Director Marketing Communications in San Francisco Resume Paul Wcislo

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Director Marketing Communications in San Francisco Resume Paul Wcislo Powered By Docstoc
					                                               Paul D. Wcislo
950 Kennard Way                                                                        408-733-3975
Sunnyvale, CA 94087                                                            pwcislo@sbcglobal.net

                               Marketing Communications Manager

       Fifteen years experience in marketing communications and program leadership for consumer
       and global B2B firms in telecom, wireless, software and embedded markets.

       Developed and delivered strategic messaging in PR, advertising, web, events, and sales materials
       through direct and database marketing, ecommerce, lead generation, and branding programs
       for LitePoint, Ampro Computers, Schlumberger and Plantronics.

       Directed communications for five worldwide technology firms and clients such as Mattel, Dole
       Foods, Amoco Oil, and Ace Hardware; created effective marketing programs and sales tools;
       enhanced company image, attracted buyers, and increased sales.

                                       WORK HISTORY
Intrepid Communications, Sunnyvale, CA                                           2009-Present
Marketing Communications Consultant
     Develops strategic messaging in web site creation and optimization, social media,
       advertising, events, sales materials, direct and database marketing, ecommerce, lead
       generation, and branding programs.

SD Forum, Silicon Valley, CA                                                            2009-Present
Co-chair, Marketing SIG (Special Interest Group)
     Networked 2000+ top Silicon Valley marketers, entrepreneurs, and technologists through social
        media. Set up LinkedIn, Meetup, Facebook, Eventbrite and Zoomerang groups.
     Planned and led thought-provoking debates and discussions from top marketing professionals.
     Researched leading Silicon Valley and worldwide firms for emerging technology and innovative
        marketing practices to provide education and access to resources.
Project Manager, Rebranding Marketing Committee
     Guide rebranding of 27-year old emerging technology group of 1800+ member, 4000+
        subscribers, attendees of its 300+ annual events, and global business sponsors and leaders.
Strategic Advisor
     Advise leadership and board how to market membership values and participation benefits to
        Silicon Valley entrepreneurs, technologies, and global business leaders.

LITEPOINT CORPORATION., Sunnyvale, CA                                                    2005 – 2009
Director Marketing Communications
   Directed and fielded all marketing communications for unfunded wireless test solutions start-up
    during which time year-on-year sales doubled and employment increased 175%.
   Planned, implemented, and managed Salesforce.com CRM increasing database 5 fold and improving
    forecast and data accuracy, market intelligence, and customer communications.
   Planned and executed international seminars series in collaboration with distributors, resulting in
    150+ average attendance per event and substantial press coverage worldwide.
   Redesigned corporate brand into a unified look and feel from business cards, presentation
    templates, web site, trade show booth, etc. which strengthened market presence and image.
   Directed web site redesign applying proven SEO principals increasing visitors 53%, page views 161%,
    and drove 1st page Google rankings up to 17 from 3.
AMPRO COMPUTERS, INC., San Jose, CA                                              1999 - 2004
Director Marketing Communications
   Reported to the vice president of marketing of embedded computer pioneer; directed media
    relations, advertising and web development agencies and $500,000 marketing budget.
   Sustained brand leadership among competitors such as Kontron, Advantech, and Digital-Logic in
    tough economic conditions by creating break-through corporate messaging.
   Attained a 3.4% conversion rate with segmented, regularly scheduled enewsletter.
   Increased monthly hits 11% and collected, updated and pre-qualified over 10,000 prospects by
    implementing a major web site upgrade.

SCHLUMBERGER Automatic Test Equipment, San Jose, CA                                   1997 - 1998
Marketing Communications Program Manager
  Increased brand presence among customers and reduced costs 17% by driving new look and feel for
   sales tools including collateral, web site upgrade, and trade shows.
  Incorporated over 200 pages of new content in web site overhaul in six weeks; created and staged
   plans for a subsequent major upgrade.
  Planned and managed development of new branding and look-and-feel for six business units of
   $500M semiconductor equipment maker.

DIGITAL MICROWAVE CORP., San Jose, CA                                          1995 - 1997
Marketing Communications Manager
   Directed staff and vendors, managed $1.5 million budget and developed advertising, public
    relations, sales collateral, trade shows and marketing research.
   Created compelling market position/message platform through qualitative and quantitative
    research study, which improved company image and strengths in six international markets.
   Improved forecasting and lead tracking accuracy 53% by directing customer relationship
    management (CRM) initiative for a $200M global wireless telecom manufacturer.
   Reduced sales response times to 3 days by implementing and training global force of 29 in five
    weeks on new sales force automation tool.

PLANTRONICS INC., Santa Cruz, CA                                                        1993 - 1995
Marketing Communications Manager
  Managed $1+ million budget for advertising, public relations, trade shows, sales tools, direct
   marketing, packaging, and retail merchandising and displays
  Increased quarterly sales 21% by inserting line brochure into two major trade magazines and thus
   reaching 68,000 new potential customers.
  Reduced literature fulfillment costs 60% by initiating and producing 565,000 copies of first product
   line brochure in 3 foreign language editions, 49 distributor versions.

                                         PRIOR EXPERIENCE
FLAIR COMMUNICATIONS INC., Chicago/San Francisco
Marketing Manager
   Directed and executed promotional programs for firms such as Dole, Sambo’s, Tree Top, Kahlua,
    Mattel, etc. in consumer product, restaurant, beverage and video game industries.
   Increased client's quarterly sales 33% to $37M and improved morale for its 25,000 employees by
    creating and directing a multimillion-dollar marketing and incentive program.

D’ARCY, MASIUS, BENTON & BOWLES. Chicago, IL
Marketing Services Manager
  Created and managed promotional programs for clients like Amoco Oil, Ace Hardware, American
   Dairy Association, Bally Electronics, and WIND Radio.
                                          EDUCATION and SKILLS
MS, Journalism-Advertising; Northwestern University, Evanston, IL
BA, History; Loyola University, Chicago, IL
Certificate, Direct & Interactive Marketing Program, San Jose State University
Certificate, Certified Business Communicator, Business Marketing Association

                                       OTHER INTERESTS
   Coached 100+ participants in Dale Carnegie Training to reach their business and career goals
    utilizing his principles to strengthening their people, communications, and leadership skills.
   Rebranded 63-year old Silicon Valley spiritual center (Unity Palo Alto) to improve community
    awareness, brand development, financials, and revenue creation during difficult times.
   Completed marathons in Boston, Paris, Great Wall of China and 26 states

				
DOCUMENT INFO
Description: Paul Wcislo has fifteen years experience in marketing communications and program leadership for consumer and global B2B firms in telecom, wireless, software and embedded markets. He is seeking opportunities in the San Francisco Bay Area, Silicon Valley, and San Jose, CA. Paul developed and delivered strategic messaging in PR, advertising, web, events, and sales materials through direct and database marketing, ecommerce, lead generation, and branding programs for LitePoint, Ampro Computers, Schlumberger and Plantronics. He directed communications for five worldwide technology firms and clients such as Mattel, Dole Foods, Amoco Oil, and Ace Hardware; created effective marketing programs and sales tools; enhanced company image, attracted buyers, and increased sales.