attendee! Badge lanyards printed with your
company name and booth number will be given to                                                     BACK
all attendees at registration.
Cost: $1750 (lanyards provided by sponsor)               Badge Lanyards & Badge Inserts
    Exclusive Opportunity                                Make a powerful statement and save $650 by
                                                         buying these two items together!
                                                         Cost: $3600
                                                                Exclusive Opportunity




        Questions? Contact Sam Posa at 913-981-6145 or 800-525-9154 or sposa@coalprepshow.com


                                                     6
               At the Event - Onsite Opportunities
Notepads                                                    Directional Signs
Your notepads will be located in each conference            Point attendees in the right direction with multiple
session for attendees to take notes and take along          directional signs in key locations.
with them.                                                  Cost: $1595
Cost: $2000                                                         Exclusive Opportunity
        Exclusive Opportunity
                                                            HOSPITALITY
Directory Tab Divider                                       Several hospitality options are available at
4-color 2-sided inserts into the Show Directory at          Coal Prep. Options include:
strategic locations with your specific message, ad or
announcement.
                                                            Networking Welcome Reception
Cost: $2500
                                                            Your company name on all reception materials,
        Two Opportunities
                                                            signage, and in the Directory. Printed napkins with
                                                            your company logo will be provided and you will
Belly Band                                                  receive a 4-color ad in the Show Directory. In
Wrap the Show Directory with your company’s
                                                            addition, a draped table will be provided in the
message – digital artwork provided by sponsor.
Cost $3000                                                  reception area for you to distribute literature.
      Exclusive Opportunity                                 Cost: $4500
                                                                    Exclusive Opportunity
SIGNAGE
Aisle Signs                                                 Networking Luncheon
Sponsor the double-sided aisle sign in your row or          Sponsor the Networking Luncheon on Tuesday and
throughout the show floor.                                  have your company’s logo prominentely displayed
Cost: $995 per sign                                         at the luncheon, on signage and in the show
                                                            directory. Provide us with a giveaway and we’ll
Schedule-of-Events Board                                    place them at every seat.
Your logo placed strategically on this highly visible       Cost: $2500
go-to resource placed in high traffic locations.                     Exclusive Opportunity
Cost: $1995
        Exclusive Opportunity

Carpet Logos
Capture the attention of attendees at strategic
locations. Have your company logo displayed on a
4’ X 4’ carpet.
Cost: $495




                             Need help deciding which program is right for you?
              Contact Sam Posa at 913-981-6145 or 800-525-9154 or sposa@coalprepshow.com
                                                        7
                                                                                     Conference: May 2-5, 2011
                                                                                        Exhibits: May 3-5, 2011
                                                                                Lexington Center, Lexington, KY
                                                                                       www.coalprepshow.com




  Lead Generation, Website & Booth Traffic Drivers
Motorcycle Sweepstakes and Booth Traffic Builder                                     NEW
Want to make sure everyone visits your booth?                                             TR
                                                                                      BUIL AFFIC
                                                                                    OPP   DI
Take part as a sponsor for the Custom Coal motorcycle sweepstakes that                  ORT NG
                                                                                           UNI
will be given away at Coal Prep 2011. All registered conference attend-                        TY!
ees and exhibition attendees will be given a passport at registration that will
require them to come to your booth for a special stamp on their passport. Your Company
name and booth number will be listed in the passport to direct them to your booth location to be stamped
with the special stamp that will be provided by show management. The completed passport will be then
put into a raffle bin for the grand drawing that will take place on Thursday May 5th during the show.
The custom motorcycle will be on display throughout the event and is being specially built for Coal Prep
2011.

Inclusions:
•	 A 1/2 page ad (7.625” x 5”) in the show directory, where you can include your booth #, your
    tagline, and a note to visit your booth to get a validation stamp.
•	 A listing in the Special Events section on our Coal Prep website and show directory as a sweepstakes
    sponsor.
•	 A listing in show directory with your company logo, noting you as a sweepstakes sponsor.
•	 Your company name and logo will be listed on signage at the raffle bin and motorcycle location.
•	 All sponsors will be Listed in a special pre-show email blast to registered attendees prior to the show.

Cost: $1000
      Exclusive Opportunity, limited to the first 15 companies.




                                                      8
  Lead Generation, Website & Booth Traffic Drivers
Attendee Email Sponsorship                                  Show Directory
Let us get your email message to the Coal Prep              Advertising
attendees for you! Provide us with your content in          NEW THIS YEAR -
HTML and TXT formats and we will send your                  4-COLOR DIRECTORY ADS!
message to Coal Prep attendees in a dedicated               Advertise in the Official Show
email blast.                                                Directory with a 4-color ad,
Cost: $995                                                  distributed to all attendees and
                                                            retained by many as a
Attendee List Rental                                        reference:
Build your booth trraffic, follow-up post-show, and
Maximize your ROI.                                             Available Sizes:
You can increase the number of visitors to your                 Full page                                      $995
booth by as much as 50% through a well-executed                     (7.625” x 10.375”)
promotion before the event. How? With an Coal                   Full page Bleed                                $995
Prep Attendee List rental. Or hit them after the                    (8.375” x 11.125” x 8.75”)
show. Pre-Show attendee mailing addresses, and
                                                               Premium Positions:
Post-Show attendee mailing addresses are both
                                                                 Inside Front Cover                            $1495
available for rental.
                                                                 Inside Back Cover                             $1495
(See page 12 for List Agreement Form)                            Outside Back Cover                            $1995
  Pre-Show List                          $295                    Enhanced Directory Listing                    $125
                                                                        Includes logo &
  Post-Show List                         $445
                                                                        highlighted description

                                                            Material Requirements:
Registration Page Banner Ad                                  •	   Files must be High-Resolution PDF
Create show awareness through the Coal Prep                  •	   All images must be scanned at 300 dpi minimum
                                                             •	   All images must be in 4-color CMYK color format (not RGB)
Registration Page!
                                                             •	   For full page bleed ads, keep live info at least .25” inside
Your banner ad will be at the head of each online
                                                                  trim edge. Pull bleeds .125” beyond trim edge.
registration page as the attendee clicks through and
completes the registration process. Your banner ad
will also hyperlink to your company website. After          Directory Tab Divider
registrants complete the registration process, they         4-color inserts into the Show Directory at strategic
will receive a confirmation by mail that will include       locations (i.e. floorplan or special event page) with
a general fact sheet that will also contain your            your specific message, ad or announcement.
company logo with a tag line of “please visit us at         Cost: $2500
booth and your number.” At the show, the on-site
self registration pod will also carry your banner ad.       Belly Band
Banner size is 468x60 pixels.                               Wrap the Coal Prep Show Directory with your
Cost: $2600                                                 company’s message – digital artwork provided by
        Exclusive Opportunity                               sponsor.
                                                            Cost $3000
                                                                   Exclusive Opportunity



                                                        9
                                                                                                         Conference: May 2-5, 2011
                                                                                                              Exhibits: May 3-5, 2011
                                                                                                 Lexington Center, Lexington, KY
                                                                                                             www.coalprepshow.com




    Lead Generation, Website & Booth Traffic Drivers
   Website Advertising
   Don’t miss the opportunity to reach
   buyers before Coal Prep. Gain
   exposure to thousands of visitors
   by placing your ad into a rotating
   banner ad on
   www.coalprepshow.com.
   Choose from the following formats:
        468 x 60 Banner Ad
          $1450/3 months


     234 x 60 Half Banner Ad
        $1075/3 months


         120 x 60 Button Ad
          $875/3 months




                                                                   Coal Prep Monthly e-Informer
                                                                   Get seen by thousands of coal prep professionals in
                                                                   the Coal Prep e-Informer, an e-newsletter that is
                                                                   emailed monthly to a highly targeted, eager audience
                                                                   of more than 3100 people. This newsletter allows you
                                                                   to build your web traffic, promote new products, gain
                                                                   sales leads, and build brand awareness.


                                                                                           Premium position:
                                                                                 50 words of text, headline, URL and 468 x 60 banner
                                                                                              $1250/3 months



Thank you to all our industry supporters. This month we are                               Secondary position:
featuring YOUR COMPANY in our Industry Partner Spotlight.                        50 words of text, headline, URL and 468 x 60 banner
Industry Partner Spotlight - YOUR COMPANY NAME
                                                                                               $875/3 months
YOUR LOGO
Your 50 word description
www.YourCompany.com
                                                                                      Right Column Ad Buttons:
                                                                                             125x125 ad (3 max)
Industry Partner Spotlight - YOUR COMPANY NAME                                              $675/3 months
YOUR LOGO
Your 50 word description.
www.YourCompany.com




                                                              10
                             The Staples Everyone Needs

Exhibits Plus                                                   Premier Partner
An all-inclusive marketing package                              In-Print, On-Line, At-Show Full Experience
Provide added visibility at an affordable price!                Gain maximum visibility to the entire industry by
Included in this package:                                       saturating the market with your name, logo and
                                                                URL. Your name will be seen before, during and
   •	 Post-Show attendee mailing list to promote your           after the show. Includes all features of the Exhibits
      company
                                                                Plus and Complete Marketing Package, plus:
   •	 Company logo and website displayed in a special
      section of the Attendee Brochure
   •	 Enhanced Show Directory listing that includes your           •	 Full-page, 4-color ad in one of the prime positions in the
      logo and a highlighted description                              Show Directory (Upgraded from the black & white ad
   •	 A link to your company’s website from your online               for the complete marketing package)
      exhibitor listing                                            •	 Company logo on cover of the Attendee Brochure
                                                                      mailed to more than 25,000 industry prospects
                                                                   •	 Company logo displayed on the cover of the Show
Cost: $550                                                            Directory handed out to all attendees at the show
                                                                   •	 Company logo and link displayed on the homepage of
                                                                      www.coalprepshow.com
                                                                   •	 Company logo, website with link, and booth #
Complete Marketing Package                                            displayed in a promotional email sent to all industry
In-Print, On-Line, At-Show Full Experience                            prospects
Provide extra exposure to ensure greater awareness                 •	 Button ad for 3 months in the Coal Prep e-Informer, the
of your company among industry professionals.                         e-newsletter for the coal preparation industry
Includes everything in the Exhibits Plus, as well as:
                                                                     Limited to promotions that are implemented after
   •	 Full page, black & white ad in the Show Directory              agreement is signed.
   •	 Company logo and link included with your exhibitor
      listing on www.coalprepshow.com
   •	 Button ad for 1 month on the Coal Prep e-Informer,        Cost: $2300
      the e-newsletter for the coal preparation industry



Cost: $1150




                     To reserve your sponsorships, please use the sponsorship form on page 13.



                                                           11
                                                                                       Conference: May 2-5, 2011
                                                                                          Exhibits: May 3-5, 2011
                                                                                  Lexington Center, Lexington, KY
                                                                                         www.coalprepshow.com




                                    Marketing Services

                     Take the guess work out of your next marketing initiative


  Are you having trouble getting direct mail and emails out to your prospects? Perhaps you’ve thought
  of redesigning your website, but quite frankly don’t have the time to dedicate to such a project right
  now. Let us help you with a variety of marketing services that provide proven ROI. It is difficult to get it
  all done. Some marketing efforts are listed here, but we’d be happy to discuss others you may require
  assistance with.




    •	 Search Engine Optimization                        •	 Online TV



    •	 E-Mail Marketing                                  •	 Mobile Messsaging & SMS/
                                                             Vanity Codes

    •	 Website design and development

                                                         •	 2D/QR Barcodes
    •	 Content Marketing



    •	 Metrics/Analytics




 Penton Custom Solutions provides unique, cutting-edge products for clients who want their message to reach a
particular audience and meet objectives in innovative ways. Contact Sam Posa at 913-981-6145 or 800-525-9154
  or sposa@coalprepshow.com to learn more about what Penton’s Custom Solutions can do for your company.

                                                       12
                                                                      Sponsorship Request & Agreement

INNOVATION FOR YOUR COMPANY AND BRAND
  q Interactive Video..............................................................$3000/3 months ............................... $ _____________
INFORMATIONAL PRODUCTS
  q Research.........................................................................Call .................................................. $ _____________
  q e-Newsletters...................................................................Call .................................................. $ _____________
AT THE EVENT - ONSITE OPPORTUNITIES
Mass Distribution
  q Attendee Tote Bags.........................................................$4950 .............................................. $ _____________
  q Tote Bag Inserts...............................................................$295 per insert .................................. $ _____________
  q Badge Lanyards..............................................................$1750 .............................................. $ _____________
  q Attendee Badge Inserts....................................................$2500 .............................................. $ _____________
  q Badge Lanyards & Badge Inserts.......................................$3600 .............................................. $ _____________
  q Notepads.......................................................................$2000 .............................................. $ _____________
  q Directory Tab Divider.......................................................$2500 .............................................. $ _____________
  q Belly Band......................................................................$3000 .............................................. $ _____________
Signage
  q Exhibit Hall Aisle Signs....................................................$995 per sign ................................... $ _____________
  q Schedule-of-Events Board..................................................$1995 .............................................. $ _____________
  q Carpet Logos..................................................................$495 ................................................ $ _____________
  q Directional Signs.............................................................$1595 .............................................. $ _____________
Hospitality
  q Networking Welcome Reception.......................................$2500 .............................................. $ _____________
  q Networking Luncheon .....................................................$2500 .............................................. $ _____________
LEAD GENERATION, WEBSITE & BOOTH TRAFFIC DRIVERS
  q Motorcycle Traffic Builder/Motorcycle Sweepstakes............$1000 .............................................. $ _____________
  q Attendee Email Sponsorship.............................................$995 per email ................................. $ _____________
  q Pre-Show Attendee List.....................................................$295 ................................................ $ _____________
  q Post-Show Attendee List....................................................$445 ................................................ $ _____________
Website Advertising
  q Registration Page Banner Ad............................................$2600 .............................................. $ _____________
  q 468 X 60 Website Banner Ad..........................................$1450/3 months ............................... $ _____________
  q 234 x 60 Website Half Banner Ad...................................$1075/3 months ............................... $ _____________
  q 120 X 60 Website Button Ad...........................................$875/3 months ................................. $ _____________
Show Directory Advertising
  q Full Page........................................................................$995 ................................................ $ _____________
  q Full Page Bleed................................................................$995 ............................................... .$ _____________
  q Inside Front Cover...........................................................$1495 .............................................. $ _____________
  q Inside Back Cover............................................................$1495 .............................................. $ _____________
  q Outside Back Cover.........................................................$1995 .............................................. $ _____________
  q Enhanced Directory Listing................................................$125 ................................................ $ _____________
  q Directory Tab Divider.......................................................$2500 .............................................. $ _____________
  q Belly Band......................................................................$300 ................................................ $ _____________
  q Coal Prep e-Informer Premium Position...............................$1250/3 months ............................... $ _____________
  q Coal Prep e-Informer Secondary Position............................$875/3 months ................................. $ _____________
  q Coal Prep e-Informer Right Column Button Ads....................$675/3 months ................................. $ _____________
THE STAPLES EVERYONE NEEDS
  q Exhibits Plus....................................................................$550 ................................................ $ _____________
  q Complete Marketing Package............................................$1150 .............................................. $ _____________
  q Premier Partner................................................................$2300 .............................................. $ _____________
                                                                                                                        TOTAL $ ____________________
IMPORTANT: A FULL PAYMENT MUST ACCOMPANY THIS SPONSORSHIP                                                  COMPANY/SPONSOR INFORMATION
CONTRACT. REFUNDS WILL NOT BE APPLIED.                                                                     Company Name________________________________________
q Credit Card:
       For your security, credit card payments must be made online at: www.coalprepshow.com/               Address____________________________________________
        payments. You will receive detailed instructions and a password along with your invoice via email. City_________________________________State___________
        Your deposit is due immediately upon receipt of your invoice.
                                                                                                           Country_______________________Postal Code______________
Terms and Conditions:                                                                                      Phone______________________Fax_____________________
Exhibitor agrrees to pay amount indicated for sponsorship as published on the Coal Prep website at         E-Mail_____________________________________________
www.coalprepshow.com or determined by Show Management. In the event that the exhibitor must cancel
their contract for sponsorship, no refund will be offered. Acceptance of this application by Penton Media  Company Contact_______________________________________
constitutes a contract. By signing at right, exhibitor agrees to abide by contract terms and conditions as   This undersigned herby represents and warrants that he/she is fuly authorized to execute this binding
outlined above.                                                                                              contract on behalf of the Sponsor/Company named above. The undersigned has read and accepts the
                                                                                                             Terms and Conditions on this form.
                                                                                                             Name_____________________________________________
                                                                                                             Signature___________________________________________
                      Fax form to 913-514-3818
                                                                                                             Date______________________________________________
                                                                                                             13
                                                                                                        Conference: May 2-5, 2011
                                                                                                            Exhibits: May 3-5, 2011
                                                                                                   Lexington Center, Lexington, KY
                                                                                                           www.coalprepshow.com




              Terms and Conditions of List Rental

These lists are in Excel format and contain the names, company names, titles, and addresses of Coal Prep attendees.

Note: The lists are available for one-time use and are seeded and monitored. Sample mailing piece must be supplied upon
request. List will be sent once payment is received.

This will confirm our agreement, with respect to the rental of the List (as described on the front side of form). In
consideration of Coal Prep agreeing to rent the List to the Company listed on the front of the form (referred to as “List
Renter”), and to allow said company to use the List to perform a mailing or compile a List, they hereby agree that the
following terms and conditions shall be applicable to this particular list rental.

1. Coal Prep does not rent its attendee and/or exhibitor lists to any exhibitor or company which in Coal Prep’s sole
   discretion considers the exhibitor/company to be competitive with any Penton Media magazine, tradeshow or
   newsletter. Separate list rental agreements, including the requirements to use a third party bonded mail house apply to
   any list rental that is approved by Coal Prep.

2. List Renter promises and unconditionally agrees that as to any mailing list (a “List”) of Coal Prep, List Renter will not
   resell, disclose, transfer, duplicate, reproduce or retain in any form or manner whatsoever, all or any part of such List,
   or permit any third party, agent, employee or contractor or their respective agents and employees to do so.

3. Each List supplied to the List Renter shall be limited to one-time usage solely and exclusively to promote or
   market the above-named Exhibitor’s own specific product(s) or service(s). Additional Lists will be provided for
   additional mailings.

4. List Renter is permitted to use the List in merge/purge only for the purpose of eliminating duplicate names. List Renter
   will not process the List against other lists to enhance, tag, verify or add to those other Lists unless List Renter has
   received prior authorization through express written consent from an authorized Coal Prep representative.

5. Emailed lists will only be sent to a bonded mail house, lettershop or merge/purge facility. No list will be released
   directly to the List Renter without the express written consent from an authorized Coal Prep representative.

6. In the event the List Renter uses the List contrary to the provisions of this agreement, the List Renter shall be held
   unconditionally responsible. Therefore, any and all costs/expenses incurred by Coal Prep in enforcing this agreement,
   including attorney’s fees, will be the List Renter’s responsibility. List Renter acknowledges that, at all times, the List
   remains the sole property of Coal Prep.

7. List Renter acknowledges and agrees that the List contains names and addresses to monitor improper and
   unauthorized usage. List Renter may not employ any method to detect, alter or eliminate those names and addresses.

8. The List Renter or the List Renter’s mail house, lettershop or merge/purge facility is responsible for checking each list order
   carefully, and the List Renter fully understands that the List Renter is ultimately responsible for the mailing. List Renter agrees
   to indemnify and hold harmless Coal Prep from any and all claims, damages, losses or expenses, however incurred,
   occasioned by the use of the List(s).

9. This agreement covers a 12-month period from the date signed.




                               Need help deciding which program is right for you?
                Contact Sam Posa at 913-981-6145 or 800-525-9154 or sposa@coalprepshow.com
                                                                 14
                                                                                                                                                                                                  Conference: May 2-5, 2011
                                                                                                                                                                                                     Exhibits: May 3-5, 2011
                                                                                                                                                                                        Lexington Center • Lexington, KY USA
                                                                                                                                                                                                   www.coalprepshow.com

 1 – GENERAL INFORMATION                                                                                                                                   FOUR EASY WAYS TO REGISTER
FIRST NAME __________________________________________________________________                                                                               Please complete all questions. Incomplete forms will not be processed. No photography is allowed in the exhibit
                                                                                                                                                            hall. Trade only. Must be 18 years of age to attend.
LAST NAME __________________________________________________________________                                                                                FOUR WAYS TO REGISTER – REGISTER EARLY and SAVE!
TITLE ______________________________________________________________________                                                                                ONLINE: www.coalprepshow.com (enter customer code from below)
                                                                                                                                                            FAX:         +1-708-344-4444 (include credit card information)
COMPANY ___________________________________________________________________                                                                                 PHONE: 800-927-5007, from outside the US: +1-708-486-0736
ADDRESS ____________________________________________________________________                                                                                MAIL: with credit card information or check to:
                                                                                                                                                            	            CSI/CP	2011	Registration	•	P.O.	Box	624	Brookfield,	IL	•	60513-0624
CITY ___________________________________________ STATE ______________________
                                                                                                                                                            Please do not mail in registration forms previously faxed and risk duplicate billing.
COUNTRY _______________________________________ ZIP _________________________
                                                                                                                                                                                               QUESTIONS: 800-927-5007 or
PHONE _____________________________________________________________________
                                                                                                                                                                          from outside the US: +1-708-486-0736 or coalprep@compusystems.com
CELL* ______________________________________________________________________

FAX** ______________________________________________________________________

E-MAIL** ____________________________________________________________________
                                                                                                                                                                                                                                              Early                Regular                 Onsite
SIGNATURE___________________________________________________________________                                                                               3 – REGISTRATION OPTIONS                                                       through 3/25            3/26 - 5/1              5/2 - 5/5
*By providing my cell number, I am giving Coal Prep and its exhibitors/sponsors permission to contact me via cell or text regarding registration, emer-
gency situations, updates and promotional materials. **By providing my fax and/or e-mail address I grant Penton Media permission to contact me via        o Platinum Passport (Mon-Thu, 5/2 – 5/5)                                        $385 $183              $410 $193            $435 $205
e-mail or fax regarding my registration as well as to receive updates on Coal Prep and/or updates and promotional materials from Coal Prep exhibitors

o Please check here if you require special services. X
and associated Penton Media Publications and Sponsors.                                                                                                    o 3-Day Conference (Tue-Thu, 5/3 – 5/5)                                         $365 $173              $390 $183            $415 $193
                                                                                                                                                          o 3-Day Conference Group (Tue-Thu, 5/3 – 5/5)                                   $315 $138              $315 $138            n/a
                                                                                                                                                              3 or more from the same company
                                                                                                                                                          o 3-Day Conference Student (Tue-Thu, 5/3 – 5/5)                                 $35                    $35                  $35
                                                                                                                                                              Students must fax their student id to receive the student rate or they will be charged the regular 3-day conference rate.
 2 – PROFILE                                                                                                                                              o 1-Day Conference (Select day below)                                           $265 $113              $290 $123            $315 $133
                                                                                                                                                              o (T) Tuesday o (W) Wednesday
1) What best describes your            E	 o	 Plant Foreman                     5) What are your top 3 areas of                                            Workshops I – IV                                                $150 $75ea $175 $88ea                                       $195 $98ea
   purchasing role?                    F	 o	 Plant Manager/Supervisor             interest? (Check only 3)
                                                                                                                                                          	 o Workshop I: Review of Four Major Prep Plant Circuits (Mon 5/2, 2pm – 4pm)
      M
A	 o	 	 ake final decision to purchase G	 o	 Plant Operations VP/Dir/Mgr       A	 o	 Abrasion/Wear Resistant Materials
      product                          H	 o	 Preparation/Processing Dir/Mgr B	 o	 Analysis/Sampling                                                       	 o Workshop II: Crushing & Materials Handling (Tue 5/3, 2pm – 4pm)
B	 o	 Recommend/specify purchase       J	 o	 Safety Director/Mgr               C	 o	 Breaking Equipment                                                   	 o Workshop III: Filter Presses, Thickeners & Thermal Drying (Wed 5/4, 9am – 11am)
C	 o	 No purchasing role               K	 o	 Superintendent                    D	 o	 Bulk Storage Facilities                                              	 o Workshop IV: Jigs & Rising Current Classifiers (Wed 5/4, 2pm – 4pm)
                                       L	 o	 Technical Manager/Specialist      E	 o	 Chemicals                                                            o Networking Lunch (Priced Separately) (Tue 5/3, 12pm – 1:30pm) $50        $50                                              $50
2) What best describes your            Product/Quality Control                 F	 o	 Conveying and Feeding Equipment                                          Included with select registration options.
   company’s primary business?         M	o	 District/Regional Manager          G	 o	 Crushers and Pulverizers                                             o Golf Outing (Mon 5/2, 12pm – 1:30pm)          $125            $125           n/a
   (Check one)                         N	 o	 Product Manager/Supervisor        H	 o	 Drilling and Blasting Equipment
A	 o	 Aggregate Sales/Processing       P	 o	 	 urchasing Director/Manager/
                                             P                                 J	 o	 Dust Suppression                                                     o Annual Refresher Training for Impoundment Inspection Qualified Persons (5/3)
                                                                                                                                                              Check here if you plan to attend the Recertification course. Included with all registration options.
B	 o	 Analysis/Sampling Services             Agent                             K	 o	 Electrical Equipment and Supplies
C	 o	 Chemical Manufacturer            Q	 o	 	 uality Control/Lab Director/Mgr L	 o	 Environmental Monitoring
                                             Q                                                                                                            o Exhibits Only (Tue-Thu, 5/3 – 5/5)                                            FREE                   $50                  $75
D	 o	 Chemical Applications            R	 o	 Research & Development            M	o	 Loading and Hauling Equipment                                             Register before March 25, 2010 for FREE Exhibit Hall.
                                                                                                                                                              Exhibit Hall only attendees can purchase conference proceedings on a CD Rom for a $65 fee.
E	 o	 Coal Sales                       Mining Operations                       N	 o	 Lubricants and Fluids                                                    o CD Rom ______ x $65                                              Total Proceedings $______
       C
F	 o	 	 onsulting/Construction         S	 o	 	 onsulting & Construction VP/
                                             C                                 P	 o	 Maintenance and Repair
       Engineering                           Dir/Mgr                           Q	 o	 Measurement and Monitoring                                           o Coal Preparation Society of America (CPSA)                                    $50                    $50                  $50
G	 o	 Distributor/Equipment Sales      T	 o	 Material Handling                 R	 o	 Mining Equipment                                                       Annual Membership
                                                                                                                                                              For more information, please contact Kathryn Dew at dewk@holdendomain.com or 540-231-7055.
H	 o	 Equipment Manufacturer           U	 o	 	 ining Mngr/Supervisor/
                                             M                                 S	 o	 Motors and Power Transmission
J	 o	 Financial Services                     Engineer                          T	 o	 Pipes, Hoses, Valves & Fittings
                                                                                                                                                                                                                     TOTAL FEES ENCLOSED $______________________
                                                                                     P
K	 o	 Gov’t/Research/Univ/Assoc/Pubs V	 o	 Surface Operations Mgr/Supervisor U 	o	 	 lant Automation Systems &
L	 o	 Material Handling                Other                                         Software
M	o	 Mining                            W	o	 Admin Exec/Asst/CSR                      P
                                                                               V	 o	 	 rocessing Equipment and                                                                                                                                                      Customer Code:
N	 o	 Processing Plants                O	 o	 Other ________________                  Washers
P	 o	 Quarry                                                                   W	o	 Pumps and Air Compressors
Q	 o	 Utilities                        4) Which best describes your            X	 o	 Quality Control/Lab Equipment                                                                                                                                                             D5
R	 o	 Transportation                      primary job function?                Y	 o	 Scales and Loadout Equipment
O	 o	 Other_________________              (Check one)                          Z	 o	 Screening Equipment
                                       A	 o	 Consultant                        O	 o	 Other_________________                                                4 – METHOD OF PAYMENT
3) What best describes your job        B	 o	 Engineering
   title? (Check one)                  C	 o	 Management                        6) Are you a CPSA (Coal Prep                                               o Check # _____________ enclosed. (Payable to Coal Prep 2011. U.S. funds only.)
Corporate Management                   D	 o	 Operations                           Society of America) member?
                                                                                                                                                          o Charge: o AMEX o MasterCard o Visa
       C
A	 o	 	 EO/Owner/President/VP/Director E	 o	 Purchasing                        A	 o Yes B o No
       S
B	 o	 	 ales/Marketing (VP, Dir, Mgr,  O	 o	 Other ________________                                                                                       CARD # _________________________________________ EXP. DATE ____________________
       Coord)
Plant Operations                                                                                                                                          CARDHOLDER NAME _____________________________________________________________
       M
C	 o	 	 aintenance Director/Manager/
                                                                                                                                                          SIGNATURE_______________________________________ DATE _______________________
       Supervisor
       P
D	 o	 	 lant Engineering VP/ Chief/
                                                                                          Questions?                                                      CANCELLATION POLICY: Coal Prep 2011 recognizes that both professional and personal situations can result in needing to make a change to
       Manager                            Call 800-927-5007 or 708-486-0736 (8:30am - 5pm CST)                                                            business travel. Therefore, if your plans change, substitutions are always welcome in lieu of cancellations. Requests for refunds must be made
                                                                                                                                                          by March 25, 2011 by Email: coalprep@compusystems.com or Fax: +1-708-344-4444. Approved refunds will be processed within 2-weeks
(continued…)                                             or visit www.coalprepshow.com                                                                    and include a $75 processing fee. Refunds will not be issued for no-show registrants. Please note the program is subject to change including
                                                                                                                                                          cancellations and scheduling. Please refer to www.coalprepshow.com for the most up-to-date information about Coal Prep 2011.

								
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