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CONSUMER SHOPPING BEHAVIOR AMONG MODERN RETAIL FORMATS

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					 CONSUMER SHOPPING BEHAVIOR AMONG MODERN RETAIL FORMATS

                                  Hotniar Siringoringo
                                  Anacostia Kowanda

                                       ABSTRACT

          The objective of this study is to analyze consumer shopping behavior in
different retail formats based on frequencies of shopping trips and expenditure. Self
ministered questionnaire was used to collect data. Data was collected from three
different retail formats consumer, i.e. hypermarket, supermarket, and mini market. Data
was part of dissertation. Hypothesis test employed to analyze data collected. Statistics
test show that there are no difference on consumer shopping trip among hypermarket,
supermarket, and mini market. Same with this result, it’s also shown that there is no
difference on consumer shopping expenditure across formats.

Keywords: convenience goods, shopping trip, shopping expenditure, mini market,
            supermarket, hypermarket

				
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