Quick Guide to Sauder Logo Usage

							Quick Guide to Sauder Logo Usage
Official application of the Sauder & UBC visual identities
Sauder logo with “Opening Worlds” tagline + UBC crest and wordmark

For all marketing and communications               materials, presentations, e-newsletters, and          of clear space required between the Sauder
materials, the complete Sauder and UBC             signage. This is the only usage acceptable            and UBC logos is 2x the width of the Sauder
identities should be applied. The proper           according to UBC and Sauder graphic                   door.
representation features the official Sauder        standards.
                                                                                                         It is also strongly recommended that the two
logo with the “Opening Worlds” tagline and
                                                   To protect the logos from visual interference, a      logos have equal size when shown together.
the complete UBC logo—which includes a crest
                                                   minimum protective (clear) space is required          This means that the height of the Sauder door
and wordmark. It is imperative that this
                                                   around all the sides of each logo. When               should be equal to the height of the UBC crest.
application be used on all external materials
                                                   appearing side by side, the minimum amount
including advertising, brochures, event


  Sauder Logo                                      Accompanying UBC Logo
                                                   (Choose one)
                                                                                                                  Colour logo application




                                                                                                                  Grayscale logo application




                                                                                                                 Reverse logo application




Alternative applications
I. Sauder logo with “University of British Columbia” tagline + UBC crest
For materials that are distributed within          For special cases, such as local sponsorships when
British Columbia only, it is an acceptable         only one logo can be used, it is acceptable to omit
alternative to use the secondary version of        the UBC crest altogether and use only the
the Sauder logo, which has the university          secondary version of the Sauder logo shown
name typeset beneath it, accompanied by the        below. However, for sponsorships with national or
UBC crest without its wordmark.                    international exposure, this is not appropriate.

  Sauder Logo                                      Accompanying UBC Logo
                                                   (Crest only, no wordmark)




II. Sauder logo with no tagline
For internal materials that are distributed only   use the simplified version of the Sauder logo.
within the Sauder building and amongst             This version has no tagline and is not
faculty, staff and students, it is acceptable to   accompanied by the UBC logo.

  Sauder Logo                                      No Accompanying UBC Logo




For the complete Sauder School of Business Visual Identity Guidelines, as well as logo files in various formats, please go to
http://internal.sauder.ubc.ca.

For questions, please contact Adriana Linoh, Manager of Marketing Services, at 604.827.5627 or linoh@sauder.ubc.ca.