ERA Convention 2011 Programme

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					                                 ERA Convention
                        Amsterdam, 7-9 June 2011
                          PRELIMINARY AGENDA


TUESDAY – 7 JUNE 2011

              REGISTRATION & VISIT OF INTERNATIONAL RENTAL EXHIBITION
11.00-16.30
              NB: Participants make their own arrangements for lunch


              NATIONAL RENTAL ASSOCIATIONS MEETINGS
13.00-14.00   Rental associations can organize meetings of their members in the premises of the
              IRE Show.


              Possibility of visit of rental depots of Boels and Workx in the vicinity of the RAI
              Conference and Exhibition Centre.
14.10-16.30
              Departure by bus at 14.10 from the RAI’s main entrance.


              ROUNDTABLE: MANUFACTURERS FACING RECOVERY
              How equipment manufacturers face their challenges and does this impact on the
              purchasing strategies of the rental companies?

              Speaker: Lorenz Kleist, IHS Global

16.30-18.00   Panelists:
                      - Gérard Déprez, Loxam
                      - Jean-Christophe Girou, Manitou
                      - Anders Barreng, Volvo
                      - Other invited organizations, names TBC

              Moderator: Murray Pollok, International Rental News


              INTERNATIONAL RENTAL EXHIBITION INAUGURATION COCKTAIL
18.00-19.00
              Open to participants to the ERA Convention and Exhibitors at IRE Show.
WEDNESDAY – 8 JUNE 2011 (Morning)

              ROUNDTABLE: SCAFFOLDING
              Regulations and Products development - Rental by Superficie versus Rental by
              Weight and differences in expertise and processes

              Speakers:

                  -   Reid Cameron, Harsco Infrastructure
                  -   Mikka Pynttäri, Ramirent

              Moderator: TBC
09.00-10.00

              ROUNDTABLE: IT / SOFTWARE INTEGRATION
              How new technologies impact processes in the rental industry.

              Speakers:
                     - Michael Baron, Result Group
                     - Edwin Wijers, Boels

              Moderator: Gian Luca Benci, Assodimi


              ROUNDTABLE: NATIONAL RENTAL ASSOCIATIONS

              Speakers:
                     - Graham Arundell, Hire Association Europe
09.00-11.00
                     - Stefan Ponea, Romanian Rental Association
                     - Durval Gasparetti, Brazilian Rental Association

              Moderator: Michel Petitjean, European Rental Association


10.00-11.00   BREAK - Networking and visit of IRE Show


              COMMITTEE REPORT: SAFETY AND SUSTAINABILITY

              Speaker: Kevin Minton, Construction Plant-hire Association


              COMMITTEE REPORT: EQUIPMENT TECHNOLOGY AND THEFT

              Speaker: Martin Holmgren, Cramo
11.00-12.00

              ROUNDTABLE: FAMILY-OWNED RENTAL COMPANIES
              Place, Strengths and Weaknesses of the family -owned rental companies -
              Specifications in commercial strategies and in financing - Are they more reactive
              and/or more profitable than the large companies?
              Speakers: TBC

              Moderator: Michel Petitjean, European Rental Association


              BREAK - Networking and visit of IRE Show
12.00-14.00
              ERA Convention participants make their own arrangements for lunch
WEDNESDAY – 8 JUNE 2011 (Afternoon)

              PLENARY SESSION

                 •   Welcome Address, Gérard Déprez, ERA President
14.00-15.30
                 •   Construction Update, Eduardo Rodriguez Priego, IHS Global

                 •   Contractor Vision of the Rental Market, Name TBC


15.30-16.30   BREAK - Networking and visit of IRE Show


              PLENARY SESSION

                 •   Leasing Accounting Standards, Jeff Eisenberg, Riwal

16.30-18.00      •   Trends in the US Rental Industry, Chris Wehrman, American Rental
                     Association

                 •   Trends in the European Rental Industry, Murray Pollok, International
                     Rental News


19.00-23.00   EUROPEAN RENTAL AWARDS DINNER
THURSDAY – 9 JUNE 2011

9.00-10.00    European Rental Association General Assembly (ERA Members only)


10.00-11.00   BREAK - Networking and visit of IRE Show


              ROUNDTABLE: EQUIPMENT END-OF-LIFE STRATEGIES
              What are the options for equipment at the end of life and what about final disposal?

              Speakers:
                     - Committee for European Construction Equipment (CECE)
                     - Guylain Turgeon, Ritchie Bros. Auctioneers
                     - Dirk Feyerabend, MVS Zeppelin (TBC)

              Moderator: Michel Petitjean, European Rental Association


              ROUNDTABLE: REVIEW OF FINANCING
              Investment Analyst view of the industry in terms of financing structure and
11.00-12.00   conditions and in terms of companies valuations

              Speakers: TBC

              Moderator: Jeff Eisenberg, Riwal (TBC)


              ROUNDTABLE: SOCIAL NETWORKS
              What can be the impact of social media on rental companies’ marketing strategies?

              Speakers:
                     - Asif Latief, Ashtead Plant Hire
                     - Patrick Rizzo, Loxam

              Moderator: Michel Baumgartner, European Rental Association


12.00-14.00   LUNCHEON


              COMMITTEE REPORT: PROMOTION

              Speaker: Jörg Bachmann, MVS Zeppelin
14.00-15.00
              COMMITTEE REPORT: STATISTICS

              Speaker: Marianne Chalcraft, Lavendon


              PLENARY SESSION
15.00-16.00       •    Guest Speaker, Michelle Provoost
                  •    Closing Address, Gérard Déprez, ERA President


16.00-17.00   FAREWELL COCKTAIL

				
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