INTRODUCTION TO DIGITAL STORYTELLING COMMUNITIES • Welcome • Today’s Trainers Patric Stillman Lynn Whitehouse Grace Francisco • Webinar Housekeeping • Webinar Info Intro to Digital Storytelling Your trainers are available to assist you with the introduction of your digital storytelling project - Feel free to e-mail us. Digital Storytelling: THEMES • Community specific historical & social themes • Capturing stories before they disappear • Examples used throughout California • Identifying key stakeholders Watch videos and explore theme that other libraries have incorporated at www.DIGITALSTORYSTATION.com Digital Storytelling: COMMUNITY PARTNERS & FUNDERS • Who can help your Library capture these valuable stories? • Many organizations and individuals will want to be involved, seek them out. Make a list of potential stakeholders that can help to make your project a success and personally reach out to them. POTENTIAL FUNDERS •Local Historical Society •Schools and Colleges-Media Arts Students/Faculty •Ethnic, Cultural, Religious or Spiritual Organizations •Service Clubs •Chamber of Commerce •Local Media Outlets POTENTIAL FUNDERS • Local financial institutions • Community foundations • Friends of the Library/Library Foundation • Sports teams • Businesses • Grant sources such as California Arts Council, National Endowment of the Humanities, American Historical Society, etc. Digital Storytelling: STORYTELLERS • Utilize local resources to help identify storytellers • Incorporate an advisor to narrative a video for context • Reach out to local schools and associations Everyone has a story to tell. Look at the diversity of people in your library and consider the larger community. MARKETING: Promotional Ideas • Advertisements • Postcards • Flyers • Invites • Bookmarks • Press Releases • Website • Exhibits Marketing: Advertisements Sacramento Public Library: Ad 1 - Generic Sacramento Public Library: Ad 1 - African American Focus Sacramento Public Library: Ad 2 - Latino Focus Sacramento Public Library: Ad 3 - Asian American Focus Alameda Public Library: Postcard w/Local History Hayward Public Library: Ad highlighting Local History 14 Hayward Public Library: Ad with Sponsor Logos 15 Marketing: Postcards & Flyers San Jose Public Library: Postcard East Oakland Public Library: Bilingual Outreach Marketing: Invitations • Who To Invite • Opportunity to recruit new storytellers Benicia Public Library: Reception Announcement San Leandro Public Library: Reception Announcement Marketing: Bookmarks Marketing: Press Releases / Newspaper Articles Marketing: Press Releases / Newspaper Articles Marketing: Website Marketing: Website Marketing: Exhibits Watsonville Public Library: Touchscreen Viewing Station Rancho Cucamonga Public Library: Marketing Uniformity Hayward Public Library: Program Flyer CLA Award Winning Design Hayward Public Library: Postcard Community Presentation: BENEFITS • Storytellers and their families are proud and happy to be able to share their story, the Library and their partners made it all happen and they earn recognition, and audience members may be encouraged to come in and tell their own stories. How To Get Started - Next Steps • Meet with Administrator • Research Grants • Create Action Plan • Identify Local Theme(s) • Establish Partnerships • Review Webinar Documents Video List from California of the Past Action Plan Document Marketing Examples PDF Marketing Guidelines Example California of the Past Update Patric, Lynn and Grace are currently training libraries in the art of digital storytelling - contact us for more info. Questions and Answers • Time to respond to your questions and share the answers with the whole group For more information on CALIFORNIA OF THE PAST digital stories, visit www.DIGITALSTORYSTATION.com THANK YOU ! • To learn more, watch videos created at libraries just like yours, by visiting one of the participating libraries in your part of the State or visit www.DigitalStoryStation.com Patric, Lynn and Grace thank you for participating in today’s webinar. Thanks for being so attentive!